AI Coding Using Python

AI Coding Using Python — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Automated Mathematician

The Automated Mathematician (AM) is one of the earliest successful discovery systems. It was created by Douglas Lenat in Lisp, and in 1977 led to Lenat being awarded the IJCAI Computers and Thought Award. AM worked by generating and modifying short Lisp programs which were then interpreted as defining various mathematical concepts; for example, a program that tested equality between the length of two lists was considered to represent the concept of numerical equality, while a program that produced a list whose length was the product of the lengths of two other lists was interpreted as representing the concept of multiplication. The system had elaborate heuristics for choosing which programs to extend and modify, based on the experiences of working mathematicians in solving mathematical problems. == Controversy == Lenat claimed that the system was composed of hundreds of data structures called "concepts", together with hundreds of "heuristic rules" and a simple flow of control: "AM repeatedly selects the top task from the agenda and tries to carry it out. This is the whole control structure!" Yet the heuristic rules were not always represented as separate data structures; some had to be intertwined with the control flow logic. Some rules had preconditions that depended on the history, or otherwise could not be represented in the framework of the explicit rules. What's more, the published versions of the rules often involve vague terms that are not defined further, such as "If two expressions are structurally similar, ..." (Rule 218) or "... replace the value obtained by some other (very similar) value..." (Rule 129). Another source of information is the user, via Rule 2: "If the user has recently referred to X, then boost the priority of any tasks involving X." Thus, it appears quite possible that much of the real discovery work is buried in unexplained procedures. Lenat claimed that the system had rediscovered both Goldbach's conjecture and the fundamental theorem of arithmetic. Later critics accused Lenat of over-interpreting the output of AM. In his paper Why AM and Eurisko appear to work, Lenat conceded that any system that generated enough short Lisp programs would generate ones that could be interpreted by an external observer as representing equally sophisticated mathematical concepts. However, he argued that this property was in itself interesting—and that a promising direction for further research would be to look for other languages in which short random strings were likely to be useful. == Successor == This intuition was the basis of AM's successor Eurisko, which attempted to generalize the search for mathematical concepts to the search for useful heuristics.
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NATGRID

The National Intelligence Grid or NATGRID is an integrated intelligence master database structure for counter-terrorism purposes which connects databases of various core security agencies under the Government of India. It collects and analyses comprehensive patterns procured from 21 different organizations that can be readily accessed by security agencies round the clock. As of September 2025 its CEO is Hirdesh Kumar. NATGRID came into existence after the 2008 Mumbai attacks. The Government of India in July 2016 appointed Ashok Patnaik as the Chief Executive Officer (CEO) of NATGRID. The appointment is being seen as the government's effort to revive the project. Patnaik's appointment was valid till 31 December 2018. As of 2019, NATGRID is headed by an Indian Police Service (IPS) officer Ashish Gupta. The Ministry of Home Affairs on 5 February 2020 announced in Parliament that Project NATGRID with all its required physical infrastructures been completed as of 31 March 2020 and the NATGRID solution went live as of 31 December 2020. == Reason for establishment == The landscape of Terrorism in India and the subsequent response by Law enforcement in India have necessitated a sophisticated data-integration framework, positioning NATGRID as a vital tool for national security agencies. This shift towards Mass surveillance in India is rooted in a broader policy evolution of state monitoring, which is technologically enabled by the India Stack—the foundational digital infrastructure providing the API-based backbone for government service delivery and identity verification. This ecosystem is further bolstered by advanced Signal intelligence capabilities and the implementation of SIM binding, a security protocol that anchors a user’s digital identity to a specific mobile device and verified SIM card to prevent identity fraud and unauthorized access. Collectively, these elements form a 360-degree surveillance and authentication grid designed to preemptively identify threats by synthesizing historical, financial, and real-time communication data across disparate platforms. === Terror attacks in India === The 2008 Mumbai attacks led to the exposure of several weaknesses in India's intelligence gathering and action networks. NATGRID is part of the radical overhaul of the security and intelligence apparatuses of India that was mooted by the then Home Minister P. Chidambaram in 2009. The National Investigation Agency (NIA) and the National Counter Terrorism Centre (NCTC) are two organisations established in the aftermath of the Mumbai attacks of 2008. Before the Mumbai attacks, a Pakistani origin American Lashkar-e-Taiba (LeT) operative David Coleman Headley had visited India several times and done a recce of the places that came under attack on 26/11. Despite having travelled to India several times and having returned to the US through Pakistan or West Asia, his trips failed to raise the suspicion of Indian agencies as they lacked a system that could reveal a pattern in his unusual travel itineraries and trips to the country. It was argued that if they had a system like the NATGRID in place, Headley would have been apprehended well before the attacks. === Need for the integrated intelligence system === During the inauguration of NATGRID campus in Bengaluru, the Minister of Home Affairs, Amit Shah stated that a new national database is in the process of being made which will bring a change in the current ways of functioning of agencies once it's ready also adding that the government has entrusted the task of developing and operating a state-of-the-art and innovative technology system. It is accessible to 11 central agencies in the first phase and in later phases will be made accessible to police of all States and Union Territories and only authorized personnel are allowed access to the platform on a case-to-case basis for investigations into suspected cases of terrorism. NATGRID has a total fund allocation of ₹3,400 crore (US$355 million). d == Legal framework == Relevant legal framework: Digital Personal Data Protection Act, 2023 – The legislative framework governing how digital data is handled. Information Technology Act - Interception Rules, 2002 – The specific regulations under the Information Technology Act that govern these agencies. National Security Act of 1980, evidence-based preventative detention of suspects Right to Information Act, 2005, for obtaining information from the government and used by activists and whistleblowers == Structure and functions == === Multi-agency integrated intelligence database === NATGRID is an intelligence sharing network that collates data from the standalone databases of the various agencies and ministries of the Indian government. It is a counter terrorism measure that collects and collates a host of information from government databases including tax and bank account details, credit/debit card transactions, visa and immigration records and itineraries of rail and air travel. It also has access to the Crime and Criminal Tracking Network and Systems, a database that links crime information, including First Information Reports, across 14,000 police stations in India. This combined data will be made available to 11 central agencies, which are: the Research and Analysis Wing (R&AW), Intelligence Bureau (IB), National Investigation Agency (NIA), Central Bureau of Investigation (CBI), Narcotics Control Bureau (NCB), Financial Intelligence Unit (India) (FIU), Enforcement Directorate (ED), Central Board of Direct Taxes (CBDT), Central Board of Indirect Taxes and Customs (CBIC), Directorate of Revenue Intelligence (DRI) and Directorate General of GST Intelligence. Also as stated by the MHA, NATGRID will have an in-built mechanism for continuous upgradation. In the later phases of NATGRID integration, the central government further plans to integrate 950 additional organizations into it. === Key components and users === ==== Some important backend data feeds to the NATGRID (middleware) ==== National Crime Records Bureau's Crime and Criminal Tracking Network and Systems (CCTNS) national-integrated law-and-order database for the state-level police forces: CCTNS is a mission-mode project under the National e-Governance Plan that interconnects over 15,000 police stations across India. It serves as the primary source for NATGRID to access digitized FIR (First Information Report) data and criminal history records from state-level law enforcement. NSA's National Technical Research Organisation (NTRO) national security-based database feed to NATGRID: NTRO serves as a primary technical data provider to NATGRID, offering specialized intercepts and satellite imagery. While NATGRID functions as a centralized data-integration middleware under the Ministry of Home Affairs, NTRO reports to the National Security Advisor within the Prime Minister's Office. DRDO's NETRA (Network Traffic Analysis) ELINT-based mass surveillance system for monitor internal internet traffic for keywords related to terrorism and criminal activity within Indian borders: Developed by the Centre for Artificial Intelligence and Robotics (CAIR), NETRA is an internet monitoring system capable of scanning traffic for specific trigger words. It provides digital behavioral triggers that NATGRID can cross-reference against structural data like financial or travel records. NETRA is a massive software network used to intercept and analyze internet traffic (emails, social media, blogs) for keywords like "bomb," "attack," or "kill." The intelligence gathered by NETRA regarding suspicious digital patterns or "keyword hits" can be fed into NATGRID. This allows an investigator to see if a person flagged by NETRA also has suspicious travel (from airline databases) or financial records (from bank databases) linked within NATGRID. Department of Telecommunications (DoT's Central Monitoring System (CMS) for lawfully intercepting national and international telecomm data: CMS is the centralized system for lawful interception of all telecommunications (phone calls, SMS, and data) in India, managed by the Department of Telecommunications (DoT). While CMS focuses on the content and metadata of real-time communication, NATGRID focuses on historical/structural data (tax, travel, identity). They represent two halves of a 360-degree surveillance profile: CMS listens to what a suspect says, while NATGRID tracks where they go and what they own. The CMS allows for the lawful interception of telecommunications metadata and content in real-time. In the broader surveillance architecture, CMS provides the "active" communication profile while NATGRID provides the "static" historical profile. Telecom Enforcement Resource and Monitoring (TERM) - Telecomm Regulatory & Verification Node for telecomm KYC: TERM cells verify subscriber identity (KYC) and maintain the integrity of telecom databases. NATGRID relies on these audited records to ensure the accuracy of telephone-to-identity mapping. TERM
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Cambridge Analytica

Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was founded in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump. The firm maintained offices in London, New York City, and Washington, D.C. The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. == History == Cambridge Analytica was founded in 2013 as a subsidiary of the private intelligence company SCL Group, which describes itself as providing "data, analytics and strategy to governments and military organisations worldwide". The company was part of "an international web of companies" headed by the London-based SCL Group. Cambridge Analytica (SCL USA) was incorporated in January 2013 with its registered office being in Westferry Circus, London and consisting of just one staff member, director and CEO Alexander Nix (also appointed in January 2015). Nix was also the director of nine similar companies sharing the same registered offices in London, including Firecrest technologies, Emerdata and six SCL Group companies including "SCL elections limited". Nigel Oakes, known as the former boyfriend of Lady Helen Windsor, had founded the predecessor SCL Group in the 1990s, and in 2005 Oakes established SCL Group together with his brother Alexander Oakes and Alexander Nix; SCL Group was the parent company of Cambridge Analytica. Former Conservative minister and MP Sir Geoffrey Pattie was the founding chairman of SCL; Lord Ivar Mountbatten also joined Oakes as a director of the company. As a result of the Facebook–Cambridge Analytica data scandal, Nix was removed as CEO and replaced by Julian Wheatland before the company closed. Several of the company's executives were Old Etonians. The company's owners included several of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former British Conservative minister Jonathan Marland, Baron Marland and the family of American hedge fund manager Robert Mercer. The company combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes. While its parent SCL had focused on influencing elections in developing countries since the 1990s, Cambridge Analytica focused more on the western world, including the United Kingdom and the United States; CEO Alexander Nix has said CA was involved in 44 U.S. political races in 2014. In 2015, CA performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as for Leave.EU (one of the organisations campaigning in the United Kingdom's referendum on European Union membership). CA's role in those campaigns has been controversial and is the subject of ongoing inquiries in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters. == Data scandal == In March 2018, media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it had conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner's Office (ICO) of the UK pursued a warrant to search the company's servers. Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On 23 March 2018, the British High Court granted the ICO a warrant to search Cambridge Analytica's London offices. As a result, Nix was suspended as CEO, and replaced by Julian Wheatland. The personal data of up to 87 million Facebook users were acquired via the 270,000 Facebook users who used a Facebook app created by Aleksandr Kogan called "This Is Your Digital Life". This was a personality profiling app and asked simple personality questions similar to other Facebook quizzes. Kogan was a scientist and psychologist, also being an employed lecturer for the University of Cambridge from 2012 to 2018. Alexander Nix claimed they had close to five thousand data points on each person who participated. They also gathered information through other data brokers ending with them acquiring millions of data points from American citizens. Kogan's app exploited a feature of Facebook's Graph API (version 1.0), which permitted any third-party app to access not only the app user's data, but also the full profile data of all of that user's Facebook friends, without those friends' knowledge or consent. This platform-wide design was available to all developers and was used by tens of thousands of apps; Facebook CEO Mark Zuckerberg later told the House Energy and Commerce Committee that the company was auditing "tens of thousands" of apps that had had access to large amounts of user data. Because the average Facebook user at the time had approximately 300 friends, the 270,000 users who installed Kogan's app yielded data on up to 87 million people. Facebook deprecated the friends-data API in April 2014 and shut it down entirely in April 2015, but data already collected by apps remained in developers' possession. Kogan passed this data to Cambridge Analytica, breaching Facebook's terms of service. On 1 May 2018, Cambridge Analytica and its parent company SCL filed for insolvency proceedings and closed operations. Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018. Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko, who has links to American businessman Erik Prince, are in leadership positions at Emerdata. The Russo brothers are producing an upcoming film on Cambridge Analytica. In 2019 the Federal Trade Commission filed an administrative complaint against Cambridge Analytica for misuse of data. In 2020, the British Information Commissioner's Office closed a three-year inquiry into the company, concluded that Cambridge Analytica was "not involved" in the 2016 Brexit referendum and found no additional evidence for Russia's alleged interference during the campaign. US sensitive polling and election data, however, were passed to Russian Intelligence via a Cambridge Analytica contractor Sam Patten, Trump campaign manager Paul Manafort, and Russian agent Konstantin Kilimnik, who was indicted during the affair. Publicly, parent company SCL Group called itself a "global election management agency", Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting". SCL gained work on a large number of campaigns for the US and UK governments' war on terror advancing their model of behavioral conflict during the 2000s. SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup. Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former Conservative minister Jonathan Marland, Baron Marland, Roger Gabb, the family of American hedge fund manager Robert Mercer, and Steve Bannon. A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Bannon's stake in the company was estimated at 1 to 5 million dollars, but he divested his holdings in April 2017 as required by his role as White House Chief Strategist. In March 2018, Jennifer Mercer and Rebekah Mercer became directors of Emerdata limited. In March 2018 it became public by Christopher Wylie, that Cambridge Analytica's first activities were founded on a data set, which its parent company SCL bought 2014 from a company named Global Science Research founded by Aleksandr Kogan and his team present across the world who worked as a psychologist at Cambridge. During Boris Johnson's tenure as foreign secretary, the Foreign Office sought advice from Cambridge Analytica and Boris Johnson had a meeting with Alexander N
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Social media use in education

Social media in education is the use of social media to enhance education. Social media are "a group of Internet-based applications...that allow the creation and exchange of user-generated content". It is also known as the read/write web. As time went on and technology evolved, social media has been an integral part of people's lives, including students, scholars, and teachers. However, social media are controversial because, in addition to providing new means of connection, critics claim that they damage self-esteem, shorten attention spans, and increase mental health issues. A 2016 dissertation presented surveys that focused on the impact of social media. It reported that 54.6% of students believed that social media affected their studies positively (38% agree, 16.6% strongly agree). About 40% disagreed, and 4.7% of students strongly disagreed. 53% of female students reported that social media negatively impacted their studies. Among male students, 40% agreed that social media had a negative impact on studies, while 59% disagreed. A 2023 article dives deep into the rewards system of the brain in response to social media. This study compares the social rewards system in our brain to those from social media. From ages 10-12, most are receiving a cell phone, social rewards in the brain start to feel more satisfying. Leading to adulthood, the effects of social rewards are less likely to feel reliant on feedback from peers. Equivalent to a more mature prefrontal cortex, this enables a better management of their emotional reaction to these social rewards, meaning a more balanced and controlled reaction. == History == A survey from Cambridge International of nearly 20,000 teachers and students (ages 12–19) from 100 countries found that 48% of students use a desktop computer in class, 42% uses phones, 33% use interactive whiteboards and 20% use tablets. Desktop computers are more used than tablets. Teachers were abandoning the "no phones at school" rule. A 2024 research survey through Common Sense Education reported 54% of age 8-12 and 69% of ages 13-18 social media is an extensive distraction from homework. === United States === The long-running technology boom accelerated after the millennium. As of 2018, 95% of US teenage students had access to a smartphone and 45% said they were online almost constantly. In the early days of social media, access to technology was a significant issue as many students did not own not compatible devices and school budgets were often insufficient to purchase devices for student use. Despite backlash, Missouri passed a law that prohibited teachers from communicating privately with students over social media in 2011. Supporters were concerned that online communication between underage students and faculty could lead to inappropriate relationships. Some schools adopted a "Bring Your Own Device" (BYOD) policy, allowing students to bring Internet-accessing devices, such as phones or tablets to class. During the pandemic, the federal government offered funds that allowed more schools to purchase devices. Over time, more students acquired phones with social media access. Personal devices increased student satisfaction, but reduced teachers' ability to control device use in their classrooms. A 2018 Pew Research study reported that 95% of teenagers had a phone and used social media consistently. === Canada === The Peel District School Board (PDSB) in Ontario accepted the use of social media in the classroom. In 2013, the PDSB introduced BYOD and unblocked many social media sites. That was later replaced by a policy that dealt specifically with social media. == Uses == === Classroom === In the classroom, social media offers a way to systematically distribute and gather information from students. Teachers can supply documents, and audio/video media to students for immediate or later use. One study on higher education reported that devices and social media: created opportunities for interaction provided occasions for collaboration sped up information access offered more ways to learn situated learning. Frustrations included anti-technology instructors, device challenges, and devices as a distraction. Social media in classrooms can have a negative effect. A Yale University publication reported that students who used laptops in class for non-academic reasons had poorer performance. Students spent most of their time on social media, shopping, and other personal activities. Social media has helped many educators mentor their students more effectively. === Outside of class === Social media offer a venue for video calls, stories, feeds, and game playing that can enhance the learning process. Teachers can utilize social media to communicate with their students. Social media can provide students with resources that they can utilize in essays, projects, and presentations. Students can easily access comments made by teachers and peers and offer feedback to teachers. Social media can offer students the opportunity to collaborate by sharing information without requiring face to face meetings. Social media can allow students to more easily connect with experts, to go beyond course materials. Instructors in a 2010 study reported that online technologies (social media) can help students become comfortable having discussions outside the classroom better than traditional means. Teachers may face some risk when using social media outside the classroom, without appropriate work rules. Studies explores how college students' engagement with social media platforms influences their communication preferences and habits, particularly in relation to using school email for academic purposes. === Professional development === Social media can aid professional development, as teachers become students, enhancing knowledge transfer, skill master, and collaboration. === Non-academic uses === Schools can use social media to make public announcements. Teachers and administrators can communicate other important information to parents and students and to receive feedback from them. Families can keep up with school events and policies. === Ecology education === The potential of using social media in ecological, nature and forest education include: virtual nature groups can help promote good habits in forest tourism and recreation (nature ethics), by entering general rules in the regulations by administrators, e.g. "DO NOT PICK UP PLANTS UNKNOWN TO US", which is to protects rare species from pointless picking. social media activity motivates people to learn about nature in the field, allows them to gain knowledge, dispels popular myths, enables contact with scientists and practitioners, promotes valuable literature, websites, and at the same time reveals distortions and substantive errors in popular news services. contact is not only virtual. Despite financial barriers and distance, Internet users organize nature conventions. Such meetings are an opportunity not only to make friends, but also to learn about nature together and have fun. the possibility of contact between scientists and nature lovers via Facebook has become a source of cooperation in species inventory, e.g. the online campaign of the NATRIX Herpetological Society, which consists not only of collecting reports of observations of the smooth snake by Internet users, but also of drawing attention to the biology and threats to this species. Social media has become a place where ecology education quickly reaches people of different ages and social statuses. The nature groups that have been created, in which nature lovers, biologists, foresters and scientists participate, can have a real impact on the state of knowledge and data collection through citizen science. == Apps and services == Social media can allow students to participate in their field by working with organizations outside the classroom. By offering easier access to peers outside the classroom, students can broaden their perspectives and find support resources. Social media aided learning outside of the classroom through collaboration and innovation. One specific study, "Exploring education-related use of social media," called this "audience connectors". Audience connectors bring students together while studying with WhatsApp and Facebook. This study reported that "60 percent [of students in the study] agreed that technology changes education for the better." While social media can promote a beneficial education platform, downsides exist. Students may become skilled at "lifting material from the internet" rather than enhancing their personal understanding. Another downside is student attention spans decline. A concern raised by the students of this study showed how many use spell-check as a crutch and will see a trend of points taken off when spell-check is not an option. Apps like X allowed teachers to make classroom accounts where students can learn about social media in a controlled context. Teachers can post assignments on th
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Inauthentic text

An inauthentic text is a computer-generated expository document meant to appear as genuine, but which is actually meaningless. Frequently they are created in order to be intermixed with genuine documents and thus manipulate the results of search engines, as with Spam blogs. They are also carried along in email in order to fool spam filters by giving the spam the superficial characteristics of legitimate text. Sometimes nonsensical documents are created with computer assistance for humorous effect, as with Dissociated press or Flarf poetry. They have also been used to challenge the veracity of a publication—MIT students submitted papers generated by a computer program called SCIgen to a conference, where they were initially accepted. This led the students to claim that the bar for submissions was too low. With the amount of computer generated text outpacing the ability of people to humans to curate it, there needs some means of distinguishing between the two. Yet automated approaches to determining absolutely whether a text is authentic or not face intrinsic challenges of semantics. Noam Chomsky coined the phrase "Colorless green ideas sleep furiously" giving an example of grammatically correct, but semantically incoherent sentence; some will point out that in certain contexts one could give this sentence (or any phrase) meaning. The first group to use the expression in this regard can be found below from Indiana University. Their work explains in detail an attempt to detect inauthentic texts and identify pernicious problems of inauthentic texts in cyberspace. The site has a means of submitting text that assesses, based on supervised learning, whether a corpus is inauthentic or not. Many users have submitted incorrect types of data and have correspondingly commented on the scores. This application is meant for a specific kind of data; therefore, submitting, say, an email, will not return a meaningful score.
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Voice inversion

Voice inversion scrambling is an analog method of obscuring the content of a transmission. It is sometimes used in public service radio, automobile racing, cordless telephones and the Family Radio Service. Without a descrambler, the transmission makes the speaker "sound like Donald Duck". Despite the term, the technique operates on the passband of the information and so can be applied to any information being transmitted. == Forms and details == There are various forms of voice inversion which offer differing levels of security. Overall, voice inversion scrambling offers little true security as software and even hobbyist kits are available from kit makers for scrambling and descrambling. The cadence of the speech is not changed. It is often easy to guess what is happening in the conversation by listening for other audio cues like questions, short responses and other language cadences. In the simplest form of voice inversion, the frequency p {\displaystyle p} of each component is replaced with s − p {\displaystyle s-p} , where s {\displaystyle s} is the frequency of a carrier wave. This can be done by amplitude modulating the speech signal with the carrier, then applying a low-pass filter to select the lower sideband. This will make the low tones of the voice sound like high ones and vice versa. This process also occurs naturally if a radio receiver is tuned to a single sideband transmission but set to decode the wrong sideband. There are more advanced forms of voice inversion which are more complex and require more effort to descramble. One method is to use a random code to choose the carrier frequency and then change this code in real time. This is called Rolling Code voice inversion and one can often hear the "ticks" in the transmission which signal the changing of the inversion point. Another method is split band voice inversion. This is where the band is split and then each band is inverted separately. A rolling code can also be added to this method for variable split band inversion (VSB). Common carrier frequencies are: 2.632 kHz, 2.718 kHz, 2.868 kHz, 3.023 kHz, 3.107 kHz, 3.196 kHz, 3.333 kHz, 3.339 kHz, 3.496 kHz, 3.729 kHz and 4.096 kHz. Voice inversion offers no security at all and software is available to restore the original voice, which is why it is no longer used to protect conversations today. However, voice inversion is still found in low-end Chinese walkie talkies.
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List of broadband over power line deployments

This is a list of broadband over power line deployments. In this sense, "broadband" usually refers to Internet access using power line communication technology. == BPL pilot projects - 1st Gen (UPA) == === Inactive pilot projects === North America: United States: The United Telecom Council publishes the Federal Communications Commission (FCC)-mandated BPL Interference Resolution website, which provides a list of all BPL deployments in the US. Canada: Quebec: As of 2005, PLC communication technology developed by Ariane Controls is being installed inside and outside existing buildings to control lights and other energy-hungry devices. The cheap devices allow energy consumption to be better managed, and so save much energy and bring a clear return on investment. Western Europe: Sweden: Vattenfall is using PLC technology at 1200 baud for automatic meter reading based on an Iskraemeco product. Central and Eastern Europe, and Eurasia: Russian Federation: Electro-com has deployed widely BPL/PLC technology and offers internet access service in Moscow, Nizhny Novgorod, Ryazan, Kaluga and Rostov-on-Don, planning to extend coverage to main Russian cities. Currently the company does not provide other services, though plans to start providing telephone, and television services someday. Base equipment is a DefiDev modem with a DS2 chipset. The company had 35,000 subscribers and an annual growth of 15-20%. The company has, however, halted operations in Moscow in September, 2008, having sold its client network to an IDSL internet provider. Romania: In January, 2006, the Ministry of Communications and Information Technology introduced a PLC trial in the rural locality of Band, Mureș County, offering phone and broadband internet access for €7 per month. The technology was introduced to 50 households. Montenegro: In March, 2002, the Internet Crna Gora biggest internet provider in Montenegro launched a pilot project in town of Cetinje. Serbia: In August 2002, the Star Engineering from Niš launched a pilot project to show a completely new way to access the Internet, which is a new in that time in most countries around the world. Hungary: The first powerline service in Hungary was realized in September, 2003, in the Riverside apartment house in Budapest by 23Vnet Ltd. The PLC equipment was supplied by ASCOM Powerline. After four months the service was counting 100 users from 450 apartment owners. The bandwidth is 4.5 Mbit/s. Asia, Pacific, and Oceania: Indonesia: PT Kejora Gemilang Internusa "KEJORA", under their banner PLANET BROADBAND, is currently rolling out broadband over power line, with over 300,000 homes expected to be enabled by August 2010. PT. Kejora Gemilang Internusa signed an 8-year Joint Venture concession agreement with ICON+ a division of PT. Perusahaan Listrik Negara (Indonesia electricity company). Under the terms of the agreement PLAnet Broadband are to supply BPL/PLC to Jakarta West and West Java. Another company, PT. Broadband Powerline Indonesia, has been developing broadband over power line in apartment buildings since 2006. PT. BPI also produces data couplers to make broadband over powerline possible in three phases (R, S, T) with a single master. India : In India IIIT Allahabad has completed a project in co-operation with Corinex Communications Canada to implement a prototype of BPL for University campus and nearby villages. Africa and the Middle East: Egypt: The Engineering Office for Integrated Projects (EOIP) has deployed PLC technology widely in Alexandria, Fayed, and Tanta. Based on a locally developed system, the company provides AMR for electricity utilities. Currently, the company has about 70,000 subscribers. South Africa: Goal Technology Solutions (GTS) trialled the technology and is offering service in the suburbs of Pretoria, and plans to extend it to other areas. The tests were done with Mitsubishi equipment using a DS2 chipset, and the company claims a maximum throughput of 90 Mbit/s although initially only "512 Kbits/s ADSL equivalent speeds" are available. Now it uses DefiDev's equipment, and according to GTS's website, it will expand available bandwidth up to 5-20 Mbit/s. Ghana: Cactel Communications, Ltd. successfully deployed an MV solution pilot project in the Graphic Communications Group in Accra in June, 2005. A Cactel Remote Energy Management System (REMS) pilot project for the Electricity Company of Ghana (ECG) is running a 40-user pilot project at the University of Ghana in Legon. The current project combines fiber, radio link, Wi-Fi and PLC to provide broadband internet access and telephony. It showcases the interoperability of PLC technology and the company's expertise in emerging market design and deployment. Cactel hopes to deploy nationally, and is in deliberations with the national stakeholders and with Ghana's Ministry of Communications (MoC). AllTerra Communications successfully implemented a pilot test of broadband over power lines in Akosombo. In partnership with VRA, this test involves demonstrating transmission of broadband from medium to low voltage signals. AllTerra is working with VRA to expand the pilot project to include essential grid management utilities that will help balance and manage the current electricity transmission throughout their various substations. Using IT as a catalyst for economic development, AllTerra is expanding into numerous areas throughout Ghana. Vobiss Solutions Ltd successfully implemented a Hybrid Fibre BPL pilot network within EMEFS Hillview Estate in collaboration with ECG. Saudi Arabia: ElectroNet has been working with the Saudi Electric Company since 2005 on a pilot project using broadband over power lines over medium voltage cables and linking into low voltage distribution within a shopping mall. The pilot project also integrates automatic meter readers. Powerlines Communications Co. Ltd. implemented an AMR pilot project for Saudi Electricity Company in 2006. The project was located in the city of Jeddah on the west coast of Saudi Arabia. Digital KWh meters were installed in parallel with analog KWh meters. Readings taken by the Saudi Electricity Company showed variations of less than 1%. A BPL pilot project was included. Saudi Arabian Computer Management Consultants (SACMAC) has signed a deal to become an official system integrator and distributor for Mitsubishi PLC. It is expected to become a great success, because the existing broadband service, monopolized by the Saudi Telecom Company, is expensive and has poor customer service (some clients report that company techs arrive months after ordering). SACMAC has declined to talk about specifics of availability and price but says it will start rolling out the service in a few months (as of May 2006) and its price will be lower than current broadband providers. === Concluded pilot projects === The following pilot projects have ended: Australia, Tasmania: In November 2007, electricity retailer Aurora Energy ended its involvement with BPL and announced it was switching to Optical Fiber. This ended their commercial trial begun in September 2005, offering BPL services to 500 homes in the suburb of Tolmans Hill near Hobart, which had followed a successful technological trial earlier that year. Portugal ended BPL/PLC deployments in the country in October 2006, reportedly for economic reasons., Russian Federation: In September 2008, Russia's only BPL provider Electro-com ended deployments in Moscow for economic reasons. Spain: In May 2007 Iberdrola and Endesa (the main power companies in Spain) ended their projects to deploy PLC. United States: As of July 2010, the City of Manassas, VA has shut down their BPL deployment, which was the largest in the country. As of April 2007, Motorola has shuttered its Powerline LV Access BPL and reportedly plans to re-purpose the technology to a new system called Powerline MU, which is for use within multiple-unit dwellings. Motorola's system uses only residential-side low-voltage power lines for transmission to reduce the antenna effect, and successfully demonstrated frequency-notching for reduced potential for interference over the Amperion Inc. and Current Technologies LLC systems. Motorola invited the American Radio Relay League to participate with these tests, and even installed the Motorola system at their headquarters. Preliminary results were very positive with regard to interference, because the Motorola system does not use BPL on the powerlines leading up to the neighborhood. The BPL carrier is only used for the last leg of the trip from the pole to the house, and gets the signal to the pole via radio. This limits the interference to the area surrounding the last leg to the house. === Dismantled pilot projects === The following other BPL trials in the US are dismantled as of May 2008:
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Data hub

A data hub is a center of data exchange that is supported by data science, data engineering, and data warehouse technologies to interact with endpoints such as applications and algorithms. == Features == A data hub differs from a data warehouse in that it is generally unintegrated and often at different grains. It differs from an operational data store because a data hub does not need to be limited to operational data. A data hub differs from a data lake by homogenizing data and possibly serving data in multiple desired formats, rather than simply storing it in one place, and by adding other value to the data such as de-duplication, quality, security, and a standardized set of query services. A data lake tends to store data in one place for availability, and allow/require the consumer to process or add value to the data. Data hubs are ideally the "go-to" place for data within an enterprise, so that many point-to-point connections between callers and data suppliers do not need to be made, and so that the data hub organization can negotiate deliverables and schedules with various data enclave teams, rather than being an organizational free-for-all as different teams try to get new services and features from many other teams.
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Lossless join decomposition

In database design, a lossless join decomposition is a decomposition of a relation r {\displaystyle r} into relations r 1 , r 2 {\displaystyle r_{1},r_{2}} such that a natural join of the two smaller relations yields back the original relation. This is central in removing redundancy safely from databases while preserving the original data. Lossless join can also be called non-additive. == Definition == A relation r {\displaystyle r} on schema R {\displaystyle R} decomposes losslessly onto schemas R 1 {\displaystyle R_{1}} and R 2 {\displaystyle R_{2}} if π R 1 ( r ) ⋈ π R 2 ( r ) = r {\displaystyle \pi _{R_{1}}(r)\bowtie \pi _{R_{2}}(r)=r} , that is r {\displaystyle r} is the natural join of its projections onto the smaller schemas. A pair ( R 1 , R 2 ) {\displaystyle (R_{1},R_{2})} is a lossless-join decomposition of R {\displaystyle R} or said to have a lossless join with respect to a set of functional dependencies F {\displaystyle F} if any relation r ( R ) {\displaystyle r(R)} that satisfies F {\displaystyle F} decomposes losslessly onto R 1 {\displaystyle R_{1}} and R 2 {\displaystyle R_{2}} . Decompositions into more than two schemas can be defined in the same way. == Criteria == A decomposition R = R 1 ∪ R 2 {\displaystyle R=R_{1}\cup R_{2}} has a lossless join with respect to F {\displaystyle F} if and only if the closure of R 1 ∩ R 2 {\displaystyle R_{1}\cap R_{2}} includes R 1 ∖ R 2 {\displaystyle R_{1}\setminus R_{2}} or R 2 ∖ R 1 {\displaystyle R_{2}\setminus R_{1}} . In other words, one of the following must hold: ( R 1 ∩ R 2 ) → ( R 1 ∖ R 2 ) ∈ F + {\displaystyle (R_{1}\cap R_{2})\to (R_{1}\setminus R_{2})\in F^{+}} ( R 1 ∩ R 2 ) → ( R 2 ∖ R 1 ) ∈ F + {\displaystyle (R_{1}\cap R_{2})\to (R_{2}\setminus R_{1})\in F^{+}} === Criteria for multiple sub-schemas === Multiple sub-schemas R 1 , R 2 , . . . , R n {\displaystyle R_{1},R_{2},...,R_{n}} have a lossless join if there is some way in which we can repeatedly perform lossless joins until all the schemas have been joined into a single schema. Once we have a new sub-schema made from a lossless join, we are not allowed to use any of its isolated sub-schema to join with any of the other schemas. For example, if we can do a lossless join on a pair of schemas R i , R j {\displaystyle R_{i},R_{j}} to form a new schema R i , j {\displaystyle R_{i,j}} , we use this new schema (rather than R i {\displaystyle R_{i}} or R j {\displaystyle R_{j}} ) to form a lossless join with another schema R k {\displaystyle R_{k}} (which may already be joined (e.g., R k , l {\displaystyle R_{k,l}} )). == Example == Let R = { A , B , C , D } {\displaystyle R=\{A,B,C,D\}} be the relation schema, with attributes A, B, C and D. Let F = { A → B C } {\displaystyle F=\{A\rightarrow BC\}} be the set of functional dependencies. Decomposition into R 1 = { A , B , C } {\displaystyle R_{1}=\{A,B,C\}} and R 2 = { A , D } {\displaystyle R_{2}=\{A,D\}} is lossless under F because R 1 ∩ R 2 = A {\displaystyle R_{1}\cap R_{2}=A} and we have a functional dependency A → B C {\displaystyle A\rightarrow BC} . In other words, we have proven that ( R 1 ∩ R 2 → R 1 ∖ R 2 ) ∈ F + {\displaystyle (R_{1}\cap R_{2}\rightarrow R_{1}\setminus R_{2})\in F^{+}} .
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Codebook

A codebook is a type of document used for gathering and storing cryptography codes. Originally, codebooks were often literally books, but today "codebook" is a byword for the complete record of a series of codes, regardless of physical format. == Cryptography == In cryptography, a codebook is a document used for implementing a code. A codebook contains a lookup table for coding and decoding; each word or phrase has one or more strings which replace it. To decipher messages written in code, corresponding copies of the codebook must be available at either end. The distribution and physical security of codebooks presents a special difficulty in the use of codes compared to the secret information used in ciphers, the key, which is typically much shorter. The United States National Security Agency documents sometimes use codebook to refer to block ciphers; compare their use of combiner-type algorithm to refer to stream ciphers. Codebooks come in two forms, one-part or two-part: In one-part codes, the plaintext words and phrases and the corresponding code words are in the same alphabetical order. They are organized similar to a standard dictionary. Such codes are half the size of two-part codes but are more vulnerable since an attacker who recovers some code word meanings can often infer the meaning of nearby code words. One-part codes may be used simply to shorten messages for transmission or have their security enhanced with superencryption methods, such as adding a secret number to numeric code words. In two-part codes, one part is for converting plaintext to ciphertext, the other for the opposite purpose. They are usually organized similarly to a language translation dictionary, with plaintext words (in the first part) and ciphertext words (in the second part) presented like dictionary headwords. The earliest known use of a codebook system was by Gabriele de Lavinde in 1379 working for the Antipope Clement VII. Two-part codebooks go back as least as far as Antoine Rossignol in the 1800s. From the 15th century until the middle of the 19th century, nomenclators (named after nomenclator) were the most used cryptographic method. Codebooks with superencryption were the most used cryptographic method of World War I. The JN-25 code used in World War II used a codebook of 30,000 code groups superencrypted with 30,000 random additives. The book used in a book cipher or the book used in a running key cipher can be any book shared by sender and receiver and is different from a cryptographic codebook. == Social sciences == In social sciences, a codebook is a document containing a list of the codes used in a set of data to refer to variables and their values, for example locations, occupations, or clinical diagnoses. == Data compression == Codebooks were also used in 19th- and 20th-century commercial codes for the non-cryptographic purpose of data compression. Codebooks are used in relation to precoding and beamforming in mobile networks such as 5G and LTE. The usage is standardized by 3GPP, for example in the document TS 38.331, NR; Radio Resource Control (RRC); Protocol specification.
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Yao's test

In cryptography and the theory of computation, Yao's test is a test defined by Andrew Chi-Chih Yao in 1982, against pseudo-random sequences. A sequence of words passes Yao's test if an attacker with reasonable computational power cannot distinguish it from a sequence generated uniformly at random. == Formal statement == === Boolean circuits === Let P {\displaystyle P} be a polynomial, and S = { S k } k {\displaystyle S=\{S_{k}\}_{k}} be a collection of sets S k {\displaystyle S_{k}} of P ( k ) {\displaystyle P(k)} -bit long sequences, and for each k {\displaystyle k} , let μ k {\displaystyle \mu _{k}} be a probability distribution on S k {\displaystyle S_{k}} , and P C {\displaystyle P_{C}} be a polynomial. A predicting collection C = { C k } {\displaystyle C=\{C_{k}\}} is a collection of boolean circuits of size less than P C ( k ) {\displaystyle P_{C}(k)} . Let p k , S C {\displaystyle p_{k,S}^{C}} be the probability that on input s {\displaystyle s} , a string randomly selected in S k {\displaystyle S_{k}} with probability μ ( s ) {\displaystyle \mu (s)} , C k ( s ) = 1 {\displaystyle C_{k}(s)=1} , i.e. Moreover, let p k , U C {\displaystyle p_{k,U}^{C}} be the probability that C k ( s ) = 1 {\displaystyle C_{k}(s)=1} on input s {\displaystyle s} a P ( k ) {\displaystyle P(k)} -bit long sequence selected uniformly at random in { 0 , 1 } P ( k ) {\displaystyle \{0,1\}^{P(k)}} . We say that S {\displaystyle S} passes Yao's test if for all predicting collection C {\displaystyle C} , for all but finitely many k {\displaystyle k} , for all polynomial Q {\displaystyle Q} : === Probabilistic formulation === As in the case of the next-bit test, the predicting collection used in the above definition can be replaced by a probabilistic Turing machine, working in polynomial time. This also yields a strictly stronger definition of Yao's test (see Adleman's theorem). Indeed, one could decide undecidable properties of the pseudo-random sequence with the non-uniform circuits described above, whereas BPP machines can always be simulated by exponential-time deterministic Turing machines.
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Majal (organization)

Majal is a regional not-for-profit organization focused on "amplifying voices of dissent" throughout the Middle East and North Africa via digital media. Founded in Bahrain, the organization "creates platforms and web applications that promote freedom of expression and social justice." Majal, which relies on open source platforms, like WordPress and Ruby on Rails, was launched in 2006 by Esra'a Al Shafei as a simple group-blogging idea. However, it has changed course to focus on the development of unique applications and tools. == Objectives and means == Majal's content, in addition to its projects and applications, is free open source content to ensure right to access information for everyone. The organization uses a broad spectrum of social media tools, ranging from written blogs, podcasts, vlogs, comics, video animation and pictures to live broadcasting through radio. == Projects and applications == Majal runs various active projects that include Alliance for Kurdish Rights, The Muslim Network for Baháʼí Rights, a discussion tool for Arab LGBT youth and various Mobile apps. == Funding == Majal is funded through private donations and grants from non-governmental organizations, as well as any potential revenues earned through freelance development. Its primary funders are the Shuttleworth Foundation and the Omidyar Network. In 2008, Majal won the Berkman Award from the Berkman Klein Center for Internet & Society at Harvard University in the Human Rights/Global Advocacy category. This $10,000 award was Majal’s first source of funding. This award is presented to “people or institutions that have made a significant contribution to the Internet and its impact on society over the past decade.” In 2009, the March 18 Movement, a project of Majal, received the Think Social Award, which demonstrates how social media can be used to solve the world’s problems. Esra'a Al-Shafei was named a 2009 Echoing Green Fellow for Civil and Human Rights, a seed funding award for young entrepreneurs engaged in social change. Financially, the fellowship consists of a $60,000 stipend paid over two years. Most recently, MEY has received a grant from the Arab Fund for Arts and Culture for its Mideast Tunes website. == Awards == Winner of Human Rights Tulip 2014 Human Rights Tulip - Human rights - Government.nl Ashoka Changemakers Citizen Media competition in 2011 for their CrowdVoice project. Monaco Media Prize 2011 for Majal founder and director Esra'a Al Shafei in 2011. The BOBS Special Topic Human Rights award in 2011 for the Majal website Migrant Rights. ThinkSocial Award in 2009, as powerful model for how social media can be used to address global problems. Echoing Green, 2009 Fellowship. TEDGlobal 2009 Fellowship. Berkman Award for Internet Innovation from Berkman Klein Center for Internet & Society at Harvard Law School in 2008 for the outstanding contributions to the internet and its impact on society. The Global Journal selected Majal as one of the Top 100 NGOs in 2013. 2013-2014 Shuttleworth Foundation Fellowship. == Leadership == Majal team is led primarily by women. The organization was founded by Esra'a Al Shafei, a blogger from Bahrain in 2006. Ahmed Zidan of Egypt has served for over three years as the Editor-in-Chief of Majal Arabic, and is the co-founder of Ahwaa, and is also a podcaster. Other team members include Mona Kareem, Rima Kalush, Abir Ghattas, Namita Malhotra, and Vani Saraswathi. == 2011 Middle East and North Africa protests == Blogs and video played a role in the documentation of protests throughout the Middle East and North Africa during 2010-2011, also known as the Arab Spring. During this period, MEY's project, CrowdVoice (launched in 2010) helped curate and archive the large amounts of videos, images, and eye-witness reports being aggregated and crowdsourced from across the region. As a result, it had been censored temporarily in Yemen and is still censored in Bahrain. == Media coverage == Majal claims to have received various coverage from news agencies, TV satellite channels, radio stations, newspapers, magazines. For instance, Sky News, CNN, New York Times, BBC, The Guardian, NPR, Time, MTV political blog "Act", VH1, Daily Telegraph, Die Zeit, Frankfurter Rundschau FR-online, Toronto Star, TechCrunch, Rolling Stone Middle East, Abu Dhabi TV, Gulf News, Al-Hasnaa' magazine, ReadWriteWeb, Mashable, The Next Web, Radio Sawt Beirut International, Radio Farda among many others.
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Nobody (username)

In many Unix variants, "nobody" is the conventional name of a user identifier which owns no files, is in no privileged groups, and has no abilities except those which every other user has. It is normally not enabled as a user account, i.e. has no home directory or login credentials assigned. Some systems also define an equivalent group "nogroup". == Uses == The pseudo-user "nobody" and group "nogroup" are used, for example, in the NFSv4 implementation of Linux by idmapd, if a user or group name in an incoming packet does not match any known username on the system. It was once common to run daemons as nobody, especially on servers, in order to limit the damage that could be done by a malicious user who gained control of them. However, the usefulness of this technique is reduced if more than one daemon is run like this, because then gaining control of one daemon would provide control of them all. The reason is that processes owned by the same user have the ability to send signals to each other and use debugging facilities to read or even modify each other's memory. Modern practice, as recommended by the Linux Standard Base, is to create a separate user account for each daemon.
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Social media optimization

Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor
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Social media background check

A social media background check is an investigative technique that involves scrutinizing the social media profiles and activities of individuals, primarily for pre-employment screening and other official verifications. These checks are performed to review people's online behavioral history on social media websites such as Facebook, Twitter, and LinkedIn. Social media background checks have become a common part of recruitment processes, among other verification procedures. == History == In the early 21st century, with the rapid expansion of social media platforms such as Facebook, Twitter, and LinkedIn, employers began to use these channels to gather additional information about prospective employees. Initially, social media background checks were an informal aspect of recruitment, but they have gradually gained formal recognition as a crucial element in candidate screening. Proponents of social media background checks argue that such reviews provide insight into a candidate's professional interests and networks, though the reliability of such assessments remains contested among researchers. == Rise in society == The practice of social media background checks has seen a significant surge in the last decade. This rise can be attributed to the exponential increase in social media users and the growing awareness among organizations regarding the importance of hiring individuals who align with their values and culture. Various platforms provide services explicitly designed to conduct social media background checks efficiently, simplifying the process for businesses. Companies providing social media background check services, such as Ferretly and Certn, have received venture capital funding, reflecting investor interest in the sector. The incorporation of artificial intelligence into conducting AI-powered social media background checks also illustrates its continued popularity and that businesses are looking to ramp up and even automate their use. High-profile cases in which individuals faced employment or admission consequences for past social media posts have raised awareness of social media background checking practices. For example, director James Gunn faced termination from Marvel Studios in 2018 over past offensive tweets, though he was later rehired. Additionally, multiple college admissions officers have acknowledged reviewing applicants' social media profiles, though such practices vary by institution. == Evolution of ethical considerations == Social media background checks are not without controversy, raising significant ethical considerations that have evolved in recent years. Privacy advocates argue that social media background checks raise concerns about data use and discrimination, particularly given the use of personal information that may not reflect job-relevant behavior. Legal scholars debate whether reviewing publicly posted information constitutes a privacy violation under U.S. law. Researchers and critics note that social media profiles often present curated representations of users' lives and may not reflect workplace behavior or professional competence. Moreover, the accuracy of social media background checks has been called into question, with critics pointing out that these checks may not always yield reliable or comprehensive results. Critics also warn about potential misuse of information obtained from social media, including cyberbullying and harassment. A 2023 study by found that approximately 90% of employers incorporate social media into hiring processes, with over half of those surveyed reporting they had rejected candidates based on social media content. This informal approach operates largely outside federal compliance frameworks. Critics argue that without regulation, candidates lack dispute mechanisms available under regulatory frameworks like the Fair Credit Reporting Act (FCRA), which requires compliance when background checks formally influence employment decisions. In a hiring environment where the practice is already performed often on an individual basis, the introduction of systematic, regulated screening practices that meet federal compliance standards can present a better, fairer alternative for both employers and candidates. == Business considerations == From a business perspective, social media background checks can be a valuable tool in protecting an organization's reputation and maintaining a safe and respectful workplace environment. A well-conducted social media background check can identify potential red flags, helping to prevent instances of workplace harassment or other negative behaviors. However, businesses also face potential legal repercussions if social media background checks are conducted improperly, such as non-compliance with the Fair Credit Reporting Act (FCRA) in the United States. Critics argue that over-reliance on social media data may exclude qualified candidates whose professional competence is not reflected in their online presence. The proliferation of social media screening services has prompted legal and industry experts to emphasize the importance of compliance with the Fair Credit Reporting Act and relevant state privacy laws when conducting such checks.
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