AI Generator Canva

AI Generator Canva — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Gemini Enterprise Agent Platform

  Gemini Enterprise Agent Platform (formerly known as Vertex AI) is a managed machine learning (ML) and artificial intelligence (AI) platform developed by Google Cloud. It provides a unified environment for building, training, deploying, and scaling ML models and generative AI applications. The platform integrates tools for the full ML lifecycle, including data preparation, model training, evaluation, deployment, and monitoring, under a single API and user interface. Vertex AI was announced at Google I/O and released as a generally available product on May 18, 2021. At launch, Google described Vertex AI as unifying its AutoML offerings with its prior Cloud AI Platform capabilities, and as adding operational features intended to help teams move models from experimentation into production use. On April 22, 2026, Google announced Gemini Enterprise Agent Platform as the replacement evolution of Vertex AI. == History == Google Cloud announced the general availability of Vertex AI on May 18, 2021, at the Google I/O developer conference. The platform was designed to consolidate Google Cloud's previously separate ML offerings, including AutoML and the legacy AI Platform, into a single system. At launch, Google claimed that Vertex AI required roughly 80% fewer lines of code to train a model compared to competing platforms. In June 2023, Google made generative AI support in Vertex AI generally available, giving developers access to foundation models including PaLM 2, Imagen, and Codey through the platform's Model Garden and the newly launched Generative AI Studio. At the time of this launch, Model Garden included over 60 models from Google and its partners. In August 2023, at the Google Cloud Next conference, Google announced further updates to Vertex AI, including the addition of third-party models such as Claude 2 from Anthropic and Llama 2 from Meta to the Model Garden, as well as new tools called Vertex AI Extensions for connecting models to APIs for real-time data retrieval. At the same event, Vertex AI Search and Conversation were made generally available, providing enterprise search and chatbot capabilities powered by foundation models. In April 2024, at Google Cloud Next, the company introduced Vertex AI Agent Builder, a no-code tool for creating AI-powered conversational agents built on top of Gemini large language models. This brought together the existing Vertex AI Search and Conversation products with new developer tools for building generative AI experiences. == Features == === Model training === Vertex AI supports both AutoML, which enables code-free model training on tabular, image, text, or video data, and custom training, which gives users full control over the ML framework, training code, and hyperparameter tuning. The platform provides serverless training as well as dedicated training clusters with GPU and TPU accelerators. Vertex AI Vizier handles automatic hyperparameter tuning, and Vertex AI Experiments allows comparison and tracking of training runs. === Model Garden === The Vertex AI Model Garden is a curated catalog of over 200 enterprise-ready models, including Google's own foundation models (such as Gemini, Imagen, and Veo), third-party models (such as Anthropic's Claude and Mistral AI models), and popular open-source models (such as Llama and Gemma). Models are accessible as fully managed model-as-a-service APIs. === Pipelines (workflow orchestration) === Vertex AI Pipelines provides managed orchestration of ML workflows and supports pipelines built with the Kubeflow Pipelines SDK, among other options described in Google Cloud documentation. === Vertex AI Studio === Vertex AI Studio provides tools for prompt design, testing, and model management, allowing developers to prototype and build generative AI applications using natural language, code, images, or video. === Agent Builder and Agent Engine === Vertex AI Agent Builder is a suite of products for building, deploying, and governing AI agents in production environments. It supports development with the open-source Agent Development Kit (ADK) and other frameworks. Vertex AI Agent Engine provides the underlying infrastructure for deploying and scaling agents, with support for enterprise security features including HIPAA compliance, customer-managed encryption keys (CMEK), and VPC Service Controls. === Generative AI tooling and model access === Google markets Vertex AI as providing access to Google foundation models (including the Gemini family) and developer tools such as Vertex AI Studio, along with a model catalog that includes Google and selected open source models (marketed as "Model Garden"). Google has also offered products within Vertex AI aimed at building generative search and conversational applications, including offerings named "Vertex AI Search" and "Vertex AI Conversation" as reported in 2023 coverage of platform updates. === MLOps tools === The platform includes a range of MLOps capabilities: Vertex AI Pipelines for orchestrating and automating ML workflows as reusable pipelines. Vertex AI Feature Store for serving, sharing, and reusing ML features across projects. Vertex AI Model Registry for storing, versioning, and managing trained models. Vertex AI Model Monitoring for detecting training-serving skew and inference drift in deployed models. Vertex Explainable AI for interpreting model predictions. Vertex AI Workbench for managed JupyterLab notebook environments integrated with Google Cloud Storage and BigQuery. == Industry recognition == Google was named a Leader for the fifth consecutive year in the 2024 Gartner Magic Quadrant for Cloud AI Developer Services, a recognition that encompasses Vertex AI and its related offerings. Google was also recognized as a Leader in the 2024 Gartner Magic Quadrant for Data Science and Machine Learning Platforms and was named a Leader in the Forrester Wave for AI/ML Platforms, Q3 2024. In October 2025, Google was also named a Leader in the 2025 IDC (International Data Corporation) MarketScape for Worldwide GenAI Life-Cycle Foundation Model Software. == Pricing == Vertex AI uses a pay-as-you-go pricing model, with costs determined by the specific services consumed, including model training, prediction serving, and data storage. For generative AI tasks, pricing is based on a per-token model, with rates varying depending on the specific model used and whether tokens are input or output. Google offers a free tier for new users, which includes limited custom training hours and online prediction usage, along with an introductory US$300 in Google Cloud credits valid for 90 days. == Adoption == In the year following its 2021 launch, Google reported that usage of Vertex AI and BigQuery had driven 2.5 times more machine learning predictions compared to the prior year, and that active customers of Vertex AI Workbench had grown 25-fold over a six-month period. Early enterprise adopters included Ford, Wayfair, and Seagate, among others. Wayfair reported that it was able to run large model training jobs 5 to 10 times faster using the platform.

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  Social media mining

  Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t

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  Forward anonymity

  Forward anonymity is a property of a cryptographic system which prevents an attacker who has recorded past encrypted communications from discovering its contents and participants in the future. This property is analogous to forward secrecy. An example of a system which uses forward anonymity is a public key cryptography system, where the public key is well-known and used to encrypt a message, and an unknown private key is used to decrypt it. In this system, one of the keys is always said to be compromised, but messages and their participants are still unknown by anyone without the corresponding private key. In contrast, an example of a system which satisfies the perfect forward secrecy property is one in which a compromise of one key by an attacker (and consequent decryption of messages encrypted with that key) does not undermine the security of previously used keys. Forward secrecy does not refer to protecting the content of the message, but rather to the protection of keys used to decrypt messages. == History == Originally introduced by Whitfield Diffie, Paul van Oorschot, and Michael James Wiener to describe a property of STS (station-to-station protocol) involving a long term secret, either a private key or a shared password. == Public Key Cryptography == Public Key Cryptography is a common form of a forward anonymous system. It is used to pass encrypted messages, preventing any information about the message from being discovered if the message is intercepted by an attacker. It uses two keys, a public key and a private key. The public key is published, and is used by anyone to encrypt a plaintext message. The Private key is not well known, and is used to decrypt cyphertext. Public key cryptography is known as an asymmetric decryption algorithm because of different keys being used to perform opposing functions. Public key cryptography is popular because, while it is computationally easy to create a pair of keys, it is extremely difficult to determine the private key knowing only the public key. Therefore, the public key being well known does not allow messages which are intercepted to be decrypted. This is a forward anonymous system because one compromised key (the public key) does not compromise the anonymity of the system. == Web of Trust == A variation of the public key cryptography system is a Web of trust, where each user has both a public and private key. Messages sent are encrypted using the intended recipient's public key, and only this recipient's private key will decrypt the message. They are also signed with the senders private key. This creates added security where it becomes more difficult for an attacker to pretend to be a user, as the lack of a private key signature indicates a non-trusted user. == Limitations == A forward anonymous system does not necessarily mean a wholly secure system. A successful cryptanalysis of a message or sequence of messages can still decode the information without the use of a private key or long term secret. == News == Forward anonymity, along with other privacy-protecting measures, received a burst of media attention after the leak of classified information by Edward Snowden, beginning in June, 2013, which indicated that the NSA and FBI, through specially crafted backdoors in software and computer systems, were conducting mass surveillance over large parts of the population of both the United States (see Mass surveillance in the United States), Europe, Asia, and other parts of the world. They justified this practice as an aid to catch predatory pedophiles. Opponents to this practice argue that leaving in a back door to law enforcement increases the risk of attackers being able to decrypt information, as well as questioning its legality under the US Constitution, specifically being a form of illegal Search and Seizure.

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  Brain Imaging Data Structure

  The Brain Imaging Data Structure (BIDS) is a standard for organizing, annotating, and describing data collected during neuroimaging experiments. It is based on a formalized file and directory structure and metadata files (based on JSON and TSV) with controlled vocabulary. This standard has been adopted by a multitude of labs around the world as well as databases such as OpenNeuro, SchizConnect, Developing Human Connectome Project, and FCP-INDI, and is seeing uptake in an increasing number of studies. While originally specified for MRI data, BIDS has been extended to several other imaging modalities such as MEG, EEG, and intracranial EEG (see also BIDS Extension Proposals). == History == The project is a community-driven effort. BIDS, originally OBIDS (Open Brain Imaging Data Structure), was initiated during an INCF sponsored data sharing working group meeting (January 2015) at Stanford University. It was subsequently spearheaded and maintained by Chris Gorgolewski. Since October 2019, the project is headed by a Steering Group and maintained by a separate team of maintainers, the Maintainers Group, according to a governance document that was approved of by the BIDS community in a vote. BIDS has advanced under the direction and effort of contributors, the community of researchers that appreciate the value of standardizing neuroimaging data to facilitate sharing and analysis. == BIDS Extension Proposals == BIDS can be extended in a backwards compatible way and is evolving over time. This is accomplished through BIDS Extension Proposals (BEPs), which are community-driven processes following agreed-upon guidelines. A full list of finalized BEPs and BEPs in progress can be found on the BIDS website

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  Gerrit (software)

  Gerrit ( GERR-it) is a free, web-based team code collaboration tool. Software developers in a team can review each other's modifications on their source code using a Web browser and approve or reject those changes. It integrates closely with Git, a distributed version control system. Gerrit is a fork of Rietveld, a code review tool for Subversion. Both are named after Dutch designer Gerrit Rietveld. == History == Originally written in Python like Rietveld, it is now written in Java (Java EE Servlet) with SQL since version 2 and a custom-made Git-based database (NoteDb) since version 3. In versions 2.0–2.16 Gerrit used Google Web Toolkit for its browser-based front-end. After being developed and used in parallel with GWT for versions 2.14–2.16, a new Polymer web UI replaced the GWT UI in version 3.0.

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  Cryptographic High Value Product

  Cryptographic High Value Product (CHVP) is a designation used within the information security community to identify assets that have high value, and which may be used to encrypt / decrypt secure communications, but which do not retain or store any classified information. When disconnected from the secure communication network, the CHVP equipment may be handled with a lower level of controls than required for COMSEC equipment.

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  Ultra (cryptography)

  Ultra was the designation adopted by British military intelligence in June 1941 for wartime signals intelligence obtained by breaking high-level encrypted enemy radio and teleprinter communications at the Government Code and Cypher School (GC&CS) at Bletchley Park. Ultra eventually became the standard designation among the western Allies for all such intelligence. The name arose because the intelligence obtained was considered more important than that designated by the highest British security classification then used (Most Secret) and so was regarded as being Ultra Secret. Several other cryptonyms had been used for such intelligence. The code name "Boniface" was used as a cover name for Ultra. In order to ensure that the successful code-breaking did not become apparent to the Germans, British intelligence created a fictional MI6 master spy, Boniface, who controlled a fictional series of agents throughout Germany. Information obtained through code-breaking was often attributed to the human intelligence from the Boniface network. The U.S. used the codename Magic for its decrypts from Japanese sources, including the "Purple" cipher. Much of the German cipher traffic was encrypted on the Enigma machine. Used properly, the German military Enigma would have been virtually unbreakable; in practice, shortcomings in operation allowed it to be broken. The term "Ultra" has often been used almost synonymously with "Enigma decrypts". However, Ultra also encompassed decrypts of the German Lorenz SZ 40/42 machines that were used by the German High Command, and the Hagelin machine. Many observers, at the time and later, regarded Ultra as immensely valuable to the Allies. Winston Churchill was reported to have told King George VI, when presenting to him Stewart Menzies (head of the Secret Intelligence Service and the person who controlled distribution of Ultra decrypts to the government): "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" F. W. Winterbotham quoted the western Supreme Allied Commander, Dwight D. Eisenhower, at war's end describing Ultra as having been "decisive" to Allied victory. Sir Harry Hinsley, Bletchley Park veteran and official historian of British Intelligence in World War II, made a similar assessment of Ultra, saying that while the Allies would have won the war without it, "the war would have been something like two years longer, perhaps three years longer, possibly four years longer than it was." However, Hinsley and others have emphasized the difficulties of counterfactual history in attempting such conclusions, and some historians, such as John Keegan, have said the shortening might have been as little as the three months it took the United States to deploy the atomic bomb. == Sources of intelligence == Most Ultra intelligence was derived from reading radio messages that had been encrypted with cipher machines, complemented by material from radio communications using traffic analysis and direction finding. In the early phases of the war, particularly during the eight-month Phoney War, the Germans could transmit most of their messages using land lines and so had no need to use radio. This meant that those at Bletchley Park had some time to build up experience of collecting and starting to decrypt messages on the various radio networks. German Enigma messages were the main source, with those of the German air force (the Luftwaffe) predominating, as they used radio more and their operators were particularly ill-disciplined. === German === ==== Enigma ==== "Enigma" refers to a family of electro-mechanical rotor cipher machines. These produced a polyalphabetic substitution cipher and were widely thought to be unbreakable in the 1920s, when a variant of the commercial Model D was first used by the Reichswehr. The German Army (Heer), Navy, Air Force, Nazi party, Gestapo and German diplomats used Enigma machines in several variants. Abwehr (German military intelligence) used a four-rotor machine without a plugboard and Naval Enigma used different key management from that of the army or air force, making its traffic far more difficult to cryptanalyse; each variant required different cryptanalytic treatment. The commercial versions were not as secure and Dilly Knox of GC&CS is said to have broken one before the war. German military Enigma was first broken in December 1932 by Marian Rejewski and the Polish Cipher Bureau, using a combination of brilliant mathematics, the services of a spy in the German office responsible for administering encrypted communications, and good luck. The Poles read Enigma to the outbreak of World War II and beyond, in France. At the turn of 1939, the Germans made the systems ten times more complex, which required a tenfold increase in Polish decryption equipment, which they could not meet. On 25 July 1939, the Polish Cipher Bureau handed reconstructed Enigma machines and their techniques for decrypting ciphers to the French and British. Gordon Welchman wrote, Ultra would never have got off the ground if we had not learned from the Poles, in the nick of time, the details both of the German military Enigma machine, and of the operating procedures that were in use. At Bletchley Park, some of the key people responsible for success against Enigma included mathematicians Alan Turing and Hugh Alexander and, at the British Tabulating Machine Company, chief engineer Harold Keen. After the war, interrogation of German cryptographic personnel led to the conclusion that German cryptanalysts understood that cryptanalytic attacks against Enigma were possible but were thought to require impracticable amounts of effort and investment. The Poles' early start at breaking Enigma and the continuity of their success gave the Allies an advantage when World War II began. ==== Lorenz cipher ==== In June 1941, the Germans started to introduce on-line stream cipher teleprinter systems for strategic point-to-point radio links, to which the British gave the code-name Fish. Several systems were used, principally the Lorenz SZ 40/42 (codenamed "Tunny" by the British) and Geheimfernschreiber ("Sturgeon"). These cipher systems were cryptanalysed, particularly Tunny, which the British thoroughly penetrated. It was eventually attacked using Colossus machines, which were the first digital programme-controlled electronic computers. In many respects the Tunny work was more difficult than for the Enigma, since the British codebreakers had no knowledge of the machine producing it and no head-start such as that the Poles had given them against Enigma. Although the volume of intelligence derived from this system was much smaller than that from Enigma, its importance was often far higher because it produced primarily high-level, strategic intelligence that was sent between Wehrmacht high command (Oberkommando der Wehrmacht, OKW). The eventual bulk decryption of Lorenz-enciphered messages contributed significantly, and perhaps decisively, to the defeat of Nazi Germany. Nevertheless, the Tunny story has become much less well known among the public than the Enigma one. At Bletchley Park, some of the key people responsible for success in the Tunny effort included mathematicians W. T. "Bill" Tutte and Max Newman and electrical engineer Tommy Flowers. === Italian === In June 1940, the Italians were using book codes for most of their military messages, except for the Italian Navy, which in early 1941 had started using a version of the Hagelin rotor-based cipher machine C-38. This was broken from June 1941 onwards by the Italian subsection of GC&CS at Bletchley Park. === Japanese === In the Pacific theatre, a Japanese cipher machine, called "Purple" by the Americans, was used for highest-level Japanese diplomatic traffic. It produced a polyalphabetic substitution cipher, but unlike Enigma, was not a rotor machine, being built around electrical stepping switches. It was broken by the US Army Signal Intelligence Service and disseminated as Magic. Detailed reports by the Japanese ambassador to Germany were encrypted on the Purple machine. His reports included reviews of German assessments of the military situation, reviews of strategy and intentions, reports on direct inspections by the ambassador (in one case, of Normandy beach defences), and reports of long interviews with Hitler. The Japanese are said to have obtained an Enigma machine in 1937, although it is debated whether they were given it by the Germans or bought a commercial version, which, apart from the plugboard and internal wiring, was the German Heer/Luftwaffe machine. Having developed a similar machine, the Japanese did not use the Enigma machine for their most secret communications. The chief fleet communications code system used by the Imperial Japanese Navy was called JN-25 by the Americans, and by early 1942 the US Navy had made considerable progress in decrypting Japanese naval messages. The US Army also made progress on the

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  Instapoetry

  Instapoetry is a style of poetry that emerged after the advent of social media, especially on Instagram. The term has been used to describe poems written specifically for being shared online, most commonly on Instagram, but also other platforms including Twitter, Tumblr, and TikTok. The style usually consists of short, direct lines in aesthetically pleasing fonts that are sometimes accompanied by an image or drawing, often without rhyme schemes or meter, and dealing with commonplace themes. Literary critics, poets, and writers have contended with Instapoetry's focus on brevity and plainness compared to traditional poetry, criticizing it for reproducing rather than subverting normative ideas on social media platforms that favor popularity and accessibility over craft and depth. == History == Instapoetry developed as a result of young, predominantly women, amateur poets sharing their output to expand their readership, who began using social media as their preferred method of distribution rather than traditional publishing methods. The term "Instapoetry" is a portmanteau of the words "Instagram" and "poetry," and was created by other writers trying to define and understand the new extension of "instant poetry" shared via social media, most prominently Instagram. In its most basic form, Instapoetry usually consists of bite-sized verses that consider political and social subjects such as immigration, domestic violence, sexual assault, love, culture, feminism, gun violence, war, racism, LGBTQ rights, and other social justice topics. All of these elements are usually made to fit social media feeds that are easily accessible through applications on smartphones. == Scholarship == Despite the diversity of poetry on Instagram, the Brazilian linguist Bruna Osaki Fazano found that shared "aspects of the compositional form, theme and style" mean that it can be understood as a specific genre. Camilla Holm Soelseth argues that taking on the platform-specific tasks of a social media creator is a prerequisite for being an Instapoet. Writing in Poetics Today, JuEunhae Knox combined quantitative and qualitative analysis to show that Instapoetry is a cohesive genre, in part because "the sheer volume and rapidity of content production in turn encourages posts that are not only visually appealing but also immediately recognizable as Instapoems". Instapoetry has been seen as a practice that serves as a form of self-staging for poets and "[crafts] authenticity". Eirik Vassenden describes the work of Norwegian poet Trygve Skaug as appearing to offer a "simple, almost direct access to the inner self". Vassenden writes that poems such as Rupi Kaur's "if you are not enough for yourself / you will never be enough / for someone else" are "authentic" to such an extent that they are not literary. Kiera Obbard describes how Rupi Kaur uses humour as a rhetorical device in her poetry performances to tell personal stories of trauma and challenge social inequalities. Scholars have also studied the work of specific Instapoets, such as Rupi Kaur, R.M. Drake, Aja Monet, Yrsa Daley-Ward, Nayyirah Waheed, Atticus, Nikita Gill and Trygve Skaug. == Overview == Academics have shown appreciation for the way in which Instapoetry has stimulated interest in poetry in general. Meanwhile, it has been argued that since Instapoets avoid critical evaluations, academics, and the publishing industry, Instapoets qualify more as online celebrities than literary figures. Additionally, although Instapoetry has been characterized as anti-establishment, Alyson Miller noted traditional or even conservative views in the online posts of Instapoets in contrast with the activist views the style is associated with, and that there is a contradiction between "the extra-textual commentary surrounding Instapoetry, particularly by way of interviews and artistic statements, and the content of works which repeatedly reinscribe conservative, patriarchal, and heteronormative worldviews". Thom Young, a poet and high school English teacher, created a parody Instagram page as a way to mock Instapoets and their work, describing it as "fidget-spinner poetry. Like they're just scrolling on their devices, to read something instantly, while the libraries are empty. I think people today don't want to read anything that causes a whole lot of critical thinking." According to Johnathan Ford's piece in the Financial Times, as Instagram's algorithms have limited prospective Instapoets' reach-per-post, it has pushed them to pay to promote their material. Popular Instagram accounts will be promoted to the front of users' feeds, with the app's algorithm, in the view of critics, favoring the spread of bland, inauthentic, or clichéd content while preventing disciplined poetry from reaching new audiences. == Writers described as Instapoets == Rupi Kaur Atticus Amanda Lovelace Tyler Knott Gregson Najwa Zebian Lang Leav Nikita Gill Upile Chisala Tendai M. Shaba Donna Ashworth Trista Mateer

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  Situational application

  In computing, a situational application is "good enough" software created for a narrow group of users with a unique set of needs. The application typically (but not always) has a short life span, and is often created within the group where it is used, sometimes by the users themselves. As the requirements of a small team using the application change, the situational application often also continues to evolve to accommodate these changes. Although situational applications are specifically designed to embrace change, significant changes in requirements may lead to an abandonment of the situational application altogether – in some cases it is just easier to develop a new one than to evolve the one in use. == Characteristics == Situational applications are developed fast, easy to use, uncomplicated, and serve a unique set of requirements. They have a narrow focus on a specific business problem, and they are written in a way where if the business problem changes rapidly, so can the situational application. This contrasts with more common enterprise applications, which are designed to address a large set of business problems, require meticulous planning, and impose a sometimes-slow and often-meticulous change process. == Origination == Clay Shirky in his essay entitled "Situated Software" described a type of software that "...is designed for use by a specific social group, rather than for a generic set of "users"." IBM later morphed the term into "situational applications". == Evolution == The successful large-scale implementation of a situational application environment in an organization requires a strategy, mindset, methodology and support structure quite different from traditional application development. This is now evolving as more companies learn how to best leverage the ideas behind situational applications. In addition, the advent of cloud-based application development and deployment platforms makes the implementation of a comprehensive situational application environment much more feasible. == Examples == A structured wiki that can host wiki applications lends itself to creation of situational applications. Some mashups can also be considered situational applications. A forms application such as a Microsoft Access Database (MDB file) can be considered a situational application. The latest implementations of situational application environments include Longjump, Force.com and WorkXpress.

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  Social influence bias

  The social influence bias is an asymmetric herding effect on online social media platforms which makes users overcompensate for negative ratings but amplify positive ones. Driven by the desire to be accepted within a specific group, it surrounds the idea that people alter certain behaviors to be like those of the people within a group. Therefore, it is a subgroup term for various types of cognitive biases. Some social influence bias types include the bandwagon effect, authority bias, groupthinking effect, social comparison bias, social media bias and more. Understanding these biases helps us understand the term overall. However, the composition of the term "social influence bias" requires critical examination to understand the way that it affects individuals' and groups' lives. The term "influence" has 2 different types of stigma. For one, it surrounds the idea that people show their true inner selves when "under the influence". On the other end, it also proposes the idea that people are not their own selves when "under the influence". These tend to be constructions made by people, which also tend to fit the situation based on their own perspectives. So, even in social terms, it requires both sides to be examined to understand whether we truly are affected by context, or we remain to be and behave in terms of our own selves. The term "influence" doesn't necessarily say that there lies greater strength in our inner self's desires and decisions, nor does it say that external factors have the greater power. In a similar manner, both social and non-social judgments are to be associated with anxiety, but the same can't necessarily be said in the case of social conformity. So, the gray areas within this topic beg the question, "What does social influence bias say about us, and does it affect us all in the same way?" == Social media bias == Media bias is reflected in search systems in social media. Kulshrestha and her team found through research in 2018 that the top-ranked results returned by these search engines can influence users' perceptions when they conduct searches for events or people, which is particularly reflected in political bias and polarizing topics. Fueled by confirmation bias, online echo chambers allow users to be steeped within their own ideology. Because social media is tailored to your interests and your selected friends, it is an easy outlet for political echo chambers. Social media bias is also reflected in hostile media effect. Social media has a place in disseminating news in modern society, where viewers are exposed to other people's comments while reading news articles. In their 2020 study, Gearhart and her team showed that viewers' perceptions of bias increased and perceptions of credibility decreased after seeing comments with which they held different opinions. == In research context == In observational data, how social influence affects collected judgment is challenging to fully understand. Positive social influence can accumulate and result in a rating bubble, while negative social influence is neutralized by crowd correction. This phenomenon was first described in a paper written by Lev Muchnik, Sinan Aral and Sean J. Taylor in 2014, then the question was revisited by Cicognani et al., whose experiment reinforced Munchnik's and his co-authors' results. == Relevance == Online customer reviews are trusted sources of information in various contexts such as online marketplaces, dining, accommodation, movies, or digital products. However, these online ratings are not immune to herd behavior, which means that subsequent reviews are not independent from each other. As on many such sites, preceding opinions are visible to a new reviewer, he or she can be heavily influenced by the antecedent evaluations in his or her decision about the certain product, service or online content. This form of herding behavior inspired Muchnik, Aral and Taylor to conduct their experiment on influence in social contexts. == Experimental design == Muchnik, Aral, and Taylor designed a large-scale randomized experiment to measure social influence on user reviews. The experiment was conducted on social news aggregation website like Reddit. The study lasted for 5 months, the authors randomly assigned 101 281 comments to one of the following treatment groups: up-treated (4049), down-treated (1942), or control (the proportions reflect the observed ratio of up-and down-votes. Comments which fell to the first group were given an up-vote upon the creation of the comment, the second group got a down-vote upon creation, the comments in the control group remained untouched. A vote is equivalent to a single rating (+1 or -1). As other users are unable to trace a user’s votes, they were unaware of the experiment. Due to randomization, comments in the control and the treatment group were not different in terms of expected rating. The treated comments were viewed more than 10 million times and rated 308 515 times by successive users. == Results == The up-vote treatment increased the probability of up-voting by the first viewer by 32% over the control group, while the probability of down-voting did not change compared to the control group, which means that users did not correct the random positive rating. The upward bias remained inplace for the observed 5-month period. The accumulating herding effect increased the comment’s mean rating by 25% compared to the control group comments. Positively manipulated comments did receive higher ratings at all parts of the distribution, which means that they were also more likely to collect extremely high scores. The negative manipulation created an asymmetric herd effect: although the probability of subsequent down-votes was increased by the negative treatment, the probability of up-voting also grew for these comments. The community performed a correction which neutralized the negative treatment and resulted non-different final mean ratings from the control group. The authors also compared the final mean scores of comments across the most active topic categories on the website. The observed positive herding effect was present in the "politics," "culture and society," and "business" subreddits, but was not applicable for "economics," "IT," "fun," and "general news".- == Implications == The skewed nature of online ratings makes review outcomes different to what it would be without the social influence bias. In a 2009 experiment by Hu, Zhang and Pavlou showed that the distribution of reviews of a certain product made by unconnected individuals is approximately normal, however, the rating of the same product on Amazon followed a J-Shaped distribution with twice as much five-star ratings than others. Cicognani, Figini and Magnani came to similar conclusions after their experiment conducted on a tourism services website: positive preceding ratings influenced raters' behavior more than mediocre ones. Positive crowd correction makes community-based opinions upward-biased.

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  Data dictionary

  A data dictionary, or metadata repository, as defined in the IBM Dictionary of Computing, is a "centralized repository of information about data such as meaning, relationships to other data, origin, usage, and format". Oracle defines it as a collection of tables with metadata. The term can have one of several closely related meanings pertaining to databases and database management systems (DBMS): A document describing a database or collection of databases An integral component of a DBMS that is required to determine its structure A piece of middleware that extends or supplants the native data dictionary of a DBMS == Documentation == The terms data dictionary and data repository indicate a more general software utility than a catalogue. A catalogue is closely coupled with the DBMS software. It provides the information stored in it to the user and the DBA, but it is mainly accessed by the various software modules of the DBMS itself, such as DDL and DML compilers, the query optimiser, the transaction processor, report generators, and the constraint enforcer. On the other hand, a data dictionary is a data structure that stores metadata, i.e., (structured) data about information. The software package for a stand-alone data dictionary or data repository may interact with the software modules of the DBMS, but it is mainly used by the designers, users and administrators of a computer system for information resource management. These systems maintain information on system hardware and software configuration, documentation, application and users as well as other information relevant to system administration. If a data dictionary system is used only by the designers, users, and administrators and not by the DBMS Software, it is called a passive data dictionary. Otherwise, it is called an active data dictionary or data dictionary. When a passive data dictionary is updated, it is done so manually and independently from any changes to a DBMS (database) structure. With an active data dictionary, the dictionary is updated first and changes occur in the DBMS automatically as a result. Database users and application developers can benefit from an authoritative data dictionary document that catalogs the organization, contents, and conventions of one or more databases. This typically includes the names and descriptions of various tables (records or entities) and their contents (fields), plus additional details, like the type and length of each data element. Another important piece of information that a data dictionary can provide is the relationship between tables. This is sometimes referred to in entity-relationship diagrams (ERDs), or if using set descriptors, identifying which sets database tables participate in. In an active data dictionary constraints may be placed upon the underlying data. For instance, a range may be imposed on the value of numeric data in a data element (field), or a record in a table may be forced to participate in a set relationship with another record-type. Additionally, a distributed DBMS may have certain location specifics described within its active data dictionary (e.g. where tables are physically located). The data dictionary consists of record types (tables) created in the database by systems generated command files, tailored for each supported back-end DBMS. Oracle has a list of specific views for the "sys" user. This allows users to look up the exact information that is needed. Command files contain SQL Statements for CREATE TABLE, CREATE UNIQUE INDEX, ALTER TABLE (for referential integrity), etc., using the specific statement required by that type of database. There is no universal standard as to the level of detail in such a document. == Middleware == In the construction of database applications, it can be useful to introduce an additional layer of data dictionary software, i.e. middleware, which communicates with the underlying DBMS data dictionary. Such a "high-level" data dictionary may offer additional features and a degree of flexibility that goes beyond the limitations of the native "low-level" data dictionary, whose primary purpose is to support the basic functions of the DBMS, not the requirements of a typical application. For example, a high-level data dictionary can provide alternative entity-relationship models tailored to suit different applications that share a common database. Extensions to the data dictionary also can assist in query optimization against distributed databases. Additionally, DBA functions are often automated using restructuring tools that are tightly coupled to an active data dictionary. Software frameworks aimed at rapid application development sometimes include high-level data dictionary facilities, which can substantially reduce the amount of programming required to build menus, forms, reports, and other components of a database application, including the database itself. For example, PHPLens includes a PHP class library to automate the creation of tables, indexes, and foreign key constraints portably for multiple databases. Another PHP-based data dictionary, part of the RADICORE toolkit, automatically generates program objects, scripts, and SQL code for menus and forms with data validation and complex joins. For the ASP.NET environment, Base One's data dictionary provides cross-DBMS facilities for automated database creation, data validation, performance enhancement (caching and index utilization), application security, and extended data types. Visual DataFlex features provides the ability to use DataDictionaries as class files to form middle layer between the user interface and the underlying database. The intent is to create standardized rules to maintain data integrity and enforce business rules throughout one or more related applications. Some industries use generalized data dictionaries as technical standards to ensure interoperability between systems. The real estate industry, for example, abides by a RESO's Data Dictionary to which the National Association of REALTORS mandates its MLSs comply with through its policy handbook. This intermediate mapping layer for MLSs' native databases is supported by software companies which provide API services to MLS organizations. == Platform-specific examples == Developers use a data description specification (DDS) to describe data attributes in file descriptions that are external to the application program that processes the data, in the context of an IBM i. The sys.ts$ table in Oracle stores information about every table in the database. It is part of the data dictionary that is created when the Oracle Database is created. Developers may also use DDS context from free and open-source software (FOSS) for structured and transactional queries in open environments. == Typical attributes == Here is a non-exhaustive list of typical items found in a data dictionary for columns or fields: Entity or form name or their ID (EntityID or FormID). The group this field belongs to. Field name, such as RDBMS field name Displayed field title. May default to field name if blank. Field type (string, integer, date, etc.) Measures such as min and max values, display width, or number of decimal places. Different field types may interpret this differently. An alternative is to have different attributes depending on field type. Field display order or tab order Coordinates on screen (if a positional or grid-based UI) Default value Prompt type, such as drop-down list, combo-box, check-boxes, range, etc. Is-required (Boolean) - If 'true', the value cannot be blank, null, or only white-spaces Is-read-only (Boolean) Reference table name, if a foreign key. Can be used for validation or selection lists. Various event handlers or references to. Example: "on-click", "on-validate", etc. See event-driven programming. Format code, such as a regular expression or COBOL-style "PIC" statements Description or synopsis Database index characteristics or specification

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  Forward anonymity

  Forward anonymity is a property of a cryptographic system which prevents an attacker who has recorded past encrypted communications from discovering its contents and participants in the future. This property is analogous to forward secrecy. An example of a system which uses forward anonymity is a public key cryptography system, where the public key is well-known and used to encrypt a message, and an unknown private key is used to decrypt it. In this system, one of the keys is always said to be compromised, but messages and their participants are still unknown by anyone without the corresponding private key. In contrast, an example of a system which satisfies the perfect forward secrecy property is one in which a compromise of one key by an attacker (and consequent decryption of messages encrypted with that key) does not undermine the security of previously used keys. Forward secrecy does not refer to protecting the content of the message, but rather to the protection of keys used to decrypt messages. == History == Originally introduced by Whitfield Diffie, Paul van Oorschot, and Michael James Wiener to describe a property of STS (station-to-station protocol) involving a long term secret, either a private key or a shared password. == Public Key Cryptography == Public Key Cryptography is a common form of a forward anonymous system. It is used to pass encrypted messages, preventing any information about the message from being discovered if the message is intercepted by an attacker. It uses two keys, a public key and a private key. The public key is published, and is used by anyone to encrypt a plaintext message. The Private key is not well known, and is used to decrypt cyphertext. Public key cryptography is known as an asymmetric decryption algorithm because of different keys being used to perform opposing functions. Public key cryptography is popular because, while it is computationally easy to create a pair of keys, it is extremely difficult to determine the private key knowing only the public key. Therefore, the public key being well known does not allow messages which are intercepted to be decrypted. This is a forward anonymous system because one compromised key (the public key) does not compromise the anonymity of the system. == Web of Trust == A variation of the public key cryptography system is a Web of trust, where each user has both a public and private key. Messages sent are encrypted using the intended recipient's public key, and only this recipient's private key will decrypt the message. They are also signed with the senders private key. This creates added security where it becomes more difficult for an attacker to pretend to be a user, as the lack of a private key signature indicates a non-trusted user. == Limitations == A forward anonymous system does not necessarily mean a wholly secure system. A successful cryptanalysis of a message or sequence of messages can still decode the information without the use of a private key or long term secret. == News == Forward anonymity, along with other privacy-protecting measures, received a burst of media attention after the leak of classified information by Edward Snowden, beginning in June, 2013, which indicated that the NSA and FBI, through specially crafted backdoors in software and computer systems, were conducting mass surveillance over large parts of the population of both the United States (see Mass surveillance in the United States), Europe, Asia, and other parts of the world. They justified this practice as an aid to catch predatory pedophiles. Opponents to this practice argue that leaving in a back door to law enforcement increases the risk of attackers being able to decrypt information, as well as questioning its legality under the US Constitution, specifically being a form of illegal Search and Seizure.

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  Coupled pattern learner

  Coupled Pattern Learner (CPL) is a machine learning algorithm which couples the semi-supervised learning of categories and relations to forestall the problem of semantic drift associated with boot-strap learning methods. == Coupled Pattern Learner == Semi-supervised learning approaches using a small number of labeled examples with many unlabeled examples are usually unreliable as they produce an internally consistent, but incorrect set of extractions. CPL solves this problem by simultaneously learning classifiers for many different categories and relations in the presence of an ontology defining constraints that couple the training of these classifiers. It was introduced by Andrew Carlson, Justin Betteridge, Estevam R. Hruschka Jr. and Tom M. Mitchell in 2009. == CPL overview == CPL is an approach to semi-supervised learning that yields more accurate results by coupling the training of many information extractors. Basic idea behind CPL is that semi-supervised training of a single type of extractor such as ‘coach’ is much more difficult than simultaneously training many extractors that cover a variety of inter-related entity and relation types. Using prior knowledge about the relationships between these different entities and relations CPL makes unlabeled data as a useful constraint during training. For e.g., ‘coach(x)’ implies ‘person(x)’ and ‘not sport(x)’. == CPL description == === Coupling of predicates === CPL primarily relies on the notion of coupling the learning of multiple functions so as to constrain the semi-supervised learning problem. CPL constrains the learned function in two ways. Sharing among same-arity predicates according to logical relations Relation argument type-checking === Sharing among same-arity predicates === Each predicate P in the ontology has a list of other same-arity predicates with which P is mutually exclusive. If A is mutually exclusive with predicate B, A’s positive instances and patterns become negative instances and negative patterns for B. For example, if ‘city’, having an instance ‘Boston’ and a pattern ‘mayor of arg1’, is mutually exclusive with ‘scientist’, then ‘Boston’ and ‘mayor of arg1’ will become a negative instance and a negative pattern respectively for ‘scientist.’ Further, Some categories are declared to be a subset of another category. For e.g., ‘athlete’ is a subset of ‘person’. === Relation argument type-checking === This is a type checking information used to couple the learning of relations and categories. For example, the arguments of the ‘ceoOf’ relation are declared to be of the categories ‘person’ and ‘company’. CPL does not promote a pair of noun phrases as an instance of a relation unless the two noun phrases are classified as belonging to the correct argument types. === Algorithm description === Following is a quick summary of the CPL algorithm. Input: An ontology O, and a text corpus C Output: Trusted instances/patterns for each predicate for i=1,2,...,∞ do foreach predicate p in O do EXTRACT candidate instances/contextual patterns using recently promoted patterns/instances; FILTER candidates that violate coupling; RANK candidate instances/patterns; PROMOTE top candidates; end end ==== Inputs ==== A large corpus of Part-Of-Speech tagged sentences and an initial ontology with predefined categories, relations, mutually exclusive relationships between same-arity predicates, subset relationships between some categories, seed instances for all predicates, and seed patterns for the categories. ==== Candidate extraction ==== CPL finds new candidate instances by using newly promoted patterns to extract the noun phrases that co-occur with those patterns in the text corpus. CPL extracts, Category Instances Category Patterns Relation Instances Relation Patterns ==== Candidate filtering ==== Candidate instances and patterns are filtered to maintain high precision, and to avoid extremely specific patterns. An instance is only considered for assessment if it co-occurs with at least two promoted patterns in the text corpus, and if its co-occurrence count with all promoted patterns is at least three times greater than its co-occurrence count with negative patterns. ==== Candidate ranking ==== CPL ranks candidate instances using the number of promoted patterns that they co-occur with so that candidates that occur with more patterns are ranked higher. Patterns are ranked using an estimate of the precision of each pattern. ==== Candidate promotion ==== CPL ranks the candidates according to their assessment scores and promotes at most 100 instances and 5 patterns for each predicate. Instances and patterns are only promoted if they co-occur with at least two promoted patterns or instances, respectively. == Meta-Bootstrap Learner == Meta-Bootstrap Learner (MBL) was also proposed by the authors of CPL. Meta-Bootstrap learner couples the training of multiple extraction techniques with a multi-view constraint, which requires the extractors to agree. It makes addition of coupling constraints on top of existing extraction algorithms, while treating them as black boxes, feasible. MBL assumes that the errors made by different extraction techniques are independent. Following is a quick summary of MBL. Input: An ontology O, a set of extractors ε Output: Trusted instances for each predicate for i=1,2,...,∞ do foreach predicate p in O do foreach extractor e in ε do Extract new candidates for p using e with recently promoted instances; end FILTER candidates that violate mutual-exclusion or type-checking constraints; PROMOTE candidates that were extracted by all extractors; end end Subordinate algorithms used with MBL do not promote any instance on their own, they report the evidence about each candidate to MBL and MBL is responsible for promoting instances. == Applications == In their paper authors have presented results showing the potential of CPL to contribute new facts to existing repository of semantic knowledge, Freebase

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  Customer data management

  Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data. Surveys and data can be centrally located and widely accessible within a company, as opposed to being warehoused in separate departments. CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if they are to retain and increase their customer base. Efficient CDM solutions provide companies with the ability to deal instantly with customer issues and obtain immediate feedback. As a result, customer retention and customer satisfaction can show marked improvement. According to a study by Aberdeen Group, "above-average and best-in-class companies... attain greater than 20% annual improvement in retention rates, revenues, data accuracy and partner/customer satisfaction rates." == Customer data management and cloud computing == Cloud computing offers an attractive choice for CDM in many companies due to its accessibility and cost-effectiveness. Businesses can decide who, within their company, should have the ability to create, adjust, analyze or share customer information. In December 2010, 52% of Information Technology (IT) professionals worldwide were deploying, or planning to deploy, cloud computing; this percentage is far higher in many countries. == Background == Customer data management, as a term, was coined in the 1990s, pre-dating the alternative term enterprise feedback management (EFM). CDM was introduced as a software solution that would replace earlier disc-based or paper-based surveys and spreadsheet data. Initially, CDM solutions were marketed to businesses as software, which were specific to one company, and often to one department within that company. This was superseded by application service providers (ASPs) where software was hosted for end user organizations, thus avoiding the necessity for IT professionals to deploy and support software. However, ASPs with their single-tenancy architecture were, in turn, superseded by software as a service (SaaS), engineered for multi-tenancy. By 2007 SaaS applications, giving businesses on-demand access to their customer information, were rapidly gaining popularity compared with ASPs. Cloud computing now includes SaaS and many prominent CDM providers offer cloud-based applications to their clients. In recent years, there has been a push away from the term EFM, with many of those working in this area advocating the slightly updated use of CDM. The return to the term CDM is largely based on the greater need for clarity around the solutions offered by companies, and on the desire to retire terminology veering on techno-jargon that customers may have a hard time understanding.

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  Instant messaging

  Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate (real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern instant messaging applications and services (also variously known as instant messenger, messaging app, chat app, chat client, or simply a messenger) tend to also feature the exchange of multimedia, emojis, file transfer, VoIP (voice calling), and video chat capabilities. Instant messaging systems facilitate connections between specified known users (often using a contact list also known as a "buddy list" or "friend list") or in chat rooms, and can be standalone apps or integrated into a wider social media platform, or in a website where it can, for instance, be used for conversational commerce. Originally the term "instant messaging" was distinguished from "text messaging" by being run on a computer network instead of a cellular/mobile network, being able to write longer messages, real-time communication, presence ("status"), and being free (only cost of access instead of per SMS message sent). Instant messaging was pioneered in the early Internet era; the IRC protocol was the earliest to achieve wide adoption. Later in the 1990s, ICQ was among the first closed and commercialized instant messengers, and several rival services appeared afterwards as it became a popular use of the Internet. Beginning with its first introduction in 2005, BlackBerry Messenger became the first popular example of mobile-based IM, combining features of traditional IM and mobile SMS. Instant messaging remains very popular today; IM apps are the most widely used smartphone apps: in 2018 for instance there were 980 million monthly active users of WeChat and 1.3 billion monthly users of WhatsApp, the largest IM network. == Overview == Instant messaging (IM), sometimes also called "messaging" or "texting", consists of computer-based human communication between two users (private messaging) or more (chat room or "group") in real-time, allowing immediate receipt of acknowledgment or reply. This is in direct contrast to email, where conversations are not in real-time, and the perceived quasi-synchrony of the communications by the users (although many systems allow users to send offline messages that the other user receives when logging in). Earlier IM networks were limited to text-based communication, not dissimilar to mobile text messaging. As technology has moved forward, IM has expanded to include voice calling using a microphone, videotelephony using webcams, file transfer, location sharing, image and video transfer, voice notes, and other features. IM is conducted over the Internet or other types of networks (see also LAN messenger). Depending on the IM protocol, the technical architecture can be peer-to-peer (direct point-to-point transmission) or client–server (when all clients have to first connect to the central server). Primary IM services are controlled by their corresponding companies and usually follow the client-server model. At one point, the term "Instant Messenger" was a service mark of AOL Time Warner and could not be used in software not affiliated with AOL in the United States. For this reason, in April 2007, the instant messaging client formerly named Gaim (or gaim) announced that they would be renamed "Pidgin". === Clients === Modern IM services generally provide their own client, either a separately installed application or a browser-based client. They are normally centralised networks run by the servers of the platform's operators, unlike peer-to-peer protocols like XMPP. These usually only work within the same IM network, although some allow limited function with other services (see #Interoperability). Third-party client software applications exist that will connect with most of the major IM services. There is the class of instant messengers that uses the serverless model, which doesn't require servers, and the IM network consists only of clients. There are several serverless messengers: RetroShare, Tox, Bitmessage, Ricochet. See also: LAN messenger. Some examples of popular IM services today include Signal, Telegram, WhatsApp Messenger, WeChat, QQ Messenger, Viber, Line, and Snapchat. The popularity of certain apps greatly differ between different countries. Certain apps have an emphasis on certain uses - for example, Skype focuses on video calling, Slack focuses on messaging and file sharing for work teams, and Snapchat focuses on image messages. Some social networking services offer messaging services as a component of their overall platform, such as Facebook's Facebook Messenger, who also own WhatsApp. Others have a direct IM function as an additional adjunct component of their social networking platforms, like Instagram, Reddit, Tumblr, TikTok, Clubhouse and Twitter; this also includes for example dating websites, such as OkCupid or Plenty of Fish, and online gaming chat platforms. === Features === ==== Private and group messaging ==== Private chat allows users to converse privately with another person or a group. Privacy can also be enhanced in several ways, such as end-to-end encryption by default. Public and group chat features allow users to communicate with multiple people simultaneously. ==== Calling ==== Many major IM services and applications offer a call feature for user-to-user voice calls, conference calls, and voice messages. The call functionality is useful for professionals who utilize the application for work purposes and as a hands-free method. Videotelephony using a webcam is also possible by some. ==== Games and entertainment ==== Some IM applications include in-app games for entertainment. Yahoo! Messenger, for example, introduced these where users could play a game and viewed by friends in real-time. MSN Messenger featured a number of playable games within the interface. Facebook's Messenger has had a built-in option to play games with people in a chat, including games like Tetris and Blackjack. Discord features multiple games built inside the "activities" tab in voice channels. ==== Payments ==== A relatively new feature to instant messaging, peer-to-peer payments are available for financial tasks on top of communication. The lack of a service fee also makes these advantageous to financial applications. IM services such as Facebook Messenger and the WeChat 'super-app' for example offer a payment feature. == History == === Early systems === Though the term dates from the 1990s, instant messaging predates the Internet, first appearing on multi-user operating systems like Compatible Time-Sharing System (CTSS) and Multiplexed Information and Computing Service (Multics) in the mid-1960s. Initially, some of these systems were used as notification systems for services like printing, but quickly were used to facilitate communication with other users logged into the same machine. CTSS facilitated communication via text message for up to 30 people. Parallel to instant messaging were early online chat facilities, the earliest of which was Talkomatic (1973) on the PLATO system, which allowed 5 people to chat simultaneously on a 512 x 512 plasma display (5 lines of text + 1 status line per person). During the bulletin board system (BBS) phenomenon that peaked during the 1980s, some systems incorporated chat features which were similar to instant messaging; Freelancin' Roundtable was one prime example. The first such general-availability commercial online chat service (as opposed to PLATO, which was educational) was the CompuServe CB Simulator in 1980, created by CompuServe executive Alexander "Sandy" Trevor in Columbus, Ohio. As networks developed, the protocols spread with the networks. Some of these used a peer-to-peer protocol (e.g. talk, ntalk and ytalk), while others required peers to connect to a server (see talker and IRC). The Zephyr Notification Service (still in use at some institutions) was invented at MIT's Project Athena in the 1980s to allow service providers to locate and send messages to users. Early instant messaging programs were primarily real-time text, where characters appeared as they were typed. This includes the Unix "talk" command line program, which was popular in the 1980s and early 1990s. Some BBS chat programs (i.e. Celerity BBS) also used a similar interface. Modern implementations of real-time text also exist in instant messengers, such as AOL's Real-Time IM as an optional feature. In the latter half of the 1980s and into the early 1990s, the Quantum Link online service for Commodore 64 computers offered user-to-user messages between concurrently connected customers, which they called "On-Line Messages" (or OLM for short), and later "FlashMail." Quantum Link later became America Online and made AOL Instant Messenger (AIM, discussed later). While the Quantum Link client software ran on a Commodore 64, using only

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