AI Coding Quality

AI Coding Quality — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Continuous Exposure Management

    Continuous Exposure Management

    Continuous Exposure Management (CEM) is a cybersecurity approach that provides continuous, real-time monitoring, assessment, and prioritization of an organization’s security vulnerabilities and exposures. CEM focuses on identifying and mitigating risks by analyzing attack paths and providing recommendations, ensuring organizations maintain a resilient cybersecurity posture. == Overview == CEM platforms enable organizations to detect and remediate cybersecurity exposures, such as vulnerabilities, misconfigurations and weak credentials, across their entire ecosystem, including on-premises, cloud environments, and hybrid infrastructures. By simulating potential attack scenarios and mapping attack paths, these platforms help organizations understand how exposures could be exploited and which ones pose the greatest risk to critical assets. The XM Cyber Continuous Exposure Management platform, for example, integrates automated attack path mapping and contextual risk analysis, allowing security teams to prioritize remediation efforts effectively. In 2023, the platform uncovered over 40 million exposures affecting 11.5 million critical business entities. As cyber threats evolve, CEM platforms are becoming indispensable for modern enterprises. According to Gartner, organizations implementing continuous exposure management are three times less likely to experience a breach by 2026. In addition to risk mapping and simulation, some CEM approaches incorporate automated security validation to verify the exploitability of identified vulnerabilities. Platforms such as Pentera utilize automated security testing to emulate real-world adversary behavior across the network, identifying how security gaps could be leveraged to gain access to critical assets. This process aims to move beyond theoretical risk assessments by providing empirical evidence of exposure, allowing security teams to focus remediation efforts on validated attack vectors. By integrating this validation phase into the broader exposure management lifecycle, organizations can refine their prioritization strategies based on the actual effectiveness of their existing security controls and the proven reachability of their most sensitive data. == Key features == CEM platforms are designed to address the dynamic nature of cybersecurity risks through the following features: Attack Path Simulation: Continuously maps attack paths to critical assets, highlighting exploitable exposures and chokepoints. Risk Prioritization: Focuses on exposures with the highest impact on critical assets, ensuring efficient allocation of resources. Remediation Guidance: Provides clear, actionable recommendations to resolve exposures and strengthen defenses. Integration with Existing Tools: Seamlessly works with Security Information and Event Management (SIEM), ticketing, and Security Orchestration, Automation, and Response (SOAR) systems. Real-time Monitoring: Offers continuous visibility into exposures, ensuring that new ones are quickly identified and addressed.

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  • Hardware random number generator

    Hardware random number generator

    In computing, a hardware random number generator (HRNG), true random number generator (TRNG), non-deterministic random bit generator (NRBG), or physical random number generator is a device that generates random numbers from a physical process capable of producing entropy, unlike a pseudorandom number generator (PRNG) that utilizes a deterministic algorithm and non-physical nondeterministic random bit generators that do not include hardware dedicated to generation of entropy. Many natural phenomena generate low-level, statistically random "noise" signals, including thermal and shot noise, jitter and metastability of electronic circuits, Brownian motion, and atmospheric noise. Researchers also used the photoelectric effect, involving a beam splitter, other quantum phenomena, and even nuclear decay (due to practical considerations the latter, as well as the atmospheric noise, is not viable except for fairly restricted applications or online distribution services). While "classical" (non-quantum) phenomena are not truly random, an unpredictable physical system is usually acceptable as a source of randomness, so the qualifiers "true" and "physical" are used interchangeably. A hardware random number generator is expected to output near-perfect random numbers ("full entropy"). A physical process usually does not have this property, and a practical TRNG typically includes a few blocks: a noise source that implements the physical process producing the entropy. Usually this process is analog, so a digitizer is used to convert the output of the analog source into a binary representation; a conditioner (randomness extractor) that improves the quality of the random bits; health tests. TRNGs are mostly used in cryptographical algorithms that get completely broken if the random numbers have low entropy, so the testing functionality is usually included. Hardware random number generators generally produce only a limited number of random bits per second. In order to increase the available output data rate, they are often used to generate the "seed" for a faster PRNG. PRNG also helps with the noise source "anonymization" (whitening out the noise source identifying characteristics) and entropy extraction. With a proper PRNG algorithm selected (cryptographically secure pseudorandom number generator, CSPRNG), the combination can satisfy the requirements of Federal Information Processing Standards and Common Criteria standards. == Uses == Hardware random number generators can be used in any application that needs randomness. However, in many scientific applications additional cost and complexity of a TRNG (when compared with pseudo random number generators) provide no meaningful benefits. TRNGs have additional drawbacks for data science and statistical applications: impossibility to re-run a series of numbers unless they are stored, reliance on an analog physical entity can obscure the failure of the source. The TRNGs therefore are primarily used in the applications where their unpredictability and the impossibility to re-run the sequence of numbers are crucial to the success of the implementation: in cryptography and gambling machines. === Cryptography === The major use for hardware random number generators is in the field of data encryption, for example to create random cryptographic keys and nonces needed to encrypt and sign data. In addition to randomness, there are at least two additional requirements imposed by the cryptographic applications: forward secrecy guarantees that the knowledge of the past output and internal state of the device should not enable the attacker to predict future data; backward secrecy protects the "opposite direction": knowledge of the output and internal state in the future should not divulge the preceding data. A typical way to fulfill these requirements is to use a TRNG to seed a cryptographically secure pseudorandom number generator. == History == Physical devices were used to generate random numbers for thousands of years, primarily for gambling. Dice in particular have been known for more than 5000 years (found on locations in modern Iraq and Iran), and flipping a coin (thus producing a random bit) dates at least to the times of ancient Rome. The first documented use of a physical random number generator for scientific purposes was by Francis Galton (1890). He devised a way to sample a probability distribution using a common gambling die. In addition to the top digit, Galton also looked at the face of a die closest to him, thus creating 64 = 24 outcomes (about 4.6 bits of randomness). Kendall and Babington-Smith (1938) used a fast-rotating 10-sector disk that was illuminated by periodic bursts of light. The sampling was done by a human who wrote the number under the light beam onto a pad. The device was utilized to produce a 100,000-digit random number table (at the time such tables were used for statistical experiments, like PRNG nowadays). On 29 April 1947, the RAND Corporation began generating random digits with an "electronic roulette wheel", consisting of a random frequency pulse source of about 100,000 pulses per second gated once per second with a constant frequency pulse and fed into a five-bit binary counter. Douglas Aircraft built the equipment, implementing Cecil Hasting's suggestion (RAND P-113) for a noise source (most likely the well known behavior of the 6D4 miniature gas thyratron tube, when placed in a magnetic field). Twenty of the 32 possible counter values were mapped onto the 10 decimal digits and the other 12 counter values were discarded. The results of a long run from the RAND machine, filtered and tested, were converted into a table, which originally existed only as a deck of punched cards, but was later published in 1955 as a book, 50 rows of 50 digits on each page (A Million Random Digits with 100,000 Normal Deviates). The RAND table was a significant breakthrough in delivering random numbers because such a large and carefully prepared table had never before been available. It has been a useful source for simulations, modeling, and for deriving the arbitrary constants in cryptographic algorithms to demonstrate that the constants had not been selected maliciously ("nothing up my sleeve numbers"). Since the early 1950s, research into TRNGs has been highly active, with thousands of research works published and about 2000 patents granted by 2017. == Physical phenomena with random properties == Multiple different TRNG designs were proposed over time with a large variety of noise sources and digitization techniques ("harvesting"). However, practical considerations (size, power, cost, performance, robustness) dictate the following desirable traits: use of a commonly available inexpensive silicon process; exclusive use of digital design techniques. This allows an easier system-on-chip integration and enables the use of FPGAs; compact and low-power design. This discourages use of analog components (e.g., amplifiers); mathematical justification of the entropy collection mechanisms. Stipčević & Koç in 2014 classified the physical phenomena used to implement TRNG into four groups: electrical noise; free-running oscillators; chaos; quantum effects. === Electrical noise-based RNG === Noise-based RNGs generally follow the same outline: the source of a noise generator is fed into a comparator. If the voltage is above threshold, the comparator output is 1, otherwise 0. The random bit value is latched using a flip-flop. Sources of noise vary and include: Johnson–Nyquist noise ("thermal noise"); Zener noise; avalanche breakdown. The drawbacks of using noise sources for an RNG design are: noise levels are hard to control, they vary with environmental changes and device-to-device; calibration processes needed to ensure a guaranteed amount of entropy are time-consuming; noise levels are typically low, thus the design requires power-hungry amplifiers. The sensitivity of amplifier inputs enables manipulation by an attacker; circuitry located nearby generates a lot of non-random noise thus lowering the entropy; a proof of randomness is near-impossible as multiple interacting physical processes are involved. === Chaos-based RNG === The idea of chaos-based noise stems from the use of a complex system that is hard to characterize by observing its behavior over time. For example, lasers can be put into (undesirable in other applications) chaos mode with chaotically fluctuating power, with power detected using a photodiode and sampled by a comparator. The design can be quite small, as all photonics elements can be integrated on-chip. Stipčević & Koç characterize this technique as "most objectionable", mostly due to the fact that chaotic behavior is usually controlled by a differential equation and no new randomness is introduced, thus there is a possibility of the chaos-based TRNG producing a limited subset of possible output strings. === Free-running oscillators-based RNG === The TRNGs based on a free-running oscilla

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  • Eduroam

    Eduroam

    eduroam (a portmanteau of education and roaming) is an international Wi-Fi internet access roaming service for users in research, higher education and further education. It provides researchers, teachers, and students network access when visiting an institution other than their own. Users are authenticated with credentials from their home institution, regardless of the location of the eduroam access point. Authorization to access the Internet and other resources are handled by the visited institution. Users do not have to pay to use eduroam. In some countries, Internet access via eduroam is also available at other locations than the participating institutions, e.g. in libraries, public buildings, railway stations, city centres and airports. It is also available at many primary and secondary education institutions in Brazil and the US. == History == The eduroam initiative started in 2002 when during the preparations for the creation of TERENA's task force TF-Mobility, Klaas Wierenga of SURFnet shared the idea of combining a RADIUS-based infrastructure with IEEE 802.1X technology to provide roaming network access across research and education networks. Initially, the service was joined by institutions in the Netherlands, Germany, Finland, Portugal, Croatia and the United Kingdom. Later, other NRENs in Europe embraced the idea and started joining the infrastructure, which was then called eduroam. Since 2004, the European Union co-funded further research and development work related to the eduroam service through the GN2 and GN3 projects. From September 2007, the European Union also funded through these projects the continued operation and maintenance of the eduroam service at the European level. The first non-European country to join eduroam was Australia, in December 2004. In Canada, eduroam started as an initiative of the University of British Columbia, which was later taken over by CANARIE as a service of its Canadian Access Federation. In the United States, eduroam was initially a pilot project between the National Science Foundation and the University of Tennessee (UTK). In 2012, Internet2 announced the addition of eduroam to its NET+ service offerings. AnyRoam LLC, a private company, was formed by former UTK staff to serve as an Internet2 active corporate member administering the US top-level servers. In 2021, Internet2 assumed direct management of the eduroam service for US-based organizations. == Technology == The eduroam service uses IEEE 802.1X as the authentication method and a hierarchical system of RADIUS servers. The hierarchy typically consists of RADIUS servers at the participating institutions, national RADIUS servers run by the National Roaming Operators, and regional top-level RADIUS servers for individual world regions. In some cases, institutions contact each other directly via DNS lookups () When a user visits a remote institution, the user's device presents their credentials to the local RADIUS server. That RADIUS server discovers that it is not responsible for the realm of the user's home institution and proxies the access request to another RADIUS server, typically the national RADIUS server. If the visited institution is in a different country than the home institution, the request is in turn proxied to the regional top-level RADIUS server, and then to the national RADIUS server of the user's home country. That national server forwards the credentials to the home institution, where they are verified. The RADIUS response travels back over the proxy-hierarchy to the visited institution and the user is granted access. In eduroam, the user credentials are always presented in the form of an EAP method (). The EAP method is responsible for ensuring that the users credentials are secure, and private. The users credentials can then travel via a number of intermediate servers, not under the control of the home institution of the user. This requirement limits the types of EAP methods that can be used. EAP methods which do not provide for security or privacy of user credentials cannot be used in eduroam. The most commonly used EAP methods in eduroam are EAP-TLS, PEAP, and EAP-TTLS. The methods used generally fall into two broad categories: those that use credentials in the form of some public-key mechanism with certificates and those that use so-called tunnelled authentication with "inner" passwords or other credentials. Most institutions use a tunnelled authentication method that requires a server certificate. These server certificates are used to set up a secure tunnel between the mobile device and the authentication server, through which the user credentials (e.g. name and password) are securely transported. A complication arises if the user's home institution does not use a two-letter country-code top-level domain as part of its realm, but a generic top-level domain such as .edu or .org. By inspection of such realms, it is not possible to determine which national RADIUS server the request should be routed to. Such domains will thus, by default, fail to work in international roaming. The workaround for this problem involves the creation of exceptions in the international RADIUS request routing tables; however, this workaround does not scale as the number of exception entries grows. Several solutions have been proposed to eliminate this workaround in the future, the most promising of which is RADIUS over TLS with Dynamic Discovery, which does not rely on static routing tables inside a RADIUS server configuration to route requests to their proper destination. Instead, the participating institution adds one NAPTR DNS resource record to its own domain's DNS zone, which states by which server eduroam authentication for the domain is handled. == Governance == GÉANT has established a lightweight global governance structure. Recognising the large variety in the organisation and funding of research and education (networking) in different countries and regions, rules imposed on the operations of eduroam are limited to technical and administrative requirements that are necessary to ensure the smooth and secure operations of eduroam worldwide. Moreover, the eduroam operators have the leading role in creating and maintaining the rules of the global eduroam governance. The Global eduroam Governance Committee (GeGC) has the central role in the global eduroam governance structure. While its structure has evolved over time, it presently has three representatives from each of five regions — mirroring those used by the Regional Internet registries — serving a two-year term. In addition, GÉANT may appoint one or more experts as non-voting members of the GeGC. == Geographical deployment == eduroam is available at selected locations in countries with a National Roaming Operator that has signed the eduroam Compliance Statement. Those sixty-seven countries are listed below. In addition, there may be pilot deployments in countries that are in the process of joining eduroam. === Middle East === eduroam is deployed in: === Europe === The NRENs that are members of the consortium of the GN3 project have joined the European eduroam confederation by signing the confederation's policy that requires its members to comply with a set of technical and organisational requirements, which are more specific than those in the global eduroam Compliance Statement. As a consequence, eduroam is deployed in the following countries: In addition, three NRENs that are associate members of the consortium of the GN3 project without voting rights joined the European eduroam confederation; they represent Belarus (UIIP), Moldova (RENAM) and Russia (Joint Supercomputer Center of the Russian Academy of Sciences). Finally, five NRENs not involved in the GN3 project joined the European eduroam confederation on a voluntary basis, enabling the deployment of the service in: The European top-level RADIUS servers are operated by SURFnet and Forskningsnettet. === Asia-Pacific === eduroam is deployed in the following countries and economies: The Asia-Pacific top-level RADIUS servers are operated by AARNet and by the University of Hong Kong. === North America === eduroam is deployed in: === Latin America === eduroam is deployed in: === Africa === eduroam is deployed in: The inter-African RADIUS servers are operated by West-African research and education network WACREN, the UbuntuNet Alliance and TENET.

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  • Change data capture

    Change data capture

    In databases, change data capture (CDC) is a set of software design patterns used to determine and track the data that has changed (the "deltas") so that action can be taken using the changed data. The result is a delta-driven dataset. CDC is an approach to data integration that is based on the identification, capture and delivery of the changes made to enterprise data sources. For instance it can be used for incremental update of data loading. CDC occurs often in data warehouse environments since capturing and preserving the state of data across time is one of the core functions of a data warehouse, but CDC can be utilized in any database or data repository system. == Methodology == System developers can set up CDC mechanisms in a number of ways and in any one or a combination of system layers from application logic down to physical storage. In a simplified CDC context, one computer system has data believed to have changed from a previous point in time, and a second computer system needs to take action based on that changed data. The former is the source, the latter is the target. It is possible that the source and target are the same system physically, but that would not change the design pattern logically. Multiple CDC solutions can exist in a single system. === Timestamps on rows === Tables whose changes must be captured may have a column that represents the time of last change. Names such as LAST_UPDATE, LAST_MODIFIED, etc. are common. Any row in any table that has a timestamp in that column that is more recent than the last time data was captured is considered to have changed. Timestamps on rows are also frequently used for optimistic locking so this column is often available. === Version numbers on rows === Database designers give tables whose changes must be captured a column that contains a version number. Names such as VERSION_NUMBER, etc. are common. One technique is to mark each changed row with a version number. A current version is maintained for the table, or possibly a group of tables. This is stored in a supporting construct such as a reference table. When a change capture occurs, all data with the latest version number is considered to have changed. Once the change capture is complete, the reference table is updated with a new version number. (Do not confuse this technique with row-level versioning used for optimistic locking. For optimistic locking each row has an independent version number, typically a sequential counter. This allows a process to atomically update a row and increment its counter only if another process has not incremented the counter. But CDC cannot use row-level versions to find all changes unless it knows the original "starting" version of every row. This is impractical to maintain.) === Status indicators on rows === This technique can either supplement or complement timestamps and versioning. It can configure an alternative if, for example, a status column is set up on a table row indicating that the row has changed (e.g., a boolean column that, when set to true, indicates that the row has changed). Otherwise, it can act as a complement to the previous methods, indicating that a row, despite having a new version number or a later date, still shouldn't be updated on the target (for example, the data may require human validation). === Time/version/status on rows === This approach combines the three previously discussed methods. As noted, it is not uncommon to see multiple CDC solutions at work in a single system, however, the combination of time, version, and status provides a particularly powerful mechanism and programmers should utilize them as a trio where possible. The three elements are not redundant or superfluous. Using them together allows for such logic as, "Capture all data for version 2.1 that changed between 2005-06-01 00:00 and 2005-07-01 00:00 where the status code indicates it is ready for production." === Triggers on tables === May include a publish/subscribe pattern to communicate the changed data to multiple targets. In this approach, triggers log events that happen to the transactional table into another queue table that can later be "played back". For example, imagine an Accounts table, when transactions are taken against this table, triggers would fire that would then store a history of the event or even the deltas into a separate queue table. The queue table might have schema with the following fields: Id, TableName, RowId, Timestamp, Operation. The data inserted for our Account sample might be: 1, Accounts, 76, 2008-11-02 00:15, Update. More complicated designs might log the actual data that changed. This queue table could then be "played back" to replicate the data from the source system to a target. Data capture offers a challenge in that the structure, contents and use of a transaction log is specific to a database management system. Unlike data access, no standard exists for transaction logs. Most database management systems do not document the internal format of their transaction logs, although some provide programmatic interfaces to their transaction logs (for example: Oracle, DB2, SQL/MP, SQL/MX and SQL Server 2008). Other challenges in using transaction logs for change data capture include: Coordinating the reading of the transaction logs and the archiving of log files (database management software typically archives log files off-line on a regular basis). Translation between physical storage formats that are recorded in the transaction logs and the logical formats typically expected by database users (e.g., some transaction logs save only minimal buffer differences that are not directly useful for change consumers). Dealing with changes to the format of the transaction logs between versions of the database management system. Eliminating uncommitted changes that the database wrote to the transaction log and later rolled back. Dealing with changes to the metadata of tables in the database. CDC solutions based on transaction log files have distinct advantages that include: minimal impact on the database (even more so if one uses log shipping to process the logs on a dedicated host). no need for programmatic changes to the applications that use the database. low latency in acquiring changes. transactional integrity: log scanning can produce a change stream that replays the original transactions in the order they were committed. Such a change stream include changes made to all tables participating in the captured transaction. no need to change the database schema == Confounding factors == As often occurs in complex domains, the final solution to a CDC problem may have to balance many competing concerns. === Unsuitable source systems === Change data capture both increases in complexity and reduces in value if the source system saves metadata changes when the data itself is not modified. For example, some Data models track the user who last looked at but did not change the data in the same structure as the data. This results in noise in the Change Data Capture. === Tracking the capture === Actually tracking the changes depends on the data source. If the data is being persisted in a modern database then Change Data Capture is a simple matter of permissions. Two techniques are in common use: Tracking changes using database triggers Reading the transaction log as, or shortly after, it is written. If the data is not in a modern database, CDC becomes a programming challenge. === Push versus pull === Push: the source process creates a snapshot of changes within its own process and delivers rows downstream. The downstream process uses the snapshot, creates its own subset and delivers them to the next process. Pull: the target that is immediately downstream from the source, prepares a request for data from the source. The downstream target delivers the snapshot to the next target, as in the push model. === Alternatives === Sometimes the slowly changing dimension is used as an alternative method. CDC and SCD are similar in that both methods can detect changes in a data set. The most common forms of SCD are type 1 (overwrite), type 2 (maintain history) or 3 (only previous and current value). SCD 2 can be useful if history is needed in the target system. CDC overwrites in the target system (akin to SCD1), and is ideal when only the changed data needs to arrive at the target, i.e. a delta-driven dataset.

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  • Retained mode

    Retained mode

    Retained mode in computer graphics is a major pattern of API design in graphics libraries, in which the graphics library, instead of the client, retains the scene (complete object model of the rendering primitives) to be rendered and the client calls into the graphics library do not directly cause actual rendering, but make use of extensive indirection to resources, managed – thus retained – by the graphics library. It does not preclude the use of double-buffering. Immediate mode is an alternative approach. Historically, retained mode has been the dominant style in GUI libraries; however, both can coexist in the same library and are not necessarily exclusionary in practice. == Overview == In retained mode the client calls do not directly cause actual rendering, but instead update an abstract internal model (typically a list of objects) which is maintained within the library's data space. This allows the library to optimize when actual rendering takes place along with the processing of related objects. Some techniques to optimize rendering include: managing double buffering treatment of hidden surfaces by backface culling/occlusion culling (Z-buffering) only transferring data that has changed from one frame to the next from the application to the library Example of coexistence with immediate mode in the same library is OpenGL. OpenGL has immediate mode functions that can use previously defined server side objects (textures, vertex buffers and index buffers, shaders, etc.) without resending unchanged data. Examples of retained mode rendering systems include Windows Presentation Foundation, SceneKit on macOS, and PHIGS.

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  • Signals intelligence

    Signals intelligence

    Signals intelligence (SIGINT) is the act and field of intelligence-gathering by interception of signals, whether communications between people (communications intelligence—abbreviated to COMINT) or from electronic signals not directly used in communication (electronic intelligence—abbreviated to ELINT). As classified and sensitive information is usually encrypted, signals intelligence may necessarily involve cryptanalysis (to decipher the messages). Traffic analysis—the study of who is signaling to whom and in what quantity—is also used to integrate information, and it may complement cryptanalysis. == History == === Origins === Electronic interceptions appeared as early as 1900, during the Boer War of 1899–1902. The British Royal Navy had installed wireless sets produced by Marconi on board their ships in the late 1890s, and the British Army used some limited wireless signalling. The Boers captured some wireless sets and used them to make vital transmissions. Since the British were the only people transmitting at the time, the British did not need special interpretation of the signals that they were. The birth of signals intelligence in a modern sense dates from the Russo-Japanese War of 1904–1905. As the Russian fleet prepared for conflict with Japan in 1904, the British ship HMS Diana stationed in the Suez Canal intercepted Russian naval wireless signals being sent out for the mobilization of the fleet, for the first time in history. === Development in World War I === Over the course of the First World War, a new method of signals intelligence reached maturity. Russia's failure to properly protect its communications fatally compromised the Russian Army's advance early in World War I and led to their disastrous defeat by the Germans under Ludendorff and Hindenburg at the Battle of Tannenberg. In 1918, French intercept personnel captured a message written in the new ADFGVX cipher, which was cryptanalyzed by Georges Painvin. This gave the Allies advance warning of the German 1918 Spring Offensive. The British in particular, built up great expertise in the newly emerging field of signals intelligence and codebreaking (synonymous with cryptanalysis). On the declaration of war, Britain cut all German undersea cables. This forced the Germans to communicate exclusively via either (A) a telegraph line that connected through the British network and thus could be tapped; or (B) through radio which the British could then intercept. Rear Admiral Henry Oliver appointed Sir Alfred Ewing to establish an interception and decryption service at the Admiralty; Room 40. An interception service known as 'Y' service, together with the post office and Marconi stations, grew rapidly to the point where the British could intercept almost all official German messages. The German fleet was in the habit each day of wirelessing the exact position of each ship and giving regular position reports when at sea. It was possible to build up a precise picture of the normal operation of the High Seas Fleet, to infer from the routes they chose where defensive minefields had been placed and where it was safe for ships to operate. Whenever a change to the normal pattern was seen, it immediately signalled that some operation was about to take place, and a warning could be given. Detailed information about submarine movements was also available. The use of radio-receiving equipment to pinpoint the location of any single transmitter was also developed during the war. Captain H.J. Round, working for Marconi, began carrying out experiments with direction-finding radio equipment for the army in France in 1915. By May 1915, the Admiralty was able to track German submarines crossing the North Sea. Some of these stations also acted as 'Y' stations to collect German messages, but a new section was created within Room 40 to plot the positions of ships from the directional reports. Room 40 played an important role in several naval engagements during the war, notably in detecting major German sorties into the North Sea. The battle of Dogger Bank was won in no small part due to the intercepts that allowed the Navy to position its ships in the right place. It played a vital role in subsequent naval clashes, including at the Battle of Jutland as the British fleet was sent out to intercept them. The direction-finding capability allowed for the tracking and location of German ships, submarines, and Zeppelins. The system was so successful that by the end of the war, over 80 million words, comprising the totality of German wireless transmission over the course of the war, had been intercepted by the operators of the Y-stations and decrypted. However, its most astonishing success was in decrypting the Zimmermann Telegram, a telegram from the German Foreign Office sent via Washington to its ambassador Heinrich von Eckardt in Mexico. === Postwar consolidation === With the importance of interception and decryption firmly established by the wartime experience, countries established permanent agencies dedicated to this task in the interwar period. In 1919, the British Cabinet's Secret Service Committee, chaired by Lord Curzon, recommended that a peace-time codebreaking agency should be created. The Government Code and Cypher School (GC&CS) was the first peace-time codebreaking agency, with a public function "to advise as to the security of codes and cyphers used by all Government departments and to assist in their provision", but also with a secret directive to "study the methods of cypher communications used by foreign powers". GC&CS officially formed on 1 November 1919, and produced its first decrypt on 19 October. By 1940, GC&CS was working on the diplomatic codes and ciphers of 26 countries, tackling over 150 diplomatic cryptosystems. The US Cipher Bureau was established in 1919 and achieved some success at the Washington Naval Conference in 1921, through cryptanalysis by Herbert Yardley. Secretary of War Henry L. Stimson closed the US Cipher Bureau in 1929 with the words "Gentlemen do not read each other's mail." === World War II === The use of SIGINT had even greater implications during World War II. The combined effort of intercepts and cryptanalysis for the whole of the British forces in World War II came under the code name "Ultra", managed from Government Code and Cypher School at Bletchley Park. Properly used, the German Enigma and Lorenz ciphers should have been virtually unbreakable, but flaws in German cryptographic procedures, and poor discipline among the personnel carrying them out, created vulnerabilities which made Bletchley's attacks feasible. Bletchley's work was essential to defeating the U-boats in the Battle of the Atlantic, and to the British naval victories in the Battle of Cape Matapan and the Battle of North Cape. In 1941, Ultra exerted a powerful effect on the North African desert campaign against German forces under General Erwin Rommel. General Sir Claude Auchinleck wrote that were it not for Ultra, "Rommel would have certainly got through to Cairo". Ultra decrypts featured prominently in the story of Operation SALAM, László Almásy's mission across the desert behind Allied lines in 1942. Prior to the Normandy landings on D-Day in June 1944, the Allies knew the locations of all but two of Germany's fifty-eight Western Front divisions. Winston Churchill was reported to have told King George VI: "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" Supreme Allied Commander, Dwight D. Eisenhower, at the end of the war, described Ultra as having been "decisive" to Allied victory. Official historian of British Intelligence in World War II Sir Harry Hinsley argued that Ultra shortened the war "by not less than two years and probably by four years"; and that, in the absence of Ultra, it is uncertain how the war would have ended. At a lower level, German cryptanalysis, direction finding, and traffic analysis were vital to Rommel's early successes in the Western Desert Campaign until British forces tightened their communications discipline and Australian raiders destroyed his principal SIGINT Company. == Technical definitions == The United States Department of Defense has defined the term "signals intelligence" as: A category of intelligence comprising either individually or in combination all communications intelligence (COMINT), electronic intelligence (ELINT), and foreign instrumentation signals intelligence (FISINT), however transmitted. Intelligence derived from communications, electronic, and foreign instrumentation signals. Being a broad field, SIGINT has many sub-disciplines. The two main ones are communications intelligence (COMINT) and electronic intelligence (ELINT). == Disciplines shared across the branches == === Targeting === A collection system has to know to look for a particular signal. "System", in this context, has several nuances. Targeting is the process of developing collection requirements: "1. A

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  • Group key

    Group key

    In cryptography, a group key is a cryptographic key that is shared between a group of users. Typically, group keys are distributed by sending them to individual users, either physically, or encrypted individually for each user using either that user's pre-distributed private key. A common use of group keys is to allow a group of users to decrypt a broadcast message that is intended for that entire group of users, and no one else. For example, in the Second World War, group keys (known as "iodoforms", a term invented by a classically educated non-chemist, and nothing to do with the chemical of the same name) were sent to groups of agents by the Special Operations Executive. These group keys allowed all the agents in a particular group to receive a single coded message. In present-day applications, group keys are commonly used in conditional access systems, where the key is the common key used to decrypt the broadcast signal, and the group in question is the group of all paying subscribers. In this case, the group key is typically distributed to the subscribers' receivers using a combination of a physically distributed secure cryptoprocessor in the form of a smartcard and encrypted over-the-air messages.

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  • Story (social media)

    Story (social media)

    In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence. == Definition == A story is a short sequence of images, videos, or other social media content, which can be accompanied by backgrounds, music, text, stickers, animations, filters or emojis. Social media platforms typically advance through the sequence automatically when presenting a story to a viewer. Although the sequential nature of stories can be used to tell a narrative, the pieces of a story can also be unrelated. Social media platforms that offer stories will typically have a primary story for each user which consists of everything the user posted to their story over a certain period of time, usually the most recent 24 hours. Most stories cannot be changed afterwards and are only available for a short time. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically. == History == In October 2013, Snapchat first introduced the story function as a series of Snaps that can together tell a narrative through a chronological order, with each Snap being viewable by all of the poster's friends and deleted after 24 hours. Stories soon surpassed private Snaps to become Snapchat's most-viewed type of post. After 2015, Snapchat introduced a feature allowing users to post private stories viewable by a chosen subset of their friends. Later other apps would copy this feature. In August 2016, Instagram introduced a stories function that deletes the content after 24 hours. Various commenters have accused the site of copying Snapchat. In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status. In March 2017, a story function was introduced in Facebook Messenger. In February 2018, Google launched AMP Stories, bringing a story-style format to certain Google search results on mobile devices. In August 2018, YouTube introduced a stories function that initially was limited to pictures, but was later expanded to support short video clips. The feature was shut down in June 2023. In August 2018, the GIF website Giphy introduced a story function. In March 2022, TikTok added a story feature which allowed users to create 15 second long videos that delete after 24 hours. In June 2023, Telegram CEO Pavel Durov announced stories for Telegram would be released in July 2023. In July 2023, the feature was released for premium users, and in August 2023 it was rolled out for all users. == User motivations == In 2022, a study performed by Jia-Dai (Evelyn) Lu and Jhih-Syuan (Elaine) Lin examined the various motivations for updating stories on Instagram. The researchers found a new configuration of motivations for using Instagram Stories: exploration, self-enhancement, perceived functionality, entertainment, social sharing, relationship building, novelty, and surveillance. The findings also highlighted that contribution and creation activities are likely to result in positive emotions, while creation alone predicts negative emotions while updating stories on Instagram. == Usage statistics == In 2019, around 1.5 billion people worldwide every day on average used the stories function in a social network or messenger. Younger people in particular use this function. More than 20% of people aged 18 to 24 use Instagram stories, while it is just under 2% of those over 55. In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. Stories in the areas of fashion and tourism are particularly popular. The website Fanpage Karma analyzed several Instagram accounts and determined the average reach of posts and stories per follower, concluding that posts have a higher reach than stories, which often have less than half the reach.

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  • Patent visualisation

    Patent visualisation

    Patent visualisation is an application of information visualisation. The number of patents has been increasing, encouraging companies to consider intellectual property as a part of their strategy. Patent visualisation, like patent mapping, is used to quickly view a patent portfolio. Software dedicated to patent visualisation began to appear in 2000, for example Aureka from Aurigin (now owned by Thomson Reuters). Many patent and portfolio analytics platforms, such as Questel, Patent Forecast, PatSnap, Patentcloud, Relecura, and Patent iNSIGHT Pro, offer options to visualise specific data within patent documents by creating topic maps, priority maps, IP Landscape reports, etc. Software converts patents into infographics or maps, to allow the analyst to "get insight into the data" and draw conclusions. Also called patinformatics, it is the "science of analysing patent information to discover relationships and trends that would be difficult to see when working with patent documents on a one-and-one basis". Patents contain structured data (like publication numbers) and unstructured text (like title, abstract, claims and visual info). Structured data are processed by data-mining and unstructured data are processed with text-mining. == Data mining == The main step in processing structured information is data-mining, which emerged in the late 1980s. Data mining involves statistics, artificial intelligence, and machine learning. Patent data mining extracts information from the structured data of the patent document. These structured data are bibliographic fields such as location, date or status. === Structured fields === === Advantages === Data mining allows study of filing patterns of competitors and locates main patent filers within a specific area of technology. This approach can be helpful to monitor competitors' environments, moves and innovation trends and gives a macro view of a technology status. == Text-mining == === Principle === Text mining is used to search through unstructured text documents. This technique is widely used on the Internet, it has had success in bioinformatics and now in the intellectual property environment. Text mining is based on a statistical analysis of word recurrence in a corpus. An algorithm extracts words and expressions from title, summary and claims and gathers them by declension. "And" and "if" are labeled as non-information bearing words and are stored in the stopword list. Stoplists can be specialised in order to create an accurate analysis. Next, the algorithm ranks the words by weight, according to their frequency in the patent's corpus and the document frequency containing this word. The score for each word is calculated using a formula such as: W e i g h t = T e r m F r e q u e n c y D o c u m e n t F r e q u e n c y = F r e q u e n c y o f t h e w o r d o r e x p r e s s i o n i n t h e T e x t S e a N u m b e r o f d o c u m e n t s c o n t a i n i n g t h e e x p r e s s i o n o r w o r d {\displaystyle Weight={\frac {Term\ Frequency}{Document\ Frequency}}={\frac {Frequency\ of\ the\ word\ or\ expression\ in\ the\ Text\ Sea}{Number\ of\ documents\ containing\ the\ expression\ or\ word}}} A frequently used word in several documents has less weight than a word used frequently in a few patents. Words under a minimum weight are eliminated, leaving a list of pertinent words or descriptors. Each patent is associated to the descriptors found in the selected document. Further, in the process of clusterisation, these descriptors are used as subsets, in which the patent are regrouped or as tags to place the patents in predetermined categories, for example keywords from International Patent Classifications. Four text parts can be processed with text-mining : Title Abstract Claim Patent Full-Text Software offer different combinations but title, abstract and claim are generally the most used, providing a good balance between interferences and relevancy. === Advantages === Text-mining can be used to narrow a search or quickly evaluate a patent corpus. For instance, if a query produces irrelevant documents, a multi-level clustering hierarchy identifies them in order to delete them and refine the search. Text-mining can also be used to create internal taxonomies specific to a corpus for possible mapping. == Visualisations == Allying patent analysis and informatic tools offers an overview of the environment through value-added visualisations. As patents contain structured and unstructured information, visualisations fall in two categories. Structured data can be rendered with data mining in macrothematic maps and statistical analysis. Unstructured information can be shown in like clouds, cluster maps and 2D keyword maps. === Data mining visualisation === === Text mining visualisation === === Visualisation for both data-mining and text-mining === Mapping visualisations can be used for both text-mining and data-mining results. == Uses == What patent visualisation can highlight: Competitors Partners New innovations Technologic environment description Networks Field application: R&D strategy management Competitive intelligence Licensing Strategy

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  • Virtual collective consciousness

    Virtual collective consciousness

    Virtual collective consciousness (VCC) is a term rebooted and promoted by two behavioral scientists, Yousri Marzouki and Olivier Oullier in their 2012 Huffington Post article titled: "Revolutionizing Revolutions: Virtual Collective Consciousness and the Arab Spring", after its first appearance in 1999-2000. VCC is now defined as an internal knowledge catalyzed by social media platforms and shared by a plurality of individuals driven by the spontaneity, the homogeneity, and the synchronicity of their online actions. VCC occurs when a large group of persons, brought together by a social media platform think and act with one mind and share collective emotions. Thus, they are able to coordinate their efforts efficiently, and could rapidly spread their word to a worldwide audience. When interviewed about the concept of VCC that appeared in the book - Hyperconnectivity and the Future of Internet Communication - he edited, Professor of Pervasive Computing, Adrian David Cheok mentioned the following: "The idea of a global (collective) virtual consciousness is a bottom-up process and a rather emergent property resulting from a momentum of complex interactions taking place in social networks. This kind of collective behaviour (or intelligence) results from a collision between a physical world and a virtual world and can have a real impact in our life by driving collective action." == Etymology == In 1999-2000, Richard Glen Boire provided a cursory mention and the only occurrence of the term "Virtual collective consciousness" in his text as follows: The trend of technology is to overcome the limitations of the human body. And, the Web has been characterized as a virtual collective consciousness and unconsciousness The recent definition of VCC evolved from the first empirical study that provided a cyberpsychological insight into the contribution of Facebook to the 2011 Tunisian revolution. In this study, the concept was originally called "collective cyberconsciousness". The latter is an extension of the idea of "collective consciousness" coupled with "citizen media" usage. The authors of this study also made a parallel between this original definition of VCC and other comparable concepts such as Durkheim's collective representation, Žižek's "collective mind" or Boguta's "new collective consciousness" that he used to describe the computational history of the Internet shutdown during the Egyptian revolution. Since VCC is the byproduct of the network's successful actions, then these actions must be timely, acute, rapid, domain-specific, and purpose-oriented to successfully achieve their goal. Before reaching a momentum of complexity, each collective behavior starts by a spark that triggers a chain of events leading to a crystallized stance of a tremendous amount of interactions. Thus, VCC is an emergent global pattern from these individual actions. In 2012, the term virtual collective consciousness resurfaced and was brought to light after extending its applications to the Egyptian case and the whole social networking major impact on the success of the so-called Arab Spring. Moreover, the acronym VCC was suggested to identify the theoretical framework covering on-line behaviors leading to a virtual collective consciousness. Hence, online social networks have provided a new and faster way of establishing or modifying "collective consciousness" that was paramount to the 2011 uprisings in the Arab world. == Theoretical underpinnings of VCC == Various theoretical references in fields ranging from sociology to computer science were mentioned in order to account for the key features that render the framework for a virtual collective consciousness. The following list is not exhaustive, but the references it contains are often highlighted: Émile Durkheim's collective representations are at the heart of VCC since collectivity taken decisions according to Durkheim's assumptions will approve or disapprove individuals' actions and help them eventually reach their final goal. Marshall McLuhan's global village: The shrinking of our big world to a small place called cyberspace is made possible by technological extensions of human consciousness. Carl Jung's collective unconscious: When a society witnesses significant changes, the anchoring of archetypal images (e.g., political leaders) seems to be deeply rooted in individuals' collective unconscious that is likely to bias their political choices. Individual memories of public events were also supposed to convey a "collective awareness" that can be subconsciously altered by the instantaneous spread of information through social networking around the world. Daniel Wegner's transactive memory (TM): social-networking platforms such as Facebook during the Tunisian revolution or Twitter during the Egyptian revolution served as placeholders of a VCC where information can be harnessed and steered to the highly specific revolutionary purpose. Although research on TM was originally limited to couples, small groups, and organizations, recent studies strongly suggest that an effective TM can operate on a very large scale too. James Surowiecki's wisdom of crowds Collective influence algorithm: The CI (Collective influence) algorithm is effective in finding influential nodes in a variety of networks, including social networks, communication networks, and biological networks. It has been used to identify influencers on social-media platforms, to identify key nodes in transportation networks, and to identify potential drug-targets in biological networks. == Some illustrations of VCC == Besides the studied effect of social networking on the Tunisian and Egyptian revolutions, the former via Facebook and the latter via Twitter other applications were studied under the prism of VCC framework: The Whitacre's virtual choir: A compelling example of the degree of autonomy and self-identity members of a spontaneously created network through a VCC is Eric Whitacre's unique musical project that involved a collection of singers performing remotely to create a virtual Choir. The effect of all the voices illustrated a genuine virtual collective empathy merging the artist's mind with all the singers through his silent conducting gestures. The Harlem Shake dance: The Bitcoin protocol: It was questioned whether or not the Bitcoin protocol can morph into virtual collective consciousness. The Byzantine generals problem was used as an analogy to understand the behavioral complexity of the community of Bitcoin's users. Artificial Social Networking Intelligence (ASNI): refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize users' interactions and experiences within social networks. ASNI is expected to evolve rapidly, influencing how we interact online and shaping our digital experiences. Transparency, ethical considerations, media influence bias, and user control over data will be crucial to ensure responsible development and positive impact.

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  • Business continuity and disaster recovery auditing

    Business continuity and disaster recovery auditing

    Given organizations' increasing dependency on information technology (IT) to run their operations, business continuity planning (and its subset IT service continuity planning) covers the entire organization, while disaster recovery focuses on IT. Auditing documents covering an organization's business continuity and disaster recovery (BCDR) plans provides a third-party validation to stakeholders that the documentation is complete and does not contain material misrepresentations. == Overview == Often used together, the terms business continuity (BC) and disaster recovery (DR) are very different. BC refers to the ability of a business to continue critical functions and business processes after the occurrence of a disaster, whereas DR refers specifically to the IT functions of the business, albeit a subset of BC. == Metrics == The primary objective is to protect the organization in the event that all or part of its operations and/or computer services are rendered partially or completely unusable. === DR metrics === Minimizing downtime and data loss during disaster recovery is typically measured in terms of two key concepts: Recovery time objective (RTO), time until a system is completely up and running Recovery point objective (RPO), a measure of the ability to recover files by specifying a point in time the backup copy will restore to. == The auditor's role == Role of the Internal Auditor in Auditing a Disaster Recovery Plan (DRP): 1. Governance & Oversight - Confirm roles, responsibilities, and oversight are defined, and DRP aligns with risk appetite and continuity strategy. 2. Risk Assessment & BIA - Verify risk and impact assessments identify critical systems and define RTO/RPO. 3. Plan Design & Documentation - Ensure the DRP is current, complete, and includes key recovery procedures. 4. Testing & Validation - Confirm regular DRP testing occurs and results are used to improve the plan. 5. Backup & Recovery - Assess backup frequency and recovery capabilities against RTO/RPO targets. 6. Communication & Training - Verify staff are trained and communication protocols are in place for crises. 7. Maintenance & Improvement - Ensure the DRP is regularly updated and lessons learned are integrated. == Documentation == === Disaster recovery plan === A disaster recovery plan (DRP) is a documented process or set of procedures to execute an organization's disaster recovery processes and recover and protect a business IT infrastructure in the event of a disaster. It is "a comprehensive statement of consistent actions to be taken before, during and after a disaster". The disaster could be natural, environmental or man-made. Man-made disasters could be intentional (for example, an act of a terrorist) or unintentional (that is, accidental, such as the breakage of a man-made dam or even "fat fingers" - or errant commands entered - on a computer system). ==== Types of plans ==== Although there is no one-size-fits-all plan, there are three basic strategies: prevention, including proper backups, having surge protectors and generators detection, a byproduct of routine inspections, which may discover new (potential) threats correction The latter may include securing proper insurance policies, and holding a "lessons learned" brainstorming session. ==== Best practices ==== To maximize their effectiveness, DRPs are most effective when updated frequently, and should: be an integral part of all business analysis processes, be revisited at every major corporate acquisition, at every new product launch and at every new system development milestone. be thoroughly tested, not just unpracticed bureaucratic documentation Adequate records need to be retained by the organization. The auditor examines records, billings, and contracts to verify that records are being kept. One such record is a current list of the organization's hardware and software vendors. Such list is made and periodically updated to reflect changing business practices and as part of an IT asset management system. Copies of it are stored on and off site and are made available or accessible to those who require them. An auditor tests the procedures used to meet this objective and determine their effectiveness. === Relationship to BCPs === Disaster recovery is a subset of business continuity. Where DRP encompasses the policies, tools and procedures to enable recovery of data following a catastrophic event, BCP involves keeping all aspects of a business functioning regardless of potential disruptive events. As such, a business continuity plan is a comprehensive organizational strategy that includes the DRP as well as threat prevention, detection, recovery, and resumption of operations should a data breach or other disaster event occur. Therefore, BCP consists of five component plans: Business resumption plan Occupant emergency plan Continuity of operations plan Incident management plan Disaster recovery plan The first three components (business resumption, occupant emergency, and continuity of operations plans) do not deal with the IT infrastructure. The incident management plan (IMP) does deal with the IT infrastructure, but since it establishes structure and procedures to address cyber attacks against an organization's IT systems, it generally does not represent an agent for activating the DRP; thus DRP is the only BCP component of active interest to IT. == Testing == The overall categorization of tests are functional- and discussion-based. Types of tests include: tabletop exercises, checklists, simulations, parallel processing (testing recovery site while primary site is in operation), and full interruption (fail over) tests. These apply to both BC and DR. == Benefits == Like every insurance plan, there are benefits that can be obtained from proper business continuity planning, including: Studies have shown a correlation between higher spending on auditing fees and lower rates of Incidents. Minimizing risk of delays Guaranteeing the reliability of standby systems (even automating the failure detection and recovery in certain scenarios) Providing a standard for testing the plan Minimizing decision-making during a disaster Reducing potential legal liabilities Lowering unnecessarily stressful work environment === Planning and testing methodology === According to Geoffrey H. Wold of the Disaster Recovery Journal, the entire process involved in developing a Disaster Recovery Plan consists of 10 steps: Performing a risk assessment: The planning committee prepares a risk analysis and a business impact analysis (BIA) that includes a range of possible disasters. Each functional area of the organization is analyzed to determine potential consequences. Traditionally, fire has posed the greatest threat. A thorough plan provides for "worst case" situations, such as destruction of the main building. Establishing priorities for processing and operations: Critical needs of each department are evaluated and prioritized. Written agreements for alternatives selected are prepared, with details specifying duration, termination conditions, system testing, cost, any special security procedures, procedure for the notification of system changes, hours of operation, the specific hardware and other equipment required for processing, personnel requirements, definition of the circumstances constituting an emergency, process to negotiate service extensions, guarantee of compatibility, availability, non-mainframe resource requirements, priorities, and other contractual issues. Collecting data: This includes various lists (employee backup position listing, critical telephone numbers list, master call list, master vendor list, notification checklist), inventories (communications equipment, documentation, office equipment, forms, insurance policies, workgroup and data center computer hardware, microcomputer hardware and software, office supply, off-site storage location equipment, telephones, etc.), distribution register, software and data files backup/retention schedules, temporary location specifications, any other such lists, materials, inventories, and documentation. Pre-formatted forms are often used to facilitate the data gathering process. Organizing and documenting a written plan Developing testing criteria and procedures: reasons for testing include Determining the feasibility and compatibility of backup facilities and procedures. Identifying areas in the plan that need modification. Providing training to the team managers and team members. Demonstrating the ability of the organization to recover. Providing motivation for maintaining and updating the disaster recovery plan. Testing the plan: An initial "dry run" of the plan is performed by conducting a structured walk-through test. An actual test-run must be performed. Problems are corrected. Initial testing can be plan is done in sections and after normal business hours to minimize disruptions. Subsequent tests occur during normal business hours. === Caveats/controversie

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  • Social media optimization

    Social media optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor

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  • Render layers

    Render layers

    When creating computer-generated imagery, final scenes appearing in movies and television productions are usually produced by rendering more than one "layer" or "pass," which are multiple images designed to be put together through digital compositing to form a completed frame. Rendering in passes is based on a traditions in motion control photography which predate CGI. As an example, for a visual effects shot, a camera could be programmed to move past a physical model of a spaceship in one pass to film the fully lit beauty pass of the ship, and then to repeat exactly the same camera move passing the ship again to photograph additional elements such as the illuminated windows in the ship or its thrusters. Once all of the passes were filmed, they could then be optically printed together to form a completed shot. The terms render layers and render passes are sometimes used interchangeably. However, rendering in layers refers specifically to separating different objects into separate images, such as a layer each for foreground characters, sets, distant landscape, and sky. On the other hand, rendering in passes refers to separating out different aspects of the scene, such as shadows, highlights, or reflections, into separate images.

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  • Visual networking

    Visual networking

    Visual networking refers to an emerging class of user applications that combine digital video and social networking capabilities. It is based upon the premise that visual literacy, "the ability to interpret, negotiate and make meaning from information presented in the form of a moving image", is a powerful force in how humans communicate, entertain and learn. The duality of visual networking—subsuming entertainment and communications, professional and personal content, video and other digital media, data networks and social networks to create immersive experiences, when, where and how the user wants it. These applications have changed video content from long-form movies and broadcast television programming to a database of segments or "clips", and social network annotations. And the generation and distribution of content takes on a new dimension with Web 2.0 applications—participatory social-networks or communities that facilitate interactive creativity, collaboration and sharing between users. == History == The rise of visual networking is relatively recent phenomenon driven by the emergence of social networking capabilities and the ability to deliver interactive video over a broadband network. It is a natural evolution of the current social networking phenomena whereby social networking annotations are layered over broadband video to create highly interactive and immersive experiences between individuals and their content. Until early 2005 this was not considered viable due to the lack of web and broadband infrastructure designed to support the transmission of web video and the still nascent stage of social networks like MySpace and Facebook. The introduction of YouTube in February 2005 marked the first significant combination of broadband video and social network systems designed to allow users to share, rate and tag user generated and premium content. From 2006 to 2008 this trend continued to gain steam as individuals and businesses pursued new combinations of video and social networking across a wide range of entertainment, communication and learning applications. == Broadband video takes off == Video has largely been defined by its use as an entertainment medium. Since the commercial availability of the television in the late '30s video has become the dominant entertainment medium far eclipsing audio and text based entertainment both in terms of time and dollars spent. Within the past decade, video use has rapidly evolved across a broader range of devices, multiple locations and user applications. The popularization of the long-tail and user-generated video has further challenged people's ideas of what's possible with video. A key advantage of video relative to other media is its superior ability to communicate ideas and emotions economically. If a picture is worth a thousand words, then a video may be worth a thousand pictures. Video by its very nature is highly experiential, making communications more compelling, informative and memorable. == Social networking meets video == At the core of visual networking is the concept that people can participate in communities of content and communities of interest. A community of interest is defined as a community of people who share a common interest or passion. These people exchange ideas and thoughts about the given passion, but may know (or care) little about each other outside of this area. Participation in a community of interest can be compelling, entertaining and create a ‘sticky’ community where people return frequently and remain for extended periods. The unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose. Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. == Transition from search to discovery == The phrase The Long Tail was, according to Chris Anderson, first coined by himself in October 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. The Long Tail also has implications for the producers of content; especially those whose products could not—for economic reasons—find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavor. One example of this is YouTube, where thousands of diverse videos—whose content, production value or lack of popularity make them inappropriate for traditional television—are easily accessible to a wide range of viewers. The benefit to the consumer is that they know have an almost infinite choice of content to select from able to create their own specific channels based upon their unique needs. A potential negative side effect of the long tail is the rapidly growing inventory of text, audio and video content. The storage and distribution systems of the past restricted the number of songs, video, and books making it easier to search for what was relevant to the individual. As the long-tail has grown, more and more relevant and irrelevant content passes an individual by without their knowledge. This is especially true for video because unlike text-based files which can searched and indexed for easy finding, video typically has only its title as a clue to what's in it. This lack of comprehensive meta-data has limited the applicability of traditional search models. Augmenting traditional search has been the emergence of content based discovery tools that make people aware of relevant content based upon their participation in communities of interest and/or communities of content. The idea is that users may or may not start out searching for something, but they soon begin reacting to things they find, exploring links on pages they stumble upon and taking cues from fellow surfers about where to go. Instead of the old, passive, lean-back style of watching video, viewers are actively seeking content through discovery. People interact with each other, posting comments on what they just saw. Many sites now allow people to vote on videos, ranking and rating them. Ranking is the result of one of a number of algorithms that measure how many people have watched something or how many sites link to it. == Early examples == YouTube is the best early example of a visual networking experience. YouTube is a video sharing website where users can upload, view and share video clips. Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. Few statistics are publicly available regarding the number of videos on YouTube. However, in July 2006, the company revealed that more than 100 million videos were being watched every day, and 2.5 billion videos were watched in June 2006. 50,000 videos were being added per day in May 2006, and this increased to 65,000 by July. In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube. Telepresence refers to a set of technologies which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location. Telepresence requires that the senses of the user, or users, are provided with such stimuli as to give the feeling of being in that other location. Additionally, the user(s) may be given the ability to affect the remote location. In this case, the user's position, movements, actions, voice, etc. may be sensed, transmitted and duplicated in the remote location to bring about this effect. Therefore, information may be traveling in both directions between the user and the remote location. Critical the creating an in-person experience is the presence of high-definition video perfectly synchronized with stereophonic sound. A minimum system usually includes visual feedback. Ideally, the entire field of view of the user is filled with a view of the remote location, and the viewpoint corresponds to the movement and orientation of the user's head. In this way, it differs from television or cinema, where the viewpoint is out of the control of the viewer. == Other applications == While still in its infancy, visual networking applications are beginning to emerge that span both consumer and business markets. === Mobile video === Proliferation of multi-function mobile devices, particularl

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  • Yao's test

    Yao's test

    In cryptography and the theory of computation, Yao's test is a test defined by Andrew Chi-Chih Yao in 1982, against pseudo-random sequences. A sequence of words passes Yao's test if an attacker with reasonable computational power cannot distinguish it from a sequence generated uniformly at random. == Formal statement == === Boolean circuits === Let P {\displaystyle P} be a polynomial, and S = { S k } k {\displaystyle S=\{S_{k}\}_{k}} be a collection of sets S k {\displaystyle S_{k}} of P ( k ) {\displaystyle P(k)} -bit long sequences, and for each k {\displaystyle k} , let μ k {\displaystyle \mu _{k}} be a probability distribution on S k {\displaystyle S_{k}} , and P C {\displaystyle P_{C}} be a polynomial. A predicting collection C = { C k } {\displaystyle C=\{C_{k}\}} is a collection of boolean circuits of size less than P C ( k ) {\displaystyle P_{C}(k)} . Let p k , S C {\displaystyle p_{k,S}^{C}} be the probability that on input s {\displaystyle s} , a string randomly selected in S k {\displaystyle S_{k}} with probability μ ( s ) {\displaystyle \mu (s)} , C k ( s ) = 1 {\displaystyle C_{k}(s)=1} , i.e. Moreover, let p k , U C {\displaystyle p_{k,U}^{C}} be the probability that C k ( s ) = 1 {\displaystyle C_{k}(s)=1} on input s {\displaystyle s} a P ( k ) {\displaystyle P(k)} -bit long sequence selected uniformly at random in { 0 , 1 } P ( k ) {\displaystyle \{0,1\}^{P(k)}} . We say that S {\displaystyle S} passes Yao's test if for all predicting collection C {\displaystyle C} , for all but finitely many k {\displaystyle k} , for all polynomial Q {\displaystyle Q} : === Probabilistic formulation === As in the case of the next-bit test, the predicting collection used in the above definition can be replaced by a probabilistic Turing machine, working in polynomial time. This also yields a strictly stronger definition of Yao's test (see Adleman's theorem). Indeed, one could decide undecidable properties of the pseudo-random sequence with the non-uniform circuits described above, whereas BPP machines can always be simulated by exponential-time deterministic Turing machines.

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