AI Content Generation Tools

AI Content Generation Tools — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Vanish (computer science)

    Vanish (computer science)

    Vanish was a project to "give users control over the lifetime of personal data stored on the web." It was led by Roxana Geambasu at the University of Washington. The project proposed to allow a user to enter information to send across the internet, thereby relinquishing control of it. However, the user can include an "expiration date," after which the information is no longer usable by anyone who may have a copy of it, even the creator. The Vanish approach was found to be vulnerable to a Sybil attack and thus insecure by a team called Unvanish from the University of Texas, University of Michigan, and Princeton. == Theory == Vanish acts by automating the encryption of information entered by the user with an encryption key that is unknown to the user. Along with the information the user enters, the user also enters metadata concerning how long the information should remain available. The system then encrypts the information but does not store either the encryption key or the original information. Instead, it breaks up the decryption key into smaller components that are disseminated across distributed hash tables, or DHTs, via the Internet. The DHTs refresh information within their nodes on a set schedule unless configured to make the information persistent. The time delay entered by the user in the metadata controls how long the DHTs should allow the information to persist, but once that time period is over, the DHTs will reuse those nodes, making the information about the decryption stored irretrievable. As long as the decryption key may be reassembled from the DHTs, the information is retrievable. However, once the period entered by the user has lapsed, the information is no longer recoverable, as the user never possessed the decryption key. == Implementation == Vanish currently exists as a Firefox plug-in which allows a user to enter text into either a standard Gmail email or Facebook message and choose to send the message via Vanish. The message is then encrypted and sent via the normal networking pathways through the cloud to the recipient. The recipient must have the same Firefox plug-in to decrypt the message. The plugin accesses BitTorrent DHTs, which have 8-hour lifespans. This means the user may select an expiration date for the message in increments of 8 hours. After the expiration of the user-defined time span, the information in the DHT is overwritten, thereby eliminating the key. While both the user and recipient may have copies of the original encrypted message, the key used to turn it back into plain text is now gone. Although this particular instance of the data has become inaccessible, it's important to note that the information can always be saved by other means before expiration (copied or even via screen shots) and published again.

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  • Payment tokenization

    Payment tokenization

    Payment tokenization is a data security process that replaces sensitive payment information, such as credit card numbers, with a unique identifier or "token." This token can be used in place of actual data during transactions but has no exploitable value if breached, thereby reducing the risk of data theft and fraud. == Overview == Payment tokenization is generally categorized into two types: security tokens and payment tokens. Security tokens, also known as post-authorization tokens, are used to replace sensitive information like Primary Account Numbers (PANs), such as credit card numbers either after a payment is authorized or for storing data securely (data-at-rest), such as in merchant databases. These models have been in use since the mid-2000s, following the introduction of the Payment Card Industry Data Security Standard in 2004, which established standards for safeguarding cardholder data. The Payment Card Industry Security Standards Council's 2011 Tokenization Guidelines and the proposed American National Standards Institute X9 standards emphasize using tokens primarily to secure sensitive information, not as replacements for payment credentials processed over financial networks. Traditionally, merchants stored PANs to support backend operations such as settlements, reconciliations, chargebacks, loyalty programs, and customer service. However, with the adoption of security tokenization, merchants can substitute PANs with tokens in their systems. This not only reduces their exposure to fraud but also helps minimize the scope and cost of PCI-DSS compliance, offering a more secure and efficient way to manage cardholder data. == Applications == Payment tokenization is widely used by mobile wallets such as Apple Pay, Google Pay, and Samsung Pay use tokenization to safely store card data on devices. E-commerce platforms rely on it to securely retain customer payment details for recurring purchases. At the physical point of sale, EMV-enabled systems use tokenization to protect card information during in-store transactions. Also, subscription billing services implement tokenization to manage and safeguard payment credentials for ongoing charges.

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  • ISO 15765-2

    ISO 15765-2

    ISO 15765-2, or ISO-TP (Transport Layer), is an international standard for sending data packets over a CAN bus. The protocol allows for the transport of messages that exceed the eight byte maximum payload of CAN frames. ISO-TP segments longer messages into multiple frames, adding metadata (CAN-TP Header) that allows the interpretation of individual frames and reassembly into a complete message packet by the recipient. It can carry up to 232-1 (4294967295) bytes of payload per message packet starting from the 2016 version. Prior versions were limited to a maximum payload size of 4095 bytes. In the OSI model, ISO-TP covers the layer 3 (network layer) and 4 (transport layer). The most common application for ISO-TP is the transfer of diagnostic messages with OBD-II equipped vehicles using KWP2000 and UDS, but is used broadly in other application-specific CAN implementations where one might need to send messages longer than what the CAN protocol physical layer allows (eight bytes for CAN, 64 bytes for CAN FD, and 2048 bytes for CAN-XL). ISO-TP can be operated with its own addressing as so-called Extended Addressing or without address using only the CAN ID (so-called Normal Addressing). Extended addressing uses the first data byte of each frame as an additional element of the address, reducing the application payload by one byte. For clarity the protocol description below is based on Normal Addressing with eight byte CAN frames. In total, six types of addressing are allowed by the ISO 15765-2 Protocol. ISO-TP prepends one or more metadata bytes to the payload data in the eight byte CAN frame, reducing the payload to seven or fewer bytes per frame. The metadata is called the Protocol Control Information, or PCI. The PCI is one, two or three bytes. The initial field is four bits indicating the frame type, and implicitly describing the PCI length. ISO 15765-2 is a part of ISO 15765 (headlined Road vehicles — Diagnostic communication over Controller Area Network (DoCAN)), which has the following parts: ISO 15765-1 Part 1: General information and use case definition ISO 15765-2 Part 2: Transport protocol and network layer services ISO 15765-3 Part 3: Implementation of unified diagnostic services (UDS on CAN) – replaced by ISO 14229-3 Road vehicles — Unified diagnostic services ISO 15765-4 Part 4: Requirements for emissions-related systems == List of protocol control information (PCI) field types == The ISO-TP defines four frame types: A message of seven bytes or less is sent in a single frame, with the initial byte containing the type (0) and payload length (1-7 bytes). With the 0 in the type field, this can also pass as a simpler protocol with a length-data format and is often misinterpreted as such. A message longer than 7 bytes requires segmenting the message packet over multiple frames. A segmented transfer starts with a First Frame. The PCI is two bytes in this case, with the first 4 bit field the type (type 1) and the following 12 bits the message length (excluding the type and length bytes). The recipient confirms the transfer with a flow control frame. The flow control frame has three PCI bytes specifying the interval between subsequent frames and how many consecutive frames may be sent (Block Size). For CAN FD, the ISO 15765-2 protocol has been extended for Single and First frame, to allow larger size values, but still backwards compatible with traditional ISO 15765. See CAN FD. The initial byte contains the type (type = 3) in the first four bits, and a flag in the next four bits indicating if the transfer is allowed (0 = Continue To Send, 1 = Wait, 2 = Overflow/abort). The next byte is the block size, the count of frames that may be sent before waiting for the next flow control frame. A value of zero allows the remaining frames to be sent without flow control or delay. The third byte is the minimum Separation Time (STmin), the minimum delay time between frames. STmin values up to 127 (0x7F) specify the minimum number of milliseconds to delay between frames, while values in the range 241 (0xF1) to 249 (0xF9) specify delays increasing from 100 to 900 microseconds. Note that the Separation Time is defined as the minimum time between the end of one frame to the beginning of the next. Robust implementations should be prepared to accept frames from a sender that misinterprets this as the frame repetition rate i.e. from start-of-frame to start-of-frame. Even careful implementations may fail to account for the minor effect of bit-stuffing in the physical layer. The sender transmits the rest of the message using Consecutive Frames. Each Consecutive Frame has a one byte PCI, with a four bit type (type = 2) followed by a 4-bit sequence number. The sequence number starts at 1 and increments with each frame sent (1, 2,..., F, 0, 1,...), with which lost or discarded frames can be detected. Each consecutive frame starts at 0, initially for the first set of data in the first frame will be considered as 0th data. So the first set of CF(Consecutive frames) start from 0x1. There afterwards when it reaches 0x2F, will be started from 0x20 (e.g. 0x21, 0x22, 0x23...0x2F, 0x20, 0x21...). The 12-bit length field (as indicated in the First Frame) allows up to 4095 bytes of user data in a segmented message, but in practice the typical application-specific limit is considerably lower because of receive buffer or hardware limitations. == Timing parameters == Timing parameters, such as P1 and P2 timers, have to be mentioned. == Standards == ISO 15765-2:2016 Road vehicles -- Diagnostic communication over Controller Area Network (DoCAN) -- Part 2: Transport protocol and network layer services

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  • Information security

    Information security

    Information security is the practice of protecting information by mitigating information risks. It is part of information risk management. It typically involves preventing or reducing the probability of unauthorized or inappropriate access to data or the unlawful use, disclosure, disruption, deletion, corruption, modification, inspection, recording, or devaluation of information. It also involves actions intended to reduce the adverse impacts of such incidents. Protected information may take any form, e.g., electronic or physical, tangible (e.g., paperwork), or intangible (e.g., knowledge). Information security's primary focus is the balanced protection of data confidentiality, integrity, and availability (known as the CIA triad, unrelated to the US government organization) while maintaining a focus on efficient policy implementation, all without hampering organization productivity. This is largely achieved through a structured risk management process. To standardize this discipline, academics and professionals collaborate to offer guidance, policies, and industry standards on passwords, antivirus software, firewalls, encryption software, legal liability, security awareness and training, and so forth. This standardization may be further driven by a wide variety of laws and regulations that affect how data is accessed, processed, stored, transferred, and destroyed. While paper-based business operations are still prevalent, requiring their own set of information security practices, enterprise digital initiatives are increasingly being emphasized, with information assurance now typically being dealt with by information technology (IT) security specialists. These specialists apply information security to technology (most often some form of computer system). IT security specialists are almost always found in any major enterprise/establishment due to the nature and value of the data within larger businesses. They are responsible for keeping all of the technology within the company secure from malicious attacks that often attempt to acquire critical private information or gain control of the internal systems. There are many specialist roles in Information Security including securing networks and allied infrastructure, securing applications and databases, security testing, information systems auditing, business continuity planning, electronic record discovery, and digital forensics. == Standards == Information security standards are guidelines generally outlined in published materials that aim to protect a user's or an organization's cyber environment from threats. This environment includes the users themselves, hardware such as devices and networks, software such as applications or services, and any information in storage or transit. These standards comprise security concepts, technologies, and guidelines to deal with an adverse event. They may also include assessment criteria and certification for organizations implementing a minimum level of security. These standards are developed by various international and national bodies to prevent or mitigate cyber-attacks, ensure consistency among developers, and establish a minimum standard in industries susceptible to an attack. The ISO/IEC 27000 family, published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), provides information about the guidelines and requirements for an Information Security Management System (ISMS). The Common Criteria (ISO/IEC 15408) provides guidelines on evaluating and certifying the security of a system. The IEC 62443 establishes security standards for automation and control systems. Similarly, the ISO/SAE 21434, ETSI EN 303 645, and EN 18031 provide standards for road vehicles, the Internet of Things, and radio-based systems respectively. The NIST Cybersecurity Framework (NIST CSF) is a set of guidelines developed by the U.S. National Institute of Standards and Technology to help organizations with risk management. NIST also publishes various Federal Information Processing Standards (FIPS) and Special Publications. The United Kingdom has introduced Cyber Essentials, which is a certification scheme to protect organizations against common security threats. The Australian Cyber Security Centre publishes the Essential Eight mitigation strategies. The Payment Card Industry Data Security Standard (PCI DSS) regulates handling of cardholder data in order to reduce credit card fraud. UL has published standards related to specific industries such as UL 2900-2-3 for security and life safety signaling systems and UL-2900-2-1 for healthcare and wellness systems. == Threats == Information security threats come in many different forms. Some of the most common threats today are software attacks, theft of intellectual property, theft of identity, theft of equipment or information, sabotage, and information extortion. Viruses, worms, phishing attacks, and Trojan horses are a few common examples of software attacks. The theft of intellectual property has also been an extensive issue for many businesses. Identity theft is the attempt to act as someone else usually to obtain that person's personal information or to take advantage of their access to vital information through social engineering. Sabotage usually consists of the destruction of an organization's website in an attempt to cause loss of confidence on the part of its customers. Information extortion consists of theft of a company's property or information as an attempt to receive a payment in exchange for returning the information or property back to its owner, as with ransomware. One of the most functional precautions against these attacks is to conduct periodical user awareness. Governments, military, corporations, financial institutions, hospitals, non-profit organizations, and private businesses amass a great deal of confidential information about their employees, customers, products, research, and financial status. Should confidential information about a business's customers or finances or new product line fall into the hands of a competitor or hacker, a business and its customers could suffer widespread, irreparable financial loss, as well as damage to the company's reputation. From a business perspective, information security must be balanced against cost; the Gordon-Loeb Model provides a mathematical economic approach for addressing this concern. For the individual, information security has a significant effect on privacy, which is viewed very differently in various cultures. == History == Since the early days of communication, diplomats and military commanders understood that it was necessary to provide some mechanism to protect the confidentiality of correspondence and to have some means of detecting tampering. Julius Caesar is credited with the invention of the Caesar cipher c. 50 B.C., which was created in order to prevent his secret messages from being read should a message fall into the wrong hands. However, for the most part protection was achieved through the application of procedural handling controls. Sensitive information was marked up to indicate that it should be protected and transported by trusted persons, guarded and stored in a secure environment or strong box. As postal services expanded, governments created official organizations to intercept, decipher, read, and reseal letters (e.g., the U.K.'s Secret Office, founded in 1653). In the mid-nineteenth century more complex classification systems were developed to allow governments to manage their information according to the degree of sensitivity. For example, the British Government codified this, to some extent, with the publication of the Official Secrets Act in 1889. Section 1 of the law concerned espionage and unlawful disclosures of information, while Section 2 dealt with breaches of official trust. A public interest defense was soon added to defend disclosures in the interest of the state. A similar law was passed in India in 1889, The Indian Official Secrets Act, which was associated with the British colonial era and used to crack down on newspapers that opposed the Raj's policies. A newer version was passed in 1923 that extended to all matters of confidential or secret information for governance. By the time of the First World War, multi-tier classification systems were used to communicate information to and from various fronts, which encouraged greater use of code making and breaking sections in diplomatic and military headquarters. Encoding became more sophisticated between the wars as machines were employed to scramble and unscramble information. The establishment of computer security inaugurated the history of information security. The need for such appeared during World War II. The volume of information shared by the Allied countries during the Second World War necessitated formal alignment of classification systems and procedural controls. An arcane range of markings evol

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  • Tertiary review

    Tertiary review

    In software engineering, a tertiary review is a systematic review of systematic reviews. It is also referred to as a tertiary study in the software engineering literature. However, Umbrella review is the term more commonly used in medicine. Kitchenham et al. suggest that methodologically there is no difference between a systematic review and a tertiary review. However, as the software engineering community has started performing tertiary reviews new concerns unique to tertiary reviews have surfaced. These include the challenge of quality assessment of systematic reviews, search validation and the additional risk of double counting. == Examples of Tertiary reviews in software engineering literature == Test quality Machine Learning Test-driven development

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  • Control-flow diagram

    Control-flow diagram

    A control-flow diagram (CFD) is a diagram to describe the control flow of a business process, process or review. Control-flow diagrams were developed in the 1950s, and are widely used in multiple engineering disciplines. They are one of the classic business process modeling methodologies, along with flow charts, drakon-charts, data flow diagrams, functional flow block diagram, Gantt charts, PERT diagrams, and IDEF. == Overview == A control-flow diagram can consist of a subdivision to show sequential steps, with if-then-else conditions, repetition, and/or case conditions. Suitably annotated geometrical figures are used to represent operations, data, or equipment, and arrows are used to indicate the sequential flow from one to another. There are several types of control-flow diagrams, for example: Change-control-flow diagram, used in project management Configuration-decision control-flow diagram, used in configuration management Process-control-flow diagram, used in process management Quality-control-flow diagram, used in quality control. In software and systems development, control-flow diagrams can be used in control-flow analysis, data-flow analysis, algorithm analysis, and simulation. Control and data are most applicable for real time and data-driven systems. These flow analyses transform logic and data requirements text into graphic flows which are easier to analyze than the text. PERT, state transition, and transaction diagrams are examples of control-flow diagrams. == Types of control-flow diagrams == === Process-control-flow diagram === A flow diagram can be developed for the process [control system] for each critical activity. Process control is normally a closed cycle in which a sensor. The application determines if the sensor information is within the predetermined (or calculated) data parameters and constraints. The results of this comparison, which controls the critical component. This [feedback] may control the component electronically or may indicate the need for a manual action. This closed-cycle process has many checks and balances to ensure that it stays safe. It may be fully computer controlled and automated, or it may be a hybrid in which only the sensor is automated and the action requires manual intervention. Further, some process control systems may use prior generations of hardware and software, while others are state of the art. === Performance-seeking control-flow diagram === The figure presents an example of a performance-seeking control-flow diagram of the algorithm. The control law consists of estimation, modeling, and optimization processes. In the Kalman filter estimator, the inputs, outputs, and residuals were recorded. At the compact propulsion-system-modeling stage, all the estimated inlet and engine parameters were recorded. In addition to temperatures, pressures, and control positions, such estimated parameters as stall margins, thrust, and drag components were recorded. In the optimization phase, the operating-condition constraints, optimal solution, and linear-programming health-status condition codes were recorded. Finally, the actual commands that were sent to the engine through the DEEC were recorded.

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  • Kurzsignale

    Kurzsignale

    The Short Signal Code, also known as the Short Signal Book (German: Kurzsignalbuch), was a short code system used by the Kriegsmarine (German Navy) during World War II to minimize the transmission duration of messages. == Description == The transmission of radio messages had the potential risks of revealing the submarine's presence and direction; if decoded the content was also revealed. Submarines need to provide information, mostly in standard form (position of convoy to attack and of submarine, weather information), to their bases. Initially Morse code transmissions could be used. To inhibit detection, the duration of messages needed to be minimised; for this, Kurzsignale short-coding was used. To prevent interception, messages needed to be encrypted by the Enigma machine. To shorten transmission even further, the message could be sent by a fast machine instead of a human radio operator. For example, the Kurier system – not implemented in time – decreased the time to send a Morse dot from around 50 milliseconds for a human to 1 millisecond. == Short Signal book == The Kurzsignale code was intended to shorten transmission time to below the time required to get a directional fix. It was not primarily intended to hide signal contents; protection was intended to be achieved by encoding with the Enigma machine. A copy of the Kurzsignale code book was captured from German submarine U-110 on 9 May 1941. In August 1941, Dönitz began addressing U-boats by the names of their commanders, instead of boat numbers. The method of defining U-boat meeting points in the Short Signal Book was regarded as compromised, so a method was defined by B-Dienst cryptanalysts to disguise their positions on the Kriegsmarine German Naval Grid System (German:Gradnetzmeldeverfahren) was introduced and used until the end of the war == Radio direction finding == Aware of the danger presented by radio direction finding (RDF), the Kriegsmarine developed various systems to speed up broadcast. The Kurzsignale code system condensed messages into short codes consisting of short sequences for common terms such as "convoy location" so that additional descriptions would not be needed in the message. The resulting Kurzsignal was then encoded with the Enigma machine and subsequently transmitted as rapidly as possible, typically taking about 20 seconds. Typical length of an information or weather signal was about 25 characters. Conventional RDF needed about a minute to fix the bearing of a radio signal, and the Kurzsignale protected against this. However, the huff-duff system which was in use by the Allies could cope with these short transmissions. The fully automated burst transmission Kurier system, in testing from August 1944, could send a Kurzsignal in not more than 460 milliseconds; this was short enough to prevent location even by huff-duff and, if deployed, would have been a serious setback for Allied anti-submarine and code-breaking activities. By late 1944 the Kurier program was a top priority, but the war ended before the system was operational. == Short Weather cipher == A similar coding system was used for weather reports from U-boats, the Wetterkurzschlüssel (Short Weather Cipher). Code books were captured from U-559 on 30 October 1942.

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  • Pinoy baiting

    Pinoy baiting

    Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.

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  • Cowrie (honeypot)

    Cowrie (honeypot)

    Cowrie is a medium interaction SSH and Telnet honeypot designed to log brute force attacks and shell interaction performed by an attacker. Cowrie also functions as an SSH and telnet proxy to observe attacker behavior to another system. Cowrie was developed from Kippo. == Reception == Cowrie has been referenced in published papers. The Book "Hands-On Ethical Hacking and Network Defense" includes Cowrie in a list of 5 commercial honeypots. === Prior uses === Discussing a honeypot effort called the Project Heisenberg Cloud by Rapid7, Bob Rudis, the company's chief data scientist, told eWEEK, "There are custom Rapid7-developed low- and medium-interaction honeypots used within the framework, along with open-source ones, such as Cowrie." Doug Rickert has experimented with the open-source Cowrie SSH honeypot and wrote about it on Medium. Putting up a simple honeypot isn't difficult, and there are many open-source products besides Cowrie, including the original Honeyd to MongoDB and NoSQL honeypots, to ones that emulate web servers. Some appear to be SCADA or other more advanced applications. === Best practices === Researchers at the SysAdmin, Audit, Network and Security (SANS) institute urged administrators and security researchers to run the latest version of Cowrie on a honeypot to monitor shifts in the type of passwords being scanned for and pattern of attacks on IoT devices. === Discussion and further resources === Attack Detection and Forensics Using Honeypot in an IoT Environment calls Cowrie a "medium interaction honeypot" and describes results from using it for 40 days to capture "all communicated sessions in log files." The book Advances on Data Science also devotes chapter two to "Cowrie Honeypot Dataset and Logging." ICCWS 2018 13th International Conference on Cyber Warfare and Security describes using Cowrie. On the Move to Meaningful Internet Systems: OTM 2019 Conferences includes details of using Cowrie. Splunk, a security tool that can receive information from honeypots, outlines how to set up a honeypot using the open-source Cowrie package.

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  • Public Services Network

    Public Services Network

    The Public Services Network (PSN) is a UK government's high-performance network, which helps public sector organisations work together, reduce duplication and share resources. It unified the provision of network infrastructure across the United Kingdom public sector into an interconnected "network of networks" to increase efficiency and reduce overall public expenditure. It is now a legacy network and public sector organisations are being migrated to using services on the public internet. == Origins == The Public Services Network (PSN) was launched officially as part of the Transformational Government Strategy commencing in 2005, under the original name of the Public Sector Network. Prior to this, some parts of local government had already successfully implemented the concept. The Hampshire Public Services Network (HPSN) was the first PSN, launched in 1999, followed closely by Kent County Councils partnerships with the KPSN. The HPSN, encompassing all of the borough, district and unitary councils, with the County Council, as well as the Fire Services, the Isle of Wight Council and 540 schools. National PSN technical and architecture compliance criteria were established from 2007, by GDS working with local government leaders from Socitm (the Society of Information Technology Management) on the National CIO Council and the Local CIO Council. The PSN's aim was to bring public services organisations with a common interest onto a single, coherent and standards-based ‘network of networks’. This would create influence, economies of scale and a commonality of standards for secure and easy inter-connection between public service organisations. The original concept of a network of networks strategy was based upon the work already undertaken in local government and recognition of Communities of Interest (COI) within the Criminal Justice Sector during work by the Office for Criminal Justice Reform (OCJR) between 2005 and 2007 to enable data sharing across business units. In this context a COI was defined as groups of Government departments and external partners who in combination provided services within a specific area of operation and used the same data, with a similar risk profile, shared risk appetite and common governance framework. Historically each group member had implemented their own networks and standards of operation in isolation with little or no consideration as to how services and data may be shared and resulting in increased costs of operation. The Network of Networks strategy proposed within OCJR recommended the creation of specific networks based upon these Communities of Interest which were joined together through data interchange gateways supporting common standards. Under this approach networks would be arranged by data type and business functions such as Criminal Justice, Health and Social Care, Defence and Intelligence or Public Finance rather than solely on established departmental boundaries. Within a COI, trust relationships and data interchange are readily supported, enabling data sharing without a need to cross network boundaries and providing benefits of scale without the challenges and compromises intrinsic to homogeneous cross sector networks. Data is made available without a need to transport it between organisations and control is retained by the data originator. In early 2007 a group of UK Government department CTOs in conjunction with the Office for Government Commerce Buying Solutions (OGC BS) established the vision for a single commonly provided, procured and managed public sector voice and data network infrastructure to replace the multitude of separately procured and managed networks serving various segments of the UK public sector; Education, Health, Central Government, Local Government etc. In 2008 an Industry Working Group was established to document the objectives and requirements more clearly. Their report set out the architectural and commercial principles as well as anticipated security, service management, governance and transition arrangements. == Architecture == The PSN comprises a core network, the Government Conveyancing Network or GCN provided by GCN Service Providers or GCNSPs. The GCN interconnects multiple operator networks, termed Direct Network Service Providers or DNSPs. Subscriber organisations contract to a connection from a local participating DNSP, connect via that to GCN and hence onwards to other interconnected networks and services. The GCN network is entirely based on IPv4 and MPLS and the GCNSPs are not currently mandated to provide IPv6, though they should have a roadmap to implementing it if and when required. == Commercial framework == In 2010 Virgin Media Business, BT, Cable & Wireless and Global Crossing signed Deeds of Undertaking (DoU) and subsequently achieved accreditation for providing GCN and IP VPN services. In March 2012, BT, Cable & Wireless, Capita Business Services, Eircom, Fujitsu, Kcom, Level 3, Logicalis, MDNX, Thales, Updata and Virgin Media Business were successful bidders for the initial two-year PSN Connectivity framework. In June 2012, 29 companies were confirmed as suppliers of ICT services to the UK public sector under the Government's PSN Services framework contract. Apart from most of the previous suppliers, additional companies also included 2e2, Airwave Solutions, Azzurri Communications, Cassidian, CSC Computer Sciences, Computacenter, Daisy Communications, Easynet Global Services, EE, Freedom Communications, Icom Holdings, NextiraOne, PageOne Communications, Phoenix IT Group, Siemens Communications, Specialist Computer Centres, Telefónica, telent Technology Services, Uniworld Communications and Vodafone. == Governance == The PSN is managed within the Cabinet Office where it is part of the Government Digital Service. == Early implementations == There were already notable initiatives in progress in county council areas, demonstrating public sector network integration in both the Hampshire HPSN2 network and in Kent's community network. Project Pathway was established as a pilot linking these two county-wide networks, with Virgin Media Business and Global Crossing the subscriber and GCN network elements. Staffordshire County Council was the first council in England to establish a PSN that included the county's NHS Health partners. Other county councils have since followed the leads of these councils. == Transition == Centrally procured public sector networks are expected to migrate across to the PSN framework as they reach the end of their contract terms, either through an interim framework or directly. The Government Secure Intranet (GSi) contracts expired in September 2011, running on to 12 February 2012 and were replaced by the transitional Government Secure Intranet Convergence Framework (GCF). The Managed Telephony Service (MTS) contract expired on 31 December 2011 and was replaced by the Managed Telephony Convergence Framework (MTCF). == Future plan == In a blog post published on 20 January 2017, Government Digital Service announced that the Technology Leaders Network (TLN) had agreed that government was starting a journey away from the PSN. This was because using the Internet was considered suitable for the vast majority of the work that the public sector does. The blog post confirmed that the 'move was not going to happen immediately' and stated that 'there's quite a bit of work to do across the public sector to prepare for the changes'. It also stated that it was too early for a full timeline to be provided, although all PSN-connected organisations would be updated as the process evolved. The blog post confirmed that organisations that need to access services that are only available on the PSN would still need to connect to it for the time being and continue to meet its assurance requirements. In a blog post published on 16 March 2017, Government Digital Service (GDS) set out its plans for PSN assurance. The blog post confirmed that the PSN compliance process wasn't 'going anywhere, certainly for a while yet'. It explained that the TLN agreed that – as one of the only recognised, externally accredited, cross-government common assurance standards – it 'needs to live on far beyond the end of the physical PSN network'. Government Digital Service, along with the National Cyber Security Centre (NCSC) and the Cyber and Government Security Directorate, are now looking at ways to expand and reframe PSN compliance in a new context that, while retaining the assurance principles that are the basis of the existing process, will aim to improve the process. A GDS blog post titled 'The road to closing down the PSN' published on 8 September 2020 describes how the public sector will migrate away from the PSN. The Cabinet Office has set up a programme called Future Networks for Government (FN4G) to help organisations move away from the PSN.

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  • WYSIWYS

    WYSIWYS

    In cryptography, What You See Is What You Sign (WYSIWYS) is a property of digital signature systems that ensures the semantic content of signed messages can not be changed, either by accident or intent. == Mechanism of WYSIWYS == When digitally signing a document, the integrity of the signature relies not just on the soundness of the digital signature algorithms that are used, but also on the security of the computing platform used to sign the document. The WYSIWYS property of digital signature systems aims to tackle this problem by defining a desirable property that the visual representation of a digital document should be consistent across computing systems, particularly at the points of digital signature and digital signature verification. It is relatively easy to change the interpretation of a digital document by implementing changes on the computer system where the document is being processed, and the greater the semantic distance, the easier it gets. From a semantic perspective this creates uncertainty about what exactly has been signed. WYSIWYS is a property of a digital signature system that ensures that the semantic interpretation of a digitally signed message cannot be changed, either by accident or by intent. This property also ensures that a digital document to be signed can not contain hidden semantic content that can be revealed after the signature has been applied. Though a WYSIWYS implementation is only as secure as the computing platform it is running on, various methods have been proposed to make WYSIWYS more robust. The term WYSIWYS was coined by Peter Landrock and Torben Pedersen to describe some of the principles in delivering secure and legally binding digital signatures for Pan-European projects.

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  • Social advertising (social relationships)

    Social advertising (social relationships)

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.

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  • Sorenson Squeeze

    Sorenson Squeeze

    Sorenson Squeeze was a software video encoding tool used to compress and convert video and audio files on Mac OS X or Windows operating systems. It was sold as a standalone tool and has also long been bundled with Avid Media Composer. == History == Sorenson Squeeze was first announced on July 17, 2001, as the first variable bit rate (VBR) compression application for Mac OS X, and was released on October 29 of that same year. By March 2002, Sorenson Squeeze became available for Windows OS. Sorenson Squeeze was originally released as a tool for encoding videos for the Web and QuickTime playback but began adding new codecs as more versions were released. The software was discontinued by Sorenson in January 2019, and correspondingly was no longer offered as part of Avid Media Composer. == Features == Squeeze included a number of features to improve video & audio quality. Features included: GPU accelerated H.264 encoding, adaptive bitrate encoding, HD encoding and Dolby certified AC3 Audio. Intelligent encoding presets available in Squeeze included: x265 (H.265) MainConcept H.264 and MainConcept H.264 CUDA. Adaptive bitrate encoding allows for optimal bitrate and error resilience based on network conditions, resulting in a dynamic adjustment of the video bitstream being delivered. It encoded to multiple formats including QuickTime, Windows Media, Flash Video, Silverlight, WebM & WMV. It uses multiple codecs, including the Sorenson codecs SV3 Pro and Spark, H.265, H.264, H.263, VP6, VC1, MPEG2, and many others. Squeeze operates on the Apple Macintosh and Microsoft Windows operating systems. Squeeze offers native plugins to Avid, Apple Final Cut Pro and Adobe Premiere (CS4, CS5) NLEs. Each copy of Squeeze included the Dolby Certified AC3 Consumer encoder. Squeeze also included a simplified review and approval process, which allows the user to automatically send secure, password protected videos for immediate review. Instant feedback is received via Web or mobile. == Versions == Sorenson Squeeze was released on October 29, 2001. Sorenson Squeeze for Macromedia Flash MX was released on March 14, 2002. Sorenson Squeeze 3 for MPEG-4 was released in January 2003. Sorenson Squeeze 3 Compression Suite was released in January 2003. Sorenson Squeeze 5 was released on March 31, 2008. Sorenson Squeeze was updated to version 5.1 on May 11, 2009. Sorenson Squeeze 6 was released on November 3, 2009. Sorenson Squeeze 7 was released January 25, 2011. Sorenson Squeeze 11 was released August 27, 2016. == Awards == Streaming Media magazine Readers’ Choice Award for Encoding Software for 2007, 2008, 2009 and 2010. 2008 Vanguard Award from Digital Content Producer magazine == Squeeze 7 system requirements == Windows Pentium IV-based computer or greater Windows XP, Vista or 7 32- and 64-bit compatible (including AVID 64-bit update); Faster performance on 64-bit systems 512 MB RAM 120 MB available hard drive space QuickTime 7.2 or later DirectX 9.0b or later Macintosh Intel-based processor Mac OS 10.4 or later 32- and 64-bit compatible; Faster performance on 64-bit systems 512 MB RAM 120 MB available hard drive space QuickTime 7.2 or later

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  • Social media coverage of the Olympics

    Social media coverage of the Olympics

    Over the years, television broadcast rights have distinguished what Olympic-related content can be accessed by fans online. By doing so, mobile-friendly social platforms began to integrate into the Olympics. Athletes and fans use these platforms to share live updates, special moments, and behind-the-scenes specials. Various social media platforms have been used for Olympic content, including Twitter and Facebook. Some marketers credit social media for prompting the official U.S. broadcasters, NBC, to live stream events, including early rounds. == Background == The Olympics is able to advertise to its viewers and its host country with the use of data it collects through Social media marketing. Prominent social media platforms include: Twitter, Facebook, Instagram, Tumblr, YouTube, Google, MSN, Yahoo and many more. Campaign Initiatives and Artificial Intelligence technologies have been used to analyze the social media content of users. Information from consumers such as their preferences, demographics, age and locality are all analyzed to gain consumer insight. Campaign initiatives and AI technologies were used for such purposes in the 2010 Vancouver Winter Olympics and are in use currently. Social media marketing of the Olympics is a new phenomena, beginning prior to the 2008 Beijing Olympics == Variations == There are two classifications of social media marketing recognized by the IOC: Officially sanctioned content from rights holders and sponsors that maximizes the use of Olympic content (imagery, hashtag) Unofficial content that is generated by brands that leverage the excitement of the Olympics == 2008 Beijing Summer Olympics == Social media marketing emerged as a phenomenon during the 2008 Beijing Olympics, which progressed as a marketing and an advertising tactic ever since. The Beijing Olympics became the test subject for social media marketing initiatives started by advertising agencies. In 2008, social media marketing began the transition from one-sided communication to mass communication of the Olympic Games. Although social media marketing of the Olympic Games began in 2008, the audience to the Olympics was still primarily reached through television–reaching an audience of 4.3 billion viewers. At the time, the viewers of the Olympic Games through Internet website platforms made up an audience of approximately 390 million individuals. What was the beginning of Olympic social media marketing, was also the beginning of a more globalized experience of the Olympic Games via social media. Twitter, now a prominent social media platform, began in 2006 and grew to three million active users by the beginning of the 2008 Beijing Olympics. Members of Facebook, another prominent social media platform, tracking the Olympic Games grew from approximately one million during the Olympic Games of Athens 2004 to 90 million during the 2008 Beijing Olympics. Social media use, in general, increased by 24 percent between 2007 and 2008–from 63 percent of U.S. adults to 87 percent of U.S. adults. == 2010 Vancouver Winter Olympics == The International Olympic Committee (IOC) deemed The Vancouver Winter Olympics as "the first social media games” based on its fan base through social media platforms. The IOC launched their Facebook page a month before the games began, attracting 1.5 million fans. Shifting to online viewing attracted a younger audience than past Olympic games with over 60 percent of Facebook fans being under 24 years of age. Athletes like Lindsey Vonn and Shaun White reached fans on social media as the platform posted behind-the-scenes coverage on their experiences. The IOC used social media to create competitions between athletes and fans streamed online. Its YouTube channel hosted a “Best of Us” challenge in which the public could compete in games with their favorite athletes, acquiring three million viewers. Photos spread across social media platforms, such as Flickr, which had 11,000 photos posted by 600 photographers, bringing a new perspective to the games. Twitter contributed constant live updates of the competitions. The IOC's Twitter following doubled to 12,000 followers during the Vancouver Olympics, creating a larger viewer population for the games. The IOC created social media guidelines as more athletes and fans got online to interact with the Olympics. Social media was still relatively new as a marketing platform, so these guidelines confused many individuals. == 2012 London Summer Olympics == The London 2012 Olympic Games succeeded in broadcasting, participation and marketing. For the first time, the IOC broadcast the Olympic Games live and on-demand through YouTube, allowing fans to access the Games anytime, anywhere through live streaming. The combination of conventional broadcasting and mobile platforms reached a global audience of 4.8 billion people. Social media soared with Facebook, Twitter and Google+, attracting 4.7 million followers. Athletes shared photographs, interacted online with fans and updated daily, either in person or via an agent. Instagram was established by 2012, making itself a premier photo-sharing platform perfect for athletes to capture their emotions. Lewis Wiltshire, head of sport for Twitter UK said, "Never before have fans had such direct access to their sporting heroes." Social media created conversation on fan opinions regarding athletes, including 962,756 total mentions of Usain Bolt, “Fastest Man in History,” who defended the 100 meter and 200 meter gold medals. Michael Phelps followed with 828,081 total mentions. Olympic sponsors were active on social media; created several campaigns to promote their brands; and inspired viewers with mass participation and personalized events. The Adidas “Take the Stage” Campaign recognized talent around the world, installing a photo booth and inviting the 550 Olympics athletes to take the stage. (IOC Marketing Report 2012). David Beckham surprised fans at the photo booth in Westfield shopping centre, gaining popularity in UK media. Coca-Cola, Acer Inc., McDonald's, Visa Inc. and several others used similar tactics of participation to attract viewers. == 2014 Sochi Winter Olympics == === Channels === The 2014 Winter Olympic Games were held in Sochi, a city in Krasnodar Krai, Russia, establishing the first “social media Olympics” for Russia. The most popular Russian social media and networking service, VK, created an Olympic page, similar to Facebook's. The Olympic VK page has 2.8 million fans and—the most popular official community on the platform. Throughout the games, VK had 54 million Olympic mentions, an average of 1.5 million per day. Numbers grew on other social media pages: more than 2 million fans joined the Olympic Facebook page, 168,101 followed the Olympic Twitter, 150,000 followed the Olympic Instagram and three million visited the Olympic website in February 2014. There were 90,000 total updates on social media by Sochi 2014 Olympians and teams. The United States was the most active country during the games logging 22,598 posts across Facebook, Twitter, and Instagram. === Engagement === With social media there is also hashtags. The most popular hashtag was #sochi2014 with almost 11,000 uses. The next top five hashtags were #wearewinter, #teamusa, #olympics, #goaus and #wirfuerD. Another popular hashtag was #Sochiproblems, depicting local struggles. Photos of the poor state of Sochi on all platforms made the games the number one trending topic one week before the opening ceremony. #SochiFail and #SochiProblems gave multiple reports of the poor living arrangements, incomplete construction, broken elevators, and polluted waters. This was one way that social media provided awareness to its users. === Media Perceptions === Media perceptions varied during the games; the Olympics was viewed as a confrontation between Eastern and Western Civilizations. The LGBT community took a stand against the games. Sponsors for the games including Coca-Cola, Mcdonald's, and P&G protested against Russian authorities and Russian anti-LGBT laws. Many protests took a stand against Russian laws, which created a discussion between human rights advocates. Advocates believed organizations should not promote certain values in western markets while supporting an anti-human rights government in another market. == 2016 Rio Summer Olympics == Social media marketing was an influential tool in the promotion and analysis of the 2016 Rio Olympics. Thomas Bach, President of the International Olympic Committee said that the power of sport demonstrates that diversity and interconnectedness can enlighten us all. With over 25,000+ sources of accredited media covering the games, the 2016 games were the most consumed Olympic games to date. Marketing for the Rio Olympics began in 2013 and ultimately lasted 3 years. There were 26 million visits to Olympic.org, the official website of the Olympic games, and over 7 billion views of official Olympic content on social media. There were o

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  • Localhost

    Localhost

    In computer networking, localhost is a hostname that refers to the current computer used to access it. The name localhost is reserved for loopback purposes. It is used to access the network services that are running on the host via the loopback network interface. Using the loopback interface bypasses any local network interface hardware. == Loopback == The local loopback mechanism may be used to run a network service on a host without requiring a physical network interface, or without making the service accessible from the networks the computer may be connected to. For example, a locally installed website may be accessed from a Web browser by the URL http://localhost to display its home page. IPv4 network standards reserve the entire address block 127.0.0.0/8 (more than 16 million addresses) for loopback purposes. That means any packet sent to any of those addresses is looped back. The address 127.0.0.1 is the standard address for IPv4 loopback traffic; the rest are not supported by all operating systems. However, they can be used to set up multiple server applications on the host, all listening on the same port number. In the IPv6 addressing architecture there is only a single address assigned for loopback: ::1. The standard precludes the assignment of that address to any physical interface, as well as its use as the source or destination address in any packet sent to remote hosts. == Name resolution == The name localhost normally resolves to the IPv4 loopback address 127.0.0.1, and to the IPv6 loopback address ::1. This resolution is normally configured by the following lines in the operating system's hosts file: 127.0.0.1 localhost ::1 localhost The name may also be resolved by Domain Name System (DNS) servers, but there are special considerations governing the use of this name: An IPv4 or IPv6 address query for the name localhost must always resolve to the respective loopback address. Applications may resolve the name to a loopback address themselves, or pass it to the local name resolver mechanisms. When a name resolver receives an address (A or AAAA) query for localhost, it should return the appropriate loopback addresses, and negative responses for any other requested record types. Queries for localhost should not be sent to caching name servers. To avoid burdening the Domain Name System root servers with traffic, caching name servers should never request name server records for localhost, or forward resolution to authoritative name servers. When authoritative name servers receive queries for 'localhost' in spite of the provisions mentioned above, they should resolve them appropriately. In addition to the mapping of localhost to the loopback addresses (127.0.0.1 and ::1), localhost may also be mapped to other IPv4 (loopback) addresses and it is also possible to assign other, or additional, names to any loopback address. The mapping of localhost to addresses other than the designated loopback address range in the hosts file or in DNS is not guaranteed to have the desired effect, as applications may map the name internally. In the Domain Name System, the name .localhost is reserved as a top-level domain name, originally set aside to avoid confusion with the hostname localhost. Domain name registrars are precluded from delegating domain names in the top-level .localhost domain. == Historical notes == In 1981, the block 127.0.0.0/8 got a 'reserved' status, as not to assign it as a general purpose class A IP network. This block was officially assigned for loopback purposes in 1986. Its purpose as a Special Use IPv4 Address block was confirmed in 1994,, 2002, 2010,, and last in 2013. From the outset, in 1995, the single IPv6 loopback address ::1 was defined. Its purpose and definition was unchanged in 1998,, 2003,, and up to the current definition, in 2006. == Packet processing == The processing of any packet sent to a loopback address, is implemented in the link layer of the TCP/IP stack. Such packets are never passed to any network interface controller (NIC) or hardware device driver and must not appear outside of a computing system, or be routed by any router. This permits software testing and local services, even in the absence of any hardware network interfaces. Looped-back packets are distinguished from any other packets traversing the TCP/IP stack only by the special IP address they were addressed to. Thus, the services that ultimately receive them respond according to the specified destination. For example, an HTTP service could route packets addressed to 127.0.0.99:80 and 127.0.0.100:80 to different Web servers, or to a single server that returns different web pages. To simplify such testing, the hosts file may be configured to provide appropriate names for each address. Packets received on a non-loopback interface with a loopback source or destination address must be dropped. Such packets are sometimes referred to as Martian packets. As with any other bogus packets, they may be malicious and any problems they might cause can be avoided by applying bogon filtering. == Special cases == The releases of the MySQL database differentiate between the use of the hostname localhost and the use of the addresses 127.0.0.1 and ::1. When using localhost as the destination in a client connector interface of an application, the MySQL application programming interface connects to the database using a Unix domain socket, while a TCP connection via the loopback interface requires the direct use of the explicit address. One notable exception to the use of the 127.0.0.0/8 addresses is their use in Multiprotocol Label Switching (MPLS) traceroute error detection, in which their property of not being routable provides a convenient means to avoid delivery of faulty packets to end users.

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