AI For Student Recruitment

AI For Student Recruitment — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • ELMo

    ELMo

    ELMo (embeddings from language model) is a word embedding method for representing a sequence of words as a corresponding sequence of vectors. It was created by researchers at the Allen Institute for Artificial Intelligence, and University of Washington and first released in February 2018. It is a bidirectional LSTM which takes character-level as inputs and produces word-level embeddings, trained on a corpus of about 30 million sentences and 1 billion words. The architecture of ELMo accomplishes a contextual understanding of tokens. Deep contextualized word representation is useful for many natural language processing tasks, such as coreference resolution and polysemy resolution. ELMo was historically important as a pioneer of self-supervised generative pretraining followed by fine-tuning, where a large model is trained to reproduce a large corpus, then the large model is augmented with additional task-specific weights and fine-tuned on supervised task data. It was an instrumental step in the evolution towards transformer-based language modelling. == Architecture == ELMo is a multilayered bidirectional LSTM on top of a token embedding layer. The output of all LSTMs concatenated together consists of the token embedding. The input text sequence is first mapped by an embedding layer into a sequence of vectors. Then two parts are run in parallel over it. The forward part is a 2-layered LSTM with 4096 units and 512 dimension projections, and a residual connection from the first to second layer. The backward part has the same architecture, but processes the sequence back-to-front. The outputs from all 5 components (embedding layer, two forward LSTM layers, and two backward LSTM layers) are concatenated and multiplied by a linear matrix ("projection matrix") to produce a 512-dimensional representation per input token. ELMo was pretrained on a text corpus of 1 billion words. The forward part is trained by repeatedly predicting the next token, and the backward part is trained by repeatedly predicting the previous token. After the ELMo model is pretrained, its parameters are frozen, except for the projection matrix, which can be fine-tuned to minimize loss on specific language tasks. This is an early example of the pretraining-fine-tune paradigm. The original paper demonstrated this by improving state of the art on six benchmark NLP tasks. === Contextual word representation === The architecture of ELMo accomplishes a contextual understanding of tokens. For example, the first forward LSTM of ELMo would process each input token in the context of all previous tokens, and the first backward LSTM would process each token in the context of all subsequent tokens. The second forward LSTM would then incorporate those to further contextualize each token. Deep contextualized word representation is useful for many natural language processing tasks, such as coreference resolution and polysemy resolution. For example, consider the sentenceShe went to the bank to withdraw money.In order to represent the token "bank", the model must resolve its polysemy in context. The first forward LSTM would process "bank" in the context of "She went to the", which would allow it to represent the word to be a location that the subject is going towards. The first backward LSTM would process "bank" in the context of "to withdraw money", which would allow it to disambiguate the word as referring to a financial institution. The second forward LSTM can then process "bank" using the representation vector provided by the first backward LSTM, thus allowing it to represent it to be a financial institution that the subject is going towards. == Historical context == ELMo is one link in a historical evolution of language modelling. Consider a simple problem of document classification, where we want to assign a label (e.g., "spam", "not spam", "politics", "sports") to a given piece of text. The simplest approach is the "bag of words" approach, where each word in the document is treated independently, and its frequency is used as a feature for classification. This was computationally cheap but ignored the order of words and their context within the sentence. GloVe and Word2Vec built upon this by learning fixed vector representations (embeddings) for words based on their co-occurrence patterns in large text corpora. Like BERT (but unlike "bag of words" such as Word2Vec and GloVe), ELMo word embeddings are context-sensitive, producing different representations for words that share the same spelling. It was trained on a corpus of about 30 million sentences and 1 billion words. Previously, bidirectional LSTM was used for contextualized word representation. ELMo applied the idea to a large scale, achieving state of the art performance. After the 2017 publication of Transformer architecture, the architecture of ELMo was changed from a multilayered bidirectional LSTM to a Transformer encoder, giving rise to BERT. BERT has a similar pretrain-fine-tune workflow, but uses a Transformer with implications for more parallelizable training.

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  • PGP word list

    PGP word list

    The PGP Word List ("Pretty Good Privacy word list", also called a biometric word list for reasons explained below) is a list of words for conveying data bytes in a clear unambiguous way via a voice channel. They are analogous in purpose to the NATO phonetic alphabet, except that a longer list of words is used, each word corresponding to one of the 256 distinct numeric byte values. == History and structure == The PGP Word List was designed in 1995 by Patrick Juola, a computational linguist, and Philip Zimmermann, creator of PGP. The words were carefully chosen for their phonetic distinctiveness, using genetic algorithms to select lists of words that had optimum separations in phoneme space. The candidate word lists were randomly drawn from Grady Ward's Moby Pronunciator list as raw material for the search, successively refined by the genetic algorithms. The automated search converged to an optimized solution in about 40 hours on a DEC Alpha, a particularly fast machine in that era. The Zimmermann–Juola list was originally designed to be used in PGPfone, a secure VoIP application, to allow the two parties to verbally compare a short authentication string to detect a man-in-the-middle attack (MiTM). It was called a biometric word list because the authentication depended on the two human users recognizing each other's distinct voices as they read and compared the words over the voice channel, binding the identity of the speaker with the words, which helped protect against the MiTM attack. The list can be used in many other situations where a biometric binding of identity is not needed, so calling it a biometric word list may be imprecise. Later, it was used in PGP to compare and verify PGP public key fingerprints over a voice channel. This is known in PGP applications as the "biometric" representation. When it was applied to PGP, the list of words was further refined, with contributions by Jon Callas. More recently, it has been used in Zfone and the ZRTP protocol, the successor to PGPfone. The list is actually composed of two lists, each containing 256 phonetically distinct words, in which each word represents a different byte value between 0 and 255. Two lists are used because reading aloud long random sequences of human words usually risks three kinds of errors: 1) transposition of two consecutive words, 2) duplicate words, or 3) omitted words. To detect all three kinds of errors, the two lists are used alternately for the even-offset bytes and the odd-offset bytes in the byte sequence. Each byte value is actually represented by two different words, depending on whether that byte appears at an odd or an even offset from the beginning of the byte sequence. The two lists are readily distinguished by the number of syllables; the odd list has words of three syllables, the even list has two. The two lists have a maximum word length of 11 and 9 letters, respectively. Using a two-list scheme was suggested by Zhahai Stewart. == Examples == Each byte in a bytestring is encoded as a single word. A sequence of bytes is rendered in network byte order, from left to right. For example, the leftmost (i.e. byte 0) is considered "even" and is encoded using the PGP Even Word table. The next byte to the right (i.e. byte 1) is considered "odd" and is encoded using the PGP Odd Word table. This process repeats until all bytes are encoded. Thus, "E582" produces "topmost Istanbul", whereas "82E5" produces "miser travesty". A PGP public key fingerprint that displayed in hexadecimal as E582 94F2 E9A2 2748 6E8B 061B 31CC 528F D7FA 3F19 would display in PGP Words (the "biometric" fingerprint) as topmost Istanbul Pluto vagabond treadmill Pacific brackish dictator goldfish Medusa afflict bravado chatter revolver Dupont midsummer stopwatch whimsical cowbell bottomless The order of bytes in a bytestring depends on endianness. == Other word lists for data == There are several other word lists for conveying data in a clear unambiguous way via a voice channel: the NATO phonetic alphabet maps individual letters and digits to individual words the S/KEY system maps 64 bit numbers to 6 short words of 1 to 4 characters each from a publicly accessible 2048-word dictionary. The same dictionary is used in RFC 1760 and RFC 2289. the Diceware system maps five base-6 random digits (almost 13 bits of entropy) to a word from a dictionary of 7,776 distinct words. the Electronic Frontier Foundation has published a set of improved word lists based on the same concept FIPS 181: Automated Password Generator converts random numbers into somewhat pronounceable "words". mnemonic encoding converts 32 bits of data into 3 words from a vocabulary of 1626 words. what3words encodes geographic coordinates in 3 dictionary words. the BIP39 standard permits encoding a cryptographic key of fixed size (128 or 256 bits, usually the unencrypted master key of a Cryptocurrency wallet) into a short sequence of readable words known as the seed phrase, for the purpose of storing the key offline. This is used in cryptocurrencies such as Bitcoin or Monero. Like the PGP word list, the Bytewords standard maps each possible byte to a word. There is only one list, rather than two. The words are uniformly four letters long and can be uniquely identified by their first and last letters

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  • Data refuge

    Data refuge

    Data Refuge is a public and collaborative project designed to address concerns about federal climate and environmental data that is in danger of being lost. In particular, the initiative addresses five main concerns: What are the best ways to safeguard data? How do federal agencies play a crucial role in collecting, managing, and distributing data? How do government priorities impact data's accessibility? Which projects and research fields depend on federal data? Which data sets are of value to research and local communities, and why? Data Refuge began as a grassroots organization in opposition to government data on climate change and the environment not being archived systemically. Data Refuge's main goal is to collect and allocate data in multiple safe locations to create a sustainable way of archiving old and new data. Data Refuge was initiated in 2016 to protect federal climate and environmental data that is vulnerable under an administration that denies climate change. The system aims to make public research-quality copies of federal climate and environmental data. Data Refuge is supported by the National Geographic Foundation, private donors, Libraries+ Network, Preserving Electronic Governance Initiative (PEGI), the Union of Concerned Scientists (USC), and the Penn Program in Environmental Humanities (PPEH). == Types of data == Data Refuge collects public federal data on the climate and environment in the form of satellite imagery, PDFs, and stories. The data are stored in multiple trusted locations as they are less vulnerable if in only one location, and to ensure accessibility for researchers. Through the Data Rescue events, Data Refuge has accumulated 4 terabytes of data, 30,000 URLs, and 800 participants. === Storytelling === Data Refuge collects stories on vulnerable federal climate and environmental data through: surveys, oral history, photo essays, maps, video shorts, and animations. The stories are archived in a public bank that showcase how federal environmental data support health and safety in communities. Data Stories are collected at Data Rescue events, which are partnered with universities, city and town halls, and advocacy groups. Data stories are collected and used to emphasize the importance of Data Refuge, in how the data on climate change and the environment are being used by people in the United States and across the world for meaningful practices.

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  • Upworthy

    Upworthy

    Upworthy is a media brand that focuses on positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor. At its peak between 2012 and 2014, it reached up to 100 million people a month. In 2017, the company was acquired by Good Worldwide. == History == Upworthy was launched in 2012 with a focus on aggregating positive content, which aligned with Facebook's algorithm. Originally, Upworthy curators searched the internet for existing content to feature on the site. Once selected as an option, curators brainstormed different headlines and shareable images for the content, and tested it with a small sample of Upworthy's visitors before sharing it on the site. The site popularized a clickbait style of two-phrase headlines. The company simplifies issues that are controversial by nature, which are presented from a politically liberal point of view and are heavily fact-checked for accuracy. In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time". It had 8.7 million unique monthly visitors in the first six months, and in November 2013, had a high of 87 million unique visitors in a single month. In 2013, Facebook changed its algorithm, leading to a significant decline in readers from that platform. Upworthy fired one round of writers in 2015, and another in 2016, after an unionization effort by some of the staff. The union involved, the Writers Guild of America, East, has organized several online "viral" news publishers. In January 2017, Upworthy was acquired by media company GOOD Worldwide. The newsrooms of the two organizations would merge as part of the acquisition. About 20 staffers were laid off as part of the merger. In March 2020, Upworthy saw a 65% increase in Instagram followers and a 47% increased interest in positive content on-site page views as a result of increased interest in positive content during the COVID-19 pandemic. In January 2023, National Geographic Books bought Good People: Stories From the Best of Humanity from Upworthy, with a publication date of September 3, 2024. The book is described as "a heartwarming collection of first-person tales that will provide comfort and inspiration to anyone who could use a little dose of joy right now". It was created by two senior Upworthy team members, Gabriel Reilich and Lucia Knell, and features 101 stories from Upworthy's audience. The co-creators encouraged Upworthy followers to connect with the brand through questions on their posts, opening the door for organic and personal stories to be shared in the comment sections. The book debuted on The New York Times nonfiction bestseller list on September 22, 2024, and remained on the list for two weeks. The book is seen in the top 10 on Publishers Weekly Fall 2024 Adult Preview: Lifestyle and on The Washington Post's "5 feel-good books".

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  • Minimum resolvable contrast

    Minimum resolvable contrast

    Minimum resolvable contrast (MRC) is a subjective measure of a visible spectrum sensor’s or camera's sensitivity and ability to resolve data. A snapshot image of a series of three bar targets of selected spatial frequencies and various contrast coatings captured by the unit under test (UUT) is used to determine the MRC of the UUT, i.e., the visible spectrum camera or sensor. A trained observer selects the smallest target resolvable at each contrast level. Typically, specialized computer software collects the inputted data of the observer and provides a graph of contrast vs. spatial frequency at a given luminance level. A first order polynomial is fitted to the data and an MRC curve of spatial frequency versus contrast is generated.

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  • Social influence bias

    Social influence bias

    The social influence bias is an asymmetric herding effect on online social media platforms which makes users overcompensate for negative ratings but amplify positive ones. Driven by the desire to be accepted within a specific group, it surrounds the idea that people alter certain behaviors to be like those of the people within a group. Therefore, it is a subgroup term for various types of cognitive biases. Some social influence bias types include the bandwagon effect, authority bias, groupthinking effect, social comparison bias, social media bias and more. Understanding these biases helps us understand the term overall. However, the composition of the term "social influence bias" requires critical examination to understand the way that it affects individuals' and groups' lives. The term "influence" has 2 different types of stigma. For one, it surrounds the idea that people show their true inner selves when "under the influence". On the other end, it also proposes the idea that people are not their own selves when "under the influence". These tend to be constructions made by people, which also tend to fit the situation based on their own perspectives. So, even in social terms, it requires both sides to be examined to understand whether we truly are affected by context, or we remain to be and behave in terms of our own selves. The term "influence" doesn't necessarily say that there lies greater strength in our inner self's desires and decisions, nor does it say that external factors have the greater power. In a similar manner, both social and non-social judgments are to be associated with anxiety, but the same can't necessarily be said in the case of social conformity. So, the gray areas within this topic beg the question, "What does social influence bias say about us, and does it affect us all in the same way?" == Social media bias == Media bias is reflected in search systems in social media. Kulshrestha and her team found through research in 2018 that the top-ranked results returned by these search engines can influence users' perceptions when they conduct searches for events or people, which is particularly reflected in political bias and polarizing topics. Fueled by confirmation bias, online echo chambers allow users to be steeped within their own ideology. Because social media is tailored to your interests and your selected friends, it is an easy outlet for political echo chambers. Social media bias is also reflected in hostile media effect. Social media has a place in disseminating news in modern society, where viewers are exposed to other people's comments while reading news articles. In their 2020 study, Gearhart and her team showed that viewers' perceptions of bias increased and perceptions of credibility decreased after seeing comments with which they held different opinions. == In research context == In observational data, how social influence affects collected judgment is challenging to fully understand. Positive social influence can accumulate and result in a rating bubble, while negative social influence is neutralized by crowd correction. This phenomenon was first described in a paper written by Lev Muchnik, Sinan Aral and Sean J. Taylor in 2014, then the question was revisited by Cicognani et al., whose experiment reinforced Munchnik's and his co-authors' results. == Relevance == Online customer reviews are trusted sources of information in various contexts such as online marketplaces, dining, accommodation, movies, or digital products. However, these online ratings are not immune to herd behavior, which means that subsequent reviews are not independent from each other. As on many such sites, preceding opinions are visible to a new reviewer, he or she can be heavily influenced by the antecedent evaluations in his or her decision about the certain product, service or online content. This form of herding behavior inspired Muchnik, Aral and Taylor to conduct their experiment on influence in social contexts. == Experimental design == Muchnik, Aral, and Taylor designed a large-scale randomized experiment to measure social influence on user reviews. The experiment was conducted on social news aggregation website like Reddit. The study lasted for 5 months, the authors randomly assigned 101 281 comments to one of the following treatment groups: up-treated (4049), down-treated (1942), or control (the proportions reflect the observed ratio of up-and down-votes. Comments which fell to the first group were given an up-vote upon the creation of the comment, the second group got a down-vote upon creation, the comments in the control group remained untouched. A vote is equivalent to a single rating (+1 or -1). As other users are unable to trace a user’s votes, they were unaware of the experiment. Due to randomization, comments in the control and the treatment group were not different in terms of expected rating. The treated comments were viewed more than 10 million times and rated 308 515 times by successive users. == Results == The up-vote treatment increased the probability of up-voting by the first viewer by 32% over the control group, while the probability of down-voting did not change compared to the control group, which means that users did not correct the random positive rating. The upward bias remained inplace for the observed 5-month period. The accumulating herding effect increased the comment’s mean rating by 25% compared to the control group comments. Positively manipulated comments did receive higher ratings at all parts of the distribution, which means that they were also more likely to collect extremely high scores. The negative manipulation created an asymmetric herd effect: although the probability of subsequent down-votes was increased by the negative treatment, the probability of up-voting also grew for these comments. The community performed a correction which neutralized the negative treatment and resulted non-different final mean ratings from the control group. The authors also compared the final mean scores of comments across the most active topic categories on the website. The observed positive herding effect was present in the "politics," "culture and society," and "business" subreddits, but was not applicable for "economics," "IT," "fun," and "general news".- == Implications == The skewed nature of online ratings makes review outcomes different to what it would be without the social influence bias. In a 2009 experiment by Hu, Zhang and Pavlou showed that the distribution of reviews of a certain product made by unconnected individuals is approximately normal, however, the rating of the same product on Amazon followed a J-Shaped distribution with twice as much five-star ratings than others. Cicognani, Figini and Magnani came to similar conclusions after their experiment conducted on a tourism services website: positive preceding ratings influenced raters' behavior more than mediocre ones. Positive crowd correction makes community-based opinions upward-biased.

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  • Cleo Communications

    Cleo Communications

    Cleo Communications LLC, simply referred to as Cleo, is a privately held software company founded in 1976. The company is best known for its ecosystem integration platform, Cleo Integration Cloud with RADAR. == History == Cleo originally began as a division of Phone 1 Inc., a voice data gathering systems manufacturer, and built data concentrators and terminal emulators — multi-bus computers, modems, and terminals to interface with IBM mainframes via bisynchronous communications. The company then began developing mainframe middleware in the 1980s, and with the rise of the PC, moved into B2B data communications and secure file transfer software. Cleo Communications was acquired in 2012 by Global Equity Partners along with other investment companies. Since being acquired in 2012, the company’s offerings have evolved into Cleo Integration Cloud, a platform for enterprise business integration. == Business == Based in Rockford, Illinois (USA), with offices in Chicago, Pennsylvania, London, and Bangalore, Cleo has about 400 employees and more than 4,100 direct customers. The company's flagship offering, Cleo Integration Cloud, provides both on-premise and cloud-based integration technologies and comprises solutions for B2B/EDI, application integration, data movement and data transformation. Previous products now incorporated into the Cleo Integration Cloud platform include Cleo Harmony, Cleo Clarify, and Cleo Jetsonic. Cleo solutions span a variety of industries, including manufacturing, logistics and supply chain, retail, third-party logistics, warehouse management and transportation management, healthcare, financial services and government. The U.S. Department of Veterans Affairs adopted Cleo's fax technology, Cleo Streem, in 2013 when in need of FIPS 140-2-compliant technology to protect information, and the City of Atlanta has used Cleo Streem for network and desktop faxing since 2006. Cleo also serves U.S. transportation logistics company MercuryGate International and SaaS-based food logistics organization ArrowStream. It powers the architecture for several major supply chain companies, such as Blue Yonder and SAP. Cleo integrates the pharmaceutical supply chain for such companies as Octapharma. Key partners include FourKites and ClientsFirst, among many others. In May 2023, Cleo announced it entered a global partnership with consulting and multinational information technology services company, Cognizant (NASDAQ: CTSH). Together, the companies announced CCIB, powered by Cleo, which is a B2B iPaaS solution that provides B2B managed services with built-in, scalable infrastructure on the cloud. The solution comprises elements from Cleo’s flagship offering, Cleo Integration Cloud. == Expansion == In June 2014, Cleo opened an office in Chicago for members of its support and Ashok and teams. In 2014, the company hired Jorge Rodriguez as Senior Vice President of Product Development and John Thielens as Vice President of Technology. Cleo hired Dave Brunswick as Vice President of Solutions for North America in 2015, and Cleo hired Ken Lyons to lead global sales in 2016. Lyons now serves as the company's Chief Revenue Officer. More recent additions to the company's leadership team include Vipin Mittal, Vice President, Customer Experience, and Tushar Patel, CMO. Cleo opened its product development facility in Bengaluru, India, in 2015 and expanded its hybrid cloud integration teams into a new office there in 2017. The company also opened a London office in 2016 and expanded its network of channel partners in EMEA. In 2016, Cleo acquired EXTOL International, a Pottsville, Pa.-based business and EDI integration and data transformation company for an undisclosed amount. In 2017, the company moved its headquarters from Loves Park, Illinois, to Rockford. In 2021 the company received a significant growth investment from H.I.G. Capital. In July 2022, Cleo opened a new, 5,000-square-foot office located in Chicago's Loop. In November 2022, Cleo launched an accelerator for Microsoft Dynamics 365 SCM-to-X12 and a connector for Microsoft Dynamics 365 Business Central. These pre-built solutions allow businesses and users to quickly build integration flows that integrate their digital ecosystems. In March 2023, Cleo released CIC PAVE (Procurement Automation and Vendor Enablement). PAVE provides customers with enhanced supply chain visibility via a supplier portal that allows the customer to keep vendor interaction in a single location, even if they cannot use EDI or have API-ready applications. In December 2023, Cleo acquired ECS International, an integration technology company based in the Netherlands. == Certification == Cleo regularly submits its products to Drummond Group's interoperability software testing for AS2, AS3 and ebMS 2.0. In January 2020, Cleo announced that its new application connector for Acumatica ERP has been recognized as an Acumatica-Certified Application (ACA). The company also holds SOC 2, Type 2 certification. == Awards == Cleo was a Xerox partner of the year award for five years, from 2009 to 2014. The Cleo Streem solution integrates with Xerox multi-function products, providing customers with solutions for network fax and interactive messaging needs. Cleo was named to Food Logistics’ FL100+ Top Software and Technology Providers Lists in 2016, 2017, 2019 and 2020. Cleo CEO, Mahesh Rajasekharan was named an Ernst & Young Entrepreneur Of The Year 2022 Midwest Award winner. Rajasekharan is serving as a judge for the 2023 Ernst & Young Entrepreneur Of the Year Awards. As of April 2022, Cleo has been named a Leader in EDI on the G2 Grid, a peer-to-peer review site, for 20 straight quarters. In Spring 2023, Cleo won 23 G2 awards—including EDI Leader Enterprise, MFT Leader Enterprise, On-Premise Data Integration Best Support Enterprise, and iPaaS High Performer Asia.

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  • Social media optimization

    Social media optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor

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  • WHATWG

    WHATWG

    The Web Hypertext Application Technology Working Group (WHATWG) was founded by representatives from Apple Inc., the Mozilla Foundation and Opera Software, leading web browser vendors in 2004. WHATWG is responsible for maintaining multiple web-related technical standards, including the specifications for the HyperText Markup Language (HTML) and the Document Object Model (DOM). The central organizational membership and control of WHATWG – its "Steering Group" – consists of Apple, Mozilla, Google, and Microsoft. WHATWG editors of the specifications ensure correct implementation, in consultation with participants, but ultimately in accordance with Steering Group member objectives. == History == The WHATWG was formed in response to the slow development of World Wide Web Consortium (W3C) Web standards and W3C's decision to abandon HTML in favor of XML-based technologies. The WHATWG mailing list was announced on 4 June 2004, two days after the initiatives of a joint Opera–Mozilla position paper had been voted down by the W3C members at the W3C Workshop on Web Applications and Compound Documents. On 10 April 2007, the Mozilla Foundation, Apple, and Opera Software proposed that the new HTML working group of the W3C adopt the WHATWG's HTML5 as the starting point of its work and name its future deliverable as "HTML5" (though the WHATWG specification was later renamed HTML Living Standard). On 9 May 2007, the new HTML working group of the W3C resolved to do that. An Internet Explorer platform architect from Microsoft was invited but did not join, citing the lack of a patent policy to ensure all specifications can be implemented on a royalty-free basis. Since then, the W3C and the WHATWG had been developing HTML independently, at times causing specifications to diverge. In 2017, the WHATWG established an intellectual property rights agreement that includes a patent policy. This spurred a renewed attempt to allow the W3C and the WHATWG to work together on specifications. In 2019, the W3C and WHATWG agreed to a memorandum of understanding where development of HTML and DOM specifications would be done principally in the WHATWG. The editor has significant control over the specification, but the community can influence the decisions of the editor. In one case, editor Ian Hickson proposed replacing the

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  • Ciphertext expansion

    Ciphertext expansion

    In cryptography, the term ciphertext expansion refers to the length increase of a message when it is encrypted. Many modern cryptosystems cause some degree of expansion during the encryption process, for instance when the resulting ciphertext must include a message-unique Initialization Vector (IV). Probabilistic encryption schemes cause ciphertext expansion, as the set of possible ciphertexts is necessarily greater than the set of input plaintexts. Certain schemes, such as Cocks Identity Based Encryption, or the Goldwasser-Micali cryptosystem result in ciphertexts hundreds or thousands of times longer than the plaintext. Ciphertext expansion may be offset or increased by other processes which compress or expand the message, e.g., data compression or error correction coding. == Reasons why Ciphertext expansion can occur == === Probabilistic Encryption === Probabilistic encryption schemes, such as the Goldwasser-Micali cryptosystem, necessarily produce ciphertexts that are longer than the original plaintexts. This is because the set of possible ciphertexts must be larger than the set of plaintexts to achieve semantic security. === Initialization Vectors (IVs) === Many block cipher modes of operation, like Cipher Block Chaining (CBC), require the use of an Initialization Vector (IV) that is unique for each message. The IV is typically appended to the ciphertext, resulting in expansion. === Redundancy and Error Correction === Some cryptographic schemes intentionally introduce redundancy or error correction codes into the ciphertext to protect against tampering or transmission errors. This added data increases the ciphertext size. === Specific Cryptosystems === Certain cryptographic schemes, such as Cocks Identity-Based Encryption, can produce ciphertexts that are hundreds or thousands of times longer than the original plaintext. This extreme expansion is a design choice to achieve the desired security properties. Ciphertext expansion can be offset or increased by other processes that compress or expand the message, such as data compression or error correction coding. The overall impact on message size depends on the relative strengths of these competing effects.

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  • Master/Session

    Master/Session

    In cryptography, Master/Session is a key management scheme in which a pre-shared Key Encrypting Key (called the "Master" key) is used to encrypt a randomly generated and insecurely communicated Working Key (called the "Session" key). The Working Key is then used for encrypting the data to be exchanged. Its advantage is simplicity, but it suffers the disadvantage of having to communicate the pre-shared Key Exchange Key, which can be difficult to update in the event of compromise. The Master/Session technique was created in the days before asymmetric techniques, such as Diffie-Hellman, were invented. This technique still finds widespread use in the financial industry, and is routinely used between corporate parties such as issuers, acquirers, switches. Its use in device communications (such as PIN pads), however, is in decline given the advantages of techniques such as DUKPT.

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  • VK (service)

    VK (service)

    VK (short for its original name VKontakte; Russian: ВКонтакте, lit. 'InContact') is a Russian online social media and social networking service based in Saint Petersburg. VK is available in multiple languages but it is predominantly used by Russian speakers. VK users can message each other publicly or privately, edit messages, create groups, public pages, and events; share and tag images, audio, and video; and play browser-based games. As of August 2018, VK had at least 500 million accounts. As of November 2022, it was the sixth most popular website in Russia. The network was also popular in Ukraine until it was banned by the Verkhovna Rada in 2017. According to Semrush, in 2024, VK was the 30th most visited website in the world; as YouTube is subject to blocking in Russia, VK Video overtook Google's top position in monthly web traffic for the first time in December 2024, as part of the major substitution to domestic business. == History == VKontakte was conceived in 2006 when Pavel Durov, creator of the popular student forum spbgu.ru, met his former classmate Vyacheslav Mirilashvili in St. Petersburg after graduating from the Faculty of Philology at St Petersburg State University. Vyacheslav showed Durov the increasingly popular Facebook, after which the friends decided to create a new Russian social network. Lev Leviev, an Israeli classmate of Vyacheslav Mirilashivili, became the third co-founder. Vyacheslav Mirilashvili borrowed the money from his billionaire father and became the largest shareholder. Lev Leviev took over operational management, and Durov became CEO. Pavel Durov convinced his older brother Nikolai, a multiple winner of international math and programming competitions, to develop the site. Durov launched VKontakte for beta testing in September 2006. The following month, the domain name Vkontakte.ru was registered. The new project was incorporated on 19 January 2007 as a Russian private limited company. In February 2007 the site reached a user base of over 100,000 and was recognized as the second largest company in Russia's nascent social network market. In the same month, the site was subjected to a severe DDoS attack, which briefly put it offline. The user base reached 1 million in July 2007, and 10 million in April 2008. In December 2008 VK overtook rival Odnoklassniki as Russia's most popular social networking service. == Website == Similar to many social networks, the platform's fundamental features revolve around private messaging, sharing photos, posting status updates, and exchanging links with friends. VK also provides tools for administering online communities and managing celebrity pages. The site allows its users to upload, search and stream media content, such as videos and music. VK features an advanced search engine, that allows complex queries for finding friends, as well as a real-time news search. VK updated its features and design in April 2016. === Features === Messaging. VK Private Messages can be exchanged between groups of 2 to 500 people. An email address can also be specified as the recipient. Each message may contain up to 10 attachments: Photos, Videos, Audio Files, Maps (an embedded map with a manually placed marker), and Documents. News. VK users can post on their profile walls, each post may contain up to 10 attachments – media files, maps, and documents (see above). User mentions and hashtags are supported. In the case of multiple photo attachments, the previews are automatically scaled and arranged in a magazine-style layout. The news feed can be switched between all news (default) and most interesting modes. The site features a news-recommendation engine, global real-time search, and individual search for posts and comments on specific users' walls. Communities. VK features three types of communities. Groups are better suited for decentralized communities (discussion boards, wiki-style articles, editable by all members, etc.). Public pages is a news feed-orientated broadcasting tool for celebrities and businesses. The two types are largely interchangeable, the main difference being in the default settings. The third type of community is called Events, which are used for appropriately organizing concerts and events in an appropriate way. Like buttons. VK like buttons for posts, comments, media, and external sites operate differently from Facebook. Liked content doesn't get automatically pushed to the user's wall, but is saved in the private Favorites section instead. The user has to press a second 'share with friends' button to share an item on their wall or send it via private message to a friend. Privacy. Users can control the availability of their content within the network and on the Internet. Blanket and granular privacy settings are available for pages and individual content. Synchronization with other social networks. Any news published on the VK wall will appear on Facebook or Twitter. Certain news may not be published by clicking on the logo next to the "Send" button. Editing a post in VK does not change the post in Facebook or Twitter and vice versa. However, removing the news in VK will remove it from other social networks. SMS service. Russian users can receive and reply to a private message or leave a comment for community news using SMS. Music. Users have access to the audio files uploaded by other users. In addition, users can upload the audio files themselves, create playlists and share audios with others by attaching to messages and wall posts. The uploaded audio files cannot violate copyright laws. === Popularity === As of May 2017, according to Alexa Internet ranking, VK is one of the most visited websites in some Eurasian countries. It is: 4th most visited in Russia; 3rd most visited in Belarus; 6th most visited in Kazakhstan; 8th most visited in Kyrgyzstan and Moldova; 12th most visited in Latvia. It was the fourth most viewed site in Ukraine until, in May 2017, the Ukrainian government banned the use of VK in Ukraine. According to a study for May 2018 conducted by Factum Group Ukraine VK remained the fourth most viewed site in Ukraine, but Facebook was twice as much visited. For 2019, VK appeared as the most visited social network in Ukraine according to Alexa. According to the Internet Association of Ukraine the share of Ukrainian Internet users who visit VK daily had fallen from 54% to 10% from September 2016 to September 2019. They also claimed in November 2019 that Facebook was the most popular social network. VK was expected to gain most of the users lost by Facebook and Instagram after they were blocked in Russia in 2022, according to a Calltouch poll. == Ownership == Initially, founder and CEO Pavel Durov owned 20% of shares (although he had majority voting power through proxy votes), and a trio of Russian-Israeli investors Yitzchak Mirilashvili, his father Mikhael Mirilashvili, and Lev Leviev owned 60%, 10%, and 10% respectively. In 2007, Digital Sky Technologies, an investment company managed by Yuri Milner, acquired a total of 24.99% of the shares from shareholders, investing $16.3 million. In preparation for the IPO in September 2010, DST separated international and Russian assets: the former formed the DST Global fund, while the latter, including VKontakte and rival social network Odnoklassniki, were merged into Mail.ru Group. Mail.ru Group used part of the money to acquire 7.5% of the social network for $112.5 million at a valuation of the entire project of 1.5 billion dollars. After exercising a 7.5% option in July 2011 for $111.7 million, Mail.ru Group accumulated a 39.99% stake in VKontakte. The head of Mail.ru Group, Dmitry Grishin, voiced the company's intention to gain 100% control over VKontakte. MRG was discussing with shareholders to buy out shares from the valuation of the entire company in $2-3 billion. In the summer of 2011, Mirilashvili and Leviev were ready to accept in payment owned by Mail.ru Group shares of Facebook, Groupon, and Zynga, but the deal failed due to Durov's unwillingness to sell a stake on MRG terms. Later, the co-founders considered VKontakte's IPO as an alternative. In March 2012, Durov "accidentally" became plugged into the negotiations where Mirilashvili and Leviev discussed selling their stakes directly to Mail.ru Group's main investor, Alisher Usmanov. On the same day, Durov deleted the pages of the first co-investors, stopped contacting them, and soon announced that VKontakte would postpone its IPO indefinitely. On 29 May 2012, Mail.ru Group announced its decision to yield control of the company to Durov by offering him the voting rights on its shares. Combined with Durov's personal 12% stake, this gave him 52% of the votes. In April 2013, the Mirilashvili family sold its 40% share in VK to United Capital Partners for $1.12 billion, while Lev Leviev sold his 8% share in the same deal, giving United Capital Partners 48% ownership. In January 2014, VK's founder Pavel Durov sold his 12% stake in the company to I

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  • Autoscaling

    Autoscaling

    Autoscaling, (also written as auto scaling, auto-scaling, or known as automatic scaling), is a method used in cloud computing that dynamically adjusts the amount of computational resources in a server farm - typically measured by the number of active servers - automatically based on the load on the farm. For example, the number of servers running behind a web application may be increased or decreased automatically based on the number of active users on the site. Since such metrics may change dramatically throughout the course of the day, and servers are a limited resource that cost money to run even while idle, there is often an incentive to run "just enough" servers to support the current load while still being able to support sudden and large spikes in activity. Autoscaling is helpful for such needs, as it can reduce the number of active servers when activity is low, and launch new servers when activity is high. Autoscaling is closely related to, and builds upon, the idea of load balancing. == Advantages == Autoscaling offers the following advantages: For companies running their own web server infrastructure, autoscaling typically means allowing some servers to go to sleep during times of low load, saving on electricity costs (as well as water costs if water is being used to cool the machines). For companies using infrastructure hosted in the cloud, autoscaling can mean lower bills, because most cloud providers charge based on total usage rather than maximum capacity. Even for companies that cannot reduce the total compute capacity they run or pay for at any given time, autoscaling can help by allowing the company to run less time-sensitive workloads on machines that get freed up by autoscaling during times of low traffic. Autoscaling solutions, such as the one offered by Amazon Web Services, can also take care of replacing unhealthy instances and therefore protecting somewhat against hardware, network, and application failures. Autoscaling can offer greater uptime and more availability in cases where production workloads are variable and unpredictable. Autoscaling differs from having a fixed daily, weekly, or yearly cycle of server use in that it is responsive to actual usage patterns, and thus reduces the potential downside of having too few or too many servers for the traffic load. For instance, if traffic is usually lower at midnight, then a static scaling solution might schedule some servers to sleep at night, but this might result in downtime on a night where people happen to use the Internet more (for instance, due to a viral news event). Autoscaling, on the other hand, can handle unexpected traffic spikes better. == Terminology == In the list below, we use the terminology used by Amazon Web Services (AWS). However, alternative names are noted and terminology that is specific to the names of Amazon services is not used for the names. == Practice == === Amazon Web Services (AWS) === Amazon Web Services launched the Amazon Elastic Compute Cloud (EC2) service in August 2006, that allowed developers to programmatically create and terminate instances (machines). At the time of initial launch, AWS did not offer autoscaling, but the ability to programmatically create and terminate instances gave developers the flexibility to write their own code for autoscaling. Third-party autoscaling software for AWS began appearing around April 2008. These included tools by Scalr and RightScale. RightScale was used by Animoto, which was able to handle Facebook traffic by adopting autoscaling. On May 18, 2009, Amazon launched its own autoscaling feature along with Elastic Load Balancing, as part of Amazon Elastic Compute Cloud. Autoscaling is now an integral component of Amazon's EC2 offering. Autoscaling on Amazon Web Services is done through a web browser or the command line tool. In May 2016 Autoscaling was also offered in AWS ECS Service. On-demand video provider Netflix documented their use of autoscaling with Amazon Web Services to meet their highly variable consumer needs. They found that aggressive scaling up and delayed and cautious scaling down served their goals of uptime and responsiveness best. In an article for TechCrunch, Zev Laderman, the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure, recommended that startups use autoscaling in order to keep their Amazon Web Services costs low. Various best practice guides for AWS use suggest using its autoscaling feature even in cases where the load is not variable. That is because autoscaling offers two other advantages: automatic replacement of any instances that become unhealthy for any reason (such as hardware failure, network failure, or application error), and automatic replacement of spot instances that get interrupted for price or capacity reasons, making it more feasible to use spot instances for production purposes. Netflix's internal best practices require every instance to be in an autoscaling group, and its conformity monkey terminates any instance not in an autoscaling group in order to enforce this best practice. === Microsoft's Windows Azure === On June 27, 2013, Microsoft announced that it was adding autoscaling support to its Windows Azure cloud computing platform. Documentation for the feature is available on the Microsoft Developer Network. === Oracle Cloud === Oracle Cloud Platform allows server instances to automatically scale a cluster in or out by defining an auto-scaling rule. These rules are based on CPU and/or memory utilization and determine when to add or remove nodes. === Google Cloud Platform === On November 17, 2014, the Google Compute Engine announced a public beta of its autoscaling feature for use in Google Cloud Platform applications. As of March 2015, the autoscaling tool is still in Beta. === Facebook === In a blog post in August 2014, a Facebook engineer disclosed that the company had started using autoscaling to bring down its energy costs. The blog post reported a 27% decline in energy use for low traffic hours (around midnight) and a 10-15% decline in energy use over the typical 24-hour cycle. === Kubernetes Horizontal Pod Autoscaler === Kubernetes Horizontal Pod Autoscaler automatically scales the number of pods in a replication controller, deployment or replicaset based on observed CPU utilization (or, with beta support, on some other, application-provided metrics) == Alternative autoscaling decision approaches == Autoscaling by default uses reactive decision approach for dealing with traffic scaling: scaling only happens in response to real-time changes in metrics. In some cases, particularly when the changes occur very quickly, this reactive approach to scaling is insufficient. Two other kinds of autoscaling decision approaches are described below. === Scheduled autoscaling approach === This is an approach to autoscaling where changes are made to the minimum size, maximum size, or desired capacity of the autoscaling group at specific times of day. Scheduled scaling is useful, for instance, if there is a known traffic load increase or decrease at specific times of the day, but the change is too sudden for reactive approach based autoscaling to respond fast enough. AWS autoscaling groups support scheduled scaling. === Predictive autoscaling === This approach to autoscaling uses predictive analytics. The idea is to combine recent usage trends with historical usage data as well as other kinds of data to predict usage in the future, and autoscale based on these predictions. For parts of their infrastructure and specific workloads, Netflix found that Scryer, their predictive analytics engine, gave better results than Amazon's reactive autoscaling approach. In particular, it was better for: Identifying huge spikes in demand in the near future and getting capacity ready a little in advance Dealing with large-scale outages, such as failure of entire availability zones and regions Dealing with variable traffic patterns, providing more flexibility on the rate of scaling out or in based on the typical level and rate of change in demand at various times of day On November 20, 2018, AWS announced that predictive scaling would be available as part of its autoscaling offering.

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  • Brain Imaging Data Structure

    Brain Imaging Data Structure

    The Brain Imaging Data Structure (BIDS) is a standard for organizing, annotating, and describing data collected during neuroimaging experiments. It is based on a formalized file and directory structure and metadata files (based on JSON and TSV) with controlled vocabulary. This standard has been adopted by a multitude of labs around the world as well as databases such as OpenNeuro, SchizConnect, Developing Human Connectome Project, and FCP-INDI, and is seeing uptake in an increasing number of studies. While originally specified for MRI data, BIDS has been extended to several other imaging modalities such as MEG, EEG, and intracranial EEG (see also BIDS Extension Proposals). == History == The project is a community-driven effort. BIDS, originally OBIDS (Open Brain Imaging Data Structure), was initiated during an INCF sponsored data sharing working group meeting (January 2015) at Stanford University. It was subsequently spearheaded and maintained by Chris Gorgolewski. Since October 2019, the project is headed by a Steering Group and maintained by a separate team of maintainers, the Maintainers Group, according to a governance document that was approved of by the BIDS community in a vote. BIDS has advanced under the direction and effort of contributors, the community of researchers that appreciate the value of standardizing neuroimaging data to facilitate sharing and analysis. == BIDS Extension Proposals == BIDS can be extended in a backwards compatible way and is evolving over time. This is accomplished through BIDS Extension Proposals (BEPs), which are community-driven processes following agreed-upon guidelines. A full list of finalized BEPs and BEPs in progress can be found on the BIDS website

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  • Critical security parameter

    Critical security parameter

    In cryptography, a critical security parameter (CSP) is information that is either user or system defined and is used to operate a cryptography module in processing encryption functions including cryptographic keys and authentication data, such as passwords, the disclosure or modification of which can compromise the security of a cryptographic module or the security of the information protected by the module.

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