In business analysis, the Decision Model and Notation (DMN) is a standard published by the Object Management Group. It is a standard approach for describing and modeling repeatable decisions within organizations to ensure that decision models are interchangeable across organizations. The DMN standard provides the industry with a modeling notation for decisions that will support decision management and business rules. The notation is designed to be readable by business and IT users alike. This enables various groups to effectively collaborate in defining a decision model: the business people who manage and monitor the decisions, the business analysts or functional analysts who document the initial decision requirements and specify the detailed decision models and decision logic, the technical developers responsible for the automation of systems that make the decisions. The primary goal of DMN is to offer a common notation that all business users can easily understand. This includes business analysts who develop decision requirements and models, technical developers who automate decisions, and businesspeople who manage and monitor those decisions. DMN serves as a standardized link between business decision design and implementation.[4] The DMN standard can be effectively used standalone but it is also complementary to the BPMN and CMMN standards. BPMN defines a special kind of activity, the Business Rule Task, which "provides a mechanism for the process to provide input to a business rule engine and to get the output of calculations that the business rule engine might provide" that can be used to show where in a BPMN process a decision defined using DMN should be used. DMN has been made a standard for Business Analysis according to BABOK v3. == Elements of the standard == The standard includes three main elements Decision Requirements Diagrams that show how the elements of decision-making are linked into a dependency network. Decision tables to represent how each decision in such a network can be made. Business context for decisions such as the roles of organizations or the impact on performance metrics. A Friendly Enough Expression Language (FEEL) that can be used to evaluate expressions in a decision table and other logic formats. == Use cases == The standard identifies three main use cases for DMN Defining manual decision making Specifying the requirements for automated decision-making Representing a complete, executable model of decision-making == Benefits == Using the DMN standard will improve business analysis and business process management, since other popular requirement management techniques such as BPMN and UML do not handle decision making growth of projects using business rule management systems or BRMS, which allow faster changes it facilitates better communications between business, IT and analytic roles in a company it provides an effective requirements modeling approach for predictive analytics projects and fulfills the need for "business understanding" in methodologies for advanced analytics such as CRISP-DM it provides a standard notation for decision tables, the most common style of business rules in a business rule management system (BRMS) == Relationship to BPMN == DMN has been designed to work with BPMN. Business process models can be simplified by moving process logic into decision services. DMN is a separate domain within the OMG that provides an explicit way to connect to processes in BPMN. Decisions in DMN can be explicitly linked to processes and tasks that use the decisions. This integration of DMN and BPMN has been studied extensively. DMN expects that the logic of a decision will be deployed as a stateless, side-effect free Decision Service. Such a service can be invoked from a business process and the data in the process can be mapped to the inputs and outputs of the decision service. == DMN BPMN example == As mentioned, BPMN is a related OMG Standard for process modeling. DMN complements BPMN, providing a separation of concerns between the decision and the process. The example here describes a BPMN process and DMN DRD (Decision Requirements Diagram) for onboarding a bank customer. Several decisions are modeled and these decisions will direct the processes response. === New bank account process === In the BPMN process model shown in the figure, a customer makes a request to open a new bank account. The account application provides the account representative with all the information needed to create an account and provide the requested services. This includes the name, address and various forms of identification. In the next steps of the work flow, the know your customer (KYC) services are called. In the KYC services, the name and address are validated; followed by a check against the international criminal database (Interpol) and the database of persons that are 'politically exposed persons (PEP)'. The PEP is a person who is either entrusted with a prominent political position or a close relative thereof. Deposits from persons on the PEP list are potentially corrupt. This is shown as two services on the process model. Anti-money-laundering (AML) regulations require these checks before the customer account is certified. The results of these services plus the forms of identification are sent to the Certify New Account decision. This is shown as a 'rule' activity, verify account, on the process diagram. If the new customer passes certification, then the account is classified into onboarding for business retail, retail, wealth management and high-value business. Otherwise the customer application is declined. The Classify New Customer Decision classifies the customer. If the verify-account process returns a result of 'Manual' then the PEP or the Interpol check returned a close match. The account representative must visually inspect the name and the application to determine if the match is valid and accept or decline the application. === Certify new account decision === An account is certified for opening if the individual's' address is verified, and if valid identification is provided, and if the applicant is not on a list of criminals or politically exposed persons. These are shown as sub-decisions below the 'certify new account' decision. The account verification services provides a 100% match of the applicants address. For identification to be valid, the customer must provide a driver's license, passport or government issued ID. The checks against PEP and Interpol are 'fuzzy' matches and return matching score values. Scores above 85 are considered a 'match' and scores between 65 and 85 would require a 'manual' screening process. People who match either of these lists are rejected by the account application process. If there is a partial match with a score between 65 and 85, against the Interpol or PEP list then the certification is set to manual and an account representative performs a manual verification of the applicant's data. These rules are reflected in the figure below, which presents the decision table for whether to pass the provided name for the lists checks. === Client category === The client's on-boarding process is driven by what category they fall in. The category is decided by the: Type of client, business or private The size of the funds on deposit And the estimated net worth This decision is shown below: There are 6 business rules that determine the client's category and these are shown in the decision table here: === Summary example === In this example, the outcome of the 'Verify Account' decision directed the responses of the new account process. The same is true for the 'Classify Customer' decision. By adding or changing the business rules in the tables, one can easily change the criteria for these decisions and control the process differently. Modeling is a critical aspect of improving an existing process or business challenge. Modeling is generally done by a team of business analysts, IT personnel, and modeling experts. The expressive modeling capabilities of BPMN allows business analyst to understand the functions of the activities of the process. Now with the addition of DMN, business analysts can construct an understandable model of complex decisions. Combining BPMN and DMN yields a very powerful combination of models that work synergistically to simplify processes. == Relationship to decision mining and process mining == Automated discovery techniques that infer decision models from process execution data have been proposed as well. Here, a DMN decision model is derived from a data-enriched event log, along with the process that uses the decisions. In doing so, decision mining complements process mining with traditional data mining approaches. == cDMN extension == Constraint Decision Model and Notation (cDMN) is a formal notation for expressing knowledge in a tabular, intuitive format. It extends DMN with constraint reasoning and related concepts while aiming to retain the us
Digital Darkroom
Digital Darkroom was a graphics program for editing gray-scale photos, published by Silicon Beach Software for the Macintosh in 1987. It was programmed by Ed Bomke and Don Cone. Digital Darkroom was the first Macintosh program to incorporate a plug-in architecture. Silicon Beach and Ed Bomke are credited with having coined the term "plug-in". Another innovation of Digital Darkroom was the Magic Wand tool, which also appeared later in Photoshop. When Silicon Beach Software was acquired by Aldus Corporation, Digital Darkroom continued to be published by the Aldus Consumer Division, but was never updated to include color. The trademark "Digital Darkroom" was acquired by MicroFrontier in 1997 and used for a completely new image-editing program that does work with color. The software was acquired by Digimage Arts in 2002 and was sold for both Windows and Mac systems.
Taxonomic database
A taxonomic database is a database created to hold information on biological taxa – for example groups of organisms organized by species name or other taxonomic identifier – for efficient data management and information retrieval. Taxonomic databases are routinely used for the automated construction of biological checklists such as floras and faunas, both for print publication and online; to underpin the operation of web-based species information systems; as a part of biological collection management (for example in museums and herbaria); as well as providing, in some cases, the taxon management component of broader science or biology information systems. They are also a fundamental contribution to the discipline of biodiversity informatics. == Goals == Taxonomic databases digitize scientific biodiversity data and provide access to taxonomic data for research. Taxonomic databases vary in breadth of the groups of taxa and geographical space they seek to include, for example: beetles in a defined region, mammals globally, or all described taxa in the tree of life. A taxonomic database may incorporate organism identifiers (scientific name, author, and – for zoological taxa – year of original publication), synonyms, taxonomic opinions, literature sources or citations, illustrations or photographs, and biological attributes for each taxon (such as geographic distribution, ecology, descriptive information, threatened or vulnerable status, etc.). Some databases, such as the Global Biodiversity Information Facility(GBIF) database and the Barcode of Life Data System, store the DNA barcode of a taxon if one exists (also called the Barcode Index Number (BIN) which may be assigned, for example, by the International Barcode of Life project (iBOL) or UNITE, a database for fungal DNA barcoding). A taxonomic database aims to accurately model the characteristics of interest that are relevant to the organisms which are in scope for the intended coverage and usage of the system. For example, databases of fungi, algae, bryophytes and vascular plants ("higher plants") encode conventions from the International Code of Botanical Nomenclature while their counterparts for animals and most protists encode equivalent rules from the International Code of Zoological Nomenclature. Modelling the relevant taxonomic hierarchy for any taxon is a natural fit with the relational model employed in almost all database systems. Scientific consensus is not reached for all taxon groups, and new species continue to be described; therefore, another goal of taxonomic databases is to aid in resolving conflicts of scientific opinion and unify taxonomy. == History == Possibly the earliest documented management of taxonomic information in computerised form comprised the taxonomic coding system developed by Richard Swartz et al. at the Virginia Institute of Marine Science for the Biota of Chesapeake Bay and described in a published report in 1972. This work led directly or indirectly to other projects with greater profile including the NODC Taxonomic Code system which went through 8 versions before being discontinued in 1996, to be subsumed and transformed into the still current Integrated Taxonomic Information System (ITIS). A number of other taxonomic databases specializing in particular groups of organisms that appeared in the 1970s through to the present jointly contribute to the Species 2000 project, which since 2001 has been partnering with ITIS to produce a combined product, the Catalogue of Life. While the Catalogue of Life currently concentrates on assembling basic name information as a global species checklist, numerous other taxonomic database projects such as Fauna Europaea, the Australian Faunal Directory, and more supply rich ancillary information including descriptions, illustrations, maps, and more. Many taxonomic database projects are currently listed at the TDWG "Biodiversity Information Projects of the World" site. == Issues == The representation of taxonomic information in machine-encodable form raises a number of issues not encountered in other domains, such as variant ways to cite the same species or other taxon name, the same name used for multiple taxa (homonyms), multiple non-current names for the same taxon (synonyms), changes in name and taxon concept definition through time, and more. Non-standardized categories and metadata in taxonomic databases hampers the ability for researchers to analyze the data. One forum that has promoted discussion and possible solutions to these and related problems since 1985 is the Biodiversity Information Standards (TDWG), originally called the Taxonomic Database Working Group. While online databases have great benefits (for example, increased access to taxonomic information), they also have issues such as data integrity risks due to on- and off-line versions and continuous updates, technical access issues due to server or internet outage, and differing capacities for complex queries to extract taxonomic data into lists. As the quantity of information in online taxonomic databases rapidly expands, data aggregation, and the integration and alignment of non-standardized data across databases, is a big challenge in taxonomy and biodiversity informatics.
Relational data stream management system
A relational data stream management system (RDSMS) is a distributed, in-memory data stream management system (DSMS) that is designed to use standards-compliant SQL queries to process unstructured and structured data streams in real-time. Unlike SQL queries executed in a traditional RDBMS, which return a result and exit, SQL queries executed in a RDSMS do not exit, generating results continuously as new data become available. Continuous SQL queries in a RDSMS use the SQL Window function to analyze, join and aggregate data streams over fixed or sliding windows. Windows can be specified as time-based or row-based. == RDSMS SQL Query Examples == Continuous SQL queries in a RDSMS conform to the ANSI SQL standards. The most common RDSMS SQL query is performed with the declarative SELECT statement. A continuous SQL SELECT operates on data across one or more data streams, with optional keywords and clauses that include FROM with an optional JOIN subclause to specify the rules for joining multiple data streams, the WHERE clause and comparison predicate to restrict the records returned by the query, GROUP BY to project streams with common values into a smaller set, HAVING to filter records resulting from a GROUP BY, and ORDER BY to sort the results. The following is an example of a continuous data stream aggregation using a SELECT query that aggregates a sensor stream from a weather monitoring station. The SELECTquery aggregates the minimum, maximum and average temperature values over a one-second time period, returning a continuous stream of aggregated results at one second intervals. RDSMS SQL queries also operate on data streams over time or row-based windows. The following example shows a second continuous SQL query using the WINDOW clause with a one-second duration. The WINDOW clause changes the behavior of the query, to output a result for each new record as it arrives. Hence the output is a stream of incrementally updated results with zero result latency.
Artificial intelligence in marketing
Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise
Macromedia FreeHand
Macromedia FreeHand (formerly Aldus FreeHand) is a discontinued computer application for creating two-dimensional vector graphics oriented primarily to professional illustration, desktop publishing and content creation for the Web. FreeHand was similar in scope, intended market, and functionality to Adobe Illustrator, CorelDRAW and Xara Designer Pro. Because of FreeHand's dedicated page layout and text control features, it also compares to Adobe InDesign and QuarkXPress. Professions using FreeHand include graphic design, illustration, cartography, fashion and textile design, product design, architects, scientific research, and multimedia production. FreeHand was created by Altsys Corporation in 1988 and licensed to Aldus Corporation, which released versions 1 through 4. In 1994, Aldus merged with Adobe Systems and because of the overlapping market with Adobe Illustrator, FreeHand was returned to Altsys by order of the Federal Trade Commission. Altsys was later bought by Macromedia, which released FreeHand versions 5 through 11 (FreeHand MX). In 2005, Adobe Systems acquired Macromedia and its product line which included FreeHand MX, under whose ownership it presently resides. Since 2003, FreeHand development has been discontinued; in the Adobe Systems catalog, FreeHand has been replaced by Adobe Illustrator. FreeHand MX continues to run under Windows 11 and under Mac OS X 10.6 (Snow Leopard) within Rosetta, a PowerPC code emulator, and requires a registration patch supplied by Adobe. FreeHand 10 runs without problems on Mac OS X Snow Leopard with Rosetta enabled, and does not require a registration patch. Later versions of macOS can use a Mac OS X Snow Leopard Server virtual machine to emulate the required PowerPC support. == History == === Altsys and Aldus FreeHand === In 1984, James R. Von Ehr founded Altsys Corporation to develop graphics applications for personal computers. Based in Plano, Texas, the company initially produced font editing and conversion software; Fontastic Plus, Metamorphosis, and the Art Importer. Their premier PostScript font-design package, Fontographer, was released in 1986 and was the first such program on the market. With the PostScript background having been established by Fontographer, Altsys also developed FreeHand (originally called Masterpiece) as a Macintosh Postscript-based illustration program that used Bézier curves for drawing and was similar to Adobe Illustrator. FreeHand was announced as "... a Macintosh graphics program described as having all the features of Adobe's Illustrator plus drawing tools such as those in Mac Paint and Mac Draft and special effects similar to those in Cricket Draw." Seattle's Aldus Corporation acquired a licensing agreement with Altsys Corporation to release FreeHand along with their flagship product, Pagemaker, and Aldus FreeHand 1.0 was released in 1988. FreeHand's product name used intercaps; the F and H were capitalized. The partnership between the two companies continued with Altsys developing FreeHand and with Aldus controlling marketing and sales. After 1988, a competitive exchange between Aldus FreeHand and Adobe Illustrator ensued on the Macintosh platform with each software advancing new tools, achieving better speed, and matching significant features. Windows PC development also allowed Illustrator 2 (aka, Illustrator 88 on the Mac) and FreeHand 3 to release Windows versions to the graphics market. FreeHand 1.0 sold for $495 in 1988. It included the standard drawing tools and features as other draw programs including special effects in fills and screens, text manipulation tools, and full support for CMYK color printing. It was also possible to create and insert PostScript routines anywhere within the program. FreeHand performed in preview mode instead of keyline mode but performance was slower. FreeHand 2.0 sold for $495 in 1989. Besides improving on the features of FreeHand 1.0, FreeHand 2 added faster operation, Pantone colors, stroked text, flexible fill patterns and automatically import graphic assets from other programs. It added accurate control over a color monitor screen display, limited only by its resolution. FreeHand 3.0 sold for $595 in 1991. New features included resizable color, style, and layer panels including an Attributes menu. Also tighter precision of both the existing tools and aligning of objects. FH3 created compound Paths. Text could be converted to paths, applied to an ellipse, or made vertical. Carried over from version 1.0, FreeHand 3 suffered by having text entered into a dialog box instead of directly to the page. In October 1991, a 3.1 upgrade made FreeHand work with System 7 but additionally, it supported pressure-sensitive drawing which offered varying line widths with a users stroke. It improved element manipulation and added more import/export options. FreeHand 4.0 sold for $595 in 1994. Altsys ported FreeHand 3.0 to the NeXT system creating a new program named Virtuoso. Virtuoso continued its development at Altsys and version 2.0 of Virtuoso was feature-equivalent to FreeHand 4 (with the addition of NeXT-specific features such as Services and Display PostScript) and file compatible, with Virtuoso 2 able to open FreeHand 4 files and vice versa. A prominent feature of this version was the ability to type directly into the page and wrap inside or outside any shape. It also included drag-and-drop color imaging, a larger pasteboard, and a user interface that featured floating, rollup panels. The colors palette included a color mixer for adding new colors to the swatch list. Speed increases were made. In the same year of FreeHand 4 release, Adobe Systems announced merger plans with Aldus Corporation for $525 million. Fear about the end of competition between these two leading applications was reported in the media and expressed by customers (Illustrator versus FreeHand and Adobe Photoshop versus Aldus PhotoStyler.) Because of this overlapping of the market, Altsys stepped in by suing Aldus, saying that the merger deal was "a prima facie violation of a non-compete clause within the FreeHand licensing agreement." Altsys CEO Jim Von Ehr explained, "No one loves FreeHand more than we do. We will do whatever it takes to see it survive." The Federal Trade Commission issued a complaint against Adobe Systems on October 18, 1994, ordering a divestiture of FreeHand to "remedy the lessening of competition resulting from the acquisition as alleged in the Commission's complaint," and further, the FTC ordering, "That for a period of ten (10) years from the date on which this order becomes final, respondents shall not, without the prior approval of the Commission, directly or indirectly, through subsidiaries, partnerships, or otherwise .. Acquire any Professional Illustration Software or acquire or enter into any exclusive license to Professional Illustration Software;" (referring to FreeHand.) FreeHand was returned to Altsys with all licensing and marketing rights as well as Aldus FreeHand's customer list. === Macromedia Freehand === By late 1994, Altsys still retained all rights to FreeHand. Despite brief plans to keep it in-house to sell it along with Fontographer and Virtuoso, Altsys reached an agreement with the multimedia software company, Macromedia, to be acquired. This mutual agreement provided FreeHand and Fontographer a new home with ample resources for marketing, sales, and competition against the newly merged Adobe-Aldus company. Altsys would remain in Richardson, Texas, but would be renamed as the Digital Arts Group of Macromedia and was responsible for the continued development of FreeHand. Macromedia received FreeHand's 200,000 customers and expanded its traditional product line of multimedia graphics software to illustration and design graphics software. CEO James Von Ehr became a Macromedia vice-president until 1997 when he left to start another venture. FreeHand 5.0 sold for $595 in 1995. This version featured a more customizable and expanded workspace, multiple views, stronger design and editing tools, a report generator, spell check, paragraph styles, multicolor gradient fills up to 64 colors, speed improvements, and it accepted Illustrator plugins. In September 1995, a 5.5 upgrade added Photoshop plug-in support, PDF import capabilities, the Extract feature, inline graphics to text, improved auto-expanding text containers, the Crop feature, and the Create PICT Image feature. A FreeHand 5.5 upgrade was part of the FreeHand Graphics Studio (a suite that included Fontographer, Macromedia xRes image editing application, and Extreme 3D animation and modeling application). FreeHand 6.0 in 1996. This version only existed in beta. Some Freehand 7 prerelease versions were released under the Freehand 6 tag. FreeHand 7.0 sold for $399 in 1996, or $449 as part of the FreeHand Graphics Studio (see above.) Features included a redesigned user interface that allowed recombining Inspectors, Panel Tabs, Dockable Panels, Smart Cursors,
Web data integration
Web data integration (WDI) is the process of aggregating and managing data from different websites into a single, homogeneous workflow. This process includes data access, transformation, mapping, quality assurance and fusion of data. Data that is sourced and structured from websites is referred to as "web data". WDI is an extension and specialization of data integration that views the web as a collection of heterogeneous databases. Data integration techniques in the context of the web, forms the foundation for businesses taking advantage of data available on the ever-increasing number of publicly-accessible websites. Corporate spending on this area amounted to about USD 2.5bn in 2017, and it is expected that by 2020 the market will reach almost USD 7bn.