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Cloud-to-Cloud Integration ( C2I ) allows users to connect disparate cloud computing platforms. While Paas (Platform as a service) and Saas (Software as a service) continue to gain momentum, different vendors have different implementations for cloud computing, e.g. Database, REST, SOAP API. Another name for Cloud-to-Cloud Integration is Cloud-Surfing. See also Cloud-based integration
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Outfit of the day (commonly abbreviated OOTD) is a phrase used online by users sharing what outfits (or "fits") they wear on a particular day or occasion. The video or post often mentions where each article of clothing, shoes, jewelry, and other accessories is from. OOTD posts are typically found on social media websites, such as Tumblr, Instagram, and Pinterest, and OOTD videos on YouTube and TikTok. Motives for sharing OOTD content vary, from encouraging viewers to buy a certain product, showing off personal style, or giving outfit inspiration. == History == "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019. By 2016, the hashtag "OOTD" on Instagram had over 80 million posts. OOTD videos have become popular with the average internet user, as they express one's fashion sense and style to their followers. == Use in marketing == Brands will use famous influencers to promote their products using the "outfit of the day" tactic in hopes that users will buy the product to emulate the influencer. This tactic has increased sales for many brands. Creators of OOTD content can also profit, often through brand deals or affiliate links. Vogue has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week." == Variants == A variant is "outfit(s) of the week" (OOTW), where a user will share multiple outfits to be worn over the course of several days or a week. OOTDs are often seen in "Get ready with me" (GRWM) videos, where a user films their morning routine. In these videos, the filmers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. == Criticism == Some fashion writers have suggested that the proliferation of OOTD content encourages people to buy new clothing rather than to wear already owned items. Some stylists have also proposed that OOTD content encourages users to follow trends rather than explore and find their own style.
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HKDF is a multi-purpose key derivation function (KDF) based on the HMAC message authentication code. HKDF follows "extract-then-expand" paradigm, where the KDF logically consists of two modules: the first stage takes the input keying material and "extracts" from it a fixed-length pseudorandom key, and then the second stage "expands" this key into several additional, independent pseudorandom keys as the output of the KDF. == Mechanism == HKDF is the composition of two functions, HKDF-Extract and HKDF-Expand: HKDF(salt, IKM, info, length) = HKDF-Expand(HKDF-Extract(salt, IKM), info, length) === HKDF-Extract === HKDF-Extract (XTR) takes "input key material" or "source key material" (IKM or SKM) such as a shared secret generated using Diffie-Hellman; an optional, non-secret, random or pseudorandom salt (r); and generates a cryptographic key called the PRK ("pseudorandom key"). HKDF-Extract acts as a "randomness extractor", specifically a "computational extractor", taking a potentially non-uniform value of sufficient min-entropy and generating a value indistinguishable from a uniform random value (pseudorandom). Computational extractors assume attackers are computationally bounded and source entropy may only exist in a computational sense. Such extractors can be built using cryptographic functions under suitable assumptions, modeled as universal hash function (in the generic case) or a random oracle (in constrained scenarios like sources with weak entropy). Salt (r) acts as a "source-independent extractor", strengthening HKDF's security guarantees. Using a fixed public r is safe for multiple invocations of HKDF (on "independent" but secret IKMs which may or may not be derived from the same source), provided r isn't chosen or manipulated by an attacker. Ideally, r is a random string of hash function's output length. Even low quality r (weak entropy or shorter length) is recommended as they contribute "significantly" to the security of the OKM. Without or with a low-entropy, non-secret r, if an attacker can influence the IKMs source in a way that specifically exploits HKDF-Extract's underlying hash function (finding a collision or a specific bias), XTR provides no protection. A random r, even if fixed by the application (for example, random number generators using r as seed), would strengthen protections for that specific extractor session. In such a setting, sufficiently long IKMs also provide better entropy extraction. However, allowing the attacker to influence enough of the IKM after seeing r may result in a completely insecure KDF. HKDF-Extract is the result of HMAC with r as the key (all zeros up to length of the underlying extractor hash function, if not provided) and the IKM as the message. The underlying hash function used for HKDF-Extract step may be different to the one used by HKDF-Expand. It is recommended that HKDF-Extract uses strongest hash function available to the application, as it "concentrates" the entropy already present in IKM but may not necessarily "add" to it. Truncated output from a stronger underlying hash function for XTR (for example, SHA512/256) offers stronger extraction properties. The attacker is assumed to have partial knowledge about IKM (publicly known values in the case of Diffie-Hellman) or partial control over it (entropy pools). HKDF-Extract may be skipped if the IKM is itself a cryptographically strong key (and hence can assume the role of PRK), though it is recommended that HKDF-Extract be applied for the sake of compatibility with the general case, especially if r is available to the application. === HKDF-Expand === HKDF-Expand (PRF) takes the PRK (or any random key-derivation key if HKDF-Extract step is skipped), optional info (CTXinfo), and a length (L), to generate output key material (OKM) of length L. Multiple OKMs can be generated from a single PRK by using different values for CTXinfo, which must be "independent" of the IKM passed in HKDF-Extract. Even if an attacker, who knows r and some auxillary information about the secret IKM, can force the use of the same IKM (and PRK, by extension), in two or more HKDF-Expand contexts (represented by CTXinfo), the OKMs output are computationally independent (leak no useful information on each other). HKDF-Expand, acting as a variable-output-length pseudorandom function (PRF) keyed on PRK, calls HMAC on CTXinfo as the message (empty string, if unspecified) appended to a 8-bit counter i initialized to 1. Subsequent calls to HMAC are chained in "feedback mode" by prepending the previous HMAC output to CTXinfo and incrementing i. OKM is a function of the output size (k bits) of HMAC's underlying hash function; i.e., SHA-256 outputs OKM in segments of k=256 bits for up to a maximum of length i × k bits (255 × 256 bits = 8160 bytes) truncated to desired length L. HKDF-Expand may be skipped if PRK is at least desired length L, though it is recommended that HKDF-Expand be applied for additional "smoothing" of the OKM. == Standardization == HKDF was proposed as a building block in various protocols and applications, as well as to discourage the proliferation of multiple KDF mechanisms by its authors. It is formally described in RFC 5869 with detailed analysis in a paper published in 2010. NIST SP800-56Cr2 specifies a parameterizable extract-then-expand scheme, noting that RFC 5869 HKDF is a version of it and citing its paper for the rationale for the recommendations' extract-and-expand mechanisms. == Applications == HKDF is used in the Signal Protocol for end-to-end encrypted messaging where it generates the message keys, in conjunction with the triple Elliptic-curve Diffie-Hellman handshake (X3DH) key agreement protocol. Signal's "Secure Value Recovery" and "Sealed Sender" are based on HKDF. HKDF is a main component in the Noise Protocol Framework, Message Layer Security, and is used in widely deployed protocols like IPsec Internet Key Exchange and TLS 1.3. The "multi-purpose" nature of HKDF is meant to serve applications that require key extraction, key expansion, and key hierarchies in key wrapping, key exchange, PRNG, and password-based key derivation schemes. == Implementations == There are implementations of HKDF for C#, Go, Java, JavaScript, Perl, PHP, Python, Ruby, Rust, and other programming languages. RFC6234 lays out a reference C implementation of HKDF based on the Secure Hash Standard. === Example in Python ===
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The Social Media (Age-Restricted Users) Bill is a member's bill by National Party Member of Parliament Catherine Wedd that seeks to ban children under the age of 16 years from accessing social media by forcing social media companies to implement age verification measures. It is modelled after the Australian government's Online Safety Amendment. In mid October 2025, the New Zealand Parliament confirmed plans to introduce the social media age restriction bill. == Background == In late November 2024, the Albanese government of Australia, with support from the opposition Coalition parties, passed the Online Safety Amendment creating a world-first age verification regime targeting social media platforms operating in the country. The ban targets several social media platforms including Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, X (formerly Twitter) and YouTube. These platforms were required to implement age verification systems and to remove under-age users by 10 December 2025, when the law change came into effect. == Draft provisions == The draft Social Media (Age-Restricted Users) Bill defines social media platforms as electronic platforms that enable social media interactions between two or more end-users, facilitates communication between multiple end-users and allows users to post content on the platform. The proposed bill requires social media companies to take action to prevent users under the age of 16 from creating accounts on their platforms. It also creates a framework for courts to impose fines on platforms that fail to take reasonable steps to prevent underaged users from accessing the platform. == Legislative history == === Draft legislation === On 6 May 2025, Wedd announced a private member's bill called the "Social Media (Age-Restricted Users) Bill" that would bar access to social media platforms for people under the age of 16 years. She said that she was motivated as the mother of four children to support families, parents and teachers' efforts to manage their children's online exposure and the passage of the Australian Online Safety Amendment legislation in December 2024. Since National's coalition partner ACT New Zealand had refused to support the bill, the Sixth National Government announce it as a member's bill rather than a government bill. Prime Minister Christopher Luxon has confirmed that National would seek cross-party support for the legislation. ACT MP and the Minister of Internal Affairs Brooke van Velden said that the Government would watch the implementation of the Australian social media age restriction policy. In October 2025, Wedd's bill was drawn from the parliamentary ballot. In addition, Labour Reuben Davidson drafted a similar member's bill that would hold social media providers responsible for restricting "harmful content" and imposed NZ$50,000 fines for non-compliance. In November 2025, Luxon reiterated his support for social media age restriction legislation and said the New Zealand government would introduce a bill in 2026 before the 2026 New Zealand general election. He also confirmed that Education Minister Erica Stanford was leading an investigation into what lessons could be learnt from the Australian legislation. At the request of ACT MP Parmjeet Parmar, Parliament's Education and Workforce Committee held an inquiry into a proposed social media ban in early October 2025. The committee was led by National MP Carl Bates and received 430 submissions from 400 groups and individuals. The committee also heard from 87 in-person submissions. On 10 December 2025, the committee made 12 recommendations including restricting social media access to persons under the age of 16, re-evaluating existing legislation such as the Films, Videos, and Publications Classification Act and the Harmful Digital Communications Act 2015, and regulating online platforms and Internet service providers. The ACT party released a dissenting view disagreeing with the need for a law restricting social media access to under-16 year olds. In mid-May 2026, the Government confirmed that work on the proposed bill to ban under-16 year olds from social media had been paused. The New Zealand Parliament held a debate on the proposed bill on 13 May following a select committee inquiry into the harms caused by social media platforms. While the opposition Labour Party has agreed to support the member's bill, the ACT and Green parties opposed the proposed bill on the grounds that the rules were easy to circumvent, that at-risk groups could become more isolated, and that social media also harmed other age groups. == Responses == === Academia and civil society === In late July 2025, the New Zealand Council for Civil Liberties (NZCCL) expressed concern that the proposed social media age restriction could infringe upon the New Zealand Bill of Rights Act 1990, the Privacy Act 2020 and the United Nations' Convention on the Rights of the Child. The NZCCL also questioned the practicality of age verification software, a social media age limit and whether it would fulfil its stated goal of combating online harm. In August 2025, University of Auckland criminologist and senior lecturer Claire Meehan expressed concern that the social media age restriction legislation would cut children from their friendship and support networks. She also said that children and young people were digital natives who could use VPNs to circumvent the ban. Similar sentiments were echoed by Victoria University of Wellington media and communications lecturer Alex Beattie and "Ocean Today" Instagram social media influencer "Charlie." In October 2025, New Zealand Initiative representative Dr Eric Crampton expressed concern that a social media age restriction would involve the introduction of digital IDs. He argued that a new law was unnecessary and said that parents could limit their children's exposure to social media via Google's Family Link and Apple's equivalent. Similarly, Institute of Economic Affairs public policy fellow Matthew Lesh and the British Free Speech Union expressed concerns that young people could use VPNs to circumvent a social media ban, citing the spike in VPN usage in the United Kingdom following the passage of the Online Safety Act 2023. The advocacy group B416's co-chair Anna Curzon advocated for a social media ban on underage users, stating that social media apps "are made to be addictive" and made it difficult for parents to relate with their children. In late November 2025, B416's co-founder Anna Mowbray expressed support for the Government's social media age restriction bill but expressed disappointment that Luxon had not timed his announcement with the launch of the group's campaign. Generation-Z Aotearoa co-founder Lola Fisher has called on the New Zealand Government to consult with young people on the development of the legislation. === Government agencies and departments === In early October 2025, Privacy Commissioner Michael Webster expressed concern that social media platforms requiring users to prove their age via digital IDs could raise privacy concerns. Webster suggested that age verification systems could relay on various documents including passports. He said that age estimation technologies had high error rates and that age inference technologies relied on data mining. === Political parties === In early May 2025, the National Party government expressed support for a social media age restriction legislation. By contrast, its coalition partner ACT has opposed such legislation. ACT leader David Seymour described the ban as hasty and unworkable since it did not involve parents. Meanwhile, New Zealand First leader Winston Peters expressed support for a social media age restriction but said the bill should be subject to a select committee inquiry. The opposition Labour Party leader Chris Hipkins has expressed interest in a social media age restriction legislation but emphasised the need for consensus. Meanwhile, Green Party co-leader Chlöe Swarbrick said she wanted to learn more about the bill but described it as simplistic. Fellow Greens co-leader Marama Davidson said that the proposed bill would punish children and young people for the harm caused by big tech platforms. === Tech companies === In early October 2025, representatives of TikTok and Meta Platforms cautioned against proposed social media ban on under-16 years olds. During a one-day parliamentary inquiry, Ella Woods-Joyce, TikTok's public policy lead for Australia and New Zealand, and Mia Garlick, Meta's regional director of policy, expressed concern that the social media age restriction could send children and young people to less regulated online spaces. Woods-Joyce highlighted TikTok's policy of closing down accounts belonging to users under the age of 13 years while Garlick highlighted Meta's policy of placing users under the age of 16 in private accounts by default. In early February 2026 Meta's vice president and global head of safety, Antigone Da
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Active learning is a special case of machine learning in which a learning algorithm can interactively query a human user (or some other information source) to label new data points with the desired outputs. The human user must possess expertise in the problem domain, including the ability to consult authoritative sources when necessary. In statistics literature, it is sometimes also called optimal experimental design. The information source is also called teacher or oracle. There are situations in which unlabeled data is abundant but manual labeling is expensive. In such a scenario, learning algorithms can actively query the teacher for labels. Since the learner chooses the examples, the number of examples to learn a concept can often be much lower than the number required in normal supervised learning. However, there is a risk that the algorithm is overwhelmed by uninformative examples. Recent developments are dedicated to multi-label active learning, hybrid active learning and active learning in a single-pass (on-line) context, combining concepts from the field of machine learning (e.g. conflict and ignorance) with adaptive, incremental learning policies in the field of online machine learning. Using active learning allows for faster development of a machine learning algorithm, when comparative updates would require a quantum or super computer. Large-scale active learning projects may benefit from crowdsourcing frameworks such as Amazon Mechanical Turk that include many humans in the active learning loop. == Definitions == Let T be the total set of all data under consideration. For example, in a protein engineering problem, T would include all proteins that are known to have a certain interesting activity and all additional proteins that one might want to test for that activity. During each iteration, i, T is broken up into three subsets T K , i {\displaystyle \mathbf {T} _{K,i}} : Data points where the label is known. T U , i {\displaystyle \mathbf {T} _{U,i}} : Data points where the label is unknown. T C , i {\displaystyle \mathbf {T} _{C,i}} : A subset of TU,i that is chosen to be labeled. Most of the current research in active learning involves the best method to choose the data points for TC,i. == Scenarios == Pool-based sampling: In this approach, which is the most well known scenario, the learning algorithm attempts to evaluate the entire dataset before selecting data points (instances) for labeling. It is often initially trained on a fully labeled subset of the data using a machine-learning method such as logistic regression or SVM that yields class-membership probabilities for individual data instances. The candidate instances are those for which the prediction is most ambiguous. Instances are drawn from the entire data pool and assigned a confidence score, a measurement of how well the learner "understands" the data. The system then selects the instances for which it is the least confident and queries the teacher for the labels. The theoretical drawback of pool-based sampling is that it is memory-intensive and is therefore limited in its capacity to handle enormous datasets, but in practice, the rate-limiting factor is that the teacher is typically a (fatiguable) human expert who must be paid for their effort, rather than computer memory. Stream-based selective sampling: Here, each consecutive unlabeled instance is examined one at a time with the machine evaluating the informativeness of each item against its query parameters. The learner decides for itself whether to assign a label or query the teacher for each datapoint. As contrasted with Pool-based sampling, the obvious drawback of stream-based methods is that the learning algorithm does not have sufficient information, early in the process, to make a sound assign-label-vs ask-teacher decision, and it does not capitalize as efficiently on the presence of already labeled data. Therefore, the teacher is likely to spend more effort in supplying labels than with the pool-based approach. Membership query synthesis: This is where the learner generates synthetic data from an underlying natural distribution. For example, if the dataset are pictures of humans and animals, the learner could send a clipped image of a leg to the teacher and query if this appendage belongs to an animal or human. This is particularly useful if the dataset is small. The challenge here, as with all synthetic-data-generation efforts, is in ensuring that the synthetic data is consistent in terms of meeting the constraints on real data. As the number of variables/features in the input data increase, and strong dependencies between variables exist, it becomes increasingly difficult to generate synthetic data with sufficient fidelity. For example, to create a synthetic data set for human laboratory-test values, the sum of the various white blood cell (WBC) components in a white blood cell differential must equal 100, since the component numbers are really percentages. Similarly, the enzymes alanine transaminase (ALT) and aspartate transaminase (AST) measure liver function (though AST is also produced by other tissues, e.g., lung, pancreas) A synthetic data point with AST at the lower limit of normal range (8–33 units/L) with an ALT several times above normal range (4–35 units/L) in a simulated chronically ill patient would be physiologically impossible. == Query strategies == Algorithms for determining which data points should be labeled can be organized into a number of different categories, based upon their purpose: Balance exploration and exploitation: the choice of examples to label is seen as a dilemma between the exploration and the exploitation over the data space representation. This strategy manages this compromise by modelling the active learning problem as a contextual bandit problem. For example, Bouneffouf et al. propose a sequential algorithm named Active Thompson Sampling (ATS), which, in each round, assigns a sampling distribution on the pool, samples one point from this distribution, and queries the oracle for this sample point label. Expected model change: label those points that would most change the current model. Expected error reduction: label those points that would most reduce the model's generalization error. Exponentiated Gradient Exploration for Active Learning: In this paper, the author proposes a sequential algorithm named exponentiated gradient (EG)-active that can improve any active learning algorithm by an optimal random exploration. Uncertainty sampling: label those points for which the current model is least certain as to what the correct output should be. Query by committee: a variety of models are trained on the current labeled data, and vote on the output for unlabeled data; label those points for which the "committee" disagrees the most Querying from diverse subspaces or partitions: When the underlying model is a forest of trees, the leaf nodes might represent (overlapping) partitions of the original feature space. This offers the possibility of selecting instances from non-overlapping or minimally overlapping partitions for labeling. Variance reduction: label those points that would minimize output variance, which is one of the components of error. Conformal prediction: predicts that a new data point will have a label similar to old data points in some specified way and degree of the similarity within the old examples is used to estimate the confidence in the prediction. Mismatch-first farthest-traversal: The primary selection criterion is the prediction mismatch between the current model and nearest-neighbour prediction. It targets on wrongly predicted data points. The second selection criterion is the distance to previously selected data, the farthest first. It aims at optimizing the diversity of selected data. User-centered labeling strategies: Learning is accomplished by applying dimensionality reduction to graphs and figures like scatter plots. Then the user is asked to label the compiled data (categorical, numerical, relevance scores, relation between two instances). A wide variety of algorithms have been studied that fall into these categories. While the traditional AL strategies can achieve remarkable performance, it is often challenging to predict in advance which strategy is the most suitable in a particular situation. In recent years, meta-learning algorithms have been gaining in popularity. Some of them have been proposed to tackle the problem of learning AL strategies instead of relying on manually designed strategies. A benchmark which compares 'meta-learning approaches to active learning' to 'traditional heuristic-based Active Learning' may give intuitions if 'Learning active learning' is at the crossroads == Minimum marginal hyperplane == Some active learning algorithms are built upon support-vector machines (SVMs) and exploit the structure of the SVM to determine which data points to label. Such methods usually calculate the margin, W, of each u
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The Data Management Association (DAMA), formerly known as the Data Administration Management Association, is a global not-for-profit organization which aims to advance concepts and practices about information management and data management. It describes itself as vendor-independent, all-volunteer organization, and has a membership consisting of technical and business professionals. Its international branch is called DAMA International (or DAMA-I), and DAMA also has various continental and national branches around the world. == History == The Data Management Association International was founded in 1980 in Los Angeles. Other early chapters were: San Francisco, Portland, Seattle, Minneapolis, New York, and Washington D.C. == Data Management Body of Knowledge == DAMA has published the Data Management Body of Knowledge (DMBOK), which contains suggestions on best practices and suggestions of a common vernacular for enterprise data management. The first edition (DAMA-DMBOK) was published on 2009 November 1, the second edition (DAMA-DMBOK2) was published on 2017 July 1., and the Revised second edition (DAMA-DMBOK2 rev.2) was published on 2019 March 19. DMBOK has been described by the authors as being an "equivalent" to the Project Management Body of Knowledge (PMBOK) and Business Analysis Body of Knowledge (BABOK). It encompasses topics such as data architecture, security, quality, modelling, governance, big data, data science, and more. DMBOK also includes the DAMA Data Wheel, an infographic which represents core data management practices. The center of the infographic is data governance, and the surrounding segments each represent a different aspect of data management: Data architecture Data modeling and design Data storage and operations Data security Data integration and interoperability Document management Content management Master data management Reference data and master data Data warehousing Metadata management Data quality Business intelligence Data science == Professional Accreditation == DAMA also provides a professional data management certification for individuals known as a Certified Data Management Professional (CDMP), which is based on the DMBOK as a study reference. There are four levels of certification based on career experience and exam results. The highest level, Fellow, requires 25 years of experience and nomination by DAMA members. It is an example of one of many competing certifications for data management professionals.
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Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate (real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern instant messaging applications and services (also variously known as instant messenger, messaging app, chat app, chat client, or simply a messenger) tend to also feature the exchange of multimedia, emojis, file transfer, VoIP (voice calling), and video chat capabilities. Instant messaging systems facilitate connections between specified known users (often using a contact list also known as a "buddy list" or "friend list") or in chat rooms, and can be standalone apps or integrated into a wider social media platform, or in a website where it can, for instance, be used for conversational commerce. Originally the term "instant messaging" was distinguished from "text messaging" by being run on a computer network instead of a cellular/mobile network, being able to write longer messages, real-time communication, presence ("status"), and being free (only cost of access instead of per SMS message sent). Instant messaging was pioneered in the early Internet era; the IRC protocol was the earliest to achieve wide adoption. Later in the 1990s, ICQ was among the first closed and commercialized instant messengers, and several rival services appeared afterwards as it became a popular use of the Internet. Beginning with its first introduction in 2005, BlackBerry Messenger became the first popular example of mobile-based IM, combining features of traditional IM and mobile SMS. Instant messaging remains very popular today; IM apps are the most widely used smartphone apps: in 2018 for instance there were 980 million monthly active users of WeChat and 1.3 billion monthly users of WhatsApp, the largest IM network. == Overview == Instant messaging (IM), sometimes also called "messaging" or "texting", consists of computer-based human communication between two users (private messaging) or more (chat room or "group") in real-time, allowing immediate receipt of acknowledgment or reply. This is in direct contrast to email, where conversations are not in real-time, and the perceived quasi-synchrony of the communications by the users (although many systems allow users to send offline messages that the other user receives when logging in). Earlier IM networks were limited to text-based communication, not dissimilar to mobile text messaging. As technology has moved forward, IM has expanded to include voice calling using a microphone, videotelephony using webcams, file transfer, location sharing, image and video transfer, voice notes, and other features. IM is conducted over the Internet or other types of networks (see also LAN messenger). Depending on the IM protocol, the technical architecture can be peer-to-peer (direct point-to-point transmission) or client–server (when all clients have to first connect to the central server). Primary IM services are controlled by their corresponding companies and usually follow the client-server model. At one point, the term "Instant Messenger" was a service mark of AOL Time Warner and could not be used in software not affiliated with AOL in the United States. For this reason, in April 2007, the instant messaging client formerly named Gaim (or gaim) announced that they would be renamed "Pidgin". === Clients === Modern IM services generally provide their own client, either a separately installed application or a browser-based client. They are normally centralised networks run by the servers of the platform's operators, unlike peer-to-peer protocols like XMPP. These usually only work within the same IM network, although some allow limited function with other services (see #Interoperability). Third-party client software applications exist that will connect with most of the major IM services. There is the class of instant messengers that uses the serverless model, which doesn't require servers, and the IM network consists only of clients. There are several serverless messengers: RetroShare, Tox, Bitmessage, Ricochet. See also: LAN messenger. Some examples of popular IM services today include Signal, Telegram, WhatsApp Messenger, WeChat, QQ Messenger, Viber, Line, and Snapchat. The popularity of certain apps greatly differ between different countries. Certain apps have an emphasis on certain uses - for example, Skype focuses on video calling, Slack focuses on messaging and file sharing for work teams, and Snapchat focuses on image messages. Some social networking services offer messaging services as a component of their overall platform, such as Facebook's Facebook Messenger, who also own WhatsApp. Others have a direct IM function as an additional adjunct component of their social networking platforms, like Instagram, Reddit, Tumblr, TikTok, Clubhouse and Twitter; this also includes for example dating websites, such as OkCupid or Plenty of Fish, and online gaming chat platforms. === Features === ==== Private and group messaging ==== Private chat allows users to converse privately with another person or a group. Privacy can also be enhanced in several ways, such as end-to-end encryption by default. Public and group chat features allow users to communicate with multiple people simultaneously. ==== Calling ==== Many major IM services and applications offer a call feature for user-to-user voice calls, conference calls, and voice messages. The call functionality is useful for professionals who utilize the application for work purposes and as a hands-free method. Videotelephony using a webcam is also possible by some. ==== Games and entertainment ==== Some IM applications include in-app games for entertainment. Yahoo! Messenger, for example, introduced these where users could play a game and viewed by friends in real-time. MSN Messenger featured a number of playable games within the interface. Facebook's Messenger has had a built-in option to play games with people in a chat, including games like Tetris and Blackjack. Discord features multiple games built inside the "activities" tab in voice channels. ==== Payments ==== A relatively new feature to instant messaging, peer-to-peer payments are available for financial tasks on top of communication. The lack of a service fee also makes these advantageous to financial applications. IM services such as Facebook Messenger and the WeChat 'super-app' for example offer a payment feature. == History == === Early systems === Though the term dates from the 1990s, instant messaging predates the Internet, first appearing on multi-user operating systems like Compatible Time-Sharing System (CTSS) and Multiplexed Information and Computing Service (Multics) in the mid-1960s. Initially, some of these systems were used as notification systems for services like printing, but quickly were used to facilitate communication with other users logged into the same machine. CTSS facilitated communication via text message for up to 30 people. Parallel to instant messaging were early online chat facilities, the earliest of which was Talkomatic (1973) on the PLATO system, which allowed 5 people to chat simultaneously on a 512 x 512 plasma display (5 lines of text + 1 status line per person). During the bulletin board system (BBS) phenomenon that peaked during the 1980s, some systems incorporated chat features which were similar to instant messaging; Freelancin' Roundtable was one prime example. The first such general-availability commercial online chat service (as opposed to PLATO, which was educational) was the CompuServe CB Simulator in 1980, created by CompuServe executive Alexander "Sandy" Trevor in Columbus, Ohio. As networks developed, the protocols spread with the networks. Some of these used a peer-to-peer protocol (e.g. talk, ntalk and ytalk), while others required peers to connect to a server (see talker and IRC). The Zephyr Notification Service (still in use at some institutions) was invented at MIT's Project Athena in the 1980s to allow service providers to locate and send messages to users. Early instant messaging programs were primarily real-time text, where characters appeared as they were typed. This includes the Unix "talk" command line program, which was popular in the 1980s and early 1990s. Some BBS chat programs (i.e. Celerity BBS) also used a similar interface. Modern implementations of real-time text also exist in instant messengers, such as AOL's Real-Time IM as an optional feature. In the latter half of the 1980s and into the early 1990s, the Quantum Link online service for Commodore 64 computers offered user-to-user messages between concurrently connected customers, which they called "On-Line Messages" (or OLM for short), and later "FlashMail." Quantum Link later became America Online and made AOL Instant Messenger (AIM, discussed later). While the Quantum Link client software ran on a Commodore 64, using only
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In cryptography, the branch number is a numerical value that characterizes the amount of diffusion introduced by a vectorial Boolean function F that maps an input vector a to output vector F ( a ) {\displaystyle F(a)} . For the (usual) case of a linear F the value of the differential branch number is produced by: applying nonzero values of a (i.e., values that have at least one non-zero component of the vector) to the input of F; calculating for each input value a the Hamming weight W {\displaystyle W} (number of nonzero components), and adding weights W ( a ) {\displaystyle W(a)} and W ( F ( a ) ) {\displaystyle W(F(a))} together; selecting the smallest combined weight across for all nonzero input values: B d ( F ) = min a ≠ 0 ( W ( a ) + W ( F ( a ) ) ) {\displaystyle B_{d}(F)={\underset {a\neq 0}{\min }}(W(a)+W(F(a)))} . If both a and F ( a ) {\displaystyle F(a)} have s components, the result is obviously limited on the high side by the value s + 1 {\displaystyle s+1} (this "perfect" result is achieved when any single nonzero component in a makes all components of F ( a ) {\displaystyle F(a)} to be non-zero). A high branch number suggests higher resistance to the differential cryptanalysis: the small variations of input will produce large changes on the output and in order to obtain small variations of the output, large changes of the input value will be required. The term was introduced by Daemen and Rijmen in early 2000s and quickly became a typical tool to assess the diffusion properties of the transformations. == Mathematics == The branch number concept is not limited to the linear transformations, Daemen and Rijmen provided two general metrics: differential branch number, where the minimum is obtained over inputs of F that are constructed by independently sweeping all the values of two nonzero and unequal vectors a, b ( ⊕ {\displaystyle \oplus } is a component-by-component exclusive-or): B d ( F ) = min a ≠ b ( W ( a ⊕ b ) + W ( F ( a ) ⊕ F ( b ) ) {\displaystyle B_{d}(F)={\underset {a\neq b}{\min }}(W(a\oplus b)+W(F(a)\oplus F(b))} ; for linear branch number, the independent candidates α {\displaystyle \alpha } and β {\displaystyle \beta } are independently swept; they should be nonzero and correlated with respect to F (the L A T ( α , β ) {\displaystyle LAT(\alpha ,\beta )} coefficient of the linear approximation table of F should be nonzero): B l ( F ) = min α ≠ 0 , β , L A T ( α , β ) ≠ 0 ( W ( α ) + W ( β ) ) {\displaystyle B_{l}(F)={\underset {\alpha \neq 0,\beta ,LAT(\alpha ,\beta )\neq 0}{\min }}(W(\alpha )+W(\beta ))} .
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VGACAD was the parent of a suite of shareware graphic utilities made for the MS-DOS operating system used in the IBM PC and clones. It was popular for editing and capturing images using BSAVE (graphics image format) and provided an early graphic editing suite compatible with multiple graphic cards and resolutions, used on the IBM PC. == Usage == Written by Lawrence Gozum in 1987, it was the genesis of multiple versions and improvements over 10 years. Ran with his brother, Marvin initially helped with design ideas, strategic focus, technical support calls, and managing the early shareware business. The growth of the VGACAD suite grew quickly to preoccupy most of their time. Lawrence then focused more of his efforts on software and formed Applied Insights, to manage VGACAD and its offspring, VidFun, and Ai Picture Explorer. At its peak, its users ranged from individuals, Federal government offices, museums and major newspapers. == Features == VGACAD was a misnomer, and meant VGA-Computer Assisted Drawing, rather than computer-aided design, as CAD is commonly referred to today. Its longevity was due to its color accuracy, speed, small size, and that its suite of small utilities often worked stand-alone. One called VGACAP, for 'capture', dumped video memory into a file that could later be converted to popular graphic image formats, later made commonplace when Microsoft Windows programmed the print screen key to dump graphics into the clipboard. However, VGACAP ran insulated apart from early versions of Windows, and thus could capture screens were applications prohibited such function.
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The Secret Internet Protocol Router Network (SIPRNet) is "a system of interconnected computer networks used by the U.S. Department of Defense and the U.S. Department of State to transmit classified information (up to and including information classified SECRET) by packet switching over the 'completely secure' environment". It also provides services such as hypertext document access and electronic mail. SIPRNet is a component of the Defense Information Systems Network. Other components handle communications with other security needs, such as the NIPRNet, which is used for nonsecure communications, and the Joint Worldwide Intelligence Communications System (JWICS), which is used for Top Secret communications. == Access == According to the U.S. Department of State Web Development Handbook, domain structure and naming conventions are the same as for the open internet, except for the addition of a second-level domain, like, e.g., "sgov" between state and gov: openforum.state.sgov.gov. Files originating from SIPRNet are marked by a header tag "SIPDIS" (SIPrnet DIStribution). A corresponding second-level domain smil.mil exists for DoD users. Access is also available to a "...small pool of trusted allies, including Australia, Canada, the United Kingdom and New Zealand...". This group (including the US) is known as the Five Eyes. SIPRNet was one of the networks accessed by Chelsea Manning, convicted of leaking the video used in WikiLeaks' "Collateral Murder" release as well as the source of the US diplomatic cables published by WikiLeaks in November 2010. == Alternate names == SIPRNet and NIPRNet are referred to colloquially as SIPPERnet and NIPPERnet (or simply sipper and nipper), respectively.
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In cryptography, format-transforming encryption (FTE) refers to encryption where the format of the input plaintext and output ciphertext are configurable. Descriptions of formats can vary, but are typically compact set descriptors, such as a regular expression. Format-transforming encryption is closely related to, and a generalization of, format-preserving encryption. == Applications of FTE == === Restricted fields or formats === Similar to format-preserving encryption, FTE can be used to control the format of ciphertexts. The canonical example is a credit card number, such as 1234567812345670 (16 bytes long, digits only). However, FTE does not enforce that the input format must be the same as the output format. === Censorship circumvention === FTE is used by the Tor Project to circumvent deep packet inspection by pretending to be some other protocols. The implementation is fteproxy; it was written by the authors who came up with the FTE concept.
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Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
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Flok (formerly Loyalblocks) was an American tech startup based in New York City that provides marketing services such as chatbots/AI, customer loyalty programs, mobile apps and CRM services to local businesses. In January 2017, the company was acquired by Wix.com. Around March 2017, Flok ceased regular communication. At some point in 2019 Flok communicated to its customers that it would shut down in March 2020. == Background == Flok was founded in 2011 by Ido Gaver and Eran Kirshenboim and has offices in Tel Aviv, Israel. In May 2013, Flok secured a $9 million Series A Round from General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Ventures. In total, Flok has raised over $18 million in venture capital in three rounds. In May 2014, Flok announced a self-service loyalty platform for SMBs to build their own programs with beacon integration. At that time, approximately 40,000 businesses were using the service. In 2016, Flok released a turnkey chatbot service for local businesses, and was featured in AdWeek for developing the first weed bot chatbot for a California cannabis business. == Services == Flok offered an eponymous customer-facing app, that consumers use to receive rewards and deals from partner businesses, and a Flok business app for merchants to manage the platform.
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In data management and product management, a data product is a reusable, active, and standardized data asset designed to deliver measurable value to its users, whether internal or external, by applying the rigorous principles of product thinking and management. It comprises one or more data artifacts (e.g., datasets, models, pipelines) and is enriched with metadata, including governance policies, data quality rules, data contracts, and, where applicable, a software bill of materials (SBOM) to document its dependencies and components. Ownership of a data product is aligned to a specific domain or use case, ensuring accountability, stewardship, and its continuous evolution throughout its lifecycle. Adhering to the FAIR principles – findable, accessible, interoperable, and reusable – a data product is designed to be discoverable, scalable, reusable, and aligned with both business and regulatory standards, driving innovation and efficiency in modern data ecosystems. == History == In 2012, DJ Patil proposed the first documented definition: a data product is a product that facilitates an end goal through the use of data. In 2019, Zhamak Dehghani introduced Data Mesh, with a strong focus on domain-oriented data products. Later, in 2020, she solidifies Data Mesh around four principles, one being Data as a Product, in which she defines Data Product as the node on the mesh that encapsulates three structural components required for its function, providing access to the domain's analytical data as a product. In 2024, Andrea Gioia published one of the first books specifically on data products post Data Mesh announcement. In his book, Gioia defines the concept of pure data product. In 2025, during the Data Day Texas conference, Jean-Georges Perrin and a collective of product managers and data engineers got together to craft the current definition and make it available to the public domain. In July 2025, Bitol, a project of The Linux Foundation, released and early version of the Open Data Product Standard (ODPS) aiming at normalizing data products
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IBM 37xx (or 37x5) is a family of IBM Systems Network Architecture (SNA) programmable front-end processors used mainly in mainframe environments. All members of the family ran one of three IBM-supplied programs. Emulation Program (EP) mimicked the operation of the older IBM 270x non-programmable controllers. Network Control Program (NCP) supported Systems Network Architecture devices. Partitioned Emulation Program (PEP) combined the functions of the two. == Models == === 370x series === 3705 — the oldest of the family, introduced in 1972 to replace the non-programmable IBM 270x family. The 3705 could control up to 352 communications lines. 3704 was a smaller version, introduced in 1973. It supported up to 32 lines. === 371x === The 3710 communications controller was introduced in 1984. === 372x series === The 3725 and the 3720 systems were announced in 1983. The 3725 replaced the hardware line scanners used on previous 370x machines with multiple microcoded processors. The 3725 was a large-scale node and front end processor. The 3720 was a smaller version of the 3725, which was sometimes used as a remote concentrator. The 3726 was an expansion unit for the 3725. With the expansion unit, the 3725 could support up to 256 lines at data rates up to 256 kbit/s, and connect to up to eight mainframe channels. Marketing of the 372x machines was discontinued in 1989. IBM discontinued support for the 3705, 3720, 3725 in 1999. === 374x series === The 3745, announced in 1988, provides up to eight T1 circuits. At the time of the announcement, IBM was estimated to have nearly 85% of the over US$825 million market for communications controllers over rivals such as NCR Comten and Amdahl Corporation. The 3745 is no longer marketed, but still supported and used. The 3746 "Nways Controller" model 900, unveiled in 1992, was an expansion unit for the 3745 supporting additional Token Ring and ESCON connections. A stand-alone model 950 appeared in 1995. == Successors == IBM no longer manufactures 37xx processors. The last models, the 3745/46, were withdrawn from marketing in 2002. Replacement software products are Communications Controller for Linux on System z and Enterprise Extender. == Clones == Several companies produced clones of 37xx controllers, including NCR COMTEN and Amdahl Corporation.
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