AI Face Combiner

AI Face Combiner — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Marq (company)

    Marq (company)

    Marq (formerly Lucidpress) is a cloud-based software platform for brand management and templated content creation. The platform integrates with digital asset management (DAM) systems—including Aprimo and Bynder and customer relationship management (CRM) tools such as Salesforce and HubSpot. Marq also includes AI-assisted features for brand compliance and content automation. Trade publications have described the product as a brand templating and creative automation platform. == History == In October 2013, Lucid Software, Inc. announced Lucidpress as a public beta version. Following its release, Lucidpress was featured in TechCrunch, VentureBeat and PC World, with TechCrunch noting: "I had a chance to test the app before its launch and it is indeed very easy to use. If you've ever used a desktop publishing app in the past, you'll feel right at home with Marq, as it features the same kind of standard top-bar menu and layout options as most other publishing apps. In terms of features, it can also hold its own against similar desktop-based apps." In May 2021, Lucidpress announced that it had been acquired by Charles Thayne Capital ("CTC"), a growth-oriented and technology-focused private investment firm. In May 2021, following its acquisition by Charles Thayne Capital, Lucidpress became fully independent. Owen Fuller, who had served as General Manager since 2017, was appointed Chief Executive Officer. In 2022, Lucidpress was rebranded as Marq to reflect the company’s shift toward brand templating and creative automation tools, while continuing to support its publishing features. == Features == Marq integrates with customer relationship management (CRM) platforms such as Salesforce and HubSpot, enabling the creation of personalized, on-brand sales and marketing materials. The platform also connects with multiple digital asset management (DAM) systems, including Bynder, Aprimo, MediaValet, PhotoShelter, Acquia, and Canto. == Investment == Lucid Software raised $1 million in Seed in 2011, led by Google Ventures. In May 2014, the company received a $5 million investment. The round was led by Salt Lake-based Kickstart Seed Fund. In September 2016, the company received a $36 million investment from Spectrum Equity.

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  • METR

    METR

    Model Evaluation and Threat Research (METR) (MEE-tər), is a nonprofit research institute, based in Berkeley, California, that evaluates frontier AI models' capabilities to carry out long-horizon, agentic tasks that some researchers argue could pose catastrophic risks to society. METR has worked with leading AI companies to conduct pre-deployment model evaluations and contribute to system cards, including OpenAI's o3, o4-mini, GPT-4o and GPT-4.5, and Anthropic's Claude models. METR's CEO and founder is Beth Barnes, a former alignment researcher at OpenAI who left in 2022 to form ARC Evals, the evaluation division of Paul Christiano's Alignment Research Center. In December 2023, ARC Evals was spun off into an independent 501(c)(3) nonprofit and renamed METR. == Research == A substantial amount of METR's research is focused on evaluating the capabilities of AI systems to conduct research and development of AI systems themselves, including RE-Bench, a benchmark designed to test whether AIs can "solve research engineering tasks and accelerate AI R&D". === Doubling time estimates === In March 2025, METR published a paper noting that the length of software engineering tasks that the leading AI model could complete had a doubling time of around 7 months between 2019 and 2024. In January 2026, METR released a new version of their time horizon estimates model (Time Horizon 1.1). According to the updated model, the rate of progress of AI capabilities has increased since 2023, with a post-2023 doubling time estimated at 130.8 days (4.3 months). Progress is thus estimated to be 20% more rapid. === Time horizon measurements === METR releases a "task-completion time horizon" for analysed AI models. This measures the "task duration (measured by human expert completion time) at which an AI agent is predicted to succeed with a given level of reliability." The metric is reported in two variants: the 50%-time horizon, which gives the task duration at which an AI model is estimated to succeed 50% of the time, and the 80%-time horizon, which gives the task duration at which an AI model is estimated to succeed 80% of the time. METR has published two versions of the underlying model: Time Horizon 1.0 and Time Horizon 1.1, the latter introduced in January 2026. As of 9 May 2026, the best-performing model is Claude Mythos, with a 50%-time horizon of likely at least 16 hours and an 80%-time horizon of 3 hours and 6 minutes. METR notes that "[m]easurements above 16 [hours] are unreliable with [their] current task suite". The following table provides time horizon estimates ordered by each model's release date:

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  • Mittens (chess)

    Mittens (chess)

    Mittens is a chess engine developed by Chess.com. It was released on January 1, 2023, alongside four other engines, all of them given cat-related names. The engine became a viral sensation in the chess community due to exposure through content made by chess streamers and a social media marketing campaign, later contributing to record levels of traffic to the Chess.com website and causing issues with database scalability. Mittens was given a rating of one point by Chess.com, although it was evidently stronger than that. Various chess masters played matches against the engine, with players such as Hikaru Nakamura and Levy Rozman drawing and losing their games respectively. A month after its release, Mittens was removed from the website on February 1, as expected through Chess.com's monthly bot cycles. In December 2023, Mittens was brought back in a group of Chess.com's most popular bots of 2023. In January 2024, Mittens was removed again. == Release == Mittens was released on January 1, 2023, as part of a New Year event on Chess.com. It was one of five engines released, all with names related to cats. The other engines released were named Scaredy Cat, rated 800; Angry Cat, rated 1000; Mr. Grumpers, rated 1200 and Catspurrov (a pun on Garry Kasparov), rated 1400. As part of the announcement, a picture of each engine was accompanied by a short description of its character. The description given for Mittens suggested that the engine was hiding something, reading: Mittens likes chess… But how good is she? Of the five engines released, Mittens was by far the most popular. In December 2023, Chess.com re-released Mittens as part of a "best of 2023" group of chess bots made to showcase their most popular bots of the year. == Design == Mittens was conceptualized by Chess.com employee Will Whalen. Appearing as a kitten, Mittens trash talked its opponents with a selection of voice lines: these lines included quotes from J. Robert Oppenheimer, Vincent van Gogh and Friedrich Nietzsche, as well as the 1967 film Le Samouraï. The engine's "personality" was devised by a writing team headed by Sean Becker, and Marija Casic provided the engine's graphics. Chess.com did not disclose any information about the software running the engine. It may be based on Chess.com's Komodo Dragon 3 engine. Mittens' strategy was to slowly grind down an opponent, a tactic likened to the playing style of Anatoly Karpov. Becker stated that the design team believed it would be "way more demoralizing and funny" for the engine to play this way. According to Hikaru Nakamura, Mittens sometimes missed the best move (or winning positions). == Rating == On Chess.com, Mittens had a rating of one point. However, the engine's playing style and tactics showed that it was stronger than that; Mittens was able to beat or draw against many top human players. In an interview with CNN Business, Whalen stated that the idea behind giving Mittens a rating of one was to surprise its opponents, giving it the upper hand psychologically. Estimates of Mittens' true rating range from an Elo of 3200 to 3500, because of its ability to beat other engines of around that level. An upper bound of the engine's rating was found after Levy Rozman made Mittens play against Stockfish 15, a 3700 rated engine. Mittens lost the two games that the engines played. The range of Mittens' possible ratings was summarized by Dot Esports, who stated: It seems like she’s around the 3200–3500 rating range (in Chess.com terms, where the best human players, like Magnus Carlsen and Hikaru Nakamura, sport a 3000–3100 rating in the faster formats), as evidenced by her victories over the site’s otherwise strongest, 3200-rated bots, and her defeat to Stockfish 15, which is currently rated around 3700. == Games == Against human players, Mittens won over 99 percent of the millions of games it played. Chess players such as Hikaru Nakamura, Benjamin Bok, Levy Rozman and Eric Rosen struggled against Mittens; while Rozman and Rosen both lost against the engine, Nakamura and Bok were both able to make a draw. In particular, Nakamura's game against the engine lasted 166 moves; he was playing as White. Bok, Benjamin Finegold and Rozman later went on to win against Mittens, the latter with engine assistance from Stockfish. Magnus Carlsen publicly refused to play the engine, calling it a "transparent marketing trick" and "a soulless computer". Against other chess engines, Mittens participated in the Chess.com Computer Chess Championship as a side act. In the competition, Mittens played 150 games against an engine named after the film M3GAN and won overall with a score of 81.5 to 68.5. This equated to 54 percent of the games played. During the event, an estimate of Mittens' rating was made at 3515 points. == Impact == Mittens went viral in the chess community due to its concept and design: according to an announcement by Chess.com, a combined total of 120 million games were played against the cat engines over the course of January, with around 40 million played against Mittens. The popularity of the engine was helped by the social media exposure created by Chess.com. This included creating an official Twitter account to promote the engine. Chess streamers like Rozman and Nakamura helped cultivate this by creating content around the engine. A video by Nakamura entitled "Mittens the chess bot will make you quit chess" gained over 3.5 million views on YouTube. On January 11, Chess.com reported issues with database scalability due to record levels of traffic: 40 percent more games had been played on Chess.com in January 2023 than any other month since the website's release. According to The Wall Street Journal, the popularity spike was more than the similar surge following the release of Netflix's The Queen's Gambit. The popularity of Mittens was cited by Chess.com as a reason for this instability. The problems continued throughout January; Chess.com stated that they would have to upgrade their servers and invest more in cloud computing to solve the problems caused by the website's popularity surge. On February 1, 2023, Mittens and the other cat engines were removed from the computer section of Chess.com. They were replaced with five new engines themed around artificial intelligence. A tweet was posted on the Mittens's Twitter account after the engine's removal, reading "This is just the beginning. Goodbye for now."

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  • Conflict resolution strategy

    Conflict resolution strategy

    Conflict resolution strategies are used in production systems in artificial intelligence, such as in rule-based expert systems, to help in choosing which production rule to fire. The need for such a strategy arises when the conditions of two or more rules are satisfied by the currently known facts. == Categories == Conflict resolution strategies fall into several main categories. They each have advantages which form their rationales. Specificity - If all of the conditions of two or more rules are satisfied, choose the rule according to how specific its conditions are. It is possible to favor either the more general or the more specific case. The most specific may be identified roughly as the one having the greatest number of preconditions. This usefully catches exceptions and other special cases before firing the more general (default) rules. Recency - When two or more rules could be chosen, favor the one that matches the most recently added facts, as these are most likely to describe the current situation. Not previously used - If a rule's conditions are satisfied, but previously the same rule has been satisfied by the same facts, ignore the rule. This helps to prevent the system from entering infinite loops. Order - Pick the first applicable rule in order of presentation. This is the strategy that Prolog interpreters use by default, but any strategy may be implemented by building suitable rules in a Prolog system. Arbitrary choice - Pick a rule at random. This has the merit of being simple to compute.

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  • Artificial intelligence and elections

    Artificial intelligence and elections

    As artificial intelligence (AI) has become more mainstream, there is growing concern about how this will influence elections. Potential targets of AI include election processes, election offices, election officials and election vendors. There are also global efforts to improve elections using AI. == Tactics == Generative AI capabilities allow creation of misleading content. Examples of this include text-to-video, deepfake videos, text-to-image, AI-altered images, text-to-speech, voice cloning, and text-to-text. In the context of an election, a deepfake video of a candidate may propagate information that the candidate does not endorse. Chatbots could spread misinformation related to election locations, times or voting methods. In contrast to malicious actors in the past, these techniques require little technical skill and can spread rapidly. LLM-generated messages have the capacity to persuade humans on political issues. Researchers have begun to investigate how people rate messages that LLMs generate for how persuasive they are. When it came to policy issues, the LLM-generated messages received a 2.91 compared to a 2.80 when it came to smartness between the AI and humans. The LLM-generated messages were often more technical and analytical than human-generated messages. Generative AI has been used to micro-target people during tight political elections. The generation of targeted large language models has triggered concern that they will be used to leverage readily scale microtargeting. Rephrasing inputs have been used to generate fraudulent emails and phishing websites. Rephrasing inputs in a microtargeting does not violate the terms of OpenAI usage. There are no safeguards to prevent the use of rephrasing and creation of fraudulent emails. Political campaign managers have access to this allowing for them to create targeted content. == Usage by country == === Argentina === ==== 2023 elections ==== During the 2023 Argentine primary elections, Javier Milei's team distributed AI generated images including a fabricated image of his rival Sergio Massa and drew 3 million views. The team also created an unofficial Instagram account entitled "AI for the Homeland." Sergio Massa's team also distributed AI generated images and videos. === Bangladesh === ==== 2024 elections ==== In the run up to the 2024 Bangladeshi general election, deepfake videos of female opposition politicians appeared. Rumin Farhana was pictured in a bikini while Nipun Ray was shown in a swimming pool. === Canada === ==== 2025 elections ==== In the run up to the 2025 Canadian federal election, the use of AI tools is likely to figure prominently. India, Pakistan and Iran are all expected to make efforts to subvert the national vote using disinformation campaigns to deceive voters and sway diaspora communities. In a report by the Canadian Centre for Cyber Security called "Cyber Threats to Canada's Democratic Process: 2025 Update", it states that malicious actors including China and Russia: "are most likely to use generative AI as a means of creating and spreading disinformation, designed to sow division among Canadians and push narratives conducive to the interests of foreign states". === France === ==== 2024 elections ==== In the 2024 French legislative election, deepfake videos appeared claiming: i) That they showed the family of Marine le Pen. In the videos, young women, supposedly Le Pen's nieces, are seen skiing, dancing and at the beach "while making fun of France’s racial minorities": However, the family members don't exist. On social media there were over 2 million views. ii) In a video seen on social media, a deepfake video of a France24 broadcast appeared to report that the Ukrainian leadership had "tried to lure French president Emmanuel Macron to Ukraine to assassinate him and then blame his death on Russia". === Ghana === ==== 2024 elections ==== During the months before the December 2024 Ghanaian general election, a network of at least 171 fake accounts has been used to spam social media. Posts have been used by a group identified as "@TheTPatriots" to promote the New Patriotic Party, although it is not known whether the two are connected. All the networks' posts were "highly likely" to have been generated by ChatGPT and appear to be the "first secretly partisan network using AI to influence elections in Ghana". The opposition National Democratic Congress was also criticized with its leader John Mahama being called a drunkard. === India === ==== 2024 elections ==== In the 2024 Indian general election, politicians used deepfakes in their campaign materials. These deepfakes included politicians who had died prior to the election. Mathuvel Karunanidhi's party posted with his likeness even though he had died 2018. A video The All-India Anna Dravidian Progressive Federation party posted showed an audio clip of Jayaram Jayalalithaa even though she had died in 2016. The Deepfakes Analysis Unit (DAU) is an open source platform created in March 2024 for the public to share misleading content and assess if it had been AI-generated. AI was also used to translate political speeches in real time. This translating ability was widely used to reach more voters. === Indonesia === ==== 2024 elections ==== In the 2024 Indonesian presidential election, Prabowo Subianto made extensive use of AI-generated art in his campaign, which ranged from images of himself as an adorable child to various child portrayals in his advertisements. The Indonesian Children's Protection Commission condemned these ads, labeling them as a form of misuse. Other candidates, Anies Baswedan and Ganjar Pranowo, also incorporated AI art into their campaigns. Throughout the election period, all presidential candidates faced attacks from deepfakes, both in video and audio formats. === Ireland === ==== 2024 elections ==== In the last weeks of the 2024 Irish general election a spoof election poster appeared in Dublin featuring "an AI-generated candidate with three arms". The candidate is called Aidan Irwin, but no-one stood in the election with that name. A slogan on the poster says "put matters into artificial intelligence’s hands". The convincing election poster shows a man that "has six fingers on one hand, three arms, and a distorted thumb". === New Zealand === ==== 2023 elections ==== In May 2023, ahead of the 2023 New Zealand general election in October 2023, the New Zealand National Party published a "series of AI-generated political advertisements" on its Instagram account. After confirming that the images were faked, a party spokesperson said that it was "an innovative way to drive our social media". === Pakistan === ==== 2024 elections ==== AI has been used by the imprisoned ex-Prime Minister Imran Khan and his media team in the 2024 Pakistani general election: i) An AI generated audio of his voice was added to a video clip and was broadcast at a virtual rally. ii) An op-ed in The Economist written by Khan was later claimed by himself to have been written by AI which was later denied by his team. The article was liked and shared on social media by thousands of users. === South Africa === ==== 2024 elections ==== In the 2024 South African general election, there were several uses of AI content: i) A deepfaked video of Joe Biden emerged on social media showing him saying that "The U.S. would place sanctions on SA and declare it an enemy state if the African National Congress (ANC) won". ii) In a deepfake video, Donald Trump was shown endorsing the uMkhonto weSizwe party. It was posted to social media and was viewed more than 158,000 times. iii) Less than 3 months before the elections, a deepfake video showed U.S. rapper Eminem endorsing the Economic Freedom Fighters party while criticizing the ANC. The deepfake was viewed on social media more than 173,000 times. === South Korea === ==== 2022 elections ==== In the 2022 South Korean presidential election, a committee for one presidential candidate Yoon Suk Yeol released an AI avatar 'Al Yoon Seok-yeol' that would campaign in places the candidate could not go. The other presidential candidate Lee Jae-myung introduced a chatbot that provided information about the candidate's pledges. ==== 2024 elections ==== Deepfakes were used to spread misinformation before the 2024 South Korean legislative election with one source reporting 129 deepfake violations of election laws within a two week period. Seoul hosted the 2024 Summit for Democracy, a virtual gathering of world leaders initiated by US President Joe Biden in 2021. The focus of the summit was on digital threats to democracy including artificial intelligence and deepfakes. === Taiwan === ==== 2024 elections ==== AI-generated content was used during the 2024 Taiwanese presidential election. Among the media were: i) A deepfake video of General Secretary of the Chinese Communist Party Xi Jinping which showed him supporting the presidential elections. Created on social media, the video was "widely circulated

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  • Colossus (supercomputer)

    Colossus (supercomputer)

    Colossus is a supercomputer developed by xAI. Construction began in 2024 in Memphis, Tennessee; the system became operational in July 2024. It is currently the world's largest AI supercomputer. Colossus's primary purpose is to train the company's chatbot, Grok. In addition, Colossus provides computing support to the social-media platform X and to other projects of Elon Musk, such as SpaceX. In 2025, it expanded to neighboring Southaven, Mississippi across the Tennessee–Mississippi border. As of May 6, 2026, Anthropic has agreed to rent all compute capacity at the Colossus 1 data center. == Background == Colossus was launched in September 2024 at a former Electrolux site in South Memphis to train the AI language model Grok. Within 19 days of the project's conception, xAI was ready to begin construction. The site was chosen because the abandoned Electrolux building could be repurposed to expedite construction and its proximity to a nearby wastewater treatment facility provided a water source. As of February 2025, xAI plans to build an $80 million facility to process additional wastewater for use at the supercomputer. === xAI === Musk incorporated xAI in March 2023 with the stated purpose of understanding the "nature of the universe". The team includes former members of OpenAI, DeepMind, Microsoft, and Tesla. Musk was one of the founding members of the company OpenAI, investing up to US$45 million in 2015. He left OpenAI in 2018, reportedly to avoid conflicts of interest with Tesla. It has also been reported that he had made a bid for leadership at OpenAI and left when his proposal was rejected. The exact reasons for his departure from the company are unclear. Both Dell Technologies and Supermicro partnered with xAI to build the supercomputer. It was originally powered by 100,000 Nvidia graphics processing units (GPUs) and was constructed in 122 days. 3 months after the first 100,000 GPUs were deployed, xAI announced that they had increased the system to 200,000 GPUs and that they intended to continue increasing the computer's processing power to 1 million GPUs. As of April 2025, xAI claimed Colossus was the largest AI training platform in the world. == Choice of location == xAI selected Memphis, in southwestern Tennessee, as the site for Colossus in part because an existing industrial facility allowed the project to proceed more quickly than constructing a new data center. Elon Musk was initially told that building a data center would take 18–24 months. The company instead searched for a vacant facility and selected the former Electrolux factory in Memphis. Electrolux opened the facility in 2012 and operated it for about eight years before closing it in 2020 after relocating operations to Springfield, Tennessee. The building covered 785,000 sq ft (72,900 m2) and had been purchased by Phoenix Investors in December 2023 for $35 million . Because the structure was already in place, work on the supercomputer could begin immediately rather than waiting for a new facility to be constructed. According to Forbes, xAI considered seven or eight other sites before selecting Memphis, and Musk finalized the decision to build in Memphis in about a week. The decision was finalized in March 2024, after which construction began. xAI publicly announced in June 2024 that Colossus would be built in Memphis. The building itself was not the only reason xAI selected Memphis. According to the Greater Memphis Chamber, the company chose the city because of its "reliable power grid, ability to create a water recycling facility, proximity to the Mississippi River and ample land". The city was also able to provide the large amounts of electricity and water needed to operate the supercomputer. At full capacity, the system was expected to require 150 megawatts of electricity and millions of gallons of water per day. The project also relied on partnerships with local and regional organizations including Memphis Light, Gas and Water (MLGW), Tennessee Valley Authority (TVA), the City of Memphis, and Shelby County. The city also provided financial incentives for the project. == Environmental impact == AI data centers consume large amounts of energy. At the site of Colossus in South Memphis, the grid connection was only 8 MW, so xAI applied to temporarily set up more than a dozen gas turbines (Voltagrid’s 2.5 MW units and Solar Turbines’ 16 MW SMT-130s) which would steadily burn methane gas from a 16-inch natural gas main. Aerial imagery in April 2025 showed 35 gas turbines had been set up at a combined 422 MW. These turbines have been estimated to generate about "72 megawatts, which is approximately 3% of the (TVA) power grid". The higher number of gas turbines and the subsequent emissions requires xAI to have a major source permit. In Memphis, xAI was able to avoid some environmental rules in the construction of Colossus, such as operating without permits for the on-site methane gas turbines because they are "portable". The Shelby County Health Department told NPR that "it only regulates gas-burning generators if they're in the same location for more than 364 days". However, in a January 2026 ruling, the EPA revised its New Source Performance Standard and announced that large methane gas turbines require permits even for temporary operations. In November 2024, the grid connection was upgraded to 150 MW, and some turbines were removed. Along with high electricity needs, the expected water demand is over five million gallons of water per day. While xAI has stated they plan to work with MLGW on a wastewater treatment facility and the installation of 50 megawatts of large battery storage facilities, there are currently no concrete plans in place aside from a one-page factsheet shared by MLGW. == Community response == The plan to build Colossus in Memphis was unknown to residents, City Council members, and environmental agencies. Many did not find out about the project until the day before, or the day of, as they watched the announcement on the local news. Keshaun Pearson, president of Memphis Community Against Pollution, stated that there is a historical lack of transparency and communication surrounding environmental issues in Memphis. Some community members in Memphis have expressed concern about the potential for additional air and water pollution caused by the supercomputer. In a letter to the Shelby County Health Department, the Southern Environmental Law Center stated the emissions from the turbines make the facility "...likely the largest industrial emitter of NOx in Memphis..." This is due to data supplied by the manufacturer showing that "...xAI emits between 1,200 and 2,000 tons of smog-forming nitrogen oxides (NOx)..." At a public Shelby County Commissioner's hearing on April 9, 2025, residents living near the site of Colossus voiced complaints about air quality, noting that they have chronic respiratory issues related to living in a polluted section of Memphis. One woman said she smells "everything but the right thing and the right thing is the clean air." Other residents voiced frustration that Brent Mayo, the senior xAI official responsible for building out xAI's infrastructure, did not attend the meeting to discuss community concerns. Keshaun Pearson also stated that "We're getting more and more days a year where it is unhealthy for us to go outside." People living near the site of Colossus have said they were not offered the opportunity for a public review of the plans, nor were they provided with information on how their community could potentially benefit. The community is also concerned about the strain on the power grid. Memphis's peak demand is around 3 GW. In November 2024, TVA approved xAI's request for access to more than 100 megawatts of power to Colossus which is supplied by MLGW. In December 2022, MLGW imposed (then rescinded) rolling blackouts during several days of extreme cold, straining the power grid. In a letter to the TVA, the SELC "urged the agency to 'prioritize Memphis families' access to reliable power over the 'secondary purpose' of serving xAI". == Current progress == In early December 2024, Ted Townsend detailed how the power of Colossus doubled in its processing capability. When it first went online in September 2024, it was using "100,000 Nvidia H100 processing chips". This initial launch demonstrated Colossus to be the largest supercomputer globally. The maximum power consumption increased from 150 to 250 MW. As of June 2025, the supercomputer consists of 150,000 H100 GPUs, 50,000 H200 GPUs, and 30,000 GB200 GPUs. Another 110,000 GB200 GPUs are to be brought online at a second data center, also in the Memphis area. The expansion of this supercomputer has already been discussed and will be the second phase of the project. xAI also plans to increase Colossus to 1 million GPUs. Because the supercomputer currently utilizes gas turbines for power, alongside 168 Tesla Megapack battery storage units. xAI is also looking to add more

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  • Writesonic

    Writesonic

    Writesonic is an AI visibility and generative engine optimization (GEO) platform used by enterprises, digital agencies, direct-to-consumer (D2C) companies, and fast-growing brands to understand and improve how they are represented in AI-generated search and answer systems. The platform analyzes how brands appear in AI answers, compares their visibility and citations against competitors, and provides tools to create and optimize on-site content and secure mentions across third-party sources, discussion forums, and user-generated platforms that influence AI outputs. == History == Writesonic was founded by Samanyou Garg in October 2020 in San Francisco, California. The company initially operated as Magicflow before adopting its current name. In its seed round, the company raised $2.5 million from investors including Y-Combinator, HOF Capital, and Soma Capital. The company began with AI-powered content generation tools. In 2023, it expanded into AI-enhanced search engine optimization. In 2024, the company launched an AI agent specifically designed for SEO tasks, with integrations to platforms including Ahrefs, Google Keyword Planner, Keywords Everywhere, and Google Search Console. This was among the first specialized AI agents developed for SEO automation. Around the same time, Writesonic expanded its product line into Generative engine optimization (GEO), developing tools to analyze and improve how brands are represented in AI-generated search and answer environments. However, it is currently being challenged in the market with competitors such as Profound (known for their dashboards) and Meridian (known for their execution). == Technology and features == In 2024, the company introduced an artificial intelligence agent designed to automate search engine optimization (SEO) tasks. The agent integrates with platforms such as Ahrefs, Google Keyword Planner, Keywords Everywhere, and Google Search Console to conduct technical audits, perform keyword research, carry out competitive analysis, and assist in strategy development. It is capable of identifying content gaps, suggesting optimization measures, and generating SEO strategies using real-time data from the integrated platforms. The platform also includes features for content strategy, optimization, and management. It makes use of large language models such as GPT-5, Claude Opus 4.1, and Claude Sonnet 4.5, in combination with proprietary workflows for fact-checking, internal linking, and content structure optimization.

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  • John Schulman

    John Schulman

    John Schulman (born 1987 or 1988) is an American artificial intelligence researcher and co-founder of OpenAI. In August 2024, he announced he would be joining Anthropic. In February 2025, he announced he was leaving to join Thinking Machines Lab, where he is chief scientist. == Early life and education == Schulman had an interest in science and math from a young age. He enjoyed science fiction, especially the work of Isaac Asimov. When he was in seventh grade, he became deeply interested in the television program BattleBots, which featured combat between remote-controlled robots. In what he said was his first self-directed study, he read extensively in subject areas that would help him design a superior robot, but the robot he and his friends worked on was never built. He attended Great Neck South High School. He was a member of the US Physics olympiad Team in 2005. In 2010, he graduated from Caltech with a degree in physics. He has a PhD in electrical engineering and computer sciences from the University of California, Berkeley, where he was advised by Pieter Abbeel. == Career == In December 2015, shortly before finishing his PhD, Schulman co-founded OpenAI with Sam Altman, Elon Musk, Ilya Sutskever, Greg Brockman, Trevor Blackwell, Vicki Cheung, Andrej Karpathy, Durk Kingma, Pamela Vagata, and Wojciech Zaremba, with Sam Altman and Elon Musk as the co-chairs. There, he led the reinforcement learning team that created ChatGPT. He has been referred to as the "architect" of ChatGPT. In August 2024, Schulman announced he would be joining Anthropic. He stated his move was to allow him to deepen his focus on AI alignment and return to more hands-on technical work. In February 2025, he announced he was leaving to join Thinking Machines Lab, where he is chief scientist. == Awards and honors == In 2025, Schulman received the Mark Bingham Award for Excellence in Achievement by Young Alumni from his alma mater, UC Berkeley.

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  • Contrastive Language-Image Pre-training

    Contrastive Language-Image Pre-training

    Contrastive Language-Image Pre-training (CLIP) is a technique for training a pair of neural network models, one for image understanding and one for text understanding, using a contrastive objective. This method has enabled broad applications across multiple domains, including cross-modal retrieval, text-to-image generation, and aesthetic ranking. == Algorithm == The CLIP method trains a pair of models contrastively. One model takes in a piece of text as input and outputs a single vector representing its semantic content. The other model takes in an image and similarly outputs a single vector representing its visual content. The models are trained so that the vectors corresponding to semantically similar text-image pairs are close together in the shared vector space, while those corresponding to dissimilar pairs are far apart. To train a pair of CLIP models, one would start by preparing a large dataset of image-caption pairs. During training, the models are presented with batches of N {\displaystyle N} image-caption pairs. Let the outputs from the text and image models be respectively v 1 , . . . , v N , w 1 , . . . , w N {\displaystyle v_{1},...,v_{N},w_{1},...,w_{N}} . Two vectors are considered "similar" if their dot product is large. The loss incurred on this batch is the multi-class N-pair loss, which is a symmetric cross-entropy loss over similarity scores: − 1 N ∑ i ln ⁡ e v i ⋅ w i / T ∑ j e v i ⋅ w j / T − 1 N ∑ j ln ⁡ e v j ⋅ w j / T ∑ i e v i ⋅ w j / T {\displaystyle -{\frac {1}{N}}\sum _{i}\ln {\frac {e^{v_{i}\cdot w_{i}/T}}{\sum _{j}e^{v_{i}\cdot w_{j}/T}}}-{\frac {1}{N}}\sum _{j}\ln {\frac {e^{v_{j}\cdot w_{j}/T}}{\sum _{i}e^{v_{i}\cdot w_{j}/T}}}} In essence, this loss function encourages the dot product between matching image and text vectors ( v i ⋅ w i {\displaystyle v_{i}\cdot w_{i}} ) to be high, while discouraging high dot products between non-matching pairs. The parameter T > 0 {\displaystyle T>0} is the temperature, which is parameterized in the original CLIP model as T = e − τ {\displaystyle T=e^{-\tau }} where τ ∈ R {\displaystyle \tau \in \mathbb {R} } is a learned parameter. Other loss functions are possible. For example, Sigmoid CLIP (SigLIP) proposes the following loss function: L = 1 N ∑ i , j ∈ 1 : N f ( ( 2 δ i , j − 1 ) ( e τ w i ⋅ v j + b ) ) {\displaystyle L={\frac {1}{N}}\sum _{i,j\in 1:N}f((2\delta _{i,j}-1)(e^{\tau }w_{i}\cdot v_{j}+b))} where f ( x ) = ln ⁡ ( 1 + e − x ) {\displaystyle f(x)=\ln(1+e^{-x})} is the negative log sigmoid loss, and the Dirac delta symbol δ i , j {\displaystyle \delta _{i,j}} is 1 if i = j {\displaystyle i=j} else 0. == CLIP models == While the original model was developed by OpenAI, subsequent models have been trained by other organizations as well. === Image model === The image encoding models used in CLIP are typically vision transformers (ViT). The naming convention for these models often reflects the specific ViT architecture used. For instance, "ViT-L/14" means a "vision transformer large" (compared to other models in the same series) with a patch size of 14, meaning that the image is divided into 14-by-14 pixel patches before being processed by the transformer. The size indicator ranges from B, L, H, G (base, large, huge, giant), in that order. Other than ViT, the image model is typically a convolutional neural network, such as ResNet (in the original series by OpenAI), or ConvNeXt (in the OpenCLIP model series by LAION). Since the output vectors of the image model and the text model must have exactly the same length, both the image model and the text model have fixed-length vector outputs, which in the original report is called "embedding dimension". For example, in the original OpenAI model, the ResNet models have embedding dimensions ranging from 512 to 1024, and for the ViTs, from 512 to 768. Its implementation of ViT was the same as the original one, with one modification: after position embeddings are added to the initial patch embeddings, there is a LayerNorm. Its implementation of ResNet was the same as the original one, with 3 modifications: In the start of the CNN (the "stem"), they used three stacked 3x3 convolutions instead of a single 7x7 convolution, as suggested by. There is an average pooling of stride 2 at the start of each downsampling convolutional layer (they called it rect-2 blur pooling according to the terminology of ). This has the effect of blurring images before downsampling, for antialiasing. The final convolutional layer is followed by a multiheaded attention pooling. ALIGN a model with similar capabilities, trained by researchers from Google used EfficientNet, a kind of convolutional neural network. === Text model === The text encoding models used in CLIP are typically Transformers. In the original OpenAI report, they reported using a Transformer (63M-parameter, 12-layer, 512-wide, 8 attention heads) with lower-cased byte pair encoding (BPE) with 49152 vocabulary size. Context length was capped at 76 for efficiency. Like GPT, it was decoder-only, with only causally-masked self-attention. Its architecture is the same as GPT-2. Like BERT, the text sequence is bracketed by two special tokens [SOS] and [EOS] ("start of sequence" and "end of sequence"). Take the activations of the highest layer of the transformer on the [EOS], apply LayerNorm, then a final linear map. This is the text encoding of the input sequence. The final linear map has output dimension equal to the embedding dimension of whatever image encoder it is paired with. These models all had context length 77 and vocabulary size 49408. ALIGN used BERT of various sizes. == Dataset == === WebImageText === The CLIP models released by OpenAI were trained on a dataset called "WebImageText" (WIT) containing 400 million pairs of images and their corresponding captions scraped from the internet. The total number of words in this dataset is similar in scale to the WebText dataset used for training GPT-2, which contains about 40 gigabytes of text data. The dataset contains 500,000 text-queries, with up to 20,000 (image, text) pairs per query. The text-queries were generated by starting with all words occurring at least 100 times in English Wikipedia, then extended by bigrams with high mutual information, names of all Wikipedia articles above a certain search volume, and WordNet synsets. The dataset is private and has not been released to the public, and there is no further information on it. ==== Data preprocessing ==== For the CLIP image models, the input images are preprocessed by first dividing each of the R, G, B values of an image by the maximum possible value, so that these values fall between 0 and 1, then subtracting by [0.48145466, 0.4578275, 0.40821073], and dividing by [0.26862954, 0.26130258, 0.27577711]. The rationale was that these are the mean and standard deviations of the images in the WebImageText dataset, so this preprocessing step roughly whitens the image tensor. These numbers slightly differ from the standard preprocessing for ImageNet, which uses [0.485, 0.456, 0.406] and [0.229, 0.224, 0.225]. If the input image does not have the same resolution as the native resolution (224×224 for all except ViT-L/14@336px, which has 336×336 resolution), then the input image is first scaled by bicubic interpolation, so that its shorter side is the same as the native resolution, then the central square of the image is cropped out. === Others === ALIGN used over one billion image-text pairs, obtained by extracting images and their alt-tags from online crawling. The method was described as similar to how the Conceptual Captions dataset was constructed, but instead of complex filtering, they only applied a frequency-based filtering. Later models trained by other organizations had published datasets. For example, LAION trained OpenCLIP with published datasets LAION-400M, LAION-2B, and DataComp-1B. == Training == In the original OpenAI CLIP report, they reported training 5 ResNet and 3 ViT (ViT-B/32, ViT-B/16, ViT-L/14). Each was trained for 32 epochs. The largest ResNet model took 18 days to train on 592 V100 GPUs. The largest ViT model took 12 days on 256 V100 GPUs. All ViT models were trained on 224×224 image resolution. The ViT-L/14 was then boosted to 336×336 resolution by FixRes, resulting in a model. They found this was the best-performing model. In the OpenCLIP series, the ViT-L/14 model was trained on 384 A100 GPUs on the LAION-2B dataset, for 160 epochs for a total of 32B samples seen. == Applications == === Cross-modal retrieval === CLIP's cross-modal retrieval enables the alignment of visual and textual data in a shared latent space, allowing users to retrieve images based on text descriptions and vice versa, without the need for explicit image annotations. In text-to-image retrieval, users input descriptive text, and CLIP retrieves images with matching embeddings. In image-to-text retrieval, images are used to find related text content. CLIP’s ability to connect vis

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  • Kindwise

    Kindwise

    FlowerChecker, also known as Kindwise, is a company that uses machine learning to identify natural objects from images. This includes plants and their diseases, but also insects and mushrooms. It is based in Brno, Czech Republic. It was founded in 2014 by Ondřej Veselý, Jiří Řihák, and Ondřej Vild, at the time Ph.D. students. == Features & Tools == FlowerChecker offers multiple products. Plant.id is a machine learning-based plant identification API launched in 2018, with the plant disease identification API, plant.health, released in April 2022. The plant.id API is suitable for integration into other software, such as mobile apps or urban trees from remote-sensing imagery. Other products include insect.id, mushroom.id and crop.health are machine learning-based identification APIs for the identification of insects, fungi and economically important plants, respectively, and include also online public demos. The FlowerChecker app was discontinued in October 2024 after 10 years of successful operation. == Recognition == In 2019, FlowerChecker won the Idea of the Year award in the AI Awards organized by the Confederation of Industry of the Czech Republic. In 2020, an academic study comparing ten free automated image recognition apps showed that plant.id's performance excelled in most of the parameters studied. In an independent study comparing different image-based species recognition models and their suitability for recognizing invasive alien species, the plant.id achieved the highest accuracy compared to other tools. In a subsequent study, plant.id was utilized to evaluate urban forest biodiversity using remote-sensing imagery, achieving the highest accuracy in tree species identification among compared methods. The technology has also been referenced as an example of practical integration of AI-based plant identification into cross-platform precision agriculture systems. == Research activities == Flowerchecker cooperates with the Nature Conservation Agency of the Czech Republic on a biodiversity mapping project. FlowerChecker plans to adapt its services to participate in the control of invasive species. In 2022, the company entered a consortium to develop a weeder capable of in-row weed detection and removal. In 2025, it received funding for the development of a technology for the removal of invasive species.

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  • ELVIS Act

    ELVIS Act

    The ELVIS Act or Ensuring Likeness Voice and Image Security Act, signed into law by Tennessee Governor Bill Lee on March 21, 2024, marked a significant milestone in the area of regulation of artificial intelligence and public sector policies for artists in the era of artificial intelligence (AI) and AI alignment. It was noted as the first enacted legislation in the United States specifically designed to protect musicians from the unauthorized use of their voices through artificial intelligence technologies and against audio deepfakes and voice cloning. This legislation distinguishes itself by adding penalties for copying a performer's voice. == Origin and advocacy == The inception of the ELVIS Act has been attributed to Gebre Waddell, founder of Sound Credit, who initially conceptualized a framework in 2023 that later evolved into the legislation. Representative Justin J. Pearson acknowledged Waddell's pivotal role during the March 4 House Floor Session on the bill. Leading Tennessee musicians supported the ELVIS Act. Tennessee Governor Bill Lee endorsed it as a Governor's Bill, and it was introduced in the Tennessee Legislature as House Bill 2091 by William Lamberth (R-44) and Senate Bill 2096 by Jack Johnson (R-27). The ELVIS Act is an amendment to a 1984 law that was the result of the Elvis Presley estate litigation for controlling how his likeness could be used after death. == Lobbying from the recording industry == The legislative journey of the ELVIS Act included a broad coalition of music industry stakeholders, including: These organizations, led by the Recording Academy and the RIAA, played roles in drafting the legislation, advocating for passage, and rallying support among the industry and legislators. The act gained momentum through discussions that bridged industry concerns with legislative action. This collaborative process led to a proposal that specifically targets the use of AI to create unauthorized reproductions of artists' voices and images. == Opposition == The ELVIS Act saw industry opposition from the Motion Picture Association, including testimony in the House Banking & Consumer Affairs Subcommittee, including remarks that the law risks "interference with our members’ ability to portray real people and events." TechNet, representing companies such as OpenAI, Google and Amazon, expressed their opposition in the hearing to the bill as drafted, asserting that the language was too broadly written and could have unintended consequences. Other concerns included its potential application to cover bands, but lawmakers assured people that this was not the intention. The bill passed the Tennessee House and Senate with a unanimous, bi-partisan vote including 93 ayes and 0 Noes in the House, and 30 ayes and 0 noes in the Senate. == Passage == By explicitly addressing AI impersonation, the ELVIS Act originated a legal approach to safeguarding personal rights, in the context of digital and technological advancements. It extends protections to an artist's voice and likeness, areas vulnerable to exploitation with the proliferation of AI technologies that occurred in 2023. The legislation received widespread support from the music industry, signaling a significant step forward in the ongoing effort to balance innovation with the protection of individual rights and creative integrity. It was reported as underscoring Tennessee's commitment to its musical heritage and showed the state as a leader in adapting copyright and privacy protections to the modern technological landscape. Artists including Chris Janson and Luke Bryan appeared at the signing ceremony hosted at Robert's Western World to support the new law and commemorate its passing. == Legal precedent == The ELVIS Act was reported as representing a development in the discourse surrounding AI, intellectual property, and personal rights. It was hoped by proponents to set a precedent for future legislative efforts both within and beyond Tennessee, offering a model for how states and potentially the federal government could address similar challenges. As AI technology continues to evolve, the act represents a foundational framework for protecting the authenticity and rights of artists, ensuring contributions remain protected. The act prohibits usage of AI to clone the voice of an artist without consent and can be criminally enforced as a Class A misdemeanor. This legislation's success was hoped by its supporters to inspire similar actions in other states, contributing to a unified approach to copyright and privacy in the digital age. Such a national response would reinforce the importance of safeguarding artists' rights against unauthorized use of their voices and likenesses.

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  • Greg Brockman

    Greg Brockman

    Gregory Brockman (born November 29, 1987) is an American entrepreneur and software engineer. He is co-founder and president of OpenAI. He began his career at Stripe in 2010, upon leaving MIT, and became CTO in 2013. He left Stripe in 2015 to co-found OpenAI, where he also served as CTO. == Early life == Brockman was born in Thompson, North Dakota, and attended Red River High School, where he excelled in mathematics, chemistry, and computer science. He won a silver medal in the 2006 International Chemistry Olympiad and became the first finalist from North Dakota to participate in the Intel science talent search since 1973. In 2003, 2005, and 2007, he attended Canada/USA Mathcamp, a summer program for mathematically talented high-school students. In 2008, Brockman enrolled at Harvard University but left a year later, briefly enrolling at the Massachusetts Institute of Technology. == Career == In 2010, he dropped out of MIT to join Stripe, a company founded by Patrick Collison, his MIT classmate, and John Collison. In 2013, he became Stripe's first CTO, while the company grew from 5 to 205 employees. Brockman left Stripe in May 2015. === OpenAI === Brockman met with Sam Altman and Elon Musk, and led the recruiting of the OpenAI founding team. Many of its members, including Ilya Sutskever, were top AI research talent that left high paying jobs for the opportunity at OpenAI. He co-founded OpenAI in December 2015 alongside Altman, Sutskever and others. The company initially operated from Brockman's living room. He led various projects at OpenAI, including OpenAI Gym and OpenAI Five, a Dota 2 bot. On February 14, 2019, OpenAI announced that they had developed a new large language model called GPT-2, but kept it private due to their concern for its potential misuse. They released the model to a limited group of beta testers in May 2019. On March 14, 2023, in a live video demo, Brockman unveiled GPT-4, the fourth iteration in the GPT series. On November 17, 2023, alongside the firing of Sam Altman, Brockman was told he had been removed from the board. Sutskever supplied the board with a document of alleged bullying by Brockman. Mira Murati said Brockman's relationship with Altman made it impossible for her to do her job, and Altman had already "fielded many requests from OpenAI employees to rein in Brockman". Brockman was to report to Murati, but on November 17, he announced that he had quit the company. On November 20, 2023, Microsoft CEO Satya Nadella announced that Brockman and Altman would join Microsoft to lead a new advanced AI research team. The following day, after a deal was reached to reinstate Altman as CEO, Brockman returned to OpenAI. Brockman took a sabbatical from August to November 2024. === Elon Musk lawsuit === Jury selection for OpenAI cofounder Elon Musk's lawsuit against OpenAI and its current executives, including Brockman, began on April 27, 2026. On April 28, 2026, trial testimony was by now underway, with Elon Musk beginning his testimony against Altman and OpenAI. On April 30, 2026 Musk would enter his third day of testimony. == Personal life == In November 2019 after a year of dating, Brockman married Anna at OpenAI's offices on a workday. Ilya Sutskever officiated. == Political activities == Brockman and his wife were the biggest donors to Donald Trump's Super PAC, MAGA Inc., in 2025 with each of them donating US$12.5 million. Brockman and his wife also donated $50 million to Leading the Future, a super PAC dedicated to AI deregulation that he helped found with Andreessen Horowitz co-founders Marc Andreessen and Ben Horowitz. OpenAI publicly expressed openness to increased regulatory oversight and has a policy against donating to such Super PACs.

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  • Language engineering

    Language engineering

    Language engineering involves the creation of natural language processing systems, whose cost and outputs are measurable and predictable. It is a distinct field contrasted to natural language processing and computational linguistics. A recent trend of language engineering is the use of Semantic Web technologies for the creation, archiving, processing, and retrieval of machine processable language data. Meta-Language Engineering is a proposed extension of Language Engineering first recorded in 2025, associated with the work of Delyone de Paula Canedo Filho. The term is used to designate an approach that, in addition to natural language processing, encompasses the symbolic, cognitive, and epistemological structuring of language systems.

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  • Decision Model and Notation

    Decision Model and Notation

    In business analysis, the Decision Model and Notation (DMN) is a standard published by the Object Management Group. It is a standard approach for describing and modeling repeatable decisions within organizations to ensure that decision models are interchangeable across organizations. The DMN standard provides the industry with a modeling notation for decisions that will support decision management and business rules. The notation is designed to be readable by business and IT users alike. This enables various groups to effectively collaborate in defining a decision model: the business people who manage and monitor the decisions, the business analysts or functional analysts who document the initial decision requirements and specify the detailed decision models and decision logic, the technical developers responsible for the automation of systems that make the decisions. The primary goal of DMN is to offer a common notation that all business users can easily understand. This includes business analysts who develop decision requirements and models, technical developers who automate decisions, and businesspeople who manage and monitor those decisions. DMN serves as a standardized link between business decision design and implementation.[4] The DMN standard can be effectively used standalone but it is also complementary to the BPMN and CMMN standards. BPMN defines a special kind of activity, the Business Rule Task, which "provides a mechanism for the process to provide input to a business rule engine and to get the output of calculations that the business rule engine might provide" that can be used to show where in a BPMN process a decision defined using DMN should be used. DMN has been made a standard for Business Analysis according to BABOK v3. == Elements of the standard == The standard includes three main elements Decision Requirements Diagrams that show how the elements of decision-making are linked into a dependency network. Decision tables to represent how each decision in such a network can be made. Business context for decisions such as the roles of organizations or the impact on performance metrics. A Friendly Enough Expression Language (FEEL) that can be used to evaluate expressions in a decision table and other logic formats. == Use cases == The standard identifies three main use cases for DMN Defining manual decision making Specifying the requirements for automated decision-making Representing a complete, executable model of decision-making == Benefits == Using the DMN standard will improve business analysis and business process management, since other popular requirement management techniques such as BPMN and UML do not handle decision making growth of projects using business rule management systems or BRMS, which allow faster changes it facilitates better communications between business, IT and analytic roles in a company it provides an effective requirements modeling approach for predictive analytics projects and fulfills the need for "business understanding" in methodologies for advanced analytics such as CRISP-DM it provides a standard notation for decision tables, the most common style of business rules in a business rule management system (BRMS) == Relationship to BPMN == DMN has been designed to work with BPMN. Business process models can be simplified by moving process logic into decision services. DMN is a separate domain within the OMG that provides an explicit way to connect to processes in BPMN. Decisions in DMN can be explicitly linked to processes and tasks that use the decisions. This integration of DMN and BPMN has been studied extensively. DMN expects that the logic of a decision will be deployed as a stateless, side-effect free Decision Service. Such a service can be invoked from a business process and the data in the process can be mapped to the inputs and outputs of the decision service. == DMN BPMN example == As mentioned, BPMN is a related OMG Standard for process modeling. DMN complements BPMN, providing a separation of concerns between the decision and the process. The example here describes a BPMN process and DMN DRD (Decision Requirements Diagram) for onboarding a bank customer. Several decisions are modeled and these decisions will direct the processes response. === New bank account process === In the BPMN process model shown in the figure, a customer makes a request to open a new bank account. The account application provides the account representative with all the information needed to create an account and provide the requested services. This includes the name, address and various forms of identification. In the next steps of the work flow, the know your customer (KYC) services are called. In the KYC services, the name and address are validated; followed by a check against the international criminal database (Interpol) and the database of persons that are 'politically exposed persons (PEP)'. The PEP is a person who is either entrusted with a prominent political position or a close relative thereof. Deposits from persons on the PEP list are potentially corrupt. This is shown as two services on the process model. Anti-money-laundering (AML) regulations require these checks before the customer account is certified. The results of these services plus the forms of identification are sent to the Certify New Account decision. This is shown as a 'rule' activity, verify account, on the process diagram. If the new customer passes certification, then the account is classified into onboarding for business retail, retail, wealth management and high-value business. Otherwise the customer application is declined. The Classify New Customer Decision classifies the customer. If the verify-account process returns a result of 'Manual' then the PEP or the Interpol check returned a close match. The account representative must visually inspect the name and the application to determine if the match is valid and accept or decline the application. === Certify new account decision === An account is certified for opening if the individual's' address is verified, and if valid identification is provided, and if the applicant is not on a list of criminals or politically exposed persons. These are shown as sub-decisions below the 'certify new account' decision. The account verification services provides a 100% match of the applicants address. For identification to be valid, the customer must provide a driver's license, passport or government issued ID. The checks against PEP and Interpol are 'fuzzy' matches and return matching score values. Scores above 85 are considered a 'match' and scores between 65 and 85 would require a 'manual' screening process. People who match either of these lists are rejected by the account application process. If there is a partial match with a score between 65 and 85, against the Interpol or PEP list then the certification is set to manual and an account representative performs a manual verification of the applicant's data. These rules are reflected in the figure below, which presents the decision table for whether to pass the provided name for the lists checks. === Client category === The client's on-boarding process is driven by what category they fall in. The category is decided by the: Type of client, business or private The size of the funds on deposit And the estimated net worth This decision is shown below: There are 6 business rules that determine the client's category and these are shown in the decision table here: === Summary example === In this example, the outcome of the 'Verify Account' decision directed the responses of the new account process. The same is true for the 'Classify Customer' decision. By adding or changing the business rules in the tables, one can easily change the criteria for these decisions and control the process differently. Modeling is a critical aspect of improving an existing process or business challenge. Modeling is generally done by a team of business analysts, IT personnel, and modeling experts. The expressive modeling capabilities of BPMN allows business analyst to understand the functions of the activities of the process. Now with the addition of DMN, business analysts can construct an understandable model of complex decisions. Combining BPMN and DMN yields a very powerful combination of models that work synergistically to simplify processes. == Relationship to decision mining and process mining == Automated discovery techniques that infer decision models from process execution data have been proposed as well. Here, a DMN decision model is derived from a data-enriched event log, along with the process that uses the decisions. In doing so, decision mining complements process mining with traditional data mining approaches. == cDMN extension == Constraint Decision Model and Notation (cDMN) is a formal notation for expressing knowledge in a tabular, intuitive format. It extends DMN with constraint reasoning and related concepts while aiming to retain the us

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  • General Data Protection Regulation

    General Data Protection Regulation

    The General Data Protection Regulation (Regulation (EU) 2016/679), abbreviated GDPR, is a European Union regulation on information privacy in the European Union (EU) and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also governs the transfer of personal data outside the EU and EEA. The GDPR's goals are to enhance individuals' control and rights over their personal information and to simplify the regulations for international business. It supersedes the Data Protection Directive 95/46/EC and, among other things, simplifies the terminology. The European Parliament and Council of the European Union adopted the GDPR on 14 April 2016, to become effective on 25 May 2018. As an EU regulation (instead of a directive), the GDPR has direct legal effect and does not require transposition into national law. However, it also provides flexibility for individual member states to modify (derogate from) some of its provisions. As an example of the Brussels effect, the regulation became a model for many other laws around the world, including in Brazil, Japan, Singapore, South Africa, South Korea, Sri Lanka, and Thailand. After leaving the European Union, the United Kingdom enacted its "UK GDPR", identical to the GDPR. The California Consumer Privacy Act (CCPA), adopted on 28 June 2018, has many similarities with the GDPR. == Contents == The GDPR 2016 has eleven chapters, concerning general provisions, principles, rights of the data subject, duties of data controllers or processors, transfers of personal data to third-party countries, supervisory authorities, cooperation among member states, remedies, liability or penalties for breach of rights, provisions related to specific processing situations, and miscellaneous final provisions. The GDPR also contains 173 recitals purposed to clarify scope and rationale for the regulatory provisions, as well as its legislative intents – Recital 4, for instance, begins by saying that the processing of personal data should be "designed to serve mankind". === General provisions === The regulation applies if the data controller, or processor, or the data subject (person) is based in the EU. The regulation also applies to organisations based outside the EU if they collect or process personal data of individuals located inside the EU. The regulation does not apply to the processing of data by private persons provided that the purpose has no connection to a professional or commercial activity." (Recital 18). According to the European Commission, "Personal data is information that relates to an identified or identifiable individual. If you cannot directly identify an individual from that information, then you need to consider whether the individual is still identifiable. You should take into account the information you are processing together with all the means reasonably likely to be used by either you or any other person to identify that individual." The precise definitions of terms such as "personal data", "processing", "data subject", "controller", and "processor" are stated in Article 4. The regulation does not purport to apply to the processing of personal data for national security activities or law enforcement of the EU; however, industry groups concerned about facing a potential conflict of laws have questioned whether Article 48 could be invoked to seek to prevent a data controller subject to a third country's laws from complying with a legal order from that country's law enforcement, judicial, or national security authorities to disclose to such authorities the personal data of an EU person, regardless of whether the data resides in or out of the EU. Article 48 states that any judgement of a court or tribunal and any decision of an administrative authority of a third country requiring a controller or processor to transfer or disclose personal data may not be recognised or enforceable in any manner unless based on an international agreement, like a mutual legal assistance treaty in force between the requesting third (non-EU) country and the EU or a member state. The data protection reform package also includes a separate Data Protection Directive for the police and criminal justice sector that provides rules on personal data exchanges at State level, Union level, and international levels. A single set of rules applies to all EU member states. Each member state establishes an independent supervisory authority (SA) to hear and investigate complaints, sanction administrative offences, etc. SAs in each member state co-operate with other SAs, providing mutual assistance and organising joint operations. If a business has multiple establishments in the EU, it must have a single SA as its "lead authority", based on the location of its "main establishment" where the main processing activities take place. The lead authority thus acts as a "one-stop shop" to supervise all the processing activities of that business throughout the EU. A European Data Protection Board (EDPB) co-ordinates the SAs. EDPB thus replaces the Article 29 Data Protection Working Party. There are exceptions for data processed in an employment context or in national security that still might be subject to individual country regulations. === Principles and lawful purposes === Article 5 sets out six principles relating to the lawfulness of processing personal data. The first of these specifies that data must be processed lawfully, fairly and in a transparent manner. Article 6 develops this principle by specifying that personal data may not be processed unless there is at least one legal basis for doing so. The other principles refer to "purpose limitation", "data minimisation", "accuracy", "storage limitation", and "integrity and confidentiality". Article 6 states that the lawful purposes are: (a) If the data subject has given consent to the processing of his or her personal data; (b) To fulfill contractual obligations with a data subject, or for tasks at the request of a data subject who is in the process of entering into a contract; (c) To comply with a data controller's legal obligations; (d) To protect the vital interests of a data subject or another individual; (e) To perform a task in the public interest or in official authority; (f) For the legitimate interests of a data controller or a third party, unless these interests are overridden by interests of the data subject or her or his rights according to the Charter of Fundamental Rights (especially in the case of children). If informed consent is used as the lawful basis for processing, consent must have been explicit for data collected and each purpose data is used for. Consent must be a specific, freely given, plainly worded, and unambiguous affirmation given by the data subject; an online form which has consent options structured as an opt-out selected by default is a violation of the GDPR, as the consent is not unambiguously affirmed by the user. In addition, multiple types of processing may not be "bundled" together into a single affirmation prompt, as this is not specific to each use of data, and the individual permissions are not freely given. (Recital 32). Data subjects must be allowed to withdraw this consent at any time, and the process of doing so must not be harder than it was to opt in. A data controller may not refuse service to users who decline consent to processing that is not strictly necessary in order to use the service. Consent for children, defined in the regulation as being less than 16 years old (although with the option for member states to individually make it as low as 13 years old), must be given by the child's parent or custodian, and verifiable. If consent to processing was already provided under the Data Protection Directive, a data controller does not have to re-obtain consent if the processing is documented and obtained in compliance with the GDPR's requirements (Recital 171). === Rights of the data subject === ==== Transparency and modalities ==== Article 12 requires the data controller to provide information to the "data subject in a concise, transparent, intelligible and easily accessible form, using clear and plain language, in particular for any information addressed specifically to a child." ==== Information and access ==== The right of access (Article 15) is a data subject right. It gives people the right to access their personal data and information about how this personal data is being processed. A data controller must provide, upon request, an overview of the categories of data that are being processed as well as a copy of the actual data; furthermore, the data controller has to inform the data subject on details about the processing, such as the purposes of the processing, with whom the data is shared, and how it acquired the data. A data subject must be able to transfer personal data from one electro

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