Microsoft Sway is a presentation program and is part of the Microsoft 365 family of products. Sway was offered for general release by Microsoft in August 2015. It allows users who have a Microsoft account to combine text and media to create a presentable website. Users can pull content locally from the device in use, or from internet sources such as Bing, Facebook, OneDrive, and YouTube. Sway is distinguished from Microsoft FrontPage and Microsoft Expression Web – unrelated web design programs previously developed by Microsoft – in that Sway includes a method for hosting sites. Sway sites are stored on Microsoft's servers and are tied to the user's Microsoft account. They can be viewed and edited from any web browser through Office on the web. There is no offline editing or viewing function, but sites can be accessed using the app for Windows, and formerly iOS. == History == Sway was developed internally by Microsoft. In late 2014, the company announced an invite-only preview version of Sway and announced that Sway would not require an Office 365 subscription. An iOS app was released as a preview on 31 October 2014, but was discontinued on 17 December 2018 due to low usage. As of July 17, 2021, the Sway iOS app's discontinuance in 2018 was the last piece of news posted in the Sway tech blog. The Sway feature blog has not received an update since April 2017. The Microsoft Office Roadmap did not include any items related to Sway ever since. The iOS application is no longer under active development, and is not available for download. Since 2023, Microsoft has been consolidating the domains of its Microsoft 365 apps and services under cloud.microsoft. By 2025, the vast majority of services, including Sway, have already migrated to the cloud.microsoft domain. == Features == Users are able to add content from various sources into their Sway presentations. Some of the integrated services are owned by Microsoft, including OneNote, Bing, and other Sway sites. The program also provides native integration with other services, including YouTube, Facebook, Twitter, Mixcloud, and Infogram.
Logic form
Logic forms are simple, first-order logic knowledge representations of natural language sentences formed by the conjunction of concept predicates related through shared arguments. Each noun, verb, adjective, adverb, pronoun, preposition and conjunction generates a predicate. Logic forms can be decorated with word senses to disambiguate the semantics of the word. There are two types of predicates: events are marked with e, and entities are marked with x. The shared arguments connect the subjects and objects of verbs and prepositions together. Example input/output might look like this: Input: The Earth provides the food we eat every day. Output: Earth:n_#1(x1) provide:v_#2(e1, x1, x2) food:n_#1(x2) we(x3) eat:v_#1(e2, x3, x2; x4) day:n_#1(x4) Logic forms are used in some natural language processing techniques, such as question answering, as well as in inference both for database systems and QA systems.
Cambridge Semantics
Cambridge Semantics is a privately held company headquartered in Boston, Massachusetts with an office in San Diego, California. The company is an enterprise big data management and exploratory analytics software company. == History == Cambridge Semantics was founded in 2007 by Sean Martin, Lee Feigenbaum, Simon Martin, Rouben Meschian, Ben Szekely and Emmett Eldred who all previously worked at IBM's Advanced Technology Internet Group. In 2012, Cambridge Semantics appointed Chuck Pieper as chief executive. Pieper was previously at Credit Suisse. In January 2016, Cambridge Semantics acquired SPARQL City and its graph database intellectual property. On April 18, 2024, Altair Engineering acquired Cambridge Semantics. On 26 March 2025, Siemens announced the acquisition of Altair. == Products == Anzo Smart Data Lake uses Semantic Web Technologies. It allows IT departments and their business users to access data. AnzoGraph DB Graph database. AnzoGraph DB is a massively parallel processing (MPP) native graph database built for diverse data harmonization and analytics at scale (trillions of triples and more), speed and deep link insights. It is used for embedded analytics that require graph algorithms, graph views, named queries, aggregates, geospatial, built-in data science functions, data warehouse-style BI and reporting functions. It allows users to load and query RDF data using SPARQL or Cypher for OLAP-style analytics. == Marketing == Cambridge Semantics named SIIA Codie award 2018 finalist. Cambridge Semantics named 2018 Gold Stevie Award Winner for 'Big Data Solutions'. Cambridge Semantics named KMWorld’s 2018 ‘100 Companies That Matter in Knowledge Management’. Cambridge Semantics named to Database Trends and Applications' 'Trend-Setting Products in Data and Information Management for 2018'. Cambridge Semantics named to KMWorld Trend-Setting Products of 2017. Cambridge Semantics named to Database Trends and Applications 'DBTA 100: The Companies That Matter Most in Data'. Cambridge Semantics named SIIA Codie award 2017 winner for ‘Best Text Analytics and Semantic Technology Solution’. Cambridge Semantics named 2017 Silver Stevie Award Winner for 'Big Data Solutions'. Cambridge Semantics named KMWorld’s 2017 ‘100 Companies That Matter in Knowledge Management’. Cambridge Semantics named SIIA Codie award 2016 finalist. Cambridge Semantics named KMWorld’s 2016 ‘100 Companies That Matter in Knowledge Management’ and KMWorld Trend-Setting Products of 2015. Cambridge Semantics named 2016 Bio-IT World Best of Show People's Choice Award Contenders and 2015 Bio-IT best of show finalist. Anzo Insider Trading Investigation and Surveillance named 2015 CODiE Award finalist. Cambridge Semantics Selected as Finalist for 2014 MIT Sloan CIO Symposium's Innovation Showcase. Cambridge Semantics named SIIA CODiE Award 2014 finalist. Cambridge Semantics Win 2013 SIIA CODiE Award for best business intelligence and analytics solution. Cambridge Semantics wins KMWorld 2012 Promise Award. Cambridge Semantics wins Best of Show at 2012 Bio-IT World Conference.
Why We Post
Why We Post is a research project funded by the European Research Council and launched in 2012 by Daniel Miller with the objective of examining the global impact of new social media. The study is based on ethnographic data collected through the course of 15 months in China, India, Turkey, Italy, United Kingdom, Trinidad, Chile and Brazil. The results of this project were released on 29 February 2016. This included the first three of eleven Open Access books (available via UCL Press), a five-week e-course (MOOC) on FutureLearn in English, also available in Chinese, Portuguese, Hindi, Tamil, Italian, Turkish, and Spanish on UCLeXtend. In addition a website containing key discoveries, stories and over 100 films is available in the same 8 languages.
Star Awards for Social Media Award
The Star Awards for Social Media Award was an award presented annually from 2014 to 2016 at the Star Awards, where Mediacorp of Singapore recognises entertainers under their employment with awards for artistic and technical merit for outstanding performances of the year. == History == The category was introduced in 2014, at the 20th Star Awards ceremony; Jeanette Aw received the award and it is given in honour of a Mediacorp artiste with the most social media engagement. The results are based on the calculations from three international social media analysis systems; artistes must be active on at least one of the following platforms in order to qualify: Facebook, Twitter and Instagram. Since its inception, the award has been given to two artistes. Carrie Wong is the most recent and final winner in this category. Since the ceremony held in 2016, Aw remains as the only artiste to win in this category twice, surpassing Wong who has one win. The award was discontinued from 2017 onwards as the popularity element of the award is already represented in the Top 10 Most Popular Male Artistes and Top 10 Most Popular Female Artistes awards. == Recipients ==
IT8
IT8 is a set of American National Standards Institute (ANSI) standards for color communications and control specifications. Formerly governed by the IT8 Committee, IT8 activities were merged with those of the Committee for Graphics Arts Technologies Standards (CGATS Archived November 9, 2018, at the Wayback Machine) in 1994. == Standards list == The following is a list of the IT8 standards, according to the NPES Standards Blue Book Archived July 19, 2011, at the Wayback Machine: === IT8.6 - 2002 - Graphic technology - Prepress digital data exchange - Diecutting data (DDES3) === This standard establishes a data exchange format to enable transfer of numerical control information between diecutting systems and electronic prepress systems. The information will typically consist of numerical control information used in the manufacture of dies. 37 pp. === IT8.7/1 - 1993 (R2003) - Graphic technology - Color transmission target for input scanner calibration === This standard defines an input test target that will allow any color input scanner to be calibrated with any film dye set used to create the target. It is intended to address the color transparency products that are generally used for input to the preparatory process for printing and publishing. This standard defines the layout and colorimetric values of a target that can be manufactured on any positive color transparency film and that is intended for use in the calibration of a photographic film/scanner combination. 32 pp. === IT8.7/2 - 1993 (R2003) Graphic technology - Color reflection target for input scanner calibration === This standard defines an input test target that will allow any color input scanner to be calibrated with any film dye set used to create the target. It is intended to address the color photographic paper products that are generally used for input to the preparatory process for printing and publishing. It defines the layout and colorimetric values of the target that can be manufactured on any color photographic paper and is intended for use in the calibration of a photographic paper/scanner combination. 29 pp. === IT8.7/3 - 1993 (R2003) Graphic technology - Input data for characterization of 4-color process printing === The purpose of this standard is to specify an input data file, a measurement procedure and an output data format to characterize any four-color printing process. The output data (characterization) file should be transferred with any four-color (cyan, magenta, yellow and black) halftone image files to enable a color transformation to be undertaken when required. 29 pp. == Targets == Calibrating all devices involved in the process chain (original, scanner/digital camera, monitor/printer) is required for an authentic color reproduction, because their actual color spaces differ device-specifically from the reference color spaces. An IT8 calibration is done with what are called IT8 targets, which are defined by the IT8 standards. Example Special targets, implementing the IT8.7/1 (transparent target) or IT8.7/2 (reflective target) standards, are needed for calibrating scanners. These targets consists of 24 grey fields and 264 color fields in 22 columns: Column 01 to 12: HCL color model, which differ in Hue, Chroma, and Lightness Column 13 to 16: CMYK-Colors Cyan, Magenta, Yellow, and Key (black) in different steps of brightness Column 17 to 19: RGB-Colors Red, Green, and Blue in different steps of brightness Column 20 to 22: undefined, producers' choice After scanning such a target, an ICC profile gets calculated on the basis of reference values. This profile is used for all subsequent scans and assures color fidelity.
Social media coverage of the Olympics
Over the years, television broadcast rights have distinguished what Olympic-related content can be accessed by fans online. By doing so, mobile-friendly social platforms began to integrate into the Olympics. Athletes and fans use these platforms to share live updates, special moments, and behind-the-scenes specials. Various social media platforms have been used for Olympic content, including Twitter and Facebook. Some marketers credit social media for prompting the official U.S. broadcasters, NBC, to live stream events, including early rounds. == Background == The Olympics is able to advertise to its viewers and its host country with the use of data it collects through Social media marketing. Prominent social media platforms include: Twitter, Facebook, Instagram, Tumblr, YouTube, Google, MSN, Yahoo and many more. Campaign Initiatives and Artificial Intelligence technologies have been used to analyze the social media content of users. Information from consumers such as their preferences, demographics, age and locality are all analyzed to gain consumer insight. Campaign initiatives and AI technologies were used for such purposes in the 2010 Vancouver Winter Olympics and are in use currently. Social media marketing of the Olympics is a new phenomena, beginning prior to the 2008 Beijing Olympics == Variations == There are two classifications of social media marketing recognized by the IOC: Officially sanctioned content from rights holders and sponsors that maximizes the use of Olympic content (imagery, hashtag) Unofficial content that is generated by brands that leverage the excitement of the Olympics == 2008 Beijing Summer Olympics == Social media marketing emerged as a phenomenon during the 2008 Beijing Olympics, which progressed as a marketing and an advertising tactic ever since. The Beijing Olympics became the test subject for social media marketing initiatives started by advertising agencies. In 2008, social media marketing began the transition from one-sided communication to mass communication of the Olympic Games. Although social media marketing of the Olympic Games began in 2008, the audience to the Olympics was still primarily reached through television–reaching an audience of 4.3 billion viewers. At the time, the viewers of the Olympic Games through Internet website platforms made up an audience of approximately 390 million individuals. What was the beginning of Olympic social media marketing, was also the beginning of a more globalized experience of the Olympic Games via social media. Twitter, now a prominent social media platform, began in 2006 and grew to three million active users by the beginning of the 2008 Beijing Olympics. Members of Facebook, another prominent social media platform, tracking the Olympic Games grew from approximately one million during the Olympic Games of Athens 2004 to 90 million during the 2008 Beijing Olympics. Social media use, in general, increased by 24 percent between 2007 and 2008–from 63 percent of U.S. adults to 87 percent of U.S. adults. == 2010 Vancouver Winter Olympics == The International Olympic Committee (IOC) deemed The Vancouver Winter Olympics as "the first social media games” based on its fan base through social media platforms. The IOC launched their Facebook page a month before the games began, attracting 1.5 million fans. Shifting to online viewing attracted a younger audience than past Olympic games with over 60 percent of Facebook fans being under 24 years of age. Athletes like Lindsey Vonn and Shaun White reached fans on social media as the platform posted behind-the-scenes coverage on their experiences. The IOC used social media to create competitions between athletes and fans streamed online. Its YouTube channel hosted a “Best of Us” challenge in which the public could compete in games with their favorite athletes, acquiring three million viewers. Photos spread across social media platforms, such as Flickr, which had 11,000 photos posted by 600 photographers, bringing a new perspective to the games. Twitter contributed constant live updates of the competitions. The IOC's Twitter following doubled to 12,000 followers during the Vancouver Olympics, creating a larger viewer population for the games. The IOC created social media guidelines as more athletes and fans got online to interact with the Olympics. Social media was still relatively new as a marketing platform, so these guidelines confused many individuals. == 2012 London Summer Olympics == The London 2012 Olympic Games succeeded in broadcasting, participation and marketing. For the first time, the IOC broadcast the Olympic Games live and on-demand through YouTube, allowing fans to access the Games anytime, anywhere through live streaming. The combination of conventional broadcasting and mobile platforms reached a global audience of 4.8 billion people. Social media soared with Facebook, Twitter and Google+, attracting 4.7 million followers. Athletes shared photographs, interacted online with fans and updated daily, either in person or via an agent. Instagram was established by 2012, making itself a premier photo-sharing platform perfect for athletes to capture their emotions. Lewis Wiltshire, head of sport for Twitter UK said, "Never before have fans had such direct access to their sporting heroes." Social media created conversation on fan opinions regarding athletes, including 962,756 total mentions of Usain Bolt, “Fastest Man in History,” who defended the 100 meter and 200 meter gold medals. Michael Phelps followed with 828,081 total mentions. Olympic sponsors were active on social media; created several campaigns to promote their brands; and inspired viewers with mass participation and personalized events. The Adidas “Take the Stage” Campaign recognized talent around the world, installing a photo booth and inviting the 550 Olympics athletes to take the stage. (IOC Marketing Report 2012). David Beckham surprised fans at the photo booth in Westfield shopping centre, gaining popularity in UK media. Coca-Cola, Acer Inc., McDonald's, Visa Inc. and several others used similar tactics of participation to attract viewers. == 2014 Sochi Winter Olympics == === Channels === The 2014 Winter Olympic Games were held in Sochi, a city in Krasnodar Krai, Russia, establishing the first “social media Olympics” for Russia. The most popular Russian social media and networking service, VK, created an Olympic page, similar to Facebook's. The Olympic VK page has 2.8 million fans and—the most popular official community on the platform. Throughout the games, VK had 54 million Olympic mentions, an average of 1.5 million per day. Numbers grew on other social media pages: more than 2 million fans joined the Olympic Facebook page, 168,101 followed the Olympic Twitter, 150,000 followed the Olympic Instagram and three million visited the Olympic website in February 2014. There were 90,000 total updates on social media by Sochi 2014 Olympians and teams. The United States was the most active country during the games logging 22,598 posts across Facebook, Twitter, and Instagram. === Engagement === With social media there is also hashtags. The most popular hashtag was #sochi2014 with almost 11,000 uses. The next top five hashtags were #wearewinter, #teamusa, #olympics, #goaus and #wirfuerD. Another popular hashtag was #Sochiproblems, depicting local struggles. Photos of the poor state of Sochi on all platforms made the games the number one trending topic one week before the opening ceremony. #SochiFail and #SochiProblems gave multiple reports of the poor living arrangements, incomplete construction, broken elevators, and polluted waters. This was one way that social media provided awareness to its users. === Media Perceptions === Media perceptions varied during the games; the Olympics was viewed as a confrontation between Eastern and Western Civilizations. The LGBT community took a stand against the games. Sponsors for the games including Coca-Cola, Mcdonald's, and P&G protested against Russian authorities and Russian anti-LGBT laws. Many protests took a stand against Russian laws, which created a discussion between human rights advocates. Advocates believed organizations should not promote certain values in western markets while supporting an anti-human rights government in another market. == 2016 Rio Summer Olympics == Social media marketing was an influential tool in the promotion and analysis of the 2016 Rio Olympics. Thomas Bach, President of the International Olympic Committee said that the power of sport demonstrates that diversity and interconnectedness can enlighten us all. With over 25,000+ sources of accredited media covering the games, the 2016 games were the most consumed Olympic games to date. Marketing for the Rio Olympics began in 2013 and ultimately lasted 3 years. There were 26 million visits to Olympic.org, the official website of the Olympic games, and over 7 billion views of official Olympic content on social media. There were o