AI Headshot Enhancer

AI Headshot Enhancer — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Spotify Live

  Spotify Live, formerly Spotify Greenroom, was a social audio app by Spotify, that allowed users to host or participate in live-audio virtual environments called "room" for conversations. Each room had a maximum capacity of 1000 people. The app was available on Android and iOS, competing with Twitter Spaces and Clubhouse in the social media segment. It was shut down on April 30, 2023. == History == In October 2020, Betty Labs released Locker Room exclusively on the iOS App Store. The app featured virtual audio chat rooms for sports enthusiasts. In late March 2021, Spotify acquired Betty Labs for $50 million and announced plans to rebrand the app with a broader focus on sports, music, and pop culture. On June 16, 2021, Spotify launched the app as Spotify Greenroom on Android (early access) and iOS, expanding its scope beyond just sports. At launch, Spotify introduced the Greenroom Creator Fund to support creators and shows, serving as a rival to Clubhouse's Creator First Accelerator Program. The fund aimed to provide a monetization path for podcasters integrating Greenroom into their verified Spotify accounts. By July 2021, the app had accumulated over 140,000 iOS installs and 100,000 Android installs. In August 2021, Spotify collaborated with the WWE to produce professional wrestling-related podcasts, many of which would be recorded by The Ringer, Spotify's in-house podcasting team, using Greenroom. In March 2022, Spotify Greenroom announced its rebranding as Spotify Live and its migration to the main Spotify app. After a year, Spotify announced it would shut down the Spotify Live app at the end of April 2023. == Features == Greenroom allowed users to create or join a room, which, in the context of the application, was a virtual space for real-time voice chats. Users could only create a room within a pre-defined group, representing either a brand or a generic category. If a user chose to create a room, they became the host, with the ability to invite people, control who could talk, and enable features like recording and the Discussions tab during room creation. Enabling recording displayed a disclaimer informing users that the conversation was being recorded, and the audio, recorded in mp4 format, would be sent to the host via email after the room concluded. If the Discussions tab was enabled, users could send text messages in the public chat section. The host also had the authority to ban users if necessary. When joining a room, a user could opt to be a listener or request to become a speaker. Users had the freedom to follow or block others and join groups at their discretion. Notifications about new rooms in joined groups would be sent to users. Additionally, users could discover new individuals and groups using the search tab. == Partnered creators == By October 2021, Spotify had a variety of partnered creators aimed at boosting traffic and validating its vertically integrated podcast model. These creators primarily focused on Generation Z. In-house Spotify talent, such as The Ringer, produced sports-related content. Simultaneously, the company recruited creators from various social channels to grow Greenroom's audience while also promoting its integration with Spotify and Anchor. Each verified Spotify partner had their Greenroom shows featured in both the Greenroom app and their profiles on the Spotify app. This was part of the company's strategy leading into the 2022 ramp-up to compete with Clubhouse. == Platforms == The app was accessible on both Android and iOS platforms, and users could download the app from their respective app stores. Android users needed Android 8 or above to launch the app, while iOS consumers required iOS 13 or later to run it.

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  Frame (networking)

  A frame is a digital data transmission unit in computer networking and telecommunications. In packet switched systems, a frame is a simple container for a single network packet. In other telecommunications systems, a frame is a repeating structure supporting time-division multiplexing. A frame typically includes frame synchronization features consisting of a sequence of bits or symbols that indicate to the receiver the beginning and end of the payload data within the stream of symbols or bits it receives. If a receiver is connected to the system during frame transmission, it ignores the data until it detects a new frame synchronization sequence. == Packet switching == In the OSI model of computer networking, a frame is the protocol data unit at the data link layer. Frames are the result of the final layer of encapsulation before the data is transmitted over the physical layer. A frame is "the unit of transmission in a link layer protocol, and consists of a link layer header followed by a packet." Each frame is separated from the next by an interframe gap. A frame is a series of bits generally composed of frame synchronization bits, the packet payload, and a frame check sequence. Examples are Ethernet frames, Wi-Fi frames, 4G frames, Point-to-Point Protocol (PPP) frames, Fibre Channel frames, and V.42 modem frames. Often, frames of several different sizes are nested inside each other. For example, when using Point-to-Point Protocol (PPP) over asynchronous serial communication, the eight bits of each individual byte are framed by start and stop bits, the payload data bytes in a network packet are framed by the header and footer, and several packets can be framed with frame boundary octets. == Time-division multiplex == In telecommunications, specifically in time-division multiplex (TDM) and time-division multiple access (TDMA) variants, a frame is a cyclically repeated data block that consists of a fixed number of time slots, one for each logical TDM channel or TDMA transmitter. In this context, a frame is typically an entity at the physical layer. TDM application examples are SONET/SDH and the ISDN circuit-switched B-channel, while TDMA examples are Circuit Switched Data used in early cellular voice services. The frame is also an entity for time-division duplex, where the mobile terminal may transmit during some time slots and receive during others.

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  Intranet

  An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in contrast to public networks, such as the Internet, but uses the same technology based on the Internet protocol suite. An organization-wide intranet can constitute a focal point of internal communication and collaboration, and provide a single starting point to access internal and external resources. In its simplest form, an intranet is established with the technologies for local area networks (LANs) and wide area networks (WANs). Many modern intranets have search engines, user profiles, blogs, mobile apps with notifications, and events planning within their infrastructure. An intranet is sometimes contrasted to an extranet. While an intranet is generally restricted to employees of the organization, extranets may also be accessed by customers, suppliers, or other approved parties. Extranets extend a private network onto the Internet with special provisions for authentication, authorization and accounting (AAA protocol). == Uses == Intranets are increasingly being used to deliver tools, such as for collaboration (to facilitate working in groups and teleconferencing) or corporate directories, sales and customer relationship management, or project management. Intranets are also used as corporate culture-change platforms. For example, a large number of employees using an intranet forum application to host a discussion about key issues could come up with new ideas related to management, productivity, quality, and other corporate issues. In large intranets, website traffic is often similar to public website traffic and can be better understood by using web metrics software to track overall activity. User surveys also improve intranet website effectiveness. Larger businesses allow users within their intranet to access public internet through firewall servers. They have the ability to screen incoming and outgoing messages, keeping security intact. When part of an intranet is made accessible to customers and others outside the business, it becomes part of an extranet. Businesses can send private messages through the public network using special encryption/decryption and other security safeguards to connect one part of their intranet to another. Intranet user-experience, editorial, and technology teams work together to produce in-house sites. Most commonly, intranets are managed by the communications, HR or CIO departments of large organizations, or some combination of these. Because of the scope and variety of content and the number of system interfaces, the intranets of many organizations are much more complex than their respective public websites. Intranets and the use of intranets are growing rapidly. According to the Intranet Design Annual 2007 from Nielsen Norman Group, the number of pages on participants' intranets averaged 200,000 over the years 2001 to 2003 and has grown to an average of 6 million pages over 2005–2007. == Benefits == Intranets can help users locate and view information faster and use applications relevant to their roles and responsibilities. With a web browser interface, users can access data held in any database the organization wants to make available at any time and — subject to security provisions — from anywhere within company workstations, increasing employees' ability to perform their jobs faster, more accurately, and with confidence that they have the right information. It also helps improve services provided to users. Using hypermedia and Web technology, Web publishing allows for the maintenance of and easy access to cumbersome corporate knowledge, such as employee manuals, benefits documents, company policies, business standards, news feeds, and even training, all of which can be accessed throughout a company using common Internet standards (Acrobat files, Flash files, CGI applications). Because each business unit can update the online copy of a document, the most recent version is usually available to employees using the intranet. Intranets are also used as a platform for developing and deploying applications to support business operations and decisions across the internetworked enterprise. Information is easily accessible to all authorised users, enabling collaboration. Being able to communicate in real-time through integrated third-party tools, such as an instant messenger, promotes the sharing of ideas and removes blockages to communication to help boost a business's productivity. Intranets can serve as powerful tools for communicating (such as through chat, email and/or blogs) within a given organization about vertically strategic initiatives that have a global reach throughout said organization. The type of information that can easily be conveyed is the purpose of the initiative and what it is aiming to achieve, who is driving it, results achieved to date, and whom to speak to for more information. By providing this information on the intranet, staff can keep up-to-date with the strategic focus of their organization. For example, when Nestlé had a number of food processing plants in Scandinavia, their central support system had to deal with a number of queries every day. When Nestlé decided to invest in an intranet, they quickly realized the savings. Gerry McGovern says that the savings from the reduction in query calls was substantially greater than the investment in the intranet. Users can view information and data via a web browser rather than maintaining physical documents such as procedure manuals, internal phone list and requisition forms. This can potentially save the business money on printing, duplicating documents, and the environment, as well as document maintenance overhead. For example, the HRM company PeopleSoft "derived significant cost savings by shifting HR processes to the intranet". McGovern goes on to say the manual cost of enrolling in benefits was found to be US$109.48 per enrollment. "Shifting this process to the intranet reduced the cost per enrollment to $21.79; a saving of 80 percent". Another company that saved money on expense reports was Cisco. "In 1996, Cisco processed 54,000 reports and the amount of dollars processed was USD19 million". Many companies dictate computer specifications which, in turn, may allow Intranet developers to write applications that only have to work on one browser such that there are no cross-browser compatibility issues. Being able to specifically address one's "viewer" is a great advantage. Since intranets are user-specific (requiring database/network authentication prior to access), users know exactly who they are interfacing with and can personalize their intranet based on role (job title, department) or individual ("Congratulations Jane, on your 3rd year with our company!"). Since "involvement in decision making" is one of the main drivers of employee engagement, offering tools (like forums or surveys) that foster peer-to-peer collaboration and employee participation can make employees feel more valued and involved. == Planning and creation == Most organizations devote considerable resources into the planning and implementation of their intranet as it is of strategic importance to the organization's success. Some of the planning would include topics such as determining the purpose and goals of the intranet, identifying persons or departments responsible for implementation and management and devising functional plans, page layouts and designs. The appropriate staff would also ensure that implementation schedules and phase-out of existing systems were organized, while defining and implementing security of the intranet and ensuring it lies within legal boundaries and other constraints. In order to produce a high-value end product, systems planners should determine the level of interactivity (e.g. wikis, on-line forms) desired. Planners may also consider whether the input of new data and updating of existing data is to be centrally controlled or devolve. These decisions sit alongside to the hardware and software considerations (like content management systems), participation issues (like good taste, harassment, confidentiality), and features to be supported. Intranets are often static sites; they are a shared drive, serving up centrally stored documents alongside internal articles or communications (often one-way communication). By leveraging firms which specialise in 'social' intranets, organisations are beginning to think of how their intranets can become a 'communication hub' for their entire team. The actual implementation would include steps such as securing senior management support and funding, conducting a business requirement analysis and identifying users' information needs. From the technical perspective, there would need to be a coordinated installation of the web server and user access netw

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  Initialization vector

  In cryptography, an initialization vector (IV) or starting variable is an input to a cryptographic primitive being used to provide the initial state. The IV is typically required to be random or pseudorandom, but sometimes an IV only needs to be unpredictable or unique. Randomization is crucial for some encryption schemes to achieve semantic security, a property whereby repeated usage of the scheme under the same key does not allow an attacker to infer relationships between (potentially similar) segments of the encrypted message. For block ciphers, the use of an IV is described by the modes of operation. Some cryptographic primitives require the IV only to be non-repeating, and the required randomness is derived internally. In this case, the IV is commonly called a nonce (a number used only once), and the primitives (e.g. CBC) are considered stateful rather than randomized. This is because an IV need not be explicitly forwarded to a recipient but may be derived from a common state updated at both sender and receiver side. (In practice, a short nonce is still transmitted along with the message to consider message loss.) An example of stateful encryption schemes is the counter mode of operation, which has a sequence number for a nonce. The IV size depends on the cryptographic primitive used; for block ciphers it is generally the cipher's block-size. In encryption schemes, the unpredictable part of the IV has at best the same size as the key to compensate for time/memory/data tradeoff attacks. When the IV is chosen at random, the probability of collisions due to the birthday problem must be taken into account. Traditional stream ciphers such as RC4 do not support an explicit IV as input, and a custom solution for incorporating an IV into the cipher's key or internal state is needed. Some designs realized in practice are known to be insecure; the WEP protocol is a notable example, and is prone to related-IV attacks. == Motivation == A block cipher is one of the most basic primitives in cryptography, and frequently used for data encryption. However, by itself, it can only be used to encode a data block of a predefined size, called the block size. For example, a single invocation of the AES algorithm transforms a 128-bit plaintext block into a ciphertext block of 128 bits in size. The key, which is given as one input to the cipher, defines the mapping between plaintext and ciphertext. If data of arbitrary length is to be encrypted, a simple strategy is to split the data into blocks each matching the cipher's block size, and encrypt each block separately using the same key. This method is not secure as equal plaintext blocks get transformed into equal ciphertexts, and a third party observing the encrypted data may easily determine its content even when not knowing the encryption key. To hide patterns in encrypted data while avoiding the re-issuing of a new key after each block cipher invocation, a method is needed to randomize the input data. In 1980, the NIST published a national standard document designated Federal Information Processing Standard (FIPS) PUB 81, which specified four so-called block cipher modes of operation, each describing a different solution for encrypting a set of input blocks. The first mode implements the simple strategy described above, and was specified as the electronic codebook (ECB) mode. In contrast, each of the other modes describe a process where ciphertext from one block encryption step gets intermixed with the data from the next encryption step. To initiate this process, an additional input value is required to be mixed with the first block, and which is referred to as an initialization vector. For example, the cipher-block chaining (CBC) mode requires an unpredictable value, of size equal to the cipher's block size, as additional input. This unpredictable value is added to the first plaintext block before subsequent encryption. In turn, the ciphertext produced in the first encryption step is added to the second plaintext block, and so on. The ultimate goal for encryption schemes is to provide semantic security: by this property, it is practically impossible for an attacker to draw any knowledge from observed ciphertext. It can be shown that each of the three additional modes specified by the NIST are semantically secure under so-called chosen-plaintext attacks. == Properties == Properties of an IV depend on the cryptographic scheme used. A basic requirement is uniqueness, which means that no IV may be reused under the same key. For block ciphers, repeated IV values devolve the encryption scheme into electronic codebook mode: equal IV and equal plaintext result in equal ciphertext. In stream cipher encryption uniqueness is crucially important as plaintext may be trivially recovered otherwise. Example: Stream ciphers encrypt plaintext P to ciphertext C by deriving a key stream K from a given key and IV and computing C as C = P xor K. Assume that an attacker has observed two messages C1 and C2 both encrypted with the same key and IV. Then knowledge of either P1 or P2 reveals the other plaintext since C1 xor C2 = (P1 xor K) xor (P2 xor K) = P1 xor P2. Many schemes require the IV to be unpredictable by an adversary. This is effected by selecting the IV at random or pseudo-randomly. In such schemes, the chance of a duplicate IV is negligible, but the effect of the birthday problem must be considered. As for the uniqueness requirement, a predictable IV may allow recovery of (partial) plaintext. Example: Consider a scenario where a legitimate party called Alice encrypts messages using the cipher-block chaining mode. Consider further that there is an adversary called Eve that can observe these encryptions and is able to forward plaintext messages to Alice for encryption (in other words, Eve is capable of a chosen-plaintext attack). Now assume that Alice has sent a message consisting of an initialization vector IV1 and starting with a ciphertext block CAlice. Let further PAlice denote the first plaintext block of Alice's message, let E denote encryption, and let PEve be Eve's guess for the first plaintext block. Now, if Eve can determine the initialization vector IV2 of the next message she will be able to test her guess by forwarding a plaintext message to Alice starting with (IV2 xor IV1 xor PEve); if her guess was correct this plaintext block will get encrypted to CAlice by Alice. This is because of the following simple observation: CAlice = E(IV1 xor PAlice) = E(IV2 xor (IV2 xor IV1 xor PAlice)). Depending on whether the IV for a cryptographic scheme must be random or only unique the scheme is either called randomized or stateful. While randomized schemes always require the IV chosen by a sender to be forwarded to receivers, stateful schemes allow sender and receiver to share a common IV state, which is updated in a predefined way at both sides. == Block ciphers == Block cipher processing of data is usually described as a mode of operation. Modes are primarily defined for encryption as well as authentication, though newer designs exist that combine both security solutions in so-called authenticated encryption modes. While encryption and authenticated encryption modes usually take an IV matching the cipher's block size, authentication modes are commonly realized as deterministic algorithms, and the IV is set to zero or some other fixed value. == Stream ciphers == In stream ciphers, IVs are loaded into the keyed internal secret state of the cipher, after which a number of cipher rounds are executed prior to releasing the first bit of output. For performance reasons, designers of stream ciphers try to keep that number of rounds as small as possible, but because determining the minimal secure number of rounds for stream ciphers is not a trivial task, and considering other issues such as entropy loss, unique to each cipher construction, related-IVs and other IV-related attacks are a known security issue for stream ciphers, which makes IV loading in stream ciphers a serious concern and a subject of ongoing research. == WEP IV == The 802.11 encryption algorithm called WEP (short for Wired Equivalent Privacy) used a short, 24-bit IV, leading to reused IVs with the same key, which led to it being easily cracked. Packet injection allowed for WEP to be cracked in times as short as several seconds. This ultimately led to the deprecation of WEP. == SSL 2.0 IV == In cipher-block chaining mode (CBC mode), the IV need not be secret, but must be unpredictable (In particular, for any given plaintext, it must not be possible to predict the IV that will be associated to the plaintext in advance of the generation of the IV.) at encryption time. Additionally for the output feedback mode (OFB mode), the IV must be unique. In particular, the (previously) common practice of re-using the last ciphertext block of a message as the IV for the next message is insecure (for example, this method was used by SSL 2.0). If an attacker knows

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  Gödel machine

  A Gödel machine is a hypothetical self-improving computer program that solves problems in an optimal way. It uses a recursive self-improvement protocol in which it rewrites its own code when it can prove the new code provides a better strategy. The machine was invented by Jürgen Schmidhuber (first proposed in 2003), but is named after Kurt Gödel who inspired the mathematical theories. The Gödel machine is often discussed when dealing with issues of meta-learning, also known as "learning to learn." Applications include automating human design decisions and transfer of knowledge between multiple related tasks, and may lead to design of more robust and general learning architectures. Though theoretically possible, no full implementation has been created. The Gödel machine is often compared with Marcus Hutter's AIXI, another formal specification for an artificial general intelligence. Schmidhuber points out that the Gödel machine could start out by implementing AIXItl as its initial sub-program, and self-modify after it finds proof that another algorithm for its search code will be better. == Limitations == Traditional problems solved by a computer only require one input and provide some output. Computers of this sort had their initial algorithm hardwired. This does not take into account the dynamic natural environment, and thus was a goal for the Gödel machine to overcome. The Gödel machine has limitations of its own, however. According to Gödel's First Incompleteness Theorem, any formal system that encompasses arithmetic is either flawed or allows for statements that cannot be proved in the system. Hence even a Gödel machine with unlimited computational resources must ignore those self-improvements whose effectiveness it cannot prove. == Variables of interest == There are three variables that are particularly useful in the run time of the Gödel machine. At some time t {\displaystyle t} , the variable time {\displaystyle {\text{time}}} will have the binary equivalent of t {\displaystyle t} . This is incremented steadily throughout the run time of the machine. Any input meant for the Gödel machine from the natural environment is stored in variable x {\displaystyle x} . It is likely the case that x {\displaystyle x} will hold different values for different values of variable time {\displaystyle {\text{time}}} . The outputs of the Gödel machine are stored in variable y {\displaystyle y} , where y ( t ) {\displaystyle y(t)} would be the output bit-string at some time t {\displaystyle t} . At any given time t {\displaystyle t} , where ( 1 ≤ t ≤ T ) {\displaystyle (1\leq t\leq T)} , the goal is to maximize future success or utility. A typical utility function follows the pattern u ( s , E n v ) : S × E → R {\displaystyle u(s,\mathrm {Env} ):S\times E\rightarrow \mathbb {R} } : u ( s , E n v ) = E μ [ ∑ τ = time T r ( τ ) ∣ s , E n v ] {\displaystyle u(s,\mathrm {Env} )=E_{\mu }{\Bigg [}\sum _{\tau ={\text{time}}}^{T}r(\tau )\mid s,\mathrm {Env} {\Bigg ]}} where r ( t ) {\displaystyle r(t)} is a real-valued reward input (encoded within s ( t ) {\displaystyle s(t)} ) at time t {\displaystyle t} , E μ [ ⋅ ∣ ⋅ ] {\displaystyle E_{\mu }[\cdot \mid \cdot ]} denotes the conditional expectation operator with respect to some possibly unknown distribution μ {\displaystyle \mu } from a set M {\displaystyle M} of possible distributions ( M {\displaystyle M} reflects whatever is known about the possibly probabilistic reactions of the environment), and the above-mentioned time = time ⁡ ( s ) {\displaystyle {\text{time}}=\operatorname {time} (s)} is a function of state s {\displaystyle s} which uniquely identifies the current cycle. Note that we take into account the possibility of extending the expected lifespan through appropriate actions. == Instructions used by proof techniques == The nature of the six proof-modifying instructions below makes it impossible to insert an incorrect theorem into proof, thus trivializing proof verification. === get-axiom(n) === Appends the n-th axiom as a theorem to the current theorem sequence. Below is the initial axiom scheme: Hardware Axioms formally specify how components of the machine could change from one cycle to the next. Reward Axioms define the computational cost of hardware instruction and the physical cost of output actions. Related Axioms also define the lifetime of the Gödel machine as scalar quantities representing all rewards/costs. Environment Axioms restrict the way new inputs x are produced from the environment, based on previous sequences of inputs y. Uncertainty Axioms/String Manipulation Axioms are standard axioms for arithmetic, calculus, probability theory, and string manipulation that allow for the construction of proofs related to future variable values within the Gödel machine. Initial State Axioms contain information about how to reconstruct parts or all of the initial state. Utility Axioms describe the overall goal in the form of utility function u. === apply-rule(k, m, n) === Takes in the index k of an inference rule (such as Modus tollens, Modus ponens), and attempts to apply it to the two previously proved theorems m and n. The resulting theorem is then added to the proof. === delete-theorem(m) === Deletes the theorem stored at index m in the current proof. This helps to mitigate storage constraints caused by redundant and unnecessary theorems. Deleted theorems can no longer be referenced by the above apply-rule function. === set-switchprog(m, n) === Replaces switchprog S pm:n, provided it is a non-empty substring of S p. === check() === Verifies whether the goal of the proof search has been reached. A target theorem states that given the current axiomatized utility function u (Item 1f), the utility of a switch from p to the current switchprog would be higher than the utility of continuing the execution of p (which would keep searching for alternative switchprogs). === state2theorem(m, n) === Takes in two arguments, m and n, and attempts to convert the contents of Sm:n into a theorem. == Example applications == === Time-limited NP-hard optimization === The initial input to the Gödel machine is the representation of a connected graph with a large number of nodes linked by edges of various lengths. Within given time T it should find a cyclic path connecting all nodes. The only real-valued reward will occur at time T. It equals 1 divided by the length of the best path found so far (0 if none was found). There are no other inputs. The by-product of maximizing expected reward is to find the shortest path findable within the limited time, given the initial bias. === Fast theorem proving === Prove or disprove as quickly as possible that all even integers > 2 are the sum of two primes (Goldbach’s conjecture). The reward is 1/t, where t is the time required to produce and verify the first such proof. === Maximizing expected reward with bounded resources === A cognitive robot that needs at least 1 liter of gasoline per hour interacts with a partially unknown environment, trying to find hidden, limited gasoline depots to occasionally refuel its tank. It is rewarded in proportion to its lifetime, and dies after at most 100 years or as soon as its tank is empty or it falls off a cliff, and so on. The probabilistic environmental reactions are initially unknown but assumed to be sampled from the axiomatized Speed Prior, according to which hard-to-compute environmental reactions are unlikely. This permits a computable strategy for making near-optimal predictions. One by-product of maximizing expected reward is to maximize expected lifetime.

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  Media engagement framework

  The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing-based audiences. The construct was introduced in the book, ROI of Social Media. Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media in business led to a collaboration. Dimos joined as a brand strategist for Litmus Group, a global management consulting firm. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas. It is referenced at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI. The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved. == Application == The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand the type of engagement metrics to apply. Each persona makes decisions differently about how he/she acts in the social media universe. A framework metric can be applied for each of these personas: Endorsement funnel for influencers Community engagement funnel for individuals Purchase funnel for consumers Individuals, influencers and consumers make decisions based on alternatives available to them and constraints put on them. To engage with an individual brands must realize they are competing against the time an individual spends on line. If they find something else more engaging, they will engage with that activity. Brands compete against other brands for the purchases of consumers acting in the category. Lastly, influencers have only so many endorsements they can make and therefore brands compete with other endorsers for the endorsement of an influencer. Creating engaging content by keeping target audience in mind like create content that audience find it funny, interesting, and relatable will encourage audience to share it on social networks. Which will be beneficial for you brand, getting more people to know about your business and brand. Contact Digilord to create engaging content for your brand. Use of listening tools (Google Alerts, Twitter Search, SocialMention.com, Veooz.com, Alterian SM2, Radian6, Sysomos, Buzzient etc.) can be employed within the model to help identify the members of the audience segment and to support the formation of other social engagement planning and management tools.

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  Social Media Working Group Act of 2014

  The Social Media Working Group Act of 2014 (H.R. 4263) is a bill that would direct the United States Secretary of Homeland Security to establish within the United States Department of Homeland Security (DHS) a social media working group (the Group) to provide guidance and best practices to the emergency preparedness and response community on the use of social media technologies before, during, and after a terrorist attack. The bill was introduced into the United States House of Representatives during the 113th United States Congress. == Background == === Social media === Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. === Virtual Social Media Working Group === First responders have increasingly used social media in emergency response and recovery operations. Social media tools are used to connect with citizens after a disaster and share information. The Virtual Social Media Working group (VSMWG) is an online platform that gives advice to first responders on how to safely and effectively use social media in emergency response operations. The working group is made up of subject matter experts from across the U.S. It was created by DHS in December 2010 and gives first responders guidance and best practices regarding the use of social media during emergencies. The DHS S&T and the VSMWG work with local and state governments, academics and nonprofits. Meetings of the VSMWG are chaired by the Under Secretary of Homeland Security for Science and Technology. == Provisions of the bill == This summary is based largely on the summary provided by the Congressional Research Service, a public domain source. The Social Media Working Group Act of 2014 would amend the Homeland Security Act of 2002 to direct the United States Secretary of Homeland Security to establish within the United States Department of Homeland Security (DHS) a social media working group (the Group) to provide guidance and best practices to the emergency preparedness and response community on the use of social media technologies before, during, and after a terrorist attack. The bill would require the Group to submit an annual report that includes: (1) a review of current and emerging social media technologies being used to support preparedness and response activities related to terrorist attacks, of best practices and lessons learned on the use of social media during the response to terrorist attacks that occurred during the period covered by the report, and of available training for government officials on the use of social media in response to a terrorist attack; (2) recommendations to improve DHS's use of social media and to improve information sharing among DHS and its components and among state and local governments; and (3) a summary of coordination efforts with the private sector to discuss and resolve legal, operational, technical, privacy, and security concerns. == Congressional Budget Office report == This summary is based largely on the summary provided by the Congressional Budget Office, as ordered reported by the House Committee on Homeland Security on June 11, 2014. This is a public domain source. H.R. 4263 would direct the Department of Homeland Security (DHS) to establish a working group to provide guidance and best practices on the use of social media technologies, specifically during a terrorist attack or other emergency. The group would prepare guidance for the emergency preparedness and response community. The bill would define the membership of the working group, which would include more than 20 experts from federal, state, local, and tribal governments along with nongovernmental organizations. The working group would be exempt from the Federal Advisory Committee Act and would be authorized to hold virtual meetings to fulfill the requirement to meet twice a year. The working group would be required to submit an annual report on emerging trends and best practices for emergency response through social media. Based on the cost of similar activities carried out under the DHS Acquisition and Accountability Efficiency Act and the Critical Infrastructure Research and Development Advancement Act of 2013, the Congressional Budget Office (CBO) estimates that the new DHS responsibilities and the annual report required by H.R. 4263 would cost a total of less than $500,000 annually, assuming the availability of appropriated funds. Enacting the legislation would not affect direct spending or revenues; therefore, pay-as-you-go procedures do not apply. H.R. 4263 contains no intergovernmental or private-sector mandates as defined in the Unfunded Mandates Reform Act and would impose no costs on state, local, or tribal governments. == Procedural history == The Social Media Working Group Act of 2014 was introduced into the United States House of Representatives on March 14, 2014, by Rep. Susan W. Brooks (R, IN-5). It was referred to the United States House Committee on Homeland Security and the United States House Homeland Security Subcommittee on Emergency Preparedness, Response, and Communications. On June 19, 2014, it was reported (amended) alongside House Report 113-480. On July 8, 2014, the House voted in Roll Call Vote 369 to pass the bill 375–19. == Debate and discussion == Nate Elliott, a social media expert at Forrester Research, explains that "the hope is when government or another authority tweets something, people will share it for them," but that this often doesn't happen. This problem, that "messages wash away very quickly," is the reason that the federal government is trying to formulate a better social media strategy. Rep. Steven Palazzo (R-MS), who co-sponsored the bill, stated that "social media has played a crucial role in emergency preparedness and response in Mississippi, including during disasters like Hurricane Isaac and the tornadoes that hit the Hattiesburg area a little over a year ago." He said that their goal with the bill was to "build upon existing public-private partnerships and use social media in a more strategic way in order to help save lives and property."

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  Radical trust

  Radical trust is the confidence that any structured organization, such as a government, library, business, religion, or museum, has in collaboration and empowerment within online communities. Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management. One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0 in Tim O'Reilly's weblog post "What is Web 2.0". Radical Trust is listed as the guiding example of trusting the validity of consumer generated media. This concept is considered to be an underlying assumption of Library 2.0. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management dramatically distinct from data-based or evidence based management. In marketing, Collin Douma further describes the notion of radical trust as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions, but Douma argued that in the social media space, brands would need to cede that control in order to build brand loyalty.

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  Knowledge graph embedding

  In representation learning, knowledge graph embedding (KGE), also called knowledge representation learning (KRL), or multi-relation learning, is a machine learning task of learning a low-dimensional representation of a knowledge graph's entities and relations while preserving their semantic meaning. Leveraging their embedded representation, knowledge graphs can be used for various applications such as link prediction, triple classification, entity recognition, clustering, and relation extraction. == Definition == A knowledge graph G = { E , R , F } {\displaystyle {\mathcal {G}}=\{E,R,F\}} is a collection of entities E {\displaystyle E} , relations R {\displaystyle R} , and facts F {\displaystyle F} . A fact is a triple ( h , r , t ) ∈ F {\displaystyle (h,r,t)\in F} that denotes a link r ∈ R {\displaystyle r\in R} between the head h ∈ E {\displaystyle h\in E} and the tail t ∈ E {\displaystyle t\in E} of the triple. Another notation that is often used in the literature to represent a triple (or fact) is ⟨ head , relation , tail ⟩ {\displaystyle \langle {\text{head}},{\text{relation}},{\text{tail}}\rangle } . This notation is called the Resource Description Framework (RDF). A knowledge graph represents the knowledge related to a specific domain; leveraging this structured representation, it is possible to infer a piece of new knowledge from it after some refinement steps. However, nowadays, people have to deal with the sparsity of data and the computational inefficiency to use them in a real-world application. The embedding of a knowledge graph is a function that translates each entity and each relation into a vector of a given dimension d {\displaystyle d} , called embedding dimension. It is even possible to embed the entities and relations with different dimensions. The embedding vectors can then be used for other tasks. A knowledge graph embedding is characterized by four aspects: Representation space: The low-dimensional space in which the entities and relations are represented. Scoring function: A measure of the goodness of a triple-embedded representation. Encoding models: The modality in which the embedded representation of the entities and relations interact with each other. Additional information: Any additional information coming from the knowledge graph that can enrich the embedded representation. Usually, an ad hoc scoring function is integrated into the general scoring function for each additional piece of information. == Embedding procedure == All algorithms for creating a knowledge graph embedding follow the same approach. First, the embedding vectors are initialized to random values. Then, they are iteratively optimized using a training set of triples. In each iteration, a batch of size b {\displaystyle b} triples is sampled from the training set, and a triple from it is sampled and corrupted—i.e., a triple that does not represent a true fact in the knowledge graph. The corruption of a triple involves substituting the head or the tail (or both) of the triple with another entity that makes the fact false. The original triple and the corrupted triple are added in the training batch, and then the embeddings are updated, optimizing a scoring function. Iteration stops when a stop condition is reached. Usually, the stop condition depends on the overfitting of the training set. At the end, the learned embeddings should have extracted semantic meaning from the training triples and should correctly predict unseen true facts in the knowledge graph. === Pseudocode === The following is the pseudocode for the general embedding procedure. algorithm Compute entity and relation embeddings input: The training set S = { ( h , r , t ) } {\displaystyle S=\{(h,r,t)\}} , entity set E {\displaystyle E} , relation set R {\displaystyle R} , embedding dimension k {\displaystyle k} output: Entity and relation embeddings initialization: the entities e {\displaystyle e} and relations r {\displaystyle r} embeddings (vectors) are randomly initialized while stop condition do S b a t c h ← s a m p l e ( S , b ) {\displaystyle S_{batch}\leftarrow sample(S,b)} // Sample a batch from the training set for each ( h , r , t ) {\displaystyle (h,r,t)} in S b a t c h {\displaystyle S_{batch}} do ( h ′ , r , t ′ ) ← s a m p l e ( S ′ ) {\displaystyle (h',r,t')\leftarrow sample(S')} // Sample a corrupted fact T b a t c h ← T b a t c h ∪ { ( ( h , r , t ) , ( h ′ , r , t ′ ) ) } {\displaystyle T_{batch}\leftarrow T_{batch}\cup \{((h,r,t),(h',r,t'))\}} end for Update embeddings by minimizing the loss function end while == Performance indicators == These indexes are often used to measure the embedding quality of a model. The simplicity of the indexes makes them very suitable for evaluating the performance of an embedding algorithm even on a large scale. Given Q {\displaystyle {\ce {Q}}} as the set of all ranked predictions of a model, it is possible to define three different performance indexes: Hits@K, MR, and MRR. === Hits@K === Hits@K or in short, H@K, is a performance index that measures the probability to find the correct prediction in the first top K model predictions. Usually, it is used k = 10 {\displaystyle k=10} . Hits@K reflects the accuracy of an embedding model to predict the relation between two given triples correctly. Hits@K = | { q ∈ Q : q < k } | | Q | ∈ [ 0 , 1 ] {\displaystyle ={\frac {|\{q\in Q:q Read more →

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  IBM 37xx

  IBM 37xx (or 37x5) is a family of IBM Systems Network Architecture (SNA) programmable front-end processors used mainly in mainframe environments. All members of the family ran one of three IBM-supplied programs. Emulation Program (EP) mimicked the operation of the older IBM 270x non-programmable controllers. Network Control Program (NCP) supported Systems Network Architecture devices. Partitioned Emulation Program (PEP) combined the functions of the two. == Models == === 370x series === 3705 — the oldest of the family, introduced in 1972 to replace the non-programmable IBM 270x family. The 3705 could control up to 352 communications lines. 3704 was a smaller version, introduced in 1973. It supported up to 32 lines. === 371x === The 3710 communications controller was introduced in 1984. === 372x series === The 3725 and the 3720 systems were announced in 1983. The 3725 replaced the hardware line scanners used on previous 370x machines with multiple microcoded processors. The 3725 was a large-scale node and front end processor. The 3720 was a smaller version of the 3725, which was sometimes used as a remote concentrator. The 3726 was an expansion unit for the 3725. With the expansion unit, the 3725 could support up to 256 lines at data rates up to 256 kbit/s, and connect to up to eight mainframe channels. Marketing of the 372x machines was discontinued in 1989. IBM discontinued support for the 3705, 3720, 3725 in 1999. === 374x series === The 3745, announced in 1988, provides up to eight T1 circuits. At the time of the announcement, IBM was estimated to have nearly 85% of the over US$825 million market for communications controllers over rivals such as NCR Comten and Amdahl Corporation. The 3745 is no longer marketed, but still supported and used. The 3746 "Nways Controller" model 900, unveiled in 1992, was an expansion unit for the 3745 supporting additional Token Ring and ESCON connections. A stand-alone model 950 appeared in 1995. == Successors == IBM no longer manufactures 37xx processors. The last models, the 3745/46, were withdrawn from marketing in 2002. Replacement software products are Communications Controller for Linux on System z and Enterprise Extender. == Clones == Several companies produced clones of 37xx controllers, including NCR COMTEN and Amdahl Corporation.

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  G.9970

  G.9970 (also known as G.hnta) is a Recommendation developed by ITU-T that describes the generic transport architecture for home networks and their interfaces to a provider's access network. G.9970 was developed by Study Group 15, Question 1. G.9970 received Consent on December 12, 2008 and was Approved on January 13, 2009. == Relationship with G.hn == G.9970 (G.hnta) and G.9960 (G.hn) are two ITU-T Recommendations that address home networking in a complementary manner. While G.9970 addresses layer 3 (network layer) of the home network architecture, G.9960 addresses layers 1 (physical layer) and 2 (data link layer).

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  Torus interconnect

  A torus interconnect is a switch-less network topology for connecting processing nodes in a parallel computer system. == Introduction == In geometry, a torus is created by revolving a circle about an axis coplanar to the circle. While this is a general definition in geometry, the topological properties of this type of shape describes the network topology in its essence. === Geometry illustration === In the representations below, the first is a one dimension torus, a simple circle. The second is a two dimension torus, in the shape of a 'doughnut'. The animation illustrates how a two dimension torus is generated from a rectangle by connecting its two pairs of opposite edges. At one dimension, a torus topology is equivalent to a ring interconnect network, in the shape of a circle. At two dimensions, it becomes equivalent to a two dimension mesh, but with extra connection at the edge nodes. === Torus network topology === A torus interconnect is a switch-less topology that can be seen as a mesh interconnect with nodes arranged in a rectilinear array of N = 2, 3, or more dimensions, with processors connected to their nearest neighbors, and corresponding processors on opposite edges of the array connected.[1] In this lattice, each node has 2N connections. This topology is named for the lattice formed in this way, which is topologically homogeneous to an N-dimensional torus. == Visualization == The first 3 dimensions of torus network topology are easier to visualize and are described below: 1D Torus: one dimension, n nodes are connected in closed loop with each node connected to its two nearest neighbors. Communication can take place in two directions, +x and −x. A 1D Torus is the same as ring interconnection. 2D Torus: two dimensions with degree of four, the nodes are imagined laid out in a two-dimensional rectangular lattice of n rows and n columns, with each node connected to its four nearest neighbors, and corresponding nodes on opposite edges connected. Communication can take place in four directions, +x, −x, +y, and −y. The total nodes of a 2D Torus is n2. 3D Torus: three dimensions, the nodes are imagined in a three-dimensional lattice in the shape of a rectangular prism, with each node connected with its six neighbors, with corresponding nodes on opposing faces of the array connected. Each edge consists of n nodes. communication can take place in six directions, +x, −x, +y, −y, +z, −z. Each edge of a 3D Torus consist of n nodes. The total nodes of 3D Torus is n3. ND Torus: N dimensions, each node of an N dimension torus has 2N neighbors, Communication can take place in 2N directions. Each edge consists of n nodes. Total nodes of this torus is nN. The main motivation of having higher dimension of torus is to achieve higher bandwidth, lower latency, and higher scalability. Higher-dimensional arrays are difficult to visualize. The above ruleset shows that each higher dimension adds another pair of nearest neighbor connections to each node. == Performance == A number of supercomputers on the TOP500 list use three-dimensional torus networks, e.g. IBM's Blue Gene/L and Blue Gene/P, and the Cray XT3. IBM's Blue Gene/Q uses a five-dimensional torus network. Fujitsu's K computer and the PRIMEHPC FX10 use a proprietary three-dimensional torus 3D mesh interconnect called Tofu. === 3D Torus performance simulation === Sandeep Palur and Dr. Ioan Raicu from Illinois Institute of Technology conducted experiments to simulate 3D torus performance. Their experiments ran on a computer with 250GB RAM, 48 cores and x86_64 architecture. The simulator they used was ROSS (Rensselaer’s Optimistic Simulation System). They mainly focused on three aspects: Varying network size Varying number of servers Varying message size They concluded that throughput decreases with the increase of servers and network size. Otherwise, throughput increases with the increase of message size. === 6D Torus product performance === Fujitsu Limited developed a 6D torus computer model called "Tofu". In their model, a 6D torus can achieve 100 GB/s off-chip bandwidth, 12 times higher scalability than a 3D torus, and high fault tolerance. The model is used in the K computer and Fugaku. === Cost === While long wrap-around links may be the easiest way to visualize the connection topology, in practice, restrictions on cable lengths often make long wrap-around links impractical. Instead, directly connected nodes—including nodes that the above visualization places on opposite edges of a grid, connected by a long wrap-around link—are physically placed nearly adjacent to each other in a folded torus network. Every link in the folded torus network is very short—almost as short as the nearest-neighbor links in a simple grid interconnect—and therefore low-latency.

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  WIPO GREEN

  WIPO GREEN is a World Intellectual Property Organization program established in 2013 that supports global efforts to address climate change and food security through sharing of sustainable technology innovations. == WIPO GREEN database == The WIPO GREEN database is the foundation of the platform. The database is a free, solutions-oriented, global innovation catalog that connects needs for solving environmental or climate change problems with sustainable solutions from prototypes to marketable products available for sale, license, collaborations, knowledge transfer, joint ventures, or collaborations. Green technology innovators can promote their products, businesses, organizations, and governments looking for green technologies can explain their needs and seek collaboration with providers. As of July 2022, WIPO GREEN has over 120,000 technologies, needs and experts, more than 2000 users in 110 countries, and has recorded over 1000 connections made between technology providers and seekers. The database utilizes AI-assisted auto-matching, user uploads tracing and alerts, full-text search for solutions based on long need descriptions, and the Patent2Solution search function for finding commercial applications of a patent, which are some of the unique features of the database. Free registration is required for detailed record view and uploading. All technologies uploaded to the WIPO GREEN database remain the property of the rights holder. It is up to the rights holder and the collaborating parties to structure agreements in the manner they feel is most appropriate and effective. WIPO GREEN does not require that technologies or innovations uploaded to the database be patented or in the process of being patented. Therefore, technology providers can upload their technology while related patent applications are pending. Technology providers are encouraged to upload technology solutions on the WIPO GREEN database and connect with other users to explore partnerships, technology transfers, including funding and licensing opportunities. == Acceleration projects == Acceleration projects work with WIPO GREEN partners and local organizations to explore local challenges and green opportunities for particular environmental needs. These projects are organized annually in different countries or regions around and connect providers and seekers of green technologies. For example, the Latin America Acceleration Project explores innovative new technologies in the region and facilitates green technology exchange between providers and seekers in green opportunities in intensified crop rotation, soil re-carbonization, and forest management in Argentina; zero-till or conservation agriculture in Brazil; and wine production in Chile. In October 2021, a project in Indonesia on palm oil mill effluent (POME), a by-product of palm oil production that emits greenhouse gases and reportedly harms flora and fauna in local rivers, identified viable green solutions to turn the high organic content of POME wastewater into biogas and other environmentally friendly uses. Former projects took place in Cambodia, Indonesia, and the Philippines around wastewater treatment, agriculture, and water technologies. == The Green Technology Book == In November 2022 at UNFCCC COP27, WIPO introduced its new Flagship publication the Green Technology Book. This digital-first publication aims to put innovation, technology and intellectual property at the forefront in the fight against climate change. The inaugural edition of this annual publication focused on available solutions for climate-change adaptation to reduce vulnerability as well as to increase resilience to the impacts of climate change. The book was created in cooperation with the Climate Technology Center and Network (CTCN) and the Egyptian Academy of Scientific Research and Technology (ASTR). It features 200 adaptation technologies, which are also available in the WIPO GREEN database of innovative technologies and needs. == Partners Network == WIPO GREEN partners are public or private institutions that wish to collaborate to advance WIPO GREEN’s mission. The network is aimed at helping the implementation and diffusion of green technology innovations around the world. Partners include government institutions, intergovernmental organizations, academia, and businesses – from small and medium-sized enterprises to Fortune 500 companies. As of 2022, WIPO GREEN has a network of over 146 partner organizations involved in green technology.

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  Kurzsignale

  The Short Signal Code, also known as the Short Signal Book (German: Kurzsignalbuch), was a short code system used by the Kriegsmarine (German Navy) during World War II to minimize the transmission duration of messages. == Description == The transmission of radio messages had the potential risks of revealing the submarine's presence and direction; if decoded the content was also revealed. Submarines need to provide information, mostly in standard form (position of convoy to attack and of submarine, weather information), to their bases. Initially Morse code transmissions could be used. To inhibit detection, the duration of messages needed to be minimised; for this, Kurzsignale short-coding was used. To prevent interception, messages needed to be encrypted by the Enigma machine. To shorten transmission even further, the message could be sent by a fast machine instead of a human radio operator. For example, the Kurier system – not implemented in time – decreased the time to send a Morse dot from around 50 milliseconds for a human to 1 millisecond. == Short Signal book == The Kurzsignale code was intended to shorten transmission time to below the time required to get a directional fix. It was not primarily intended to hide signal contents; protection was intended to be achieved by encoding with the Enigma machine. A copy of the Kurzsignale code book was captured from German submarine U-110 on 9 May 1941. In August 1941, Dönitz began addressing U-boats by the names of their commanders, instead of boat numbers. The method of defining U-boat meeting points in the Short Signal Book was regarded as compromised, so a method was defined by B-Dienst cryptanalysts to disguise their positions on the Kriegsmarine German Naval Grid System (German:Gradnetzmeldeverfahren) was introduced and used until the end of the war == Radio direction finding == Aware of the danger presented by radio direction finding (RDF), the Kriegsmarine developed various systems to speed up broadcast. The Kurzsignale code system condensed messages into short codes consisting of short sequences for common terms such as "convoy location" so that additional descriptions would not be needed in the message. The resulting Kurzsignal was then encoded with the Enigma machine and subsequently transmitted as rapidly as possible, typically taking about 20 seconds. Typical length of an information or weather signal was about 25 characters. Conventional RDF needed about a minute to fix the bearing of a radio signal, and the Kurzsignale protected against this. However, the huff-duff system which was in use by the Allies could cope with these short transmissions. The fully automated burst transmission Kurier system, in testing from August 1944, could send a Kurzsignal in not more than 460 milliseconds; this was short enough to prevent location even by huff-duff and, if deployed, would have been a serious setback for Allied anti-submarine and code-breaking activities. By late 1944 the Kurier program was a top priority, but the war ended before the system was operational. == Short Weather cipher == A similar coding system was used for weather reports from U-boats, the Wetterkurzschlüssel (Short Weather Cipher). Code books were captured from U-559 on 30 October 1942.

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  Hike Messenger

  Hike Messenger, aka Hike Sticker Chat, is a multifunctional Indian social media and social networking service offering instant messaging (IM) and Voice over IP (VoIP) services that was launched on December 11, 2012, by Kavin Bharti Mittal. Hike functioned through SMS. The app registration used a s‍tandard, one-time password (OTP) based authentication process. It was estimated to be worth $1.4 billion and had more than 100 million registered users. It went defunct on January 6, 2021, as they were unable to compete with global messaging platforms. The app re-appeared on google play store and apple app store on 19 September 2025. == History == Hike Messenger was launched on December 12, 2012, by its founder, Kavin Bharti Mittal. The majority of users were from India, with 80% under the age of 25. The company purchased startups like TinyMogul and Hoppr in 2015. After buying US-based free voice calling company Zip Phones, Hike provided VoIP calling services. On March 5, 2015, Hike launched the 'Great Indian Sticker Challenge' to create more stickers. In February 2017, Hike acquired the social networking app Pulse. From version 5.0, it became the first social messaging app to start a mobile payment service in India. The timeline feature came back after multiple user requests and the introduction of a personalized digital envelope called Blue Packets for sending monetary gifts through a built-in wallet. In 2017, the acquisition of Bengaluru-based startup Creo was announced to enable third-party developers to build services on top of the Hike platform. In 2018, Hike provided 1 billion users with internet access by targeting smaller cities. In January 2019, the company discarded the previous super-app approach, and began launching specialized apps for specific use-cases. In May 2019, Hike announced a collaboration with Indraprastha Institute of Information Technology, Delhi (IIIT-D) to develop a variety of machine learning models. In April 2019, the company launched its first standalone app, Hike Sticker Chat. A separate content app Hike News & Content was also launched. In 2021, Hike shut down its messaging service and shifted focus to gaming and community platforms. It launched Rush, a real-money gaming app featuring casual titles like ludo and carrom, which scaled to over 10 million users and generated more than US$500 million in gross revenue over four years. The company also introduced Vibe, an approval-only community app, as part of its pivot away from the super-app and messaging model. In September 2025, following the passage of the Promotion and Regulation of Online Gaming Act, which banned real-money gaming in India, Hike announced its complete closure. Founder Kavin Bharti Mittal stated that while the company had begun international expansion, scaling globally under the new regulatory regime would require a full reset that was not a viable use of capital or resources. On 19 September 2025, hike was relaunched on play store and app store by the name hike messenger. == Application == === Timeline of Features === On 15 April 2014, Hike introduced unlimited free SMS via a service called Hike Offline, through credits earned by users from regular chatting, as connectivity is still a major issue in many parts of India. In an attempt to appeal to its younger users, Hike introduced features that find resonance with the local market, such as Last Seen Privacy and localized sticker packs. It also introduced a two-way chat theme, allowing users to change the chat background for themselves and for their friends simultaneously. The app also started showing live Cricket scores in collaboration with Cricbuzz, as well as news, casual games, and social media feeds. Hike also added a file transfer service, allowing files less than 100MB of all formats, with a view on further increasing the size limit to 1 GB. With the launch of version 2.9.2.0 in January 2015, Hike implemented support for sending uncompressed images and a "quick upload" feature optimized for 2G speed. Later that month, Hike introduced a voice calling feature for its users. In September 2015, Hike launched free group call support with up to 100 people in a simultaneous conference call environment. In November 2016, Hike announced the launch of a feature called Stories that allows people to share real-life moments using fun live filters which automatically get deleted after 48 hours, and a new camera design with localized filters. Hike 4.0 launched on 26 August 2015 with the tagline 'Got a Gang? Get on Hike'. Hike 4.0 was an optimization-focused update, increasing the performance of the app on poor networks. It supported photo filters, doodles, and bite-sized news updates in under 100 characters. Hike launched News Feed with Hindi language support on 29 September 2015 to cater for the needs of the non-English population. Hike launched version 3.5 as the biggest update for Windows Phone 8.1 during December 2015 which changed the user interface for more simpler navigation, supported sending unlimited non-media files and documents of any format and better group admin settings. It also included ten brand new chat themes. Hike launched a microapp feature which was live for two days on 8 May 2016, as a Mother's Day special in which users could add images, quotes or messages as a token of love with customized e-cards and stickers on their timeline not only on Hike, but also on other platforms. On 26 October 2016, Hike Messenger rolled out the beta version of a video calling feature ahead of WhatsApp starting with the Android users which also lets recipients preview a video call before deciding to take it and is optimized to even work under 2G conditions. On 24 December 2016, Hike rolled out a short 20-second Video Stories feature that can be directly shared with friends or posted on a public timeline with different filters in collaboration with content creators with the same 48-hour time limit before being automatically deleted. The Stories feature continues to receive constant future updates to include and enable content, public story option, private user messaging and geo-tagging. In September 2017, Hike launched personalized sticker packs with 20,000+ graphical stickers for over 500 colleges that covered around 1,000 colleges by December 2018 across India which can be used across different geographies, and are highly customized for users with availability in 40+ local languages that support automatic sticker suggestions where the application suggests the best reply for any sticker message and also allows users to "nudge", a feature used to ping the receiver. Hike started supporting user comments on friend's posts, added a specific message reply function, a redesigned camera interface to support front flash and user mentions with the help of the @ symbol. In December, 2017, Hike launched group voting, bill splitting, checklists and event reminders for group chat that supports up to 1,000 users both on iOS and Android platform. Hike launched another feature called Hike Land, which is a virtual world with beta trial to start from March 2020, that will use Hike Moji where online users with their digital avatar can hang out with other users and will be built inside the Hike Sticker Chat application. It is mainly targeted but not restricted towards 16 to 21 years age group of people. Without unveiling much about Hike Land, a separate website has been created with option to reserve spots by giving details like name, gender and phone number that will link the user profile from the Hike Sticker Chat account though it is not a necessity. ==== Hike Direct ==== The Hike Direct feature is based on the technology known as WiFi Direct, which initially was also called WiFi P2P and got introduced to users by October 2015, which enables sharing of files such as music, apps, videos without a live internet connection within a 100-meter radius by creating a wireless network between two or more devices with a transfer speed of 100MB per minute. For privacy and security reasons, Hike didn't show the recipient's location or proximity and works only when two users are connected in the same room by adding one another into the contact list. ==== Hike Wallet ==== In June 2017, Hike announced the launch of version 5.0 with multiple new features like User Chat Themes, Night Mode and Magic Selfie. along with a built-in Wallet partnered with Yes Bank. This feature was first rolled out to Android users followed by iOS users at a later stage. Hike collaborated with Airtel Payment Bank to power its digital payment wallet by November 2017 where Hike users have access to Airtel Payments Bank's merchant & utility payment services and know your customer (KYC) infrastructure with 5 million transactions happening from services like recharge and P2P. Hike formed a partnership with Ola Cabs to bring a taxi and auto-rickshaw booking facility from 14 February 2018. With Hike Wallet facility users could now book bus tickets with 3

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