AI Data Quality Analyst Jobs

AI Data Quality Analyst Jobs — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Deep learning in photoacoustic imaging

    Deep learning in photoacoustic imaging

    Photoacoustic imaging (PA) is based on the photoacoustic effect, in which optical absorption causes a rise in temperature, which causes a subsequent rise in pressure via thermo-elastic expansion. This pressure rise propagates through the tissue and is sensed via ultrasonic transducers. Due to the proportionality between the optical absorption, the rise in temperature, and the rise in pressure, the ultrasound pressure wave signal can be used to quantify the original optical energy deposition within the tissue. Photoacoustic imaging has applications of deep learning in both photoacoustic computed tomography (PACT) and photoacoustic microscopy (PAM). PACT utilizes wide-field optical excitation and an array of unfocused ultrasound transducers. Similar to other computed tomography methods, the sample is imaged at multiple view angles, which are then used to perform an inverse reconstruction algorithm based on the detection geometry (typically through universal backprojection, modified delay-and-sum, or time reversal ) to elicit the initial pressure distribution within the tissue. PAM on the other hand uses focused ultrasound detection combined with weakly focused optical excitation (acoustic resolution PAM or AR-PAM) or tightly focused optical excitation (optical resolution PAM or OR-PAM). PAM typically captures images point-by-point via a mechanical raster scanning pattern. At each scanned point, the acoustic time-of-flight provides axial resolution while the acoustic focusing yields lateral resolution. == Applications of deep learning in PACT == The first application of deep learning in PACT was by Reiter et al. in which a deep neural network was trained to learn spatial impulse responses and locate photoacoustic point sources. The resulting mean axial and lateral point location errors on 2,412 of their randomly selected test images were 0.28 mm and 0.37 mm respectively. After this initial implementation, the applications of deep learning in PACT have branched out primarily into removing artifacts from acoustic reflections, sparse sampling, limited-view, and limited-bandwidth. There has also been some recent work in PACT toward using deep learning for wavefront localization. There have been networks based on fusion of information from two different reconstructions to improve the reconstruction using deep learning fusion based networks. === Using deep learning to locate photoacoustic point sources === Traditional photoacoustic beamforming techniques modeled photoacoustic wave propagation by using detector array geometry and the time-of-flight to account for differences in the PA signal arrival time. However, this technique failed to account for reverberant acoustic signals caused by acoustic reflection, resulting in acoustic reflection artifacts that corrupt the true photoacoustic point source location information. In Reiter et al., a convolutional neural network (similar to a simple VGG-16 style architecture) was used that took pre-beamformed photoacoustic data as input and outputted a classification result specifying the 2-D point source location. ==== Deep learning for PA wavefront localization ==== Johnstonbaugh et al. was able to localize the source of photoacoustic wavefronts with a deep neural network. The network used was an encoder-decoder style convolutional neural network. The encoder-decoder network was made of residual convolution, upsampling, and high field-of-view convolution modules. A Nyquist convolution layer and differentiable spatial-to-numerical transform layer were also used within the architecture. Simulated PA wavefronts served as the input for training the model. To create the wavefronts, the forward simulation of light propagation was done with the NIRFast toolbox and the light-diffusion approximation, while the forward simulation of sound propagation was done with the K-Wave toolbox. The simulated wavefronts were subjected to different scattering mediums and Gaussian noise. The output for the network was an artifact free heat map of the targets axial and lateral position. The network had a mean error rate of less than 30 microns when localizing target below 40 mm and had a mean error rate of 1.06 mm for localizing targets between 40 mm and 60 mm. With a slight modification to the network, the model was able to accommodate multi target localization. A validation experiment was performed in which pencil lead was submerged into an intralipid solution at a depth of 32 mm. The network was able to localize the lead's position when the solution had a reduced scattering coefficient of 0, 5, 10, and 15 cm−1. The results of the network show improvements over standard delay-and-sum or frequency-domain beamforming algorithms and Johnstonbaugh proposes that this technology could be used for optical wavefront shaping, circulating melanoma cell detection, and real-time vascular surgeries. === Removing acoustic reflection artifacts (in the presence of multiple sources and channel noise) === Building on the work of Reiter et al., Allman et al. utilized a full VGG-16 architecture to locate point sources and remove reflection artifacts within raw photoacoustic channel data (in the presence of multiple sources and channel noise). This utilization of deep learning trained on simulated data produced in the MATLAB k-wave library, and then later reaffirmed their results on experimental data. === Ill-posed PACT reconstruction === In PACT, tomographic reconstruction is performed, in which the projections from multiple solid angles are combined to form an image. When reconstruction methods like filtered backprojection or time reversal, are ill-posed inverse problems due to sampling under the Nyquist-Shannon's sampling requirement or with limited-bandwidth/view, the resulting reconstruction contains image artifacts. Traditionally these artifacts were removed with slow iterative methods like total variation minimization, but the advent of deep learning approaches has opened a new avenue that utilizes a priori knowledge from network training to remove artifacts. In the deep learning methods that seek to remove these sparse sampling, limited-bandwidth, and limited-view artifacts, the typical workflow involves first performing the ill-posed reconstruction technique to transform the pre-beamformed data into a 2-D representation of the initial pressure distribution that contains artifacts. Then, a convolutional neural network (CNN) is trained to remove the artifacts, in order to produce an artifact-free representation of the ground truth initial pressure distribution. ==== Using deep learning to remove sparse sampling artifacts ==== When the density of uniform tomographic view angles is under what is prescribed by the Nyquist-Shannon's sampling theorem, it is said that the imaging system is performing sparse sampling. Sparse sampling typically occurs as a way of keeping production costs low and improving image acquisition speed. The typical network architectures used to remove these sparse sampling artifacts are U-net and Fully Dense (FD) U-net. Both of these architectures contain a compression and decompression phase. The compression phase learns to compress the image to a latent representation that lacks the imaging artifacts and other details. The decompression phase then combines with information passed by the residual connections in order to add back image details without adding in the details associated with the artifacts. FD U-net modifies the original U-net architecture by including dense blocks that allow layers to utilize information learned by previous layers within the dense block. Another technique was proposed using a simple CNN based architecture for removal of artifacts and improving the k-wave image reconstruction. ==== Removing limited-view artifacts with deep learning ==== When a region of partial solid angles are not captured, generally due to geometric limitations, the image acquisition is said to have limited-view. As illustrated by the experiments of Davoudi et al., limited-view corruptions can be directly observed as missing information in the frequency domain of the reconstructed image. Limited-view, similar to sparse sampling, makes the initial reconstruction algorithm ill-posed. Prior to deep learning, the limited-view problem was addressed with complex hardware such as acoustic deflectors and full ring-shaped transducer arrays, as well as solutions like compressed sensing, weighted factor, and iterative filtered backprojection. The result of this ill-posed reconstruction is imaging artifacts that can be removed by CNNs. The deep learning algorithms used to remove limited-view artifacts include U-net and FD U-net, as well as generative adversarial networks (GANs) and volumetric versions of U-net. One GAN implementation of note improved upon U-net by using U-net as a generator and VGG as a discriminator, with the Wasserstein metric and gradient penalty to stabilize training (WGAN-GP). ==== Pixel-wise interpolation

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  • Influencer

    Influencer

    An influencer is an individual who has the capacity to shape the attitudes, behavior, or decisions of others through authority, knowledge, position, or the nature of the relationship with the audience. The term is used in various fields such as media, business, politics, religion, and communication, referring to influencers such as social media influencers, podcasters, public speakers, religious influencers, writers, and newsletter writers etc who have dedicated followings in various areas. One writer defines influencers as "a range of third parties who exercise influence over the organization and its potential customers." Another writer defines an influencer as a "third party who significantly shapes the customer's purchasing decision but may never be accountable for it." According to another writer, influencers are "well-connected, create an impact, have active minds, and are trendsetters". Just because a person has many followers does not necessarily mean they have much influence over those people. In contemporary usage, the term frequently refers to a social media influencer, (also known as an online influencer or simply influencer) a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. A 1% increase in spending on influencer marketing can lead to a 0.5% increase in audience engagement. As such, an influencer effectively acts as a modern salesperson or a marketer. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. As of 2023, Instagram is the social media platform businesses spend the most advertising money towards marketing with influencers. However, influencers can have an impact on any social media network. == History == === Origins === The word influencer in its general sense of a person or thing that exerts influence, is attested in historical sources at least since the 17th century. The Oxford English Dictionary (OED) gives 1664 as the earliest example of usage and cites a sentence from Henry More's A Modest Enquiry into the Mystery of Iniquity: "The head and influencer of the whole Church". The origins of online influencing can be traced back to the emergence of digital blogs and platforms in the early 2000s. Nevertheless, recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous". A crucial aspect of influencing is their association with sponsors. The 2015 debut of Vamp, a company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addressed the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have a greater negative impact on young, impressionable audiences in comparison with traditional media such as magazines, billboards, advertisements, and tabloids featuring celebrities. Online, it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. One theory considers the former American First Lady Eleanor Roosevelt (1884–1962) to be the "original media influencer." While she achieved celebrity in her role as First Lady, she built a global personal brand as a wise, informative, trustworthy American woman. Her voice was her own, unrestricted by political advisors and powerful men, and with it, Roosevelt exerted unprecedented social and cultural influence in radio, print, public speaking, film, and television until she died. In one notable example, it may have been Roosevelt's television support of John F. Kennedy which nudged his "hairline victory" during the 1960 Presidential campaign. In another example, David Ogilvy paid Roosevelt more than a quarter of a million dollars in today's currency to make a TV commercial for Good Luck margarine (1959), in which Roosevelt also managed to mention world hunger. As a content creator, she wrote My Day, a popular daily newspaper column that ran nationwide for twenty-six years. Like a social media post, My Day covered all aspects of her life, and in it Roosevelt often recommended movies, books, and products that she admired. Roosevelt also had a hand in designing all three of her public affairs television shows. Unlike contemporary influencers, she was less motivated by a pay-to-play situation than by a desire to educate and inspire; but she did use her influence to benefit the entertainment industry careers of her children, and she welcomed the revenue that her influence bought, most of which was donated to charity. === 2000s === The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of the labor of young individuals without providing remuneration. In 2004, The Blogstar Network was established by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as the first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With the success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry was worth as much as $8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano, the Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. === 2010s === By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. By this period, influencer marketing had become a widely researched field globally, with systematic reviews drawing on hundreds of studies that documented the growing role of authenticity, audience engagement, and parasocial relationships in shaping how consumers responded to influencer content across different markets. During this period, influencer culture also developed through distinct channels outside Western markets. In South Korea, the global spread of Korean pop culture, also called K-Pop, through platforms such as YouTube, Facebook, and Twitter gave rise to what scholars have called 'Hallyu 2.0' or the 'New Korean Wave', where fans throughout Southeast Asia, North America, Latin America, and Europe shared, subtitled, and redistributed Korean music and film content on a large scale. This helped Korean entertainers to build substantial followings internationally. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in the products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An in

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  • Online Safety Amendment (Social Media Minimum Age) Act 2024

    Online Safety Amendment (Social Media Minimum Age) Act 2024

    The Online Safety Amendment (Social Media Minimum Age) Act 2024 is an Australian act of parliament that prohibits minors under the age of 16 from holding an account on certain social media platforms. It is an amendment to the Online Safety Act 2021 and was passed by the Parliament of Australia on 29 November 2024. It imposes monetary penalties on social media companies that fail to take reasonable steps to prevent minors under 16 that are located in Australia from having accounts on their services. The legislation allows the government to determine which social media platforms must ban age‑restricted users and proclaim a date for the commencement of the ban, with those provisions taking effect on 10 December 2025. Facebook, Instagram, Reddit, Snapchat, TikTok, Twitter, Threads, Twitch, Kick, and YouTube were age‑restricted on 10 December 2025, with the possibility that more platforms may be added. The act is being challenged in the High Court by the Digital Freedom Project. == Background == The ban on access to social media by young people by the federal government originated in November 2023, when shadow communications minister David Coleman introduced a private member's bill requiring the government to conduct a trial for age-verification technology on pornography and social media platforms. While the bill did not succeed, the Albanese government funded the trial in the 2024 Australian federal budget. In June 2024, opposition leader Peter Dutton pledged that a Coalition government would implement a ban on social media for under-16s within 100 days of taking office. The following month, prime minister Anthony Albanese announced the government would introduce legislation banning under-16s from social media. The Online Safety Amendment (Social Media Minimum Age) Bill 2024 was introduced into parliament by minister for communications Michelle Rowland on 21 November 2024, passing both houses on 28 November 2024. The ban on access to social media by young people by the federal government also gained momentum following an entreaty by the wife of the premier of South Australia, Peter Malinauskas, to her husband. She requested that he read The Anxious Generation by Jonathan Haidt and take action to address the impact of social media on the mental health of children. The couple have four young children, and, thinking of them, the premier thought that government should play a part in helping parents to regulate use of social media by their children at home. Malinauskas contacted former High Court chief justice Robert French, who agreed to look at the issue, and in September 2024 handed the premier a 267 page proposal, which he dubbed a "Swiss Army knife" rather than a machete, to adjust to social media's "changing landscape and its complexity". The leaders of other states and territories gave their support to Malinauskas's idea, and he took the French report to National Cabinet to collaborate with chief ministers, premiers, and the prime minister. Community support swelled after stories of parents who had lost their children to suicide after being bullied on social media were published. Albanese himself was moved by a personal letter received from Kelly O'Brien, whose 12-year-old daughter Charlotte had taken her own life due to bullying at school. An event took place at the sidelines of the United Nations General Assembly session in September 2025 at which a mother spoke of her daughter's suicide as "death by bullying ... enabled by social media". The speech won support from world leaders in Greece, Fiji, Tonga and the president of the European Commission Ursula von der Leyen. In early September 2024, South Australia proposed legislation similar to the federal law now in place. The state-based version was intended to ban users under the age of 14, unlike the federal law, which bans those under 16. The state-based law also proposed to require parental consent for 14 and 15‑year‑olds. Later in September, prime minister Anthony Albanese announced that his government intended to introduce legislation to set a minimum age requirement for social media. In November 2024, the federal government indicated their intention to engage the Age Check Certification Scheme following a tender process for an age assurance technology trial. The Albanese government's proposed ban was supported by the governments of every state and territory. Albanese described social media as a "scourge", and said "I want people to spend more time on the footy field or the netball court than they're spending on their phones", that family members are "worried sick about the safety of our kids online", and that social media "is having a negative impact on young people's mental health and on anxiety". Albanese's statements followed an earlier pledge by Liberal opposition leader Peter Dutton who was pushed by the early advocacy of shadow communications minister David Coleman to implement a ban on social media for under 16s within 100 days of being elected. The opposition organised an open letter signed by 140 experts who specialise in child welfare and technology. The opposition was concerned about the invasion of privacy that will occur with the introduction of identification-based age checks. An advocacy group for digital companies in Australia called the plans a "20th Century response to 21st Century challenges". A director of a mental health service voiced concerns, stating that "73% of young people across Australia who accessed mental health support did so through social media". == Implementation == Social media companies will receive a transition period of one year after the legislation is enacted to introduce reasonable controls preventing minors under the age of 16 from holding accounts on their services while physically located in Australia. Enforcement will involve fines of up to A$49.5 million for companies failing to take such steps, with no consequences for parents and children who violate the restrictions. There are no parental consent exceptions to the ban, and while the use of virtual private networks (VPNs) to access these services remains legal in Australia, the services are expected to try to stop under 16s from using VPNs to pretend to be outside Australia. The expectation is to make best-efforts to implement the ban on platforms including Facebook, Instagram, Reddit, Snapchat, TikTok, Twitter, Threads, Twitch, Kick and YouTube. Some social media companies are now obligated to become good enough at profiling Australian children under 16 to satisfy the Australian government they tried to implement the ban to avoid being fined. Consequently, social media companies said they will try to identify restricted users using various methods including behavioural inferencing. On 5 November 2025, it was announced that online gaming platform Roblox will not be banned, but Reddit and live-streaming platform Kick will be added to the list of platforms to be banned. A report by Age Check Certification Scheme, a UK company recruited by the government to consult on the technology used to implement the restrictions, was issued in June 2025, ahead of the December deadline to implement the ban. In June 2025, the preliminary report was released, which stated that "there are no significant technological barriers" to implementing the ban. In late July 2025, Google warned that it would sue the Australian government if YouTube was included in the ban. On 30 July, the government announced that it would extend its social media age limit to include YouTube, following advice from Grant. On 30 July 2025, the minister for communications, Anika Wells, published the Online Safety (Age-Restricted Social Media Platforms) Rules 2025, which specify exactly which types of social media platforms will be banned for certain users. On 31 August 2025, the full report was released, which stated that it would technically be possible to implement the ban; however, coordination among different services is required to successfully implement it. It also highlighted the benefits and flaws of different methods of age verification. On 16 September 2025, it was announced that the eSafety Commissioner will be able to take legal action against social media companies that have not pursued reasonable steps to bar users under the age of 16, and that fines can range up to A$49.5 million against these companies in court. On 19 November 2025, Meta announced that from 4 December their platforms (Instagram, Facebook, and Threads) would be removing users under the age of 16 ahead of the 10 December deadline. Users will be able to scan a face or provide an identity document to prove their age. On 21 November 2025, the eSafety Commissioner announced that the live-streaming platform Twitch will be included in the ban, but that Pinterest would not be. In December 2025, eSafety Commissioner Julie Inman Grant suggested efforts to block users include use by social media companies of various "signals" to identify children that are

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  • Data Management Association

    Data Management Association

    The Data Management Association (DAMA), formerly known as the Data Administration Management Association, is a global not-for-profit organization which aims to advance concepts and practices about information management and data management. It describes itself as vendor-independent, all-volunteer organization, and has a membership consisting of technical and business professionals. Its international branch is called DAMA International (or DAMA-I), and DAMA also has various continental and national branches around the world. == History == The Data Management Association International was founded in 1980 in Los Angeles. Other early chapters were: San Francisco, Portland, Seattle, Minneapolis, New York, and Washington D.C. == Data Management Body of Knowledge == DAMA has published the Data Management Body of Knowledge (DMBOK), which contains suggestions on best practices and suggestions of a common vernacular for enterprise data management. The first edition (DAMA-DMBOK) was published on 2009 November 1, the second edition (DAMA-DMBOK2) was published on 2017 July 1., and the Revised second edition (DAMA-DMBOK2 rev.2) was published on 2019 March 19. DMBOK has been described by the authors as being an "equivalent" to the Project Management Body of Knowledge (PMBOK) and Business Analysis Body of Knowledge (BABOK). It encompasses topics such as data architecture, security, quality, modelling, governance, big data, data science, and more. DMBOK also includes the DAMA Data Wheel, an infographic which represents core data management practices. The center of the infographic is data governance, and the surrounding segments each represent a different aspect of data management: Data architecture Data modeling and design Data storage and operations Data security Data integration and interoperability Document management Content management Master data management Reference data and master data Data warehousing Metadata management Data quality Business intelligence Data science == Professional Accreditation == DAMA also provides a professional data management certification for individuals known as a Certified Data Management Professional (CDMP), which is based on the DMBOK as a study reference. There are four levels of certification based on career experience and exam results. The highest level, Fellow, requires 25 years of experience and nomination by DAMA members. It is an example of one of many competing certifications for data management professionals.

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  • Apache Pig

    Apache Pig

    Apache Pig is a high-level platform for creating programs that run on Apache Hadoop. The language for this platform is called Pig Latin. Pig can execute its Hadoop jobs in MapReduce, Apache Tez, or Apache Spark. Pig Latin abstracts the programming from the Java MapReduce idiom into a notation which makes MapReduce programming high level, similar to that of SQL for relational database management systems. Pig Latin can be extended using user-defined functions (UDFs) which the user can write in Java, Python, JavaScript, Ruby or Groovy and then call directly from the language. == History == Apache Pig was originally developed at Yahoo Research around 2006 for researchers to have an ad hoc way of creating and executing MapReduce jobs on very large data sets. In 2007, it was moved into the Apache Software Foundation. === Naming === Regarding the naming of the Pig programming language, the name was chosen arbitrarily and stuck because it was memorable, easy to spell, and for novelty. The story goes that the researchers working on the project initially referred to it simply as 'the language'. Eventually they needed to call it something. Off the top of his head, one researcher suggested Pig, and the name stuck. It is quirky yet memorable and easy to spell. While some have hinted that the name sounds coy or silly, it has provided us with an entertaining nomenclature, such as Pig Latin for the language, Grunt for the shell, and PiggyBank for the CPAN-like shared repository. == Example == Below is an example of a "Word Count" program in Pig Latin: The above program will generate parallel executable tasks which can be distributed across multiple machines in a Hadoop cluster to count the number of words in a dataset such as all the webpages on the internet. == Pig vs SQL == In comparison to SQL, Pig has a nested relational model, uses lazy evaluation, uses extract, transform, load (ETL), is able to store data at any point during a pipeline, declares execution plans, supports pipeline splits, thus allowing workflows to proceed along DAGs instead of strictly sequential pipelines. On the other hand, it has been argued DBMSs are substantially faster than the MapReduce system once the data is loaded, but that loading the data takes considerably longer in the database systems. It has also been argued RDBMSs offer out of the box support for column-storage, working with compressed data, indexes for efficient random data access, and transaction-level fault tolerance. Pig Latin is procedural and fits very naturally in the pipeline paradigm while SQL is instead declarative. In SQL users can specify that data from two tables must be joined, but not what join implementation to use (You can specify the implementation of JOIN in SQL, thus "... for many SQL applications the query writer may not have enough knowledge of the data or enough expertise to specify an appropriate join algorithm."). Pig Latin allows users to specify an implementation or aspects of an implementation to be used in executing a script in several ways. In effect, Pig Latin programming is similar to specifying a query execution plan, making it easier for programmers to explicitly control the flow of their data processing task. SQL is oriented around queries that produce a single result. SQL handles trees naturally, but has no built in mechanism for splitting a data processing stream and applying different operators to each sub-stream. Pig Latin script describes a directed acyclic graph (DAG) rather than a pipeline. Pig Latin's ability to include user code at any point in the pipeline is useful for pipeline development. If SQL is used, data must first be imported into the database, and then the cleansing and transformation process can begin.

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  • Critical data studies

    Critical data studies

    Critical data studies is the exploration of and engagement with social, cultural, and ethical challenges that arise when working with big data. It is through various unique perspectives and taking a critical approach that this form of study can be practiced. As its name implies, critical data studies draws heavily on the influence of critical theory, which has a strong focus on addressing the organization of power structures. This idea is then applied to the study of data. Interest in this unique field of critical data studies began in 2011 with scholars danah boyd and Kate Crawford posing various questions for the critical study of big data and recognizing its potential threatening impacts on society and culture. It was not until 2014, and more exploration and conversations, that critical data studies was officially coined by scholars Craig Dalton and Jim Thatcher. They put a large emphasis on understanding the context of big data in order to approach it more critically. Researchers such as David Ribes, Robert Soden, Seyram Avle, Sarah E. Fox, and Phoebe Sengers focus on understanding data as a historical artifact and taking an interdisciplinary approach towards critical data studies. Other key scholars in this discipline include Rob Kitchin and Tracey P. Lauriault who focus on reevaluating data through different spheres. Various critical frameworks that can be applied to analyze big data include Feminist, Anti-Racist, Queer, Indigenous, Decolonial, Anti-Ableist, as well as Symbolic and Synthetic data science. These frameworks help to make sense of the data by addressing power, biases, privacy, consent, and underrepresentation or misrepresentation concerns that exist in data as well as how to approach and analyze this data with a more equitable mindset. == Motivation == In their article in which they coin the term 'critical data studies,' Dalton and Thatcher also provide several justifications as to why data studies is a discipline worthy of a critical approach. First, 'big data' is an important aspect of twenty-first century society, and the analysis of 'big data' allows for a deeper understanding of what is happening and for what reasons. Big data is important to critical data studies because it is the type of data used within this field. Big data does not necessarily refer to a large data set, it can have a data set with millions of rows, but also a data set that just has a wide variety and expansive scope of data with a smaller type of dataset. As well as having whole populations in the data set and not just sample sizes. Furthermore, big data as a technological tool and the information that it yields are not neutral, according to Dalton and Thatcher, making it worthy of critical analysis in order to identify and address its biases. Building off this idea, another justification for a critical approach is that the relationship between big data and society is an important one, and therefore worthy of study. Ribes et. al. argue there is a need for an interdisciplinary understanding of data as a historical artifact as a motivating aspect of critical data studies.The overarching consensus in the Computer-Supported Cooperative Work (CSCW) field, is that people should speak for the data, and not let the data speak for itself. The sources of big data and it’s relationship to varied metadata can be a complicated one, which leads to data disorder and a need for an ethical analysis. Additionally, Iliadis and Russo (2016) have called for studying data assemblages. This is to say, data has innate technological, political, social, and economic histories that should be taken into consideration. Kitchin argues data is almost never raw, and it is almost always cooked, meaning that it is always spoken for by the data scientists utilizing it. Thus, Big Data should be open to a variety of perspectives, especially those of cultural and philosophical nature. Further, data contains hidden histories, ideologies, and philosophies. Big data technology can cause significant changes in society's structure and in the everyday lives of people, and, being a product of society, big data technology is worthy of sociological investigation. Moreover, data sets are almost never completely without any influence. Rather, data are shaped by the vision or goals of those gathering the data, and during the data collection process, certain things are quantified, stored, sorted and even discarded by the research team. A critical approach is thus necessary in order to understand and reveal the intent behind the information being presented.One of these critical approaches has been through feminist data studies. This method applies feminist principles to critical studies and data collecting and analysis. The goal of this is to address the power imbalance in data science and society. According to Catherine D’Ignazio and Lauren F. Klein, a power analysis can be performed by examining power, challenging power, evaluating emotion and embodiment, rethinking binaries and hierarchies, embracing pluralism, considering context, and making labor visible. Feminist data studies is part of the movement towards making data to benefit everyone and not to increase existing inequalities. Moreover, data alone cannot speak for themselves; in order to possess any concrete meaning, data must be accompanied by theoretical insight or alternative quantitative or qualitative research measures. Based on different social topics such as anti-racist data studies, critical data studies give a focus on those social issues concerning data. Specifically in anti-racist data studies they use a classification approach to get representation for those within that community. Desmond Upton Patton and others used their own classification system in the communities of Chicago to help target and reduce violence with young teens on twitter. They had students in those communities help them to decipher the terminology and emojis of these teens to target the language used in tweets that followed with violence outside of the computer screens. This is just one real world example of critical data studies and its application. Dalton and Thatcher argue that if one were to only think of data in terms of its exploitative power, there is no possibility of using data for revolutionary, liberatory purposes. Finally, Dalton and Thatcher propose that a critical approach in studying data allows for 'big data' to be combined with older, 'small data,' and thus create more thorough research, opening up more opportunities, questions and topics to be explored. == Issues and concerns for critical data scholars == Data plays a pivotal role in the emerging knowledge economy, driving productivity, competitiveness, efficiency, sustainability, and capital accumulation. The ethical, political, and economic dimensions of data dynamically evolve across space and time, influenced by changing regimes, technologies, and priorities. Technically, the focus lies on handling, storing, and analyzing vast data sets, utilizing machine learning-based data mining and analytics. This technological advancement raises concerns about data quality, encompassing validity, reliability, authenticity, usability, and lineage. The use of data in modern society brings about new ways of understanding and measuring the world, but also brings with it certain concerns or issues. Data scholars attempt to bring some of these issues to light in their quest to be critical of data. Technical and organizational issues could include the scope of the data set, meaning there is too little or too much data to work with, leading to inaccurate results. It becomes crucial for critical data scholars to carefully consider the adequacy of data volume for their analyses. The quality of the data itself is another facet of concern. The data itself could be of poor quality, such as an incomplete or messy data set with missing or inaccurate data values. This would lead researchers to have to make edits and assumptions about the data itself. Addressing these issues often requires scholars to make edits and assumptions about the data to ensure its reliability and relevance. Data scientists could have improper access to the actual data set, limiting their abilities to analyze it. Linnet Taylor explains how gaps in data can arise when people of varying levels of power have certain rights to their data sources. These people in power can control what data is collected, how it is displayed and how it is analyzed. The capabilities of the research team also play a crucial role in the quality of data analytics. The research team may have inadequate skills or organizational capabilities which leads to the actual analytics performed on the dataset to be biased. This can also lead to ecological fallacies, meaning an assumption is made about an individual based on data or results from a larger group of people. These technical and organizational challenges highlight the complexity of working with data and

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  • Data exhaust

    Data exhaust

    Data exhaust (also exhaust data) is the trail of data generated as a by-product of users' online activity, behaviour, and transactions, rather than data they deliberately create or submit. It forms part of a broader category of unconventional data that also includes geospatial, network, and time-series data, and may be useful for predictive analytics. Data exhaust can take the form of cookies, temporary files, log files, clickstream records and stored preferences. Actions such as visiting a web page, following a link, or dwelling on an element may all generate exhaust data that is recorded without the user's active awareness. Unlike primary content — which the user intentionally creates — exhaust data is a passive side effect of interaction. A bank, for example, might treat the amounts and parties involved in a transaction as primary data, while secondary data could include whether the transaction was carried out at a cash machine rather than a branch. == Uses == Data exhaust collected by companies is often information that is not immediately useful in isolation, but can be aggregated and analysed to improve products, personalise content, identify trends, and support quality control. Companies may also store exhaust data for future analysis or sell it to third parties. Shoshana Zuboff has described this practice as a core mechanism of what she terms surveillance capitalism, in which behavioural data generated by users is converted into predictive products. Kosciejew notes that large quantities of often raw data are collected in this way, much of which is never analysed. == Medical exhaust data == Many medical devices — including pacemakers, dialysis machines and surgical cameras — generate exhaust data as a by-product of their operation. The majority of this data is never captured or analysed, and is typically discarded once a procedure ends or a device completes its routine monitoring cycle. The potential use of data generated by implanted devices such as pacemakers raises additional legal and ethical questions around ownership and consent. Using electronic health records for research also creates challenges because of the volume of data involved, creating a need for automated algorithms to process it. == Privacy and regulation == The collection and distribution of data exhaust is not in itself illegal in most jurisdictions, but its use raises questions of privacy and informed consent. Steps commonly taken to address these concerns include data anonymisation, offering users an opt-out from the sale of their data, and publishing explicit privacy policies that disclose what data is collected and how it is used.

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  • Unknown key-share attack

    Unknown key-share attack

    As defined by Blake-Wilson & Menezes (1999), an unknown key-share (UKS) attack on an authenticated key agreement (AK) or authenticated key agreement with key confirmation (AKC) protocol is an attack whereby an entity A {\displaystyle A} ends up believing she shares a key with B {\displaystyle B} , and although this is in fact the case, B {\displaystyle B} mistakenly believes the key is instead shared with an entity E ≠ A {\displaystyle E\neq A} . In other words, in a UKS, an opponent, say Eve, coerces honest parties Alice and Bob into establishing a secret key where at least one of Alice and Bob does not know that the secret key is shared with the other. For example, Eve may coerce Bob into believing he shares the key with Eve, while he actually shares the key with Alice. The “key share” with Alice is thus unknown to Bob.

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  • AI Security Institute

    AI Security Institute

    The AI Security Institute (AISI) is a research organisation under the Department for Science, Innovation and Technology, UK, that aims "to equip governments with a scientific understanding of the risks posed by advanced AI". It conducts research and develop and test mitigations. Previously, it was known as the AI Safety Institute. Its creation followed world's first major AI Safety Summit that was held in Bletchley Park in 2023. The institute's professed goal is "building the world's leading understanding of advanced AI risks and solutions, to inform governments so they can keep the public safe". It is designed like a startup in the government "combining the authority of government with the expertise and agility of the private sector". AISI has made access agreements with Anthropic, Google and OpenAI to test their models before release. It has an open source platform called Inspect that permits companies, governments and academics to run standardised safety tests for AI usage. Among the works AISI has done is the reported detection of multiple serious vulnerabilities that could enable development of biological weapons; the vulnerabilities were fixed before the model was launched. It conducts research on diverse fields of AI application. One study by AISI found that LLMs post-trained for political persuasiveness became systematically less accurate and up to 51% more persuasive on political issues. AISI has also worked on the usage of AI for emotional needs. It found that nearly 10 percent of UK citizens used systems like chatbots for emotional purposes on a weekly basis. It found that "systems are now outperforming PhD-level researchers on scientific knowledge tests and helping non-experts succeed at lab work that would previously have been out of reach" in a report published in December 2025. Former chief AI officer of GCHQ Adam Beaumont is the institution's interim director. UK prime minister's AI advisor Jade Leung is the chief technology officer.

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  • Corporate surveillance

    Corporate surveillance

    Corporate surveillance describes the practice of businesses monitoring and extracting information from their users, clients, or staff. This information may consist of online browsing history, email correspondence, phone calls, location data, and other private details. Acts of corporate surveillance frequently look to boost results, detect potential security problems, or adjust advertising strategies. These practices have been criticized for violating ethical standards and invading personal privacy. Critics and privacy activists have called for businesses to incorporate rules and transparency surrounding their monitoring methods to ensure they are not misusing their position of authority or breaching regulatory standards. Monitoring can feel intrusive and give the impression that the business does not promote ethical behavior among its personnel. Staff satisfaction, productivity, and staff turnover may all suffer as a result of the invasion of privacy. == Monitoring methods == Employers may be authorized to gather information through keystroke logging and mouse tracking, which involves recording the keys individuals interact with and cursor position on computers. In cases where employment contracts permit it, they may also monitor webcam activity on company-provided computers. Employers may be able to view the emails sent from business accounts and may be able to see the websites visited when using a corporate internet connection. The screenshot capability is another tool that enables companies to see what remote workers are doing. This feature, which can be found in tracking software, takes screenshots throughout the day at predetermined or arbitrary intervals. Additionally, people who don't work in offices are observed. For instance, it has been claimed that Amazon has incorporated tracking technology to monitor warehouse staff and delivery drivers. == Use of collected information == Information collected by corporations can be used for a variety of uses including marketing research, targeting advertising, fraud detection and prevention, ensuring policy adherence, preventing lawsuits, and safeguarding records and company assets. == Privacy concerns == Concerns over corporate privacy have become more important due to companies collection and manipulation of personal data. Since these practices have been recognized there has been a rising concern about both the security and the possible mishandling of the data accumulated. Social Media data collection and monitoring has been one of the most concerned areas regarding corporate surveillance. Recently, many employers on CareerBuilder have checked their potential candidates' social media activities before the hiring process. This approach can be excusable since it is important to be aware of a future employee or applicant's online presence, and how it might affect the company's reputation in the future. This is crucial since employers are often made legally responsible for their worker's digital actions. These data can also be used to enact political gains. The Facebook-Cambridge Analytica data scandal in 2018 revealed that its British branch to have surreptitiously sold American psychological data to the Trump campaign. This information was supposed to be private, but Facebook's inability to protect user information had reportedly not been a top priority of the company at the time. == Laws and regulations == The National Labor and Relations Act (NLRA) safeguards workplace democracy by giving workers in the private sector the basic freedom to demand better working conditions and choice of representation without fear of retaliation. General Data Protection Regulation (GDPR) outlines the broad responsibilities of data controllers and the "processors" that handle personal data on their behalf. They must adopt the necessary security measures in accordance with the risk involved in the data processing operations they carry out.[1] Electronics Communication Privacy Act (ECPA), as amended, provides protection for electronic, oral, and wire communications while they are being created, while they are being sent, and while they are being stored on computers. Email, phone calls, and electronically stored data are covered by the Act. == Sale of customer data == If it is business intelligence, data collected on individuals and groups can be sold to other corporations, so that they can use it for the aforementioned purpose. It can be used for direct marketing purposes, such as targeted advertisements on Google and Yahoo. These ads are tailored to the individual user of the search engine by analyzing their search history and emails (if they use free webmail services). For example, the world's most popular web search engine stores identifying information for each web search. Google stores an IP address and the search phrase used in a database for up to 2 years. Google also scans the content of emails of users of its Gmail webmail service, in order to create targeted advertising based on what people are talking about in their personal email correspondences. Google is, by far, the largest web advertising agency. Their revenue model is based on receiving payments from advertisers for each page-visit resulting from a visitor clicking on a Google AdWords ad, hosted either on a Google service or a third-party website. Millions of sites place Google's advertising banners and links on their websites, in order to share this profit from visitors who click on the ads. Each page containing Google advertisements adds, reads, and modifies cookies on each visitor's computer. These cookies track the user across all of these sites, and gather information about their web surfing habits, keeping track of which sites they visit, and what they do when they are on these sites. This information, along with the information from their email accounts, and search engine histories, is stored by Google to use for building a profile of the user to deliver better-targeted advertising. == Surveillance of workers == In 1993, David Steingard and Dale Fitzgibbons argued that modern management, far from empowering workers, had features of neo-Taylorism, where teamwork perpetuated surveillance and control. They argued that employees had become their own "thought police" and the team gaze was the equivalent of Bentham's panopticon guard tower. A critical evaluation of the Hawthorne Plant experiments has in turn given rise to the notion of a Hawthorne effect, where workers increase their productivity in response to their awareness of being observed or because they are gratified for being chosen to participate in a project. According to the American Management Association and the ePolicy Institute, who undertook a quantitative survey in 2007 about electronic monitoring and surveillance with approximately 300 US companies, "more than one fourth of employers have fired workers for misusing email and nearly one third have fired employees for misusing the Internet." Furthermore, about 30 percent of the companies had also fired employees for usage of "inappropriate or offensive language" and "viewing, downloading, or uploading inappropriate/offensive content." More than 40 percent of the companies monitor email traffic of their workers, and 66 percent of corporations monitor Internet connections. In addition, most companies use software to block websites such as sites with games, social networking, entertainment, shopping, and sports. The American Management Association and the ePolicy Institute also stress that companies track content that is being written about them, for example by monitoring blogs and social media, and scanning all files that are stored in a filesystem. == Government use of corporate surveillance data == The United States government often gains access to corporate databases, either by producing a warrant for it, or by asking. The Department of Homeland Security has openly stated that it uses data collected from consumer credit and direct marketing agencies—such as Google—for augmenting the profiles of individuals that it is monitoring. The US government has gathered information from grocery store discount card programs, which track customers' shopping patterns and store them in databases, in order to look for terrorists by analyzing shoppers' buying patterns. == Corporate surveillance of citizens == According to Dennis Broeders, "Big Brother is joined by big business". He argues that corporations are in any event interested in data on their potential customers and that placing some forms of surveillance in the hands of companies, results in companies owning video surveillance data for stores and public places. The commercial availability of surveillance systems has led to their rapid spread. Therefore it is almost impossible for citizens to maintain their anonymity. When businesses can monitor their customers, such customers run the risk of facing prejudice when applying for housing, loans, jobs, and other economic opportun

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  • Protecting Kids From Social Media Act

    Protecting Kids From Social Media Act

    Protecting Kids on Social Media Act or HB 1891 is an American law that was introduced by William Lamberth of Sumner County, Tennessee and was signed into law by Tennessee's governor on May 2, 2024. The bill requires social media websites such as X, YouTube, TikTok, Facebook and others to verify the age of users and if those users are under 18, they must have parental consent. == Progress == The law passed the Tennessee State Legislature with little opposition: the bill had only two no votes in the House from Aftyn Behn and Vincent B. Dixie, and it had zero no votes in the Senate. == Bill summary == Every social media company must verify the age of new users after the law takes effect, and if the user had created an account before the law took effect, they must verify the age of the person attempting to access the account within 14 days. If the new user or the user who originally owned an account is under 18 years of age, they must get parental consent and the third party or social media company must not retain the data from the age verification process or obtaining parental consent. Parents who are account holders of those under 18 can view the privacy settings, set daily time restrictions, and implement breaks during which the minor cannot access the account. The law is enforced by the Attorney General of Tennessee and went into effect on January 1, 2025. == Lawsuit == On October 3, 2024, the trade association NetChoice filed a lawsuit against Tennessee Attorney General Jonathan Skrmetti in the Middle District Court of Tennessee, claiming that the law violates the First Amendment. The Judge for the case is William L. Campbell Jr. An initial case management conference was originally scheduled for December 4, 2024, however it was delayed because of the Supreme Court case United States v. Skrmetti, recommending that the conference be delayed after January 20, 2025. On February 14, 2025, Judge Eli Richardson denied NetChoice's motion for a temporary restraining order because it would disrupt the status quo of the case.

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  • Social media use by businesses

    Social media use by businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

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  • Seq2seq

    Seq2seq

    Seq2seq is a family of machine learning approaches used for natural language processing. Originally developed by Lê Viết Quốc, a Vietnamese computer scientist and a machine learning pioneer at Google Brain, this framework has become foundational in many modern AI systems. Applications include language translation, image captioning, conversational models, speech recognition, and text summarization. Seq2seq uses sequence transformation: it turns one sequence into another sequence. == History == One naturally wonders if the problem of translation could conceivably be treated as a problem in cryptography. When I look at an article in Russian, I say: 'This is really written in English, but it has been coded in some strange symbols. I will now proceed to decode. seq2seq is an approach to machine translation (or more generally, sequence transduction) with roots in information theory, where communication is understood as an encode-transmit-decode process, and machine translation can be studied as a special case of communication. This viewpoint was elaborated, for example, in the noisy channel model of machine translation. In practice, seq2seq maps an input sequence into a real-numerical vector by using a neural network (the encoder), and then maps it back to an output sequence using another neural network (the decoder). The idea of encoder-decoder sequence transduction had been developed in the early 2010s. The papers most commonly cited as the originators that produced seq2seq are two papers from 2014. In the seq2seq as proposed by them, both the encoder and the decoder were LSTMs. This had the "bottleneck" problem, since the encoding vector has a fixed size, so for long input sequences, information would tend to be lost, as they are difficult to fit into the fixed-length encoding vector. The attention mechanism, proposed in 2014, resolved the bottleneck problem. They called their model RNNsearch, as it "emulates searching through a source sentence during decoding a translation". A problem with seq2seq models at this point was that recurrent neural networks are difficult to parallelize. The 2017 publication of Transformers resolved the problem by replacing the encoding RNN with self-attention Transformer blocks ("encoder blocks"), and the decoding RNN with cross-attention causally-masked Transformer blocks ("decoder blocks"). === Priority dispute === One of the papers cited as the originator for seq2seq is (Sutskever et al 2014), published at Google Brain while they were on Google's machine translation project. The research allowed Google to overhaul Google Translate into Google Neural Machine Translation in 2016. Tomáš Mikolov claims to have developed the idea (before joining Google Brain) of using a "neural language model on pairs of sentences... and then [generating] translation after seeing the first sentence"—which he equates with seq2seq machine translation, and to have mentioned the idea to Ilya Sutskever and Quoc Le (while at Google Brain), who failed to acknowledge him in their paper. Mikolov had worked on RNNLM (using RNN for language modelling) for his PhD thesis, and is more notable for developing word2vec. == Architecture == The main reference for this section is. === Encoder === The encoder is responsible for processing the input sequence and capturing its essential information, which is stored as the hidden state of the network and, in a model with attention mechanism, a context vector. The context vector is the weighted sum of the input hidden states and is generated for every time instance in the output sequences. === Decoder === The decoder takes the context vector and hidden states from the encoder and generates the final output sequence. The decoder operates in an autoregressive manner, producing one element of the output sequence at a time. At each step, it considers the previously generated elements, the context vector, and the input sequence information to make predictions for the next element in the output sequence. Specifically, in a model with attention mechanism, the context vector and the hidden state are concatenated together to form an attention hidden vector, which is used as an input for the decoder. The seq2seq method developed in the early 2010s uses two neural networks: an encoder network converts an input sentence into numerical vectors, and a decoder network converts those vectors to sentences in the target language. The Attention mechanism was grafted onto this structure in 2014 and is shown below. Later it was refined into the encoder-decoder Transformer architecture of 2017. === Training vs prediction === There is a subtle difference between training and prediction. During training time, both the input and the output sequences are known. During prediction time, only the input sequence is known, and the output sequence must be decoded by the network itself. Specifically, consider an input sequence x 1 : n {\displaystyle x_{1:n}} and output sequence y 1 : m {\displaystyle y_{1:m}} . The encoder would process the input x 1 : n {\displaystyle x_{1:n}} step by step. After that, the decoder would take the output from the encoder, as well as the as input, and produce a prediction y ^ 1 {\displaystyle {\hat {y}}_{1}} . Now, the question is: what should be input to the decoder in the next step? A standard method for training is "teacher forcing". In teacher forcing, no matter what is output by the decoder, the next input to the decoder is always the reference. That is, even if y ^ 1 ≠ y 1 {\displaystyle {\hat {y}}_{1}\neq y_{1}} , the next input to the decoder is still y 1 {\displaystyle y_{1}} , and so on. During prediction time, the "teacher" y 1 : m {\displaystyle y_{1:m}} would be unavailable. Therefore, the input to the decoder must be y ^ 1 {\displaystyle {\hat {y}}_{1}} , then y ^ 2 {\displaystyle {\hat {y}}_{2}} , and so on. It is found that if a model is trained purely by teacher forcing, its performance would degrade during prediction time, since generation based on the model's own output is different from generation based on the teacher's output. This is called exposure bias or a train/test distribution shift. A 2015 paper recommends that, during training, randomly switch between teacher forcing and no teacher forcing. === Attention for seq2seq === The attention mechanism is an enhancement introduced by Bahdanau et al. in 2014 to address limitations in the basic Seq2Seq architecture where a longer input sequence results in the hidden state output of the encoder becoming irrelevant for the decoder. It enables the model to selectively focus on different parts of the input sequence during the decoding process. At each decoder step, an alignment model calculates the attention score using the current decoder state and all of the attention hidden vectors as input. An alignment model is another neural network model that is trained jointly with the seq2seq model used to calculate how well an input, represented by the hidden state, matches with the previous output, represented by attention hidden state. A softmax function is then applied to the attention score to get the attention weight. In some models, the encoder states are directly fed into an activation function, removing the need for alignment model. An activation function receives one decoder state and one encoder state and returns a scalar value of their relevance. Consider the seq2seq language English-to-French translation task. To be concrete, let us consider the translation of "the zone of international control ", which should translate to "la zone de contrôle international ". Here, we use the special token as a control character to delimit the end of input for both the encoder and the decoder. An input sequence of text x 0 , x 1 , … {\displaystyle x_{0},x_{1},\dots } is processed by a neural network (which can be an LSTM, a Transformer encoder, or some other network) into a sequence of real-valued vectors h 0 , h 1 , … {\displaystyle h_{0},h_{1},\dots } , where h {\displaystyle h} stands for "hidden vector". After the encoder has finished processing, the decoder starts operating over the hidden vectors, to produce an output sequence y 0 , y 1 , … {\displaystyle y_{0},y_{1},\dots } , autoregressively. That is, it always takes as input both the hidden vectors produced by the encoder, and what the decoder itself has produced before, to produce the next output word: ( h 0 , h 1 , … {\displaystyle h_{0},h_{1},\dots } , "") → "la" ( h 0 , h 1 , … {\displaystyle h_{0},h_{1},\dots } , " la") → "la zone" ( h 0 , h 1 , … {\displaystyle h_{0},h_{1},\dots } , " la zone") → "la zone de" ... ( h 0 , h 1 , … {\displaystyle h_{0},h_{1},\dots } , " la zone de contrôle international") → "la zone de contrôle international " Here, we use the special token as a control character to delimit the start of input for the decoder. The decoding terminates as soon as "" appears in the decoder output. ==

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  • Media evaluation

    Media evaluation

    Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.

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  • Story (social media)

    Story (social media)

    In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence. == Definition == A story is a short sequence of images, videos, or other social media content, which can be accompanied by backgrounds, music, text, stickers, animations, filters or emojis. Social media platforms typically advance through the sequence automatically when presenting a story to a viewer. Although the sequential nature of stories can be used to tell a narrative, the pieces of a story can also be unrelated. Social media platforms that offer stories will typically have a primary story for each user which consists of everything the user posted to their story over a certain period of time, usually the most recent 24 hours. Most stories cannot be changed afterwards and are only available for a short time. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically. == History == In October 2013, Snapchat first introduced the story function as a series of Snaps that can together tell a narrative through a chronological order, with each Snap being viewable by all of the poster's friends and deleted after 24 hours. Stories soon surpassed private Snaps to become Snapchat's most-viewed type of post. After 2015, Snapchat introduced a feature allowing users to post private stories viewable by a chosen subset of their friends. Later other apps would copy this feature. In August 2016, Instagram introduced a stories function that deletes the content after 24 hours. Various commenters have accused the site of copying Snapchat. In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status. In March 2017, a story function was introduced in Facebook Messenger. In February 2018, Google launched AMP Stories, bringing a story-style format to certain Google search results on mobile devices. In August 2018, YouTube introduced a stories function that initially was limited to pictures, but was later expanded to support short video clips. The feature was shut down in June 2023. In August 2018, the GIF website Giphy introduced a story function. In March 2022, TikTok added a story feature which allowed users to create 15 second long videos that delete after 24 hours. In June 2023, Telegram CEO Pavel Durov announced stories for Telegram would be released in July 2023. In July 2023, the feature was released for premium users, and in August 2023 it was rolled out for all users. == User motivations == In 2022, a study performed by Jia-Dai (Evelyn) Lu and Jhih-Syuan (Elaine) Lin examined the various motivations for updating stories on Instagram. The researchers found a new configuration of motivations for using Instagram Stories: exploration, self-enhancement, perceived functionality, entertainment, social sharing, relationship building, novelty, and surveillance. The findings also highlighted that contribution and creation activities are likely to result in positive emotions, while creation alone predicts negative emotions while updating stories on Instagram. == Usage statistics == In 2019, around 1.5 billion people worldwide every day on average used the stories function in a social network or messenger. Younger people in particular use this function. More than 20% of people aged 18 to 24 use Instagram stories, while it is just under 2% of those over 55. In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. Stories in the areas of fashion and tourism are particularly popular. The website Fanpage Karma analyzed several Instagram accounts and determined the average reach of posts and stories per follower, concluding that posts have a higher reach than stories, which often have less than half the reach.

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