Microsoft Azure Stream Analytics is a serverless scalable complex event processing engine by Microsoft that enables users to develop and run real-time analytics on multiple streams of data from sources such as devices, sensors, web sites, social media, and other applications. Users can set up alerts to detect anomalies, predict trends, trigger necessary workflows when certain conditions are observed, and make data available to other downstream applications and services for presentation, archiving, or further analysis. == Query Language == Users can author real-time analytics using a simple declarative SQL-like language with embedded support for temporal logic. Callouts to custom code with JavaScript user defined functions extend the streaming logic written in SQL. Callouts to Azure Machine Learning helps with predictive scoring on streaming data. == Scalability == Azure Stream Analytics is a serverless job service on Azure that eliminates the need for infrastructure, servers, virtual machines, or managed clusters. Users only pay for the processing used for the running jobs. == IoT applications == Azure Stream Analytics integrates with Azure IoT Hub to enable real-time analytics on data from IoT devices and applications. == Real-time Dashboards == Users can build real-time dashboards with Power BI for a live command and control view. Real-time dashboards help transform live data into actionable and insightful visuals. == Data Input Sources == Stream Analytics supports three different types of input sources - Azure Event Hubs, Azure IoT Hubs, and Azure Blob Storage. Additionally, stream analytics supports Azure Blob storage as the input reference data to help augment fast moving event data streams with static data. Stream analytics supports a wide variety of output targets. Support for Power BI allows for real-time dashboarding. Event Hub, Service bus topics and queues help trigger downstream workflows. Support for Azure Table Storage, Azure SQL Databases, Azure SQL Data Warehouse, Azure SQL, Document DB, Azure Data Lake Store enable a variety of downstream analysis and archiving capabilities.
Vatican News App
The Vatican News App is an official mobile application software issued by the Vatican's Dicastery for Communication. Formerly titled The Pope App, the app was launched on January 23, 2013, under the auspices of the Pontifical Council for Social Communications, a now-defunct dicastery that was merged into the Secretariat (now Dicastery) for Communication in March 2016. Initially, The Pope App was available only on iOS devices, but became available for Android phones at the end of February 2013. The app is available for download on iOS and Android in five languages: English, French, Italian, Portuguese and Spanish. It was originally promoted as an application with focus on the figure of the Pope which made it possible to follow the Pope's events while they are taking place. Alerts notified the followers by informing and offering access to "official papal-related content in a variety of formats". The app also enabled its users to see areas of the Vatican through webcams allocated throughout St. Peter's Square in Rome that broadcast images. In early 2018, The Pope App was relaunched as the Vatican News App, accompanied by a redesign that eliminated many of the previous version's features, reducing the app to a more conventional news service, with increased emphasis on news from the Vatican and the worldwide Catholic Church and less focus on the day-to-day activities of the Pope.
Cloud Data Management Interface
ISO/IEC 17826 Information technology — Cloud Data Management Interface (CDMI) Version 2.0.0 is an international standard that specifies a protocol for self-provisioning, administering and managing access to data stored in cloud storage, object storage, storage area network and network attached storage systems. The CDMI standard is developed and maintained by the Storage Networking Industry Association, who makes a publicly accessible version of the specification available. CDMI defines new resource representations to enable standardized management of any URI-accessible data, and defines RESTful HTTP operations using these representations to discover the capabilities of the storage system, discover stored data, access and update management metadata, specify data storage protocols (such as iSCSI and NFS) through which the stored data is accessed, and provide cross-system and cross-cloud import and export in order to enable data portability. Management functions enabled by CDMI include managing data ownership, identity mapping, access controls, user-specified metadata, and to declaratively specify desired data protection, data retention, constraints on geographic placement, desired quality of service, data versioning and security requirements. CDMI also defines utility services to facilitate data management, such the ability to query data matching specific criteria, and includes extensions to perform bulk updates using CDMI Jobs. == Capabilities == Compliant implementations must provide access to a set of configuration parameters known as capabilities. These are either boolean values that represent whether or not a system supports things such as queues, export via other protocols, path-based storage and so on, or numeric values expressing system limits, such as how much metadata may be placed on an object. As a minimal compliant implementation can be quite small, with few features, clients need to check the cloud storage system for a capability before attempting to use the functionality it represents. Resource allocation assignments limited to the data management interface protocols must possess access bypass capabilities which extend beyond the layered framework. This integral function is vital to the prevention of transport layer session hijacking by unauthorized entities which may circumvent standard interfacing security parameters. == Containers == A CDMI client may access objects, including containers, by either name or object id (OID), assuming the CDMI server supports both methods. When storing objects by name, it is natural to use nested named containers; the resulting structure corresponds exactly to a traditional filesystem directory structure. == Objects == Objects are similar to files in a traditional file system, but are enhanced with an increased amount and capacity for metadata. As with containers, they may be accessed by either name or OID. When accessed by name, clients use URLs that contain the full pathname of objects to create, read, update and delete them. When accessed by OID, the URL specifies an OID string in the cdmi-objectid container; this container presents a flat name space conformant with standard object storage system semantics. Subject to system limits, objects may be of any size or type and have arbitrary user-supplied metadata attached to them. Systems that support query allow arbitrary queries to be run against the metadata. == Domains, Users and Groups == CDMI supports the concept of a domain, similar in concept to a domain in the Windows Active Directory model. Users and groups created in a domain share a common administrative database and are known to each other on a "first name" basis, i.e. without reference to any other domain or system. Domains also function as containers for usage and billing summary data. == Access Control == CDMI exactly follows the ACL and ACE model used for file authorization operations by NFSv4. This makes it also compatible with Microsoft Windows systems. == Metadata == CDMI draws much of its metadata model from the XAM specification. Objects and containers have "storage system metadata", "data system metadata" and arbitrary user specified metadata, in addition to the metadata maintained by an ordinary filesystem (atime etc.). == Queries == CDMI specifies a way for systems to support arbitrary queries against CDMI containers, with a rich set of comparison operators, including support for regular expressions. == Queues == CDMI supports the concept of persistent FIFO (first-in, first-out) queues. These are useful for job scheduling, order processing and other tasks in which lists of things must be processed in order. == Compliance == Both retention intervals and retention holds are supported by CDMI. A retention interval consists of a start time and a retention period. During this time interval, objects are preserved as immutable and may not be deleted. A retention hold is usually placed on an object because of judicial action and has the same effect: objects may not be changed nor deleted until all holds placed on them are removed. == Billing == Summary information suitable for billing clients for on-demand services can be obtained by authorized users from systems that support it. == Serialization == Serialization of objects and containers allows export of all data and metadata on a system and importation of that data into another cloud system. == Foreign protocols == CDMI supports export of containers as NFS or CIFS shares. Clients that mount these shares see the container hierarchy as an ordinary filesystem directory hierarchy, and the objects in the containers as normal files. Metadata outside of ordinary filesystem metadata may or may not be exposed. Provisioning of iSCSI LUNs is also supported. == Client SDKs == CDMI Reference Implementation Droplet libcdmi-java libcdmi-python .NET SDK
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used
Airborne Networking
An Airborne Network (AN) is the infrastructure owned by the United States Air Force that provides communication transport services through at least one node that is on a platform capable of flight. == Background == === Definition === The intent of the US Air Force's Airborne Network is to expand the Global Information Grid (GIG) to connect the three major domains of warfare: Air, Space, and Terrestrial. The Transformational Satellite Communications System network currently provides connectivity for all communication through space assets. The Combat Information Transport System and Theater Deployable Communications provide terrestrial connectivity for theatre based operations. The Airborne Network is engineered to utilize all airborne assets to connect with space and surface networks building a seamless communications platform across all domains. === Capabilities === The capabilities identified by this type of system are vastly beyond that of our current military. This system will enable the Air Force to provide a transportable network, flexible enough to communicate with any air, space, or ground asset in the area. The network will provide a beyond line-of-sight (LoS) communications infrastructure that can be packed up and moved in and out of the designated battlespace, enabling the military to have a reliable and secure communications network that extends globally. The network is designed to be flexible enough to provide the right communication and network packages for a specific region, mission, or technology. Operationally, The AN is designed to be self-forming, self-organizing, and self-generating, with nodes joining and leaving the network as they enter and exit a specific region. The network consists of dedicated tactical links, wideband air-to-air links, and ad hoc networks constructed by the Joint Tactical Radio System (JTRS) networking services. JTRS is a software-defined radio that will work with many existing military and civilian radios. It includes integrated encryption and Wideband Networking Software to create mobile ad hoc networks. It also provides system performance analysis and fault diagnostics automatically, reducing the demand for human intervention and network maintenance. === Intended Use === The AN was designed as the cornerstone for the new military doctrine known as Network Centric Warfare. This doctrine was developed to use information superiority to equip warfighters with more precise information enabling commanders and shooters to make smarter decisions faster. The AN contributes to Network Centric Warfare by enabling commanders to provide real-time information to warfighters in the air and on the ground. Warfighters can then utilize more information and make more educated decisions about how to act in a particular situation. Once the act has been carried out commanders will have immediate information about the result and can make judgments on how to continue. All-in-all the AN was designed to reduce the time necessary to identify a target, make clear and educated decisions to pull or not to pull the trigger, and assess battle == Topologies == There are four main network topologies that will be deployed and vary based on the placement of backbone and subnet class networks. === Space, Air, Ground Tether === Establishing a direct connection to another aircraft or ground node, via a point-to-point link for nodes within LOS or via a Satellite Communications (SATCOM) link for nodes that are beyond line-of-sight is known as tethering. SATCOM links provide connectivity to a network ground entry point. Strike aircraft that accompany C2 aircraft such as an AWACS are tethered via point-to-point links. Finally, C2 or intelligence, surveillance, and reconnaissnce (ISR) aircraft may connect via a LOS link directly to a network ground entry point. Each of these tethered alternatives works exactly like a hub or switch that has an entry point to a larger network and allows their connected users access to that network. === Flat Ad Hoc === A flat ad hoc topology refers to establishing nonpersistent network connections as needed among AN nodes that are present at a given time. With this network the nodes dynamically “discover” other nodes to which they can interconnect and form the network. The specific interconnections between the nodes are not planned in advance, but are made as opportunities arise. The nodes join and leave the network at will, continually changing connections to neighbor nodes based upon their location and mobility characteristics. === Tiered Ad Hoc === Ad hoc networks can be flat in the sense that all nodes are peers of each other in a single network, as discussed above, or they can dynamically organize themselves into hierarchical tiers such that higher tiers are used to move data between more localized subnets. This network topology can be compared to any conventional deployed network that utilizes routers, switches, and hubs to temporarily connect users. === Persistent Backbone === A network topology characterized by a persistent backbone is established using relatively persistent wideband connections among high-value platforms flying relatively stable orbits. It provides the connectivity between the tactical subnets which are considered edge networks relative to the backbone. This provides concentration points for connectivity to the space backbone as well as to terrestrial networks. This type of network topology is comparable to a conventional permanent network with established data trunks, routers, switches, and hubs to connect users. == Architecture == === Network Management === The platform management system enables operators to manage all on-board network elements. It interfaces and interoperates with the Airborne Network management system to enable operators to manage remote network elements in the airborne network. The network management system monitors the health of the network by passively testing the network for faults and latency. The system will also actively troubleshoot faults with probes to identify and isolate faulty connections, and enables operators to apply network parameters and security changes to all systems based on the status of the network. === Routing/Switching === Routing and switching enables data to be dynamically transmitted over the network to other nodes. Routing protocols must be able to identify nodes transmitted within their own platform and data to be sent to other platforms regardless of the current topology. The routing protocol must also provide seamless roaming by ensuring that no routed packets are lost when a node changes its point of attachment to the network. Maintaining scalability is important in routing as the network is constantly changing. The network must be able to function with numerous levels of platforms, varying numbers of fast moving platforms, and varying amounts of traffic per platform. Routers and switches will use metrics to determine the best paths to take when routing data. The routing protocol utilized for the AN will be an Adaptive Quality of Service routing protocol. === Gateways/Proxies === Gateways and proxies enable the connection numerous technology types regardless of age to communicate across the IP-based network. Gateways and proxies are essential in the operation of this network because so many different technologies are used to communicate in each domain. These systems will facilitate the transition of the legacy on-board infrastructure, transmission systems, tactical data link systems, and user applications to the objective airborne network systems. Therefore, they are only temporary until all platforms use a standardized IP radio for transmission. === Performance Enhancing Proxies === Performance Enhancing Proxies improve the performance of user applications running across the Airborne Network by countering wireless network impairments, such as limited bandwidth, long delays, high loss rates, and disruptions in network connections. Proxy systems are implemented between the user application and the network and can be used to improve performance at the application and transport functional layers of the OSI model. Some techniques that can be employed include: Compression: Data compression or header compression can be used to minimize the number of bits sent over the network. Data bundling: Smaller data packets can be combined (bundled) into a single large packet for transmission over the network. Caching: A local cache can be used to save and provide data objects that are requested multiple times, reducing transmissions over the network (and improving response times). Store and forward: Message queuing can be used to ensure message delivery to users who become disconnected from the network or are unable to connect to the network for a period of time. Once the platform connects, the stored messages are sent. Pipelining: Rather than opening several separate network connections pipelining can be used to share a single networ
Kdb+
kdb+ is a column-based relational time series database (TSDB) with in-memory (IMDB) abilities, developed and marketed by KX Systems. The database is commonly used in high-frequency trading (HFT) to store, analyze, process, and retrieve large data sets at high speed. kdb+ has the ability to handle billions of records and analyzes data within a database. The database is available in 32-bit and 64-bit versions for several operating systems. Financial institutions use kdb+ to analyze time series data such as stock or commodity exchange data. The database has also been used for other time-sensitive data applications including commodity markets such as energy trading, telecommunications, sensor data, log data, machine and computer network usage monitoring along with real time analytics in Formula One racing. == Overview == kdb+ is a high-performance column-store database that was designed to process and store large amounts of data. Commonly accessed data is pushed into random-access memory (RAM), which is faster to access than data in disk storage. Created with financial institutions in mind, the database was developed as a central repository to store time series data that supports real-time analysis of billions of records. kdb+ has the ability to analyze data over time and responds to queries similar to Structured Query Language (SQL). Columnar databases return answers to some queries in a more efficient way than row-based database management systems. kdb+ dictionaries, tables and nanosecond time stamps are native data types and are used to store time series data. At the core of kdb+ is the built-in programming language, q, a concise, expressive query array language, and dialect of the language APL. Q can manipulate streaming, real-time, and historical data. kdb+ uses q to aggregate and analyze data, perform statistical functions, and join data sets and supports SQL queries The vector language q was built for speed and expressiveness and eliminates most need for looping structures. kdb+ includes interfaces in C, C++, Java, C#, and Python. == History == In 1998, KX released kdb, a database built on the language K written by Arthur Whitney. In 2003, kdb+ was released as a 64-bit version of kdb. In 2004, the kdb+ tick market database framework was released along with kdb+ taq, a loader for the New York Stock Exchange (NYSE) taq data. kdb+ was created by Arthur Whitney, building on his prior work with array languages. In April 2007, KX announced that it was releasing a version of kdb+ for Mac OS X. Then, kdb+ was also available on the operating systems Linux, Windows, and Solaris. In September 2012, version 3.0 was released. It was optimized for Intel's upgraded processors with support for WebSockets, and universally unique identifiers (UUIDs, termed globally unique identifiers (GUID)s in Microsoft software). Intel's Advanced Vector Extensions (AVX) and Streaming SIMD Extensions 4 (SSE4) 4.2 on the Sandy Bridge processors of the time allowed for enhanced support of the kdb+ system. In June 2013, version 3.1 was released, with benchmarks up to 8 times faster than older versions. In March 2020, version 4.0 was released. New features included Multithreaded primitives, Intel Optane DC persistent memory support and Data at Rest Encryption.
Information security
Information security is the practice of protecting information by mitigating information risks. It is part of information risk management. It typically involves preventing or reducing the probability of unauthorized or inappropriate access to data or the unlawful use, disclosure, disruption, deletion, corruption, modification, inspection, recording, or devaluation of information. It also involves actions intended to reduce the adverse impacts of such incidents. Protected information may take any form, e.g., electronic or physical, tangible (e.g., paperwork), or intangible (e.g., knowledge). Information security's primary focus is the balanced protection of data confidentiality, integrity, and availability (known as the CIA triad, unrelated to the US government organization) while maintaining a focus on efficient policy implementation, all without hampering organization productivity. This is largely achieved through a structured risk management process. To standardize this discipline, academics and professionals collaborate to offer guidance, policies, and industry standards on passwords, antivirus software, firewalls, encryption software, legal liability, security awareness and training, and so forth. This standardization may be further driven by a wide variety of laws and regulations that affect how data is accessed, processed, stored, transferred, and destroyed. While paper-based business operations are still prevalent, requiring their own set of information security practices, enterprise digital initiatives are increasingly being emphasized, with information assurance now typically being dealt with by information technology (IT) security specialists. These specialists apply information security to technology (most often some form of computer system). IT security specialists are almost always found in any major enterprise/establishment due to the nature and value of the data within larger businesses. They are responsible for keeping all of the technology within the company secure from malicious attacks that often attempt to acquire critical private information or gain control of the internal systems. There are many specialist roles in Information Security including securing networks and allied infrastructure, securing applications and databases, security testing, information systems auditing, business continuity planning, electronic record discovery, and digital forensics. == Standards == Information security standards are guidelines generally outlined in published materials that aim to protect a user's or an organization's cyber environment from threats. This environment includes the users themselves, hardware such as devices and networks, software such as applications or services, and any information in storage or transit. These standards comprise security concepts, technologies, and guidelines to deal with an adverse event. They may also include assessment criteria and certification for organizations implementing a minimum level of security. These standards are developed by various international and national bodies to prevent or mitigate cyber-attacks, ensure consistency among developers, and establish a minimum standard in industries susceptible to an attack. The ISO/IEC 27000 family, published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), provides information about the guidelines and requirements for an Information Security Management System (ISMS). The Common Criteria (ISO/IEC 15408) provides guidelines on evaluating and certifying the security of a system. The IEC 62443 establishes security standards for automation and control systems. Similarly, the ISO/SAE 21434, ETSI EN 303 645, and EN 18031 provide standards for road vehicles, the Internet of Things, and radio-based systems respectively. The NIST Cybersecurity Framework (NIST CSF) is a set of guidelines developed by the U.S. National Institute of Standards and Technology to help organizations with risk management. NIST also publishes various Federal Information Processing Standards (FIPS) and Special Publications. The United Kingdom has introduced Cyber Essentials, which is a certification scheme to protect organizations against common security threats. The Australian Cyber Security Centre publishes the Essential Eight mitigation strategies. The Payment Card Industry Data Security Standard (PCI DSS) regulates handling of cardholder data in order to reduce credit card fraud. UL has published standards related to specific industries such as UL 2900-2-3 for security and life safety signaling systems and UL-2900-2-1 for healthcare and wellness systems. == Threats == Information security threats come in many different forms. Some of the most common threats today are software attacks, theft of intellectual property, theft of identity, theft of equipment or information, sabotage, and information extortion. Viruses, worms, phishing attacks, and Trojan horses are a few common examples of software attacks. The theft of intellectual property has also been an extensive issue for many businesses. Identity theft is the attempt to act as someone else usually to obtain that person's personal information or to take advantage of their access to vital information through social engineering. Sabotage usually consists of the destruction of an organization's website in an attempt to cause loss of confidence on the part of its customers. Information extortion consists of theft of a company's property or information as an attempt to receive a payment in exchange for returning the information or property back to its owner, as with ransomware. One of the most functional precautions against these attacks is to conduct periodical user awareness. Governments, military, corporations, financial institutions, hospitals, non-profit organizations, and private businesses amass a great deal of confidential information about their employees, customers, products, research, and financial status. Should confidential information about a business's customers or finances or new product line fall into the hands of a competitor or hacker, a business and its customers could suffer widespread, irreparable financial loss, as well as damage to the company's reputation. From a business perspective, information security must be balanced against cost; the Gordon-Loeb Model provides a mathematical economic approach for addressing this concern. For the individual, information security has a significant effect on privacy, which is viewed very differently in various cultures. == History == Since the early days of communication, diplomats and military commanders understood that it was necessary to provide some mechanism to protect the confidentiality of correspondence and to have some means of detecting tampering. Julius Caesar is credited with the invention of the Caesar cipher c. 50 B.C., which was created in order to prevent his secret messages from being read should a message fall into the wrong hands. However, for the most part protection was achieved through the application of procedural handling controls. Sensitive information was marked up to indicate that it should be protected and transported by trusted persons, guarded and stored in a secure environment or strong box. As postal services expanded, governments created official organizations to intercept, decipher, read, and reseal letters (e.g., the U.K.'s Secret Office, founded in 1653). In the mid-nineteenth century more complex classification systems were developed to allow governments to manage their information according to the degree of sensitivity. For example, the British Government codified this, to some extent, with the publication of the Official Secrets Act in 1889. Section 1 of the law concerned espionage and unlawful disclosures of information, while Section 2 dealt with breaches of official trust. A public interest defense was soon added to defend disclosures in the interest of the state. A similar law was passed in India in 1889, The Indian Official Secrets Act, which was associated with the British colonial era and used to crack down on newspapers that opposed the Raj's policies. A newer version was passed in 1923 that extended to all matters of confidential or secret information for governance. By the time of the First World War, multi-tier classification systems were used to communicate information to and from various fronts, which encouraged greater use of code making and breaking sections in diplomatic and military headquarters. Encoding became more sophisticated between the wars as machines were employed to scramble and unscramble information. The establishment of computer security inaugurated the history of information security. The need for such appeared during World War II. The volume of information shared by the Allied countries during the Second World War necessitated formal alignment of classification systems and procedural controls. An arcane range of markings evol