In computer networking, localhost is a hostname that refers to the current computer used to access it. The name localhost is reserved for loopback purposes. It is used to access the network services that are running on the host via the loopback network interface. Using the loopback interface bypasses any local network interface hardware. == Loopback == The local loopback mechanism may be used to run a network service on a host without requiring a physical network interface, or without making the service accessible from the networks the computer may be connected to. For example, a locally installed website may be accessed from a Web browser by the URL http://localhost to display its home page. IPv4 network standards reserve the entire address block 127.0.0.0/8 (more than 16 million addresses) for loopback purposes. That means any packet sent to any of those addresses is looped back. The address 127.0.0.1 is the standard address for IPv4 loopback traffic; the rest are not supported by all operating systems. However, they can be used to set up multiple server applications on the host, all listening on the same port number. In the IPv6 addressing architecture there is only a single address assigned for loopback: ::1. The standard precludes the assignment of that address to any physical interface, as well as its use as the source or destination address in any packet sent to remote hosts. == Name resolution == The name localhost normally resolves to the IPv4 loopback address 127.0.0.1, and to the IPv6 loopback address ::1. This resolution is normally configured by the following lines in the operating system's hosts file: 127.0.0.1 localhost ::1 localhost The name may also be resolved by Domain Name System (DNS) servers, but there are special considerations governing the use of this name: An IPv4 or IPv6 address query for the name localhost must always resolve to the respective loopback address. Applications may resolve the name to a loopback address themselves, or pass it to the local name resolver mechanisms. When a name resolver receives an address (A or AAAA) query for localhost, it should return the appropriate loopback addresses, and negative responses for any other requested record types. Queries for localhost should not be sent to caching name servers. To avoid burdening the Domain Name System root servers with traffic, caching name servers should never request name server records for localhost, or forward resolution to authoritative name servers. When authoritative name servers receive queries for 'localhost' in spite of the provisions mentioned above, they should resolve them appropriately. In addition to the mapping of localhost to the loopback addresses (127.0.0.1 and ::1), localhost may also be mapped to other IPv4 (loopback) addresses and it is also possible to assign other, or additional, names to any loopback address. The mapping of localhost to addresses other than the designated loopback address range in the hosts file or in DNS is not guaranteed to have the desired effect, as applications may map the name internally. In the Domain Name System, the name .localhost is reserved as a top-level domain name, originally set aside to avoid confusion with the hostname localhost. Domain name registrars are precluded from delegating domain names in the top-level .localhost domain. == Historical notes == In 1981, the block 127.0.0.0/8 got a 'reserved' status, as not to assign it as a general purpose class A IP network. This block was officially assigned for loopback purposes in 1986. Its purpose as a Special Use IPv4 Address block was confirmed in 1994,, 2002, 2010,, and last in 2013. From the outset, in 1995, the single IPv6 loopback address ::1 was defined. Its purpose and definition was unchanged in 1998,, 2003,, and up to the current definition, in 2006. == Packet processing == The processing of any packet sent to a loopback address, is implemented in the link layer of the TCP/IP stack. Such packets are never passed to any network interface controller (NIC) or hardware device driver and must not appear outside of a computing system, or be routed by any router. This permits software testing and local services, even in the absence of any hardware network interfaces. Looped-back packets are distinguished from any other packets traversing the TCP/IP stack only by the special IP address they were addressed to. Thus, the services that ultimately receive them respond according to the specified destination. For example, an HTTP service could route packets addressed to 127.0.0.99:80 and 127.0.0.100:80 to different Web servers, or to a single server that returns different web pages. To simplify such testing, the hosts file may be configured to provide appropriate names for each address. Packets received on a non-loopback interface with a loopback source or destination address must be dropped. Such packets are sometimes referred to as Martian packets. As with any other bogus packets, they may be malicious and any problems they might cause can be avoided by applying bogon filtering. == Special cases == The releases of the MySQL database differentiate between the use of the hostname localhost and the use of the addresses 127.0.0.1 and ::1. When using localhost as the destination in a client connector interface of an application, the MySQL application programming interface connects to the database using a Unix domain socket, while a TCP connection via the loopback interface requires the direct use of the explicit address. One notable exception to the use of the 127.0.0.0/8 addresses is their use in Multiprotocol Label Switching (MPLS) traceroute error detection, in which their property of not being routable provides a convenient means to avoid delivery of faulty packets to end users.
Scenery generator
A scenery generator (or terrain generator) is a software used to create landscape images, 3D models, and animations. These programs often use procedural generation to generate the landscapes, or sometimes created and rendered by a 3D artist. These programs are often used in video games or movies. Basic elements of landscapes created by scenery generators include terrain, water, foliage, and clouds. The process for basic random generation uses a diamond square algorithm. == Common features == Most scenery generators can create basic heightmaps to simulate the variation of elevation in basic terrain. Common techniques include Simplex noise, fractals, or the diamond-square algorithm, which can generate 2-dimensional heightmaps. A version of scenery generator can be very simplistic. Using a diamond-square algorithm with some extra steps involving fractals, an algorithm for random generation of terrain can be made with only 120 lines of code. The program in example takes a grid and then divides the grid repeatedly. Each smaller grid is then split into squares and diamonds and the algorithm then makes the randomized terrain for each square and diamond. Most programs for creating landscapes also allow for adjustment and editing of the landscape. For example, World Creator allows for terrain sculpting, which uses a similar brush system as Photoshop, and allows for additional terrain enhancement with its procedural techniques such as erosion, sediments, and more. Other tools in the World Creator program include terrain stamping, which allows you to import elevation maps and use them as a base. The programs tend to also allow for additional placement of rocks, trees, etc. These can be done procedurally or by hand depending on the program. Typically the models used for the placement objects are the same as to lessen the amount of work that would be done if the user was to create a multitude of different trees. The terrain generated the computer does a generation of multifractals then integrates them until finally rendering them onto the screen. These techniques are typically done “on-the-fly” which typically for a 128 × 128 resolution terrain would mean 1.5 seconds on a CPU from the early 1990s. == Applications == Scenery generators are commonly used in movies, animations, 3D rendering, and video games. For example, Industrial Light & Magic used E-on Vue to create the fictional environments for Pirates of the Caribbean: Dead Man's Chest. In such live-action cases, a 3D model of the generated environment is rendered and blended with live-action footage. Scenery generated by the software may also be used to create completely computer-generated scenes. In the case of animated movies such as Kung Fu Panda, the raw generation is assisted by hand-painting to accentuate subtle details. Environmental elements not commonly associated with landscapes, such as ocean waves, have also been handled by the software. Scenery generation is used in most 3D based video-games. These typically use either custom or purchased engines that contain their own scenery generators. For some games they tend to use a procedurally generated terrain. These typically use a form of height mapping and use of Perlin noise. This will create a grid that with one point in a 2D coordinate will create the same heightmap as it is pseudorandom, meaning it will result in the same output with the same input. This can then easily be translated into the product 3D image. These can then be changed from the editor tools in most engines if the terrain will be custom built. With recent developments neural networks can be built to create or texture the terrain based on previously suggested artwork or heightmap data. These would be generated using algorithms that have been able to identify images and similarities between them. With the info the machine can take other heightmaps and render a very similar looking image to the style image. This can be used to create similar images in example a Studio Ghibli or Van Gogh art-style. == Software == Most game engines, whether custom or proprietary, will have terrain generation built in. Some terrain generator programs include, Terragen, which can create terrain, water, atmosphere and lighting; L3DT, which provides similar functions to Terragen, and has a 2048 × 2048 resolution limit; and World Creator, which can create terrain, and is fully GPU powered. === List of 3D terrain generation software ===
Airborne Networking
An Airborne Network (AN) is the infrastructure owned by the United States Air Force that provides communication transport services through at least one node that is on a platform capable of flight. == Background == === Definition === The intent of the US Air Force's Airborne Network is to expand the Global Information Grid (GIG) to connect the three major domains of warfare: Air, Space, and Terrestrial. The Transformational Satellite Communications System network currently provides connectivity for all communication through space assets. The Combat Information Transport System and Theater Deployable Communications provide terrestrial connectivity for theatre based operations. The Airborne Network is engineered to utilize all airborne assets to connect with space and surface networks building a seamless communications platform across all domains. === Capabilities === The capabilities identified by this type of system are vastly beyond that of our current military. This system will enable the Air Force to provide a transportable network, flexible enough to communicate with any air, space, or ground asset in the area. The network will provide a beyond line-of-sight (LoS) communications infrastructure that can be packed up and moved in and out of the designated battlespace, enabling the military to have a reliable and secure communications network that extends globally. The network is designed to be flexible enough to provide the right communication and network packages for a specific region, mission, or technology. Operationally, The AN is designed to be self-forming, self-organizing, and self-generating, with nodes joining and leaving the network as they enter and exit a specific region. The network consists of dedicated tactical links, wideband air-to-air links, and ad hoc networks constructed by the Joint Tactical Radio System (JTRS) networking services. JTRS is a software-defined radio that will work with many existing military and civilian radios. It includes integrated encryption and Wideband Networking Software to create mobile ad hoc networks. It also provides system performance analysis and fault diagnostics automatically, reducing the demand for human intervention and network maintenance. === Intended Use === The AN was designed as the cornerstone for the new military doctrine known as Network Centric Warfare. This doctrine was developed to use information superiority to equip warfighters with more precise information enabling commanders and shooters to make smarter decisions faster. The AN contributes to Network Centric Warfare by enabling commanders to provide real-time information to warfighters in the air and on the ground. Warfighters can then utilize more information and make more educated decisions about how to act in a particular situation. Once the act has been carried out commanders will have immediate information about the result and can make judgments on how to continue. All-in-all the AN was designed to reduce the time necessary to identify a target, make clear and educated decisions to pull or not to pull the trigger, and assess battle == Topologies == There are four main network topologies that will be deployed and vary based on the placement of backbone and subnet class networks. === Space, Air, Ground Tether === Establishing a direct connection to another aircraft or ground node, via a point-to-point link for nodes within LOS or via a Satellite Communications (SATCOM) link for nodes that are beyond line-of-sight is known as tethering. SATCOM links provide connectivity to a network ground entry point. Strike aircraft that accompany C2 aircraft such as an AWACS are tethered via point-to-point links. Finally, C2 or intelligence, surveillance, and reconnaissnce (ISR) aircraft may connect via a LOS link directly to a network ground entry point. Each of these tethered alternatives works exactly like a hub or switch that has an entry point to a larger network and allows their connected users access to that network. === Flat Ad Hoc === A flat ad hoc topology refers to establishing nonpersistent network connections as needed among AN nodes that are present at a given time. With this network the nodes dynamically “discover” other nodes to which they can interconnect and form the network. The specific interconnections between the nodes are not planned in advance, but are made as opportunities arise. The nodes join and leave the network at will, continually changing connections to neighbor nodes based upon their location and mobility characteristics. === Tiered Ad Hoc === Ad hoc networks can be flat in the sense that all nodes are peers of each other in a single network, as discussed above, or they can dynamically organize themselves into hierarchical tiers such that higher tiers are used to move data between more localized subnets. This network topology can be compared to any conventional deployed network that utilizes routers, switches, and hubs to temporarily connect users. === Persistent Backbone === A network topology characterized by a persistent backbone is established using relatively persistent wideband connections among high-value platforms flying relatively stable orbits. It provides the connectivity between the tactical subnets which are considered edge networks relative to the backbone. This provides concentration points for connectivity to the space backbone as well as to terrestrial networks. This type of network topology is comparable to a conventional permanent network with established data trunks, routers, switches, and hubs to connect users. == Architecture == === Network Management === The platform management system enables operators to manage all on-board network elements. It interfaces and interoperates with the Airborne Network management system to enable operators to manage remote network elements in the airborne network. The network management system monitors the health of the network by passively testing the network for faults and latency. The system will also actively troubleshoot faults with probes to identify and isolate faulty connections, and enables operators to apply network parameters and security changes to all systems based on the status of the network. === Routing/Switching === Routing and switching enables data to be dynamically transmitted over the network to other nodes. Routing protocols must be able to identify nodes transmitted within their own platform and data to be sent to other platforms regardless of the current topology. The routing protocol must also provide seamless roaming by ensuring that no routed packets are lost when a node changes its point of attachment to the network. Maintaining scalability is important in routing as the network is constantly changing. The network must be able to function with numerous levels of platforms, varying numbers of fast moving platforms, and varying amounts of traffic per platform. Routers and switches will use metrics to determine the best paths to take when routing data. The routing protocol utilized for the AN will be an Adaptive Quality of Service routing protocol. === Gateways/Proxies === Gateways and proxies enable the connection numerous technology types regardless of age to communicate across the IP-based network. Gateways and proxies are essential in the operation of this network because so many different technologies are used to communicate in each domain. These systems will facilitate the transition of the legacy on-board infrastructure, transmission systems, tactical data link systems, and user applications to the objective airborne network systems. Therefore, they are only temporary until all platforms use a standardized IP radio for transmission. === Performance Enhancing Proxies === Performance Enhancing Proxies improve the performance of user applications running across the Airborne Network by countering wireless network impairments, such as limited bandwidth, long delays, high loss rates, and disruptions in network connections. Proxy systems are implemented between the user application and the network and can be used to improve performance at the application and transport functional layers of the OSI model. Some techniques that can be employed include: Compression: Data compression or header compression can be used to minimize the number of bits sent over the network. Data bundling: Smaller data packets can be combined (bundled) into a single large packet for transmission over the network. Caching: A local cache can be used to save and provide data objects that are requested multiple times, reducing transmissions over the network (and improving response times). Store and forward: Message queuing can be used to ensure message delivery to users who become disconnected from the network or are unable to connect to the network for a period of time. Once the platform connects, the stored messages are sent. Pipelining: Rather than opening several separate network connections pipelining can be used to share a single networ
Social media use in the fashion industry
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com
Data exchange
Data exchange is the process of moving data from one information system to another. It often involves transforming data that is native to the source system into a form that is consumable by the target system or to a standardized form that is consumable by any compatible system. In particular, data exchange allows data to be shared between computer programs. Data exchange is similar to data integration except that data may be restructured with possible loss of content. There may be no way to transform a particular collection based on exchange constraints. Conversely, there may be multiple ways to transform the data, in which case one option must be identified in order to achieve compatibility between source and target. There are two main types of data exchange: broadcast and peer-to-peer (a.k.a. unicast). For broadcast, data is transmitted simultaneously to all consumers. Just as a conference call, all participants get the same information from the speaker at the same time. For peer-to-peer, data is sent to a single receiver, defined by a specific address. For example, a letter goes to just one mail box. == Single-domain == In some domains, a multiple source and target schema (proprietary data formats) may exist. An exchange or interchange format is often developed for a single domain, and then necessary routines (mappings) are written to (indirectly) transform/translate each and every source schema to each and every target schema by using the interchange format as an intermediate step. That requires less work than writing and debugging the many routines that would be required to directly translate each source schema directly to each target schema. Examples of these transformative interchange formats include: Standard Interchange Format for geospatial data; Data Interchange Format for spreadsheet data; Open Document Format for spreadsheets, charts, presentations and word processing documents; GPS eXchange Format or Keyhole Markup Language for describing GPS data; GDSII for integrated circuit layout. == Representation == A data exchange (a.k.a. interchange) language defines a domain-independent way to represent data. These languages have evolved from being markup and display-oriented to support the encoding of metadata that describes the structural attributes of the information. Practice has shown that certain types of formal languages are better suited for this task than others, since their specification is driven by a formal process instead of particular software implementation. For example, XML is a markup language that was designed to enable the creation of dialects (the definition of domain-specific sublanguages). However, it does not contain domain-specific dictionaries or fact types. Beneficial to a reliable data exchange is the availability of standard dictionaries-taxonomies and tools libraries such as parsers, schema validators, and transformation tools. === XML === The popularity of XML for data exchange on the World Wide Web has several reasons. First of all, it is closely related to the preexisting standards Standard Generalized Markup Language (SGML) and Hypertext Markup Language (HTML), and as such a parser written to support these two languages can be easily extended to support XML as well. For example, XHTML has been defined as a format that is formal XML, but understood correctly by most (if not all) HTML parsers. === YAML === YAML was designed to be human-readable and authored via a text editor with notion similar to reStructuredText and wiki syntax. YAML 1.2 also includes a shorthand notion that is compatible with JSON, and as such any JSON document is also valid YAML; this however does not hold the other way. === REBOL === REBOL was designed to be human-readable and authored via a text editor. It uses a simple free-form syntax with minimal punctuation and a rich set of data types (such as URL, email, date and time, tuple, string, tag) that respect common standards. It is designed to not need any additional meta-language, being designed in a metacircular fashion which is why the parse dialect used for definitions and transformations of REBOL dialects is also itself a dialect of REBOL. REBOL was used as a source of inspiration for JSON. === Gellish === Gellish English is a formalized subset of natural English (language), which includes a simple grammar and a large, extensible dictionary (taxonomy) that defines the general and domain specific terminology, whereas the concepts are arranged in a hierarchy, which supports inheritance of knowledge and requirements. The dictionary also includes standardized fact types. The terms and relation types together can be used to create and interpret expressions of facts, knowledge, requirements and other information. Gellish can be used in combination with SQL, RDF/XML, OWL and various other meta-languages. The Gellish standard is a combination of ISO 10303-221 (AP221) and ISO 15926. === List === The following describes and compares popular data exchange languages. Columns Schemas – Whether supports representing domain specific data structure definition Flexible – Whether supports extension of the semantic expression capabilities without modifying the schema Semantic verification – Whether supports semantic verification of the correctness of expressions in the language Dictionary – Whether includes a dictionary and a taxonomy (hierarchy) of concepts with inheritance Information model – Whether supports an information model Synonyms and homonyms – Whether supports the use of synonyms and homonyms in expressions Dialecting – Whether is available in multiple natural languages or dialects Web standard – Whether is standardized by a recognized body Transformations – Whether includes a translation to other standards Lightweight – Whether a lightweight version is available Human readable – Whether expressions are understandable without training Compatibility – Which other tools can be used or are required
Template matching
Template matching is a technique in digital image processing for finding small parts of an image which match a template image. It can be used for quality control in manufacturing, navigation of mobile robots, or edge detection in images. The main challenges in a template matching task are detection of occlusion, when a sought-after object is partly hidden in an image; detection of non-rigid transformations, when an object is distorted or imaged from different angles; sensitivity to illumination and background changes; background clutter; and scale changes. == Feature-based approach == The feature-based approach to template matching relies on the extraction of image features, such as shapes, textures, and colors, that match the target image or frame. This approach is usually achieved using neural networks and deep-learning classifiers such as VGG, AlexNet, and ResNet.Convolutional neural networks (CNNs), which many modern classifiers are based on, process an image by passing it through different hidden layers, producing a vector at each layer with classification information about the image. These vectors are extracted from the network and used as the features of the image. Feature extraction using deep neural networks, like CNNs, has proven extremely effective has become the standard in state-of-the-art template matching algorithms. This feature-based approach is often more robust than the template-based approach described below. As such, it has become the state-of-the-art method for template matching, as it can match templates with non-rigid and out-of-plane transformations, as well as high background clutter and illumination changes. == Template-based approach == For templates without strong features, or for when the bulk of a template image constitutes the matching image as a whole, a template-based approach may be effective. Since template-based matching may require sampling of a large number of data points, it is often desirable to reduce the number of sampling points by reducing the resolution of search and template images by the same factor before performing the operation on the resultant downsized images. This pre-processing method creates a multi-scale, or pyramid, representation of images, providing a reduced search window of data points within a search image so that the template does not have to be compared with every viable data point. Pyramid representations are a method of dimensionality reduction, a common aim of machine learning on data sets that suffer the curse of dimensionality. == Common challenges == In instances where the template may not provide a direct match, it may be useful to implement eigenspaces to create templates that detail the matching object under a number of different conditions, such as varying perspectives, illuminations, color contrasts, or object poses. For example, if an algorithm is looking for a face, its template eigenspaces may consist of images (i.e., templates) of faces in different positions to the camera, in different lighting conditions, or with different expressions (i.e., poses). It is also possible for a matching image to be obscured or occluded by an object. In these cases, it is unreasonable to provide a multitude of templates to cover each possible occlusion. For example, the search object may be a playing card, and in some of the search images, the card is obscured by the fingers of someone holding the card, or by another card on top of it, or by some other object in front of the camera. In cases where the object is malleable or poseable, motion becomes an additional problem, and problems involving both motion and occlusion become ambiguous. In these cases, one possible solution is to divide the template image into multiple sub-images and perform matching on each subdivision. == Deformable templates in computational anatomy == Template matching is a central tool in computational anatomy (CA). In this field, a deformable template model is used to model the space of human anatomies and their orbits under the group of diffeomorphisms, functions which smoothly deform an object. Template matching arises as an approach to finding the unknown diffeomorphism that acts on a template image to match the target image. Template matching algorithms in CA have come to be called large deformation diffeomorphic metric mappings (LDDMMs). Currently, there are LDDMM template matching algorithms for matching anatomical landmark points, curves, surfaces, volumes. == Template-based matching explained using cross correlation or sum of absolute differences == A basic method of template matching sometimes called "Linear Spatial Filtering" uses an image patch (i.e., the "template image" or "filter mask") tailored to a specific feature of search images to detect. This technique can be easily performed on grey images or edge images, where the additional variable of color is either not present or not relevant. Cross correlation techniques compare the similarities of the search and template images. Their outputs should be highest at places where the image structure matches the template structure, i.e., where large search image values get multiplied by large template image values. This method is normally implemented by first picking out a part of a search image to use as a template. Let S ( x , y ) {\displaystyle S(x,y)} represent the value of a search image pixel, where ( x , y ) {\displaystyle (x,y)} represents the coordinates of the pixel in the search image. For simplicity, assume pixel values are scalar, as in a greyscale image. Similarly, let T ( x t , y t ) {\textstyle T(x_{t},y_{t})} represent the value of a template pixel, where ( x t , y t ) {\textstyle (x_{t},y_{t})} represents the coordinates of the pixel in the template image. To apply the filter, simply move the center (or origin) of the template image over each point in the search image and calculate the sum of products, similar to a dot product, between the pixel values in the search and template images over the whole area spanned by the template. More formally, if ( 0 , 0 ) {\displaystyle (0,0)} is the center (or origin) of the template image, then the cross correlation T ⋆ S {\displaystyle T\star S} at each point ( x , y ) {\displaystyle (x,y)} in the search image can be computed as: ( T ⋆ S ) ( x , y ) = ∑ ( x t , y t ) ∈ T T ( x t , y t ) ⋅ S ( x t + x , y t + y ) {\displaystyle (T\star S)(x,y)=\sum _{(x_{t},y_{t})\in T}T(x_{t},y_{t})\cdot S(x_{t}+x,y_{t}+y)} For convenience, T {\displaystyle T} denotes both the pixel values of the template image as well as its domain, the bounds of the template. Note that all possible positions of the template with respect to the search image are considered. Since cross correlation values are greatest when the values of the search and template pixels align, the best matching position ( x m , y m ) {\displaystyle (x_{m},y_{m})} corresponds to the maximum value of T ⋆ S {\displaystyle T\star S} over S {\displaystyle S} . Another way to handle translation problems on images using template matching is to compare the intensities of the pixels, using the sum of absolute differences (SAD) measure. To formulate this, let I S ( x s , y s ) {\displaystyle I_{S}(x_{s},y_{s})} and I T ( x t , y t ) {\displaystyle I_{T}(x_{t},y_{t})} denote the light intensity of pixels in the search and template images with coordinates ( x s , y s ) {\displaystyle (x_{s},y_{s})} and ( x t , y t ) {\displaystyle (x_{t},y_{t})} , respectively. Then by moving the center (or origin) of the template to a point ( x , y ) {\displaystyle (x,y)} in the search image, as before, the sum of absolute differences between the template and search pixel intensities at that point is: S A D ( x , y ) = ∑ ( x t , y t ) ∈ T | I T ( x t , y t ) − I S ( x t + x , y t + y ) | {\displaystyle SAD(x,y)=\sum _{(x_{t},y_{t})\in T}\left\vert I_{T}(x_{t},y_{t})-I_{S}(x_{t}+x,y_{t}+y)\right\vert } With this measure, the lowest SAD gives the best position for the template, rather than the greatest as with cross correlation. SAD tends to be relatively simple to implement and understand, but it also tends to be relatively slow to execute. A simple C++ implementation of SAD template matching is given below. == Implementation == In this simple implementation, it is assumed that the above described method is applied on grey images: This is why Grey is used as pixel intensity. The final position in this implementation gives the top left location for where the template image best matches the search image. One way to perform template matching on color images is to decompose the pixels into their color components and measure the quality of match between the color template and search image using the sum of the SAD computed for each color separately. == Speeding up the process == In the past, this type of spatial filtering was normally only used in dedicated hardware solutions because of the computational complexity of the operation, however we can lessen this complexity b
Social media mining
Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t