AI For Students Anthropic

AI For Students Anthropic — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Ibotta

  Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022. In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange. As of September 2025, Ibotta is trading at approximately $27.13 per share, marking a 69% decline from its initial public offering price of $88 per share on April 18, 2024. == History == === Founding through early 2019 === Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012. Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network. In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps to earn cash back on purchases. In 2016 with a Series C investment, Ibotta had raised over $73 million in funding. In March of that year, Ibotta partnered with Anheuser-Busch to offer cash back for adults who purchased its products. In May, the company partnered with LiveRamp so that companies could use their CRM data to create segmented, personalized campaigns. At the time, the company had around 200 full- and part-time employees and moved from offices in Lower Downtown Denver (LoDo) to a 40,000-square-foot office in the central Denver business district. A year later, the company had to expand to a second floor as it added almost another 100 employees. In 2017, Ibotta added cash back for Uber to its app as well as cash back rewards for online and mobile purchases. In 2018, Ibotta was listed on the Inc. 5,000 list as one of the fastest growing private companies in the U.S. A year later, in January 2019, the Ibotta app had been downloaded more than 30 million times with users receiving a reported $500 million in cash back rewards. That year, Ibotta was the largest mobile company in Colorado with six million monthly active users. === August 2019 to present === In August 2019, Ibotta was valued at $1 billion, following a Series D round of funding. The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries. 2019 was also the year the company introduced Pay with Ibotta, which allowed users to complete purchases at key retailers on the Ibotta app and earn instant cash back in the process. With that new service, users were able to enter their purchase total and use a QR code to checkout and receive immediate cash back. In 2020, the company partnered with Trees for the Future to plant up to 1 million trees as part of an Earth Month campaign to raise awareness about the waste of unused paper coupons. In response to the COVID-19 pandemic, Ibotta partnered with CPG brands in their “Here to Help” campaign and together committed over $10 million in cash back to American consumers. The company added the ability to earn cash back from online grocery pick-up and delivery orders. Later that year, Ibotta started its free Thanksgiving program, providing users with 100% cash back on select groceries needed for a Thanksgiving meal. By 2022, the company had provided approximately 10 million Thanksgiving meals. In 2021, Ibotta acquired the company OctoShop (originally InStok), a shopping browser extension company. The OctoShop app enables users to compare prices across stores and set restock and price-drop alerts. In April 2022, the Ibotta Performance Network (IPN) was launched. The IPN allows brands to deliver digital offers to consumers through third party publishers. Retailers including Walmart, Dollar General and Family Dollar, food delivery services including Instacart, and convenience stores including Shell are all part of the Ibotta Performance Network. This pay-per-sales or success-based performance network reaches over 200 million consumers. On April 18, 2024, Ibotta had its initial public offering (IPO), trading on the New York Stock Exchange (NYSE) under the ticker symbol IBTA. It was the largest technology IPO in Colorado history. In October 2025, Ibotta announced a partnership with technology and analytics company Circana, integrating Circana's Household Lift measurement into Ibotta campaigns to give CPG brands an increased understanding of the impact of their promotional campaigns. On November 3, 2025, Ibotta launched LiveLift, a tool for companies to measure the return on investment of digital promotions, in order to optimize performance marketing goals. === Athletic partnerships === Ibotta became the official jersey patch partner of the New Orleans Pelicans, a professional men's basketball team in the National Basketball Association (NBA), for the 2020–2021 and 2023–2024 seasons. Ibotta became the official jersey patch partner of the 2023 NBA champion Denver Nuggets baskeetball team beginning in the 2023–2024 season. In March 2023, F1 driver Logan Sargeant, the first U.S. racer to compete in F1 since 2015, partnered with Ibotta. The Ibotta logo was displayed on Sargeant's racing helmet throughout his F1 career. In June 2023, UConn Huskies women's basketball player Paige Bueckers entered into a "name, image, and likeness" (NIL) promotional agreement with Ibotta. According to a press release by Ibotta, the company has agreements with The Brandr Group, which finds NIL opportunities for women college athletes, and the Pearpop social media marketing platform to promote Ibotta. == Legal issues == In April 2025, shareholders filed a class action lawsuit—Fortune v. Ibotta, Inc., in the U.S. District Court for the District of Colorado (Case No. 25-cv-01213)—alleging that the registration statement in connection with Ibotta’s April 2024 initial public offering omitted material information. The complaint claims that, although Ibotta disclosed detailed terms for its contract with Walmart Inc., it failed to warn investors that its agreement with The Kroger Co., its second-largest client, was terminable at will and thus could be canceled without warning, creating a misleading impression of stability.

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  Instapoetry

  Instapoetry is a style of poetry that emerged after the advent of social media, especially on Instagram. The term has been used to describe poems written specifically for being shared online, most commonly on Instagram, but also other platforms including Twitter, Tumblr, and TikTok. The style usually consists of short, direct lines in aesthetically pleasing fonts that are sometimes accompanied by an image or drawing, often without rhyme schemes or meter, and dealing with commonplace themes. Literary critics, poets, and writers have contended with Instapoetry's focus on brevity and plainness compared to traditional poetry, criticizing it for reproducing rather than subverting normative ideas on social media platforms that favor popularity and accessibility over craft and depth. == History == Instapoetry developed as a result of young, predominantly women, amateur poets sharing their output to expand their readership, who began using social media as their preferred method of distribution rather than traditional publishing methods. The term "Instapoetry" is a portmanteau of the words "Instagram" and "poetry," and was created by other writers trying to define and understand the new extension of "instant poetry" shared via social media, most prominently Instagram. In its most basic form, Instapoetry usually consists of bite-sized verses that consider political and social subjects such as immigration, domestic violence, sexual assault, love, culture, feminism, gun violence, war, racism, LGBTQ rights, and other social justice topics. All of these elements are usually made to fit social media feeds that are easily accessible through applications on smartphones. == Scholarship == Despite the diversity of poetry on Instagram, the Brazilian linguist Bruna Osaki Fazano found that shared "aspects of the compositional form, theme and style" mean that it can be understood as a specific genre. Camilla Holm Soelseth argues that taking on the platform-specific tasks of a social media creator is a prerequisite for being an Instapoet. Writing in Poetics Today, JuEunhae Knox combined quantitative and qualitative analysis to show that Instapoetry is a cohesive genre, in part because "the sheer volume and rapidity of content production in turn encourages posts that are not only visually appealing but also immediately recognizable as Instapoems". Instapoetry has been seen as a practice that serves as a form of self-staging for poets and "[crafts] authenticity". Eirik Vassenden describes the work of Norwegian poet Trygve Skaug as appearing to offer a "simple, almost direct access to the inner self". Vassenden writes that poems such as Rupi Kaur's "if you are not enough for yourself / you will never be enough / for someone else" are "authentic" to such an extent that they are not literary. Kiera Obbard describes how Rupi Kaur uses humour as a rhetorical device in her poetry performances to tell personal stories of trauma and challenge social inequalities. Scholars have also studied the work of specific Instapoets, such as Rupi Kaur, R.M. Drake, Aja Monet, Yrsa Daley-Ward, Nayyirah Waheed, Atticus, Nikita Gill and Trygve Skaug. == Overview == Academics have shown appreciation for the way in which Instapoetry has stimulated interest in poetry in general. Meanwhile, it has been argued that since Instapoets avoid critical evaluations, academics, and the publishing industry, Instapoets qualify more as online celebrities than literary figures. Additionally, although Instapoetry has been characterized as anti-establishment, Alyson Miller noted traditional or even conservative views in the online posts of Instapoets in contrast with the activist views the style is associated with, and that there is a contradiction between "the extra-textual commentary surrounding Instapoetry, particularly by way of interviews and artistic statements, and the content of works which repeatedly reinscribe conservative, patriarchal, and heteronormative worldviews". Thom Young, a poet and high school English teacher, created a parody Instagram page as a way to mock Instapoets and their work, describing it as "fidget-spinner poetry. Like they're just scrolling on their devices, to read something instantly, while the libraries are empty. I think people today don't want to read anything that causes a whole lot of critical thinking." According to Johnathan Ford's piece in the Financial Times, as Instagram's algorithms have limited prospective Instapoets' reach-per-post, it has pushed them to pay to promote their material. Popular Instagram accounts will be promoted to the front of users' feeds, with the app's algorithm, in the view of critics, favoring the spread of bland, inauthentic, or clichéd content while preventing disciplined poetry from reaching new audiences. == Writers described as Instapoets == Rupi Kaur Atticus Amanda Lovelace Tyler Knott Gregson Najwa Zebian Lang Leav Nikita Gill Upile Chisala Tendai M. Shaba Donna Ashworth Trista Mateer

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  Kaeli McEwen

  Kaeli Mae McEwen (born May 10, 2000), known professionally as Kaeli Mae, is an American content creator and social media influencer from Seattle, Washington, known for her TikTok videos about cleaning and organizing and contributing to the "Clean Girl" Internet aesthetic. She has Type 1 diabetes. Her fame was attributed to an increase in use of the name Kaeli for newborn girls in the United States in 2023.

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  Content management

  Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management. The process of content development and management is complex enough that various commercial software vendors (large and small), such as Interwoven and Microsoft, offer content management software to control and automate significant aspects of the content lifecycle. == Process == Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process. For example, some digital content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight, approving the content for publication. Publishing may take many forms: it may be the act of "pushing" content out to others, or simply granting digital access rights to certain content to one or more individuals. Later that content may be superseded by another version of the content and thus retired or removed from use (as when this wiki page is modified). Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities: Creator – responsible for creating and editing content. Editor – responsible for tuning the content message and the style of delivery, including translation and localization. Publisher – responsible for releasing the content for use. Administrator – responsible for managing access permissions to folders, collections and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways. Consumer, viewer or guest – the person who reads or otherwise consumes the content after it is published or shared. A critical aspect of content management is the ability to manage versions of content as it evolves (see also version control). Authors and editors often need to restore older versions of edited products due to a process failure or an undesirable series of edits. Time-sensitive content may also require updates as the subject matter evolves over time. Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development or publication of the content. Each review team member requires clear and concise review standards. These must be maintained on an ongoing basis to ensure the long-term consistency and health of the knowledge base. A content management system is a set of automated processes that may support the following features: Import and creation of documents and multimedia material Identification of all key users and their roles The ability to assign roles and responsibilities to different instances of content categories or types Definition of workflow tasks often coupled with messaging so that content managers are alerted to changes in content The ability to track and manage multiple versions of a single instance of content The ability to publish the content to a repository to support access The ability to personalize content based on a set of rules Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval. Content management systems take the following forms: Web content management system—software for web site management (often what content management implicitly means) Output of a newspaper editorial staff organization Workflow for article publication Document management systems Knowledge management software Single source content management system—content stored in chunks within a relational database Variant management system—where personnel tag source content (usually text and graphics) to represent variants stored as single source "master" content modules, resolved to the desired variant at publication (for example: automobile owners manual content for 12 model years stored as single master content files and "called" by model year as needed)—often used in concert with database chunk storage (see above) for large content objects == Governance structures == Content management expert Marc Feldman defines three primary content management governance structures: localized, centralized, and federated—each having its unique strengths and weaknesses. === Localized governance === By putting control in the hands of those closest to the content, the context experts, localized governance models empower and unleash creativity. These benefits come, however, at the cost of a partial-to-total loss of managerial control and oversight. === Centralized governance === When the levers of control are strongly centralized, content management systems are capable of delivering an exceptionally clear and unified brand message. Moreover, centralized content management governance structures allow for a large number of cost-savings opportunities in large enterprises, realized, for example, through (1) the avoidance of duplicated efforts in creating, editing, formatting, repurposing and archiving content; (2) process management and the streamlining of all content related labor; and/or (3) an orderly deployment or updating of the content management system. === Federated governance === Federated governance models potentially realize the benefits of both localized and centralized control while avoiding the weaknesses of both. While content management software systems are inherently structured to enable federated governance models, realizing these benefits can be difficult because it requires, for example, negotiating the boundaries of control with local managers and content creators. In the case of larger enterprises, in particular, the failure to fully implement or realize a federated governance structure equates to a failure to realize the full return on investment and cost savings that content management systems enable. == Implementation == Content management implementations must be able to manage content distributions and digital rights in content life cycle. Content management systems are usually involved with digital rights management in order to control user access and digital rights. In this step, the read-only structures of digital rights management systems force some limitations on content management, as they do not allow authors to change protected content in their life cycle. Creating new content using managed (protected) content is also an issue that gets protected contents out of management controlling systems. A few content management implementations cover all these issues.

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  Zamzar

  Zamzar is an online file converter and compressor, created by brothers Mike and Chris Whyley in England in 2006. It allows users to convert files online, without downloading a software tool, and supports over 1,200 different conversion types. Since its formation, the service has converted over 510 million files for users from 245 different countries. The service supports the conversion of documents, images, audio, video, e-Books, CAD files and compressed file formats. Users can type in a URL or upload one or more files (if they are all of the same format) from their computer; Zamzar will then convert the file(s) to another user-specified format, such as an Adobe PDF file to a Microsoft Word document. Once conversion is complete, users can immediately download the file from their web browser. Users can also choose to receive an email with a link to download the converted file. In February 2021 Zamzar expanded their tool and announced a new file compression service. The compressor is visually similar to the conversion tool with a drag and drop download feature. As with the converter, users have the option to subscribe for a paid plan if they wish to compress multiple or larger files than the free service permits == File conversion API == in 2015 Zamzar launched a file conversion API, allowing users to integrate file conversion capabilities into their own websites and applications. Sample code is provided to allow users to integrate file conversion capabilities in C#, Java, Node.js, PHP, Python and cURL. Zamzar also maintains a project on GitHub which allows users to perform file conversion from the command line on Linux, MacOS or Windows systems. == Email file conversion == It is also possible to send files for conversion by emailing them to Zamzar. Zamzar launched this capability in 2012, allowing users to email files to dedicated email addresses for the file to be automatically converted to a different format. A link is then emailed back to the end user to allow them to download their converted file. == User privilege levels == Zamzar is currently free to use, but there is a limit of two conversions per hour for files up to 100MB. Users can pay a monthly subscription in order to access preferential features, such as unlimited file conversions, online file management, shorter response and queuing times and other benefits. == Name == Its name comes from Franz Kafka's The Metamorphosis. Its main character is called Gregor Samsa and it is from his surname that Zamzar is derived. The founders of the service considered three other names – Konvertieren, Khamailen and Obrogo – before settling on Zamzar.

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  Media intelligence

  Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy. Media intelligence can include software as a service using big data terminology. This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas. Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, news, blogs, legal filings, reviews and job postings. Media intelligence may also include competitive intelligence, wherein information that is gathered from publicly available sources such as social media, press releases, and news announcements are used to better understand the strategies and tactics being deployed by competing businesses. Media intelligence is enhanced by means of emerging technologies like ambient intelligence, machine learning, semantic tagging, natural language processing, sentiment analysis and machine translation. == Technologies used == Different media intelligence platforms use different technologies for monitoring, curating content, engaging with content, data analysis and measurement of communications and marketing campaign success. These technology providers may obtain content by scraping content directly from websites or by connecting to the API provided by social media, or other content platforms that are created for 3rd party developers to develop their own applications and services that access data. Technology companies may also get data from a data reseller. Some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query. Others archive and index social media posts to provide end users with on-demand access to historical data and enable methodologies and technologies leveraging network and relational data. Additional monitoring companies use crawlers and spidering technology to find keyword references, known as semantic analysis or natural language processing. Basic implementation involves curating data from social media on a large scale and analyzing the results to make sense out of it.

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  Data dictionary

  A data dictionary, or metadata repository, as defined in the IBM Dictionary of Computing, is a "centralized repository of information about data such as meaning, relationships to other data, origin, usage, and format". Oracle defines it as a collection of tables with metadata. The term can have one of several closely related meanings pertaining to databases and database management systems (DBMS): A document describing a database or collection of databases An integral component of a DBMS that is required to determine its structure A piece of middleware that extends or supplants the native data dictionary of a DBMS == Documentation == The terms data dictionary and data repository indicate a more general software utility than a catalogue. A catalogue is closely coupled with the DBMS software. It provides the information stored in it to the user and the DBA, but it is mainly accessed by the various software modules of the DBMS itself, such as DDL and DML compilers, the query optimiser, the transaction processor, report generators, and the constraint enforcer. On the other hand, a data dictionary is a data structure that stores metadata, i.e., (structured) data about information. The software package for a stand-alone data dictionary or data repository may interact with the software modules of the DBMS, but it is mainly used by the designers, users and administrators of a computer system for information resource management. These systems maintain information on system hardware and software configuration, documentation, application and users as well as other information relevant to system administration. If a data dictionary system is used only by the designers, users, and administrators and not by the DBMS Software, it is called a passive data dictionary. Otherwise, it is called an active data dictionary or data dictionary. When a passive data dictionary is updated, it is done so manually and independently from any changes to a DBMS (database) structure. With an active data dictionary, the dictionary is updated first and changes occur in the DBMS automatically as a result. Database users and application developers can benefit from an authoritative data dictionary document that catalogs the organization, contents, and conventions of one or more databases. This typically includes the names and descriptions of various tables (records or entities) and their contents (fields), plus additional details, like the type and length of each data element. Another important piece of information that a data dictionary can provide is the relationship between tables. This is sometimes referred to in entity-relationship diagrams (ERDs), or if using set descriptors, identifying which sets database tables participate in. In an active data dictionary constraints may be placed upon the underlying data. For instance, a range may be imposed on the value of numeric data in a data element (field), or a record in a table may be forced to participate in a set relationship with another record-type. Additionally, a distributed DBMS may have certain location specifics described within its active data dictionary (e.g. where tables are physically located). The data dictionary consists of record types (tables) created in the database by systems generated command files, tailored for each supported back-end DBMS. Oracle has a list of specific views for the "sys" user. This allows users to look up the exact information that is needed. Command files contain SQL Statements for CREATE TABLE, CREATE UNIQUE INDEX, ALTER TABLE (for referential integrity), etc., using the specific statement required by that type of database. There is no universal standard as to the level of detail in such a document. == Middleware == In the construction of database applications, it can be useful to introduce an additional layer of data dictionary software, i.e. middleware, which communicates with the underlying DBMS data dictionary. Such a "high-level" data dictionary may offer additional features and a degree of flexibility that goes beyond the limitations of the native "low-level" data dictionary, whose primary purpose is to support the basic functions of the DBMS, not the requirements of a typical application. For example, a high-level data dictionary can provide alternative entity-relationship models tailored to suit different applications that share a common database. Extensions to the data dictionary also can assist in query optimization against distributed databases. Additionally, DBA functions are often automated using restructuring tools that are tightly coupled to an active data dictionary. Software frameworks aimed at rapid application development sometimes include high-level data dictionary facilities, which can substantially reduce the amount of programming required to build menus, forms, reports, and other components of a database application, including the database itself. For example, PHPLens includes a PHP class library to automate the creation of tables, indexes, and foreign key constraints portably for multiple databases. Another PHP-based data dictionary, part of the RADICORE toolkit, automatically generates program objects, scripts, and SQL code for menus and forms with data validation and complex joins. For the ASP.NET environment, Base One's data dictionary provides cross-DBMS facilities for automated database creation, data validation, performance enhancement (caching and index utilization), application security, and extended data types. Visual DataFlex features provides the ability to use DataDictionaries as class files to form middle layer between the user interface and the underlying database. The intent is to create standardized rules to maintain data integrity and enforce business rules throughout one or more related applications. Some industries use generalized data dictionaries as technical standards to ensure interoperability between systems. The real estate industry, for example, abides by a RESO's Data Dictionary to which the National Association of REALTORS mandates its MLSs comply with through its policy handbook. This intermediate mapping layer for MLSs' native databases is supported by software companies which provide API services to MLS organizations. == Platform-specific examples == Developers use a data description specification (DDS) to describe data attributes in file descriptions that are external to the application program that processes the data, in the context of an IBM i. The sys.ts$ table in Oracle stores information about every table in the database. It is part of the data dictionary that is created when the Oracle Database is created. Developers may also use DDS context from free and open-source software (FOSS) for structured and transactional queries in open environments. == Typical attributes == Here is a non-exhaustive list of typical items found in a data dictionary for columns or fields: Entity or form name or their ID (EntityID or FormID). The group this field belongs to. Field name, such as RDBMS field name Displayed field title. May default to field name if blank. Field type (string, integer, date, etc.) Measures such as min and max values, display width, or number of decimal places. Different field types may interpret this differently. An alternative is to have different attributes depending on field type. Field display order or tab order Coordinates on screen (if a positional or grid-based UI) Default value Prompt type, such as drop-down list, combo-box, check-boxes, range, etc. Is-required (Boolean) - If 'true', the value cannot be blank, null, or only white-spaces Is-read-only (Boolean) Reference table name, if a foreign key. Can be used for validation or selection lists. Various event handlers or references to. Example: "on-click", "on-validate", etc. See event-driven programming. Format code, such as a regular expression or COBOL-style "PIC" statements Description or synopsis Database index characteristics or specification

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  Social media as a news source

  Social media as a news source is defined as the use of online social media platforms such as Instagram, TikTok, and Facebook rather than the use of traditional media platforms like the newspaper or live TV to obtain news. Television had just begun to turn a nation of people who once listened to media content into watchers of media content between the 1950s and the 1980s when the popularity of social media had also begun creating a nation of media content creators. Almost half of Americans use social media as a news source, according to the Pew Research Center. As social media's role in news consumption grows, questions have emerged about its impact on knowledge, the formation of echo chambers, and the effectiveness of fact-checking efforts in combating misinformation. Social media platforms allow user-generated content and sharing content within one's own virtual network. Using social media as a news source allows users to engage with news in a variety of ways including: Consuming and discovering news Sharing or reposting news Posting one's own photos, videos, or reports of news (i.e., engage in citizen or participatory journalism) Commenting on news posts Using social media as a news source has become an increasingly popular way for people of all age groups to obtain current and important information. Just like many other new forms of technology there are going to be pros and cons. There are ways that social media positively affects the world of news and journalism but it is important to acknowledge that there are also ways in which social media has a negative effect on the news. With this accessibility, people now have more ways to consume false news, biased news, and even disturbing content. In 2019, the Pew Research Center created a poll that reported Americans are wary about the ways that social media sites share news and certain content. This wariness of accuracy grew as awareness that social media sites could be exploited by bad actors who concoct false narratives and fake news. == Relationship to traditional news sources == Unlike traditional news platforms such as newspapers and news shows, social media platforms allow people without professional journalistic backgrounds to create news and cover events that news agencies might not cover. Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. Typically social media users circulate more towards posting about negative news. A study of tweets found that while optimistic-sounding and neutral-sounding tweets were equally likely to express certainty or uncertainty, the pessimistic tweets were nearly twice as likely to appear certain of an outcome than uncertain. These results could imply that posts of a more pessimistic nature that are also written with an air of certainty are more likely to be shared or otherwise permeate groups on Twitter. A similar bias towards negativity has developed on Facebook, where internal memos revealed that an algorithm built to promote "meaningful social interaction" actually incentivized publishers to promote negative and sensational news. Biases towards negativity need to be considered when the utility of new media is addressed, as the potential for human opinion to overemphasize any particular news story is greater despite general improvement. In order to compete in this rapidly changing technological environment, there has been an upheaval of traditional news sources onto online spaces. The production and circulation of newspaper prints have continued to globally decline in accordance with the increasing presence of news outlets on social media. Prominent platforms such as Twitter and Facebook have been key in engaging users through the integration of journalistic news into their newsfeeds. This feature has now become a foundational part of these apps' interfaces. Social media incentivizes both legacy news brands and individual professional journalists to share their reporting and interact with audiences on social platforms to boost engagement. However, most people who consume news on social media report that accessing news is not their main motivation for being on social media, but rather, they see and consume news incidentally. Nonetheless, informational interviews reveal that these consumers rely on being informed through social media. Some news consumers attest that a news brand's participation in social media does not improve their trust in the brand and that more in-depth reporting and more transparency about biases would improve trust instead. == Use as a news source == Globally, data from 2020 shows that over 70% of adult participants from Kenya, South Africa, Chile, Bulgaria, Greece, and Argentina utilized social media for news while those from France, the UK, the Netherlands, Germany, and Japan were reportedly less than 40 percent. According to the Pew Research Center, 20% of adults in the United States in 2018 said they get their news from social media "often," compared to 16% who said they often get news from print newspapers, 26% who often get it from the radio, 33% who often get it from news websites, and 49% who often get it from TV. The same survey found that social media was the most popular way for American adults age 18–29 to get news, the second-to-last most popular way for Americans age 20–49 to get news, and the least popular way for American adults age 50-64 and 65+ to get the news. In 2019, the Pew Research Center found that over half of Americans (54%) either got their news "sometimes" or "often" from social media, and Facebook was the most popular social media site where American adults got their news. However, at least 50% off all respondents reported that the following were either a "very big problem" or a "moderately big problem" for getting news on social media: One-sided news (83%) Inaccurate news (81%) Censorship of the news (69%) Uncivil discussions about the news (69%) Harassment of journalists (57%) News organizations or personalities being banned (53%) Violent or disturbing news images or videos (51%) In a later survey from the same year, the Pew Research Center reported that 18% of American adults reported that the most common way they get news about politics and the election was from social media. Additional source information shows that from politics and the United States presidential election in 2016, the popularity of fake news had grown to global attention. With this information, the study explains that more than 60 percent of adults receive their news from social media, the most popular being Facebook. With the increase of fake news, and the large amount of adult participation on these social media sites, it made it much harder for those who were searching for news to find a source that they could find credible. Another study found that adult participants found their own friends on Facebook to be a more reliable source of information online compared to a professional news organization. Although, when news was posted by a news organization online, they were then found more reliable compared to when they are shared by their online friends. Showing that adult participants found that the news that was only posted on Facebook and social media was much more credible to them than compared to other forms of information spreading. The study further states that these outcomes have the potential explanation that the topic of the news article played a part in the ways they were affected. This could have affected the way adult participants interacted with the different news sources, such as their online friends compared to a news organization, prominently because depending on the story, they want to have the correct information about the news from the most credible source. === By young people === Social media platforms are some of the most easily accessible forms of news and with the growing generations, the technology is only going to grow. With that, the use of social media in younger generations is also going to grow alongside it. Technology in the hands of young kids can be a concern moving into the future. Globally, there is evidence that through social media, youth have become more directly involved in protests, social campaigns and generally, in the sharing of news across multiple platforms. The number of people who use social media platforms such as Twitter, Facebook, Instagram, or Snapchat as ways to seek information has increased significantly in recent years especially for people who are part of the younger generation.TikTok is a rapidly expanding platform that young adults can use to find news content on social media. TikTok is one of the sites that young adults and teens utilize to get news about trending themes and controversial topics. The younger generation accepts without hesitation the information that thei

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  Elastix (image registration)

  Elastix is an image registration toolbox built upon the Insight Segmentation and Registration Toolkit (ITK). It is entirely open-source and provides a wide range of algorithms employed in image registration problems. Its components are designed to be modular to ease a fast and reliable creation of various registration pipelines tailored for case-specific applications. It was first developed by Stefan Klein and Marius Staring under the supervision of Josien P.W. Pluim at Image Sciences Institute (ISI). Its first version was command-line based, allowing the final user to employ scripts to automatically process big data-sets and deploy multiple registration pipelines with few lines of code. Nowadays, to further widen its audience, a version called SimpleElastix is also available, developed by Kasper Marstal, which allows the integration of elastix with high level languages, such as Python, Java, and R. == Image registration fundamentals == Image registration is a well-known technique in digital image processing that searches for the geometric transformation that, applied to a moving image, obtains a one-to-one map with a target image. Generally, the images acquired from different sensors (multimodal), time instants (multitemporal), and points of view (multiview) should be correctly aligned to proceed with further processing and feature extraction. Even though there are a plethora of different approaches to image registration, the majority is composed of the same macro building blocks, namely the transformation, the interpolator, the metric, and the optimizer. Registering two or more images can be framed as an optimization problem that requires multiple iterations to converge to the best solution. Starting from an initial transformation computed from the image moments the optimization process searches for the best transformation parameters based on the value of the selected similarity metric. The figure on the right shows the high-level representation of the registration of two images, where the reference remains constant during the entire process, while the moving one will be transformed according to the transformation parameters. In other words, the registration ends when the similarity metric, which is a mathematical function with a certain number of parameters to be optimized, reaches the optimal value which is highly dependent on the specific application. == Main building blocks == Following the structure of the image registration workflow, the elastix toolbox proposes a modular solution that implements for each of the building blocks different algorithms, highly employed in medical image registration, and helps the final users to build their specific pipeline by selecting the most suitable algorithm for each of the main building blocks. Each block is easily configurable both by selecting pre-defined initialization values or by trying multiple sets of parameters and then choosing the most performing one. The registration is performed on images, and the elastix toolbox supports all the data formats supported by ITK, ranging from JPEG and PNG to medical standard formats such as DICOM and NIFTI. It also stores physical pixel spacing, the origin and the relative position to an external world reference system, when provided in the metadata, to facilitate the registration process, especially in medical field applications. === Transformation === The transformation is an essential building block, since it defines the allowable transformations. In image registration, the main distinction can be done between parallel-to-parallel and parallel-to-non parallel (deformable) line mapping transformations. In the elastix toolbox, the final users can select one transformation or compose more transformations either through addition or via composition. Below are reported the different transformation models in order of increasing flexibility, along with the corresponding elastix class names between brackets. Translation (TranslationTransform) allows only translations Rigid (EulerTransform) expands the translation adding rotations and the object is seen as a rigid body Similarity (SimilarityTransform) expands the rigid transformation by introducing isotropic scaling Affine (AffineTransform) expands the rigid transformation allowing both scaling and shear B-splines (BSplineTransform) is a deformable transformation usually preceded by a rigid or affine one Thin-plate splines (SplineKernelTransform) is a deformable transformation belonging to the class of kernel-based transformations that is a composition of and affine and a non-rigid part === Metric === The similarity metric is the mathematical function whose parameters should be optimized to reach the desired registration, and, during the process, it is computed multiple times. Below are reported the available metrics computed employing the reference and the transformed images and the corresponding elastix class names between brackets. Mean squared difference (AdvancedMeanSquares) to be used for mono-modal applications Normalized correlation coefficient (AdvancedNormalizedCorrelation) to be used for images that have an intensity linear relationship Mutual information (AdvancedMattesMutualInformation) to be used for both mono- and multi-modal applications and optimized to reach better performance compared to the normalized version Normalized mutual information (NormalizedMutualInformation) for both mono- and multi-modal applications Kappa statistic (AdvancedKappaStatistic) to be used only for binary images === Sampler === For the computation of the similarity metrics, it is not always necessary to consider all the voxels and, sometimes, it can be useful to use only a fraction of the voxels of the images, i.e. to reduce the execution time for big input images. Below are reported the available criteria for selecting a fraction of the voxels for the similarity metric computation and the corresponding elastix class names between brackets. Full (Full) to employ all the voxels Grid (Grid) to employ a regular grid defined by the user to downsample the image Random (Random) to randomly select a percentage of voxels defined by the users (all voxels have equal probability to be selected) Random coordinate (RandomCoordinate) like the random criterion, but in this case also off-grid positions can be selected to simplify the optimization process === Interpolator === After the application of the transformation, it may occur that the voxels used for the similarity metric computation are at non-voxel positions, so intensity interpolation should be performed to ensure the correctness of the computed values. Below are reported the implemented interpolators and the corresponding elastix class names between brackets. Nearest neighbor (NearestNeighborInterpolator) exploits little resources, but gives low quality results Linear (LinearInterpolator) is sufficient in general applications N-th order B-spline (BSplineInterpolator) can be used to increase the order N, increasing quality and computation time. N=0 and N=1 indicate the nearest neighbor and linear cases respectively. === Optimizer === The optimizer defines the strategy employed for searching the best transformation parameter to reach the correct registration, and it is commonly an iterative strategy. Below are reported some of the implemented optimization strategies. Gradient descent Robbins-Monro, similar to the gradient descent, but employing an approximation of the cost function derivatives A wider range of optimizers is also available, such as Quasi-Newton or evolutionary strategies. === Other features === The elastix software also offers other features that can be employed to speed up the registration procedure and to provide more advanced algorithms to the end-users. Some examples are the introduction of blur and Gaussian pyramid to reduce data complexity, and multi-image and multi-metric framework to deal with more complex applications. == Applications == Elastix has applications mainly in the medical field, where image registration is fundamental to get comprehensive information regarding the analysed anatomical region. It is widely employed in image-guided surgery, tumour monitoring, and treatment assessment. For example, in radiotherapy planning, image registration allows to correctly deliver the treatment and evaluate the obtained results. Thanks to the wide range of implemented algorithms, the use of the elastix software allows physicians and researchers to test different registration pipelines from the simplest to more complex ones, and to save the best one as a configuration file. This file and the fact that the software is completely open-source makes it easy to reproduce the work, that can help supporting the open science paradigm, and allows fast reuse on different patients data. In image-guided surgery, registration time and accuracy are critical points, considering that, during the registration, the patient is on the operating table, and the imag

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  Opinion Space

  Developed at UC Berkeley, "Opinion Space" (also known as The Collective Discovery Engine) is a social media technology designed to help communities generate and exchange ideas about important issues and policies. Version 1.0 was launched on April 4, 2009, at UC Berkeley, and explored the question "Do you think legalizing marijuana is a good idea?" It has since undergone 4 different iterations, and been used in partnership with various organizations including The Occupy movement (Version 4.0, 5/24/2013) and the African Robots Network (Version 4.0, 5/25/2013). Opinion Space has also been used in collaboration with the United States State Department and the University of California's Berkeley Center for New Media (Version 2.0, 12/1/2009 and Version 3.0, 2/25/2012) to gain public perspective on foreign policy issues. Then U.S. Secretary of State Hillary Rodham Clinton explained, "Opinion Space will harness the power of connection technologies to provide a unique forum for international dialogue. This is...an opportunity to extend our engagement beyond the halls of government directly to the people of the world" (2010). The website uses data visualization and statistical analysis to present and develop public opinion and ideas. Opinion Space is a self-organizing system that uses an intuitive graphical "map" that displays patterns, trends, and insights as they emerge and employs the wisdom of crowds to identify and highlight the most insightful ideas. The system uses a game model that incorporates techniques from deliberative polling, collaborative filtering, and multidimensional visualization.

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  Cryptochannel

  In telecommunications, a cryptochannel is a complete system of crypto-communications between two or more holders or parties. It includes: (a) the cryptographic aids prescribed; (b) the holders thereof; (c) the indicators or other means of identification; (d) the area or areas in which effective; (e) the special purpose, if any, for which provided; and (f) pertinent notes as to distribution, usage, etc. A cryptochannel is analogous to a radio circuit.

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  List of broadband over power line deployments

  This is a list of broadband over power line deployments. In this sense, "broadband" usually refers to Internet access using power line communication technology. == BPL pilot projects - 1st Gen (UPA) == === Inactive pilot projects === North America: United States: The United Telecom Council publishes the Federal Communications Commission (FCC)-mandated BPL Interference Resolution website, which provides a list of all BPL deployments in the US. Canada: Quebec: As of 2005, PLC communication technology developed by Ariane Controls is being installed inside and outside existing buildings to control lights and other energy-hungry devices. The cheap devices allow energy consumption to be better managed, and so save much energy and bring a clear return on investment. Western Europe: Sweden: Vattenfall is using PLC technology at 1200 baud for automatic meter reading based on an Iskraemeco product. Central and Eastern Europe, and Eurasia: Russian Federation: Electro-com has deployed widely BPL/PLC technology and offers internet access service in Moscow, Nizhny Novgorod, Ryazan, Kaluga and Rostov-on-Don, planning to extend coverage to main Russian cities. Currently the company does not provide other services, though plans to start providing telephone, and television services someday. Base equipment is a DefiDev modem with a DS2 chipset. The company had 35,000 subscribers and an annual growth of 15-20%. The company has, however, halted operations in Moscow in September, 2008, having sold its client network to an IDSL internet provider. Romania: In January, 2006, the Ministry of Communications and Information Technology introduced a PLC trial in the rural locality of Band, Mureș County, offering phone and broadband internet access for €7 per month. The technology was introduced to 50 households. Montenegro: In March, 2002, the Internet Crna Gora biggest internet provider in Montenegro launched a pilot project in town of Cetinje. Serbia: In August 2002, the Star Engineering from Niš launched a pilot project to show a completely new way to access the Internet, which is a new in that time in most countries around the world. Hungary: The first powerline service in Hungary was realized in September, 2003, in the Riverside apartment house in Budapest by 23Vnet Ltd. The PLC equipment was supplied by ASCOM Powerline. After four months the service was counting 100 users from 450 apartment owners. The bandwidth is 4.5 Mbit/s. Asia, Pacific, and Oceania: Indonesia: PT Kejora Gemilang Internusa "KEJORA", under their banner PLANET BROADBAND, is currently rolling out broadband over power line, with over 300,000 homes expected to be enabled by August 2010. PT. Kejora Gemilang Internusa signed an 8-year Joint Venture concession agreement with ICON+ a division of PT. Perusahaan Listrik Negara (Indonesia electricity company). Under the terms of the agreement PLAnet Broadband are to supply BPL/PLC to Jakarta West and West Java. Another company, PT. Broadband Powerline Indonesia, has been developing broadband over power line in apartment buildings since 2006. PT. BPI also produces data couplers to make broadband over powerline possible in three phases (R, S, T) with a single master. India : In India IIIT Allahabad has completed a project in co-operation with Corinex Communications Canada to implement a prototype of BPL for University campus and nearby villages. Africa and the Middle East: Egypt: The Engineering Office for Integrated Projects (EOIP) has deployed PLC technology widely in Alexandria, Fayed, and Tanta. Based on a locally developed system, the company provides AMR for electricity utilities. Currently, the company has about 70,000 subscribers. South Africa: Goal Technology Solutions (GTS) trialled the technology and is offering service in the suburbs of Pretoria, and plans to extend it to other areas. The tests were done with Mitsubishi equipment using a DS2 chipset, and the company claims a maximum throughput of 90 Mbit/s although initially only "512 Kbits/s ADSL equivalent speeds" are available. Now it uses DefiDev's equipment, and according to GTS's website, it will expand available bandwidth up to 5-20 Mbit/s. Ghana: Cactel Communications, Ltd. successfully deployed an MV solution pilot project in the Graphic Communications Group in Accra in June, 2005. A Cactel Remote Energy Management System (REMS) pilot project for the Electricity Company of Ghana (ECG) is running a 40-user pilot project at the University of Ghana in Legon. The current project combines fiber, radio link, Wi-Fi and PLC to provide broadband internet access and telephony. It showcases the interoperability of PLC technology and the company's expertise in emerging market design and deployment. Cactel hopes to deploy nationally, and is in deliberations with the national stakeholders and with Ghana's Ministry of Communications (MoC). AllTerra Communications successfully implemented a pilot test of broadband over power lines in Akosombo. In partnership with VRA, this test involves demonstrating transmission of broadband from medium to low voltage signals. AllTerra is working with VRA to expand the pilot project to include essential grid management utilities that will help balance and manage the current electricity transmission throughout their various substations. Using IT as a catalyst for economic development, AllTerra is expanding into numerous areas throughout Ghana. Vobiss Solutions Ltd successfully implemented a Hybrid Fibre BPL pilot network within EMEFS Hillview Estate in collaboration with ECG. Saudi Arabia: ElectroNet has been working with the Saudi Electric Company since 2005 on a pilot project using broadband over power lines over medium voltage cables and linking into low voltage distribution within a shopping mall. The pilot project also integrates automatic meter readers. Powerlines Communications Co. Ltd. implemented an AMR pilot project for Saudi Electricity Company in 2006. The project was located in the city of Jeddah on the west coast of Saudi Arabia. Digital KWh meters were installed in parallel with analog KWh meters. Readings taken by the Saudi Electricity Company showed variations of less than 1%. A BPL pilot project was included. Saudi Arabian Computer Management Consultants (SACMAC) has signed a deal to become an official system integrator and distributor for Mitsubishi PLC. It is expected to become a great success, because the existing broadband service, monopolized by the Saudi Telecom Company, is expensive and has poor customer service (some clients report that company techs arrive months after ordering). SACMAC has declined to talk about specifics of availability and price but says it will start rolling out the service in a few months (as of May 2006) and its price will be lower than current broadband providers. === Concluded pilot projects === The following pilot projects have ended: Australia, Tasmania: In November 2007, electricity retailer Aurora Energy ended its involvement with BPL and announced it was switching to Optical Fiber. This ended their commercial trial begun in September 2005, offering BPL services to 500 homes in the suburb of Tolmans Hill near Hobart, which had followed a successful technological trial earlier that year. Portugal ended BPL/PLC deployments in the country in October 2006, reportedly for economic reasons., Russian Federation: In September 2008, Russia's only BPL provider Electro-com ended deployments in Moscow for economic reasons. Spain: In May 2007 Iberdrola and Endesa (the main power companies in Spain) ended their projects to deploy PLC. United States: As of July 2010, the City of Manassas, VA has shut down their BPL deployment, which was the largest in the country. As of April 2007, Motorola has shuttered its Powerline LV Access BPL and reportedly plans to re-purpose the technology to a new system called Powerline MU, which is for use within multiple-unit dwellings. Motorola's system uses only residential-side low-voltage power lines for transmission to reduce the antenna effect, and successfully demonstrated frequency-notching for reduced potential for interference over the Amperion Inc. and Current Technologies LLC systems. Motorola invited the American Radio Relay League to participate with these tests, and even installed the Motorola system at their headquarters. Preliminary results were very positive with regard to interference, because the Motorola system does not use BPL on the powerlines leading up to the neighborhood. The BPL carrier is only used for the last leg of the trip from the pole to the house, and gets the signal to the pole via radio. This limits the interference to the area surrounding the last leg to the house. === Dismantled pilot projects === The following other BPL trials in the US are dismantled as of May 2008:

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  Legendre moment

  In mathematics, Legendre moments are a type of image moment and are achieved by using the Legendre polynomial. Legendre moments are used in areas of image processing including: pattern and object recognition, image indexing, line fitting, feature extraction, edge detection, and texture analysis. Legendre moments have been studied as a means to reduce image moment calculation complexity by limiting the amount of information redundancy through approximation. == Legendre moments == Source: With order of m + n, and object intensity function f(x,y): L m n = ( 2 m + 1 ) ( 2 n + 1 ) 4 ∫ − 1 1 ∫ − 1 1 P m ( x ) P n ( y ) f ( x , y ) d x d y {\displaystyle L_{mn}={\frac {(2m+1)(2n+1)}{4}}\int \limits _{-1}^{1}\int \limits _{-1}^{1}P_{m}(x)P_{n}(y)f(x,y)\,dx\,dy} where m,n = 1, 2, 3, ...∞ with the nth-order Legendre polynomials being: P n ( x ) = ∑ k = 0 n a k , n x k = ( − 1 ) n 2 n n ! ( d d x ) [ ( 1 − x 2 ) n ] {\displaystyle P_{n}(x)=\sum _{k=0}^{n}a_{k,n}x^{k}={\frac {(-1)^{n}}{2^{n}n!}}\left({\frac {d}{dx}}\right)[(1-x^{2})^{n}]} which can also be written: P n ( x ) = ∑ k = 0 D ( n ) ( − 1 ) k ( 2 n − 2 k ) ! 2 n k ! ( n − k ) ! ( n − 2 k ) ! x n − 2 k = ( 2 n ) ! 2 n ( n ! ) 2 x n − ( 2 n − 2 ) ! 2 n 1 ! ( n − 1 ) ! ( n − 2 ) ! x n − 2 + ⋯ {\displaystyle {\begin{aligned}P_{n}(x)&=\sum _{k=0}^{D(n)}(-1)^{k}{\frac {(2n-2k)!}{2^{n}k!(n-k)!(n-2k)!}}x^{n-2k}\\[5pt]&={\frac {(2n)!}{2^{n}(n!)^{2}}}x^{n}-{\frac {(2n-2)!}{2^{n}1!(n-1)!(n-2)!}}x^{n-2}+\cdots \end{aligned}}} where D(n) = floor(n/2). The set of Legendre polynomials {Pn(x)} form an orthogonal set on the interval [−1,1]: ∫ − 1 1 P n ( x ) P m ( x ) d x = 2 2 n + 1 δ n m {\displaystyle \int _{-1}^{1}P_{n}(x)P_{m}(x)\,dx={\frac {2}{2n+1}}\delta _{nm}} A recurrence relation can be used to compute the Legendre polynomial: ( n + 1 ) P n + 1 ( x ) − ( 2 n + 1 ) x P n ( x ) + n P n − 1 ( x ) = 0 {\displaystyle (n+1)P_{n+1}(x)-(2n+1)xP_{n}(x)+nP_{n-1}(x)=0} f(x,y) can be written as an infinite series expansion in terms of Legendre polynomials [−1 ≤ x,y ≤ 1.]: f ( x , y ) = ∑ m = 0 ∞ ∑ n = 0 ∞ λ m n P m ( x ) P n ( y ) {\displaystyle f(x,y)=\sum _{m=0}^{\infty }\sum _{n=0}^{\infty }\lambda _{mn}P_{m}(x)P_{n}(y)}

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  Social commerce

  Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r

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  Yao's test

  In cryptography and the theory of computation, Yao's test is a test defined by Andrew Chi-Chih Yao in 1982, against pseudo-random sequences. A sequence of words passes Yao's test if an attacker with reasonable computational power cannot distinguish it from a sequence generated uniformly at random. == Formal statement == === Boolean circuits === Let P {\displaystyle P} be a polynomial, and S = { S k } k {\displaystyle S=\{S_{k}\}_{k}} be a collection of sets S k {\displaystyle S_{k}} of P ( k ) {\displaystyle P(k)} -bit long sequences, and for each k {\displaystyle k} , let μ k {\displaystyle \mu _{k}} be a probability distribution on S k {\displaystyle S_{k}} , and P C {\displaystyle P_{C}} be a polynomial. A predicting collection C = { C k } {\displaystyle C=\{C_{k}\}} is a collection of boolean circuits of size less than P C ( k ) {\displaystyle P_{C}(k)} . Let p k , S C {\displaystyle p_{k,S}^{C}} be the probability that on input s {\displaystyle s} , a string randomly selected in S k {\displaystyle S_{k}} with probability μ ( s ) {\displaystyle \mu (s)} , C k ( s ) = 1 {\displaystyle C_{k}(s)=1} , i.e. Moreover, let p k , U C {\displaystyle p_{k,U}^{C}} be the probability that C k ( s ) = 1 {\displaystyle C_{k}(s)=1} on input s {\displaystyle s} a P ( k ) {\displaystyle P(k)} -bit long sequence selected uniformly at random in { 0 , 1 } P ( k ) {\displaystyle \{0,1\}^{P(k)}} . We say that S {\displaystyle S} passes Yao's test if for all predicting collection C {\displaystyle C} , for all but finitely many k {\displaystyle k} , for all polynomial Q {\displaystyle Q} : === Probabilistic formulation === As in the case of the next-bit test, the predicting collection used in the above definition can be replaced by a probabilistic Turing machine, working in polynomial time. This also yields a strictly stronger definition of Yao's test (see Adleman's theorem). Indeed, one could decide undecidable properties of the pseudo-random sequence with the non-uniform circuits described above, whereas BPP machines can always be simulated by exponential-time deterministic Turing machines.

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