Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
Limnu
Limnu was an online whiteboarding app founded in 2015 by David DeBry and David Hart. It allowed users to draw on virtual whiteboards and invite others by e-mail or by sharing a link. Invitees see any changes to the board in real time and, if allowed by the owner of the board, can also draw on the board. The service was accessible through a web application in desktop and mobile web browsers, as well as through an iOS application. It was headquartered in San Mateo, California. == History == In 2018, ZipSocket, a maker of online meeting software acquired Limnu. == Staff Directory == Andrew Kunz - CEO & Founder of ZipSocket Jenny Rice - Product Manager Max Requenes - Software Engineer Henry Maguire - Machine Learning Engineer
Best AI Subtitle Generators in 2026
Comparing the best AI subtitle generator? An AI subtitle generator is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI subtitle generator slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.
Bonnie Webber
Bonnie Lynn Nash-Webber (born August 30, 1946) is a computational linguist. She is an honorary professor of intelligent systems in the Institute for Language, Cognition and Computation (ILCC) at the University of Edinburgh. == Education and career == Webber completed her PhD at Harvard University in 1978, advised by Bill Woods, while at the same time working with Woods at Bolt Beranek and Newman. == Career and research == Webber was appointed a professor at the University of Pennsylvania for 20 years before moving to Edinburgh in 1998. She has many academic descendants through her student at Pennsylvania, Martha E. Pollack. After retiring from the University of Edinburgh in 2016, she was listed by the university as an honorary professor. === Publications === Webber's doctoral dissertation, A Formal Approach to Discourse Anaphora, used formal logic to model the meanings of natural-language statements; it was published by Garland Publishers in 1979 in their Outstanding Dissertations in Linguistics Series. With Norman Badler and Cary Phillips, Webber is a co-author of the book Simulating Humans: Computer Graphics Animation and Control (Oxford University Press, 1993). With Aravind Joshi and Ivan Sag she is a co-editor of Elements of Discourse Understanding, with Nils Nilsson she is co-editor of Readings in Artificial Intelligence, and with Barbara Grosz and Karen Spärck Jones she is co-editor of Readings in Natural Language Processing. === Awards and honours === Webber was appointed a Founding Fellow of the Association for the Advancement of Artificial Intelligence (AAAI) in 1990, and was elected a Fellow of the Royal Society of Edinburgh (FRSE) in 2004. She served as president of the Association for Computational Linguistics (ACL) in 1980, and became a Fellow of the Association for Computational Linguistics in 2012, "for significant contributions to discourse structure and discourse-based interpretation". In 2020, she was awarded the Association for Computational Linguistics Lifetime Achievement Award.
Factored language model
The factored language model (FLM) is an extension of a conventional language model introduced by Jeff Bilmes and Katrin Kirchoff in 2003. In an FLM, each word is viewed as a vector of k factors: w i = { f i 1 , . . . , f i k } . {\displaystyle w_{i}=\{f_{i}^{1},...,f_{i}^{k}\}.} An FLM provides the probabilistic model P ( f | f 1 , . . . , f N ) {\displaystyle P(f|f_{1},...,f_{N})} where the prediction of a factor f {\displaystyle f} is based on N {\displaystyle N} parents { f 1 , . . . , f N } {\displaystyle \{f_{1},...,f_{N}\}} . For example, if w {\displaystyle w} represents a word token and t {\displaystyle t} represents a Part of speech tag for English, the expression P ( w i | w i − 2 , w i − 1 , t i − 1 ) {\displaystyle P(w_{i}|w_{i-2},w_{i-1},t_{i-1})} gives a model for predicting current word token based on a traditional Ngram model as well as the Part of speech tag of the previous word. A major advantage of factored language models is that they allow users to specify linguistic knowledge such as the relationship between word tokens and Part of speech in English, or morphological information (stems, root, etc.) in Arabic. Like N-gram models, smoothing techniques are necessary in parameter estimation. In particular, generalized back-off is used in training an FLM.
Telligent Community
Telligent Community is a community and collaboration software platform developed by Telligent Systems and was first released in 2004. Telligent Community is built on the Telligent Evolution platform, with a variety of core applications running on top of it such as blogs, forums, media galleries, and wikis. Additional applications from third parties using the API's and REST stack can be installed or integrated with the platform. Telligent Community is built with ASP.NET, C#, and Microsoft SQL Server. It is available as downloadable software that can be installed on a web server or via hosting providers. The current version is Verint Community 12.0 which was released February 2012. The product used to be named Community Server before being rebranded as part of the 5.0 release. == History == Telligent Systems was founded by Rob Howard in 2004, who was previously part of Microsoft's ASP.NET team. Telligent introduced its first product, Community Server, in the fall of 2004. Community Server was one of the first integrated community platforms that brought together blogs, photo galleries, wikis, forums, user profiles and more. Community Server was based on the merger of three then-widely used open source ASP.NET projects: the ASP.NET Forums, nGallery photo gallery, and .Text blog engine. The people behind those projects (Scott Watermasysk, Jason Alexander, and Rob Howard) joined together as Telligent Systems and along with several other software developers created Community Server 1.0. Between 2004 and 2009 Community Server steadily grew in scope, features, and capabilities. In 2008 Telligent Systems released a second version of Community Server that targeted as an Enterprise Social Software platform used to create and manage internal employee communities and intranets. Originally branded as Community Server Evolution this was later renamed Telligent Enterprise. Telligent also announced a new Enterprise Reporting platform at its first Community Server Developers Conference in 2008, which was later renamed Harvest. It was one of the first analytics suites for enterprise collaboration software, and provides social analytics including sentiment analysis, social fingerprints, and buzz analysis on social networking sites such as Twitter. Telligent rebranded all of its products on June 23, 2009 at the Enterprise 2.0 conference when it launched its new Evolution platform product suite. Community Server became known as Telligent Community, Community Server Evolution became known as Telligent Enterprise and the underlying platform that both run on is now referred to as Telligent Evolution. The Social Analytics suite was renamed Telligent Analytics.
Forrest N. Iandola
Forrest N. Iandola is an American computer scientist specializing in efficient AI. == Career == Iandola earned a PhD in Electrical Engineering and Computer Science from UC Berkeley in 2016, advised by Kurt Keutzer. As part of his dissertation, he co-authored SqueezeNet, a deep neural network for image classification optimized for smartphones and other mobile devices. Iandola and Keutzer went on to co-found DeepScale. The firm squeezes deep neural networks onto low-cost automotive-grade processors for use in driver assistance systems. Tesla acquired DeepScale in 2019. In 2020, he co-authored SqueezeBERT, an efficient neural network for natural language processing. In 2022, he joined Meta as an AI research scientist. His research at Meta includes developing efficient AI models, such as EfficientSAM and MobileLLM.