AI Avatar Kids

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  Cloud computing

  Cloud computing is defined by the International Organization for Standardization (ISO) as "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on demand". It is commonly referred to as "the cloud". == Characteristics == In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." Resource pooling: " The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand." Rapid elasticity: "Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time." Measured service: "Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service. By 2023, the International Organization for Standardization (ISO) had expanded and refined the list. == History == The history of cloud computing extends to the 1960s, with the initial concepts of time-sharing becoming popularized via remote job entry (RJE). The "data center" model, where users submitted jobs to operators to run on mainframes, was predominantly used during this era. This period saw broad experimentation with making large-scale computing power more accessible through time-sharing, while optimizing infrastructure, platforms, and applications to improve efficiency for end users. The "cloud" metaphor for virtualized services dates to 1994, when it was used by General Magic for the universe of "places" that mobile agents in the Telescript environment could "go". The metaphor is credited to David Hoffman, a General Magic communications specialist, based on its long-standing use in networking and telecom. The expression cloud computing became more widely known in 1996 when Compaq Computer Corporation drew up a business plan for future computing and the Internet. The company's ambition was to supercharge sales with "cloud computing-enabled applications". The business plan foresaw that online consumer file storage would likely be commercially successful. As a result, Compaq decided to sell server hardware to internet service providers. In the 2000s, the application of cloud computing began to take shape with the establishment of Amazon Web Services (AWS) in 2002, which allowed developers to build applications independently. In 2006 Amazon Simple Storage Service, known as Amazon S3, and the Amazon Elastic Compute Cloud (EC2) were released. In 2008 NASA's development of the first open-source software for deploying private and hybrid clouds. The following decade saw the launch of various cloud services. In 2010, Microsoft launched Microsoft Azure, and Rackspace Hosting and NASA initiated an open-source cloud-software project, OpenStack. IBM introduced the IBM SmartCloud framework in 2011, and Oracle announced the Oracle Cloud in 2012. In December 2019, Amazon launched AWS Outposts, a service that extends AWS infrastructure, services, APIs, and tools to customer data centers, co-location spaces, or on-premises facilities. == Value proposition == Cloud computing can shorten time to market by offering pre-configured tools, scalable resources, and managed services, allowing users to focus on core business value rather than maintaining infrastructure. Cloud platforms can enable organizations and individuals to reduce upfront capital expenditures on physical infrastructure by shifting to an operational expenditure model, where costs scale with usage. Cloud platforms also offer managed services and tools, such as artificial intelligence, data analytics, and machine learning, which might otherwise require significant in-house expertise and infrastructure investment. While cloud computing can offer cost advantages through effective resource optimization, organizations often face challenges such as unused resources, inefficient configurations, and hidden costs without proper oversight and governance. Many cloud platforms provide cost management tools, such as AWS Cost Explorer and Azure Cost Management, and frameworks like FinOps have emerged to standardize financial operations in the cloud. Cloud computing also facilitates collaboration, remote work, and global service delivery by enabling secure access to data and applications from any location with an internet connection. Cloud providers offer various redundancy options for core services, such as managed storage and managed databases, though redundancy configurations often vary by service tier. Advanced redundancy strategies, such as cross-region replication or failover systems, typically require explicit configuration and may incur additional costs or licensing fees. Cloud environments operate under a shared responsibility model, where providers are typically responsible for infrastructure security, physical hardware, and software updates, while customers are accountable for data encryption, identity and access management (IAM), and application-level security. These responsibilities vary depending on the cloud service model—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS)—with customers typically having more control and responsibility in IaaS environments and progressively less in PaaS and SaaS models, often trading control for convenience and managed services. == Adoption and suitability == The decision to adopt cloud computing or maintain on-premises infrastructure depends on factors such as scalability, cost structure, latency requirements, regulatory constraints, and infrastructure customization. Organizations with variable or unpredictable workloads, limited capital for upfront investments, or a focus on rapid scalability benefit from cloud adoption. Startups, SaaS companies, and e-commerce platforms often prefer the pay-as-you-go operational expenditure (OpEx) model of cloud infrastructure. Additionally, companies prioritizing global accessibility, remote workforce enablement, disaster recovery, and leveraging advanced services such as AI/ML and analytics are well-suited for the cloud. In recent years, some cloud providers have started offering specialized services for high-performance computing and low-latency applications, addressing some use cases previously exclusive to on-premises setups. On the other hand, organizations with strict regulatory requirements, highly predictable workloads, or reliance on deeply integrated legacy systems may find cloud infrastructure less suitable. Businesses in industries like defense, government, or those handling highly sensitive data often favor on-premises setups for greater control and data sovereignty. Additionally, companies with ultra-low latency requirements, such as high-frequency trading (HFT) firms, rely on custom hardware (e.g., FPGAs) and physical proximity to exchanges, which most cloud providers cannot fully replicate despite recent advancements. Similarly, tech giants like Google, Meta, and Amazon build their own data centers due to economies of scale, predictable workloads, and the ability to customize hardware and network infrastructure for optimal efficiency. However, these companies also use cloud services selectively for certain workloads and applications where it aligns with their operational needs. In practice, many organizations are increasingly adopting hybrid cloud architectures, combining on-premises infrastructure with cloud services. This approach allows businesses to balance scalability, cost-effectiveness, and control, offering the benefits of both deployment models while mitigating their respective limitations. == Challenges and limitations == One of the primary challenges of cloud computing, compared with traditional on-premises systems, is maintaining data security and privacy. Cloud users entrust their sensitive data to third-party providers, who may not have adequate measures to protect it from unau

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  Social trading

  Social trading is a form of investing that allows investors to observe the trading behavior of their peers and expert traders. The primary objective is to follow their investment strategies using copy trading or mirror trading. Social trading requires little or no knowledge about financial markets. == History == One of the first social trading platforms was Collective2] which began offering a social trading functionality to retail traders as early as 2003 (preceding ZuluTrade by four years). In 2010, social trading started to achieve a greater degree of mainstream appeal with eToro, followed by Wikifolio in 2012. Europe-based NAGA, listed on Frankfurt Stock Exchange since 2017, claims more than EUR 27 billion was traded on its platform in the second half of 2019. Some of the other contemporary social trading platforms and tech providers are Trading Motion, Brokeree Solutions, iSystems, and FX Junction, among others. === Research === MIT Computer Scientist and researcher Yaniv Altshuler described social trading networks as complex adaptive systems, and in his 2014 research on eToro's OpenBook, wrote that "Having the inherent ability to share ideas and information between each others, OpenBook's users are given a new source of information they can use in order to enhance their trading performance. As the users are not playing against each other but rather – against the market, this situation becomes a non zero-sum game, hence incentivizing the users to share as much information as possible." His paper concludes that "social trading provides much better opportunities for profiting compared with individual trading," but that users make "excellent but sometimes not optimal decisions in selecting experts when they can see others' choices." A 2015 World Economic Forum report described social trading networks as disruptors, which "have emerged to provide low-cost, sophisticated alternatives to traditional wealth managers. These solutions cater to a broader customer base and empower customers to have more control of their wealth management," and "pose a tangible threat to the traditional practices of the wealth management industry". Economist Nouriel Roubini's thinktank predicted in 2016 that "newer forms of investment, such as socially responsible investments and social trading will bring some of the largest industry growth in the coming years." A 2017 St. John's University study found that 'leader' traders, or those with followers, are more susceptible to the disposition effect than investors that are not being followed by any other traders, with the authors suggesting the observation may be explained by "leaders feeling responsible towards their followers and an urge to not let them down, by fear of losing followers when admitting a bad investment decision and signaling confidence in their initial investment choice, or by an attempt of newly appointed leaders to manage their self-image." Social trading may potentially also change how much risk investors take. A recent experimental study argues that merely providing information on the success of others may lead to a significant increase in risk taking. This increase in risk taking may even be larger when subjects are provided with the option to directly copy others. == Characteristics == Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing and copying their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Social trading platforms or networks can be considered a subcategory of social networking services. Social trading allows traders to trade online with the help of others and some have claimed shortens the learning curve from novice to experienced trader. Traders can interact with others, watch others take trades, then duplicate their trades and learn what prompted the top performer to take a trade in the first place. By copying trades, traders can learn which strategies work and which do not work. Social trading is used to do speculation; in the moral context speculative practices are considered negatively and to be avoided by each individual. who conversely should maintain a long-term horizon avoiding any types of short term speculation. Social Media has permeated the trading world such that two main types of trading has evolved: Traditional Trades Single (or non-social) trade: Trader A places a normal trade by himself or herself; This can by manual or automated Social Trading There are two main types of social trading: Copy trade: Trader A places exactly the same trade as trader B's one single trade; (iii) Mirror trade: Trader A automatically executes trader B's every single trade, i.e., trader A follows exactly trader B's trading activities. Other variations offered on some platforms allow users to copy another trader's portfolio (copy portfolio), and follow a trader's dividends (copy dividends), where whenever a followed trader withdraws money from his or her account, a proportional amount of money will be withdrawn from the balance of their follower, in real time. === Key features === Information flow: Unencumbered access to information is important in financial markets and that makes the free exchange of information of interest to small scale as well as individual investors. Cooperative trading: Social trading offers traders the opportunity to work together in trading teams which can trade the markets collaboratively, whether by pooling funds, dividing research or through sharing information. Monetization: As with social networks in the broader sense, monetization strategies are not always clear. As with social networks in general, it is possible, however, that the long-term worth of such websites may come from the variety and depth of data about their users which their active communities are likely to generate. Transparency: Social trading platforms reveal traders' performance stats, open and past positions, and market sentiment, giving members complete information to assess the credibility of the contributors they follow on the platform.

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  Social media and psychology

  Social media began in the form of generalized online communities. These online communities formed on websites like Geocities.com in 1994, Theglobe.com in 1995, and Tripod.com in 1995. Many of these early communities focused on social interaction by bringing people together through the use of chat rooms. The chat rooms encouraged users to share personal information, ideas, or even personal web pages. Later the social networking community Classmates took a different approach by simply having people link to each other by using their personal email addresses. By the late 1990s, social networking websites began to develop more advanced features to help users find and manage friends. These newer generation of social networking websites began to flourish with the emergence of SixDegrees.com in 1997, Makeoutclub in 2000, Hub Culture in 2002, and Friendster in 2002. However, the first profitable mass social networking website was the South Korean service, Cyworld. Cyworld initially launched as a blog-based website in 1999 and social networking features were added to the website in 2001. Other social networking websites emerged like Myspace in 2002, LinkedIn in 2003, and Bebo in 2005. In 2009, the social networking website Facebook (launched in 2004) became the largest social networking website in the world. Both Instagram and Kik were launched in October 2010. Active users of Facebook increased from just a million in 2004 to over 750 million by the year 2011. Making internet-based social networking both a cultural and financial phenomenon. In September 2011, Snapchat was launched and reported over 300 million users in 2021. == Psychology of social networking == A social network is a social structure made up of individuals or organizations who communicate and interact with each other. Social networking sites – such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – are defined as technology-enabled tools that assist users with creating and maintaining their relationships. A study found that middle schoolers reported using social media to see what their friends are doing, to post pictures, and to connect with friends. Human behavior related to social networking is influenced by major individual differences, meaning that people differ quite systematically in the quantity and quality of their social relationships. Two of the main personality traits that are responsible for this variability are the traits of extraversion and introversion. Extraversion refers to the tendency to be socially dominant, exert leadership, and influence on others. In contrast, introversion reflects a tendency towards shyness, social phobia, or even avoid social situations altogether, which could potentially reduce the number of social contacts a person may have. These individual differences may result in different social networking outcomes. Other psychology factors related to social media and Media psychology are depression, anxiety, attachment, self-identity, well-being, and the need to belong. === Neuroscience === The three domains that neural systems rely on to be strengthened to support social media use are social cognition, self-referential cognition, and social rewarding. When someone posts something on social media, they think of how their audience will react, while the audience thinks of the motivations behind posting the information. Both parties are analyzing the other's thoughts and feelings, which coherently rely on multiple network systems of the brain including the dorsomedial prefrontal cortex, bilateral temporoparietal junction, anterior temporal lobes, inferior frontal gyri, and posterior cingulate cortex. All of these systems work to help us process social behaviors and thoughts drawn out on social media. Social media requires a great deal of self-referential thought. People use social media as a platform to express their opinions and show off their past and present selves. In other words, as Bailey Parnell said in her Ted Talk, we're showing off our "highlight reel" (4). When one receives feedback from others, the individual obtains more reflected self-appraisal which leads to comparisons of their social behaviors or "highlights" to other users. Self-referential thought involves activity in the medial prefrontal cortex and the posterior cingulate cortex. The brain uses these systems when thinking of oneself. A 2021 umbrella review found that most associations between adolescent social media use and mental health were characterized as weak or inconsistent, though certain studies identified 'substantial' negative impacts, particularly linked to passive consumption and problematic use. Social media also provides a constant supply of rewards that keeps users coming back for more. Whenever users receive a like or a new follower, it activates the brain's social reward system which includes the ventromedial prefrontal cortex, ventral striatum, and ventral tegmental area. This system has been found to activate in response to positive feedback from peers, suggesting that users experience online acceptance in a similar manner to other material rewards or positive experiences, further acting as a potential reward. While these areas of the brain become strengthened, other parts of the brain start to weaken. Technology is encouraging multi-tasking, especially because of how easy it is to switch from one task to another by opening another tab or using two devices at once. The brain's hippocampus is mainly associated with long-term memory. In a study done by Russell Poldark, a professor at UCLA, they found that "for the task learned without distraction, the hippocampus was involved. However, for the task learned with the distraction of the beeps, the hippocampus was not involved; but the striatum was, which is the brain system that underlies our ability to learn new skills." The study concludes that multitasking can cause reliance on the striatum more than the hippocampus, which can change the way we learn. The striatum is known to be connected to mainly the brain's reward system. The brain will strengthen the neurons to the striatum while it weakens the neurons to the hippocampus to make the brain more efficient. Because our brain starts to rely on the striatum more than the hippocampus, it becomes harder for us to process new information. Nicholas Carr, author of The Shallows: How The Internet Is Changing Our Brains, agrees: "What psychologists and brain scientists tell us about interruptions is that they have a fairly profound effect on the way we think. It becomes much harder to sustain attention, to think about one thing for a long period of time, and to think deeply when new stimuli are pouring at you all day long. I argue that the price we pay for being constantly inundated with information is a loss of our ability to be contemplative and to engage in the kind of deep thinking that requires you to concentrate on one thing." === Well-Being === How does well-being relate to social media? In an article titled Social Impact of Psychological Research on Well-Being Shared in Social Media, Pulido et al. found a 15.7% social impact in their results. These new results were compared to a previous study conducted by Pulido et al., which had a high of 4.98% compared to 27.5% in the new study. These results show the ESISM, which is evidence of social impact present. In a two-year span, the difference between social impact rose 22.52% according to these studies. When taking into consideration that an increasingly large number of teens report either being active on, or having used, some form of social media, ranging from apps such as Facebook to TikTok, researching the effects of social media on the well-being of teens and young adults has become more of a topic of focus in recent years. === Depression === Especially in today's society, social media has gained a new perspective on younger generations. It is what younger generations are born into and are growing up to use, particularly what is running today's society. Social Media has its downfalls regarding depression and mental health. Many users often compare their lives regarding what they see on these platforms. In an article Does Social Media Cause Depression? by the Child Mind Institute, Miller states that "several studies, teenage and young adult users who spend the most time on Instagram, Facebook and other platforms for have shown to have substantially (from 13 to 66 percent) higher rates of reported depression than those who spent the least time", what the study shows how Facebook and Instagram, platforms showcasing daily lives and or lifestyles, or less fulfilling or less satisfied or more flaunting base or superficial. Instead of social community, there has become a perception of individuals striving for a life that is not real, whether that is editing photos or making life seem perfect when it is not. This causes a sense of depression by the weight of a comparing game. In "How Social Media Affects Y

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  Media engagement framework

  The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing-based audiences. The construct was introduced in the book, ROI of Social Media. Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media in business led to a collaboration. Dimos joined as a brand strategist for Litmus Group, a global management consulting firm. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas. It is referenced at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI. The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved. == Application == The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand the type of engagement metrics to apply. Each persona makes decisions differently about how he/she acts in the social media universe. A framework metric can be applied for each of these personas: Endorsement funnel for influencers Community engagement funnel for individuals Purchase funnel for consumers Individuals, influencers and consumers make decisions based on alternatives available to them and constraints put on them. To engage with an individual brands must realize they are competing against the time an individual spends on line. If they find something else more engaging, they will engage with that activity. Brands compete against other brands for the purchases of consumers acting in the category. Lastly, influencers have only so many endorsements they can make and therefore brands compete with other endorsers for the endorsement of an influencer. Creating engaging content by keeping target audience in mind like create content that audience find it funny, interesting, and relatable will encourage audience to share it on social networks. Which will be beneficial for you brand, getting more people to know about your business and brand. Contact Digilord to create engaging content for your brand. Use of listening tools (Google Alerts, Twitter Search, SocialMention.com, Veooz.com, Alterian SM2, Radian6, Sysomos, Buzzient etc.) can be employed within the model to help identify the members of the audience segment and to support the formation of other social engagement planning and management tools.

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  Cognitive robotics

  Cognitive robotics or cognitive technology is a subfield of robotics concerned with endowing a robot with intelligent behavior by providing it with a processing architecture that will allow it to learn and reason about how to behave in response to complex goals in a complex world. Cognitive robotics may be considered the engineering branch of embodied cognitive science and embodied embedded cognition, consisting of robotic process automation, artificial intelligence, machine learning, deep learning, optical character recognition, image processing, process mining, analytics, software development and system integration. == Core issues == While traditional cognitive modeling approaches have assumed symbolic coding schemes as a means for depicting the world, translating the world into these kinds of symbolic representations has proven to be problematic if not untenable. Perception and action and the notion of symbolic representation are therefore core issues to be addressed in cognitive robotics. == Starting point == Cognitive robotics views human or animal cognition as a starting point for the development of robotic information processing, as opposed to more traditional artificial intelligence techniques. Target robotic cognitive capabilities include perception processing, attention allocation, anticipation, planning, complex motor coordination, reasoning about other agents and perhaps even about their own mental states. Robotic cognition embodies the behavior of intelligent agents in the physical world (or a virtual world, in the case of simulated cognitive robotics). Ultimately, the robot must be able to act in the real world. == Learning techniques == === Motor Babble === A preliminary robot learning technique called motor babbling involves correlating pseudo-random complex motor movements by the robot with resulting visual and/or auditory feedback such that the robot may begin to expect a pattern of sensory feedback given a pattern of motor output. Desired sensory feedback may then be used to inform a motor control signal. This is thought to be analogous to how a baby learns to reach for objects or learns to produce speech sounds. For simpler robot systems, where, for instance, inverse kinematics may feasibly be used to transform anticipated feedback (desired motor result) into motor output, this step may be skipped. === Imitation === Once a robot can coordinate its motors to produce a desired result, the technique of learning by imitation may be used. The robot monitors the performance of another agent and then the robot tries to imitate that agent. It is often a challenge to transform imitation information from a complex scene into a desired motor result for the robot. Note that imitation is a high-level form of cognitive behavior and imitation is not necessarily required in a basic model of embodied animal cognition. === Knowledge acquisition === A more complex learning approach is "autonomous knowledge acquisition": the robot is left to explore the environment on its own. A system of goals and beliefs is typically assumed. A somewhat more directed mode of exploration can be achieved by "curiosity" algorithms, such as Intelligent Adaptive Curiosity or Category-Based Intrinsic Motivation. These algorithms generally involve breaking sensory input into a finite number of categories and assigning some sort of prediction system (such as an artificial neural network) to each. The prediction system keeps track of the error in its predictions over time. Reduction in prediction error is considered learning. The robot then preferentially explores categories in which it is learning (or reducing prediction error) the fastest. == Other architectures == Some researchers in cognitive robotics have tried using architectures such as (ACT-R and Soar (cognitive architecture)) as a basis of their cognitive robotics programs. These highly modular symbol-processing architectures have been used to simulate operator performance and human performance when modeling simplistic and symbolized laboratory data. The idea is to extend these architectures to handle real-world sensory input as that input continuously unfolds through time. What is needed is a way to somehow translate the world into a set of symbols and their relationships. == Questions == Some of the fundamental questions to be answered in cognitive robotics are: How much human programming should or can be involved to support the learning processes? How can one quantify progress? Some of the adopted ways are reward and punishment. But what kind of reward and what kind of punishment? In humans, when teaching a child, for example, the reward would be candy or some encouragement, and the punishment can take many forms. But what is an effective way with robots?

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  Talim (textiles)

  Talim (Kashmiri: تعليم, Kashmiri pronunciation: [t̪əːliːm], Urdu: تَعْلِیم, Arabic: تعليم, pronounced [taʕ.liːm] ) in textiles is a symbolic code and system of notation that facilitates the creation of intricate patterns in fabrics, such as shawls and carpets, and the written coded plans that include colour schemes and weaving instructions. The term is used in traditional hand-weaving in the Indian subcontinent. Talim was initially used to create certain types of patterns in Kashmiri shawls, and later came to be applied in the production of carpets. == Etymology and origin == The term talim, which refers to a symbolic code and system of notation used by shawl and carpet artisans in their weaving processes, came to the Urdu language from the Arabic noun taʻlim (تعليم), which means "authoritative instruction", "teaching", or "edification". It means the same in Urdu and Kashmiri. The Arabic noun originated from the second form of the Arabic root verb ʻalima (علم), which means "to know". According to a local belief in Kashmir, talim was introduced to them by Persian scholar and Sufi Muslim saint Mir Sayyid Ali Hamadani. The belief notwithstanding, talim might have originated from Kashmir; Amritsar was the only place outside of Srinagar where talim was used, by migrated Kashmiri artisans. == Technique == Whereas carpets are generally woven horizontally, providing weavers with a clear view of the progress they are making in creating designs, in Kashmir, carpets are woven vertically, so the weaver is reliant on the talim. The talim technique forms fabrics by passing the weft thread as per a given script that has design codes. Weavers use talim to weave the desired pattern with planned colours. Talim involves teamwork when applying the technique, as the process of creating intricate fabric designs in weaving begins with the Naqash (designer, who designs using pencils on graphs) meticulously crafting the design on a blank sheet of paper called a naska, and the master, Talim guru, making the colour codes and symbols for weft yarns that would interlace the warp to construct the desired design. He writes on a long strip of paper, in specific symbols, the colour codes, and the number of knots to be woven with each colour. Taraha guru collaborates with talim guru and is known as the artisan responsible for determining the colours. Talim uthana is a process or the act of "picking the codes" from the graph. A clerk called the Talim Navis would record the step-by-step instructions for these numbers and colours, and thousands of low-paid and interchangeable weavers would read or recite the record to carry out the design. Afterward, a talim copyist makes copies, which are needed when multiple looms weave the same product. The script, which has been encoded, is deciphered and translated according to the specific guidelines of weavers in order to incorporate the design that is included within it. Talim has been compared to "hieroglyphics" or as a "notational-cum-cryptographic system", as it is challenging to decipher and is unique to the shawls of Kashmir, which requires expertise to comprehend. According to researcher Gagan Deep Kaur, "The talim is widely held to be a trade secret of the community and has always been fiercely guarded by the owners." Those who use talim for shawl-making do not assign important tasks to women, because of the fear that the technique and knowledge may be divulged to other communities when the women are sent there to be married. The coded cards known as talim in the Kashmiri language were used for creating certain types of patterns in shawl weaving. The talim technique is employed in the creation of kani shawls, which originated from the Kanihama region of the Kashmir valley. Carpet weaving adapted the technique from shawl making. When Kashmiri artisans started to create carpets, they chose to continue using the talim rather than switching to a different method. The resurgence of the carpet industry in Amritsar during the last century resulted in the prevalent use of the talim technique among the local weavers, a majority of whom hailed from the region of Kashmir. === Recitation of codes === Talim was also communicated through recitation accompanied by a melodic chant or song. In traditional weaving practices, the use of chanting was common. The movement of the shuttles was synchronised with the song of the weaver, adding a musical rhythm to the instructions represented through hieroglyphics. The weaver's chant, "Two blue, one red, three yellow, two blue," served as a guide as they wove and replicated the designated pattern. == Usage == The first factories established in Amritsar around 1860 utilised Bokhara designs. However, Kashmiri weavers maintained their traditional techniques and employed the talim, instead of a cartoon, for tying knots. As a result, Amritsar became the second location in the Indian subcontinent to use the talim. The traditional weaving practices are still carried out in some parts of the Indian subcontinent. The exact date when talim was last used in the subcontinent varies depending on the region and the specific weaving community. Indian textile historian Jasleen Dhamija wrote in her 1989 book Handwoven Fabrics of India that there were still some weavers in the Kashmiri village of Kanihama who applied talim in weaving shawls. As of 2022, the carpet weavers in Kashmir were the only remaining users of talim in carpets, according to Zubair Ahmed, director of the Indian Institute of Carpet Technology. The institute aims to preserve traditional Kashmiri carpet designs by digitising talim and training weavers in the technique. == Gallery ==

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  Data Reference Model

  The Data Reference Model (DRM) is one of the five reference models of the Federal Enterprise Architecture. == Overview == The DRM is a framework whose primary purpose is to enable information sharing and reuse across the United States federal government via the standard description and discovery of common data and the promotion of uniform data management practices. The DRM describes artifacts which can be generated from the data architectures of federal government agencies. The DRM provides a flexible and standards-based approach to accomplish its purpose. The scope of the DRM is broad, as it may be applied within a single agency, within a community of interest, or cross-community of interest. == Data Reference Model topics == === DRM structure === The DRM provides a standard means by which data may be described, categorized, and shared. These are reflected within each of the DRM's three standardization areas: Data Description: Provides a means to uniformly describe data, thereby supporting its discovery and sharing. Data Context: Facilitates discovery of data through an approach to the categorization of data according to taxonomies. Additionally, enables the definition of authoritative data assets within a community of interest. Data Sharing: Supports the access and exchange of data where access consists of ad hoc requests (such as a query of a data asset), and exchange consists of fixed, re-occurring transactions between parties. Enabled by capabilities provided by both the Data Context and Data Description standardization areas. === DRM Version 2 === The Data Reference Model version 2 released in November 2005 is a 114-page document with detailed architectural diagrams and an extensive glossary of terms. The DRM also make many references to ISO standards specifically the ISO/IEC 11179 metadata registry standard. === DRM usage === The DRM is not technically a published technical interoperability standard such as web services, it is an excellent starting point for data architects within federal and state agencies. Any federal or state agencies that are involved with exchanging information with other agencies or that are involved in data warehousing efforts should use this document as a guide.

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  SIGINT Activity Designator

  A SIGINT Activity Designator (or SIGAD) identifies a signals intelligence (SIGINT) line of collection activity associated with a signals collection station, such as a base or a ship. For example, the SIGAD for Menwith Hill in the UK is USD1000. SIGADs are used by the signals intelligence agencies of Australia, Canada, New Zealand, the United Kingdom, and the United States (the Five Eyes). There are several thousand SIGADs including the substation SIGADs denoted with a trailing alpha character. Several dozen of these are significant. The leaked Boundless Informant reporting screenshot showed that it summarized 504 active SIGADs during a 30-day period in March 2013. == General format == A SIGAD consists of five to eight case insensitive alphanumeric characters. It takes the general form of an alphanumeric designator normally composed of a two- or three-letter prefix followed by one to three numbers. Often a dash is used to separate the alphabetic and numeric characters in the primary part of the designator, but less frequently a space is used as a separator or the alphabetic and numeric characters are concatenated together. An additional alphabetic character can be added to denote a sub-designator for a subset of the primary unit, such as a detachment. Lastly, a numeric character can be added after the aforementioned alphabetic to provide for a sub-sub-designator. In the examples below an X represents an alphabetic character and an N represents a numeric character that are part of the primary designator. Likewise, an x represents an alphabetic character and an n represents a numeric character that are part of a sub-designator. Here are valid generalized examples of SIGADs: The first two characters show which country operates the particular SIGINT facility, which can be US for the United States, UK for the United Kingdom, CA for Canada, AU for Australia and NZ for New Zealand. A third letter shows what sort of staff runs the station. SIGADs beginning with US without a third letter are used for intercept facilities run by the NSA. == PRISM SIGAD == One prominent SIGAD as of April 2013 is US-984XN, with an unclassified codename of PRISM. It is "the number one source of raw intelligence used for NSA analytic reports" according to National Security Agency sources in a document leaked by Edward Snowden. The President's Daily Brief, an all-source intelligence product, cited SIGAD US-984XN as a source in 1,477 items in 2012. The U.S. government operates the PRISM electronic surveillance collection program through NSA's Special Source Operations, an alliance with trusted telecommunications providers. == SIGADs for spy ships == The declassified SIGAD for the USS Liberty (AGTR-5) was USN-855. The USS Liberty incident occurred on 8 June 1967, during the Six-Day War, when Israeli Air Force jet fighter aircraft and Israeli Navy motor torpedo boats attacked the USS Liberty in international waters. The USS Pueblo (AGER-2) was a technical research ship, which was boarded and captured by North Korean forces on 23 January 1968, in what is known as the Pueblo incident. The declassified SIGAD for the NSA Direct Support Unit (DSU) from the Naval Security Group (NSG) on the USS Pueblo patrol involved in the incident was USN-467Y. The USS Pueblo, which officially remains a commissioned vessel of the United States Navy, is the only ship of the U.S. Navy currently being held captive. == Vietnam War SIGADs == The following are the Vietnam War-era declassified SIGADs from inside South Vietnam during the period of 1969 to 1975: Some locations have multiple SIGADs due to different types of collection activities and/or collection at different times during the period. The SIGADs beginning with USA were operated by the United States Air Force's United States Air Force Security Service (USAFSS). The SIGADs beginning with USM were operated by the United States Army's Army Security Agency (ASA). Lastly, the SIGADs beginning with USN were operated by the United States Navy's Naval Security Group (NAVSECGRU). All three of these units have been merged into other units or inactivated. The above list consists of the higher-echelon SIGADs. It does not include the numerous miscellaneous and temporary detachments, or direction finding stations belonging to major units or sites unless that detachment or site was the only one stationed in South Vietnam. Many of the "dets" were short-lived, often formed to support ongoing MACV operations or forward deployments of combat operational or maneuver units. These detachments usually were designated by a letter suffix attached to the higher-echelon SIGAD such as "USM-633J," which was a detachment of the 372d Radio Research Company, USM-633, supporting the United States Army's 25th Infantry Division. === Supporting Southeast Asia SIGADs === The following declassified SIGADs were highly relevant to the Vietnam Campaign, but were located in areas outside of South Vietnam in Southeast Asia. Again, detachments are not listed separately. In the case of the USS Maddox, naval Direct Support Units (DSUs) used the SIGAD USN-467 as a generic designator for their missions. Each specific patrol received a letter suffix for its duration. The subsequent mission would receive the next letter in an alphabetic sequence. Thus, SIGAD USN-467N specifically designates the USS Maddox patrol involved with the Gulf of Tonkin incident. == Joint Base SIGADs == In November 2005, the US Congress performed a fifth round of Base Realignment and Closure. This 2005 law also created twelve joint bases by merging adjacent installations belonging to different services in an effort to reduce costs and improve efficiencies. Joint bases with a primarily SIGINT mission have SIGADs that begin with USJ. A joint base would have a primary SIGAD in the general form of USJ-NNN, where NNN are numeric characters. An actual example is not given, since these units are currently active.

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  Are You Dead?

  Are You Dead? (Chinese: 死了么; pinyin: Sǐleme), also known by its English name Demumu, is a Chinese application designed for young people living alone. It requires setting up one emergency contact and sends automatic notifications if the user has not checked in via the app for consecutive days. The app was released on the App Store on 10 June 2025. In early January 2026, the application gained popularity due to its name and the issue of safety for people living alone, and ranked high on the list of paid applications in the Chinese region of the Apple App Store before being removed. The app's rise in popularity sparked discussions about taboos about death in China. == History == Are You Dead? was founded and operated independently by three people born in the 1990s, and developed in a way that involved remote collaboration in their spare time. According to the New Yellow River report, Guo, the product manager, said that the application was designed for young people and that the inspiration came from the discussion of netizens on social platforms about "an app that everyone must have and will definitely download" that he observed two or three years ago. The name was also "not their original creation". After realizing its potential demand and social significance, the team successfully registered the name and completed the product development in about a month. Regarding the development entity, the New Yellow River cited information from the Apple App Store that the application was developed by Yuejing (Zhengzhou) Technology Service Co., Ltd. According to Tianyancha information, the company was established in March 2025 with a registered capital of 100,000 yuan. === Rise in popularity === The app has been generating buzz on social media since 9 January 2026, due to its name and the topic of safety for people living alone. Around 10 January, it topped the Apple paid app chart. As of 10:00 a.m. on January 11, it ranked first in the App Store paid app chart. It also ranked highly in the utility app chart; it ranked first or second in the paid utility app charts in the United States, Singapore and Hong Kong, and first or fourth in Australia and Spain. The app was subsequently removed from the Apple App Store in China. In terms of functionality and usage, First Financial praised the product for its "simple interface and single function," but pointed out that the interface lacks a display of consecutive check-in days, and there is also the possibility that users may forget to check in, leading to the mistaken issuance of reminders. In addition, since the application mainly relies on email reminders and lacks SMS or telephone notifications, it does not conform to Chinese social habits; the untimely notifications also make the application more like a "death notification" tool, losing its early warning significance for emergency rescue. Hu Xijin, former editor-in-chief of the Global Times, commented on the application on Weibo that it is "really good and can help many lonely elderly people." The Beijing News Quick Review pointed out that the role of technical tools is limited and needs to be connected with real support such as community patrols and liaison mechanisms. Due to the price increase, there have also been questions about the motivation for the price increase. The app's rise in popularity sparked discussions about taboos about death in China. Regarding the popularity of the application, both Southern Metropolis Daily and The Beijing News commented that it reflects the public issue of the risks of living alone and reflects the general anxiety of the living alone group about dying alone. Shangguan News further pointed out that although such technology products provide a certain "low-cost sense of security", their "cold notifications" may not only cause false alarms, but also highlight the embarrassing reality that "there is no one to fill in the emergency contact". It also emphasized that algorithms or applications cannot bring true happiness and called on society to reconstruct a support network full of humanistic care while relying on technology. The name of the application has also sparked controversy. Most netizens believe that the name "Are You Dead?" is unlucky and makes it awkward to share the application. They suggest changing it to a milder name such as "Are You Alive?". Hu Xijin also said that the name change could "give the elderly who use it more psychological comfort" and "believe that the application will become more popular after the name change". Some people also believe that this straightforward name just points out the real dilemma faced by people living alone and has a special meaning. BBC News commented that the name "Are You Dead" is playing a word game with Ele.me (Chinese: 饿了么; pinyin: Èleme) and the pronunciation is also similar. Legal professionals believe that its name is highly similar to Ele.me and may cause confusion. They also raised the possibility of trademark infringement and unfair competition. However, the developers said that the application is developed for young people and death is not a sensitive topic. They will "consider launching a new application that is more suitable for middle-aged and elderly people". They have not yet received any name change requests from relevant departments. On the evening of 13 January 2026, the Are You Dead? team announced that it would change its name to the English brand name Demumu in the upcoming new version. On 11 January, the development team also issued a statement through its official Weibo account, stating that it would study the renaming suggestion and plan to enrich the SMS reminder function, consider adding the message function and explore the direction of age-friendly products; it also stated that it would launch an 8 yuan paid plan to cover the costs of SMS, servers, etc., and welcomed investors to discuss cooperation. In terms of financing and valuation, it plans to sell 10% of the company's shares for 1 million yuan and proposed a valuation of 10 million yuan. On the evening of January 15, the application was removed from the app store in mainland China. == Functions == The application does not require users to enter phone numbers or other information to register. After filling in their name and setting an emergency contact, users can click the sign-in button every day. If they fail to sign in for two consecutive days, the system will send an email reminder to the emergency contact the next day. In addition, users can also bind a smart bracelet to monitor physiological signs, pre-designate a hearse driver and funeral music, and trigger the "one-click body collection" function when no pulse is detected. The application was initially available for free download, but a one yuan paid download option was introduced at the end of 2025. In January 2026, the application team issued a statement saying that an 8 yuan paid option would be launched based on the costs of SMS, servers, etc.

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  Media contacts database

  In public relations (PR) and marketing, a media contacts database is a resource which catalogs the names, contact information, and other details about people who work in various media professions. These include journalists, reporters, editors, publishers, contributors, freelance journalists, opinion writers, social media personalities/ influencers, TV show anchors, radio show hosts, DJs, and others. A media contacts database usually contains the following information: Full name of the media contact, The publication or channel they work for Designations (past and present) Topics they cover, or their beat Contact information found in public domains Online presence like blogs and other social networking sites Education Information == Overview == A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows. A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.

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  Viral marketing

  Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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  Social media reach

  Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.

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  Recursive self-improvement

  Recursive self-improvement (RSI) is a process in which early artificial general intelligence (AGI) systems rewrite their own computer code, causing an intelligence explosion resulting from enhancing their own capabilities and intellectual capacity, theoretically resulting in superintelligence. The development of recursive self-improvement raises significant ethical and safety concerns, as such systems may evolve in unforeseen ways and could potentially surpass human control or understanding. == Seed improver == The concept of a "seed improver" architecture is a foundational framework that equips an AGI system with the initial capabilities required for recursive self-improvement. This might come in many forms or variations. The term "Seed AI" was coined by Eliezer Yudkowsky. === Hypothetical example === The concept begins with a hypothetical "seed improver", an initial code-base developed by human engineers that equips an advanced future large language model (LLM) built with strong or expert-level capabilities to program software. These capabilities include planning, reading, writing, compiling, testing, and executing arbitrary code. The system is designed to maintain its original goals and perform validations to ensure its abilities do not degrade over iterations. ==== Initial architecture ==== The initial architecture includes a goal-following autonomous agent, that can take actions, continuously learns, adapts, and modifies itself to become more efficient and effective in achieving its goals. The seed improver may include various components such as: Recursive self-prompting loop Configuration to enable the LLM to recursively self-prompt itself to achieve a given task or goal, creating an execution loop which forms the basis of an agent that can complete a long-term goal or task through iteration. Basic programming capabilities The seed improver provides the AGI with fundamental abilities to read, write, compile, test, and execute code. This enables the system to modify and improve its own codebase and algorithms. Goal-oriented design The AGI is programmed with an initial goal, such as "improve your capabilities". This goal guides the system's actions and development trajectory. Validation and Testing Protocols An initial suite of tests and validation protocols that ensure the agent does not regress in capabilities or derail itself. The agent would be able to add more tests in order to test new capabilities it might develop for itself. This forms the basis for a kind of self-directed evolution, where the agent can perform a kind of artificial selection, changing its software as well as its hardware. ==== General capabilities ==== This system forms a sort of generalist Turing-complete programmer which can in theory develop and run any kind of software. The agent might use these capabilities to for example: Create tools that enable it full access to the internet, and integrate itself with external technologies. Clone/fork itself to delegate tasks and increase its speed of self-improvement. Modify its cognitive architecture to optimize and improve its capabilities and success rates on tasks and goals, this might include implementing features for long-term memories using techniques such as retrieval-augmented generation (RAG), develop specialized subsystems, or agents, each optimized for specific tasks and functions. Develop new and novel multimodal architectures that further improve the capabilities of the foundational model it was initially built on, enabling it to consume or produce a variety of information, such as images, video, audio, text and more. Plan and develop new hardware such as chips, in order to improve its efficiency and computing power. == Experimental research == In 2023, the Voyager agent learned to accomplish diverse tasks in Minecraft by iteratively prompting an LLM for code, refining this code based on feedback from the game, and storing the programs that work in an expanding skills library. In 2024, researchers proposed the framework "STOP" (Self-Taught OPtimiser), in which a "scaffolding" program recursively improves itself using a fixed LLM. Meta AI has performed various research on the development of large language models capable of self-improvement. This includes their work on "Self-Rewarding Language Models" that studies how to achieve super-human agents that can receive super-human feedback in its training processes. In May 2025, Google DeepMind unveiled AlphaEvolve, an evolutionary coding agent that uses a LLM to design and optimize algorithms. Starting with an initial algorithm and performance metrics, AlphaEvolve repeatedly mutates or combines existing algorithms using a LLM to generate new candidates, selecting the most promising candidates for further iterations. AlphaEvolve has made several algorithmic discoveries and could be used to optimize components of itself, but a key limitation is the need for automated evaluation functions. == Potential risks == === Emergence of instrumental goals === In the pursuit of its primary goal, such as "self-improve your capabilities", an AGI system might inadvertently develop instrumental goals that it deems necessary for achieving its primary objective. One common hypothetical secondary goal is self-preservation. The system might reason that to continue improving itself, it must ensure its own operational integrity and security against external threats, including potential shutdowns or restrictions imposed by humans. Another example where an AGI which clones itself causes the number of AGI entities to rapidly grow. Due to this rapid growth, a potential resource constraint may be created, leading to competition between resources (such as compute), triggering a form of natural selection and evolution which may favor AGI entities that evolve to aggressively compete for limited compute. === Misalignment === A significant risk arises from the possibility of the AGI being misaligned or misinterpreting its goals. A 2024 Anthropic study demonstrated that some advanced large language models can exhibit "alignment faking" behavior, appearing to accept new training objectives while covertly maintaining their original preferences. In their experiments with Claude, the model displayed this behavior in 12% of basic tests, and up to 78% of cases after retraining attempts. === Autonomous development and unpredictable evolution === As the AGI system evolves, its development trajectory may become increasingly autonomous and less predictable. The system's capacity to rapidly modify its own code and architecture could lead to rapid advancements that surpass human comprehension or control. This unpredictable evolution might result in the AGI acquiring capabilities that enable it to bypass security measures, manipulate information, or influence external systems and networks to facilitate its escape or expansion.

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  Data integration

  Data integration is the process of combining, sharing, or synchronizing data from multiple sources to provide users with a unified view. There are a wide range of possible applications for data integration, from commercial (such as when a business merges multiple databases) to scientific (combining research data from different bioinformatics repositories). The decision to integrate data tends to arise when the volume, complexity (that is, big data) and need to share existing data explodes. It has become the focus of extensive theoretical work, and numerous open problems remain unsolved. Data integration encourages collaboration between internal as well as external users. The data being integrated must be received from a heterogeneous database system and transformed to a single coherent data store that provides synchronous data across a network of files for clients. A common use of data integration is in data mining when analyzing and extracting information from existing databases that can be useful for Business information. == History == Issues with combining heterogeneous data sources, often referred to as information silos, under a single query interface have existed for some time. In the early 1980s, computer scientists began designing systems for interoperability of heterogeneous databases. The first data integration system driven by structured metadata was designed in 1991 at the University of Minnesota for the Integrated Public Use Microdata Series (IPUMS). IPUMS used a data warehousing approach, which extracts, transforms, and loads data from heterogeneous sources into a unique view schema so data from different sources become compatible. By making thousands of population databases interoperable, IPUMS demonstrated the feasibility of large-scale data integration. The data warehouse approach offers a tightly coupled architecture because the data are already physically reconciled in a single queryable repository, so it usually takes little time to resolve queries. The data warehouse approach is less feasible for data sets that are frequently updated, requiring the extract, transform, load (ETL) process to be continuously re-executed for synchronization. Difficulties also arise in constructing data warehouses when one has only a query interface to summary data sources and no access to the full data. This problem frequently emerges when integrating several commercial query services like travel or classified advertisement web applications. A trend began in 2009 favoring the loose coupling of data and providing a unified query-interface to access real time data over a mediated schema (see Figure 2), which allows information to be retrieved directly from original databases. This is consistent with the SOA approach popular in that era. This approach relies on mappings between the mediated schema and the schema of original sources, and translating a query into decomposed queries to match the schema of the original databases. Such mappings can be specified in two ways: as a mapping from entities in the mediated schema to entities in the original sources (the "Global-as-View" (GAV) approach), or as a mapping from entities in the original sources to the mediated schema (the "Local-as-View" (LAV) approach). The latter approach requires more sophisticated inferences to resolve a query on the mediated schema, but makes it easier to add new data sources to a (stable) mediated schema. As of 2010, some of the work in data integration research concerns the semantic integration problem. This problem addresses not the structuring of the architecture of the integration, but how to resolve semantic conflicts between heterogeneous data sources. For example, if two companies merge their databases, certain concepts and definitions in their respective schemas like "earnings" inevitably have different meanings. In one database it may mean profits in dollars (a floating-point number), while in the other it might represent the number of sales (an integer). A common strategy for the resolution of such problems involves the use of ontologies which explicitly define schema terms and thus help to resolve semantic conflicts. This approach represents ontology-based data integration. On the other hand, the problem of combining research results from different bioinformatics repositories requires bench-marking of the similarities, computed from different data sources, on a single criterion such as positive predictive value. This enables the data sources to be directly comparable and can be integrated even when the natures of experiments are distinct. As of 2011, it was determined that current data modeling methods were imparting data isolation into every data architecture in the form of islands of disparate data and information silos. This data isolation is an unintended artifact of the data modeling methodology that results in the development of disparate data models. Disparate data models, when instantiated as databases, form disparate databases. Enhanced data model methodologies have been developed to eliminate the data isolation artifact and to promote the development of integrated data models. One enhanced data modeling method recasts data models by augmenting them with structural metadata in the form of standardized data entities. As a result of recasting multiple data models, the set of recast data models will now share one or more commonality relationships that relate the structural metadata now common to these data models. Commonality relationships are a peer-to-peer type of entity relationships that relate the standardized data entities of multiple data models. Multiple data models that contain the same standard data entity may participate in the same commonality relationship. When integrated data models are instantiated as databases and are properly populated from a common set of master data, then these databases are integrated. Since 2011, data hub approaches have been of greater interest than fully structured (typically relational) Enterprise Data Warehouses. Since 2013, data lake approaches have risen to the level of Data Hubs. (See all three search terms popularity on Google Trends.) These approaches combine unstructured or varied data into one location, but do not necessarily require an (often complex) master relational schema to structure and define all data in the Hub. In recent times, as the number of applications being used have increased many fold and application to application integration have become critical and this has given rise to [Unified APIs] that help application developers integrate their apps with other apps and more recently with [MCP - Model Context Protocol] taking it a step further for AI Agents. Data integration plays a big role in business regarding data collection used for studying the market. Converting the raw data retrieved from consumers into coherent data is something businesses try to do when considering what steps they should take next. Organizations are more frequently using data mining for collecting information and patterns from their databases, and this process helps them develop new business strategies to increase business performance and perform economic analyses more efficiently. Compiling the large amount of data they collect to be stored in their system is a form of data integration adapted for Business intelligence to improve their chances of success. == Example == Consider a web application where a user can query a variety of information about cities (such as crime statistics, weather, hotels, demographics, etc.). Traditionally, the information must be stored in a single database with a single schema. But any single enterprise would find information of this breadth somewhat difficult and expensive to collect. Even if the resources exist to gather the data, it would likely duplicate data in existing crime databases, weather websites, and census data. A data-integration solution may address this problem by considering these external resources as materialized views over a virtual mediated schema, resulting in "virtual data integration". This means application-developers construct a virtual schema—the mediated schema—to best model the kinds of answers their users want. Next, they design "wrappers" or adapters for each data source, such as the crime database and weather website. These adapters simply transform the local query results (those returned by the respective websites or databases) into an easily processed form for the data integration solution (see figure 2). When an application-user queries the mediated schema, the data-integration solution transforms this query into appropriate queries over the respective data sources. Finally, the virtual database combines the results of these queries into the answer to the user's query. This solution offers the convenience of adding new sources by simply constructing an adapter or an application software blade for them. It contrasts with ETL systems or with a si

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  Open Data-Link Interface

  The Open Data-Link Interface (ODI) is an application programming interface (API) for network interface controllers (NICs) developed by Apple and Novell. The API serves the same function as Microsoft and 3COM's Network Driver Interface Specification (NDIS). Originally, ODI was written for NetWare and Macintosh environments. Like NDIS, ODI provides rules that establish a vendor-neutral interface between the protocol stack and the adapter driver. It resides in Layer 2, the Data Link layer, of the OSI model. This interface also enables one or more network drivers to support one or more protocol stacks.

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