Social media use by businesses

Social media use by businesses

Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

Phase congruency

Phase congruency is a measure of feature significance in computer images, a method of edge detection that is particularly robust against changes in illumination and contrast. == Foundations == Phase congruency reflects the behaviour of the image in the frequency domain. It has been noted that edgelike features have many of their frequency components in the same phase. The concept is similar to coherence, except that it applies to functions of different wavelength. For example, the Fourier decomposition of a square wave consists of sine functions, whose frequencies are odd multiples of the fundamental frequency. At the rising edges of the square wave, each sinusoidal component has a rising phase; the phases have maximal congruency at the edges. This corresponds to the human-perceived edges in an image where there are sharp changes between light and dark. == Definition == Phase congruency compares the weighted alignment of the Fourier components of a signal A n {\displaystyle A_{\rm {n}}} with the sum of the Fourier components. P C ( t ) = max ϕ ¯ ∑ n A n cos ⁡ ( ϕ n ( t ) − ϕ ¯ ) ∑ n A n {\displaystyle PC(t)=\max _{\bar {\phi }}{\frac {\sum _{\rm {n}}A_{\rm {n}}\cos(\phi _{\rm {n}}(t)-{\bar {\phi }})}{\sum _{\rm {n}}A_{n}}}} where ϕ n {\displaystyle \phi _{\rm {n}}} is the local or instantaneous phase as can be calculated using the Hilbert transform and A n {\displaystyle A_{\rm {n}}} are the local amplitude, or energy, of the signal. When all the phases are aligned, this is equal to 1. Several ways of implementing phase congruency have been developed, of which two versions are available in open source, one written for MATLAB and the other written in Java as a plugin for the ImageJ software. Given the different notations used for its formulation, a unified version has been recently presented, where a methodology for the parameter tuning is also presented. == Advantages == The square-wave example is naive in that most edge detection methods deal with it equally well. For example, the first derivative has a maximal magnitude at the edges. However, there are cases where the perceived edge does not have a sharp step or a large derivative. The method of phase congruency applies to many cases where other methods fail. A notable example is an image feature consisting of a single line, such as the letter "l". Many edge-detection algorithms will pick up two adjacent edges: the transitions from white to black, and black to white. On the other hand, the phase congruency map has a single line. A simple Fourier analogy of this case is a triangle wave. In each of its crests there is a congruency of crests from different sinusoidal functions. == Disadvantages == Calculating the phase congruency map of an image is very computationally intensive, and sensitive to image noise. Techniques of noise reduction are usually applied prior to the calculation.

Hans Uszkoreit

Hans Uszkoreit is a German computational linguist. Hans Uszkoreit studied Linguistics and Computer Science at Technische Universität Berlin and the University of Texas at Austin. While he was studying in Austin, he also worked as a research associate in a large machine translation project at the Linguistics Research Center. After he received his Ph.D. in linguistics from the University of Texas, he worked as a computer scientist at the Artificial Intelligence Center and was affiliated with the Center for the Study of Language and Information at Stanford University. Nowadays, he is teaching as a professor of Computational Linguistics at Saarland University. Moreover, he serves as a Scientific Director at the German Research Center for Artificial Intelligence (DFKI) where he heads the DFKI Language Technology Lab. == Life and career == Hans Uszkoreit, a native of East Berlin, was actively involved in a group of young individuals who opposed the East Germany regime. His protesting against the 1968 invasion of Czechoslovakia led to his expulsion from high school and subsequent imprisonment for a period of fifteen months on charges of subversive agitation. Realizing that continuing his education in East Germany was not feasible, Uszkoreit made the decision to escape to West Berlin. There, he completed his high school education and pursued a degree in Linguistics and Computer Science at Technische Universität Berlin. During his time as a student, he worked part-time as an editor and writer for Zitty, a city magazine, which he co-founded. In 1977, Uszkoreit was granted a Fulbright Grant to further his studies at the University of Texas at Austin. During his time in Austin, he concurrently served as a research associate in a significant machine translation project. Subsequently, he received a second Fulbright grant, which enabled him to pursue a Ph.D. program in linguistics. In 1984, he successfully completed his doctoral studies, earning a Ph.D. in linguistics. Between 1982 and 1986, Uszkoreit held the position of a computer scientist at the Artificial Intelligence Center of SRI International in Menlo Park, California. In 1988, he created the Department of Computational Linguistics and Phonetics at Saarland University. In 1989 he was elected head of the Language Technology Lab at DFKI. In 2012, Uszkoreit's achievements in the domain of relation extraction led to his receipt of a Google Faculty Research Award, acknowledging the substantial progress made by Uszkoreit and his team in advancing the field. In 2013, Uszkoreit, in collaboration with Feiyu Xu and Roberto Navigli, was granted an additional Google Research Award, which provided support for a targeted project within Google's Language Understanding Program, focusing on the augmentation of language comprehension and analysis. == Personal life == He is father of a son Jakob Uszkoreit, machine learning researcher scientist, an author of the landmark paper "Attention Is All You Need", and daughter Lena Uszkoreit. == Awards == 2002 Elected Member of the European Academy of Sciences 2012 Google Faculty Research Award 2013 Google Focused Research Award

Top 10 AI Voice Assistants Compared (2026)

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Eurotra

Eurotra was a machine translation project established and funded by the European Commission from 1978 until 1992. == History == In 1976, the European Commission started using the commercially developed machine translation system SYSTRAN with a plan to make it work for further languages than originally developed for (Russian-English and English-French), which however turned out to be difficult. This and the potential in existing systems within European research center, led to the decision in 1978 to start the project Eurotra, first through a preparatory Eurotra Coordination Group. Four years later, the European Commission and coordination group gained the approval of the European Parliament. The goal of the project as to create machine translation system for the official languages of the European Community, which at the time were Danish, Dutch, German, English, French, Italian, later including Greek, Spanish and Portuguese. However, as time passed, expectations became tempered; "Fully Automatic High Quality Translation" was not a reasonably attainable goal. The true character of Eurotra was eventually acknowledged to be in fact pre-competitive research rather than prototype development. The project was motivated by one of the founding principles of the EU: that all citizens had the right to read any and all proceedings of the Commission in their own language. As more countries joined, this produced a combinatorial explosion in the number of language pairs involved, and the need to translate every paper, speech and even set of meeting minutes produced by the EU into the other eight languages meant that translation rapidly became the overwhelming component in the administrative budget. To solve this problem Eurotra was devised. The project was unusual in that rather than consisting of a single research team, it had member groups distributed around the member countries, organised along language rather than national lines (for example, groups in Leuven and Utrecht worked closely together), and the secretariat was based at the European Commission in Luxembourg. The actual design of the project was unusual as MT projects go. Older systems, such as SYSTRAN, were heavily dictionary-based, with minor support for rearranging word order. More recent systems have often worked on a probabilistic approach, based on parallel corpora. Eurotra addressed the constituent structure of the text to be translated, going through first a syntactic parse followed by a second parse to produce a dependency structure followed by a final parse with a third grammar to produce what was referred to internally as Intermediate Representation (IR). Since all three modules were implemented as Prolog programs, it would then in principle be possible to put this structure backwards through the corresponding modules for another language to produce a translated text in any of the other languages. However, in practice this was not in fact how language pairs were implemented. The first "live" translation occupied a 4Mb Microvax running Ultrix and C-Prolog for a complete weekend some time in early 1987. The sentence, translated from English into Danish, was "Japan makes computers". The main problem faced by the system was the generation of so-called "Parse Forests" - often a large number of different grammar rules could be applied to any particular phrase, producing hundreds, even thousands of (often identical) parse trees. This used up huge quantities of computer store, slowing the whole process down unnecessarily. While Eurotra never delivered a "working" MT system, the project made a far-reaching long-term impact on the nascent language industries in European member states, in particular among the southern countries of Greece, Italy, Spain, and Portugal. There is at least one commercial MT system (developed by an academic/commercial consortium in Denmark) derived from Eurotra technology.

Turret lathe

A turret lathe is a form of metalworking lathe that is used for repetitive production of duplicate parts, which by the nature of their cutting process are usually interchangeable. It evolved from earlier lathes with the addition of the turret, which is an indexable toolholder that allows multiple cutting operations to be performed, each with a different cutting tool, in easy, rapid succession, with no need for the operator to perform set-up tasks in between (such as installing or uninstalling tools) or to control the toolpath. The latter is due to the toolpath's being controlled by the machine, either in jig-like fashion, via the mechanical limits placed on it by the turret's slide and stops, or via digitally-directed servomechanisms for computer numerical control lathes. The name derives from the way early turrets took the general form of a flattened cylindrical block mounted to the lathe's cross-slide, capable of rotating about the vertical axis and with toolholders projecting out to all sides, and thus vaguely resembled a swiveling gun turret. Capstan lathe is the usual name in the UK and Commonwealth, though the two terms are also used in contrast: see below, Capstan versus turret. == History == Turret lathes became indispensable to the production of interchangeable parts and for mass production. The first turret lathe was built by Stephen Fitch in 1845 to manufacture screws for pistol percussion parts. In the mid-nineteenth century, the need for interchangeable parts for Colt revolvers enhanced the role of turret lathes in achieving this goal as part of the "American system" of manufacturing arms. Clock-making and bicycle manufacturing had similar requirements. Christopher Spencer invented the first fully automated turret lathe in 1873, which led to designs using cam action or hydraulic mechanisms. From the late-19th through mid-20th centuries, turret lathes, both manual and automatic (i.e., screw machines and chuckers), were one of the most important classes of machine tools for mass production. They were used extensively in the mass production for the war effort in World War II. The U.S. company Warner & Swasey was one of the premier brands in heavy turret lathes between the 1910s and 1960s; it became the world's largest manufacturer of such lathes by 1928. During World War II, it employed 7,000 people and produced half of the turret lathes manufactured in the United States. == Types == There are many variants of the turret lathe. They can be most generally classified by size (small, medium, or large); method of control (manual, automated mechanically, or automated via computer (numerical control (NC) or computer numerical control (CNC)); and bed orientation (horizontal or vertical). === Archetypical: horizontal, manual === In the late 1830s a "capstan lathe" with a turret was patented in Britain. The first American turret lathe was invented by Stephen Fitch in 1845. The archetypical turret lathe, and the first in order of historical appearance, is the horizontal-bed, manual turret lathe. The term "turret lathe" without further qualification is still understood to refer to this type. The formative decades for this class of machine were the 1840s through 1860s, when the basic idea of mounting an indexable turret on a bench lathe or engine lathe was born, developed, and disseminated from the originating shops to many other factories. Some important tool-builders in this development were Stephen Fitch; Gay, Silver & Co.; Elisha K. Root of Colt; J.D. Alvord of the Sharps Armory; Frederick W. Howe, Richard S. Lawrence, and Henry D. Stone of Robbins & Lawrence; J.R. Brown of Brown & Sharpe; and Francis A. Pratt of Pratt & Whitney. Various designers at these and other firms later made further refinements. === Semi-automatic === Sometimes machines similar to those above, but with power feeds and automatic turret-indexing at the end of the return stroke, are called "semi-automatic turret lathes". This nomenclature distinction is blurry and not consistently observed. The term "turret lathe" encompasses them all. During the 1860s, when semi-automatic turret lathes were developed, they were sometimes called "automatic". What we today would call "automatics", that is, fully automatic machines, had not been developed yet. During that era both manual and semi-automatic turret lathes were sometimes called "screw machines", although we today reserve that term for fully automatic machines. === Automatic === During the 1870s through 1890s, the mechanically automated "automatic" turret lathe was developed and disseminated. These machines can execute many part-cutting cycles without human intervention. Thus the duties of the operator, which were already greatly reduced by the manual turret lathe, were even further reduced, and productivity increased. These machines use cams to automate the sliding and indexing of the turret and the opening and closing of the chuck. Thus, they execute the part-cutting cycle somewhat analogously to the way in which an elaborate cuckoo clock performs an automated theater show. Small- to medium-sized automatic turret lathes are usually called "screw machines" or "automatic screw machines", while larger ones are usually called "automatic chucking lathes", "automatic chuckers", or "chuckers". Such machine tools of the "automatic" variety, which in the pre-computer era meant mechanically automated, had already reached a highly advanced state by World War I. === Computer numerical control === When World War II ended, the digital computer was poised to develop from a colossal laboratory curiosity into a practical technology that could begin to disseminate into business and industry. The advent of computer-based automation in machine tools via numerical control (NC) and then computer numerical control (CNC) displaced to a large extent, but not at all completely, the previously existing manual and mechanically automated machines. Numerically controlled turrets allow automated selection of tools on a turret. CNC lathes may be horizontal or vertical in orientation and mount six separate tools on one or more turrets. Such machine tools can work in two axes per turret, with up to six axes being feasible for complex work. === Vertical === Vertical turret lathes have the workpiece held vertically, which allows the headstock to sit on the floor and the faceplate to become a horizontal rotating table, analogous to a huge potter's wheel. This is useful for the handling of very large, heavy, short workpieces. Vertical lathes in general are also called "vertical boring mills" or often simply "boring mills"; therefore a vertical turret lathe is a vertical boring mill equipped with a turret. == Other variations == === Capstan versus turret === The term "capstan lathe" overlaps in sense with the term "turret lathe" to a large extent. In many times and places, it has been understood to be synonymous with "turret lathe". In other times and places it has been held in technical contradistinction to "turret lathe", with the difference being in whether the turret's slide is fixed to the bed (ram-type turret) or slides on the bed's ways (saddle-type turret). The difference in terminology is mostly a matter of United Kingdom and Commonwealth usage versus United States usage. === Flat === A subtype of horizontal turret lathe is the flat-turret lathe. Its turret is flat (and analogous to a rotary table), allowing the turret to pass beneath the part. Patented by James Hartness of Jones & Lamson, and first disseminated in the 1890s, it was developed to provide more rigidity via requiring less overhang in the tool setup, especially when the part is relatively long. === Hollow-hexagon === Hollow-hexagon turret lathes competed with flat-turret lathes by taking the conventional hexagon turret and making it hollow, allowing the part to pass into it during the cut, analogously to how the part would pass over the flat turret. In both cases, the main idea is to increase rigidity by allowing a relatively long part to be turned without the tool overhang that would be needed with a conventional turret, which is not flat or hollow. === Monitor lathe === The term "monitor lathe" formerly (1860s–1940s) referred to the class of small- to medium-sized manual turret lathes used on relatively small work. The name was inspired by the monitor-class warships, which the monitor lathe's turret resembled. Today, lathes of such appearance, such as the Hardinge DSM-59 and its many clones, are still common, but the name "monitor lathe" is no longer current in the industry. === Toolpost turrets and tailstock turrets === Turrets can be added to non-turret lathes (bench lathes, engine lathes, toolroom lathes, etc.) by mounting them on the toolpost, tailstock, or both. Often these turrets are not as large as a turret lathe's, and they usually do not offer the sliding and stopping that a turret lathe's turret does; but they do offer the ability to index through successive tool

Cognitive Technologies

Cognitive Technologies is a Russian software corporation that develops corporate business applications, AI-based advanced driver assistance systems. Founded in 1993 in Moscow (Russia), the company has offices in Eastern Europe, with R&D Centers in Russia. == History == Cognitive Technologies was founded in 1993 by Olga Uskova and Vladimir Arlazarov. The first employees previously worked in the team that developed the first world computer chess champion "Kaissa". The first programs developed by Cognitive Technologies were optical image and character recognition software – Tiger and CuneiForm. In February 2015 Cognitive Technologies and Kamaz, Russian Dakar Rally-winning truck manufacturer, started working on the self-driving Kamaz truck project. The first field tests took place in June 2015. In 2015 Andrey Chernogorov was appointed CEO of the company. == Products == Cognitive Technologies develops business application software and self-driving vehicle artificial intelligence. The main products are: C-pilot, AI-based ADAS E1 Evfrat – electronic workflow system CognitiveLot – e-purchasing systems == Cooperation with global companies == Under the contract signed between Cognitive Technologies and Hewlett-Packard, all scanners sold in Russia had text recognition software developed by Cognitive Technologies. It was the first contract with HP for an Eastern European company. Afterwards, Cognitive Technologies signed OEM contracts and business agreements with several global IT-companies, including IBM, Canon, Corel, Samsung, Xerox, Brother, Epson, and Olivetti. In 1998 Cognitive Technologies became the first company in Eastern Europe to get the Oracle Complementary Software Provider status. In 2001 Cognitive Technologies sold its Russian language speech corpus to Intel. In 2010 Cognitive Technologies sold its text parsing module to Yandex. The company also signed an agreement with NVIDIA join efforts in the development of intelligent document recognition technologies. == Self-driving car project == The system developed by Cognitive Technologies does not require building smart cities and smart roads equipped with multiple sensors – it works the opposite way, trying to understand the situation on the road like humans do. The system uses a video camera like a driver who uses his eyes, analyzing the information and focusing on the relevant data. For this purpose the system uses a special type of computer vision – foveal computer vision. Only 5–7% of the data gathered by the video cameras and sensors is processed by the system as relevant. The prototype is being tested in Russia on rough roads, on roads without marking, with the goal to prepare the system for work in difficult situations and on bad roads all around the world. == C-Pilot ADAS project == In August 2016 Cognitive Technologies started its own ADAS development project C-Pilot for ground transport control automation. == Self-driving tractors and harvesters project == The experts from Cognitive Technologies claim that the system will track stones, poles, and other obstacles that might be dangerous for the vehicles. This data will enable the engineers to develop an interactive field map, with GPS coordinates for stones and other obstacles. Eventually, this will result in an alteration of the harvester's movement pattern preventing it from running into stones or other objects that may inflict damage. Harvesters will work autonomously on the field, on the territory that is narrowed by radio beacons. == Present international activities == In 2016 Cognitive Technologies has joined the international community OpenPower Foundation, a consortium of open source solutions to developers based on POWER technology from IBM, which includes the world's leading IT map of Google, NVidia, Mellanox, etc. Within the consortium Cognitive Technologies is the initiator of forming of an international working group to develop a single software standard for the self-driving vehicle control. == Awards == In 2016, the leading Russian business newspaper Kommersant, announced that Cognitive Technologies is the TOP-2 Russian software company. TOP-6 Russian software company in 2015 according to Russoft TOP-500 biggest Russian companies according to RBC TOP-2 company of the Russian EDMS market in 2014 according to IDC TOP-20 Russian biggest IT-companies in 2013 according to Cnews Analytics