Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.
Suno (platform)
Suno is a generative artificial intelligence music creation platform. It is designed to generate music that can include vocals and instrumentation. The platform was initially developed by Suno, Inc., of Cambridge, Massachusetts. Suno has been widely available since December 20, 2023, after the launch of a web application and a partnership with Microsoft, which included Suno as a plugin in Microsoft Copilot. The program operates by producing songs based on text or audio prompts provided by its users. Suno does not disclose the dataset used to train its artificial intelligence. == History == Suno, Inc., was founded by four people: Michael Shulman, Georg Kucsko, Martin Camacho, and Keenan Freyberg. They all worked for Kensho, an AI startup, before starting their own company in Cambridge, Massachusetts. In April 2023, Suno released their open-source text-to-speech and audio model called "Bark" on GitHub. On March 21, 2024, Suno released its V3 version for all users. The new version allowed users to create a limited number of four-minute songs using a free account. Users can pay for more features. In April 2024, a sentimental ballad was generated with Suno based on the text of the MIT License. In June 2024, a lawsuit, led by the Recording Industry Association of America, was filed against Suno and Udio alleging widespread infringement of copyrighted sound recordings. The lawsuit sought to bar the companies from training on copyrighted music, as well as damages of up to $150,000 per work from infringements that have already taken place. On July 1, 2024, a mobile app for Suno was released. On November 19, 2024, Suno upgraded its AI song model program to v4. In January 2025, Michael Shulman remarked on a podcast, "I think the majority of people don't enjoy the majority of the time they spend making music." In March 2025, one day after thousands of musicians including Thom Yorke and ABBA's Björn Ulvaeus signed a letter calling for Suno to stop training its model on copyrighted music, Timbaland endorsed Suno in a video on the company's website. In July 2025, Suno user imoliver signed a record deal with Hallwood Media, which became the first instance of a traditional music label signing an AI-based creator. Hallwood later signed with AI-artist Xania Monet for US$3 million. Monet's songs were generated by Suno AI by poet Telisha Jones. In November 2025, Suno agreed to a $500 million dollar lawsuit settlement, in which Suno would be allowed to train its models on Warner Music Group's music catalog, and WMG would control aspects of AI likeness, music, audio, software, copyrights, AI tools and music created by users on Suno. As part of the settlement, Suno also acquired the concert discovery platform Songkick from WMG. == Controversy == Suno, Inc., has been sued by the Recording Industry Association of America for copyright infringement, and thousands of musicians have signed a letter demanding that the company cease using copyrighted music in their training data. Suno does not disclose the dataset used to train its artificial intelligence.
Pandas (software)
Pandas (styled as pandas) is a software library written for the Python programming language for data manipulation and analysis. In particular, it offers data structures and operations for manipulating numerical tables and time series. It is free software released under the three-clause BSD license. The name is derived from the term "panel data", an econometrics term for data sets that include observations over multiple time periods for the same individuals, as well as a play on the phrase "Python data analysis". Wes McKinney started building what would become Pandas at AQR Capital while he was a researcher there from 2007 to 2010. The development of Pandas introduced into Python many comparable features of working with DataFrames that were established in the R programming language. The library is built upon another library, NumPy. == History == Developer Wes McKinney started working on Pandas in 2008 while at AQR Capital Management out of the need for a high performance, flexible tool to perform quantitative analysis on financial data. Before leaving AQR, he was able to convince management to allow him to open source the library in 2009. Another AQR employee, Chang She, joined the effort in 2012 as the second major contributor to the library. In 2015, Pandas signed on as a fiscally sponsored project of NumFOCUS, a 501(c)(3) nonprofit charity in the United States. == Data model == Pandas is built around data structures called Series and DataFrames. Data for these collections can be imported from various file formats such as comma-separated values, JSON, Parquet, SQL database tables or queries, and Microsoft Excel. === Series === A Series is a one-dimensional array-like object that stores a sequence of values together with an associated set of labels, called an index. It is built on top of NumPy's array and affords many similar functionalities, but instead of using implicit integer positions, a Series allows explicit index labels of many data types. A Series can be created from Python lists, dictionaries, or NumPy arrays. If no index is provided, pandas automatically assigns a default integer index ranging from 0 to n-1, where n is the number of items in the Series. A simple example with customized labels is: To access a value or list of values from a Series, use its index or list of indices: Series can be used arithmetically, as in the statement series_3 = series_1 + series_2. This will align data points with corresponding index values in series_1 and series_2 (similar to a join in relational algebra), then add them together to produce new values in series_3. A Series has various attributes, such as name (Series name), dtype (data type of values), shape (number of rows), values, and index. They can be used in many of the same operations as NumPy arrays, with additional methods for reindexing, label-based selection, and handling missing data. === DataFrame === A DataFrame is a two-dimensional, tabular data structure with labeled rows and columns. Each column is stored internally as a Series and may hold a different data type (numeric, string, boolean, etc.). DataFrames can be created by a variety of means, including dictionaries of lists, NumPy arrays, and external files such as CSV or Excel spreadsheets: To retrieve a DataFrame column as a Series, use either 1) the index (dict-like notation) or 2) the name of column if the name is a valid Python identifier (attribute-like access). DataFrames support operations such as column assignment, row and column deletion, label-based indexing with loc, position-based indexing with iloc, reshaping, grouping, and joining. Merge operations implement a subset of relational algebra and allow one-to-one, many-to-one, and many-to-many joins. Some common attributes of a DataFrame include dtypes (data type of each column), shape (dimensions of the DataFrame returned as a tuple with form (number of rows, number of columns)), index/columns (labels of the DataFrame's rows/columns, respectively, returned as an Index object), values (data in the DataFrame returned as a 2D array), and empty (returns True if the DataFrame is empty). === Index === Index objects hold metadata for Series and Dataframe objects, such as axis labels and names, and are automatically created from input data. By default, a pandas index is a series of integers ascending from 0, similar to the indices of Python arrays. However, indices can also use any NumPy data type, including floating point, timestamps, or strings. Indices are also immutable, which allows them to be safely shared across multiple objects. pandas' syntax for mapping index values to relevant data is the same syntax Python uses to map dictionary keys to values. For example, if s is a Series, s['a'] will return the data point at index a. Unlike dictionary keys, index values are not guaranteed to be unique. If a Series uses the index value a for multiple data points, then s['a'] will instead return a new Series containing all matching values. A DataFrame's column names are stored and implemented identically to an index. As such, a DataFrame can be thought of as having two indices: one column-based and one row-based. Because column names are stored as an index, these are not required to be unique. If data is a Series, then data['a'] returns all values with the index value of a. However, if data is a DataFrame, then data['a'] returns all values in the column(s) named a. To avoid this ambiguity, Pandas supports the syntax data.loc['a'] as an alternative way to filter using the index. Pandas also supports the syntax data.iloc[n], which always takes an integer n and returns the nth value, counting from 0. This allows a user to act as though the index is an array-like sequence of integers, regardless of how it is actually defined. pandas also supports hierarchical indices with multiple values per data point through the "MultiIndex" class. MultiIndex objects allow a single DataFrame to represent multiple dimensions, similar to a pivot table in Microsoft Excel, where each level can optionally carry its own unique name. In practice, data with more than 2 dimensions is often represented using DataFrames with hierarchical indices, instead of the higher-dimension Panel and Panel4D data structures. == Functionality == pandas supports a variety of indexing and subsetting techniques, allowing data to be selected by label, index, or Boolean conditions. For example, df[df['col1'] > 5] will return all rows in the DataFrame df for which the value of the column col1 exceeds 5. The library also implements grouping operations based on the split-apply-combine approach, enabling users to aggregate, transform, or restructure data according to column values or functions applied to index labels. For example, df['col1'].groupby(df['col2']) groups the data in 'col1' by their values in 'col2', while df.groupby(lambda i: i % 2) groups all data in the whole DataFrame by whether their index is even. The library also provides extensive tools for transforming, filtering and summarizing data. Users may apply arbitrary functions to Series and DataFrames, and because the library is built on top of Numpy, most NumPy functions can be applied directly to pandas objects as well. The library also includes built-in operations for arithmetic operations, string processing, and descriptive statistics such as mean, median, and standard deviation. These built-in functions are designed to handle missing data, usually represented by the floating-point value NaN. In addition, pandas includes tools for reorganizing data into different structural formats, with methods that can reshape tabular data between "wide" and "long" formats and pivot values based on column labels. pandas also implements a flexible set of relational operations for combining datasets. For instance, merge() links row in DataFrames based on one or more shared keys or indices, supporting one-to-one, one-to-many, and many-to-many relationships in a manner analogous to join operations in relational databases like SQL. DataFrames can also be concatenated or stacked together along an axis through the concat() method, and overlapping data can be further spliced together using combine_first() to fill in missing values. Furthermore, the library includes specialized support for working with time-series data. Features include the ability to interpolate values and filter using a range of timestamps, such as data['1/1/2023':'2/2/2023'] , which will return all dates between January 1 and February 2. Missing values in time-series data are represented by a dedicated NaT (Not a Timestamp) object, instead of the NaN value it uses elsewhere. == Criticisms == Pandas has been criticized for its inefficiency. The entire dataset must be loaded in RAM, and the library does not optimize query plans or support parallel computing across multiple cores. Wes McKinney, the creator of Pandas, has recommended Apache Arrow as an alternative to address these performance concerns and ot
Discrete skeleton evolution
Discrete Skeleton Evolution (DSE) describes an iterative approach to reducing a morphological or topological skeleton. It is a form of pruning in that it removes noisy or redundant branches (spurs) generated by the skeletonization process, while preserving information-rich "trunk" segments. The value assigned to individual branches varies from algorithm to algorithm, with the general goal being to convey the features of interest of the original contour with a few carefully chosen lines. Usually, clarity for human vision (aka. the ability to "read" some features of the original shape from the skeleton) is valued as well. DSE algorithms are distinguished by complex, recursive decision-making processes with high computational requirements. Pruning methods such as by structuring element (SE) convolution and the Hough transform are general purpose algorithms which quickly pass through an image and eliminate all branches shorter than a given threshold. DSE methods are most applicable when detail retention and contour reconstruction are valued. == Methodology == === Pre-processing === Input images will typical contain more data than is necessary to generate an initial skeleton, and thus must be reduced in some way. Reducing the resolution, converting to grayscale, and then binary by masking or thresholding are common first steps. Noise removal may occur before and/or after converting an image to binary. Morphological operations such as closing, opening, and smoothing of the binary image may also be part of pre-processing. Ideally, the binarized contour should be as noise-free as possible before the skeleton is generated. === Skeletonization === DSE techniques may be applied to an existing skeleton or incorporated as part of the skeleton growing algorithm. Suitable skeletons may be obtained using a variety of methods: Thinning algorithms, such as the Grassfire transform Voronoi diagram Medial Axis Transform or Symmetry Axis Transform Distance Mapping === Significance Measures === DSE and related methods remove entire spurious branches while leaving the main trunk intact. The intended result is typically optimized for visual clarity and retention of information, such that the original contour can be reconstructed from the fully pruned skeleton. The value of various properties must be weighted by the application, and improving the efficiency is an ongoing topic of research in computer vision and image processing. Some significance measures include: Discrete Bisector Function Contour length Bending Potential Ratio Discrete Curve Evolution === Iteration === Each branch is evaluated during a pass through the skeletonized image according to the specific algorithm being used. Low value branches are removed and the process is repeated until a desired threshold of simplicity is reached. === Reconstruction === If all points on the output skeleton are the center points of maximal disks of the image and the radius information is retained, a contour image can be reconstructed == Applications == === Handwriting and text parsing === Variability in hand-written text is an ongoing challenge, simplification makes it somewhat easier for computer vision algorithms to make judgements about intended characters. === Soft body classification (animals) === The maximal disks centered on the skeleton imply roughly spherical masses, the features of the extracted skeleton are relatively unchanged even as the soft body deforms or self-occludes. Skeleton information is one facet of determining whether two animals are the "same" some way, though it must usually be paired with another technique to effectively identify a target. === Medical uses === Investigation of organs, tissue damage and deformation caused by disease.
Charge-coupled device
A charge-coupled device (CCD) is an integrated circuit containing an array of linked, or coupled, capacitors. Under the control of an external circuit, each capacitor can transfer its electric charge to a neighboring capacitor. CCD sensors are a major technology used in digital imaging. In a CCD image sensor, pixels are represented by p-doped metal–oxide–semiconductor (MOS) capacitors. These MOS capacitors, the basic building blocks of a CCD, are biased above the threshold for inversion when image acquisition begins, allowing the conversion of incoming photons into electron charges at the semiconductor-oxide interface; the CCD is then used to read out these charges. Although CCDs are not the only technology to allow for light detection, CCD image sensors are widely used in professional, medical, and scientific applications where high-quality image data are required. In applications with less exacting quality demands, such as consumer and professional digital cameras, active pixel sensors, also known as CMOS sensors (complementary MOS sensors), are generally used. However, the large quality advantage CCDs enjoyed early on has narrowed over time and since the late 2010s CMOS sensors are the dominant technology, having largely if not completely replaced CCD image sensors. == History == The basis for the CCD is the metal–oxide–semiconductor (MOS) structure, with MOS capacitors being the basic building blocks of a CCD, and a depleted MOS structure used as the photodetector in early CCD devices. In the late 1960s, Willard Boyle and George E. Smith at Bell Labs were researching MOS technology while working on semiconductor bubble memory. They realized that an electric charge was the analog of the magnetic bubble and that it could be stored on a tiny MOS capacitor. As it was fairly straightforward to fabricate a series of MOS capacitors in a row, they connected a suitable voltage to them so that the charge could be stepped along from one to the next. This led to the invention of the charge-coupled device by Boyle and Smith in 1969. They conceived of the design of what they termed, in their notebook, "Charge 'Bubble' Devices". The initial paper describing the concept in April 1970 listed possible uses as memory, a delay line, and an imaging device. The device could also be used as a shift register. The essence of the design was the ability to transfer charge along the surface of a semiconductor from one storage capacitor to the next. The first experimental device demonstrating the principle was a row of closely spaced metal squares on an oxidized silicon surface electrically accessed by wire bonds. It was demonstrated by Gil Amelio, Michael Francis Tompsett and George Smith in April 1970. This was the first experimental application of the CCD in image sensor technology, and used a depleted MOS structure as the photodetector. The first patent (U.S. patent 4,085,456) on the application of CCDs to imaging was assigned to Tompsett, who filed the application in 1971. The first working CCD made with integrated circuit technology was a simple 8-bit shift register, reported by Tompsett, Amelio and Smith in August 1970. This device had input and output circuits and was used to demonstrate its use as a shift register and as a crude eight pixel linear imaging device. Development of the device progressed at a rapid rate. By 1971, Bell researchers led by Michael Tompsett were able to capture images with simple linear devices. Several companies, including Fairchild Semiconductor, RCA and Texas Instruments, picked up on the invention and began development programs. Fairchild's effort, led by ex-Bell researcher Gil Amelio, was the first with commercial devices, and by 1974 had a linear 500-element device and a 2D 100 × 100 pixel device. Peter L. P. Dillon, a scientist at Kodak Research Labs, invented the first color CCD image sensor by overlaying a color filter array on this Fairchild 100 x 100 pixel Interline CCD starting in 1974. Steven Sasson, an electrical engineer working for the Kodak Apparatus Division, invented a digital still camera using this same Fairchild 100 × 100 CCD in 1975. The interline transfer (ILT) CCD device was proposed by L. Walsh and R. Dyck at Fairchild in 1973 to reduce smear and eliminate a mechanical shutter. To further reduce smear from bright light sources, the frame-interline-transfer (FIT) CCD architecture was developed by K. Horii, T. Kuroda and T. Kunii at Matsushita (now Panasonic) in 1981. The first KH-11 KENNEN reconnaissance satellite equipped with charge-coupled device array (800 × 800 pixels) technology for imaging was launched in December 1976. Under the leadership of Kazuo Iwama, Sony started a large development effort on CCDs involving a significant investment. Eventually, Sony managed to mass-produce CCDs for their camcorders. Before this happened, Iwama died in August 1982. Subsequently, a CCD chip was placed on his tombstone to acknowledge his contribution. The first mass-produced consumer CCD video camera, the CCD-G5, was released by Sony in 1983, based on a prototype developed by Yoshiaki Hagiwara in 1981. Early CCD sensors suffered from shutter lag. This was largely resolved with the invention of the pinned photodiode (PPD). It was invented by Nobukazu Teranishi, Hiromitsu Shiraki and Yasuo Ishihara at NEC in 1980. They recognized that lag can be eliminated if the signal carriers could be transferred from the photodiode to the CCD. This led to their invention of the pinned photodiode, a photodetector structure with low lag, low noise, high quantum efficiency and low dark current. It was first publicly reported by Teranishi and Ishihara with A. Kohono, E. Oda and K. Arai in 1982, with the addition of an anti-blooming structure. The new photodetector structure invented at NEC was given the name "pinned photodiode" (PPD) by B.C. Burkey at Kodak in 1984. In 1987, the PPD began to be incorporated into most CCD devices, becoming a fixture in consumer electronic video cameras and then digital still cameras. Since then, the PPD has been used in nearly all CCD sensors and then CMOS sensors. In January 2006, Boyle and Smith were awarded the National Academy of Engineering Charles Stark Draper Prize, and in 2009 they were awarded the Nobel Prize for Physics for their invention of the CCD concept. Michael Tompsett was awarded the 2010 National Medal of Technology and Innovation, for pioneering work and electronic technologies including the design and development of the first CCD imagers. He was also awarded the 2012 IEEE Edison Medal for "pioneering contributions to imaging devices including CCD Imagers, cameras and thermal imagers". == Basics of operation == In a CCD for capturing images, there is a photoactive region (an epitaxial layer of silicon), and a transmission region made out of a shift register (the CCD, properly speaking). An image is projected through a lens onto the capacitor array (the photoactive region), causing each capacitor to accumulate an electric charge proportional to the light intensity at that location. A one-dimensional array, used in line-scan cameras, captures a single slice of the image, whereas a two-dimensional array, used in video and still cameras, captures a two-dimensional picture corresponding to the scene projected onto the focal plane of the sensor. Once the array has been exposed to the image, a control circuit causes each capacitor to transfer its contents to its neighbor (operating as a shift register). The last capacitor in the array dumps its charge into a charge amplifier, which converts the charge into a voltage. By repeating this process, the controlling circuit converts the entire contents of the array in the semiconductor to a sequence of voltages. In a digital device, these voltages are then sampled, digitized, and usually stored in memory; in an analog device (such as an analog video camera), they are processed into a continuous analog signal (e.g. by feeding the output of the charge amplifier into a low-pass filter), which is then processed and fed out to other circuits for transmission, recording, or other processing. == Detailed physics of operation == === Charge generation === Before the MOS capacitors are exposed to light, they are biased into the depletion region; in n-channel CCDs, the silicon under the bias gate is slightly p-doped or intrinsic. The gate is then biased at a positive potential, above the threshold for strong inversion, which will eventually result in the creation of an n channel below the gate as in a MOSFET. However, it takes time to reach this thermal equilibrium: up to hours in high-end scientific cameras cooled at low temperature. Initially after biasing, the holes are pushed far into the substrate, and no mobile electrons are at or near the surface; the CCD thus operates in a non-equilibrium state called deep depletion. Then, when electron–hole pairs are generated in the depletion region, they are separated by the electric field, the elec
Content determination
Content determination is the subtask of natural language generation (NLG) that involves deciding on the information to be communicated in a generated text. It is closely related to the task of document structuring. == Example == Consider an NLG system which summarises information about sick babies. Suppose this system has four pieces of information it can communicate The baby is being given morphine via an IV drop The baby's heart rate shows bradycardia's (temporary drops) The baby's temperature is normal The baby is crying Which of these bits of information should be included in the generated texts? == Issues == There are three general issues which almost always impact the content determination task, and can be illustrated with the above example. Perhaps the most fundamental issue is the communicative goal of the text, i.e. its purpose and reader. In the above example, for instance, a doctor who wants to make a decision about medical treatment would probably be most interested in the heart rate bradycardias, while a parent who wanted to know how her child was doing would probably be more interested in the fact that the baby was being given morphine and was crying. The second issue is the size and level of detail of the generated text. For instance, a short summary which was sent to a doctor as a 160 character SMS text message might only mention the heart rate bradycardias, while a longer summary which was printed out as a multipage document might also mention the fact that the baby is on a morphine IV. The final issue is how unusual and unexpected the information is. For example, neither doctors nor parents would place a high priority on being told that the baby's temperature was normal, if they expected this to be the case. Regardless, content determination is very important to users, indeed in many cases the quality of content determination is the most important factor (from the user's perspective) in determining the overall quality of the generated text. == Techniques == There are three basic approaches to document structuring: schemas (content templates), statistical approaches, and explicit reasoning. Schemas are templates which explicitly specify the content of a generated text (as well as document structuring information). Typically, they are constructed by manually analysing a corpus of human-written texts in the target genre, and extracting a content template from these texts. Schemas work well in practice in domains where content is somewhat standardised, but work less well in domains where content is more fluid (such as the medical example above). Statistical techniques use statistical corpus analysis techniques to automatically determine the content of the generated texts. Such work is in its infancy, and has mostly been applied to contexts where the communicative goal, reader, size, and level of detail are fixed. For example, generation of newswire summaries of sporting events. Explicit reasoning approaches have probably attracted the most attention from researchers. The basic idea is to use AI reasoning techniques (such as knowledge-based rules, planning, pattern detection, case-based reasoning, etc.) to examine the information available to be communicated (including how unusual/unexpected it is), the communicative goal and reader, and the characteristics of the generated text (including target size), and decide on the optimal content for the generated text. A very wide range of techniques has been explored, but there is no consensus as to which is most effective.
WHATWG
The Web Hypertext Application Technology Working Group (WHATWG) was founded by representatives from Apple Inc., the Mozilla Foundation and Opera Software, leading web browser vendors in 2004. WHATWG is responsible for maintaining multiple web-related technical standards, including the specifications for the HyperText Markup Language (HTML) and the Document Object Model (DOM). The central organizational membership and control of WHATWG – its "Steering Group" – consists of Apple, Mozilla, Google, and Microsoft. WHATWG editors of the specifications ensure correct implementation, in consultation with participants, but ultimately in accordance with Steering Group member objectives. == History == The WHATWG was formed in response to the slow development of World Wide Web Consortium (W3C) Web standards and W3C's decision to abandon HTML in favor of XML-based technologies. The WHATWG mailing list was announced on 4 June 2004, two days after the initiatives of a joint Opera–Mozilla position paper had been voted down by the W3C members at the W3C Workshop on Web Applications and Compound Documents. On 10 April 2007, the Mozilla Foundation, Apple, and Opera Software proposed that the new HTML working group of the W3C adopt the WHATWG's HTML5 as the starting point of its work and name its future deliverable as "HTML5" (though the WHATWG specification was later renamed HTML Living Standard). On 9 May 2007, the new HTML working group of the W3C resolved to do that. An Internet Explorer platform architect from Microsoft was invited but did not join, citing the lack of a patent policy to ensure all specifications can be implemented on a royalty-free basis. Since then, the W3C and the WHATWG had been developing HTML independently, at times causing specifications to diverge. In 2017, the WHATWG established an intellectual property rights agreement that includes a patent policy. This spurred a renewed attempt to allow the W3C and the WHATWG to work together on specifications. In 2019, the W3C and WHATWG agreed to a memorandum of understanding where development of HTML and DOM specifications would be done principally in the WHATWG. The editor has significant control over the specification, but the community can influence the decisions of the editor. In one case, editor Ian Hickson proposed replacing the