Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t
Augmented Analytics
Augmented Analytics is an approach of data analytics that employs the use of machine learning and natural language processing to automate analysis processes normally done by a specialist or data scientist. The term was introduced in 2017 by Rita Sallam, Cindi Howson, and Carlie Idoine in a Gartner research paper. Augmented analytics is based on business intelligence and analytics. In the graph extraction step, data from different sources are investigated. == Defining Augmented Analytics == Machine Learning – a systematic computing method that uses algorithms to sift through data to identify relationships, trends, and patterns. It is a process that allows algorithms to dynamically learn from data instead of having a set base of programmed rules. Natural language generation (NLG) – a software capability that takes unstructured data and translates it into plain-English, readable, language. Automating Insights – using machine learning algorithms to automate data analysis processes. Natural Language Query – enabling users to query data using business terms that are either typed onto a search box or spoken. == Data Democratization == Data Democratization is the democratizing data access in order to relieve data congestion and get rid of any sense of data "gatekeepers". This process must be implemented alongside a method for users to make sense of the data. This process is used in hopes of speeding up company decision making and uncovering opportunities hidden in data. There are three aspects to democratising data: Data Parameterisation and Characterisation. Data Decentralisation using an OS of blockchain and DLT technologies, as well as an independently governed secure data exchange to enable trust. Consent Market-driven Data Monetisation. When it comes to connecting assets, there are two features that will accelerate the adoption and usage of data democratisation: decentralized identity management and business data object monetization of data ownership. It enables multiple individuals and organizations to identify, authenticate, and authorize participants and organizations, enabling them to access services, data or systems across multiple networks, organizations, environments, and use cases. It empowers users and enables a personalized, self-service digital onboarding system so that users can self-authenticate without relying on a central administration function to process their information. Simultaneously, decentralized identity management ensures the user is authorized to perform actions subject to the system’s policies based on their attributes (role, department, organization, etc.) and/ or physical location. == Use cases == Agriculture – Farmers collect data on water use, soil temperature, moisture content and crop growth, augmented analytics can be used to make sense of this data and possibly identify insights that the user can then use to make business decisions. Smart Cities – Many cities across the United States, known as Smart Cities collect large amounts of data on a daily basis. Augmented analytics can be used to simplify this data in order to increase effectiveness in city management (transportation, natural disasters, etc.). Analytic Dashboards – Augmented analytics has the ability to take large data sets and create highly interactive and informative analytical dashboards that assist in many organizational decisions. Augmented Data Discovery – Using an augmented analytics process can assist organizations in automatically finding, visualizing and narrating potentially important data correlations and trends. Data Preparation – Augmented analytics platforms have the ability to take large amounts of data and organize and "clean" the data in order for it to be usable for future analyses. Business – Businesses collect large amounts of data, daily. Some examples of types of data collected in business operations include; sales data, consumer behavior data, distribution data. An augmented analytics platform provides access to analysis of this data, which could be used in making business decisions.
Data hub
A data hub is a center of data exchange that is supported by data science, data engineering, and data warehouse technologies to interact with endpoints such as applications and algorithms. == Features == A data hub differs from a data warehouse in that it is generally unintegrated and often at different grains. It differs from an operational data store because a data hub does not need to be limited to operational data. A data hub differs from a data lake by homogenizing data and possibly serving data in multiple desired formats, rather than simply storing it in one place, and by adding other value to the data such as de-duplication, quality, security, and a standardized set of query services. A data lake tends to store data in one place for availability, and allow/require the consumer to process or add value to the data. Data hubs are ideally the "go-to" place for data within an enterprise, so that many point-to-point connections between callers and data suppliers do not need to be made, and so that the data hub organization can negotiate deliverables and schedules with various data enclave teams, rather than being an organizational free-for-all as different teams try to get new services and features from many other teams.
Data lake
A data lake is a system or repository of data stored in its natural/raw format, usually object blobs or files. A data lake is usually a single store of data including raw copies of source system data, sensor data, social data etc., and transformed data used for tasks such as reporting, visualization, advanced analytics, and machine learning. A data lake can include structured data from relational databases (rows and columns), semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video). A data lake can be established on premises (within an organization's data centers) or in the cloud (using cloud services). == Background == James Dixon, then chief technology officer at Pentaho, coined the term by 2011 to contrast it with data mart, which is a smaller repository of interesting attributes derived from raw data. In promoting data lakes, he argued that data marts have several inherent problems, such as information siloing. PricewaterhouseCoopers (PwC) said that data lakes could "put an end to data silos". In their study on data lakes, they noted that enterprises were "starting to extract and place data for analytics into a single, Hadoop-based repository." == Examples == Many companies use cloud storage services such as Google Cloud Storage and Amazon S3 or a distributed file system such as Apache Hadoop distributed file system (HDFS). There is a gradual academic interest in the concept of data lakes. For example, Personal DataLake at Cardiff University is a new type of data lake which aims at managing big data of individual users by providing a single point of collecting, organizing, and sharing personal data. Early data lakes, such as Hadoop 1.0, had limited capabilities because it only supported batch-oriented processing (Map Reduce). Interacting with it required expertise in Java, map reduce and higher-level tools like Apache Pig, Apache Spark and Apache Hive (which were also originally batch-oriented). == Criticism == Poorly managed data lakes have been facetiously called data swamps. In June 2015, David Needle characterized "so-called data lakes" as "one of the more controversial ways to manage big data". PwC was also careful to note in their research that not all data lake initiatives are successful. They quote Sean Martin, CTO of Cambridge Semantics: We see customers creating big data graveyards, dumping everything into Hadoop distributed file system (HDFS) and hoping to do something with it down the road. But then they just lose track of what’s there. The main challenge is not creating a data lake, but taking advantage of the opportunities it presents. They describe companies that build successful data lakes as gradually maturing their lake as they figure out which data and metadata are important to the organization. Another criticism is that the term data lake is used with many different meanings. It may be used to refer to, for example: any tools or data management practices that are not data warehouses; a particular technology for implementation; a raw data reservoir; a hub for ETL offload; or a central hub for self-service analytics. While critiques of data lakes are warranted, in many cases they apply to other data projects as well. For example, the definition of data warehouse is also changeable, and not all data warehouse efforts have been successful. In response to various critiques, McKinsey noted that the data lake should be viewed as a service model for delivering business value within the enterprise, not a technology outcome. == Data lakehouses == Data lakehouses are a hybrid approach that can ingest a variety of raw data formats like a data lake, while also providing ACID transactions and enforced data quality like a data warehouse.
Control break
In computer programming, a control break is a change in the value of one of the keys on which a file is sorted, which requires some extra processing. For example, with an input file sorted by post code, the number of items found in each postal district might need to be printed on a report, and a heading shown for the next district. Quite often there is a hierarchy of nested control breaks in a program, such as streets within districts within areas, with the need for a grand total at the end. Structured programming techniques have been developed to ensure correct processing of control breaks in languages such as COBOL and to ensure that conditions such as empty input files and sequence errors are handled properly. With fourth-generation languages such as SQL, the programming language should handle most of the details of control breaks automatically.
Law practice management software
Law practice management software is software designed to manage the business operations of a law firm. This can include software that manages cases, client intake, court communications, electronic discovery, time tracking, trust accounting, and billing. == Features of law practice management software == Common features of practice management software include: Case management Time tracking Document assembly Contact management Calendaring Docket management Client portal Contract Management Court Case Status Tracker Trust accounting == Examples of law practice management software == Smokeball LEAP Legal Software PracticeEvolve Dye & Durham
Cryptochannel
In telecommunications, a cryptochannel is a complete system of crypto-communications between two or more holders or parties. It includes: (a) the cryptographic aids prescribed; (b) the holders thereof; (c) the indicators or other means of identification; (d) the area or areas in which effective; (e) the special purpose, if any, for which provided; and (f) pertinent notes as to distribution, usage, etc. A cryptochannel is analogous to a radio circuit.