AI Video Generator Tools

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  • Circular convolution

    Circular convolution

    Circular convolution, also known as cyclic convolution, is a special case of periodic convolution, which is the convolution of two periodic functions that have the same period. Periodic convolution arises, for example, in the context of the discrete-time Fourier transform (DTFT). In particular, the DTFT of the product of two discrete sequences is the periodic convolution of the DTFTs of the individual sequences. And each DTFT is a periodic summation of a continuous Fourier transform function (see Discrete-time Fourier transform § Relation to Fourier Transform). Although DTFTs are usually continuous functions of frequency, the concepts of periodic and circular convolution are also directly applicable to discrete sequences of data. In that context, circular convolution plays an important role in maximizing the efficiency of a certain kind of common filtering operation. == Definitions == The periodic convolution of two T-periodic functions, h T ( t ) {\displaystyle h_{_{T}}(t)} and x T ( t ) {\displaystyle x_{_{T}}(t)} can be defined as: ∫ t o t o + T h T ( τ ) ⋅ x T ( t − τ ) d τ , {\displaystyle \int _{t_{o}}^{t_{o}+T}h_{_{T}}(\tau )\cdot x_{_{T}}(t-\tau )\,d\tau ,} where t o {\displaystyle t_{o}} is an arbitrary parameter. An alternative definition, in terms of the notation of normal linear or aperiodic convolution, follows from expressing h T ( t ) {\displaystyle h_{_{T}}(t)} and x T ( t ) {\displaystyle x_{_{T}}(t)} as periodic summations of aperiodic components h {\displaystyle h} and x {\displaystyle x} , i.e.: h T ( t ) ≜ ∑ k = − ∞ ∞ h ( t − k T ) = ∑ k = − ∞ ∞ h ( t + k T ) . {\displaystyle h_{_{T}}(t)\ \triangleq \ \sum _{k=-\infty }^{\infty }h(t-kT)=\sum _{k=-\infty }^{\infty }h(t+kT).} Then: Both forms can be called periodic convolution. The term circular convolution arises from the important special case of constraining the non-zero portions of both h {\displaystyle h} and x {\displaystyle x} to the interval [ 0 , T ] . {\displaystyle [0,T].} Then the periodic summation becomes a periodic extension, which can also be expressed as a circular function: x T ( t ) = x ( t m o d T ) , t ∈ R {\displaystyle x_{_{T}}(t)=x(t_{\mathrm {mod} \ T}),\quad t\in \mathbb {R} \,} (any real number) And the limits of integration reduce to the length of function h {\displaystyle h} : ( h ∗ x T ) ( t ) = ∫ 0 T h ( τ ) ⋅ x ( ( t − τ ) m o d T ) d τ . {\displaystyle (hx_{_{T}})(t)=\int _{0}^{T}h(\tau )\cdot x((t-\tau )_{\mathrm {mod} \ T})\ d\tau .} == Discrete sequences == Similarly, for discrete sequences, and a parameter N, we can write a circular convolution of aperiodic functions h {\displaystyle h} and x {\displaystyle x} as: ( h ∗ x N ) [ n ] ≜ ∑ m = − ∞ ∞ h [ m ] ⋅ x N [ n − m ] ⏟ ∑ k = − ∞ ∞ x [ n − m − k N ] {\displaystyle (hx_{_{N}})[n]\ \triangleq \ \sum _{m=-\infty }^{\infty }h[m]\cdot \underbrace {x_{_{N}}[n-m]} _{\sum _{k=-\infty }^{\infty }x[n-m-kN]}} This function is N-periodic. It has at most N unique values. For the special case that the non-zero extent of both x and h are ≤ N, it is reducible to matrix multiplication where the kernel of the integral transform is a circulant matrix. == Example == A case of great practical interest is illustrated in the figure. The duration of the x sequence is N (or less), and the duration of the h sequence is significantly less. Then many of the values of the circular convolution are identical to values of x∗h, which is actually the desired result when the h sequence is a finite impulse response (FIR) filter. Furthermore, the circular convolution is very efficient to compute, using a fast Fourier transform (FFT) algorithm and the circular convolution theorem. There are also methods for dealing with an x sequence that is longer than a practical value for N. The sequence is divided into segments (blocks) and processed piecewise. Then the filtered segments are carefully pieced back together. Edge effects are eliminated by overlapping either the input blocks or the output blocks. To help explain and compare the methods, we discuss them both in the context of an h sequence of length 201 and an FFT size of N = 1024. === Overlapping input blocks === This method uses a block size equal to the FFT size (1024). We describe it first in terms of normal or linear convolution. When a normal convolution is performed on each block, there are start-up and decay transients at the block edges, due to the filter latency (200-samples). Only 824 of the convolution outputs are unaffected by edge effects. The others are discarded, or simply not computed. That would cause gaps in the output if the input blocks are contiguous. The gaps are avoided by overlapping the input blocks by 200 samples. In a sense, 200 elements from each input block are "saved" and carried over to the next block. This method is referred to as overlap-save, although the method we describe next requires a similar "save" with the output samples. When an FFT is used to compute the 824 unaffected DFT samples, we don't have the option of not computing the affected samples, but the leading and trailing edge-effects are overlapped and added because of circular convolution. Consequently, the 1024-point inverse FFT (IFFT) output contains only 200 samples of edge effects (which are discarded) and the 824 unaffected samples (which are kept). To illustrate this, the fourth frame of the figure at right depicts a block that has been periodically (or "circularly") extended, and the fifth frame depicts the individual components of a linear convolution performed on the entire sequence. The edge effects are where the contributions from the extended blocks overlap the contributions from the original block. The last frame is the composite output, and the section colored green represents the unaffected portion. === Overlapping output blocks === This method is known as overlap-add. In our example, it uses contiguous input blocks of size 824 and pads each one with 200 zero-valued samples. Then it overlaps and adds the 1024-element output blocks. Nothing is discarded, but 200 values of each output block must be "saved" for the addition with the next block. Both methods advance only 824 samples per 1024-point IFFT, but overlap-save avoids the initial zero-padding and final addition.

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  • Signals intelligence

    Signals intelligence

    Signals intelligence (SIGINT) is the act and field of intelligence-gathering by interception of signals, whether communications between people (communications intelligence—abbreviated to COMINT) or from electronic signals not directly used in communication (electronic intelligence—abbreviated to ELINT). As classified and sensitive information is usually encrypted, signals intelligence may necessarily involve cryptanalysis (to decipher the messages). Traffic analysis—the study of who is signaling to whom and in what quantity—is also used to integrate information, and it may complement cryptanalysis. == History == === Origins === Electronic interceptions appeared as early as 1900, during the Boer War of 1899–1902. The British Royal Navy had installed wireless sets produced by Marconi on board their ships in the late 1890s, and the British Army used some limited wireless signalling. The Boers captured some wireless sets and used them to make vital transmissions. Since the British were the only people transmitting at the time, the British did not need special interpretation of the signals that they were. The birth of signals intelligence in a modern sense dates from the Russo-Japanese War of 1904–1905. As the Russian fleet prepared for conflict with Japan in 1904, the British ship HMS Diana stationed in the Suez Canal intercepted Russian naval wireless signals being sent out for the mobilization of the fleet, for the first time in history. === Development in World War I === Over the course of the First World War, a new method of signals intelligence reached maturity. Russia's failure to properly protect its communications fatally compromised the Russian Army's advance early in World War I and led to their disastrous defeat by the Germans under Ludendorff and Hindenburg at the Battle of Tannenberg. In 1918, French intercept personnel captured a message written in the new ADFGVX cipher, which was cryptanalyzed by Georges Painvin. This gave the Allies advance warning of the German 1918 Spring Offensive. The British in particular, built up great expertise in the newly emerging field of signals intelligence and codebreaking (synonymous with cryptanalysis). On the declaration of war, Britain cut all German undersea cables. This forced the Germans to communicate exclusively via either (A) a telegraph line that connected through the British network and thus could be tapped; or (B) through radio which the British could then intercept. Rear Admiral Henry Oliver appointed Sir Alfred Ewing to establish an interception and decryption service at the Admiralty; Room 40. An interception service known as 'Y' service, together with the post office and Marconi stations, grew rapidly to the point where the British could intercept almost all official German messages. The German fleet was in the habit each day of wirelessing the exact position of each ship and giving regular position reports when at sea. It was possible to build up a precise picture of the normal operation of the High Seas Fleet, to infer from the routes they chose where defensive minefields had been placed and where it was safe for ships to operate. Whenever a change to the normal pattern was seen, it immediately signalled that some operation was about to take place, and a warning could be given. Detailed information about submarine movements was also available. The use of radio-receiving equipment to pinpoint the location of any single transmitter was also developed during the war. Captain H.J. Round, working for Marconi, began carrying out experiments with direction-finding radio equipment for the army in France in 1915. By May 1915, the Admiralty was able to track German submarines crossing the North Sea. Some of these stations also acted as 'Y' stations to collect German messages, but a new section was created within Room 40 to plot the positions of ships from the directional reports. Room 40 played an important role in several naval engagements during the war, notably in detecting major German sorties into the North Sea. The battle of Dogger Bank was won in no small part due to the intercepts that allowed the Navy to position its ships in the right place. It played a vital role in subsequent naval clashes, including at the Battle of Jutland as the British fleet was sent out to intercept them. The direction-finding capability allowed for the tracking and location of German ships, submarines, and Zeppelins. The system was so successful that by the end of the war, over 80 million words, comprising the totality of German wireless transmission over the course of the war, had been intercepted by the operators of the Y-stations and decrypted. However, its most astonishing success was in decrypting the Zimmermann Telegram, a telegram from the German Foreign Office sent via Washington to its ambassador Heinrich von Eckardt in Mexico. === Postwar consolidation === With the importance of interception and decryption firmly established by the wartime experience, countries established permanent agencies dedicated to this task in the interwar period. In 1919, the British Cabinet's Secret Service Committee, chaired by Lord Curzon, recommended that a peace-time codebreaking agency should be created. The Government Code and Cypher School (GC&CS) was the first peace-time codebreaking agency, with a public function "to advise as to the security of codes and cyphers used by all Government departments and to assist in their provision", but also with a secret directive to "study the methods of cypher communications used by foreign powers". GC&CS officially formed on 1 November 1919, and produced its first decrypt on 19 October. By 1940, GC&CS was working on the diplomatic codes and ciphers of 26 countries, tackling over 150 diplomatic cryptosystems. The US Cipher Bureau was established in 1919 and achieved some success at the Washington Naval Conference in 1921, through cryptanalysis by Herbert Yardley. Secretary of War Henry L. Stimson closed the US Cipher Bureau in 1929 with the words "Gentlemen do not read each other's mail." === World War II === The use of SIGINT had even greater implications during World War II. The combined effort of intercepts and cryptanalysis for the whole of the British forces in World War II came under the code name "Ultra", managed from Government Code and Cypher School at Bletchley Park. Properly used, the German Enigma and Lorenz ciphers should have been virtually unbreakable, but flaws in German cryptographic procedures, and poor discipline among the personnel carrying them out, created vulnerabilities which made Bletchley's attacks feasible. Bletchley's work was essential to defeating the U-boats in the Battle of the Atlantic, and to the British naval victories in the Battle of Cape Matapan and the Battle of North Cape. In 1941, Ultra exerted a powerful effect on the North African desert campaign against German forces under General Erwin Rommel. General Sir Claude Auchinleck wrote that were it not for Ultra, "Rommel would have certainly got through to Cairo". Ultra decrypts featured prominently in the story of Operation SALAM, László Almásy's mission across the desert behind Allied lines in 1942. Prior to the Normandy landings on D-Day in June 1944, the Allies knew the locations of all but two of Germany's fifty-eight Western Front divisions. Winston Churchill was reported to have told King George VI: "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" Supreme Allied Commander, Dwight D. Eisenhower, at the end of the war, described Ultra as having been "decisive" to Allied victory. Official historian of British Intelligence in World War II Sir Harry Hinsley argued that Ultra shortened the war "by not less than two years and probably by four years"; and that, in the absence of Ultra, it is uncertain how the war would have ended. At a lower level, German cryptanalysis, direction finding, and traffic analysis were vital to Rommel's early successes in the Western Desert Campaign until British forces tightened their communications discipline and Australian raiders destroyed his principal SIGINT Company. == Technical definitions == The United States Department of Defense has defined the term "signals intelligence" as: A category of intelligence comprising either individually or in combination all communications intelligence (COMINT), electronic intelligence (ELINT), and foreign instrumentation signals intelligence (FISINT), however transmitted. Intelligence derived from communications, electronic, and foreign instrumentation signals. Being a broad field, SIGINT has many sub-disciplines. The two main ones are communications intelligence (COMINT) and electronic intelligence (ELINT). == Disciplines shared across the branches == === Targeting === A collection system has to know to look for a particular signal. "System", in this context, has several nuances. Targeting is the process of developing collection requirements: "1. A

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  • Weird SoundCloud

    Weird SoundCloud

    Weird SoundCloud, or SoundClown, is a mashup parody music scene taking place on the online distribution platform SoundCloud. The scene has been described by its producers and music journalists to be a satirical take on electronic dance music, and useless, throwaway internet content. One critic, Audra Schroeder, categorized it as an in-joke that is "deconstructing and reshaping memes and popular music, recontextualizing the sacred texts of millennial chat rooms." == Origins == In a January 2014 interview, DJ Kevin Wang suggested that the Weird SoundCloud has "been around in the last one to two years", but started to gain much more popularity the previous year through electronic dance music internet blogs. Weird SoundCloud producer Ideaot suggested that some in the phenomenon came from the YouTube poop scene. Another producer in the community, DJ @@ (AT-AT), reasoned that producers joining the scene "want to express their musicality, see it as a more mature form of YouTube Poop," or are "just looking for recognition on social media sites." AT-AT said that it was "a fun thing to do, and after I stopped making proper music I felt I needed a bit of an outlet for my creativity. The fact that people enjoyed it and/or treated it as a travesty (Direct quote from one of my tracks) spurs me on." == Characteristics == Weird SoundCloud is a mash-up and parody music genre labeled by journalist Audra Schroeder as an in-joke that is "deconstructing and reshaping memes and popular music, recontextualizing the sacred texts of millennial chat rooms." Most tracks range from around 30 seconds to one minute in length. The people who make weird SoundCloud are known as SoundClowns, a term coined by producer Dicksoak. Ideaot described the weird SoundCloud community as "largely just people who are friends with each other." Noisey critic Ryan Bassil spotlight the variety of music coming out of the weird SoundCloud landscape: "One minute you could be listening to the Seinfeld theme reimagined as an aneurysm inducing dubstep corker, the next, you're recovering from hearing a version of Tenacious D's "Tribute" that's akin to having a stroke." Bassil analyzes that the tracks "often take the past and repurpose it into something that, although not altogether useful, sounds fresh and reflective of the abstract, confusing panoramic that encapsulates the modern internet." Bassil compared the lexicon of SoundClown's track titles to that of Reddit and Twitter users. According to Dicksoak, most works of the style are critiques of EDM or "are just uploaded because they sound funny." However, Bassil disagreed, writing that there are also many tracks that keep repurposing a certain meme, such as "mom's spaghetti" or the re-use of vocals from recordings by hip hop group Death Grips. He describe the scene's re-use of memes as a satirical take on pointless online content that is only on the internet to "do nothing other than fill the void": They're changing the format of the original work's intended message or audience - a technique often employed by top-tier digital media companies - and in doing so they're sarcastically, ironically, taking the piss out of what Web 2.0's turned into - an open arena where the most ridiculous, unashamed, often pointless piggy-back content can rack up thousands and thousands of clicks. == Notable examples == There are mash-ups that "disrupt the flow of popular music", in the words of writer Schroeder, such as a "flutedrop" remix of the Miley Cyrus song "Wrecking Ball" and Shaliek's mashup of music by Bruno Mars and Korn. In November 2013, Wang released a set of mp3 files on SoundCloud named Best Drops Ever, which included tracks like "A Drop So Epic a Bunch of NYU Bros Already Bought a 3-Day Weekend Pass for It" and "A Drop So Crazy You'll Kill Your Family". All of the tracks start as normal electronic dance music build-ups, before they drop into a "bait and switch" audio or film clip such as Filet-O-Fish commercials, the Whitney Houston song "I Will Always Love You" and the film Bambi (1942) that ruins the anticipation. The collection is a parody of the over-importance and over-focus of the drop and lack of care of the overall quality of a song common in the modern electronic dance music scene. Wang has released more than 45 tracks in the weird SoundCloud, some of them receiving around a million plays. Subgenres of Weird SoundCloud include Macklecore, mash-ups and remixes that include the works of American hip-hop recording artist Macklemore, and Biggiewave, which include samples of songs from the album Ready to Die (1994) by The Notorious B.I.G. Common audio and meme sources used include Skrillex, the Martin Garrix track "Animals", Thomas the Tank Engine, Shrek, Macklemore, "Gangnam Style", the Bruno Mars track "Uptown Funk", the Disturbed track "Down with the Sickness", Space Jam, the Childish Gambino track "Bonfire", the Death Grips track "Takyon" and air horn sound effects. == Reception == Bassil praised the SoundClown scene as "loveable and strangely honest", reasoning that it "just reminds me that we're all humans on the internet, all searching for #content that means something, something to connect with, but usually only dredging up bastardised versions of things we've already read, seen, or watched before." Bassil also described the weird SoundCloud as a more successful version of a similar scene known as weird YouTube; the reason for the success of SoundClowns is due to SoundCloud's discovery algorithm: "Small collectives and trends are able to form, and there's an abundance of tracks from artists who are almost forging careers out of it, as opposed to uploading one viral hit." Publications have made lists of weird SoundCloud works, such as BuzzFeed's "23 Of The Weirdest Songs On Soundcloud", Obsev's "Weird SoundCloud Mashups That Must've Been Made While Drunk", and Thump's "9 of the Best and Most Upsetting Soundclowns we Could Find", where writer Isabelle Hellyer called it the "most influential genre of music in human history." A Your EDM writer called it "oddly addicting."

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  • Stegomalware

    Stegomalware

    Stegomalware is a form of malicious software that leverages steganography techniques to conceal its code, configuration data, or command-and-control (C&C) communications within seemingly benign digital media such as images, audio files, videos, documents, or network traffic. It typically embeds encrypted or obfuscated payloads into digital media and only extracts and executes them at runtime, which makes traditional signature-based and sandbox-based detection significantly more difficult. Stegomalware has been observed in attacks ranging from advanced persistent threats (APTs) to financially motivated cybercrime, and is now the subject of dedicated academic surveys, research projects, and international law-enforcement initiatives. The key distinction between stegomalware and traditional obfuscated malware lies in the encoding location. After obfuscation, malicious code remains present within the executable and can theoretically be discovered through static analysis. In contrast, stegomalware hides the payload entirely within a cover medium (image, audio, etc.), remaining invisible until the malware dynamically extracts and executes it at runtime. == History == The term stegomalware was formally introduced by researchers Águila, Laskov, and others in the context of mobile malware and presented at the Inscrypt (Information Security and Cryptology) conference in 2014. This marked the first academic formalization of the concept, though earlier work had already identified that botnets and mobile malware could use steganography and covert channels for command-and-control communication over probabilistically unobservable channels. Since its introduction, stegomalware has evolved from a theoretical concern to a documented threat. In 2011, the APT operation known as "Operation Shady RAT" became one of the first documented cases of stegomalware in the wild, using digital images to hide Internet Protocol addresses and command-and-control server addresses. The same year, the Duqu malware (targeting industrial manufacturers) embedded victim data into JPEG image files before exfiltration, making the data transfer virtually undetectable to network-level security tools. From 2014 onwards, stegomalware became more prevalent in organized cybercrime and advanced persistent threat campaigns. Notable examples include Zeus/Zbot, which masked configuration data in images; Gatak/Stegoloader, which hid shellcode in PNG files; TeslaCrypt, which embedded C&C commands in JPEGs; and Cerber, which concealed ransomware payloads within images. By the 2010s, stegomalware had become established as a preferred evasion technique for espionage, financial theft, and ransomware distribution campaigns. Recent surveys (2020–2025) document that stegomalware has increasingly been exploited by adversaries targeting banks, enterprises, government agencies, educational institutions, and internet users via malvertising campaigns. The technique is now considered a sophisticated method of attack worthy of dedicated international law-enforcement attention. == Technical Characteristics and Definitions == Stegomalware operates through a three-component architecture: Stegotext (R): An innocent-looking digital asset (image, audio file, etc.) into which the malicious payload is embedded. Secret key (sk): A key used by the embedding and extraction algorithms, typically hardcoded into the malware. Payload (p): The actual malicious code, configuration data, or C&C commands hidden within the stegotext. The malware extracts the payload at runtime using the secret key and either executes it directly or uses it to download additional stages of the attack. Stegomalware can be classified into several types based on deployment method: Type 0 (Autonomous): Both the stegotext and extraction algorithm are embedded within the malware application itself. The malicious payload is extracted and executed locally without external communication. Type I (Update): The stegotext and secret key are downloaded from a remote server at runtime; only the extraction algorithm is included in the malware. This variant is more flexible, allowing attackers to push updated payloads. Type II (External Algorithm): Neither the stegotext nor the extraction algorithm are distributed with the malware; both are fetched from an attacker-controlled infrastructure, providing maximum flexibility and evasion. == Steganography techniques == === Spatial domain methods === Stegomalware predominantly uses steganographic methods designed for images, as images are the most common cover medium in the wild. The most basic spatial domain technique is Least Significant Bit (LSB) substitution, which replaces the least significant bits of pixel color values with payload bits. While simple and easy to implement, LSB is also relatively easy to detect through statistical analysis. More sophisticated spatial domain techniques include: HUGO (High Undetectable steGO) (2010): Minimizes detectable distortion by distributing the payload across multiple pixels, achieving embedding capacity with reduced statistical footprint. WOW (Wavelet Obtained Weights) (2012): Embeds data preferentially in textured regions of images where modifications are less perceptually noticeable. UNIWARD (Universal Wavelet Relative Distortion) (2014): Uses a universal distortion function applicable to multiple image formats, balancing payload capacity with undetectability. HILL (2014): Applies high-pass and low-pass filters to identify robust embedding regions. MiPOD (Minimizing the Power of Optimal Detector) (2016): Designed to minimize the power of theoretical optimal steganalysis detectors. === Transform domain methods === Transform domain techniques convert images into the frequency domain (e.g., using DCT or DWT) before embedding, allowing for more robust hiding in JPEG and other compressed formats: Embedding in DCT coefficients (used in JPEG compression) Embedding in DWT coefficients (used in lossless formats) Spread spectrum techniques, which distribute the payload across many frequency components Transform domain methods are generally more resistant to noise, compression, and image transformations than spatial methods. === Generative adversarial network (GAN) methods === Recent advances in machine learning have introduced GAN-based steganography, where a generative model produces stego images that minimize detectable artifacts: SGAN (Steganographic GAN) (2017): First GAN applied to steganography, using a generator, discriminator, and steganalysis network. ASDL-GAN (2017): Performs automatic steganographic distortion learning at the pixel level. SteganoGAN (2019): Improves upon earlier GAN models, achieving higher embedding capacity and robustness. HiGAN (Hiding Images GAN) (2020): Enables hiding one image within another while maintaining visual plausibility. GAN-based approaches are more resilient to standard steganalysis attacks but remain an emerging threat requiring further research. == Notable malware campaigns == Stegomalware has been documented in numerous high-profile cyber attacks and campaigns. Notable examples include: Operation Shady RAT (2011): Used digital images to hide command-and-control server addresses in targeted espionage. Duqu (2011): Embedded victim data into JPEG files to exfiltrate industrial control system information. Zeus/Zbot (2014): Masked banking configuration data inside JPEG files exploited via malvertising. Gatak/Stegoloader (2015): Hid shellcode in PNG files for software licensing attacks and bot command execution. TeslaCrypt (2015): Embedded C&C commands and ransomware keys in JPEG images. Cerber (2016): Concealed executable ransomware code in JPEG files distributed via phishing. DNSChanger (2016): Embedded malicious code in PNG files for DNS hijacking campaigns. Sundown Exploit Kit (2017): Distributed exploit code in PNG files via malvertising. AdGholas (2017): Used JPEG steganography to distribute ransomware via malvertising. Synccrypt (2017): Hidden ransomware components in JPEG-steganographic encrypted archives. ZeroT/PlugX (2017): Hid Remote Access Trojan payloads in BMP files for espionage. Loki Bot (2018): Concealed malware installers in JPEG and video files. Waterbug (APT28) (2019): Injected malicious DLLs into WAV audio files. Shlayer (macOS adware) (2019): Hid malicious URLs in JPEG files via malvertising. === Attack vectors === The most common attack vectors for stegomalware include: Phishing emails with malicious attachments or links Malvertising campaigns using malicious banner advertisements Exploit kits through compromised or malicious websites Legitimate application vulnerabilities (e.g., watering-hole attacks) Fake software distribution (cracked software, keygen tools) === Exploitation stages === Stegomalware typically serves one or more roles in attack lifecycles: Payload delivery: Stego images contain full executable code or shellcode. C&C communication: Hidden data contains server addresses or command instructio

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  • Shader lamps

    Shader lamps

    Shader lamps is a computer graphic technique used to change the appearance of physical objects. The still or moving objects are illuminated, using one or more video projectors, by static or animated texture or video stream. The method was invented at University of North Carolina at Chapel Hill by Ramesh Raskar, Greg Welch, Kok-lim Low and Deepak Bandyopadhyay in 1999 [1] as a follow on to Spatial Augmented Reality [2] also invented at University of North Carolina at Chapel Hill in 1998 by Ramesh Raskar, Greg Welch and Henry Fuchs. A 3D graphic rendering software is typically used to compute the deformation caused by the non perpendicular, non-planar or even complex projection surface. Complex objects (or aggregation of multiple simple objects) create self shadows that must be compensated by using several projectors. The objects are typically replaced by neutral color ones, the projection giving all its visual properties, thus the name shader lamps. The technique can be used to create a sense of invisibility, by rendering transparency. The object is illuminated not by a replacement of its own visual properties, but by the corresponding visual surface placed behind the object as seen from an arbitrary viewing point.

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  • Hardware random number generator

    Hardware random number generator

    In computing, a hardware random number generator (HRNG), true random number generator (TRNG), non-deterministic random bit generator (NRBG), or physical random number generator is a device that generates random numbers from a physical process capable of producing entropy, unlike a pseudorandom number generator (PRNG) that utilizes a deterministic algorithm and non-physical nondeterministic random bit generators that do not include hardware dedicated to generation of entropy. Many natural phenomena generate low-level, statistically random "noise" signals, including thermal and shot noise, jitter and metastability of electronic circuits, Brownian motion, and atmospheric noise. Researchers also used the photoelectric effect, involving a beam splitter, other quantum phenomena, and even nuclear decay (due to practical considerations the latter, as well as the atmospheric noise, is not viable except for fairly restricted applications or online distribution services). While "classical" (non-quantum) phenomena are not truly random, an unpredictable physical system is usually acceptable as a source of randomness, so the qualifiers "true" and "physical" are used interchangeably. A hardware random number generator is expected to output near-perfect random numbers ("full entropy"). A physical process usually does not have this property, and a practical TRNG typically includes a few blocks: a noise source that implements the physical process producing the entropy. Usually this process is analog, so a digitizer is used to convert the output of the analog source into a binary representation; a conditioner (randomness extractor) that improves the quality of the random bits; health tests. TRNGs are mostly used in cryptographical algorithms that get completely broken if the random numbers have low entropy, so the testing functionality is usually included. Hardware random number generators generally produce only a limited number of random bits per second. In order to increase the available output data rate, they are often used to generate the "seed" for a faster PRNG. PRNG also helps with the noise source "anonymization" (whitening out the noise source identifying characteristics) and entropy extraction. With a proper PRNG algorithm selected (cryptographically secure pseudorandom number generator, CSPRNG), the combination can satisfy the requirements of Federal Information Processing Standards and Common Criteria standards. == Uses == Hardware random number generators can be used in any application that needs randomness. However, in many scientific applications additional cost and complexity of a TRNG (when compared with pseudo random number generators) provide no meaningful benefits. TRNGs have additional drawbacks for data science and statistical applications: impossibility to re-run a series of numbers unless they are stored, reliance on an analog physical entity can obscure the failure of the source. The TRNGs therefore are primarily used in the applications where their unpredictability and the impossibility to re-run the sequence of numbers are crucial to the success of the implementation: in cryptography and gambling machines. === Cryptography === The major use for hardware random number generators is in the field of data encryption, for example to create random cryptographic keys and nonces needed to encrypt and sign data. In addition to randomness, there are at least two additional requirements imposed by the cryptographic applications: forward secrecy guarantees that the knowledge of the past output and internal state of the device should not enable the attacker to predict future data; backward secrecy protects the "opposite direction": knowledge of the output and internal state in the future should not divulge the preceding data. A typical way to fulfill these requirements is to use a TRNG to seed a cryptographically secure pseudorandom number generator. == History == Physical devices were used to generate random numbers for thousands of years, primarily for gambling. Dice in particular have been known for more than 5000 years (found on locations in modern Iraq and Iran), and flipping a coin (thus producing a random bit) dates at least to the times of ancient Rome. The first documented use of a physical random number generator for scientific purposes was by Francis Galton (1890). He devised a way to sample a probability distribution using a common gambling die. In addition to the top digit, Galton also looked at the face of a die closest to him, thus creating 64 = 24 outcomes (about 4.6 bits of randomness). Kendall and Babington-Smith (1938) used a fast-rotating 10-sector disk that was illuminated by periodic bursts of light. The sampling was done by a human who wrote the number under the light beam onto a pad. The device was utilized to produce a 100,000-digit random number table (at the time such tables were used for statistical experiments, like PRNG nowadays). On 29 April 1947, the RAND Corporation began generating random digits with an "electronic roulette wheel", consisting of a random frequency pulse source of about 100,000 pulses per second gated once per second with a constant frequency pulse and fed into a five-bit binary counter. Douglas Aircraft built the equipment, implementing Cecil Hasting's suggestion (RAND P-113) for a noise source (most likely the well known behavior of the 6D4 miniature gas thyratron tube, when placed in a magnetic field). Twenty of the 32 possible counter values were mapped onto the 10 decimal digits and the other 12 counter values were discarded. The results of a long run from the RAND machine, filtered and tested, were converted into a table, which originally existed only as a deck of punched cards, but was later published in 1955 as a book, 50 rows of 50 digits on each page (A Million Random Digits with 100,000 Normal Deviates). The RAND table was a significant breakthrough in delivering random numbers because such a large and carefully prepared table had never before been available. It has been a useful source for simulations, modeling, and for deriving the arbitrary constants in cryptographic algorithms to demonstrate that the constants had not been selected maliciously ("nothing up my sleeve numbers"). Since the early 1950s, research into TRNGs has been highly active, with thousands of research works published and about 2000 patents granted by 2017. == Physical phenomena with random properties == Multiple different TRNG designs were proposed over time with a large variety of noise sources and digitization techniques ("harvesting"). However, practical considerations (size, power, cost, performance, robustness) dictate the following desirable traits: use of a commonly available inexpensive silicon process; exclusive use of digital design techniques. This allows an easier system-on-chip integration and enables the use of FPGAs; compact and low-power design. This discourages use of analog components (e.g., amplifiers); mathematical justification of the entropy collection mechanisms. Stipčević & Koç in 2014 classified the physical phenomena used to implement TRNG into four groups: electrical noise; free-running oscillators; chaos; quantum effects. === Electrical noise-based RNG === Noise-based RNGs generally follow the same outline: the source of a noise generator is fed into a comparator. If the voltage is above threshold, the comparator output is 1, otherwise 0. The random bit value is latched using a flip-flop. Sources of noise vary and include: Johnson–Nyquist noise ("thermal noise"); Zener noise; avalanche breakdown. The drawbacks of using noise sources for an RNG design are: noise levels are hard to control, they vary with environmental changes and device-to-device; calibration processes needed to ensure a guaranteed amount of entropy are time-consuming; noise levels are typically low, thus the design requires power-hungry amplifiers. The sensitivity of amplifier inputs enables manipulation by an attacker; circuitry located nearby generates a lot of non-random noise thus lowering the entropy; a proof of randomness is near-impossible as multiple interacting physical processes are involved. === Chaos-based RNG === The idea of chaos-based noise stems from the use of a complex system that is hard to characterize by observing its behavior over time. For example, lasers can be put into (undesirable in other applications) chaos mode with chaotically fluctuating power, with power detected using a photodiode and sampled by a comparator. The design can be quite small, as all photonics elements can be integrated on-chip. Stipčević & Koç characterize this technique as "most objectionable", mostly due to the fact that chaotic behavior is usually controlled by a differential equation and no new randomness is introduced, thus there is a possibility of the chaos-based TRNG producing a limited subset of possible output strings. === Free-running oscillators-based RNG === The TRNGs based on a free-running oscilla

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  • Philco computers

    Philco computers

    Philco was one of the pioneers of transistorized computers, also known as second-generation computers. After the company developed the surface-barrier transistor, which was much faster than previous point-contact types, it was awarded contracts for military and government computers. Commercialized derivatives of some of these designs became successful business and scientific computers. The TRANSAC (Transistor Automatic Computer) Model S-1000 was released as a scientific computer. The TRANSAC S-2000 mainframe computer system was first produced in 1958, and a family of compatible machines, with increasing performance, was released over the next several years. However, the mainframe computer market was dominated by IBM. Other companies could not deploy resources for development, customer support and marketing on the scale that IBM could afford, making competition in this segment difficult after the introduction of the IBM 360 family. Philco went bankrupt and was purchased in 1961 by Ford Motor Company, but the computer division carried on until the Philco division of Ford exited the computer business in 1963. The Ford company maintained one Philco mainframe in use until 1981. == The surface-barrier transistor == The surface-barrier transistor developed by Philco in 1953 had a much higher frequency response than the original point-contact transistors. The transistor was made of a thin crystal of germanium, which was electrolytically etched with pits on either side forming a very thin base region, on the order of 5 micrometers. Philco's process for etching was United States patent number 2,885,571. Philco surface-barrier transistors were used in TX-0, and in early models of what would become the DEC PDP product line. Although relatively fast, the small size of the devices limited their power to circuits operating at a few tens of milliwatts. == Military and government == Between 1955 and 1957, Philco built transistor computers for use in aircraft, models C-1000, C-1100, and C-1102, intended for airborne real-time applications. By 1957, the C-1102 had been used by a civilian sector customer. The BASICPAC AN/TYK 6V (first delivery in 1961), COMPAC AN/TYK 4V (not completed), and LOGICPAC systems were built for the US Army as transportable computer systems for use with their Fieldata concept of integrated information management. BASICPAC was a transistorized computer with up to 28,672 words of 38-bit core memory (including sign and parity), available in several configurations from a minimum system, to a truck-borne mobile version, to a fully expanded system. Basic clock periods was 1 microsecond (which gives a clock rate of 1 MHz), with 12 microsecond memory access and a fixed-point multiplication taking 242 microseconds. Input/output was by paper tape reader and punch, or through a teletypewriter. With additional hardware, magnetic tape storage was also available, with up to seven I/O devices. The instruction set had 31 basic operation codes and nine opcodes for I/O === CXPQ === Philco was contracted by the US Navy to build the CXPQ computer. One model was completed and installed at the David Taylor Model Basin. This design was later adapted to become the commercial TRANSAC S-2000. Only one CXPQ was built. The CXPQ is a 48-bit transistorized computer. === SOLO === In 1955, the National Security Agency through the US Navy contracted with Philco to produce a computer suitable for use as a workstation, with an architecture based on the vacuum-tube computer system called Atlas II already in use at the NSA, and similar to the commercial UNIVAC 1103. At the time, Philco was the largest producer of surface barrier transistors, which were the only type available with the speed and quantities required for a computer. The SOLO prototype was delivered in 1958, but required extensive debugging at NSA. Difficulties were encountered with core memory and power supplies. SOLO used paper tape and teleprinter machines for input and output. SOLO cost about $1 million US, and contained 8,000 transistors. While the system was extensively used for training, testing, research and development, no additional units were ordered. SOLO was removed from active service in 1963. The design of the SOLO became commercialized as Philco's TRANSAC Model S-1000. == Commercial == === S-1000 === The TRANSAC S-1000 was a scientific computer with a 36-bit word length and 4096 words of core memory. It was packaged in a container about the size of a large office desk, and used only 1.2 kilowatts, much less than vacuum-tube-based computers of similar capacity. In a 1961 survey, about 15 S-1000 computer installations had been identified. It weighed about 1,650 pounds (750 kg). === S-2000 === The TRANSAC S-2000 was a large mainframe system intended for both business and scientific work. It had a 48-bit word length and supported calculations in fixed point, floating point and binary-coded decimal formats. The original S-2000 "TRANSAC" (Transistor Automatic Computer) released in 1958 was later designated Model 210; it was used internally at Philco. Similar to the Control Data Corporation Model 1604, it was a 48-bit fully transistorized computer. Three succeeding models were released in the series, all compatible with the software of the original model. The Model 211 was introduced in 1960, using micro-alloy diffused field-effect transistors, requiring significant redesign of circuits compared to the original. The TRANSAC S-2000/Philco 210/211 weighed about 2,000 pounds (910 kg). By 1964, eighteen Model 210, eighteen Model 211 and seven Model 212 systems had been sold. After Philco was purchased by Ford Motor Company, the Model 212 was introduced in 1962 and released in 1963. It had 65,535 words of 48-bit memory. Initially made with 6-microsecond core memory, it had better performance than the IBM 7094 transistor computer. It was later upgraded in 1964 to 2-microsecond core memory, which gave the machine floating-point performance greater than the IBM 7030 Stretch computer. A Model 213 was announced in 1964 but never built. By that time competition from IBM had made the Philco computer operations no longer profitable for Ford, and the division was closed down. The Model 212 could carry out a floating-point multiplication in 22 microseconds. Each word contained two 24-bit instructions with 16 bits of address information and eight bits for the opcode. There were 225 different valid opcodes in the Model 212; invalid opcodes were detected and halted the machine. The CPU had an accumulator register of 48 bits, three general-purpose registers of 24 bits, and 32 index registers of 15 bits. Main memory size ranged from 4K words to 64K words. Only the first model had a magnetic drum memory; later editions used tape drives. The Model 212 weighed about 6,500 pounds (3.3 short tons; 2.9 t). Software for the S-2000 initially consisted of TAC (Translator-Assembler-Compiler), and ALTAC, a FORTRAN II-like language with some differences from the IBM 704 FORTRAN implementation. A COBOL compiler was also available, targeted at business applications. The Philco 2400 was the input/output system for the S-2000. Operations such as reading cards or printing were carried out through magnetic tapes, thereby offloading the S-2000 from relatively slow input/output processing. The 2400 had a 24-bit word length and could be supplied with 4K to 32K characters (1K to 8K words) of core memory, rated at 3-microsecond cycle time. The instruction set was aimed at character I/O use. The idea of base registers, implemented in Philco computers, influenced the design of IBM/360. The last Philco TRANSAC S-2000 Model 212 was taken out of service in December 1981, after 19 years of service at Ford.

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  • Data lineage

    Data lineage

    Data lineage refers to the process of tracking how data is generated, transformed, transmitted and used across systems over time. It documents data's origins, transformations and movements, providing detailed visibility into its life cycle. This process simplifies the identification of errors in data analytics workflows, by enabling users to trace issues back to their root causes. Data lineage facilitates the ability to replay specific segments or inputs of the dataflow. This can be used in debugging or regenerating lost outputs. In database systems, this concept is closely related to data provenance, which involves maintaining records of inputs, entities, systems and processes that influence data. Data provenance provides a historical record of data origins and transformations. It supports forensic activities such as data-dependency analysis, error/compromise detection, recovery, auditing and compliance analysis: "Lineage is a simple type of why provenance." Data governance plays a critical role in managing metadata by establishing guidelines, strategies and policies. Enhancing data lineage with data quality measures and master data management adds business value. Although data lineage is typically represented through a graphical user interface (GUI), the methods for gathering and exposing metadata to this interface can vary. Based on the metadata collection approach, data lineage can be categorized into three types: Those involving software packages for structured data, programming languages and Big data systems. Data lineage information includes technical metadata about data transformations. Enriched data lineage may include additional elements such as data quality test results, reference data, data models, business terminology, data stewardship information, program management details and enterprise systems associated with data points and transformations. Data lineage visualization tools often include masking features that allow users to focus on information relevant to specific use cases. To unify representations across disparate systems, metadata normalization or standardization may be required. == Representation of data lineage == Representation broadly depends on the scope of the metadata management and reference point of interest. Data lineage provides sources of the data and intermediate data flow hops from the reference point with backward data lineage, leading to the final destination's data points and its intermediate data flows with forward data lineage. These views can be combined with end-to-end lineage for a reference point that provides a complete audit trail of that data point of interest from sources to their final destinations. As the data points or hops increase, the complexity of such representation becomes incomprehensible. Thus, the best feature of the data lineage view is the ability to simplify the view by temporarily masking unwanted peripheral data points. Tools with the masking feature enable scalability of the view and enhance analysis with the best user experience for both technical and business users. Data lineage also enables companies to trace sources of specific business data to track errors, implement changes in processes and implementing system migrations to save significant amounts of time and resources. Data lineage can improve efficiency in business intelligence BI processes. Data lineage can be represented visually to discover the data flow and movement from its source to destination via various changes and hops on its way in the enterprise environment. This includes how the data is transformed along the way, how the representation and parameters change and how the data splits or converges after each hop. A simple representation of the Data Lineage can be shown with dots and lines, where dots represent data containers for data points, and lines connecting them represent transformations the data undergoes between the data containers. Data lineage can be visualized at various levels based on the granularity of the view. At a very high-level, data lineage is visualized as systems that the data interacts with before it reaches its destination. At its most granular, visualizations at the data point level can provide the details of the data point and its historical behavior, attribute properties and trends and data quality of the data passed through that specific data point in the data lineage. The scope of the data lineage determines the volume of metadata required to represent its data lineage. Usually, data governance and data management of an organization determine the scope of the data lineage based on their regulations, enterprise data management strategy, data impact, reporting attributes and critical data elements of the organization. == Rationale == Distributed systems like Google Map Reduce, Microsoft Dryad, Apache Hadoop (an open-source project) and Google Pregel provide such platforms for businesses and users. However, even with these systems, Big Data analytics can take several hours, days or weeks to run, simply due to the data volumes involved. For example, a ratings prediction algorithm for the Netflix Prize challenge took nearly 20 hours to execute on 50 cores, and a large-scale image processing task to estimate geographic information took 3 days to complete using 400 cores. "The Large Synoptic Survey Telescope is expected to generate terabytes of data every night and eventually store more than 50 petabytes, while in the bioinformatics sector, the 12 largest genome sequencing houses in the world now store petabytes of data apiece. It is very difficult for a data scientist to trace an unknown or an unanticipated result. === Big data debugging === Big data analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. Machine learning, among other algorithms, is used to transform and analyze the data. Due to the large size of the data, there could be unknown features in the data. The massive scale and unstructured nature of data, the complexity of these analytics pipelines, and long runtimes pose significant manageability and debugging challenges. Even a single error in these analytics can be extremely difficult to identify and remove. While one may debug them by re-running the entire analytics through a debugger for stepwise debugging, this can be expensive due to the amount of time and resources needed. Auditing and data validation are other major problems due to the growing ease of access to relevant data sources for use in experiments, the sharing of data between scientific communities and use of third-party data in business enterprises. As such, more cost-efficient ways of analyzing data intensive scale-able computing (DISC) are crucial to their continued effective use. === Challenges in Big Data debugging === ==== Massive scale ==== According to an EMC/IDC study, 2.8 ZB of data were created and replicated in 2012. Furthermore, the same study states that the digital universe will double every two years between now and 2020, and that there will be approximately 5.2 TB of data for every person in 2020. Based on current technology, the storage of this much data will mean greater energy usage by data centers. ==== Unstructured data ==== Unstructured data usually refers to information that doesn't reside in a traditional row-column database. Unstructured data files often include text and multimedia content, such as e-mail messages, word processing documents, videos, photos, audio files, presentations, web pages and many other kinds of business documents. While these types of files may have an internal structure, they are still considered "unstructured" because the data they contain doesn't fit neatly into a database. The amount of unstructured data in enterprises is growing many times faster than structured databases are growing. Big data can include both structured and unstructured data, but IDC estimates that 90 percent of Big Data is unstructured data. The fundamental challenge of unstructured data sources is that they are difficult for non-technical business users and data analysts alike to unbox, understand and prepare for analytic use. Beyond issues of structure, the sheer volume of this type of data contributes to such difficulty. Because of this, current data mining techniques often leave out valuable information and make analyzing unstructured data laborious and expensive. In today's competitive business environment, companies have to find and analyze the relevant data they need quickly. The challenge is going through the volumes of data and accessing the level of detail needed, all at a high speed. The challenge only grows as the degree of granularity increases. One possible solution is hardware. Some vendors are using increased memory and parallel processing to crunch large volumes of data quickly. Another method is putting data in-memory but using a grid

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  • Algorithmic inference

    Algorithmic inference

    Algorithmic inference gathers new developments in the statistical inference methods made feasible by the powerful computing devices widely available to any data analyst. Cornerstones in this field are computational learning theory, granular computing, bioinformatics, and, long ago, structural probability (Fraser 1966). The main focus is on the algorithms which compute statistics rooting the study of a random phenomenon, along with the amount of data they must feed on to produce reliable results. This shifts the interest of mathematicians from the study of the distribution laws to the functional properties of the statistics, and the interest of computer scientists from the algorithms for processing data to the information they process. == The Fisher parametric inference problem == Concerning the identification of the parameters of a distribution law, the mature reader may recall lengthy disputes in the mid 20th century about the interpretation of their variability in terms of fiducial distribution (Fisher 1956), structural probabilities (Fraser 1966), priors/posteriors (Ramsey 1925), and so on. From an epistemology viewpoint, this entailed a companion dispute as to the nature of probability: is it a physical feature of phenomena to be described through random variables or a way of synthesizing data about a phenomenon? Opting for the latter, Fisher defines a fiducial distribution law of parameters of a given random variable that he deduces from a sample of its specifications. With this law he computes, for instance "the probability that μ (mean of a Gaussian variable – omeur note) is less than any assigned value, or the probability that it lies between any assigned values, or, in short, its probability distribution, in the light of the sample observed". == The classic solution == Fisher fought hard to defend the difference and superiority of his notion of parameter distribution in comparison to analogous notions, such as Bayes' posterior distribution, Fraser's constructive probability and Neyman's confidence intervals. For half a century, Neyman's confidence intervals won out for all practical purposes, crediting the phenomenological nature of probability. With this perspective, when you deal with a Gaussian variable, its mean μ is fixed by the physical features of the phenomenon you are observing, where the observations are random operators, hence the observed values are specifications of a random sample. Because of their randomness, you may compute from the sample specific intervals containing the fixed μ with a given probability that you denote confidence. === Example === Let X be a Gaussian variable with parameters μ {\displaystyle \mu } and σ 2 {\displaystyle \sigma ^{2}} and { X 1 , … , X m } {\displaystyle \{X_{1},\ldots ,X_{m}\}} a sample drawn from it. Working with statistics S μ = ∑ i = 1 m X i {\displaystyle S_{\mu }=\sum _{i=1}^{m}X_{i}} and S σ 2 = ∑ i = 1 m ( X i − X ¯ ) 2 , where X ¯ = S μ m {\displaystyle S_{\sigma ^{2}}=\sum _{i=1}^{m}(X_{i}-{\overline {X}})^{2},{\text{ where }}{\overline {X}}={\frac {S_{\mu }}{m}}} is the sample mean, we recognize that T = S μ − m μ S σ 2 m − 1 m = X ¯ − μ S σ 2 / ( m ( m − 1 ) ) {\displaystyle T={\frac {S_{\mu }-m\mu }{\sqrt {S_{\sigma ^{2}}}}}{\sqrt {\frac {m-1}{m}}}={\frac {{\overline {X}}-\mu }{\sqrt {S_{\sigma ^{2}}/(m(m-1))}}}} follows a Student's t distribution (Wilks 1962) with parameter (degrees of freedom) m − 1, so that f T ( t ) = Γ ( m / 2 ) Γ ( ( m − 1 ) / 2 ) 1 π ( m − 1 ) ( 1 + t 2 m − 1 ) m / 2 . {\displaystyle f_{T}(t)={\frac {\Gamma (m/2)}{\Gamma ((m-1)/2)}}{\frac {1}{\sqrt {\pi (m-1)}}}\left(1+{\frac {t^{2}}{m-1}}\right)^{m/2}.} Gauging T between two quantiles and inverting its expression as a function of μ {\displaystyle \mu } you obtain confidence intervals for μ {\displaystyle \mu } . With the sample specification: x = { 7.14 , 6.3 , 3.9 , 6.46 , 0.2 , 2.94 , 4.14 , 4.69 , 6.02 , 1.58 } {\displaystyle \mathbf {x} =\{7.14,6.3,3.9,6.46,0.2,2.94,4.14,4.69,6.02,1.58\}} having size m = 10, you compute the statistics s μ = 43.37 {\displaystyle s_{\mu }=43.37} and s σ 2 = 46.07 {\displaystyle s_{\sigma ^{2}}=46.07} , and obtain a 0.90 confidence interval for μ {\displaystyle \mu } with extremes (3.03, 5.65). == Inferring functions with the help of a computer == From a modeling perspective the entire dispute looks like a chicken-egg dilemma: either fixed data by first and probability distribution of their properties as a consequence, or fixed properties by first and probability distribution of the observed data as a corollary. The classic solution has one benefit and one drawback. The former was appreciated particularly back when people still did computations with sheet and pencil. Per se, the task of computing a Neyman confidence interval for the fixed parameter θ is hard: you do not know θ, but you look for disposing around it an interval with a possibly very low probability of failing. The analytical solution is allowed for a very limited number of theoretical cases. Vice versa a large variety of instances may be quickly solved in an approximate way via the central limit theorem in terms of confidence interval around a Gaussian distribution – that's the benefit. The drawback is that the central limit theorem is applicable when the sample size is sufficiently large. Therefore, it is less and less applicable with the sample involved in modern inference instances. The fault is not in the sample size on its own part. Rather, this size is not sufficiently large because of the complexity of the inference problem. With the availability of large computing facilities, scientists refocused from isolated parameters inference to complex functions inference, i.e. re sets of highly nested parameters identifying functions. In these cases we speak about learning of functions (in terms for instance of regression, neuro-fuzzy system or computational learning) on the basis of highly informative samples. A first effect of having a complex structure linking data is the reduction of the number of sample degrees of freedom, i.e. the burning of a part of sample points, so that the effective sample size to be considered in the central limit theorem is too small. Focusing on the sample size ensuring a limited learning error with a given confidence level, the consequence is that the lower bound on this size grows with complexity indices such as VC dimension or detail of a class to which the function we want to learn belongs. === Example === A sample of 1,000 independent bits is enough to ensure an absolute error of at most 0.081 on the estimation of the parameter p of the underlying Bernoulli variable with a confidence of at least 0.99. The same size cannot guarantee a threshold less than 0.088 with the same confidence 0.99 when the error is identified with the probability that a 20-year-old man living in New York does not fit the ranges of height, weight and waistline observed on 1,000 Big Apple inhabitants. The accuracy shortage occurs because both the VC dimension and the detail of the class of parallelepipeds, among which the one observed from the 1,000 inhabitants' ranges falls, are equal to 6. == The general inversion problem solving the Fisher question == With insufficiently large samples, the approach: fixed sample – random properties suggests inference procedures in three steps: === Definition === For a random variable and a sample drawn from it a compatible distribution is a distribution having the same sampling mechanism M X = ( Z , g θ ) {\displaystyle {\mathcal {M}}_{X}=(Z,g_{\boldsymbol {\theta }})} of X with a value θ {\displaystyle {\boldsymbol {\theta }}} of the random parameter Θ {\displaystyle \mathbf {\Theta } } derived from a master equation rooted on a well-behaved statistic s. === Example === You may find the distribution law of the Pareto parameters A and K as an implementation example of the population bootstrap method as in the figure on the left. Implementing the twisting argument method, you get the distribution law F M ( μ ) {\displaystyle F_{M}(\mu )} of the mean M of a Gaussian variable X on the basis of the statistic s M = ∑ i = 1 m x i {\textstyle s_{M}=\sum _{i=1}^{m}x_{i}} when Σ 2 {\displaystyle \Sigma ^{2}} is known to be equal to σ 2 {\displaystyle \sigma ^{2}} (Apolloni, Malchiodi & Gaito 2006). Its expression is: F M ( μ ) = Φ ( m μ − s M σ m ) , {\displaystyle F_{M}(\mu )=\Phi {\left({\frac {m\mu -s_{M}}{\sigma {\sqrt {m}}}}\right)},} shown in the figure on the right, where Φ {\displaystyle \Phi } is the cumulative distribution function of a standard normal distribution. Computing a confidence interval for M given its distribution function is straightforward: we need only find two quantiles (for instance δ / 2 {\displaystyle \delta /2} and 1 − δ / 2 {\displaystyle 1-\delta /2} quantiles in case we are interested in a confidence interval of level δ symmetric in the tail's probabilities) as indicated on the left in the diagram showing the behavior of

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  • Instagram face

    Instagram face

    Instagram face is a beauty standard based on the filters and influencers popular on Instagram. == Overview == An "Instagram face" has catlike eyes, long lashes, a small nose, high cheekbones, full lips, and a blank expression. Digital filters manipulate photographs and video to create an idealized image that, according to critics, has resulted in an unrealistic and homogeneous beauty standard. According to Jia Tolentino, the face is "distinctly white but ambiguously ethnic". The face has been described as a racial composite of different peoples. In 2024, cosmetic surgeon Paul Banwell said, "People used to come to see me asking to look like a particular celebrity, but many patients come to me now wanting to look like the filtered version of themselves." While based on digital filters, the look is achieved in person using heavy applications of makeup or cosmetic surgery. Plastic surgery, Botox injections, and injectable filler have significantly increased in popularity since the rise of digital filters. Influencers market makeup products designed to recreate the look. == History == The growth of reality television series and social media throughout the 2010s has influenced the popularity of Instagram face. In 2019, The New Yorker referred to this phenomenon as "Instagram Face," identifying Kim Kardashian as its "patient zero." Similarly, her younger sister Kylie Jenner significantly impacted the trend with her 2015 lip filler confession, which acted as a catalyst, introducing Juvéderm to a new generation. Sirin Kale of Vice News has described Jenner as "at the vanguard of an aesthetic that’s swept through British towns and cities," while also pointing towards other celebrities such as Iggy Azalea and Farrah Abraham. In 2018, Americans underwent 7 million neurotoxin injections and 2.5 million filler injections and spent $16.5 billion on cosmetic surgery. 92% of the latter was performed on women. Botox usage has also been on the rise. == Criticism == In her 2021 book The Selfie, Temporality, and Contemporary Photography, Claire Raymond of Princeton University criticised "Instagram faces" for erasing "heritable quirks and lived history; it erases what makes the human face so compelling, whether conventionally beautiful or not," while also arguing that the procedures used to create Instagram faces "numb and freeze the face and skin, rendering less mobile the lips, the eyes, and the neck. Numbness is the central feature of the experience for the woman who gets Instagram face through cosmetic procedures. Others may see her more, but she feels less and less." == Influence on popular culture == The increasing popularity of cosmetic surgeries towards a homogeneous ideal has resulted in the emergence of the "goopcore" sub-genre of body horror. The sub-genre combines graphic violence with body modifications from the beauty industry. Allie Rowbottom's goopcore novel Aesthetica centers around an influencer attempting to undo years of plastic surgery with a new experimental procedure.

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  • Cryptographic bill of materials

    Cryptographic bill of materials

    Cryptographic bill of materials (CBOM—also cryptography bill of materials) is a structured inventory of all cryptographic assets present in a software, firmware, device, or system. It enumerates algorithms (and parameters such as key sizes and modes), cryptographic libraries or modules, digital certificates, keys and related material, and protocols in use, and maps their relationships to the components that implement or invoke them. CBOMs are used to improve security analysis, compliance, and cryptographic agility, and are increasingly referenced in guidance for post‑quantum cryptography (PQC) migration. == Definition and scope == A CBOM inventories cryptographic primitives and materials—such as encryption and signature algorithms (with specific variants and modes), key sizes, cryptographic libraries/modules, digital certificates (e.g., X.509), keys and other related cryptographic material, and security protocols (e.g., TLS, IPsec). It also documents dependencies (for example, an application uses an algorithm provided by a library; a protocol uses several algorithms) and can capture certificate lifecycles, cryptographic module certifications (e.g., FIPS 140‑3), and policy conformance metadata. In common practice, a CBOM may be embedded within an SBOM format (such as CycloneDX) or exported as a separate, linked artifact. === Typical CBOM fields === The exact schema varies by implementation, but common fields are summarized below (see CycloneDX CBOM guide and NIST SP 1800‑38B). == Relation to SBOM == A CBOM is complementary to, but distinct from, a software bill of materials (SBOM). Whereas an SBOM lists software components and their versions, a CBOM focuses specifically on the cryptography present and how it is configured and used. For example, an SBOM might enumerate inclusion of a library such as OpenSSL, while the CBOM would identify which algorithms and parameters that library enables (e.g., RSA‑2048, ECDH P‑256, AES‑GCM) and list relevant keys and certificates. The pairing enables both supply‑chain transparency and cryptographic transparency. == History == The term and practice emerged in the early–mid 2020s alongside software‑supply‑chain transparency and PQC planning. The OWASP CycloneDX standard introduced native CBOM support (v1.6 and later), modeling algorithms, keys, certificates, and protocols as first‑class “cryptographic assets” and providing dependency semantics (uses/implements) between software and cryptography. Open tooling from industry and researchers (e.g., IBM's CBOMkit and related generators/viewers) appeared to automate discovery and representation of cryptographic use in the CycloneDX CBOM schema. == Regulatory and policy context == In the United States, policy has emphasized cryptographic inventories as a prerequisite to PQC migration. The White House's National Security Memorandum 10 (2022) directed a government‑wide transition to quantum‑resistant cryptography; the Office of Management and Budget's M‑23‑02 (November 2022) operationalized this by requiring agencies to submit a prioritized inventory of cryptographic systems (with algorithm and key details) by 4 May 2023 and annually thereafter, and tasked CISA/NSA/NIST to develop automated discovery and inventory strategies. A 2024 Office of the National Cyber Director report reiterated that a “comprehensive cryptographic inventory” is the baseline for PQC planning and must be maintained iteratively with both automated and manual discovery. NIST's NCCoE practice guide (SP 1800‑38B, preliminary draft) provides concrete methods for cryptographic discovery and documentation across enterprises, aligning with CBOM‑style representations. CISA later published a strategy to migrate federal agencies to automated cryptography discovery and inventory tools to support continuous reporting. Separately, NSA, CISA, and NIST issued joint guidance encouraging all organisations to prepare cryptographic inventories and roadmaps for PQC, beyond government environments. == Role in quantum readiness and cryptographic agility == Because large‑scale quantum computing threatens widely used public‑key algorithms (e.g., RSA, ECC), organisations are planning multi‑year transitions to post-quantum cryptography. CBOMs enable that planning by identifying where quantum‑vulnerable algorithms appear, prioritising high‑impact systems, and tracking replacements over time. A machine‑readable CBOM also supports cryptographic agility and incident response: if an algorithm, library, or certificate lifecycle becomes non‑compliant or vulnerable, the CBOM indicates which products and systems are affected and where mitigations must be applied first. == Standards and tooling == CycloneDX (OWASP): Native CBOM modelling (v1.6+) for algorithms, certificates, keys/related material, and protocols, with dependency semantics and examples. The project publishes a CBOM guide and use‑case profiles (e.g., certificate and algorithm inventories). NIST NCCoE SP 1800‑38 series: Practice guides for PQC migration include enterprise cryptographic discovery methods that produce CBOM‑like inventories and integrate multiple discovery tools. Government automation initiatives: Following M‑23‑02, CISA issued a strategy to migrate to automated cryptography discovery and inventory tools to support agency reporting and continuous inventory management. Open‑source and vendor tools: IBM's CBOMkit and related components generate, analyse, and visualise CBOMs; the IBM CBOM specification work was upstreamed into CycloneDX 1.6. === Data model and interchange (example) === CycloneDX provides machine‑readable encodings (JSON/XML) for CBOM content. The example below (subset) shows an application depending on a crypto library that provides the AES‑256‑GCM algorithm, and the application also depends on a leaf X.509 certificate. See the CycloneDX CBOM guide, JSON reference, and the “Implementation details” use‑case for the semantics of `dependsOn` and `provides`. == Relationship to cybersecurity supply chain initiatives == CBOMs complement SBOM‑focused supply‑chain transparency introduced by U.S. Executive Order 14028 and NTIA/NIST SBOM work. SBOMs document software components; CBOMs add detail on embedded cryptography to support risk management, policy compliance (e.g., disallowing deprecated algorithms), and PQC transition planning.

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  • Social employee

    Social employee

    A social employee is a worker operating within a social business model. Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling. Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices. In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy. == Overview == The term "social employee" was first introduced to describe those exhibiting the emerging characteristics of workers operating under a social business model. The term is often used interchangeably with similar designations like "employee advocate" or "social employee advocate". Crucial to the perceived value of the social employee is the concept of the digital footprint. While organizations are able to generate large bases of followers through social media, research shows that brand marketing and engagement efforts through these networks are not as effective as those of individual employees. In fact, some research indicates that employee experts are more trusted than any other member of an organization. Because of this, social employee programs are designed to train, empower, and support employee engagement efforts in the hopes of authentically engaging larger communities, increasing the frequency of shares, reviews, and other forms of "earned media" and expanding the brand's presence on the web. == The personal or employee brand == A foundational concept of the social employee is the idea of the personal or employee brand. This concept first gained popular attention in a 1997 FastCompany article by business leader Tom Peters titled "The Brand Called You". In the article, Peters argued that the premium placed on branding impacted workers' lives to such an extent that creating and cultivating a distinct personal brand had become a professional necessity. According to Peters, doing so built trust, loyalty, visibility, influence, and employability. With increased adoption of social media tools by both businesses and consumers in the early 21st century, many business leaders became increasingly concerned with social engagement, both internally among employees and externally with customers and other stakeholders. While many in the business community acknowledged the potential social tools had for improved collaboration, productivity, and brand messaging, the concern that employees would misrepresent their brand, disclose proprietary information, or otherwise damage their company's reputation or ability to conduct business persisted. As a result, many began to advocate for employee branding as a solution to this problem. This helped give new meaning to the concept of brand ambassadorship, positioning everyday employees in public, and potentially high-profile, engagement roles. == Characteristics == === Engaged === Because social employee advocacy is dependent on the perceived authenticity of the employee, engagement is highly valued in social organizations. Further, data show the measurable impact of employee engagement on organizational productivity and profitability: Happy employees were found to be 12 percent more productive. In one study, engaged employees were found to be 38 percent more likely to produce at above-average rates. In another, organizations with engaged employees had a 19 percent higher than average shareholder return, while organizations with disengaged employees experienced shareholder return that was 44 percent below average. Engaged companies were found to outperform disengaged companies by up to 202 percent. Companies with strong focus on culture were found to have an average 13.9 percent turnover rate, while those with a low focus experience were found to have a 48.4 percent turnover rate. === Flexible job environment and work–life balance === The number of professionals working mobile or remote has risen considerably since 2010. While estimates vary, one study found that number of organizations with mobile or remote employees is expected to rise from 24 percent in 2012 to 89 percent by 2020. Other research has estimated that by 2020, 105.4 million professionals will work remotely in America, about 72.3 percent of the total workforce. This change has been linked to a rise in social technologies, including biometrics, wearables, near-field communications, and augmented reality. Social employees have also put a greater emphasis on work–life balance, with many believing that advances in technology can directly support efforts in this area. Purported benefits of this shift include a more flexible workforce, reduced business costs, and greater organizational leverage in attracting and retaining top talent. === Buys into the brand's story === In 2009, thought leader Simon Sinek presented a speech called "How Great Leaders Inspire Action" at a TEDxPugetSound event. Sinek's central argument in this speech was, "People don't buy what you do. They buy why you do it." This concept—that the story behind a business or product offering is a more compelling sales tool than the product itself—is frequently cited in social media marketing as a way to build authentic connections with stakeholders. However, others have argued that for employees to share a brand's story authentically, they must be engaged in that story themselves, and as a result, many companies have made storytelling part of their culture programs. === Collaborative === An implicit tenet in social business is that social technologies aren't a barrier to productivity, but rather a path to increased connectivity. The shift in enterprise software systems like IBM Connections to incorporate social communication models, such as mentions, wikis, and newsfeeds, reflects the changing communication dynamics within business. With an increase in diversity and sophistication in collaborative software platforms, social organizations have sought to find new creative ways to utilize these tools and secure employee buy-in around them. Crowdsourcing has also become popular in social businesses. Examples include AT&T's program The Innovation Pipeline (TIP), begun in 2009, which has generated over 28,000 ideas that have led to over 75 projects with funding exceeding $44 million. IBM has also put considerable resources into such processes, producing its social computing guidelines through employee crowdsourcing, as well as its Connections platform through the Technology Adoption Program (TAP), a more formalized crowdsourcing initiative. Another popular form of internal collaboration is the hack day, or hackathon. Organizations such as Netflix, Facebook, and IBM use hack days to pull employees out of their day-to-day work environments and encourage them to collaborate in nontraditional ways in an attempt to drive disruptive innovation. Social employees are often encouraged to seek external collaboration opportunities with customers and prospects. For example, Procter & Gamble introduced the Live Well Collaborative to connect with external stakeholders and develop products and services for the 50+ demographic. === Social listener === A social listener is someone who engages in social listening, or social media monitoring, for professional means. Social employees can use social media monitoring for a variety of reasons, including professional development, industry news and trends, and gauging market sentiment. Some have argued that social listening is one of the most important components of social business, as it enables organizations to collect rich market data, make more informed strategic decisions, and respond to customer needs more authentically. === Customer-centric === Advocates of customer-centricity in social business argue that social media has changed the dynamic from one-way brand messaging to shared interactions between brand and customer. Brand and customer engagement is seen as a means of creating more lasting connections with customers and prospects and empowering them to become brand promoters. Customer-centric interactions are seen to have distinct value to brands, as research shows that prospects are far more likely to trust brand-related messaging from a friend or family member than they are from a brand. As a means of building social employees, some social advocates have also called for a broader definition of customer to include the employees themselves. In the book The Pursuit of Social Business Excellence, authors Vala Afshar and Brad Martin made the following argument: A social business operates with the guiding principle that each employee's responsi

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  • Necrobotics

    Necrobotics

    Necrobotics is the practice of using biotic materials (or dead organisms) as robotic components. Necrobotics can serve as an alternative to mechanical components that are difficult to manufacture by using biological components designed by natural selection in order to exploit the highly developed selective design implemented in biological lifeforms via the process of evolution. In July 2022, researchers in the Preston Innovation Lab at Rice University in Houston, Texas published a paper in Advanced Science introducing the concept and demonstrating its capability by repurposing dead spiders as robotic grippers and applying pressurized air to activate their gripping arms. In April 2025 researchers at Shinshu University created a “bio-hybrid drone” using silk-worm moth antennae to detect the source of a smell. In November 2025 researchers at McGill University demonstrated the use of a mosquito proboscis as a fine nozzle in experimental 3D printing. Necrobotics utilizes the spider's organic hydraulic system and their compact legs to create an efficient and simple gripper system. The necrobotic spider gripper is capable of lifting small and light objects, thereby serving as an alternative to complex and costly small mechanical grippers. == Background == The main appeal of the spider's body in necrobotics is its compact leg mechanism and use of hydraulic pressure. The spider's anatomy utilizes a simple hydraulic (fluid) pressure system. Spider legs have flexor muscles that naturally constrict their legs when relaxed. A force is required to straighten and extend their legs, which spiders accomplish by pumping hemolymph fluid (blood) through their joints as a means of hydraulic pressure. It takes no external power to curl their legs due to their flexor muscles' natural curled state. In July 2022, researchers in the Preston Innovation Lab at Rice University published a paper detailing their experiments with the gripper. Although dead spiders no longer produce hemolymph, Te Faye Yap (lead author and mechanical engineering graduate) found that pumping air through a needle into the spider's cephalothorax (main body) accomplishes the same results as hemolymph. The original hydraulic (fluid) system is essentially converted into a pneumatic (air) system. == Fabrication == Obtain a spider Euthanize the spider using a cold temperature of around -4°C for 5-7 days Insert a 25 gauge hypodermic needle into the spider's cephalothorax (main body) Apply glue around the needle to form a seal and allow it to dry Connect a syringe or pump to the needle Extend the spider's legs by pumping air in == Testing and Data == === Internal Force Versus Gripping Force === The typical pressure in a resting spider's legs ranges from 4 kPa to 6.1 kPa. Researchers extended the legs by increasing the spider's internal pressure to 5.5 kPa. Pumping air into the body increases the internal pressure, causing the legs to expand. Pumping air out of the body decreases internal pressure, causing the legs to contract due to their flexor leg muscles. When the internal pressure decreases to 0 kPa, the gripper would be fully closed, allowing for the gripper to grasp objects. This action demonstrates that as internal pressure decreases, the gripping force increases. Inversely, when internal pressure increases, the gripping force decreases. By gripping individual weighted acetate beads, it is found that the necrobotic gripper achieves a maximum gripping force of 0.35 milinewtons. === Spider Weight Versus Gripping Force === To estimate the gripping forces of smaller and larger spiders, researchers created a plot to predict the gripping force relative to the size of the spider. The wolf spider's body weight is relatively equal to the gripping force of its legs. The mass of the gripper is 33.5 mg and can lift 1.3 times its body weight (43.6 mg or 0.35 mN). However, with larger spiders, the gripping force relative to body weight decreases. For example, a 200-gram goliath birdeater is predicted to lift 10% of its weight (20 grams or 196 mN). Though there is an inverse relationship between spider mass and gripping force, larger spiders exert greater gripping forces than smaller spiders. === Gripper Lifespan === The necrobotic gripper's functionality is entirely reliant on the structural integrity of the spider. If the spider were to break down easily and frequently, the gripper would not be practical. Using cyclic testing, a series of repeated actions, it is found that the necrobotic gripper can actuate 700 to 1000 times. After 1000 cycles, cracks begin forming on the membrane of the leg joints due to dehydration. Weakened and decomposing joints lead to frequent breakage and replacement, thereby serving as an obstacle in applying necrobotics to real-world scenarios. One theorized fix to this issue is applying beeswax or a lubricant to the joints. Researchers found that over 10 days, the mass of an uncoated spider decreased 17 times more than the mass of a spider coated with beeswax. Lubricating joints combats dehydration and slows the loss of organic material. == Constraints == With the usage of organic material, there is a higher chance of the component decomposing and breaking down as opposed to traditional mechanical systems. There may be additional work and management required to replace these grippers if they fail. Additionally, organic inconsistencies with the spiders will yield inaccurate results. Not all wolf spiders develop the same, so gripping force and leg contraction can vary between grippers. There are moral implications behind euthanizing spiders for robotics. The ethical boundaries that necrobotics push in the pursuit of biohybrid systems raise concerns, as opponents say it may lead to the hybridization of mammals and is intrusive to nature. Proponents respond that repurposing dead animals has been human practice for millennia and that necrobotics should be pursued to advance science.

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  • WhoSay

    WhoSay

    WhoSay was an American social media service and branding platform for celebrities and their fans. Founded in Los Angeles in 2010, with financing by Creative Artists Agency (CAA), Amazon.com and other investors, it is notable for allowing its users to retain ownership rights over the content that they post to their accounts, through copyright branding, and for enabling users to post content to other social media sites like Twitter, Facebook, Instagram and Tumblr simultaneously. WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed about the latest celebrity and entertainment news. Clients such as Dylan McDermott and Chris Rock lauded the service for its ability to add content to multiple social network sites easily. Rock in particular has commented on its ease of use for those who are not part of a tech-savvy demographic, commenting, "It's perfect for someone that's not 25." WhoSay's competitors included theAudience, which is operated by the William Morris Endeavor. == History == WhoSay was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency Creative Artists Agency (CAA). It was financed through investments Amazon.com (who along with CAA, holds a minority stake in the company), Comcast, Greylock Partners, and High Peak Ventures. The company's main headquarters are in The New York Times Building in Manhattan, with additional headquarters in CAA's office building in the Silicon Beach area of Los Angeles, and in London. The company was founded to protect celebrities' intellectual property and enable the celebrities themselves to profit themselves from their own content through copyright branding. Its chief executive is co-founder Steve Ellis, who, after leaving Getty Images, was contacted by CAA, who were looking to resolve the issue of celebrities losing the rights to their own photos and videos when uploading them to social network sites. Ellis explained WhoSay's mission thus: "We work with people who are constantly being utilized by third parties for the wrong reasons. [The company was formed] to give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world." In this way, WhoSay is likened by Ellis to "a People magazine by the people themselves who are in it." The company started slowly, until CAA client Tom Hanks signed onto WhoSay three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients. Among them are Kelly Clarkson, Julia Louis-Dreyfus, Paula Patton, Kevin Spacey, Jim Carrey, John Cusack, Bill Maher, Johnny Knoxville, Chelsea Handler, Eva Longoria, Spike Lee, Enrique Iglesias and Katie Couric. Clients are not charged for the service, and are given a share of any revenue that is generated by advertisements. They are also given the ability share in the database of e-mail addresses that come with registration, in order to communicate directly with fans. Actor Dylan McDermott was introduced to WhoSay by his agent, as a way of easily posting content to Facebook, Twitter, Tumblr and even China's Tencent social network with relative ease. McDermott comments, "When you put something out there, you can hit everything at one time. It makes it easy for me." Comedian Chris Rock has commented that WhoSay is ideal for people like him have developed difficulty in keeping track of different websites as they get older, saying, "It's perfect for someone that's not 25." In September 2013 WhoSay introduced a mobile application for consumers. By October 2013, the company's website attracted 12 million monthly visitors. In July 2014 Rob Gregory left his role as president of Newsweek's The Daily Beast to become WhoSay's chief revenue officer. Among his responsibilities are developing ways to monetize WhoSay's web and mobile products, such as premium advertising strategies and brand partnerships. WhoSay does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages. According to Ellis, consumers have enough social media choices, saying, "Frankly they don't really need the services that we provide, and there are a lot of very specific features built into our service that really only benefit someone who is of a high profile." By February 2015, WhoSay had amassed 4.8 million unique users, and expanded its accounts to companies that employ celebrities for branded content. Such companies include Lexus, which partnered with the company to promote a campaign in which actress Rosario Dawson, during the lead up to the 87th Academy Awards, released five short videos on her social media accounts. The videos feature her driving through Los Angeles in preparation for the grand opening of her pop-up store, which sells Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. That April, WhoSay partnered with Chevrolet's #BestDayEver social media campaign for April Fool's Day, enlisting Olivia Wilde, Norman Reedus, Alec Baldwin, Ian Somerhalder, and Nikki Reed to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as Abraham Lincoln, surprised students in an Occidental College class on U.S. Culture and Society. Other companies that WhoSay has partnered with include KFC, JCPenney, Dunkin' Donuts and Crest. In January 2018, the website was acquired by Viacom (now Paramount Global).

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  • Social collaboration

    Social collaboration

    Social collaboration refers to processes that help multiple people or groups interact and share information to achieve common goals. Such processes find their 'natural' environment on the Internet, where collaboration and social dissemination of information are made easier by current innovations and the proliferation of the web. Sharing concepts on a digital collaboration environment often facilitates a "brainstorming" process, where new ideas may emerge due to the varied contributions of individuals. These individuals may hail from different walks of life, different cultures and different age groups, their diverse thought processes help in adding new dimensions to ideas, dimensions that previously may have been missed. A crucial concept behind social collaboration is that 'ideas are everywhere.' Individuals are able to share their ideas in an unrestricted environment as anyone can get involved and the discussion is not limited to only those who have domain knowledge. Social collaboration is also known as enterprise social networking, and the products to support it are often branded enterprise social networks (ESNs). It is important that we understand the rhythm of social collaboration. There needs to be a balance, with ease to move from focused solitary work to brainstorming for problem solving in group work. This critical balance can be achieved by creating structures or a work environment where it is not too rigid to prevent brainstorming in group work nor too loose to result in total chaos. Social collaboration should happen at the edge of chaos. Work practices should support social collaboration. The most effective environment is one that supports opportunistic planning. Opportunistic planning provides a general plan but then gives enough room for flexibility to change activities and tasks until the last moment. This way, people are able to cope up with unforeseen developments and not throwing away everything with one grand plan. == Comparison to social networking == Social collaboration is related to social networking, with the distinction that while social networking is individual-centric, social collaboration is entirely group-centric. Generally speaking, social networking means socializing for personal, professional or entertainment purposes, for example, LinkedIn and Facebook. Social collaboration, on the other hand, means working socially to achieve a common goal, for example, GitHub and Quora. Social networking services generally focus on individuals sharing messages in a more-or-less undirected way and receiving messages from many sources into a single personalized activity feed. Social collaboration services, on the other hand, focus on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone. Social collaboration may refer to time-bound collaborations with an explicit goal to be completed or perpetual collaborations in which the goal is knowledge sharing (e.g. community of practice, online community). == Comparison to crowdsourcing == Social collaboration is similar to crowdsourcing as it involves individuals working together towards a common goal. Crowdsourcing is a method for harnessing specific information from a large, diverse group of people. Unlike social collaboration, which involves much communication and cooperation among a large group of people, crowdsourcing is more like individuals working towards the common goal relatively independently. Therefore, the process of working involves less communication. Andrea Grover, curator of a crowdsourcing art show, explained that collaboration among individuals is an appealing experience, because participation is "a low investment, with the possibility of a high return." == Social collaboration software == Notable social collaboration software includes Glip messaging, Google Apps, Knowledge Plaza Electronic Document System and Social Intranet, Microsoft Lync social collaboration tool for businesses, Slack, Weekdone for managers, and Wrike. == Future == Social collaboration is going to be used as a tool in companies to enhance productivity. Social workers could be able to use social collaboration tools to manage personal tasks, professional projects and social networks with other colleagues within the same organization. Social collaboration will serve as a platform to get people involved and connected. This kind of platform provides a spiritual training practice for social workers. Social collaboration software could help enhance the communication between customers and employees and build trust in the organization. When we need real-time chat, it would be excellent to include every participant in a shared and archived forum which keeps a record of important information and logs. So collaborators need not worry about losing important records while working towards the common goal. The interactive communication and synchronous environment promote understanding among colleagues. Collaboration helps in building strong relationships between workers, which in turn leads to faster problem solving. The close connection between workers and customers creates a scalable organization which naturally increases the trust and faith that customers have in the company. Therefore, the interactive customer relationship levels up customer satisfaction in ways that traditional collaboration methods cannot. Apart from its effect on the way work will be conducted in the future, social collaboration will also affect society. In the coming years social collaboration will be the driving force in societal change as more and more people work together to get their vision across to governments and governing agencies. An example of this is Change.org, an online petition tool where users can help bring their government's attention to pressing social issues that need to be addressed.

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