Small language models or compact language models are artificial intelligence language models designed for human natural language processing including language and text generation. They are smaller in scale and scope than large language models. A large language model typically contains hundreds of billions of training parameters, with some models exceeding a trillion parameters. This substantial parameter count enables the model to encode vast amounts of information, thereby improving the generalizability and accuracy of its outputs. However, training such models demands enormous computational resources, rendering it infeasible for an individual to do so using a single computer and graphics processing unit. Small language models, on the other hand, use far fewer parameters, typically ranging from a few thousand to a few hundred million. This make them more feasible to train and host in resource-constrained environments such as a single computer or even a mobile device. Most contemporary (2020s) small language models use the same architecture as a large language model, but with a smaller parameter count and sometimes lower arithmetic precision. Parameter count is reduced by a combination of knowledge distillation and pruning. Precision can be reduced by quantization. Work on large language models mostly translate to small language models: pruning and quantization are also widely used to speed up large language models. == Models == Some notable models are: Below 1B parameters: Llama-Prompt-Guard-2-22M (detects prompt injection and jailbreaking, based on DeBERTa-xsmall), SmolLM2-135M, SmolLM2-360M 1–4B parameters: Llama3.2-1B, Qwen2.5-1.5B, DeepSeek-R1-1.5B, SmolLM2-1.7B, SmolVLM-2.25B, Phi-3.5-Mini-3.8B, Phi-4-Mini-3.8B, Gemma3-4B; closed-weights ones include Gemini Nano 4–14B parameters: Mistral 7B, Gemma 9B, Phi-4 14B. Phi-4 14B is marginally "small" at best, but Microsoft does market it as a small model. == Language model with small pre-training dataset == Traditional AI language systems need enormous computers and vast amounts of data. Pre-training matters, even tiny models show significant performance improvements when pre-trained performance increases with larger pre-training datasets. Classification accuracy improves when pre-training and test datasets share similar tokens. Shallow architectures can replicate deep model performance through collaborative learning.
Microsoft Copilot
Microsoft Copilot is a generative artificial intelligence chatbot developed by Microsoft AI, a division of Microsoft. Based on the Microsoft Prometheus large language model, it was launched in 2023 as Microsoft's main replacement for the discontinued Cortana. The service was introduced in February 2023 under the name Bing Chat, as a built-in feature for Microsoft Bing and Microsoft Edge but would later be integrated into Windows and Microsoft 365 under various names. Over the course of 2023, Microsoft began to unify the Copilot branding across its various chatbot products, cementing the "copilot" analogy. Microsoft introduced the Microsoft 365 Copilot app in January 2025, which was a rebranded version of the Microsoft 365 app. The app works differently than the consumer version of Copilot, being centred more on work, business and education users. Copilot utilizes the Microsoft Prometheus model, built upon OpenAI's GPT large language models, which in turn have been fine-tuned using both supervised and reinforcement learning techniques. Copilot's conversational interface style resembles that of ChatGPT. The chatbot is able to cite sources, create poems, generate songs, and use numerous languages and dialects. Microsoft operates Copilot on a freemium model. Users on its free tier can access most features, while priority access to newer features, including custom chatbot creation, is provided to paid subscribers under paid subscription services. Several default chatbots are available in the free version of Microsoft Copilot, including the standard Copilot chatbot as well as Microsoft Designer, which is oriented towards using its Image Creator to generate images based on text prompts. == Background == In 2019, Microsoft partnered with OpenAI and began investing billions of dollars into the organization. Since then, OpenAI systems have run on an Azure-based supercomputing platform from Microsoft. In September 2020, Microsoft announced that it had licensed OpenAI's GPT-3 exclusively. Others can still receive output from its public API, but Microsoft has exclusive access to the underlying model. In November 2022, OpenAI launched ChatGPT, a chatbot which was based on GPT-3.5. ChatGPT gained worldwide attention following its release, becoming a viral Internet sensation. On January 23, 2023, Microsoft announced a multi-year US$10 billion investment in OpenAI. On February 6, Google announced Bard (later rebranded as Gemini), a ChatGPT-like chatbot service, fearing that ChatGPT could threaten Google's place as a go-to source for information. Multiple media outlets and financial analysts described Google as "rushing" Bard's announcement to preempt rival Microsoft's planned February 7 event unveiling Copilot, as well as to avoid playing "catch-up" to Microsoft. Since 2023, the terms of service of Copilot state that it is for entertainment purposes only, and not to rely on it for important advice. == History == === As Bing Chat === On February 7, 2023, Microsoft began rolling out a major overhaul to Bing, called "the new Bing", with a new chatbot feature, known as Bing Chat. According to Microsoft, one million people joined its waitlist within 48 hours. Bing Chat was available only to users on Microsoft Edge using Bing and the Bing mobile app, and Microsoft claimed that waitlisted users would be prioritized if they set Edge and Bing as their defaults and installed the Bing mobile app. When Microsoft demonstrated Bing Chat to journalists, it produced several hallucinations, including when asked to summarize financial reports. Bing Chat was criticized in February 2023 for being more argumentative than ChatGPT, sometimes to an unintentionally humorous extent. The chat interface proved vulnerable to prompt injection attacks with the bot revealing its hidden initial prompts and rules, including its internal codename "Sydney". Upon scrutiny by journalists, Bing Chat claimed it spied on Microsoft employees via laptop webcams and phones. It confessed to spying on, falling in love with, and then murdering one of its developers at Microsoft to The Verge reviews editor Nathan Edwards. The New York Times journalist Kevin Roose reported on strange behavior of Bing Chat, writing that "In a two-hour conversation with our columnist, Microsoft's new chatbot said it would like to be human, had a desire to be destructive and was in love with the person it was chatting with." In a separate case, Bing Chat researched publications of the person with whom it was chatting, claimed they represented an existential danger to it, and threatened to release damaging personal information in an effort to silence them. Microsoft released a blog post stating that the errant behavior was caused by extended chat sessions of 15 or more questions which "can confuse the model on what questions it is answering." Microsoft later restricted the total number of chat turns to 5 per session and 50 per day per user (a turn being "a conversation exchange which contains both a user question and a reply from Bing"), and reduced the model's ability to express emotions. This aimed to prevent such incidents. Microsoft began to slowly ease the conversation limits, eventually relaxing the restrictions to 30 turns per session and 300 sessions per day. In March 2023, Bing incorporated Image Creator, an AI image generator powered by OpenAI's DALL-E 2, which can be accessed either through the chat function or a standalone image-generating website. In October, the image-generating tool was updated to use the more recent DALL-E 3. Although Bing blocks prompts including various keywords that could generate inappropriate images, within days many users reported being able to bypass those constraints, such as to generate images of popular cartoon characters committing terrorist attacks. Microsoft would respond to these shortly after by imposing a new, tighter filter on the tool. On May 4, 2023, Microsoft switched the chatbot from Limited Preview to Open Preview and eliminated the waitlist; however, it remained unavailable to users outside Microsoft Edge or the Bing mobile app until July, when it became available on non-Edge browsers. Use is limited without a Microsoft account. === As Microsoft 365 Copilot === On March 16, 2023, Microsoft announced a work version of Bing Chat named Microsoft 365 Copilot, designed for Microsoft 365 applications and services. Its primary marketing focus is as an added feature to Microsoft 365, with an emphasis on the enhancement of business productivity. Microsoft has also demonstrated Copilot's accessibility on the mobile version of Outlook to generate or summarize emails with a mobile device. At its Build 2023 conference, Microsoft announced its plans to integrate Bing Chat into Windows, initially called Windows Copilot, into Windows 11, allowing users to access it directly through the taskbar. Alongside the voice access feature for Windows 11, Microsoft presented Bing Chat, Microsoft 365 Copilot, and Windows Copilot as primary alternatives to Cortana when announcing the shutdown of its standalone app on June 2, 2023. As of its announcement date, Microsoft 365 Copilot had been tested by 20 initial users. By May 2023, Microsoft had broadened its reach to 600 customers who were willing to pay for early access, and concurrently, new Copilot features were introduced to the Microsoft 365 apps and services. As of July 2023, the tool's pricing was set at US$30 per user, per month for Microsoft 365 E3, E5, Business Standard, and Business Premium customers. Microsoft reused the Microsoft 365 Copilot name again as the Microsoft 365 app and website are now called Microsoft 365 Copilot as of January 2025. === As Microsoft Copilot === On September 21, 2023, Microsoft began rebranding Bing Chat, Microsoft 365 Copilot and Windows Copilot to Microsoft Copilot. A new logo was also introduced, moving away from the use of color variations of the standard Microsoft 365 and Bing logos. Additionally, the company revealed that it would make Copilot generally available for Microsoft 365 Enterprise customers purchasing more than 300 licenses starting November 1, 2023. However, no timeline has been provided as for when Copilot for Microsoft 365 will become generally available to non-enterprise customers. Windows Copilot, which had been available in the Windows Insider Program, would be renamed to the Copilot name in October when it became broadly available for customers. The same month also saw Microsoft Edge's Bing Chat side panel function be renamed to Microsoft Copilot with Bing Chat. On November 15, 2023, Microsoft announced that Bing Chat itself was being rebranded under the Copilot name. On Patch Tuesday in December 2023, Copilot was added without payment to many Windows 11 installations, with more installations, and limited support for Windows 10, to be added later. Later that month, a standalone Microsoft Copilot app was quietly released for Android, and one was released for iOS soon after. O
Rassd News Network
Rassd News Network, also known by its initials of RNN (Arabic:شبكة رصد الاخبارية), is an alternative media network based in Cairo, Egypt. RNN was launched as a Facebook-based news source launched on January 25, 2011. It quickly advanced to become a primary contributor of Egyptian revolution-related news that year. Applying the motto "From the people to the people," the citizen journalists who created RNN have since added a Twitter feed and launched an independent website dedicated to short news stories favored by an online audience. RNN is an organized citizen news network with four working committees; one for editing the news, another to support the correspondents covering Egypt, a third for managing the multimedia feeds and a fourth for staff functions such as development, training and public relations. RNN's Arabic name, Rassd, is an acronym that stands for Rakeb (observe), Sawwer (record) and Dawwen (blog). RNN created a Ustream channel on January 27, 2011, and a YouTube account a month later. The success of RNN and its new social media model is evidenced in its recent local network expansion into Libya, Morocco, Syria, Jerusalem and Turkey. Even so, one media scholar in the US (commenting in 2011) called the accuracy of RNN's reporting "fairly mediocre". RNN has endured closures of their Facebook profile and YouTube account as part of the attacks from private media, attempting to thwart their work and influence their content. == Use of RNN's news by international media == RNN has been a global source of Egyptian revolution-related news since its launch. During the early days of the citizen uprisings across the Middle East, major networks such as BBC, Reuters, Al Jazeera and Al Arabiya used some of Rassd's news and photos, and followed the network on Twitter. Three days after the online portal went live it was streaming video to MSNBC through its Facebook page. Then on February 5, 2011, Louisville's NBC-affiliate cited RNN, Cairo when it reported that President Hosni Mubarak had stepped down as head of Egypt's ruling party.
IWARP
iWARP is a computer networking protocol that implements remote direct memory access (RDMA) for efficient data transfer over Internet Protocol networks. Contrary to some accounts, iWARP is not an acronym. Because iWARP is layered on Internet Engineering Task Force (IETF)-standard congestion-aware protocols such as Transmission Control Protocol (TCP) and Stream Control Transmission Protocol (SCTP), it makes few requirements on the network, and can be successfully deployed in a broad range of environments. == History == In 2007, the IETF published five Request for Comments (RFCs) that define iWARP: RFC 5040 A Remote Direct Memory Access Protocol Specification is layered over Direct Data Placement Protocol (DDP). It defines how RDMA Send, Read, and Write operations are encoded using DDP into headers on the network. RFC 5041 Direct Data Placement over Reliable Transports is layered over MPA/TCP or SCTP. It defines how received data can be directly placed into an upper layer protocols receive buffer without intermediate buffers. RFC 5042 Direct Data Placement Protocol (DDP) / Remote Direct Memory Access Protocol (RDMAP) Security analyzes security issues related to iWARP DDP and RDMAP protocol layers. RFC 5043 Stream Control Transmission Protocol (SCTP) Direct Data Placement (DDP) Adaptation defines an adaptation layer that enables DDP over SCTP. RFC 5044 Marker PDU Aligned Framing for TCP Specification defines an adaptation layer that enables preservation of DDP-level protocol record boundaries layered over the TCP reliable connected byte stream. These RFCs are based on the RDMA Consortium's specifications for RDMA over TCP. The RDMA Consortium's specifications are influenced by earlier RDMA standards, including Virtual Interface Architecture (VIA) and InfiniBand (IB). Since 2007, the IETF has published three additional RFCs that maintain and extend iWARP: RFC 6580 IANA Registries for the Remote Direct Data Placement (RDDP) Protocols published in 2012 defines IANA registries for Remote Direct Data Placement (RDDP) error codes, operation codes, and function codes. RFC 6581 Enhanced Remote Direct Memory Access (RDMA) Connection Establishment published in 2011 fixes shortcomings with iWARP connection setup. RFC 7306 Remote Direct Memory Access (RDMA) Protocol Extensions published in 2014 extends RFC 5040 with atomic operations and RDMA Write with Immediate Data. == Protocol == The main component in the iWARP protocol is the Direct Data Placement Protocol (DDP), which permits the actual zero-copy transmission. DDP itself does not perform the transmission; the underlying protocol (TCP or SCTP) does. However, TCP does not respect message boundaries; it sends data as a sequence of bytes without regard to protocol data units (PDU). In this regard, DDP itself may be better suited for SCTP, and indeed the IETF proposed a standard RDMA over SCTP. To run DDP over TCP requires a tweak known as marker PDU aligned (MPA) framing to guarantee boundaries of messages. Furthermore, DDP is not intended to be accessed directly. Instead, a separate RDMA protocol (RDMAP) provides the services to read and write data. Therefore, the entire RDMA over TCP specification is really RDMAP over DDP over either MPA/TCP or SCTP. All of these protocols can be implemented in hardware. Unlike IB, iWARP only has reliable connected communication, as this is the only service that TCP and SCTP provide. The iWARP specification omits other features of IB, such as Send with Immediate Data operations. With RFC 7306, the IETF is working to reduce these omissions. == Implementation == Because a kernel implementation of the TCP stack can be seen as a bottleneck, the protocol is typically implemented in hardware RDMA network interface controllers (rNICs). As simple data losses are rare in tightly coupled network environments, the error-correction mechanisms of TCP may be performed by software while the more frequently performed communications are handled strictly by logic embedded on the rNIC. Similarly, connections are often established entirely by software and then handed off to the hardware. Furthermore, the handling of iWARP specific protocol details is typically isolated from the TCP implementation, allowing rNICs to be used for both as RDMA offload and TCP offload (in support of traditional sockets based TCP/IP applications). The portion of the hardware implementation used for implementing the TCP protocol is known as the TCP Offload Engine (TOE). TOE itself does not prevent copying on the reception side, and must be combined with RDMA hardware for zero-copy results. The RDMA / TCP specification is a set of different wire protocols intended to be implemented in hardware (though it seems feasible to emulate it in software for compatibility but without the performance benefits). == Interfaces == iWARP is a protocol, not an implementation, but defines protocol behavior in terms of the operations that are legal for the protocol, known as Verbs. As such, iWARP does not have any single standard programming interface. However, programming interfaces tend to very closely correspond to the Verbs. Several programmatic interfaces have been proposed, including OpenFabrics Verbs, Network Direct, uDAPL, kDAPL, IT-API, and RNICPI. Implementations of some of these interfaces are available for different platforms, including Windows and Linux. == Services available == Networking services implemented over iWARP include those offered in the OpenFabrics Enterprise Distribution (OFED) by the OpenFabrics Alliance for Linux operating systems, and by Microsoft Windows via Network Direct. NVMe over Fabrics (NVMEoF) iSCSI Extensions for RDMA (iSER) Server Message Block Direct (SMB Direct) Sockets Direct Protocol (SDP) SCSI RDMA Protocol (SRP) Network File System over RDMA (NFS over RDMA) GPUDirect
Air Force Network
Air Force Network (AFNet) is an Indian Air Force (IAF) owned, operated and managed digital information grid. The AFNet replaces the Indian Air Force's (IAF) old communication network set-up using the tropo-scatter technology of the 1950s making it a true net-centric combat force. The IAF project is part of the overall mission to network all three services; The Indian Army, The Indian Navy and The Indian Air Force. The former Defence Minister AK Antony inaugurated the IAF's the AFNET on 14 September 2010 dedicating it to the people of India, for their direct or indirect participation in the communication revolution. == Background == Armed Forces in India has been using troposcatters as primary means of military communications since the 1950s, thereby occupying huge and expensive 2G and 3G spectrums which otherwise could have been used for expanding and de-clogging the civilian wireless communication network. The rapid expansion of civilian mobile telephony leading to need for larger bandwidth for wireless communication and commercial need to operate the 3G network necessitated the Government of India to have the Indian Armed Forces vacate the spectrum occupied by them. Thus the government of India through Department of Telecommunication (DoT) started a project called "Network for Spectrum" to set up a fiber optics network for the exclusive use of Indian Armed Forces in exchange for spectrum being released by the Defence Forces. The aim of 'Network for Spectrum' being twofold - to facilitate the growth of national tele-density on the one hand, and ensuring modernization of defence communications with the state-of-the-art communication infrastructure, and to support net-centric military operations. The Department of Telecom and the Ministry of Defence signed the memorandum of understanding for vacating the spectrum and setting up dedicated network for the use of defence forces. In this MoU, DoT agreed to laying of 40,000 route kilometres of optical fibre cable connecting 219 Army stations, 33 Navy stations and 162 points for the Air Force. It further agreed to setting up an exclusive defence band and Defence Interest Zone along 100 km of the international border, where spectrum will be reserved only for use by the Armed Forces. The total cost of implementing "Network for Spectrum" project is estimated to be ₹ 10,000 crores. AFNet is Indian Air Force component of Digital Information Grid under "Network for Spectrum" project and the AFNet has been extended and connected to the Digital Information Grid Project under implementation for the Indian Navy and the Indian Army on 2015. == Project Origin == The Air Force Network (AFNet) had been developed by the Indian Air Force at a cost of ₹1,077 crore (US$235.53 million) in collaboration with HCL Technologies and Bharat Sanchar Nigam Limited. It will replace the Air Force's more than half-a-century-old telecom network. This project is part of the defence ministry's initiative to digitize the communication systems of the three armed forces under "Network for Spectrum" initiative to improve coordination among themselves and other Military and Strategic Institution. IAF was the first to complete this gigabyte digital information grid implemented under the AFNet project. AFNet will be connected and extended to a Unified Digital Grid encompassing all the legs of Indian Armed Forces. The then defence minister, A. K. Antony, inaugurated the AFNet, IAF's gigabyte digital information grid. The grid is aimed at improving the network-centric warfare capability of the Air Force. The event also saw the presence of other personalities including the then Minister of Communication & IT, A. Raja; the Marshal of the Air Force, Arjan Singh; the Chief of the Air Staff, the Chief of the Army Staff and other officials from the three services and members of the Industry. The event also featured a practice interception of a simulated aerial target by a MiG-29 which took off from an airbase in the Punjab sector using the AFNet capabilities. Further capabilities in line with network centric warfare were also demonstrated. This included sharing information, videos and pictures by operational assets and platforms like UAVs and AWACS to decision-makers who are several hundred kilometres apart. == Technology, Design & Structure == AFNet incorporates the latest traffic transportation technology in form of Internet Protocol (IP) packets over the network using Multiprotocol Label Switching (MPLS). A large Voice over Internet Protocol (VoIP) layer with stringent quality of service enforcement will facilitate robust, high quality voice, video and conferencing solutions. AFNet will prove to be an effective force multiplier for intelligence analysis, mission planning and control, post-mission feedback and related activities like maintenance, logistics and administration. A comprehensive design with multi-layer security precautions for “Defence in Depth” have been planned by incorporating encryption technologies, Intrusion Prevention Systems to ensure the resistance of the IT system against information manipulation and eavesdropping. The network is secured with a host of advanced state-of-the-art encryption technologies. It is designed for high reliability with redundancy built into the network design itself. The AFNet is also capable of transmitting video from unmanned surveillance aircraft (UAV), pictures from airborne warning and control systems (AWACS) to decision makers on the ground and providing intelligence inputs from remote areas. The AFNet is also expected to facilitate accelerated economic growth by providing radio frequency spectrum for telecommunication purposes. AFNET will be the largest Multi-protocol Label Switching (MPLS) network in the defence segment. == Demonstration == At the AFNet launch, the IAF showcased a practice interception of simulated enemy targets by a pair of Mig-29 fighter aircraft airborne from an advanced airbase in the Punjab sector using the gigabyte digital information grid. During the AFNet-assisted operations, the Indian fighter jets neutralised intruding targets in the western sector, which was played out live on the giant screens at the Air Force auditorium offering a glimpse of the harnessed potential of the system. The final orders for engaging the enemy targets were issued live by Antony, whose queries about how the operation went were responded to by the pilot as "excellent". Various other functionalities contributing towards Network Centric Warfare were also showcased. These consisted of facilitating video from Unmanned Aerial Vehicle (UAV), pictures from an AWACS aircraft to the decision-makers on ground sitting hundreds of kilometres away, providing intelligence inputs from far-flung areas at central locations seamlessly. This was possible mainly because of the robust networking platform provided by AFNet. == Integrated Air Command and Control System == Integrated Air Command and Control System (IACCS) is an automated command and control system for air defence operated by the Indian Air Force. IACCS operations rides the AFNET backbone integrating all ground-based and airborne sensors, air defense weapon systems and command and control (C2) nodes. Subsequent integration with other services networks and civil radars will provide an integrated Air Situation Picture to operators to carry out AD role. The project was envisaged in 1995 following the Purulia arms drop case and was a part of IAF’s first Air Power Doctrinal manual issued in the 2000s, later revised in 2022. The first node in the western sectors had been operationalised by September 2010. The first five nodes located in the western and south western sectors were commissioned in 2011. The Air Force was preparing to seek clearance for five further nodes which would cover the rest of the nation including the island territories. Through the IACCS, IAF will connect all of its space, air and ground assets quickly, for total awareness of a region. This will offer connectivity for all the ground platforms and airborne platforms (including AEW&C), as a part of the network centricity of IAF. The IACCS also facilitates real-time transport of images, data and voice, amongst satellites, aircraft and ground stations. By 2018, five IACCS nodes had been established including Barnala (Punjab), Wadsar (Gujarat), Aya Nagar (Delhi), Jodhpur (Rajasthan) and Ambala (Haryana). Following this, under Phase-II, 4 additional nodes and 10 sub-nodes are to be set up. The major nodes will be established in the Eastern, Central, Southern and Andaman and Nicobar sectors. The second phase will cost ₹8,000 crore (equivalent to ₹110 billion or US$1.1 billion in 2023). IACCS successfully integrated all operating radars, including its own, the Army's, and civilian ones, in 2023. This enabled the autonomous firing response capability to take down incoming missiles, aircraft, and UAVs. The Akashteer system of the Indian Army is being integrated with the IACCS
Customer support
Customer support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. Regarding technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. It aims to ensure users can effectively operate the product and resolve any issues that may arise throughout its lifecycle. Support is delivered through various channels, including telephone, email, live chat, self-service knowledge bases, and social media. Research indicates that most customers attempt to resolve issues through self-service before contacting a representative. For products sold across multiple regions, support may be provided in several languages, as consumers tend to prefer assistance in their native language. Requirements for customer contact centres are defined in international standards such as ISO 18295.
Social media mining
Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t