Social media optimization

Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor

Data annotation

Data annotation is the process of labeling or tagging relevant metadata within a dataset to enable machines to interpret the data accurately. The dataset can take various forms, including images, audio files, video footage, or text. == Applications == Data is a fundamental component in the development of artificial intelligence (AI). Training AI models, particularly in computer vision and natural language processing, requires large volumes of annotated data. Proper annotation ensures that machine learning algorithms can recognize patterns and make accurate predictions. Common types of data annotation include classification, bounding boxes, semantic segmentation, and keypoint annotation. Data annotation is used in AI-driven fields, including healthcare, autonomous vehicles, retail, security, and entertainment. By accurately labeling data, machine learning models can perform complex tasks such as object detection, sentiment analysis, and speech recognition with greater precision. This growing demand has led to the emergence of specialized sectors and platforms dedicated to AI training and human-in-the-loop workflows, which often utilize Reinforcement Learning from Human Feedback (RLHF) to refine model behavior. == In computer vision == === Image classification === Image classification, also known as image categorization, involves assigning predefined labels to images. Machine learning algorithms trained on classified images can later recognize objects and differentiate between categories. For instance, an AI model trained to recognize furniture styles can distinguish between Georgian and Rococo armchairs. === Semantic segmentation === Semantic segmentation assigns each pixel in an image to a specific class, such as trees, vehicles, humans, or buildings. This type of annotation enables machine learning models to differentiate objects by grouping similar pixels, allowing for a detailed understanding of an image. === Bounding boxes === Bounding box annotation involves drawing rectangular boxes around objects in an image. This technique is commonly used in autonomous driving, security surveillance, and retail analytics to detect and classify objects such as pedestrians, vehicles, and products on store shelves. === 3D cuboids === 3D cuboid annotation enhances traditional bounding boxes by adding depth, enabling models to predict an object's spatial orientation, movement, and size. This method is particularly useful for autonomous vehicles and robotics, where understanding object dimensions and depth is critical. === Polygonal annotation === For objects with irregular shapes, such as curved or multi-sided items, polygonal annotation provides more precise labeling than bounding boxes. This technique is often used in applications that require detailed object recognition, such as medical imaging or aerial mapping. === Keypoint annotation === Keypoint annotation marks specific points on an object, such as facial landmarks or body joints, to enable tracking and motion analysis. This method is widely used in facial recognition, emotion detection, sports analytics, and augmented reality applications.

Personal network

A personal network is a set of human contacts known to an individual, with whom that individual would expect to interact at intervals to support a given set of activities. In other words, a personal network is a group of caring, dedicated people who are committed to maintain a relationship with a person in order to support a given set of activities. Having a strong personal network requires being connected to a network of resources for mutual development and growth. Personal networks can be understood by: who knows you what you know about them what they know about you what are you learning together how you work at that Personal networks are intended to be mutually beneficial, extending the concept of teamwork beyond the immediate peer group. The term is usually encountered in the workplace, though it could apply equally to other pursuits outside work. Personal networking is the practice of developing and maintaining a personal network, which is usually undertaken over an extended period. The concept is related to business networking and is often encouraged by large organizations, in the hope of improving productivity, and so a number of tools exist to support the maintenance of networks. Many of these tools are IT-based, and use Web 2.0 technologies. == History of networking and business success == In the second half of the twentieth century, U.S. advocates for workplace equity popularized the term and concept of networking as part of a larger social capital lexicon—which also includes terms such as glass ceiling, role model, mentoring, and gatekeeper—serving to identify and address the problems barring non-dominant groups from professional success. Mainstream business literature subsequently adopted the terms and concepts, promoting them as pathways to success for all career climbers. In 1970 these terms were not in the general American vocabulary; by the mid-1990s they had become part of everyday speech. Before the mid-twentieth century, what we call networking today was framed in the language of family and friendship. These close personal relationships provided a range of opportunities to preferred subsets of people, such as access to job opportunities, information, credit, and partnerships. Family networks and nepotism have proven particularly strong throughout history. However, other common bonds—from ethnicity and religion to school ties and club memberships—can connect subsets of people as well. Of course people whom insiders consider undesirable have been barred from such networks, with important consequences. Those who tap into influential networks can be nurtured toward success. Those who are shut out from networks can lose hope of success. Numerous business heroes of the past—such as Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller—exploited networks to great effect. The business networks that seemed natural and transparent to these white men were a closed book to women and minorities for much of American history. Drawing on work from the social sciences, these outsider groups had to identify and then harness the mechanisms behind networking's power. A prominent early example of this process was the formation of corporate caucuses by black men at Xerox starting in 1969. Groups of black salesmen met regularly to share information about Xerox's culture and strategies for navigating it most effectively. Through confrontation and collaboration with a relatively accommodating upper management, the caucuses helped open opportunities for high-performing black employees. The popular and business press began using the terms "network" and "networking" in the mid-1970s in the context of businesswomen consciously pursuing this strategy. Authors encouraged female workers to recognize and exploit the informal workplace systems that provided advancement. They urged women to identify mentors, use social contacts, and build peer and authority networks. The push for networking drew on ideas and relationships from the era's feminist movement, and dictionaries of the time explicitly linked business networking to women's efforts to succeed in the workplace. Since the closing decades of the twentieth century, networking has become a pervasive term and concept in American society. People now invoke networking in relation to everything from business to child rearing to science. While ambitious careerists seek networks as an indispensable talisman, companies purposefully encourage networking among their employees to boost performance and gain competitive advantage. At the same time, Americans are forgetting the workplace activism that first illuminated the power of networking. Unfortunately, this loss of historical context can fuel a backlash against outsider groups who still seek to synthesize networks so they can access the same opportunities enjoyed by insiders. == Characteristics of networks == Broadly speaking, all networks have the following characteristics: Purpose – A network can be established for learning, mission, business, idea, and family or personal reasons. Structure – A network is a group of interlinked entities that form a cluster. Most social structures tend to be characterized by dense clusters of strong connections. Style – The place, space, pace and style of interaction of the networks give an understanding of the style of the networks. Namkee Park, Seungyoon Lee and Jang Hyun Kim examined the relations between personal network characteristics and Facebook use. According to their study, personal networks are investigated through several structural characteristics, which can be categorized into three major dimensions according to the level of analysis: Dyadic tie attributes which include the characteristics of ego-alter ties such as duration, multiplexity, and proximity. Ego-alter tie attributes represent various dimensions of relationships between the focal person and their close contacts. First, tie duration refers to the length of time since the tie was originally initiated, which indicates the duration of relationships. Second, multiplexity includes a focal individual's degree of involvement in various types of interactions with network members. The third dimension is the physical proximity between ego and alter. Theories of proximity suggest that physical proximity between people affects their interaction and subsequently, their formation of network ties. The characteristics of alter-alter ties including personal network density. When moving to ties at the alter-alter level, ego-network density, which refers to the extent to which one's alters are connected with each other, is an important dimension of personal networks. Dense personal network structure indicates close interpersonal contacts among alters, and consequently, is considered to promote the sharing of resources. On the other hand, loose connections, or structural holes in ego-networks, have been found to facilitate the flow of information and to provide advantages in searching and obtaining resources (e.g., getting a job). The composition of alter attributes centered on the heterogeneity of alters in one's personal network. The heterogeneity of alters in one's personal network is associated with access to diverse resources and information It is expected, thus, that the heterogeneity attributes may enhance the focal actor's social activities. Each of these characteristics represents unique aspects of individuals' network relationships. == Types of personal networks == Personal networks can be used for two main reasons: social and professional. In 2012, LinkedIn along with TNS conducted a survey of 6,000 social network users to understand the difference between personal social networks and personal professional networks. The "Mindset Divide" of users of these networks was compared as follows: Emotions: Personal social networks: Nostalgia, fun, distraction. Personal professional networks: Achievement, success, aspiration. Use: Personal social networks: Users are in a casual mindset often just passing time. They use social networks to socialize, stay in touch, be entertained and kill time. Personal professional networks: In this purposeful mindset, users invest time to improve themselves and their future. These networks are used to maintain professional identity, make useful contacts, search for opportunities and stay in touch. Content: Personal professional networks: These provide information about career, brand updates and current affairs. Professional development: Personal development networks: These provide access to those who can provide information, knowledge, advice, support, expertise, guidance, and concrete resources to learn and work effectively—thus those who support the continuing professional development. == Personal network management == Personal network management (PNM) is a crucial aspect of personal information management and can be understood as the practice of managing the links and connections for social and profession

Malleability (cryptography)

Malleability is a property of some cryptographic algorithms. An encryption algorithm is said to be malleable if it is possible to transform a ciphertext into another ciphertext which decrypts to a related plaintext. That is, given an encryption of a plaintext m {\displaystyle m} , it is possible to generate another ciphertext which decrypts to f ( m ) {\displaystyle f(m)} , for a known function f {\displaystyle f} , without necessarily knowing or learning m {\displaystyle m} . Malleability is often an undesirable property in a general-purpose cryptosystem, since it allows an attacker to modify the contents of a message. For example, suppose that a bank uses a stream cipher to hide its financial information, and a user sends an encrypted message containing, say, "TRANSFER $0000100.00 TO ACCOUNT #199." If an attacker can modify the message on the wire, and can guess the format of the unencrypted message, the attacker could change the amount of the transaction, or the recipient of the funds, e.g. "TRANSFER $0100000.00 TO ACCOUNT #227". Malleability does not refer to the attacker's ability to read the encrypted message. Both before and after tampering, the attacker cannot read the encrypted message. On the other hand, some cryptosystems are malleable by design. In other words, in some circumstances it may be viewed as a feature that anyone can transform an encryption of m {\displaystyle m} into a valid encryption of f ( m ) {\displaystyle f(m)} (for some restricted class of functions f {\displaystyle f} ) without necessarily learning m {\displaystyle m} . Such schemes are known as homomorphic encryption schemes. A cryptosystem may be semantically secure against chosen-plaintext attacks or even non-adaptive chosen-ciphertext attacks (CCA1) while still being malleable. However, security against adaptive chosen-ciphertext attacks (CCA2) is equivalent to non-malleability. == Example malleable cryptosystems == In a stream cipher, the ciphertext is produced by taking the exclusive or of the plaintext and a pseudorandom stream based on a secret key k {\displaystyle k} , as E ( m ) = m ⊕ S ( k ) {\displaystyle E(m)=m\oplus S(k)} . An adversary can construct an encryption of m ⊕ t {\displaystyle m\oplus t} for any t {\displaystyle t} , as E ( m ) ⊕ t = m ⊕ t ⊕ S ( k ) = E ( m ⊕ t ) {\displaystyle E(m)\oplus t=m\oplus t\oplus S(k)=E(m\oplus t)} . In the RSA cryptosystem, a plaintext m {\displaystyle m} is encrypted as E ( m ) = m e mod n {\displaystyle E(m)=m^{e}{\bmod {n}}} , where ( e , n ) {\displaystyle (e,n)} is the public key. Given such a ciphertext, an adversary can construct an encryption of m t {\displaystyle mt} for any t {\displaystyle t} , as E ( m ) ⋅ t e mod n = ( m t ) e mod n = E ( m t ) {\textstyle E(m)\cdot t^{e}{\bmod {n}}=(mt)^{e}{\bmod {n}}=E(mt)} . For this reason, RSA is commonly used together with padding methods such as OAEP or PKCS1. In the ElGamal cryptosystem, a plaintext m {\displaystyle m} is encrypted as E ( m ) = ( g b , m A b ) {\displaystyle E(m)=(g^{b},mA^{b})} , where ( g , A ) {\displaystyle (g,A)} is the public key. Given such a ciphertext ( c 1 , c 2 ) {\displaystyle (c_{1},c_{2})} , an adversary can compute ( c 1 , t ⋅ c 2 ) {\displaystyle (c_{1},t\cdot c_{2})} , which is a valid encryption of t m {\displaystyle tm} , for any t {\displaystyle t} . In contrast, the Cramer-Shoup system (which is based on ElGamal) is not malleable. In the Paillier, ElGamal, and RSA cryptosystems, it is also possible to combine several ciphertexts together in a useful way to produce a related ciphertext. In Paillier, given only the public key and an encryption of m 1 {\displaystyle m_{1}} and m 2 {\displaystyle m_{2}} , one can compute a valid encryption of their sum m 1 + m 2 {\displaystyle m_{1}+m_{2}} . In ElGamal and in RSA, one can combine encryptions of m 1 {\displaystyle m_{1}} and m 2 {\displaystyle m_{2}} to obtain a valid encryption of their product m 1 m 2 {\displaystyle m_{1}m_{2}} . Block ciphers in the cipher block chaining mode of operation, for example, are partly malleable: flipping a bit in a ciphertext block will completely mangle the plaintext it decrypts to, but will result in the same bit being flipped in the plaintext of the next block. This allows an attacker to 'sacrifice' one block of plaintext in order to change some data in the next one, possibly managing to maliciously alter the message. This is essentially the core idea of the padding oracle attack on CBC, which allows the attacker to decrypt almost an entire ciphertext without knowing the key. For this and many other reasons, a message authentication code is required to guard against any method of tampering. == Complete non-malleability == Fischlin, in 2005, defined the notion of complete non-malleability as the ability of the system to remain non-malleable while giving the adversary additional power to choose a new public key which could be a function of the original public key. In other words, the adversary shouldn't be able to come up with a ciphertext whose underlying plaintext is related to the original message through a relation that also takes public keys into account.

Business intelligence

Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, business intelligence is considered most effective when it combines data from the market in which a company operates (external data) with data from internal company sources, such as financial and operational information. When integrated, external and internal data provide a comprehensive view that creates ‘intelligence’ not possible from any single data source alone. Among their many uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts. BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support. == History == The earliest known use of the term business intelligence is in Richard Millar Devens' Cyclopædia of Commercial and Business Anecdotes (1865). Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors: Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many battles fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence. When Hans Peter Luhn, a researcher at IBM, used the term business intelligence in an article published in 1958, he employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal." In 1989, Howard Dresner (later a Gartner analyst) proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. == Definition == According to Solomon Negash and Paul Gray, business intelligence (BI) can be defined as systems that combine: Data gathering Data storage Knowledge management with analysis to evaluate complex corporate and competitive information for presentation to planners and decision makers, with the objective of improving the timeliness and the quality of the input to the decision process." According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." Under this definition, business intelligence encompasses information management (data integration, data quality, data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: Multidimensional aggregation and allocation Denormalization, tagging, and standardization Realtime reporting with analytical alert A method of interfacing with unstructured data sources Group consolidation, budgeting, and rolling forecasts Statistical inference and probabilistic simulation Key performance indicators optimization Version control and process management Open item management Forrester distinguishes this from the business-intelligence market, which is "just the top layers of the BI architectural stack, such as reporting, analytics, and dashboards." === Compared with competitive intelligence === Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence. === Compared with business analytics === Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality. == Unstructured data == Business operations can generate a very large amount of data in the form of emails, memos, notes from call centers, news, user groups, chats, reports, web pages, presentations, image files, video files, and marketing material. According to Merrill Lynch, more than 85% of all business information exists in these forms; a company might only use such a document a single time. Because of the way it is produced and stored, this information is either unstructured or semi-structured. The management of semi-structured data is an unsolved problem in the information technology industry. According to projections from Gartner (2003), white-collar workers spend 30–40% of their time searching, finding, and assessing unstructured data. BI uses both structured and unstructured data. The former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision-making. Because of the difficulty of properly searching, finding, and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task, or project. This can ultimately lead to poorly informed decision-making. Therefore, when designing a business intelligence/DW solution, the specific problems associated with semi-structured and unstructured data must be accommodated, as well as those associated with structured data. === Limitations of semi-structured and unstructured data === There are several challenges to developing BI with semi-structured data. According to Inmon & Nesavich, some of those are: Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. Terminology – Among researchers and analysts, there is a need to develop standardized terminology. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies". === Metadata === To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metadata. Many systems already capture some metadata (e.g. filename, author, size, etc.), but more usef

Microsoft Forms

Microsoft Forms (formerly Office 365 Forms) is an online survey creator, part of Microsoft 365. == Usage == Forms allows users to create surveys and quizzes with automatic marking. The data can be exported to Microsoft Excel, Power BI dashboards and viewed live using the Present feature. == Phishing and fraud == Due to a wave of phishing attacks utilizing Microsoft 365 in early 2021, Microsoft uses algorithms to automatically detect and block phishing attempts with Microsoft Forms. Also, Microsoft advises Forms users not to submit personal information, such as passwords, in a form or survey. It also place a similar advisory underneath the “Submit” button in every form created with Forms, warning users not to give out their password.

Interplanetary Internet

The interplanetary Internet is a conceived computer network in space, consisting of a set of network nodes that can communicate with each other. These nodes are the planet's orbiters and landers, and the Earth ground stations. For example, the orbiters collect the scientific data from the Curiosity rover on Mars through near-Mars communication links, transmit the data to Earth through direct links from the Mars orbiters to the Earth ground stations via the NASA Deep Space Network, and finally the data routed through Earth's internal internet. Interplanetary communication is greatly delayed by interplanetary distances, as data transmission can only go as fast as the speed of light, so a new set of protocols and technologies that are tolerant to large delays and errors are required. The interplanetary Internet has been envisioned as a store and forward network of internets that is often disconnected, has a wireless backbone fraught with error-prone links and delays ranging from tens of minutes to even hours, even when there is a connection. As of 2024 agencies and companies working towards bringing the network to fruition include NASA, ESA, SpaceX and Blue Origin. == Challenges and reasons == In the core implementation of Interplanetary Internet, satellites orbiting a planet communicate to other planet's satellites. Simultaneously, these planets revolve around the Sun with long distances, and thus many challenges face the communications. The reasons and the resultant challenges are: The motion and long distances between planets: The interplanetary communication is greatly delayed due to the interplanetary distances and the motion of the planets. The delay is variable and long, ranging from a couple of minutes (Earth-to-Mars), to a couple of hours (Pluto-to-Earth), depending on their relative positions. The interplanetary communication also suspends due to the solar conjunction, when the sun's radiation hinders the direct communication between the planets. As such, the communication characterizes lossy links and intermittent link connectivity. Low embeddable payload: Satellites can only carry a small payload, which poses challenges to the power, mass, size, and cost for communication hardware design. An asymmetric bandwidth would be the result of this limitation. This asymmetry reaches ratios up to 1000:1 as downlink:uplink bandwidth portion. Absence of fixed infrastructure: The graph of participating nodes in a specific planet-to-planet communication keeps changing over time, due to the constant motion. The routes of the planet-to-planet communication are planned and scheduled rather than being opportunistic. The Interplanetary Internet design must address these challenges to operate successfully and achieve good communication with other planets. It also must use the few available resources efficiently in the system. == Development == Space communication technology has steadily evolved from expensive, one-of-a-kind point-to-point architectures, to the re-use of technology on successive missions, to the development of standard protocols agreed upon by space agencies of many countries. This last phase has gone on since 1982 through the efforts of the Consultative Committee for Space Data Systems (CCSDS), a body composed of the major space agencies of the world. It has 11 member agencies, 32 observer agencies, and over 119 industrial associates. The evolution of space data system standards has gone on in parallel with the evolution of the Internet, with conceptual cross-pollination where fruitful, but largely as a separate evolution. Since the late 1990s, familiar Internet protocols and CCSDS space link protocols have integrated and converged in several ways; for example, the successful FTP file transfer to Earth-orbiting STRV 1B on January 2, 1996, which ran FTP over the CCSDS IPv4-like Space Communications Protocol Specifications (SCPS) protocols. Internet Protocol use without CCSDS has taken place on spacecraft, e.g., demonstrations on the UoSAT-12 satellite, and operationally on the Disaster Monitoring Constellation. Having reached the era where networking and IP on board spacecraft have been shown to be feasible and reliable, a forward-looking study of the bigger picture was the next phase. The Interplanetary Internet study at NASA's Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by internet pioneer Vinton Cerf and the late Adrian Hooke. Cerf was appointed as a distinguished visiting scientist at JPL in 1998, while Hooke was one of the founders and directors of CCSDS. While IP-like SCPS protocols are feasible for short hops, such as ground station to orbiter, rover to lander, lander to orbiter, probe to flyby, and so on, delay-tolerant networking is needed to get information from one region of the Solar System to another. It becomes apparent that the concept of a region is a natural architectural factoring of the Interplanetary Internet. A region is an area where the characteristics of communication are the same. Region characteristics include communications, security, the maintenance of resources, perhaps ownership, and other factors. The Interplanetary Internet is a "network of regional internets". What is needed then, is a standard way to achieve end-to-end communication through multiple regions in a disconnected, variable-delay environment using a generalized suite of protocols. Examples of regions might include the terrestrial Internet as a region, a region on the surface of the Moon or Mars, or a ground-to-orbit region. The recognition of this requirement led to the concept of a "bundle" as a high-level way to address the generalized Store-and-Forward problem. Bundles are an area of new protocol development in the upper layers of the OSI model, above the Transport Layer with the goal of addressing the issue of bundling store-and-forward information so that it can reliably traverse radically dissimilar environments constituting a "network of regional internets". Delay-tolerant networking (DTN) was designed to enable standardized communications over long distances and through time delays. At its core is the Bundle Protocol (BP), which is similar to the Internet Protocol, or IP, that serves as the heart of the Internet here on Earth. The big difference between the regular Internet Protocol (IP) and the Bundle Protocol is that IP assumes a seamless end-to-end data path, while BP is built to account for errors and disconnections — glitches that commonly plague deep-space communications. Bundle Service Layering, implemented as the Bundling protocol suite for delay-tolerant networking, will provide general-purpose delay-tolerant protocol services in support of a range of applications: custody transfer, segmentation and reassembly, end-to-end reliability, end-to-end security, and end-to-end routing among them. The Bundle Protocol was first tested in space on the UK-DMC satellite in 2008. An example of one of these end-to-end applications flown on a space mission is the CCSDS File Delivery Protocol (CFDP), used on the Deep Impact comet mission. CFDP is an international standard for automatic, reliable file transfer in both directions. CFDP should not be confused with Coherent File Distribution Protocol, which has the same acronym and is an IETF-documented experimental protocol for rapidly deploying files to multiple targets in a highly networked environment. In addition to reliably copying a file from one entity (such as a spacecraft or ground station) to another entity, CFDP has the capability to reliably transmit arbitrarily small messages defined by the user, in the metadata accompanying the file, and to reliably transmit commands relating to file system management that are to be executed automatically on the remote end-point entity (such as a spacecraft) upon successful reception of a file. == Protocol == The Consultative Committee for Space Data Systems (CCSDS) packet telemetry standard defines the protocol used for the transmission of spacecraft instrument data over the deep-space channel. Under this standard, an image or other data sent from a spacecraft instrument is transmitted using one or more packets. === CCSDS packet definition === A packet is a block of data with length that can vary between successive packets, ranging from 7 to 65,542 bytes, including the packet header. Packetized data is transmitted via frames, which are fixed-length data blocks. The size of a frame, including frame header and control information, can range up to 2048 bytes. Packet sizes are fixed during the development phase. Because packet lengths are variable but frame lengths are fixed, packet boundaries usually do not coincide with frame boundaries. === Telecom processing notes === Data in a frame is typically protected from channel errors by error-correcting codes. Even when the channel errors exceed the correction capability of the error-correcting code, the presence of errors is nearly always detected by the e