Discoverability is the degree to which something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and in marketing, since products and services cannot be used if people cannot find it or do not understand what it can be used for. In human-computer interaction the term is further used to describe the discoverability of interactions, features and interactive systems overall . Metadata, or "information about information", such as a book's title, a product's description, or a website's keywords, affects how discoverable something is on a database or online. Adding metadata to a product that is available online can make it easier for end users to find the product. For example, if a song file is made available online, making the title, band name, genre, year of release, and other pertinent information available in connection with this song means the file can be retrieved more easily. The organization of information through the implementation of alphabetical structures or the integration of content into search engines exemplifies strategies employed to enhance the discoverability of information. The concept of discoverability, while related to but distinct from accessibility and usability, which are other qualities that affect the usefulness of a piece of information, is a critical aspect of information retrieval. == Etymology == The concept of "discoverability" in an information science and online context is a loose borrowing from the concept of the similar name in the legal profession. In law, "discovery" is a pre-trial procedure in a lawsuit in which each party, through the law of civil procedure, can obtain evidence from the other party or parties by means of discovery devices such as a request for answers to interrogatories, request for production of documents, request for admissions and depositions. Discovery can be obtained from non-parties using subpoenas. When a discovery request is objected to, the requesting party may seek the assistance of the court by filing a motion to compel discovery. == Purpose == The usability of any piece of information directly relates to how discoverable it is, either in a "walled garden" database or on the open Internet. The quality of information available on this database or on the Internet depends upon the quality of the meta-information about each item, product, or service. In the case of a service, because of the emphasis placed on service reusability, opportunities should exist for reuse of this service. However, reuse is only possible if information is discoverable in the first place. To make items, products, and services discoverable, the process is as follows: Document the information about the item, product or service (the metadata) in a consistent manner. Store the documented information (metadata) in a searchable repository. while technically a human-searchable repository, such as a printed paper list would qualify, "searchable repository" is usually taken to mean a computer-searchable repository, such as a database that a human user can search using some type of search engine or "find" feature. Enable search for the documented information in an efficient manner. supports number 2, because while reading through a printed paper list by hand might be feasible in a theoretical sense, it is not time and cost-efficient in comparison with computer-based searching. Apart from increasing the reuse potential of the services, discoverability is also required to avoid development of solution logic that is already contained in an existing service. To design services that are not only discoverable but also provide interpretable information about their capabilities, the service discoverability principle provides guidelines that could be applied during the service-oriented analysis phase of the service delivery process. === Specific to digital media === In relation to audiovisual content, according to the meaning given by the Canadian Radio-television and Telecommunications Commission (CRTC) for the purpose of its 2016 Discoverability Summit, discoverability can be summed up to the intrinsic ability of given content to "stand out of the lot", or to position itself so as to be easily found and discovered. A piece of audiovisual content can be a movie, a TV series, music, a book (eBook), an audio book or podcast. When audiovisual content such as a digital file for a TV show, movie, or song, is made available online, if the content is "tagged" with identifying information such as the names of the key artists (e.g., actors, directors and screenwriters for TV shows and movies; singers, musicians and record producers for songs) and the genres (for movies genres, music genres, etc.). When users interact with online content, algorithms typically determine what types of content the user is interested in, and then a computer program suggests "more like this", which is other content that the user may be interested in. Different websites and systems have different algorithms, but one approach, used by Amazon (company) for its online store, is to indicate to a user: "customers who bought x also bought y" (affinity analysis, collaborative filtering). This example is oriented around online purchasing behaviour, but an algorithm could also be programmed to provide suggestions based on other factors (e.g., searching, viewing, etc.). Discoverability is typically referred to in connection with search engines. A highly "discoverable" piece of content would appear at the top, or near the top of a user's search results. A related concept is the role of "recommendation engines", which give a user recommendations based on his/her previous online activity. Discoverability applies to computers and devices that can access the Internet, including various console video game systems and mobile devices such as tablets and smartphones. When producers make an effort to promote content (e.g., a TV show, film, song, or video game), they can use traditional marketing (billboards, TV ads, radio ads) and digital ads (pop-up ads, pre-roll ads, etc.), or a mix of traditional and digital marketing. Even before the user's intervention by searching for a certain content or type of content, discoverability is the prime factor which contributes to whether a piece of audiovisual content will be likely to be found in the various digital modes of content consumption. As of 2017, modes of searching include looking on Netflix for movies, Spotify for music, Audible for audio books, etc., although the concept can also more generally be applied to content found on Twitter, Tumblr, Instagram, and other websites. It involves more than a content's mere presence on a given platform; it can involve associating this content with "keywords" (tags), search algorithms, positioning within different categories, metadata, etc. Thus, discoverability enables as much as it promotes. For audiovisual content broadcast or streamed on digital media using the Internet, discoverability includes the underlying concepts of information science and programming architecture, which are at the very foundation of the search for a specific product, information or content. === Human-Computer Interaction === In human–computer interaction (HCI), discoverability refers to the ability of users to perceive and comprehend a system, function, or input method upon encountering it, despite a lack of prior awareness or knowledge, whether through intentional effort or serendipitously . The concept was popularised by Don Norman, who framed it around whether users can determine what actions are possible and how to perform them . Discoverability is considered a precondition for learnability, though the two concepts are frequently conflated in the literature . == Applications == === Within a webpage === Within a specific webpage or software application ("app"), the discoverability of a feature, content or link depends on a range of factors, including the size, colour, highlighting features, and position within the page. When colour is used to communicate the importance of a feature or link, designers typically use other elements as well, such as shadows or bolding, for individuals, who cannot see certain colours. Just as traditional paper printing created other physical locations that stood out, such as being "above the fold" of a newspaper versus "below the fold", a web page or app's screenview may have certain locations that give features additional visibility to users, such as being right at the bottom of the web page or screen. The positional advantages or disadvantages of various locations depend on different cultures and languages (e.g., left to right vs. right to left). Some locations have become established, such as having toolbars at the top of a screen or webpage. Some designers have argued t
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