AI Analytics Certification

AI Analytics Certification — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Image scaling

In computer graphics and digital imaging, image scaling is the resizing of a digital image. In video technology, the magnification of digital material is known as upscaling or resolution enhancement. When scaling a vector graphic image, the graphic primitives that make up the image can be rendered using geometric transformations at any resolution with no loss of image quality. When scaling a raster graphics image, a new image with a higher or lower number of pixels must be generated. In the case of decreasing the pixel number (scaling down), this usually results in a visible quality loss. From the standpoint of digital signal processing, the scaling of raster graphics is a two-dimensional example of sample-rate conversion, the conversion of a discrete signal from a sampling rate (in this case, the local sampling rate) to another. == Mathematical == Image scaling can be interpreted as a form of image resampling or image reconstruction from the view of the Nyquist sampling theorem. According to the theorem, downsampling to a smaller image from a higher-resolution original can only be carried out after applying a suitable 2D anti-aliasing filter to prevent aliasing artifacts. The image is reduced to the information that can be carried by the smaller image. In the case of up sampling, a reconstruction filter takes the place of the anti-aliasing filter. A more sophisticated approach to upscaling treats the problem as an inverse problem, solving the question of generating a plausible image that, when scaled down, would look like the input image. A variety of techniques have been applied for this, including optimization techniques with regularization terms and the use of machine learning from examples. == Algorithms == An image size can be changed in several ways. === Nearest-neighbor interpolation === One of the simpler ways of increasing image size is nearest-neighbor interpolation, replacing every pixel with the nearest pixel in the output; for upscaling, this means multiple pixels of the same color will be present. This can preserve sharp details but also introduce jaggedness in previously smooth images. 'Nearest' in nearest-neighbor does not have to be the mathematical nearest. One common implementation is to always round toward zero. Rounding this way produces fewer artifacts and is faster to calculate. This algorithm is often preferred for images which have little to no smooth edges. A common application of this can be found in pixel art. === Bilinear and bicubic interpolation === Bilinear interpolation works by interpolating pixel color values, introducing a continuous transition into the output even where the original material has discrete transitions. Although this is desirable for continuous-tone images, this algorithm reduces contrast (sharp edges) in a way that may be undesirable for line art. Bicubic interpolation yields substantially better results, with an increase in computational cost. === Sinc and Lanczos resampling === Sinc resampling, in theory, provides the best possible reconstruction for a perfectly bandlimited signal. In practice, the assumptions behind sinc resampling are not completely met by real-world digital images. Lanczos resampling, an approximation to the sinc method, yields better results. Bicubic interpolation can be regarded as a computationally efficient approximation to Lanczos resampling. === Box sampling === One weakness of bilinear, bicubic, and related algorithms is that they sample a specific number of pixels. When downscaling below a certain threshold, such as more than twice for all bi-sampling algorithms, the algorithms will sample non-adjacent pixels, which results in both losing data and rough results. The trivial solution to this issue is box sampling, which is to consider the target pixel a box on the original image and sample all pixels inside the box. This ensures that all input pixels contribute to the output. The major weakness of this algorithm is that it is hard to optimize. === Mipmap === Another solution to the downscale problem of bi-sampling scaling is mipmaps. A mipmap is a prescaled set of downscaled copies. When downscaling, the nearest larger mipmap is used as the origin to ensure no scaling below the useful threshold of bilinear scaling. This algorithm is fast and easy to optimize. It is standard in many frameworks, such as OpenGL. The cost is using more image memory, exactly one-third more in the standard implementation. === Fourier-transform methods === Simple interpolation based on the Fourier transform pads the frequency domain with zero components (a smooth window-based approach would reduce the ringing). Besides the good conservation (or recovery) of details, notable are the ringing and the circular bleeding of content from the left border to the right border (and the other way around). === Edge-directed interpolation === Edge-directed interpolation algorithms aim to preserve edges in the image after scaling, unlike other algorithms, which can introduce staircase artifacts. Examples of algorithms for this task include New Edge-Directed Interpolation (NEDI), Edge-Guided Image Interpolation (EGGI), Iterative Curvature-Based Interpolation (ICBI), and Directional Cubic Convolution Interpolation (DCCI). A 2013 analysis found that DCCI had the best scores in peak signal-to-noise ratio and structural similarity on a series of test images. === hqx === For magnifying computer graphics with low resolution and/or few colors (usually from 2 to 256 colors), better results can be achieved by hqx or other pixel-art scaling algorithms. These produce sharp edges and maintain a high level of detail. === Vectorization === Vector extraction, or vectorization, offers another approach. Vectorization first creates a resolution-independent vector representation of the graphic to be scaled. The resulting SVG vector file can then be exported and rendered at any required resolution without quality loss, serving directly as production-ready artwork for scalable display & printing. This technique is used by Adobe Illustrator, Live Trace, and Inkscape. Scalable Vector Graphics are well suited to simple geometric images, while photographs do not fare well with vectorization due to their complexity. === Deep convolutional neural networks === This method uses machine learning for more detailed images, such as photographs and complex artwork. Programs that use this method include waifu2x, Imglarger and Neural Enhance. Demonstration of conventional vs. waifu2x upscaling with noise reduction, using a detail of Phosphorus and Hesperus by Evelyn De Morgan. [Click image for full size] AI-driven upscaling software allows detail and sharpness to be added to historical photographs, where it is not present in the original. The availability of AI upscaling tools has led to confusion where a person believes that the upscaled version of a blurry image is genuinely showing them the subject of the original photograph. In 2025 a user of the social media site X posted an AI-upscaled version of a low resolution photo of Donald Trump that they had zoomed in on, and asked if anyone could "explain what the hell is happening to his forehead". Experts noted that the image had been distorted by the upscaling process, and that such tools "inevitably have to invent, or at least recreate, details that were or were not there". == Applications == === General === Image scaling is used in, among other applications, web browsers, image editors, image and file viewers, software magnifiers, digital zoom, the process of generating thumbnail images, and when outputting images through screens or printers. === Video === This application is the magnification of images for home theaters for HDTV-ready output devices from PAL-Resolution content, for example, from a DVD player. Upscaling is performed in real time, and the output signal is not saved. === Pixel-art scaling === As pixel-art graphics are usually low-resolution, they rely on careful placement of individual pixels, often with a limited palette of colors. This results in graphics that rely on stylized visual cues to define complex shapes with little resolution, down to individual pixels. This makes scaling pixel art a particularly difficult problem. Specialized algorithms were developed to handle pixel-art graphics, as the traditional scaling algorithms do not take perceptual cues into account. Since a typical application is to improve the appearance of fourth-generation and earlier video games on arcade and console emulators, many are designed to run in real time for small input images at 60 frames per second. On fast hardware, these algorithms are suitable for gaming and other real-time image processing. These algorithms provide sharp, crisp graphics, while minimizing blur. Scaling art algorithms have been implemented in a wide range of emulators such as HqMAME and DOSBox, as well as 2D game engines and game engine recreations such as ScummVM. They gained recognition with game
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Professional network service

A professional network service (or, in an Internet context, simply a professional network) is a type of social network service that focuses on interactions and relationships for business opportunities and career growth, with less emphasis on activities in personal life. A professional network service is used by working individuals, job-seekers, and businesses to establish and maintain professional contacts, to find work or hire employees, share professional achievements, sell or promote services, and stay up-to-date with industry news and trends. According to LinkedIn managing director Clifford Rosenberg in an interview with AAP in 2010, "[t]his is a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally." Businesses mostly depend on resources and information outside the company and to get what they need, they need to reach out and professionally network with others, such as employees or clients as well as potential opportunities. "Nardi, Whittaker, and Schwarz (2002) point out three main tasks that they believe networkers need to attend to keep a successful professional (intentional) network: building a network, maintaining the network, and activating selected contacts. They stress that networkers need to continue to add new contacts to their network to access as many resources as possible and to maintain their network by staying in touch with their contacts. This is so that the contacts are easy to activate when the networker has work that needs to be done." By using a professional network service, businesses can keep all of their networks up-to-date, and in order, and helps figure out the best way to efficiently get in touch with each of them. A service that can do all that helps relieve some of the stress when trying to get things done. Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a business. == History == In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as creating profiles, adding friends, and searching for friends, was SixDegrees.com. According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends. Boyd and Ellison go on to say that the next wave began with Ryze.com in 2001. It was introduced as a new way "to help people leverage their business networks". == Inside the works == Quite a lot of work is put into a professional network service, such as the number of hours that go into them and the type of people they work for, as well as the business model of it all, such as the professional interaction and the multiple services they deal with. === Types of services === Some professional network services not only help promote the business but can also help in connecting to other people. Those services may include a specific phone and/or Internet company or a company that helps to connect with other businesses. According to the Society for New Communications Research (SNCR), there are at least nine online professional networks that are being used. === Professional interaction === Kaplan and Haenlein elaborate on five key considerations for companies when utilizing media. These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders. ==== Choose carefully ==== "Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one specific application." ==== Ensure activity alignment ==== "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach." "Using different contact channels can be a worthwhile and profitable strategy." According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used." ==== Integrate a media plan ==== Social media and traditional media are "both part of the same: your corporate image" in the customers' eyes. ==== Allow access to all ==== "...once the firm has decided to utilize Social Media applications, it is worth checking that all employees may access them." According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks." ==== Online usage ==== "Half of the respondents report participating in 3 to 5 online professional networks. Another three in ten participate in 6 or more professional networks." "Popular social networks are now being used frequently as Professional Communities. More than nine in ten respondents indicated that they use LinkedIn and half reported using Facebook. Twitter and blogs were frequently listed as 'professional networks'." === Business model === According to Michael Rappa's article, Business models on the Web", "a business model is the method of doing business by which a company can sustain itself – that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain." Rappa mentions that there are at least nine basic categories from which a business model can be separated. Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. "...a firm may combine several different models as part of its overall Internet business strategy." At first, Flickr started as a way to mainstream public relations. == Social impact == When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20–35) and older professionals (55+) are more active users of social tools than middle-aged professionals. More people are collaborating outside their company wall than within their organizational intranet." == Limitations == Since the internet and social media are a part of this "world where consumers can speak so freely with each other and businesses have increasingly less control over the information available about them in cyberspace", most firms and businesses are uncomfortable with all the freedom. According to Kaplan and Haenlein's article, "Users of the world, unite! The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.
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BREACH

BREACH (a backronym: Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext) is a security vulnerability against HTTPS when using HTTP compression. BREACH is built based on the CRIME security exploit. BREACH was announced at the August 2013 Black Hat USA conference by security researchers Angelo Prado, Neal Harris and Yoel Gluck. == Details == While the CRIME attack was presented as a general attack that could work effectively against a large number of protocols, only exploits against SPDY request compression and TLS compression were demonstrated and largely mitigated in browsers and servers. The CRIME exploits against HTTP compression has not been mitigated at all, even though the authors of CRIME have warned that this vulnerability might be even more widespread than SPDY and TLS compression combined. BREACH is an instance of the CRIME attack against HTTP compression—the use of gzip or DEFLATE data compression algorithms via the content-encoding option within HTTP by many web browsers and servers. Given this compression oracle, the rest of the BREACH attack follows the same general lines as the CRIME exploit, by performing an initial blind brute-force search to guess a few bytes, followed by divide-and-conquer search to expand a correct guess to an arbitrarily large amount of content. == Mitigation == BREACH exploits the compression in the underlying HTTP protocol. Therefore, turning off TLS compression makes no difference to BREACH, which can still perform a chosen-plaintext attack against the HTTP payload. As a result, clients and servers are either forced to disable HTTP compression completely (thus reducing performance), or to adopt workarounds to try to foil BREACH in individual attack scenarios, such as using cross-site request forgery (CSRF) protection. Another suggested approach is to disable HTTP compression whenever the referrer header indicates a cross-site request, or when the header is not present. This approach allows effective mitigation of the attack without losing functionality, only incurring a performance penalty on affected requests. Another approach is to add padding at the TLS, HTTP header, or payload level. Around 2013–2014, there was an IETF draft proposal for a TLS extension for length-hiding padding that, in theory, could be used as a mitigation against this attack. It allows the actual length of the TLS payload to be disguised by the insertion of padding to round it up to a fixed set of lengths, or to randomize the external length, thereby decreasing the likelihood of detecting small changes in compression ratio that is the basis for the BREACH attack. However, this draft has since expired without further action. A very effective mitigation is HTB (Heal-the-BREACH) that adds random-sized padding to compressed data, providing some variance in the size of the output contents. This randomness delays BREACH from guessing the correct characters in the secret token by a factor of 500 (10-byte max) to 500,000 (100-byte max). HTB protects all websites and pages in the server with minimal CPU usage and minimal bandwidth increase.
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Out-of-band control

Out-of-band control is a method used by network protocols for sending control information (commands, logins, or session signals) separately from the main data, improving reliability and preventing interference. File Transfer Protocol (FTP) employs an out-of-band approach, using one connection for control commands, like logging in or requesting files, and a separate connection for transferring the files themselves.
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VEX Robotics

VEX Robotics is one of the main robotics programs for elementary through university students, and a subset of Innovation First International. The VEX Robotics competitions and programs were overseen by the Robotics Education & Competition Foundation (RECF), until May 2026 when VEX split from the foundation. VEX Robotics Competition was named the largest robotics competition in the world by Guinness World Records. There are four leagues of VEX Robotics competitions designed for different age groups and skill levels: VEX V5 Robotics Competition (previously VEX EDR, VRC) is for middle and high school students, and is the largest competition out of the four. VEX Robotics teams have an opportunity to compete annually in the VEX V5 Robotics Competition (V5RC). VEX IQ Robotics Competition is for elementary and middle school students. VEX IQ robotics teams have an opportunity to compete annually in the VEX IQ Robotics Competition (VIQRC). VEX AI is a 'spinoff' of VEX U, for high school and college level students. The competition features no driver control periods, hence the name 'VEX AI'. VEX AI robotics teams have an opportunity to compete in the VEX AI Competition (VAIC). VEX U is a robotics competition for college and university students. The game is similar to V5RC, but traditionally with separate, more relaxed rules on the construction of their robots. In each of the four leagues, students are given a new challenge annually and must design, build, program, and drive a robot to complete the challenge as best they can. The robotics teams that consistently display exceptional mastery in all of these areas will eventually progress to the VEX Robotics World Championship. The description and rules for the season's competition are released during the world championship of the previous season. From 2021 to 2025, the VEX Robotics World Championship was held in Dallas, Texas each year in mid-April or mid-May, depending on which league the teams are competing in. St. Louis, Missouri will host the event in 2026 and 2027. == VEX V5 == VEX V5 is a STEM learning system designed by VEX Robotics and the REC Foundation to help middle and high school students develop problem-solving and computational thinking skills. It was introduced at the VEX Robotics World Championship in April 2019 as a replacement for a previous system called VEX EDR (VEX Cortex). The program utilizes the VEX V5 Construction and Control System as a standardized hardware, firmware, and software compatibility platform. Robotics teams and clubs can use the VEX V5 system to build robots to compete in the annual VEX V5 Robotics Competition. === Construction and Control System === The VEX V5 Construction and Control System is a metal-based robotics platform with machinable, bolt-together pieces that can be used to construct custom robotic mechanisms. The robot is controlled by a programmable processor known as the VEX V5 Brain. The Brain is equipped with a color LCD touchscreen, 21 hardware ports, an SD card port, a battery port, 8 legacy sensor ports, and a micro-USB programming port. Usage with a VEX V5 Radio enables wireless driving and wireless programming of the brain via the VEX V5 Controller. The controller allows wireless user input to the robot brain, and two controllers can be daisy-chained if necessary. Each controller has two hardware ports, a micro-USB port, two 2-axis joysticks, a monochrome LCD, and twelve buttons. The controller's LCD can be written wirelessly from the robot, providing users with configurable feedback from the robot brain. The VEX V5 Motors connect to the brain via the hardware ports and are equipped with an internal optical shaft encoder to provide feedback on the rotational status of the motor. The motor's speed is programmable but may also be altered by exchanging the internal gear cartridge with one of three cartridges of different gear ratios. The three cartridges are 100 rpm, 200 rpm, and 600 rpm. === VEXcode V5 === VEXcode V5 is a Scratch-based coding environment designed by VEX Robotics for programming VEX Robotics hardware, such as the VEX V5 Brain. The block-style interface makes programming simple for elementary through high-school students. VEXcode is consistent across VEX 123, GO, IQ, and V5 and can be used to program the devices from each. VEXcode allows the block programs to be viewed as equivalent C++ or programs to help more advanced students transition from blocks to text. This also allows easy interconversion between text-based and block-based programming. VEXcode also lets students code in C++, which gives the opportunity to learn basic C++, but to collect data from sensors or to move the drivetrain, VEX uses a header file. === PROS === PROS is a C/C++ programming environment for VEX V5 hardware maintained by students of Purdue University through Purdue ACM SIGBots. It provides a more bare-bones environment for more knowledgeable students that allows for an industry-applicable experience. It has a more robust API that allows for more precise control of the hardware for competition-level uses in VRC/VEX U. It is based on FreeRTOS. == VEX V5 Robotics Competition == VEX V5 Robotics Competition (V5RC) is a robotics competition for registered middle and high school teams that utilize the VEX V5 Construction and Control System. In this competition, teams design, cad, build, and program robots to compete at tournaments. At tournaments, teams participate in qualifying matches where two randomly chosen alliances of two teams each compete for the highest team ranking. Before the Elimination Rounds, the top-ranking teams choose their permanent alliance partners, starting with the highest-ranked team, and continuing until the alliance capacity for the tournament is reached. The new alliances then compete in an elimination bracket, and the tournament champions, alongside other award winners, qualify for their regional culminating event. . The current challenge is VEX V5 Robotics Competition: Override. === General rules === Middle and high school students have the same game and rules. The most general and basic rules for the VEX V5 Robotics Competition are as follows, but each year may have exceptions and/or additional constraints. Each robot is partnered with another robot in a pair called an "alliance". In any given match, each alliance competes against one other alliance. One team is designated as the red alliance, and the other as the blue alliance. No robot may exceed the dimensions of an 18-inch cube until the match has begun. No robot may contain hardware, software, material, or content that is not distributed by or explicitly allowed by VEX Robotics. The playing field consists of a 12-foot by 12-foot square of foam tiles bordered by a wall of metal-framed polycarbonate dividers. Anything outside of these border walls is considered as off of the playing field. The various field elements associated with that season's competition are arranged in a defined and reproducible manner before the start of each match. At the start of the match is a 15-second 'autonomous' period, where all four robots navigate the field based on pre-programmed instructions without driver input. After the autonomous period has ended, the 'driver control' period begins. This stage of the match consists of one minute and forty-five seconds of manual control of the robot using one or two handheld controllers utilized by the respective number of 'drivers'. The object of the match is to attain a higher score, i.e. more points, than the opposing alliance. The method by which the alliances attain these points varies significantly with each season. Throughout the match, the blue alliance is not allowed to enter the red alliance's 'protected zone' of the field, and vice versa. The designated areas of the field are often different for each season. During the autonomous period, the protected zone normally consists of half of the field where the alliance starts, whereas the driver control period rarely features a defined protected zone, as was the case for VRC Tipping Point, VRC High Stakes, and VRC Push Back. Intentionally removing game objects from the field will result in a warning, minor violation, and/or major violation (disqualification). Intentionally and repeatedly damaging any of the robots involved, either during the match or otherwise, will result in immediate disqualification. === 2025-2026 Game: Push Back === The objective of the game is to score as many blocks as possible in goals within a 15-second autonomous period, and 1:45 driver control period. Each field consists of two long goals, two center goals, four loaders, and two park zones. ==== Field Element - Goals ==== The goals may be pictured as 'bridges' above the field. Long goals can fit fifteen blocks of any color, while center goals can fit seven. Goals feature control bonuses that are always awarded to the alliance with the most blocks scored in the control zone of each goal. Center goal control zones inco
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Blacker (security)

Blacker (styled BLACKER) is a U.S. Department of Defense computer network security project designed to achieve A1 class ratings (very high assurance) of the Trusted Computer System Evaluation Criteria (TCSEC). The first Blacker program began in the late 1970s, with a follow-on eventually producing fielded devices in the late 1980s. It was the first secure system with trusted end-to-end encryption on the United States' Defense Data Network. The project was implemented by SDC (software), and Burroughs (hardware), and after their merger, by the resultant company Unisys.
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PGP word list

The PGP Word List ("Pretty Good Privacy word list", also called a biometric word list for reasons explained below) is a list of words for conveying data bytes in a clear unambiguous way via a voice channel. They are analogous in purpose to the NATO phonetic alphabet, except that a longer list of words is used, each word corresponding to one of the 256 distinct numeric byte values. == History and structure == The PGP Word List was designed in 1995 by Patrick Juola, a computational linguist, and Philip Zimmermann, creator of PGP. The words were carefully chosen for their phonetic distinctiveness, using genetic algorithms to select lists of words that had optimum separations in phoneme space. The candidate word lists were randomly drawn from Grady Ward's Moby Pronunciator list as raw material for the search, successively refined by the genetic algorithms. The automated search converged to an optimized solution in about 40 hours on a DEC Alpha, a particularly fast machine in that era. The Zimmermann–Juola list was originally designed to be used in PGPfone, a secure VoIP application, to allow the two parties to verbally compare a short authentication string to detect a man-in-the-middle attack (MiTM). It was called a biometric word list because the authentication depended on the two human users recognizing each other's distinct voices as they read and compared the words over the voice channel, binding the identity of the speaker with the words, which helped protect against the MiTM attack. The list can be used in many other situations where a biometric binding of identity is not needed, so calling it a biometric word list may be imprecise. Later, it was used in PGP to compare and verify PGP public key fingerprints over a voice channel. This is known in PGP applications as the "biometric" representation. When it was applied to PGP, the list of words was further refined, with contributions by Jon Callas. More recently, it has been used in Zfone and the ZRTP protocol, the successor to PGPfone. The list is actually composed of two lists, each containing 256 phonetically distinct words, in which each word represents a different byte value between 0 and 255. Two lists are used because reading aloud long random sequences of human words usually risks three kinds of errors: 1) transposition of two consecutive words, 2) duplicate words, or 3) omitted words. To detect all three kinds of errors, the two lists are used alternately for the even-offset bytes and the odd-offset bytes in the byte sequence. Each byte value is actually represented by two different words, depending on whether that byte appears at an odd or an even offset from the beginning of the byte sequence. The two lists are readily distinguished by the number of syllables; the odd list has words of three syllables, the even list has two. The two lists have a maximum word length of 11 and 9 letters, respectively. Using a two-list scheme was suggested by Zhahai Stewart. == Examples == Each byte in a bytestring is encoded as a single word. A sequence of bytes is rendered in network byte order, from left to right. For example, the leftmost (i.e. byte 0) is considered "even" and is encoded using the PGP Even Word table. The next byte to the right (i.e. byte 1) is considered "odd" and is encoded using the PGP Odd Word table. This process repeats until all bytes are encoded. Thus, "E582" produces "topmost Istanbul", whereas "82E5" produces "miser travesty". A PGP public key fingerprint that displayed in hexadecimal as E582 94F2 E9A2 2748 6E8B 061B 31CC 528F D7FA 3F19 would display in PGP Words (the "biometric" fingerprint) as topmost Istanbul Pluto vagabond treadmill Pacific brackish dictator goldfish Medusa afflict bravado chatter revolver Dupont midsummer stopwatch whimsical cowbell bottomless The order of bytes in a bytestring depends on endianness. == Other word lists for data == There are several other word lists for conveying data in a clear unambiguous way via a voice channel: the NATO phonetic alphabet maps individual letters and digits to individual words the S/KEY system maps 64 bit numbers to 6 short words of 1 to 4 characters each from a publicly accessible 2048-word dictionary. The same dictionary is used in RFC 1760 and RFC 2289. the Diceware system maps five base-6 random digits (almost 13 bits of entropy) to a word from a dictionary of 7,776 distinct words. the Electronic Frontier Foundation has published a set of improved word lists based on the same concept FIPS 181: Automated Password Generator converts random numbers into somewhat pronounceable "words". mnemonic encoding converts 32 bits of data into 3 words from a vocabulary of 1626 words. what3words encodes geographic coordinates in 3 dictionary words. the BIP39 standard permits encoding a cryptographic key of fixed size (128 or 256 bits, usually the unencrypted master key of a Cryptocurrency wallet) into a short sequence of readable words known as the seed phrase, for the purpose of storing the key offline. This is used in cryptocurrencies such as Bitcoin or Monero. Like the PGP word list, the Bytewords standard maps each possible byte to a word. There is only one list, rather than two. The words are uniformly four letters long and can be uniquely identified by their first and last letters
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Social media surgery

A social media surgery is a gathering at which volunteer "surgeons" with expertise in using web tools, chiefly social media, offer free advice in using such tools, to representatives ("patients") of non-profit organisations, charities, community groups and activists, with "no boring speeches or jargon". The idea was conceived by Pete Ashton, with Nick Booth of Podnosh Ltd, who ran the first such surgery in Birmingham, England, on 15 October 2008. In July 2009, a spin-off surgery (dubbed the "Social media mob") started in Mosman, Australia, and in January 2010, the first spin-off surgery in Africa was held. On 16 February 2012, it was announced that the Social Media Surgery movement had won "the Prime Minister’s Big Society Award". Prime Minister David Cameron said: This is an excellent initiative - such a simple idea and yet so effective. The popularity of these surgeries and the fact that they have inspired so many others across the country to follow in their footsteps, is testament to its brilliance. Congratulations to Nick and all the volunteers who have shared their time and expertise to help so many local groups make the most of the internet to support their community. A great example of the Big Society in action. The scheme also won the 2013 Adult Learners' Week "BBC Learning Through Technology Award".
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Organoid intelligence

Organoid intelligence (OI) is an emerging field of study in computer science and biology that develops and studies biological wetware computing using 3D cultures of human brain cells (or brain organoids) and brain-machine interface technologies. Such technologies may be referred to as OIs or the nervous filesystem. Organoid intelligent computer systems can be an example of biohybrid systems. == Differences with non-organic computing == As opposed to traditional non-organic silicon-based approaches, OI seeks to use lab-grown cerebral organoids to serve as "biological hardware". While these structures are still far from being able to think like a regular human brain and do not yet possess strong computing capabilities, OI research currently offers the potential to improve the understanding of brain development, learning and memory, potentially finding treatments for neurological disorders such as dementia. Thomas Hartung, a professor from Johns Hopkins University, argued in 2023 that "while silicon-based computers are certainly better with numbers, brains are better at learning." He noted that transistor density in computer chip may be approaching its limits, whereas brains, being wired differently, are more energy-efficient and can store large amounts of information. Some researchers claim that even though human brains are slower than machines at processing simple information, they are far better at processing complex information as brains can deal with fewer and more uncertain data, perform both sequential and parallel processing, being highly heterogenous, use incomplete datasets, and is said to outperform non-organic machines in decision-making. Training OIs involve the process of biological learning (BL) as opposed to machine learning (ML) for AIs. == Bioinformatics in OI == OI generates complex biological data, necessitating sophisticated methods for processing and analysis. Bioinformatics provides the tools and techniques to decipher raw data, uncovering the patterns and insights. Researchers have developed a platform named Neuroplatform for experimenting remotely with brain organoids via an API. == Intended functions == Brain-inspired computing hardware aims to emulate the structure and working principles of the brain and could be used to address current limitations in AI technologies. However, brain-inspired silicon chips are still limited in their ability to fully mimic brain function, as most examples are built on digital electronic principles. One study performed OI computation (which they termed Brainoware) by sending and receiving information from the brain organoid using a high-density multielectrode array. By applying spatiotemporal electrical stimulation, nonlinear dynamics, and fading memory properties, as well as unsupervised learning from training data by reshaping the organoid functional connectivity, the study showed the potential of this technology by using it for speech recognition and nonlinear equation prediction in a reservoir computing framework. == Ethical concerns == While researchers are hoping to use OI and biological computing to complement traditional silicon-based computing, there are also questions about the ethics of such an approach. Concerns include the possibility that an organoid could develop sentience or consciousness, and the question of the relationship between a stem cell donor (for growing the organoid) and the respective OI system.
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Social knowledge management

Social knowledge management is a business approach that aims to leverage the collective intelligence and social interactions of an organization’s members and stakeholders. It is a branch of knowledge management, which is a multidisciplinary field that deals with the creation, sharing, and use of knowledge in various domains, such as business, economics, psychology, and information management. Knowledge management seeks to enhance organizational performance, innovation, and competitiveness by managing the intangible assets of an organization, such as human capital, know-how, technology, customers, and networks. Social media plays a crucial role in social knowledge management by enhancing communication, collaboration, and learning among individuals and groups, both internally and externally. It offers valuable insights and feedback from customers, partners, and stakeholders, and aids in generating and disseminating new knowledge. In a business context, social media is utilized for various purposes, including sentiment analysis, social learning, social collaboration, and social knowledge management. Social knowledge management is one of the application areas of social media in a business context next to others like sentiment analysis, social learning or social collaboration. Social media use by businesses can strive to achieve the following things from social media strategy point of view: learn, listen, engage in conversation, measure and refine, develop capabilities, define activities, prioritize objectives etc. Social media are not only transforming private communication and interaction, they also will transform how people work. With social media knowledge work in organizations can be optimized extremely: like a better distribution sharing and access to knowledge. This will be more and more important, as in today's business world, speed and complexity increase dramatically, while work environments change constantly. == Examples of Social KM platforms == Elium, a European software application which combines social tagging, bookmarking and networking paradigms to address internal information management purposes. Sciomino was a startup enterprise social network for Social Knowledge Management.
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Social media mining

Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage, online behaviour, content sharing, connections between individuals, buying behaviour. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as such organizations can use the analyses for tasks such as design strategies, introduce programs, products, processes or services. Social media mining uses concepts from computer science, data mining, machine learning, and statistics. Mining is based on social network analysis, network science, sociology, ethnography, optimization and mathematics. It attempts to formally represent, measure and model patterns from social media data. In the 2010s, major corporations, governments and not-for-profit organizations began mining to learn about customers, clients and others. Platforms such as Google, Facebook (partnered with Datalogix and BlueKai) conduct mining to target users with advertising. Scientists and machine learning researchers extract insights and design product features. Users may not understand how platforms use their data. Users tend to click through Terms of Use agreements without reading them, leading to ethical questions about whether platforms adequately protect users' privacy. During the 2016 United States presidential election, Facebook allowed Cambridge Analytica, a political consulting firm linked to the Trump campaign, to analyze the data of an estimated 87 million Facebook users to profile voters, creating controversy when this was revealed. == Background == As defined by Kaplan and Haenlein, social media is the "group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." There are many categories of social media including, but not limited to, social networking (Facebook or LinkedIn), microblogging (Twitter), photo sharing (Flickr, Instagram, Photobucket, or Picasa), news aggregation (Google Reader, StumbleUpon, or Feedburner), video sharing (YouTube, MetaCafe), livecasting (Ustream or Twitch), virtual worlds (Kaneva), social gaming (World of Warcraft), social search (Google, Bing, or Ask.com), and instant messaging (Google Talk, Skype, or Yahoo! messenger). The first social media website was introduced by GeoCities in 1994. It enabled users to create their own homepages without having a sophisticated knowledge of HTML coding. The first social networking site, SixDegrees.com, was introduced in 1997. Since then, many other social media sites have been introduced, each providing service to millions of people. These individuals form a virtual world in which individuals (social atoms), entities (content, sites, etc.) and interactions (between individuals, between entities, between individuals and entities) coexist. Social norms and human behavior govern this virtual world. By understanding these social norms and models of human behavior and combining them with the observations and measurements of this virtual world, one can systematically analyze and mine social media. Social media mining is the process of representing, analyzing, and extracting meaningful patterns from data in social media, resulting from social interactions. It is an interdisciplinary field encompassing techniques from computer science, data mining, machine learning, social network analysis, network science, sociology, ethnography, statistics, optimization, and mathematics. Social media mining faces grand challenges such as the big data paradox, obtaining sufficient samples, the noise removal fallacy, and evaluation dilemma. Social media mining represents the virtual world of social media in a computable way, measures it, and designs models that can help us understand its interactions. In addition, social media mining provides necessary tools to mine this world for interesting patterns, analyze information diffusion, study influence and homophily, provide effective recommendations, and analyze novel social behavior in social media. == Uses == Social media mining is used across several industries including business development, social science research, health services, and educational purposes. Once the data received goes through social media analytics, it can then be applied to these various fields. Often, companies use the patterns of connectivity that pervade social networks, such as assortativity—the social similarity between users that are induced by influence, homophily, and reciprocity and transitivity. These forces are then measured via statistical analysis of the nodes and connections between these nodes. Social analytics also uses sentiment analysis, because social media users often relay positive or negative sentiment in their posts. This provides important social information about users' emotions on specific topics. These three patterns have several uses beyond pure analysis. For example, influence can be used to determine the most influential user in a particular network. Companies would be interested in this information in order to decide who they may hire for influencer marketing. These influencers are determined by recognition, activity generation, and novelty—three requirements that can be measured through the data mined from these sites. Analysts also value measures of homophily: the tendency of two similar individuals to become friends. Users have begun to rely on information of other users' opinions in order to understand diverse subject matter. These analyses can also help create recommendations for individuals in a tailored capacity. By measuring influence and homophily, online and offline companies are able to suggest specific products for individuals consumers, and groups of consumers. Social media networks can use this information themselves to suggest to their users possible friends to add, pages to follow, and accounts to interact with. == Perception == Modern social media mining is a controversial practice that has led to exponential gains in user growth for tech giants such as Facebook, Inc., Twitter, and Google. Companies such as these, considered "Big Tech" are companies that build algorithms that take advantage of user input to understand their preferences, and keep them on the platform as much as possible. These inputs, that can be as simple as time spent on a given screen, provide the data being mined, and lead to companies profiting heavily from using that data to capitalize on extremely accurate predictions about user behavior. The growth of platforms accelerated rapidly once these strategies were put in place; Most of the largest platforms now average over 1 billion active users per month as of 2021. It has been claimed by a multitude of anti-algorithm personalities, like Tristan Harris or Chamath Palihapitiya, that certain companies (specifically Facebook) valued growth above all else, and ignored potential negative impacts from these growth engineering tactics. At the same time, users have now created their own data arbitrages with the help of their own data, through content monetization and becoming influencers. Users typically have access to a varied set of analytics specific to people that interact with them on social media, and can use these as building blocks for their own targeting and growth strategies through ads and posts that cater to their audiences. Influencers also commonly promote products and services for established brands, creating one of the largest digital industries: Influencer marketing. Instagram, Facebook, Twitter, YouTube, Google, and others have long given access to platform analytics, and allowed third parties to access that information as well, at times unbeknownst to even the user whose data is being viewed/bought. == Research == === Research areas === Social media event detection – Social networks enable users to freely communicate with each other and share their recent news, ongoing activities or views about different topics. As a result, they can be seen as a potentially viable source of information to understand the current emerging topics/events. Public health monitoring and surveillance - Using large-scale analysis of social media to study large cohorts of patients and the general public, e.g. to obtain early warning signals of drug-drug interactions and adverse drug reactions, or understand human reproduction and sexual interest. Community structure (Community Detection/Evolution/Evaluation) – Identifying communities on social networks, how t
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Codebook

A codebook is a type of document used for gathering and storing cryptography codes. Originally, codebooks were often literally books, but today "codebook" is a byword for the complete record of a series of codes, regardless of physical format. == Cryptography == In cryptography, a codebook is a document used for implementing a code. A codebook contains a lookup table for coding and decoding; each word or phrase has one or more strings which replace it. To decipher messages written in code, corresponding copies of the codebook must be available at either end. The distribution and physical security of codebooks presents a special difficulty in the use of codes compared to the secret information used in ciphers, the key, which is typically much shorter. The United States National Security Agency documents sometimes use codebook to refer to block ciphers; compare their use of combiner-type algorithm to refer to stream ciphers. Codebooks come in two forms, one-part or two-part: In one-part codes, the plaintext words and phrases and the corresponding code words are in the same alphabetical order. They are organized similar to a standard dictionary. Such codes are half the size of two-part codes but are more vulnerable since an attacker who recovers some code word meanings can often infer the meaning of nearby code words. One-part codes may be used simply to shorten messages for transmission or have their security enhanced with superencryption methods, such as adding a secret number to numeric code words. In two-part codes, one part is for converting plaintext to ciphertext, the other for the opposite purpose. They are usually organized similarly to a language translation dictionary, with plaintext words (in the first part) and ciphertext words (in the second part) presented like dictionary headwords. The earliest known use of a codebook system was by Gabriele de Lavinde in 1379 working for the Antipope Clement VII. Two-part codebooks go back as least as far as Antoine Rossignol in the 1800s. From the 15th century until the middle of the 19th century, nomenclators (named after nomenclator) were the most used cryptographic method. Codebooks with superencryption were the most used cryptographic method of World War I. The JN-25 code used in World War II used a codebook of 30,000 code groups superencrypted with 30,000 random additives. The book used in a book cipher or the book used in a running key cipher can be any book shared by sender and receiver and is different from a cryptographic codebook. == Social sciences == In social sciences, a codebook is a document containing a list of the codes used in a set of data to refer to variables and their values, for example locations, occupations, or clinical diagnoses. == Data compression == Codebooks were also used in 19th- and 20th-century commercial codes for the non-cryptographic purpose of data compression. Codebooks are used in relation to precoding and beamforming in mobile networks such as 5G and LTE. The usage is standardized by 3GPP, for example in the document TS 38.331, NR; Radio Resource Control (RRC); Protocol specification.
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Interlacing (bitmaps)

In computing, interlacing (also known as interleaving) is a method of encoding a bitmap image such that a person who has partially received it sees a degraded copy of the entire image. When communicating over a slow communications link, this is often preferable to seeing a perfectly clear copy of one part of the image, as it helps the viewer decide more quickly whether to abort or continue the transmission. Interlacing is supported by the following formats, where it is optional: GIF interlacing stores the lines in the order 0 , 8 , 16 , … , ( 8 n ) , 4 , 12 , … , ( 8 n + 4 ) , 2 , 6 , 10 , 14 , … , ( 4 n + 2 ) , 1 , 3 , 5 , 7 , 9 , … , ( 2 n + 1 ) . {\displaystyle 0,8,16,\dots ,(8n),\ 4,12,\dots ,(8n+4),\ 2,6,10,14,\dots ,(4n+2),\ 1,3,5,7,9,\dots ,(2n+1).} PNG uses the Adam7 algorithm, which interlaces in both the vertical and horizontal direction. TGA uses two optional interlacing algorithms: Two-way: 0 , 2 , 4 , … , ( 2 n ) , 1 , 3 , … , ( 2 n + 1 ) , {\displaystyle 0,2,4,\dots ,(2n),\ 1,3,\dots ,(2n+1),} And four-way: 0 , 4 , 8 , … , ( 4 n ) , 1 , 5 , … , ( 4 n + 1 ) , 2 , 6 , … , ( 4 n + 2 ) , 3 , 7 , … , ( 4 n + 3 ) . {\displaystyle 0,4,8,\dots ,(4n),\ 1,5,\dots ,(4n+1),\ 2,6,\dots ,\ (4n+2),3,7,\dots ,(4n+3).} JPEG, JPEG 2000, and JPEG XR (actually using a frequency decomposition hierarchy rather than interlacing of pixel values) PGF (also using a frequency decomposition) Interlacing is a form of incremental decoding, because the image can be loaded incrementally. Another form of incremental decoding is progressive scan. In progressive scan the loaded image is decoded line for line, so instead of becoming incrementally clearer it becomes incrementally larger. The main difference between the interlace concept in bitmaps and in video is that even progressive bitmaps can be loaded over multiple frames. For example: Interlaced GIF is a GIF image that seems to arrive on your display like an image coming through a slowly opening Venetian blind. A fuzzy outline of an image is gradually replaced by seven successive waves of bit streams that fill in the missing lines until the image arrives at its full resolution. Interlaced graphics were once widely used in web design and before that in the distribution of graphics files over bulletin board systems and other low-speed communications methods. The practice is much less common today, as common broadband internet connections allow most images to be downloaded to the user's screen nearly instantaneously, and interlacing is usually an inefficient method of encoding images. Interlacing has been criticized because it may not be clear to viewers when the image has finished rendering, unlike non-interlaced rendering, where progress is apparent (remaining data appears as blank). Also, the benefits of interlacing to those on low-speed connections may be outweighed by having to download a larger file, as interlaced images typically do not compress as well.
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Smart-ID

Smart-ID is an electronic authentication tool developed by SK ID Solutions, an Estonian company. Users can log in to various electronic services and sign documents with an electronic signature. Smart-ID meets the European Union's eIDAS Regulation and the European Central Bank's standards for a secure authentication solution. Smart-ID is a Qualified Signature Creator Device (QSCD) that can issue a Qualified Electronic Signature (QES). The Smart-ID app is compatible with both iOS and Android devices and does not require a SIM card. By 2021, the Smart-ID application was launched in the Huawei AppGallery. As of May 2023, Smart-ID has 3,298,969 active users across the Baltic States (Latvia, Lithuania, and Estonia). Every month, the Smart-ID processes 79 million transactions. In March 2023, Smart-ID users made an exceptional 85 million transactions. == History == In November 2016, SK ID Solutions debuted the Smart-ID tool for the first time at its annual conference. In February 2017, eKool, Starman, and Tallinn Kaubamaja Grupp were the first to implement Smart-ID authentication in their e-services. In March 2017, Smart-ID was added as an authentication option to SEB bank and Swedbank's online banking in all three Baltic States. Dokobit, previously known as DigiDoc, began offering its clients the ability to use e-services using Smart-ID in April 2017. More than 100 service providers had implemented Smart-ID as an authentication solution for their services by November 2019. At its annual conference on November 8, 2018, SK ID Solutions revealed that Smart-ID had been certified as compatible with the QSCD[8] level, the highest level of qualified electronic signature in the European Union, following a rigorous certification process. As a result, the Smart-QES-level ID's electronic signature, the digital counterpart of a handwritten signature, is now available to all users who have registered with the tool. This signature is accepted by all European Union member states. On August 26, 2019, Estonian Information Systems Supervisory Authority experts reviewed Smart-ID (ISSA). Based on the methods provided in the eIDAS Regulation, the expert committee concluded that Smart-ID offers a high level of electronic identification assurance. SK ID Solutions and RIA struck an agreement in September 2019 that allows Smart-ID to authenticate Estonian state e-services via RIA's central authentication service, which is used by over 60 public authorities. Smart-ID accounts created three years ago have expired in January 2020. Therefore, renewing them and performing mandatory updates was necessary. In February 2020, SK ID Solutions announced that Smart-ID could be used to give digital signatures in the national digital signature software DigiDoc4, which up until this moment was only possible with ID cards via Mobile-ID. Users must have at least version 4.2.4.71 or later of the DigiDoc4 software installed on their computers to use this feature. Since February 2020, Smart-ID accounts can now be created with biometric information from an ID card or passport, but only by users who have previously used a Smart-ID account. Since October 2022, 13–17 years old minors in Lithuania are able to create a Smart-ID account using biometric information too. A parent or legal guardian must approve the registration. SK ID Solutions collaborated on the new solution with iProov from the United Kingdom and InnoValor from the Netherlands. TÜV Informationstechnik GmbH, a German certification company, assessed it. Since May 2023, Smart-ID can be used to submit company's annual reports in Estonia and digitally sign anything in the e-business register using your PIN2. == Overview == The Smart-ID app is available for download on Google Play and Apple's App Store. Android 4.4 and iOS 11 are the oldest supported operating system versions for Smart-ID. Smart-ID works on the premise of two-factor authentication, combining an intelligent device (something the user owns) with PINs (something the user knows). A new user must first authenticate themselves with an ID card or a mobile phone number and then confirm a PIN1 and PIN2 code, either manually or automatically produced. The first PIN is used to authenticate a person's identity when accessing e-banking or e-services, while the second PIN is used to support electronic signatures and authenticate transactions (e.g., transfers). The PIN1 code must be four digits long, while the PIN2 code must be five digits long. To log in to an e-service, the user must use Smart-ID as the authentication method and enter their unique Smart-ID user ID. A notification will open on the user's smart device where the software is installed and display a verification code. If the code matches the code presented to the user by the e-service, then the user can confirm the match by entering their PIN1 code. The user must verify the action with their PIN2 code when giving digital signatures. A Smart-ID account is valid for three years. The report can be updated, changed, and deleted at any given time, free of charge. Smart-ID is available in five languages: Estonian, Latvian, Lithuanian, Russian, and English. An international survey conducted in 2021 revealed that Smart-ID is the most reliable authentication solution in Baltic countries. In January 2023, the number of times Smart-ID was used to access State Authentication Service (TARA) in Estonia has surpassed those of Mobile-ID and ID-cards for the first time since July 2022. == Security == Smart-ID is based on Cybernetica's SplitKey authentication and digital signature platform technology, for which the company has filed a patent application. Public key cryptography, digital signature methods, and critical public infrastructures are all used in the technology. The user's PIN is not saved on the device and is only needed to decrypt the private key in the Smart-ID app. When the user inputs the PIN, the private key is cracked, and the answer is transmitted to the Smart-ID server, where a portion of the key given by the app is joined with the server's encrypted key. The app will block the user from accessing it for three hours if they input the incorrect PIN three times in a row. If this happens once again, the app will lock for 24 hours. If this happens a third time, the account will be permanently disabled. PINs cannot be changed or recovered once an account has been created. The user must create a new account if the account is permanently blocked. Smart-ID uses the Apple and Google messaging networks to notify the app when new data is saved on its servers. == Phishing == In February 2019, unknown criminals attempted to create Smart-ID accounts with stolen IDs obtained via phishing customers' text messages and website addresses, according to a monthly report by the Estonian Information System Manager in April 2019. The Latvian Information Technology Security Incident Assessment Body Cert was also notified of these intrusions on March 1. Fraudsters sent emails to potential victims pretending to be bank representatives. The mails linked users to a phishing page after redirecting them to a phony bank login page. Victims were asked to log in using their identification information and PIN1 code. The fraudsters then began the process of generating a new Smart-ID account. As a result, the victim had to input a PIN2 number, which permitted the fraudster to finish setting up a new tab with the victim's personal information. Fraudsters in Estonia were able to log in to multiple e-services utilizing Smart-ID using a Smart-ID account and the victim's data. On behalf of the victims, fraudsters also employed online banking services. Later, the Estonian Information System Manager identified several victims, some of whom had also experienced financial losses. The Estonian Information System Manager requested a full report on the event from SK ID Solutions. The organization opted not to criticize the corporation after receiving the information, although it did propose that the procedure of creating Smart-ID accounts be reviewed. According to the Estonian Banking Association, Estonian banks have not discontinued using Smart-ID and do not think it is required. Smart-ID was exposed to a thorough review process in September 2019 to determine this authentication instrument's level of security. Reviewers discovered no flaws, and SK ID Solutions and the Estonian Information System Manager signed a contract. Estonia later introduced Smart-ID and other authentication mechanisms to the central public services portal.
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Social media reach

Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
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