Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy. Media intelligence can include software as a service using big data terminology. This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas. Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, news, blogs, legal filings, reviews and job postings. Media intelligence may also include competitive intelligence, wherein information that is gathered from publicly available sources such as social media, press releases, and news announcements are used to better understand the strategies and tactics being deployed by competing businesses. Media intelligence is enhanced by means of emerging technologies like ambient intelligence, machine learning, semantic tagging, natural language processing, sentiment analysis and machine translation. == Technologies used == Different media intelligence platforms use different technologies for monitoring, curating content, engaging with content, data analysis and measurement of communications and marketing campaign success. These technology providers may obtain content by scraping content directly from websites or by connecting to the API provided by social media, or other content platforms that are created for 3rd party developers to develop their own applications and services that access data. Technology companies may also get data from a data reseller. Some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query. Others archive and index social media posts to provide end users with on-demand access to historical data and enable methodologies and technologies leveraging network and relational data. Additional monitoring companies use crawlers and spidering technology to find keyword references, known as semantic analysis or natural language processing. Basic implementation involves curating data from social media on a large scale and analyzing the results to make sense out of it.
Maximum inner-product search
Maximum inner-product search (MIPS) is a search problem, with a corresponding class of search algorithms which attempt to maximise the inner product between a query and the data items to be retrieved. MIPS algorithms are used in a wide variety of big data applications, including recommendation algorithms and machine learning. Formally, for a database of vectors x i {\displaystyle x_{i}} defined over a set of labels S {\displaystyle S} in an inner product space with an inner product ⟨ ⋅ , ⋅ ⟩ {\displaystyle \langle \cdot ,\cdot \rangle } defined on it, MIPS search can be defined as the problem of determining a r g m a x i ∈ S ⟨ x i , q ⟩ {\displaystyle {\underset {i\in S}{\operatorname {arg\,max} }}\ \langle x_{i},q\rangle } for a given query q {\displaystyle q} . Although there is an obvious linear-time implementation, it is generally too slow to be used on practical problems. However, efficient algorithms exist to speed up MIPS search. Under the assumption of all vectors in the set having constant norm, MIPS can be viewed as equivalent to a nearest neighbor search (NNS) problem in which maximizing the inner product is equivalent to minimizing the corresponding distance metric in the NNS problem. Like other forms of NNS, MIPS algorithms may be approximate or exact. MIPS search is used as part of DeepMind's RETRO algorithm.
Computer security compromised by hardware failure
Computer security compromised by hardware failure is a branch of computer security applied to hardware. The objective of computer security includes protection of information and property from theft, corruption, or natural disaster, while allowing the information and property to remain accessible and productive to its intended users. Such secret information could be retrieved by different ways. This article focus on the retrieval of data thanks to misused hardware or hardware failure. Hardware could be misused or exploited to get secret data. This article collects main types of attack that can lead to data theft. Computer security can be compromised by devices, such as keyboards, monitors or printers (thanks to electromagnetic or acoustic emanation for example) or by components of the computer, such as the memory, the network card or the processor (thanks to time or temperature analysis for example). == Devices == === Monitor === The monitor is the main device used to access data on a computer. It has been shown that monitors radiate or reflect data on their environment, potentially giving attackers access to information displayed on the monitor. ==== Electromagnetic emanations ==== Video display units radiate: narrowband harmonics of the digital clock signals; broadband harmonics of the various 'random' digital signals such as the video signal. Known as compromising emanations or TEMPEST radiation, a code word for a U.S. government programme aimed at attacking the problem, the electromagnetic broadcast of data has been a significant concern in sensitive computer applications. Eavesdroppers can reconstruct video screen content from radio frequency emanations. Each (radiated) harmonic of the video signal shows a remarkable resemblance to a broadcast TV signal. It is therefore possible to reconstruct the picture displayed on the video display unit from the radiated emission by means of a normal television receiver. If no preventive measures are taken, eavesdropping on a video display unit is possible at distances up to several hundreds of meters, using only a normal black-and-white TV receiver, a directional antenna and an antenna amplifier. It is even possible to pick up information from some types of video display units at a distance of over 1 kilometer. If more sophisticated receiving and decoding equipment is used, the maximum distance can be much greater. ==== Compromising reflections ==== What is displayed by the monitor is reflected on the environment. The time-varying diffuse reflections of the light emitted by a CRT monitor can be exploited to recover the original monitor image. This is an eavesdropping technique for spying at a distance on data that is displayed on an arbitrary computer screen, including the currently prevalent LCD monitors. The technique exploits reflections of the screen's optical emanations in various objects that one commonly finds close to the screen and uses those reflections to recover the original screen content. Such objects include eyeglasses, tea pots, spoons, plastic bottles, and even the eye of the user. This attack can be successfully mounted to spy on even small fonts using inexpensive, off-the-shelf equipment (less than 1500 dollars) from a distance of up to 10 meters. Relying on more expensive equipment allowed to conduct this attack from over 30 meters away, demonstrating that similar attacks are feasible from the other side of the street or from a close by building. Many objects that may be found at a usual workplace can be exploited to retrieve information on a computer's display by an outsider. Particularly good results were obtained from reflections in a user's eyeglasses or a tea pot located on the desk next to the screen. Reflections that stem from the eye of the user also provide good results. However, eyes are harder to spy on at a distance because they are fast-moving objects and require high exposure times. Using more expensive equipment with lower exposure times helps to remedy this problem. The reflections gathered from curved surfaces on close by objects indeed pose a substantial threat to the confidentiality of data displayed on the screen. Fully invalidating this threat without at the same time hiding the screen from the legitimate user seems difficult, without using curtains on the windows or similar forms of strong optical shielding. Most users, however, will not be aware of this risk and may not be willing to close the curtains on a nice day. The reflection of an object, a computer display, in a curved mirror creates a virtual image that is located behind the reflecting surface. For a flat mirror this virtual image has the same size and is located behind the mirror at the same distance as the original object. For curved mirrors, however, the situation is more complex. === Keyboard === ==== Electromagnetic emanations ==== Computer keyboards are often used to transmit confidential data such as passwords. Since they contain electronic components, keyboards emit electromagnetic waves. These emanations could reveal sensitive information such as keystrokes. Electromagnetic emanations have turned out to constitute a security threat to computer equipment. The figure below presents how a keystroke is retrieved and what material is necessary. The approach is to acquire the raw signal directly from the antenna and to process the entire captured electromagnetic spectrum. Thanks to this method, four different kinds of compromising electromagnetic emanations have been detected, generated by wired and wireless keyboards. These emissions lead to a full or a partial recovery of the keystrokes. The best practical attack fully recovered 95% of the keystrokes of a PS/2 keyboard at a distance up to 20 meters, even through walls. Because each keyboard has a specific fingerprint based on the clock frequency inconsistencies, it can determine the source keyboard of a compromising emanation, even if multiple keyboards from the same model are used at the same time. The four different kinds way of compromising electromagnetic emanations are described below. ===== The Falling Edge Transition Technique ===== When a key is pressed, released or held down, the keyboard sends a packet of information known as a scan code to the computer. The protocol used to transmit these scan codes is a bidirectional serial communication, based on four wires: Vcc (5 volts), ground, data and clock. Clock and data signals are identically generated. Hence, the compromising emanation detected is the combination of both signals. However, the edges of the data and the clock lines are not superposed. Thus, they can be easily separated to obtain independent signals. ===== The Generalized Transition Technique ===== The Falling Edge Transition attack is limited to a partial recovery of the keystrokes. This is a significant limitation. The GTT is a falling edge transition attack improved, which recover almost all keystrokes. Indeed, between two traces, there is exactly one data rising edge. If attackers are able to detect this transition, they can fully recover the keystrokes. ===== The Modulation Technique ===== Harmonics compromising electromagnetic emissions come from unintentional emanations such as radiations emitted by the clock, non-linear elements, crosstalk, ground pollution, etc. Determining theoretically the reasons of these compromising radiations is a very complex task. These harmonics correspond to a carrier of approximately 4 MHz which is very likely the internal clock of the micro-controller inside the keyboard. These harmonics are correlated with both clock and data signals, which describe modulated signals (in amplitude and frequency) and the full state of both clock and data signals. This means that the scan code can be completely recovered from these harmonics. ===== The Matrix Scan Technique ===== Keyboard manufacturers arrange the keys in a matrix. The keyboard controller, often an 8-bit processor, parses columns one-by-one and recovers the state of 8 keys at once. This matrix scan process can be described as 192 keys (some keys may not be used, for instance modern keyboards use 104/105 keys) arranged in 24 columns and 8 rows. These columns are continuously pulsed one-by-one for at least 3μs. Thus, these leads may act as an antenna and generate electromagnetic emanations. If an attacker is able to capture these emanations, he can easily recover the column of the pressed key. Even if this signal does not fully describe the pressed key, it still gives partial information on the transmitted scan code, i.e. the column number. Note that the matrix scan routine loops continuously. When no key is pressed, we still have a signal composed of multiple equidistant peaks. These emanations may be used to remotely detect the presence of powered computers. Concerning wireless keyboards, the wireless data burst transmission can be used as an electromagnetic trigger to detect exactly when a key is pressed, while the matrix s
Data remanence
Data remanence is the residual representation of digital data that remains even after attempts have been made to remove or erase the data. This residue may result from data being left intact by a nominal file deletion operation, by reformatting of storage media that does not remove data previously written to the media, or through physical properties of the storage media that allow previously written data to be recovered. Data remanence may make inadvertent disclosure of sensitive information possible should the storage media be released into an uncontrolled environment (e.g., thrown in refuse containers or lost). Various techniques have been developed to counter data remanence. These techniques are classified as clearing, purging/sanitizing, or destruction. Specific methods include overwriting, degaussing, encryption, and media destruction. Effective application of countermeasures can be complicated by several factors, including media that are inaccessible, media that cannot effectively be erased, advanced storage systems that maintain histories of data throughout the data's life cycle, and persistence of data in memory that is typically considered volatile. Several standards exist for the secure removal of data and the elimination of data remanence. == Causes == Many operating systems, file managers, and other software provide a facility where a file is not immediately deleted when the user requests that action. Instead, the file is moved to a holding area (i.e. the "trash"), making it easy for the user to undo a mistake. Similarly, many software products automatically create backup copies of files that are being edited, to allow the user to restore the original version, or to recover from a possible crash (autosave feature). Even when an explicit deleted file retention facility is not provided or when the user does not use it, operating systems do not actually remove the contents of a file when it is deleted unless they are aware that explicit erasure commands are required, like on a solid-state drive. (In such cases, the operating system will issue the Serial ATA TRIM command or the SCSI UNMAP command to let the drive know to no longer maintain the deleted data.) Instead, they simply remove the file's entry from the file system directory because this requires less work and is therefore faster, and the contents of the file—the actual data—remain on the storage medium. The data will remain there until the operating system reuses the space for new data. In some systems, enough filesystem metadata are also left behind to enable easy undeletion by commonly available utility software. Even when undelete has become impossible, the data, until it has been overwritten, can be read by software that reads disk sectors directly. Computer forensics often employs such software. Likewise, reformatting, repartitioning, or reimaging a system is unlikely to write to every area of the disk, though all will cause the disk to appear empty or, in the case of reimaging, empty except for the files present in the image, to most software. Finally, even when the storage media is overwritten, physical properties of the media may permit recovery of the previous contents. In most cases however, this recovery is not possible by just reading from the storage device in the usual way, but requires using laboratory techniques such as disassembling the device and directly accessing/reading from its components. § Complications below gives further explanations for causes of data remanence. == Countermeasures == There are three levels commonly recognized for eliminating remnant data: === Clearing === Clearing is the removal of sensitive data from storage devices in such a way that there is assurance that the data may not be reconstructed using normal system functions or software file/data recovery utilities. The data may still be recoverable, but not without special laboratory techniques. Clearing is typically an administrative protection against accidental disclosure within an organization. For example, before a hard drive is re-used within an organization, its contents may be cleared to prevent their accidental disclosure to the next user. === Purging === Purging or sanitizing is the physical rewrite of sensitive data from a system or storage device done with the specific intent of rendering the data unrecoverable at a later time. Purging, proportional to the sensitivity of the data, is generally done before releasing media beyond control, such as before discarding old media, or moving media to a computer with different security requirements. === Destruction === The storage media is made unusable for conventional equipment. Effectiveness of destroying the media varies by medium and method. Depending on recording density of the media, and/or the destruction technique, this may leave data recoverable by laboratory methods. Conversely, destruction using appropriate techniques is the most secure method of preventing retrieval. == Specific methods == === Overwriting === A common method used to counter data remanence is to overwrite the storage media with new data. This is often called wiping or shredding a disk or file, by analogy to common methods of destroying print media, although the mechanism bears no similarity to these. Because such a method can often be implemented in software alone, and may be able to selectively target only part of the media, it is a popular, low-cost option for some applications. Overwriting is generally an acceptable method of clearing, as long as the media is writable and not damaged. The simplest overwrite technique writes the same data everywhere—often just a pattern of all zeros. At a minimum, this will prevent the data from being retrieved simply by reading from the media again using standard system functions. The UEFI in modern machines may offer an ATA class disk erase function as well. The ATA-6 standard governs secure erases specifications. Bitlocker is whole disk encryption and illegible without the key. Writing a fresh GPT allows a new file system to be established. Blocks will set empty but LBA read is illegible. New data will be unaffected and work fine. In an attempt to counter more advanced data recovery techniques, specific overwrite patterns and multiple passes have often been prescribed. These may be generic patterns intended to eradicate any trace signatures; an example is the seven-pass pattern 0xF6, 0x00, 0xFF,
JustWatch
JustWatch is a website that provides information on the availability of films and TV shows on various streaming platforms such as Netflix, HBO Max, Disney+, Hulu, Peacock, Fandango at Home, Apple TV, and Amazon Prime Video, among others. It is also available as a mobile application and smart TV application. JustWatch provides a search engine that allows users to discover which digital platforms host a particular movie or TV series. As of November 2023, JustWatch is available to users in 139 countries. == Features == JustWatch functions as a search engine by aggregating information about the online availability of films and TV series from video-on-demand streaming services. It aggregates information from more than 100 video content libraries, as well providing information about video resolution quality, pricing, and purchase or rental options. The website includes various filters for searching, including genre, price, release date, rating, and popularity. Users are also able to create lists of shows and movies and to share these lists with other users. == History == JustWatch GmbH is an international database company that is privately held and headquartered in Berlin, Germany. The company specializes in the online availability of movies and TV series. In addition to its user-facing website, the company also has an advertising-focused arm, JustWatch Media, that works with corporate clients, using data about what people watch that it gleans from user behavior to help entertainment companies tailor their marketing strategies. Its clients include Universal Pictures, Paramount Pictures, and Sony Pictures, among others. Development of the website began in 2014, and it was launched in the U.S. and Germany in February 2015. In 2018, the company received funding to improve databases within the European Union. In December 2019, the company acquired a rival streaming aggregation service, GoWatchIt, from Plexus Entertainment. JustWatch also used the acquisition to open its first New York office. In 2019, JustWatch had over 30 million users across 38 countries. By 2020, the company's streaming aggregation service was available in over 45 countries. By November 2023, it was available in 139 countries, and had over 40 million monthly users. === Founding === JustWatch was co-founded in 2013 by David Croyé, Cristoph Hoyer, Kevin Hiller, Dominik Raute, Ingke Weimert, and Michael Wilken. In a company blog post from February 2017, Croyé described the group of co-founders as all having previously "worked in leading roles at successful international tech-startups in Berlin." Croyé, who currently holds the title of CEO at JustWatch GmbH, had previously worked as the chief marketing officer at kaufDA, a European location-based mobile coupon and promotion service, and the background of other co-founders included time at the adtech company Trademob and the streaming site MyVideo. Startup capital for the website initially came from the founders themselves. Croyé in particular was able to reinvest funds he had obtained from the sale of kaufDA to Axel Springer, a European media company, in March 2011. Since 2015, the company has had at least one additional round of seed funding, with investors including venture capital groups CG Partners and STS Ventures.
2018 Google data breach
The 2018 Google data breach was a major data privacy scandal in which the Google+ API exposed the private data of over five hundred thousand users. Google+ managers first noticed harvesting of personal data in March 2018, during a review following the Facebook–Cambridge Analytica data scandal. The bug, despite having been fixed immediately, exposed the private data of approximately 500,000 Google+ users to the public. Google did not reveal the leak to the network's users. In November 2018, another data breach occurred following an update to the Google+ API. Although Google found no evidence of failure, approximately 52.5 million personal profiles were potentially exposed. In August 2019, Google declared a shutdown of Google+ due to low use and technological challenges. == Overview of Google+ == Google+ was launched in June 2011 as an invite-only social network, but was opened for public access later in the year. It was managed by Vic Gundotra. Similar to Facebook, Google+ also included key features Circles, Hangouts and Sparks. Circles let users personalize their social groups by sorting friends into different categories. Once allowed into a Circle, users could regulate information in their individual spaces. Hangouts included video chatting and instant messaging between users. Sparks allowed Google to track users' past searches to find news and content related to their interests. Google+ was linked to other Google services, such as YouTube, Google Drive and Gmail, giving it access to roughly 2 billion user accounts. However, less than 400 million consumers actively used Google+, with 90% of those users using it for less than five seconds. == The breaches == In March 2018, Google developers found a data breach within the Google+ People API in which external apps acquired access to Profile fields that were not marked as public. According to The Wall Street Journal, Google didn’t disclose the breach when it was first discovered in March to avoid regulatory scrutiny and reputational damage. 500,000 Google+ accounts were included in the breach, which allowed 438 external apps unauthorized access to private users' names, emails, addresses, occupations, genders and ages. This information was available between 2015 and 2018. Google found no evidence of any user's personal information being misused, nor that any third-party app developers were aware of the leak. In November 2018, a software update created another data breach within the Google+ API. The bug impacted 52.5 million users, where, similarly to the March breach, unauthorized apps were able to access Google+ profiles, including users' names, email addresses, occupations and ages. Apps could not access financial information, national identification, numbers, or passwords. Blog posts, messages and phone numbers also remained inaccessible if marked as private. Unlike the previous breach, access was only available for six days before Google+ learned of the breach. Once more, Google+ found no evidence of data being misused by third-party developers. == Responses == In October 2018, the Wall Street Journal published an article outlining the initial breach and Google's decision to not disclose it to users. At the time, there was no federal law that required Google to inform their consumers of data breaches. Google+ originally did not disclose the breach out of fears of being compared to Facebook's recent data leak and subsequent loss of consumer confidence. In response to the Wall Street Journal article, Google announced the shutdown of Google+ in August 2019. After the second data leak, the date was moved to April 2019. In response to the data breach, enterprise consumers were notified of the bug's impact and given instructions on how to save, download and delete their data prior to the Google+ shut down. Google's Privacy and Data Protection Office found no misuse of user data. Prior to the Google+ shutdown, Google set a 10-month period in which users could download and migrate their data. After the 10-month period, user content was deleted. On 4 February 2019, consumers were no longer able to create new Google+ profiles. Google shut down Google+ APIs on 7 March 2019 to ensure that developers did not continue to rely on the APIs prior to the Google+ shutdown. Google is the principal entity of its parent company, Alphabet Inc. After the data breach, Alphabet Inc. share prices fell by 1% to $1,157.06 on 9 October 2018 after an earlier drop of $1,135.40 that morning, the lowest price since 5 July 2018. After the publication of The Wall Street Journal article, share prices dropped as low as 2.1% in two days on 10 October 2018. Share prices steadily increased from this point and met the 8 October 2018 share price on 5 February 2019. Google planned to rebuild Google+ as a corporate enterprise network. Google Play will now assess which apps can ask for permission to access the user's SMS data. Only the default app for telephone distribution is able to make requests. Prior to the data breaches, apps were able to request access to all of a consumer's data simultaneously. Now, each app must request permission for each aspect of a consumer's profile.
Data administration
Data administration or data resource management is an organizational function working in the areas of information systems and computer science that plans, organizes, describes and controls data resources. Data resources are usually stored in databases under a database management system or other software such as electronic spreadsheets. In many smaller organizations, data administration is performed occasionally, or is a small component of the database administrator’s work. In the context of information systems development, data administration ideally begins at system conception, ensuring there is a data dictionary to help maintain consistency, avoid redundancy, and model the database so as to make it logical and usable, by means of data modeling, including database normalization techniques. == Data resource management == According to the Data Management Association (DAMA), data resource management is "the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise". Data Resource management may be thought of as a managerial activity that applies information system and other data management tools to the task of managing an organization’s data resource to meet a company’s business needs, and the information they provide to their shareholders. From the perspective of database design, it refers to the development and maintenance of data models to facilitate data sharing between different systems, particularly in a corporate context. Data Resource Management is also concerned with both data quality and compatibility between data models. Since the beginning of the information age, businesses need all types of data on their business activity. With each data created, when a business transaction is made, need data is created. With these data, new direction is needed that focuses on managing data as a critical resource of the organization to directly support its business activities. The data resource must be managed with the same intensity and formality that other critical resources are managed. Organizations must emphasize the information aspect of information technology, determine the data needed to support the business, and then use appropriate technology to build and maintain a high-quality data resource that provides that support. Data resource quality is a measure of how well the organization's data resource supports the current and the future business information demand of the organization. The data resource cannot support just the current business information demand while sacrificing the future business information demand. It must support both the current and the future business information demand. The ultimate data resource quality is stability across changing business needs and changing technology. A corporate data resource must be developed within single, organization-wide common data architecture. A data architecture is the science and method of designing and constructing a data resource that is business driven, based on real-world objects and events as perceived by the organization, and implemented into appropriate operating environments. It is the overall structure of a data resource that provides a consistent foundation across organizational boundaries to provide easily identifiable, readily available, high-quality data to support the business information demand. The common data architecture is a formal, comprehensive data architecture that provides a common context within which all data at an organization's disposal are understood and integrated. It is subject oriented, meaning that it is built from data subjects that represent business objects and business events in the real world that are of interest to the organization and about which data are captured and maintained.