AI Content Generation Tools

AI Content Generation Tools — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

30 Boxes

30 Boxes is a minimalist calendaring IOS application created by 83 Degrees. Originating as a web application in March 2006, 30 Boxes was founded by Webshots cofounder Narendra Rocherolle. The website shut down some time in 2020, but relaunched for the IOS in February 2021. The original website was tailored towards "social media junkies". == Reception == Barry Collins of The Sunday Times appreciated the website's plain-language event adding feature, but did not appreciate that he was unable to see more than one month of events at a time. Collins was also unhappy that the website was not capable of warning him when he had two events scheduled at the same time. In a list of the best web-based calendar software for small businesses, Forbes ranked 30 Boxes second, after Google Calendar. They described 30 Boxes like “buying a new car with manual transmission and lots of extras—you don't just want to drive it, you want to fool around with it to see what it can do”.
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Social media reach

Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
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Social network hosting service

A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications. Such services are also known as vertical social networks due to the creation of SNSes which cater to specific user interests and niches; like larger, interest-agnostic SNSes, such niche networking services may also possess the ability to create increasingly niche groups of users. == List of social network hosting services == Federated Media Publishing's BigTent BroadVision Clearvale Ning Wall.fm
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Data recovery

In computing, data recovery is a process of retrieving deleted, inaccessible, lost, corrupted, damaged, or overwritten data from secondary storage, removable media or files, when the data stored in them cannot be accessed in a usual way. The data is most often salvaged from storage media such as internal or external hard disk drives (HDDs), solid-state drives (SSDs), USB flash drives, magnetic tapes, CDs, DVDs, RAID subsystems, and other electronic devices. Recovery may be required due to physical damage to the storage devices or logical damage to the file system that prevents it from being mounted by the host operating system (OS). Logical failures occur when the hard drive devices are functional but the user or automated-OS cannot retrieve or access data stored on them. Logical failures can occur due to corruption of the engineering chip, lost partitions, firmware failure, or failures during formatting/re-installation. Data recovery can be a very simple or technical challenge. This is why there are specific software companies specialized in this field that help to get back data on your system. == About == The most common data recovery scenarios involve an operating system failure, malfunction of a storage device, logical failure of storage devices, accidental damage or deletion, etc. (typically, on a single-drive, single-partition, single-OS system), in which case the ultimate goal is simply to copy all important files from the damaged media to another new drive. This can be accomplished using a Live CD, or DVD by booting directly from a ROM or a USB drive instead of the corrupted drive in question. Many Live CDs or DVDs provide a means to mount the system drive and backup drives or removable media, and to move the files from the system drive to the backup media with a file manager or optical disc authoring software. Such cases can often be mitigated by disk partitioning and consistently storing valuable data files (or copies of them) on a different partition from the replaceable OS system files. Another scenario involves a drive-level failure, such as a compromised file system or drive partition, or a hard disk drive failure. In any of these cases, the data is not easily read from the media devices. Depending on the situation, solutions involve repairing the logical file system, partition table, or master boot record, or updating the firmware or drive recovery techniques ranging from software-based recovery of corrupted data, to hardware- and software-based recovery of damaged service areas (also known as the hard disk drive's "firmware"), to hardware replacement on a physically damaged drive which allows for the extraction of data to a new drive. If a drive recovery is necessary, the drive itself has typically failed permanently, and the focus is rather on a one-time recovery, salvaging whatever data can be read. In a third scenario, files have been accidentally "deleted" from a storage medium by the users. Typically, the contents of deleted files are not removed immediately from the physical drive; instead, references to them in the directory structure are removed, and thereafter space the deleted data occupy is made available for later data overwriting. In the mind of end users, deleted files cannot be discoverable through a standard file manager, but the deleted data still technically exists on the physical drive. In the meantime, the original file contents remain, often several disconnected fragments, and may be recoverable if not overwritten by other data files. The term "data recovery" is also used in the context of forensic applications or espionage, where data which have been encrypted, hidden, or deleted, rather than damaged, are recovered. Sometimes data present in the computer gets encrypted or hidden due to reasons like virus attacks which can only be recovered by some computer forensic experts. == Physical damage == A wide variety of failures can cause physical damage to storage media, which may result from human errors and natural disasters. CD-ROMs can have their metallic substrate or dye layer scratched off; hard disks can suffer from a multitude of mechanical failures, such as head crashes, PCB failure, and failed motors; tapes can simply break. Physical damage to a hard drive, even in cases where a head crash has occurred, does not necessarily mean permanent data loss. However, in extreme cases, such as prolonged exposure to moisture and corrosion —like the lost Bitcoin hard drive of James Howells, buried in the Newport landfill for over a decade — recovery is usually impossible. In rare cases, forensic techniques such as magnetic force microscopy (MFM) have been explored to detect residual magnetic traces when data holds exceptional value. Other techniques employed by many professional data recovery companies can typically salvage most, if not all, of the data that had been lost when the failure occurred. Of course, there are exceptions to this, such as cases where severe damage to the hard drive platters may have occurred. However, if the hard drive can be repaired and a full image or clone created, then the logical file structure can be rebuilt in most instances. Most physical damage cannot be repaired by end users. For example, opening a hard disk drive in a normal environment can allow airborne dust to settle on the platter and become caught between the platter and the read/write head. During normal operation, read/write heads float 3 to 6 nanometers above the platter surface, and the average dust particles found in a normal environment are typically around 30,000 nanometers in diameter. When these dust particles get caught between the read/write heads and the platter, they can cause new head crashes that further damage the platter and thus compromise the recovery process. Furthermore, end users generally do not have the hardware or technical expertise required to make these repairs. Consequently, data recovery companies are often employed to salvage important data with the more reputable ones using class 100 dust- and static-free cleanrooms. === Recovery techniques === Recovering data from physically damaged hardware can involve multiple techniques. Some damage can be repaired by replacing parts in the hard disk. This alone may make the disk usable, but there may still be logical damage. A specialized disk-imaging procedure is used to recover every readable bit from the surface. Once this image is acquired and saved on a reliable medium, the image can be safely analyzed for logical damage and will possibly allow much of the original file system to be reconstructed. ==== Hardware repair ==== A common misconception is that a damaged printed circuit board (PCB) may be simply replaced during recovery procedures by an identical PCB from a healthy drive. While this may work in rare circumstances on hard disk drives manufactured before 2003, it will not work on newer drives. Electronics boards of modern drives usually contain drive-specific adaptation data (generally a map of bad sectors and tuning parameters) and other information required to properly access data on the drive. Replacement boards often need this information to effectively recover all of the data. The replacement board may need to be reprogrammed. Some manufacturers (Seagate, for example) store this information on a serial EEPROM chip, which can be removed and transferred to the replacement board. Each hard disk drive has what is called a system area or service area; this portion of the drive, which is not directly accessible to the end user, usually contains drive's firmware and adaptive data that helps the drive operate within normal parameters. One function of the system area is to log defective sectors within the drive; essentially telling the drive where it can and cannot write data. The sector lists are also stored on various chips attached to the PCB, and they are unique to each hard disk drive. If the data on the PCB do not match what is stored on the platter, then the drive will not calibrate properly. In most cases the drive heads will click because they are unable to find the data matching what is stored on the PCB. == Logical damage == The term "logical damage" refers to situations in which the error is not a problem in the hardware and requires software-level solutions. === Corrupt partitions and file systems, media errors === In some cases, data on a hard disk drive can be unreadable due to damage to the partition table or file system, or to (intermittent) media errors. In the majority of these cases, at least a portion of the original data can be recovered by repairing the damaged partition table or file system using specialized data recovery software such as TestDisk; software like ddrescue can image media despite intermittent errors, and image raw data when there is partition table or file system damage. This type of data recovery can be performed by people without expertise in drive hardware as it requires no special physica
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Automated attendant

In telephony, an automated attendant (also auto attendant, auto-attendant, autoattendant, automatic phone menus, AA, or virtual receptionist) allows callers to be automatically transferred to an extension without the intervention of an operator/receptionist. Many AAs will also offer a simple menu system ("for sales, press 1, for service, press 2," etc.). An auto attendant may also allow a caller to reach a live operator by dialing a number, usually "0". Typically the auto attendant is included in a business's phone system such as a PBX, but some services allow businesses to use an AA without such a system. Modern AA services (which now overlap with more complicated interactive voice response or IVR systems) can route calls to mobile phones, VoIP virtual phones, other AAs/IVRs, or other locations using traditional land-line phones or voice message machines. == Feature description == Telephone callers will recognize an automated attendant system as one that greets calls incoming to an organization with a recorded greeting of the form, "Thank you for calling .... If you know your party's extension, you may dial it any time during this message." Callers who have a touch-tone (DTMF) phone can dial an extension number or, in most cases, wait for operator ("attendant") assistance. Since the telephone network does not transmit the DC signals from rotary dial telephones (except for audible clicks), callers who have rotary dial phones have to wait for assistance. On a purely technical level it could be argued that an automated attendant is a very simple kind of IVR however, in the telecom industry the terms IVR and auto attendant are generally considered distinct. An automated attendant serves a very specific purpose (replace live operator and route calls), whereas an IVR can perform all sorts of functions (telephone banking, account inquiries, etc.). An AA will often include a directory which will allow a caller to dial by name in order to find a user on a system. There is no standard format to these directories, and they can use combinations of first name, last name, or both. The following lists common routing steps that are components of an automated attendant: Transfer to extension Transfer to voicemail Play message (i.e., "our address is ...") Go to a sub-menu Repeat choices In addition, an automated attendant would be expected to have values for the following: '0' – where to go when the caller dials '0' Timeout – what to do if the caller does nothing (usually go to the same place as '0') Default mailbox – where to send calls if '0' is not answered (or is not pointing to a live person) == Background == PBXs (private branch exchanges) or PABXs (private automatic branch exchanges) are telephone systems that serve an organization that has many telephone extensions but fewer telephone lines (sometimes called "trunks") that connect that organization to the rest of the global telecommunications network. While persons within an enterprise served by a PBX can call each other by dialing their extension numbers, incoming calls, i.e., calls originating from a telephone not served by the PBX but intended for a party served by the PBX, required assistance from a switchboard operator (also called a "switchboard attendant") or a telephone service called DID ("direct inward dialing"). Direct inward dialing has advantages such as rapid connection to the destination party and disadvantages including cost, lack of identification of the called organization and use of ten-digit telephone numbers. Automated attendants provide, among many other things, a way for an external caller to be directed to an extension or department served by a PBX system without using direct inward dialing or without switchboard attendant assistance. == History == Automated attendants are not part of voicemail systems. Voice messaging (or voicemail or VM) technology has existed since the late 1970s; in the early 1980s companies provided voice-prompting systems that allowed callers to reach (route the call) to an intended party, not necessarily to leave a message. Automated attendant systems are also referred to as automated menu systems and much early work in this field was done by Michael J. Freeman, Ph.D. == Time-based routing == Many auto attendants will have options to allow for time-of-day routing, as well as weekend and holiday routing. The specifics of these features will depend entirely on the particular automated attendant, but typically there would be a normal greeting and routing steps that would take place during normal business hours, and a different greeting and routing for non-business hours.
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Myrinet

Myrinet, ANSI/VITA 26-1998, is a high-speed local area networking system designed by the company Myricom to be used as an interconnect between multiple machines to form computer clusters. == Description == Myrinet was promoted as having lower protocol overhead than standards such as Ethernet, and therefore better throughput, less interference, and lower latency while using the host CPU. Although it can be used as a traditional networking system, Myrinet is often used directly by programs that "know" about it, thereby bypassing a call into the operating system. Earlier versions of Myrinet used a variety of media and connectors: Generation 2 used copper media with DC-37 (Myrinet-LAN, M2L- controllers and switches) or microribbon (Myrinet-SAN, M2M-) connectors. Generation 3 used copper media with HSSDC (Myrinet-Serial, M3S-) or microribbon (Myrinet-SAN, M3M-) connectors, or fiber with LC-connectors (Myrinet-Fiber, M3F-). The later versions of Myrinet physically consist of two fibre optic cables, upstream and downstream, connected to the host computers with a single connector. Machines are connected via low-overhead routers and switches, as opposed to connecting one machine directly to another. Myrinet includes a number of fault-tolerance features, mostly backed by the switches. These include flow control, error control, and "heartbeat" monitoring on every link. The "fourth-generation" Myrinet, called Myri-10G, supported a 10 Gbit/s data rate and can use 10 Gigabit Ethernet on PHY, the physical layer (cables, connectors, distances, signaling). Myri-10G started shipping at the end of 2005. Myrinet was approved in 1998 by the American National Standards Institute for use on the VMEbus as ANSI/VITA 26-1998. One of the earliest publications on Myrinet is a 1995 IEEE article. === Performance === Myrinet is a lightweight protocol with little overhead that allows it to operate with throughput close to the basic signaling speed of the physical layer. For supercomputing, the low latency of Myrinet is even more important than its throughput performance, since, according to Amdahl's law, a high-performance parallel system tends to be bottlenecked by its slowest sequential process, which in all but the most embarrassingly parallel supercomputer workloads is often the latency of message transmission across the network. === Deployment === According to Myricom, 141 (28.2%) of the June 2005 TOP500 supercomputers used Myrinet technology. In the November 2005 TOP500, the number of supercomputers using Myrinet was down to 101 computers, or 20.2%, in November 2006, 79 (15.8%), and by November 2007, 18 (3.6%), a long way behind gigabit Ethernet at 54% and InfiniBand at 24.2%. In the June 2014 TOP500 list, the number of supercomputers using Myrinet interconnect was 1 (0.2%). In November 2013, the assets of Myricom (including the Myrinet technology) were acquired by CSP Inc. In 2016, it was reported that Google had also offered to buy the company.
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Data profiling

Data profiling is the process of examining the data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data. The purpose of these statistics may be to: Find out whether existing data can be easily used for other purposes Improve the ability to search data by tagging it with keywords, descriptions, or assigning it to a category Assess data quality, including whether the data conforms to particular standards or patterns Assess the risk involved in integrating data in new applications, including the challenges of joins Discover metadata of the source database, including value patterns and distributions, key candidates, foreign-key candidates, and functional dependencies Assess whether known metadata accurately describes the actual values in the source database Understanding data challenges early in any data intensive project, so that late project surprises are avoided. Finding data problems late in the project can lead to delays and cost overruns. Have an enterprise view of all data, for uses such as master data management, where key data is needed, or data governance for improving data quality. == Introduction == Data profiling refers to the analysis of information for use in a data warehouse in order to clarify the structure, content, relationships, and derivation rules of the data. Profiling helps to not only understand anomalies and assess data quality, but also to discover, register, and assess enterprise metadata. The result of the analysis is used to determine the suitability of the candidate source systems, usually giving the basis for an early go/no-go decision, and also to identify problems for later solution design. == How data profiling is conducted == Data profiling utilizes methods of descriptive statistics such as minimum, maximum, mean, mode, percentile, standard deviation, frequency, variation, aggregates such as count and sum, and additional metadata information obtained during data profiling such as data type, length, discrete values, uniqueness, occurrence of null values, typical string patterns, and abstract type recognition. The metadata can then be used to discover problems such as illegal values, misspellings, missing values, varying value representation, and duplicates. Different analyses are performed for different structural levels. E.g. single columns could be profiled individually to get an understanding of frequency distribution of different values, type, and use of each column. Embedded value dependencies can be exposed in a cross-columns analysis. Finally, overlapping value sets possibly representing foreign key relationships between entities can be explored in an inter-table analysis. Normally, purpose-built tools are used for data profiling to ease the process. The computational complexity increases when going from single column, to single table, to cross-table structural profiling. Therefore, performance is an evaluation criterion for profiling tools. == When is data profiling conducted? == According to Kimball, data profiling is performed several times and with varying intensity throughout the data warehouse developing process. A light profiling assessment should be undertaken immediately after candidate source systems have been identified and DW/BI business requirements have been satisfied. The purpose of this initial analysis is to clarify at an early stage if the correct data is available at the appropriate detail level and that anomalies can be handled subsequently. If this is not the case the project may be terminated. Additionally, more in-depth profiling is done prior to the dimensional modeling process in order assess what is required to convert data into a dimensional model. Detailed profiling extends into the ETL system design process in order to determine the appropriate data to extract and which filters to apply to the data set. Additionally, data profiling may be conducted in the data warehouse development process after data has been loaded into staging, the data marts, etc. Conducting data at these stages helps ensure that data cleaning and transformations have been done correctly and in compliance of requirements. == Benefits and examples == Data profiling can improve data quality, shorten the implementation cycle of major projects, and improve users' understanding of data. Discovering business knowledge embedded in data itself is one of the significant benefits derived from data profiling. It can improve data accuracy in corporate databases.
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SCinet

SCinet is the high-performance network built annually by volunteers in support of SC (formerly Supercomputing, the International Conference for High Performance Computing, Networking, Storage and Analysis). SCinet is the primary network for the yearly conference and is used by attendees and exhibitors to demonstrate and test high-performance computing and networking applications. == International Community == SCinet is also a hub for the international networking community. It provides a platform to share the latest research, technologies, and demonstrations for networks, network technology providers, and even software developers who are in charge of supporting HPC communities at their own institutions or organizations. == Volunteers == Nearly 200 volunteers from educational institutions, high performance computing sites, equipment vendors, research and education networks, government agencies and telecommunications carriers collaborate via technology and in-person to design, build and operate SCinet. While many of these credentialed individuals have volunteered at SCinet for years, first timers join the team each year. They include international students and participants in the National Science Foundation-funded Women in IT Networking at SC (WINS) program. The 2017 SCinet team included women and men from high performance computing institutions in the U.S. and throughout the world. == History == Originated in 1991 as an initiative within the SC conference to provide networking to attendees, SCinet has grown to become the "World's Fastest Network" during the duration of the conference. For 29 years, SCinet has provided SC attendees and the high performance computing (HPC) community with the innovative network platform necessary to internationally interconnect, transport, and display HPC research during SC. Historically, SCinet has been used as a platform to test networking technology and applications which have found their way into common use. == Research and development == In the past years, SCinet deployed conference wide networking technologies such as ATM, FDDI, HiPPi before they were deployed commercially.
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E-gree (app)

E-gree is a legal app that became well known in 2020. It was the first app of its kind to protect users against a number of dating-related issues, including revenge porn. == Background == The app was co-founded by Araz Mamet, Keith Fraser and Ilya Flaks. The app focuses on privacy, with users being able to set up various contracts to protect themselves following a breakup, or while dating. This notably included signing an NDA when sexting. The app received investment from a number of notable people and companies, including Natalia Vodianova.
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TRAME

TRAME (TRAnsmission of MEssages) was the name of the second computer network in the world similar to the internet to be used in an electric utility. Like the internet, the base technology was packet switching; it was developed by the electric utility ENHER in Barcelona. It was deployed by the same utility, first in Catalonia and Aragón, Spain, and later in other places. Its development started in 1974 and the first routers, called nodes at that time, were deployed by 1978. The network was in operation until 2016 (38 years) with successive technological software and hardware updates. == Beginnings == In 1974, packet switching was a technology known only in research circles. The concept began in 1968 in association with the United States' Advanced Research Projects Agency (ARPA) research project ARPANET. The idea of applying the packet switching concept to electric utilities control communication networks first appeared in 1974 when the Swedish power utility Vattenfall started to create its TIDAS packet-switching network and was followed by the Spanish electric utility ENHER, which aimed to telecontrol and automate its high-voltage power grid. For this purpose, ENHER created a specific team of people to develop both the packet-switching network and the supervisory control and data acquisition (SCADA) system, also called the telecontrol system. By 1978 the first four TRAME routers were available and by 1980, eight of them were deployed and operating. The printed circuit boards (PCBs) controlling the communication lines were connected to a shared memory PCB allowing them to exchange data and messages. The project was developed together with its main initial application, the Telecontrol or SCADA system SICL (Sistema Integral de Control Local) with which initially they shared a very similar hardware. The maximum link capacity was 9600 bit/s, which in 1980 was the maximum possible on a 4 kHz wide voice channel at the time. These channels were the basic unit of the then-analog communication systems in use. By that time power utilities used either telephone calls or low speed (below 1200bit/s) dedicated links for telecontrol, typically shared among ten high-voltage electrical substations. == Services == The basic service provided by the TRAME network was SCADA or Telecontrol to automate the high-voltage power grid, thus improving operational efficiency, which was until then operated manually with telephone communication between human operators. Each TRAME router was associated with one or more remote terminal units (RTUs) of the SICL telecontrol system. It also had connected screens, and later PCs, located in electrical substations to interchange messages between them and with the Control Center located in the well-known Casa Fuster in Barcelona. It was a kind of predecessor to today's e-mail. Later, in the 1990s, other protocols (X.25, IP) were developed to include corporate information technology (IT) terminals, company physical surveillance systems and other services. Additionally, applications and terminals were developed for the transmission of voice and video over the TRAME network. == Protocols == The TRAME routing system, like that of the original ARPANET, was based on the Bellman-Ford algorithm but with "split-horizon" as in the Swedish TIDAS network, but with an original improvement. This protocol allows optimal paths to be found in meshed networks for each packet to be transmitted, allowing the shared use of the same network by multiple services. In contrast, traditional circuit-switched technology used to establish dedicated circuits for each service or communication. The addressing of routers and terminals used a proprietary system with a 16-bit address; it would be the equivalent of the well-known IP (Internet Protocol) version 4 (IPv4), still in use on the internet today, which uses 32-bit addresses. It is necessary to take into account that in 1978, the IPv4 protocol did not yet exist since the IPv4 version used on the internet did not appear until 1981, and in fact, did not reach the general public until much later. The line protocols were also proprietary and were called UCL (Unidad de Control de Línea, 'line control unit'), which linked the routers together, and UTR (Unión TRAME-Remotas), the access protocol. They were designed to offer the highest quality of service required by the telecontrol/SCADA function in terms of data integrity and availability set by the International Electrotechnical Commission (IEC) IEC-870-5-1 and ANSI C37.1. standards, and because the protocol used at the time in corporate computer networks, HDLC (high-level data link control), did not offer enough quality for critical industrial applications. Later on, other protocols like X.25 and IP were also made compatible with the aforementioned TRAME protocols. In 2000, the UTR protocol was replaced by the international standard IEC 60870- 5-101/104. Initially network flow control was based on the management of eight data priorities in head-of-the-line (HOL) waiting queues. Later and after some experimentation, a flow control method based on a bit indicating route congestion and management of the gap between packets when accessing the network was adopted. This required measuring the capacity of the route bottleneck. An end-to-end protocol was also added for some flows requiring order preservation like X.25. == Evolution == To last for 38 years, the technology had to endure intense evolution. There were essentially four TRAME generations which are summarized in the table. A description of the four generations of TRAME is provided below. === TRAME 1 === The project began in 1974 and in 1978 a first network with four routers was already installed and in operation at the electric utility ENHER. In 1980, the network had eight nodes in operation (see Figure I). The hardware was based on the Zilog Z80 processor and had a multiprocessor structure with 16 processors sharing a common memory. The software was developed at ENHER's headquarters located in the well-known Casa Fuster, Passeig de Gràcia, 132, Barcelona, using the Z80 assembly language. Beyond 1980 the software began to be written in C programming language and an HP64000 Logic Development System emulator was used for the purpose. The hardware was produced by ISEL, an INI (Instituto Nacional de Indústria) company. The routing system was a variant of Bellman-Ford with split-horizon. It was an improvement of the original ARPA network routing system consisting of an original update procedure which allowed for a faster reaction to changes. The distance function was the number of packets in the output waiting queues plus one. The line protocols (UCL for internal lines linking routers and UTR for accessing the network) were designed to meet the stringent requirements set for telecontrol (SCADA) of high-voltage power networks (IEC-870-5-1 and ANSI C37.1 standards). At the OSI transport layer, windows with a width of 1 to 8, depending on the required service, residing in the terminals were used. Initially, addresses were only 14 bits long to address both the routers (called nodes by then) and the devices connected to them. They were made up of two fields, an 8-bit field to address the router and a 6-bit sub-address to address the terminals connected to it. The node address was assigned to the nodes and not to the ends of the links as in the internet. The basic advantages of TRAME over other technologies used in electric utilities at the time were in part due to the packet technology itself: ability to manage any network topology, automatic adaptability to topological and traffic changes, integration of different link technologies (digital or analog) and capacities in a single network, open and decentralized intercommunicability between users and devices, simultaneous communication with several users and locations from a single physical connection, and integrated network supervision. In fact, the network was provided from its inception with a supervision center consisting of a computer and a synoptic board located at the company's headquarters (see Figure II). But other advantages were due to the specific design of TRAME: high data integrity, priority support for packets, and ease of including special protocols such as the many SCADA protocols in use at that time. All of the above resulted in improved quality of service, especially with respect to data availability and data integrity, and in the integration of services in a single network. Part of the evolution of its deployment can be seen in Figures II to IV. === TRAME 2 === In 1990, TRAME 2 was fully deployed and TRAME 1 was replaced. The processor of the new hardware was Intel 80286 and the hardware structure and external appearance of the routers was very similar to that of TRAME 1. The software was written in C and the above-mentioned emulator continued to be used. Improvements over TRAME 1 were the introduction of the standardized X.25 access protocol
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Social advertising (social relationships)

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.
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Social television

Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in. The social TV market covers the technologies that support communication and social interaction around TV as well as companies that study television-related social behavior and measure social media activities tied to specific TV broadcasts – many of which have attracted significant investment from established media and technology companies. The market is also seeing numerous tie-ups between broadcasters and social networking players such as Twitter and Facebook. The market is expected to be worth $256bn by 2017. Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And in 2011, David Rowan, the editor of Wired magazine, named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told the audience at the Digital Life Design (DLD) conference in January 2011: "Everyone says that social television will be big. I think it's not going to be big—it's going to be huge". Much of the investment in the earlier years of social TV went into standalone social TV apps. The industry believed these apps would provide an appealing and complimentary consumer experience which could then be monetized with ads. These apps featured TV listings, check-ins, stickers and synchronised second-screen content but struggled to attract users away from Twitter and Facebook. Most of these companies have since gone out of business or been acquired amid a wave of consolidation and the market has instead focused on the activities of the social media channels themselves – such as Twitter Amplify, Facebook Suggested Videos and Snapchat Discover – and the technologies that support them. == Twitter == Twitter and Facebook are both helping users connect around media, which can provoke strong debate and engagement. Both social platforms want to be the 'digital watercooler' and host conversation around TV because the engagement and data about what media people consume can then be used to generate advertising revenue. As an open platform, conversation on Twitter is closely aligned with real-time events. In May 2013, it launched Twitter Amplify – an advertising product for media and consumer brands. With Amplify, Twitter runs video highlights from major live broadcasts, with advertisers' names and messages playing before the clip. By February 2014, all four major U.S. TV networks had signed up to the Amplify program, bringing a variety of premium TV content onto the social platform in the form of in-tweet real-time video clips. In June 2014, Twitter acquired its Twitter Amplify partner in the U.S. SnappyTV, a company that was helping broadcasters and rights holders to share video content both organically across social and via Twitter's Amplify program. Twitter continues to rely on Grabyo, which has also struck numerous deals with some of the largest broadcasters and rights holders in Europe and North America to share video content across Facebook and Twitter. == Facebook == Facebook made significant changes to its platform in 2014 including updates to its algorithm to enhance how it serves video in users' feeds. It also launched video autoplay to get users to watch the videos in their feeds. It rapidly surpassed Twitter and by the end of 2014 it was enjoying three billion video views a day on its platform and had announced a partnership with the NFL, one of Twitter's most active Twitter Amplify partners. In April 2015, at its F8 Developer Conference, it revealed it was working with Grabyo among other technology partners to bring video onto its platform. Then in July it announced it would be launching Facebook Suggested Videos, bringing related videos and ads to anyone that clicks on a video – a move that not only competed with Twitter's commercial video offering but also put it in direct competition with YouTube. == TV Time == TV Time is a television dedicated social network that allows users to keep track of the television series they watch, as well as films. It also allows them to express their reaction to the media they have seen with episode specific voting for favorite characters and emotional reaction to episodes, as well as commenting in episode restrictive pages. This way users are able to avoid spoilers while also finding a precise audience and community for each of their interactions, as opposed to bigger, non-television dedicated social medias such as Facebook and Twitter where the likelihood of unintentionally reading spoilers is much higher. TV Time offers an analytics service called "TVLytics" where the votes and reactions collected from users can be studied for research and television production purposes. == Advertising == According to Businessinsider.com, there are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization. Social TV data can ease access to focus groups and may create a positive feedback loop for generating ultra-sticky TV programming and multi-screen ad campaigns. == In numbers == Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US. The volume of social media engagement in TV is also rising – according to Nielsen SocialGuide, there was a 38% increase in tweets about TV in 2013 to 263m. For the 2014 Super Bowl, Twitter reported that a record 24.9 million tweets about the game were sent during the telecast, peaking at 381,605 tweets per minute. Facebook reported that 50 million people discussed the Super Bowl, generating 185 million interactions. The 2014 Oscars generated 5m tweets, viewed by an audience of 37m unique Twitter users and delivering 3.3bn impressions globally as conversation and key moments were shared virally across the platform. In 2014 the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, used Grabyo to share video content across social. The videos were viewed 3.5 million times across Facebook and Twitter. In partnered with Grabyo again in 2015 and the videos generated over 48 million views across Facebook and Twitter. == Television shows with social integration == Here are some examples of how TV executives are integrating social elements with TV shows: C-SPAN streamed tweets from US Senators and Representatives during the quorum call The Voice had the judges of the program tweet during the show and the posts scrolls on the bottom of the screen. The use of Twitter also led to an increase in viewers. "Glee" Entertainment Weekly created a second screen viewing platform for the Glee season 3 premiere. == Related publications == Erika Jonietz. "Making TV Social, Virtually" MIT Technology Review. (January 11, 2010) AmigoTV (Alcatel-Lucent; Coppens et al.) – 2004 www.ist-ipmedianet.org/Alcatel_EuroiTV2004_AmigoTV_short_paper_S4-2.pdf Nextream (MIT Media Lab, Martin et al.) – 2010 Social Interactive Television: Immersive Shared Experiences and Perspectives (P. Cesar, D. Geerts, and K. Chorianopoulos (eds.)) – 2009 Social TV and the Emergence of Interactive TV – Multimedia Research Group – November 2010 Interactive Social TV on Service Oriented Environments: Challenges and Enablers (May 2011) == Systems == Boxee – acquired by Samsung GetGlue – acquired by i.TV Grabyo KIT digital Miso TV Tank Top TV WiO Xbox Live
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Machine unlearning

Machine unlearning is a branch of machine learning focused on removing specific undesired element, such as private data, wrong or manipulated training data, outdated information, copyrighted material, harmful content, dangerous abilities, or misinformation, without needing to rebuild models from the ground up. Large language models, like the ones powering ChatGPT, may be asked not just to remove specific elements but also to unlearn a "concept," "fact," or "knowledge," which aren't easily linked to specific examples. New terms such as "model editing," "concept editing," and "knowledge unlearning" have emerged to describe this process. == History == Early research efforts were largely motivated by Article 17 of the GDPR, the European Union's privacy regulation commonly known as the "right to be forgotten" (RTBF), introduced in 2014. The GDPR did not anticipate that the development of large language models would make data erasure a complex task. This issue has since led to research on "machine unlearning," with a growing focus on removing copyrighted material, harmful content, dangerous capabilities, and misinformation. Just as early experiences in humans shape later ones, some concepts are more fundamental and harder to unlearn. A piece of knowledge may be so deeply embedded in the model's knowledge graph that unlearning it could cause internal contradictions, requiring adjustments to other parts of the graph to resolve them. Researchers have now also started studying unlearning in the context of removing incorrect or adversarially manipulated training data such as systematically biased labels or poisoning attacks. == Motivations == At present, machine unlearning is motivated by a growing range of concerns that extend well beyond the field's original focus on data privacy. A widely used taxonomy in the literature distinguishes two high-level categories of motivation. Access revocation covers cases where a data subject or rights holder requests the removal of data they own or control. This is most commonly associated with RTBF established by the European Union's General Data Protection Regulation (GDPR) and analogous legislation such as the California Consumer Privacy Act (CCPA). These regulations grant individuals the legal right to request erasure of their personal data from any system that has processed it, including models that were trained on it. Access revocation also encompasses the removal of copyrighted or pay-walled content that was incorporated into training corpora without the necessary licenses, a concern that has become prominent with the widespread use of largely web-scraped pre-training datasets. Model correction covers cases where the model exhibits undesirable behavior arising from the training data, regardless of any individual's request. This includes: Removal of toxic, biased, or unsafe outputs introduced by harmful content in the training set Correction of stale or factually incorrect associations, such as outdated knowledge encoded in a deployed model Removal of dangerous capabilities, such as detailed knowledge of the synthesis of chemical or biological agents Correction of the influence of data poisoning or adversarial attacks that have corrupted model behavior This second category has been formalized as corrective machine unlearning, which frames unlearning as a post-training mechanism for repairing the effects of bad or harmful training data. It is closely related to the AI safety literature, where data filtering alone has been found insufficient to prevent hazardous knowledge from being encoded in model weights, motivating unlearning as a complementary risk mitigation strategy. A further distinction has been drawn in the literature between removal {eliminating the influence of specific training data on model parameters) and suppression (preventing the model from generating specific outputs regardless of how that knowledge is encoded). These two goals are not equivalent: removing training data does not guarantee meaningful output suppression, and suppressing outputs does not constitute removal of the underlying training data's influence. == SISA Training == SISA is a training strategy consisting of four mechanisms designed to make machine unlearning more efficient by structuring how models are trained and updated. Its goal is to allow a system to remove the influence of specific data points without retraining an entire model from scratch. By reorganizing training data and workflows, SISA reduces the computational burden of unlearning requests. Sharding divides the training dataset into multiple disjoint subsets, or shards. Each shard is used to train a separate model instance. This ensures that a single data point affects only one shard, so unlearning it requires updating only the corresponding shard rather than the full model. Isolation refers to training each shard independently, with nothing shared across shards during the training process. This separation prevents cross-contamination between shards, ensuring that forgetting data in one shard does not require adjustments to any others. Slicing breaks the data within each shard into sequential slices and stores model states after each slice is trained on. When an unlearning request targets a piece of data, the system can roll back to the checkpoint before the point was seen and retrain only from that slice forward. This reduces retraining time even within a shard. Aggregation occurs at inference, when the model is queried. It combines the outputs of each shard to determine the output of the overall model. This is often through majority voting or averaging. This allows SISA-trained systems to behave like a single model despite being composed of multiple shard-level models. Together, these mechanisms enable machine learning systems to forget specific data points with far lower computational cost than full retraining. The trade-off is that sharding and slicing can lead to reduced model accuracy, worse generalization, and increased storage requirements for the intermediate checkpoints. This can be tolerable based on the needs of the individual or organization to comply with "right to be forgotten" or efficiently recover from backdoor attacks. == Algorithms == Machine unlearning algorithms are broadly categorized into exact and approximate methods, reflecting a fundamental trade-off between formal guarantees and computational tractability. === Exact Unlearning === Exact unlearning methods produce a model that is statistically indistinguishable from one retrained from scratch on the dataset with the forget data removed. The canonical framework for exact unlearning is SISA Training (Sharded, Isolated, Sliced, and Aggregated), introduced by Bourtoule et al. (2021). SISA partitions the training dataset into disjoint shards and trains a separate sub-model on each. At inference time, predictions are aggregated across sub-models. When an unlearning request is received, only the sub-model corresponding to the shard containing the target data requires retraining, reducing computational overhead proportionally to the number of shards. Exact methods provide the strongest guarantees but become prohibitively expensive for large pre-trained neural networks and are generally limited to settings where training can be structured in advance. === Approximate Unlearning === Approximate unlearning methods seek to produce a model whose behavior is sufficiently close to an exactly unlearned model without the cost of full retraining. These methods dominate practical applications. Common approaches include: Gradient Ascent: The model is fine-tuned by maximizing the loss on the forget set, directly degrading its performance on targeted data. This is the most direct approach but risks destabilizing performance on retained data. Random Labelling: The model is fine-tuned on the forget set using randomly shuffled labels, confusing its associations with the targeted data while producing a less aggressive weight shift than pure gradient ascent. Gradient Difference: Combines gradient ascent on the forget set with simultaneous gradient descent on the retain set, using the retain objective as a regularizer to preserve general model utility. KL Divergence Regularization: Minimizes the KL divergence between the outputs of the unlearned model and the original model on the retain set, anchoring behavior on data the model should remember. Weight Pruning and Fine-tuning: Parameters with the smallest L1-norm are pruned — targeting weights most weakly associated with general knowledge and potentially most associated with the forget set — followed by fine-tuning on the retain set to restore utility. Layer Reset and Fine-tuning: The first or last k layers are re-initialized to random weights and the model is subsequently fine-tuned on the retain set. This is a coarse but computationally simple approach. Selective Synaptic Dampening: Uses influence functions to estimate the effect of individual trainin
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Social media use by businesses

Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,
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Back-Up Interceptor Control

Backup Interceptor Control (BUIC, ) was the Electronic Systems Division 416M System to backup the SAGE 416L System in the United States and Canada. BUIC deployed Cold War command, control, and coordination systems to SAGE radar stations to create dispersed NORAD Control Centers. == Background == Prior to the SAGE Direction Centers becoming operational, the USAF deployed data link systems at NORAD Control Centers with ground computers for controlling crewed interceptors. After SAGE IBM AN/FSQ-7 Combat Direction Centrals became operational and the Super Combat Centers with improved (digital) computers were cancelled, a backup to SAGE was planned in the event the above-ground SAGE Air Defense Direction Center failed. == General Electric AN/GPA-37 Course Directing Group == BUIC began with deployment of General Electric AN/GPA-37 Course Directing Groups to several Long Range Radar stations. Units designated included the "U.S. Air Force 858th Air Defense Group (BUIC) [which became] a permanent operating facility" at Naval Air Station Fallon in Nevada. == BUIC II == BUIC II was used to command and control sites using the Burroughs AN/GSA-51 Radar Course Directing Group. North Truro AFS became the first ADC installation configured for BUIC II. == BUIC III == The AN/GYK-19 (initially AN/GSA-51A) was an upgraded version of the BUIC II system designated AN/GSA-51A and required a larger building than the AN/GSA-51. The first BUIC III site was Fort Fisher AFS, and Air Defense Command's was first installed at Fort Fisher Air Force Station, North Carolina. Although more advanced systems were contemplated, the final design of the BUIC III system was an upgraded version of the BUIC II with around twice the performance. == Closure and upgrade == In 1972, the USAF decided to shut down most of the BUIC sites; most of the sites mothballed by 1974, except for the BUIC III site at Tyndall Air Force Base. In Canada the BUIC site at Senneterre was shut down, but St Margarets remained open. The remaining sites were closed between 1983-1984 when SAGE was replaced by the Joint Surveillance System. The AN/FYQ-47 Common Digitizer for the Joint Surveillance System, and the Radar Video Data Processor (RVDP) was a combined system for the Air Force and Federal Aviation Administration (FAA), it replaced the SAGE Burroughs AN/FST-2 Coordinate Data Transmitting Sets.
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