The psychology of cybersecurity (often intersecting with usable security and cyberpsychology) is an interdisciplinary field studying how human behavior, cognitive biases, and social dynamics influence information security. While traditional cybersecurity focuses on hardware and software vulnerabilities, this discipline addresses the "human factor," which is exploited in cyberattacks. Psychology in cybersecurity draws from cognitive psychology and human–computer interaction. == History and evolution == The challenge of human behavior in computing was noted as early as the 1960s with multi-user mainframes like the Compatible Time-Sharing System (CTSS). In 1966, a software error on CTSS caused the system's master password file to be displayed to every user upon login—one of the earliest documented security incidents attributable to a combination of system design and human factors. These behaviors gained broader significance in the 1990s as the Internet became widely accessible. High-profile incidents involving figures like Kevin Mitnick demonstrated how human trust could be exploited through social engineering such as pretexting over the phone. == Cognitive and behavioral factors == Much of the psychology of cybersecurity focuses on decision-making under stress or uncertainty. Researchers apply frameworks like dual process theory to explain why humans fall for phishing or business email compromise. Threat actors design malicious communications to trigger fast, emotional "System 1" thinking—using urgency, authority, or panic, which prompts users to click a link or wire funds before their analytical "System 2" can assess the situation's legitimacy. Industry research has consistently documented the effectiveness of these techniques at scale, pointing to several recurring psychological phenomena that influence daily security practices: Cognitive biases: The optimism bias leads users to believe they are unlikely to be targeted by cybercriminals, resulting in lax password practices or delayed software updates. The availability heuristic causes individuals to focus on highly publicized, sophisticated threats while ignoring common, statistically probable risks like credential reuse. Social influence: Attackers leverage established principles of persuasion, such as those categorized by Robert Cialdini. Impersonating a CEO leverages the psychological trigger of authority, while fake tech support scams use reciprocity (offering to fix a problem before asking for network credentials). == Neurological and pre-cognitive factors == Functional magnetic resonance imaging (fMRI) studies show that neural activation in visual and attentional regions decreases with repeated exposure to the same stimulus, a phenomenon termed repetition suppression. Experiments have confirmed this effect in the context of security warnings: static warning designs produce declines in user attention and adherence. Information processing research on phishing indicates that affective cues, such as artificial urgency or fear, increase cognitive load and elicit automatic heuristic processing, reducing the likelihood of analytical evaluation and facilitating compliance with malicious requests. == Security fatigue and organizational dynamics == Aggressive cybersecurity postures can sometimes lead to mental and emotional exhaustion, a phenomenon known as security fatigue. === Alert fatigue === One example is alert fatigue, which most frequently affects both end-users and security operations center analysts. Continuous exposure to browser warnings or antivirus pop-ups, particularly those that are false positives, conditions users to dismiss alerts automatically due to the volume of notifications rather than their repetitive appearance (see § Neurological and pre-cognitive factors). The scale of this problem is significant in enterprise: SOC teams in large organizations receive thousands of alerts daily, and a survey published in ACM Computer Surveys found that analysts spend over 25% of their time handling false positives, meaning that malicious indicators can be buried in the noise. === Password fatigue === Similarly, password fatigue is the feeling experienced by many people who are required to remember an excessive number of passwords as part of their daily routine, such as to log in to a computer at work. Users cope with the memory burden by making predictable, iterative changes to their passwords (such as updating "Password01!" to "Password02!"), which decreases password security.
AUTINDEX
AUTINDEX is a commercial text mining software package based on sophisticated linguistics. AUTINDEX, resulting from research in information extraction, is a product of the Institute of Applied Information Sciences (IAI) which is a non-profit institute that has been researching and developing language technology since its foundation in 1985. IAI is an institute affiliated to Saarland University in Saarbrücken, Germany. AUTINDEX is the result of a number of research projects funded by the EU (Project BINDEX), by Deutsche Forschungsgemeinschaft and the German Ministry for Economy. Amongst the latter there are the projects LinSearch, and WISSMER, see also the reference to IAI-Website. The basic functionality of AUTINDEX is the extraction of key words from a document to represent the semantics of the document. Ideally the system is integrated with a thesaurus that defines the standardised terms to be used for key word assignment. AUTINDEX is used in library applications (e.g. integrated in dandelon.com) as well as in high quality (expert) information systems, and in document management and content management environments. Together with AUTINDEX a number of additional software comes along such as an integration with Apache Solr / Lucene to provide a complete information retrieval environment, a classification and categorisation system on the basis of a machine learning software that assigns domains to the document, and a system for searching with semantically similar terms that are collected in so called tag clouds.
Energy informatics
Energy informatics is a research field covering the use of information and communication technology to address energy utilization and management challenges. Methods used for "smart" implementations often combine IoT sensors with artificial intelligence and machine learning. Energy Informatics is founded on flow networks that are the major suppliers and consumers of energy. Their efficiency can be improved by collecting and analyzing information. == Application areas == The field among other consider application areas within: Smart Buildings by developing ICT-centred solutions for improving the energy-efficiency of buildings. Smart Cities by investigating the synergies between demand patterns and supply availability of energy flows in cities and communities to improve energy efficiency, increase integration of renewable sources, and provide resilience towards system faults caused by extreme situations, like hurricanes and flooding. Smart Industries including the development of ICT-centred solutions for improving the energy efficiency and predictability of energy intensive industrial processes, without compromising process and product quality. Smart Energy Networks by developing ICT-centred solutions for coordinating the supply and demand in environmentally sustainable energy networks.
Small data
Small data is data that is 'small' enough for human comprehension. It is data in a volume and format that makes it accessible, informative and actionable. The term "big data" is about machines and "small data" is about people. This is to say that eyewitness observations or five pieces of related data could be small data. Small data is what we used to think of as data. The only way to comprehend Big data is to reduce the data into small, visually-appealing objects representing various aspects of large data sets (such as histogram, charts, and scatter plots). Big Data is all about finding correlations, but Small Data is all about finding the causation, the reason why. A formal definition of small data has been proposed by Allen Bonde, former vice-president of Innovation at Actuate - now part of OpenText: "Small data connects people with timely, meaningful insights (derived from big data and/or “local” sources), organized and packaged – often visually – to be accessible, understandable, and actionable for everyday tasks." Another definition of small data is: The small set of specific attributes produced by the Internet of Things. These are typically a small set of sensor data such as temperature, wind speed, vibration and status. It was estimated (2016) that “If one takes the top 100 biggest innovations of our time, perhaps around 60% to 65% percent are really based on Small Data.” as Martin Lindstrom puts it. Small data includes everything from Snapchat to simple objects such as the post-it note. Lindstrom believes we become so focused on Big-Data that we tend to forget about more basic concepts and creativity. Lindstrom defines Small Data "as seemingly insignificant observations you identify in consumers’ homes, is everything from how you place your shoes on how you hang your paintings". He thus considers that one should perfectly master the basic (Small Data) in order to mine and find correlations. == Academic Recognition and Methodology == The growing significance of "small data" as a distinct field of inquiry was highlighted by the 2024 Thematic Einstein Semester (TES) on Small Data Analysis, hosted by the Berlin Mathematics Research Center MATH+. A central focus of this semester was the transition from theoretical analysis to practical decision-making. Because small data sets are primarily used to drive specific actions, the presentation of results becomes an essential methodological step. The semester’s findings emphasized that while small data may lack volume, it often contains a high density of "many possible interpretations." Consequently, the final conference of the TES was structured around the pillars of interpretation, explanation, and knowledge gain. Participants sought to develop new mathematical and methodical representations that could accurately depict this wealth of interpretative possibilities. This work underscores that analyzing small data is not purely a computational task; it requires a robust interface between mathematics and diverse disciplines to ensure that insights are both contextually grounded and scientifically rigorous. == Uses in business == === Marketing === Bonde has written about the topic for Forbes, Direct Marketing News, CMO.com and other publications. According to Martin Lindstrom, in his book, Small Data: "{In customer research, small data is} Seemingly insignificant behavioural observations containing very specific attributes pointing towards an unmet customer need. Small data is the foundation for breakthrough ideas or completely new ways to turnaround brands." His approach is based on the combination of the observation of small samples with intuition. Marketers can obtain market insights from gathering Small Data by engaging with and observing people in their own environments. In comparison to Big Data, Small Data has the power to trigger emotions and to provide insights into the reasons behind the behaviours of customers. It may uncover detailed information on a person's extroversion or introversion, self-confidence, whether one is having problems in his/her relationship, etc. According to Lindstrom, relationships among people and customer segments are organized around four criteria: Climate: It reveals for example how a person's environment affects their diet. Rulership: The power or government in charge Religion: The prevalence of religion in a country, depending on its influence, indicates whether a person's decision making process is impacted by their belief system. Tradition: Cultural norms influence people's behaviors and interactions. Many companies underestimate the power of Small Data, using samples of millions of consumers instead of recognizing the value of closely observing small samples in their market research. In his book, Lindstrom defines "7Cs", which companies should consider in the attempt to derive meaningful customer insights and market trends through small data from their customers: Collecting: Understanding the manner in which observations are translated inside a home. Clues: Uncovering other distinctive emotional reflections that can be observed. Connecting: Identifying the consequences of emotional behaviour. Causation: Understanding what emotions are being evoked. Correlation: Identifying the initial date of appearance of the behaviour or emotion. Compensation: Identifying the unmet or unfulfilled desire. Concept: Defining the “big idea” compensation for the identified consumer need. Some of Lindstrom's clients such as Lowes Foods looked at data in a different way and actually chose to live with the customer. “As you enter their store, they have now created an amazing community where every staff member acts in a character mood, based on Small Data”. The supermarket made everything it can to make the customer feel at home. All the behaviours of employees are inspired by customer feedbacks gathered from interviews directly done at customer’s home. === Healthcare === Researchers at Cornell University started developing applications to monitor health problems in patients, based on small data. This is an initiative of Cornell's Small Data Lab, in close cooperation with Weill Cornell Medicine College, led by Deborah Estrin. The Small Data Lab developed a series of apps, focusing not only on gathering data from patients' pain but also tracking habits in areas such as grocery shopping. In the case of patients with rheumatoid arthritis for example, which has flares and remissions that do not follow a particular cycle, the app gathers information passively, thus allowing to forecast when a flare might be coming up based on small changes in behaviour. Other apps developed also include monitoring online grocery shopping, to use this information from every user to adapt their groceries to the recommendations of nutritionists, or monitoring email language to identify patterns that might indicate "fluctuations in cognitive performance, fatigue, side effects of medication or poor sleep, and other conditions and treatments that are typically self-reported and self-medicated". === Postal Service === The United States Postal Service (USPS) used optical character recognition (OCR) to automatically read and process 98% of all hand-addressed mail and 99.5% of machine-printed mail. By combining this technology with its small data sample of US zip codes, the USPS can now process more than 36,000 pieces of mail per hour. === Aerospace === In 2015, Boeing established the analytics lab for aerospace data in cooperation with the Carnegie Mellon University to leverage the university's leadership in machine learning, language technologies and data analytics. One of the initiatives projects aims to by standardize maintenance logs using AI to dramatically reduce costs. Currently, there is no standardized procedure to document maintenance logs leading to small but highly unstructured data sets. As a result, it becomes highly difficult for maintenance workers to translate these variations in maintenance logs within a short period of time. However, with AI and a narrow data set of common aircraft maintenance terminology, it becomes possible to dynamically translate these logs in real time. By using AI to enhance the speed and accuracy of the airline maintenance workflow, airlines stand to save billions according to the Harvard Business Review.
Personal, Inc.
Personal (also referred to as Personal.com or Personal, Inc.) was a consumer personal data service and identity management system for individuals to aggregate, manage and reuse their own data. It merged with digi.me in August 2017, a business in Europe that has the same business model. The combined company is called digi.me. One of its product lines, a collaborative data management and information security solution for the workplace called TeamData, was spun off as a new company as a result of the merger. == History == Personal was founded in 2009 in Washington, DC by the management team that built The Map Network, a location data and mapping platform that was acquired by Nokia/NAVTEQ in 2006. Personal was the first online consumer-facing company to be named an Ambassador for Privacy by Design for its technical, business and legal commitments to providing users with control over the data they store in Personal's service. Called a “life management platform” by The Economist and a “personal encrypted cloud service” by TIME for its user-centric approach to data, the company has been associated with both the Infomediary model originated in 1999 by John Hagel III and Mark Singer, as well as the vendor relationship management (VRM) model developed by Doc Searls. Personal raised $30m in funding to develop its platform and products from such leading investors as Steve Case's Revolution Ventures, Grotech Ventures, Allen & Company, Ted Leonsis, Neil Ashe, Jonathan Miller, Bill Miller of Legg Mason, Esther Dyson of EDventures, and Eric C. Anderson. The company received recognition for its user agreement, called the Owner Data Agreement, which acted like a reverse license agreement when data was shared between registered parties and emphasized that data ownership resides with the user. Doc Searls wrote in The Intention Economy: When Customers Take Charge that the Owner Data Agreement “had no precedent and modeled a new legal position, both for vendors and for intermediaries.” Personal was early to embrace “small data,” which it defines as “big data for the benefit of individuals.” The term “small data” may have been originally coined by Jeremie Miller of Sing.ly, who mentioned it in a talk at the Web 2.0 Summit in November 2011 and is cited in The Intention Economy. In 2011, Personal was a part of the first group of companies to join the Personal Data Ecosystem Consortium's Startup Circle. A Small Data Meetup group has also formed in New York City, bringing together technology, legal and business experts to exchange ideas about user-centric and user-driven models for internet products and services. Personal has been included in case studies by Ctrl-Shift and Forrester regarding Personal Data Stores and Personal Identity Management. In 2011, Personal received the Innovator Spotlight Award at Privacy Identity Innovation Conference (pii2011) and participated in the Technology Showcase at pii2012. In 2012, TechHive named Personal as one of the top five apps or web services of SXSW. Personal won the 2013 Campus Technology Innovators Award with Lone Star College in July 2013. Personal was included in a list of Executive Travel Magazine's favorite travel apps for 2013 in its May/June issue. In 2013, Personal was also included as part of NYU GovLab's Open Data 500 and was named by J. Walter Thompson as one of 100 things to watch for in 2014. In 2015, the National Law Journal named Company Chief Policy Officer and General Counsel, Joshua P. Galper, as one of their 50 "Cybersecurity & Privacy Trailblazers." == Products and services == === Overview === The Personal Platform was a privacy- and security-by-design platform for individuals to manage and reuse their own data and information. The Fill It app was a 1-click form-filling solution for web and mobile logins, checkouts and forms, and the Data Vault app served as the main cloud-based repository for a user's data. Personal helped individuals take control and benefit from their information while knowing that the information in their Data Vault remained legally theirs and could not be used without their permission. === Data Vault with Cloud Sync === Personal spent two years building the Personal Platform before launching its Data Vault product in beta in November 2011. Following Privacy by Design principles, Personal only enabled users to see or share the sensitive data and all the files they stored in their Data Vault. Such information was encrypted, and could only be decrypted with a user's password. Only users could choose and know their passwords to their vault because Personal did not store user passwords – and therefore could not reset them without deleting a user's sensitive data and all files stored in their vault. All Personal apps and services were linked to a user's private Data Vault. The Data Vault featured automatic synchronization of data and files added on any device logged into Personal. It also featured a “Secure Share” function that created a live, private network, allowing registered users to share access to data and files through an exchange of encrypted keys without the risk of transmitting the data or files through non-secure, direct means. It also allowed users to immediately update data across their own network and revoke access to it when they choose. Fast Company called the Data Vault “a tool that will simplify our lives.” Personal launched its Android app on November 30, 2011. The iOS Data Vault app was released on May 7, 2012. Personal officially launched its application programming interface (APIs) on October 2, 2012 at the Mashery Business of APIs Conference. A review by CNET highlighted the challenges of getting people to trust such a new service with their sensitive data and spending the time required entering enough data to make it useful. === Fill It App and Form Index === When the Data Vault was launched in November 2011, Mashable posed the question: “Never Fill Out a Form Again?” The World Economic Forum in its February 2013 report highlighted the possibility of saving 10 billion hours globally “and improv[ing] the delivery of public and private sector services” through automated form-filling tools, specifically citing Personal's Fill It app. In January 2013, Personal launched Fill It in beta as a web bookmarklet for automatic form-filling. On June 11, 2014, Personal released Fill It as a web extension and announced that it was publishing an index of over 140,000 1-click online forms at www.fillit.com. The company also announced that a mobile version of the product will launch later in the year. According to a story in Tech Cocktail about the launch, Personal's “web extension and mobile app are able to support over 1,200 different types of reusable data, even enabling them to unlock more confidential information so they can complete longer forms, including patient registrations, job applications, event registrations, school admissions, insurance and bank applications, and government forms.” In November 2014, a mobile version of Fill It was launched that could autofill mobile forms using APIs. Personal's form portal ultimately indexed more than 500,000 forms with three components, which, together, allowed data to be captured and reused across any of the forms: (1) a form graph, which mapped individual form fields to the Personal ontology; (2) a semantic layer, which determined how data was required on a form (e.g. one field vs. three fields for a U.S. telephone number); and (3) a correlations graph, which helped individuals match their specific data to a form without looking at the data value (e.g. knowing which phone number is a mobile phone number, which address is a billing address, or that a person uses their middle name as a first name on most forms). === Monetizing personal data === With the initial public offering of Facebook in May 2012, there was media interest in the question of the monetary value of personal data and whether tools and services might emerge to help consumers monetize their own data. Personal was frequently cited as a company that could potentially offer such a service. Articles and pieces focusing on this subject have appeared in The New York Times, AdWeek, the MIT Technology Review, and on CNN and National Public Radio. Company Co-founder and CEO Shane Green was quoted as saying that “the average American consumer would soon be able to realize over $1,000 per year” by granting limited, anonymous access to their data to marketers, but that figure was never supported by Green or the company. === Launch of TeamData === In May 2016, Personal shifted its product focus to TeamData, which focuses on the problem of securing and collaboratively managing data in the workplace. It is now a separate business.
Label noise
Label noise refers to errors or inaccuracies in the class labels of data instances. This is a widespread issue in machine learning datasets, arising from human annotator mistakes, unclear labeling instructions, automated labeling methods, or adversarial attacks in supervised learning. Label noise can be roughly divided into random noise, where labels are flipped independently of input features, and systematic noise, where mislabeling is dependent on certain patterns or biases in the data. Label noise can be damaging to model performance, especially for complex models that may overfit to noisy labels rather than generalizable patterns. Many approaches have been proposed to deal with the effects of label noise, including robust loss functions, noise-tolerant algorithms, data cleaning methods, and semi-supervised learning approaches. To reduce the impact of wrong labels during training, techniques like label smoothing, sample reweighting and using trusted validation sets are used. The role of noise-robust training paradigms and curriculum learning strategies to improve resilience against mislabeled data is also explored in recent research.
Record linkage
Record linkage (also known as data matching, data linkage, entity resolution, and many other terms) is the task of finding records in a data set that refer to the same entity across different data sources (e.g., data files, books, websites, and databases). Record linkage is necessary when joining different data sets based on entities that may or may not share a common identifier (e.g., database key, URI, National identification number), which may be due to differences in record shape, storage location, or curator style or preference. A data set that has undergone RL-oriented reconciliation may be referred to as being cross-linked. == Naming conventions == "Record linkage" is the term used by statisticians, epidemiologists, and historians, among others, to describe the process of joining records from one data source with another that describe the same entity. However, many other terms are used for this process. Unfortunately, this profusion of terminology has led to few cross-references between these research communities. Computer scientists often refer to it as "data matching" or as the "object identity problem". Commercial mail and database applications refer to it as "merge/purge processing" or "list washing". Other names used to describe the same concept include: "coreference/entity/identity/name/record resolution", "entity disambiguation/linking", "fuzzy matching", "duplicate detection", "deduplication", "record matching", "(reference) reconciliation", "object identification", "data/information integration" and "conflation". While they share similar names, record linkage and linked data are two separate approaches to processing and structuring data. Although both involve identifying matching entities across different data sets, record linkage standardly equates "entities" with human individuals; by contrast, Linked Data is based on the possibility of interlinking any web resource across data sets, using a correspondingly broader concept of identifier, namely a URI. == History == The initial idea of record linkage goes back to Halbert L. Dunn in his 1946 article titled "Record Linkage" published in the American Journal of Public Health. Howard Borden Newcombe then laid the probabilistic foundations of modern record linkage theory in a 1959 article in Science. These were formalized in 1969 by Ivan Fellegi and Alan Sunter, in their pioneering work "A Theory For Record Linkage", where they proved that the probabilistic decision rule they described was optimal when the comparison attributes were conditionally independent. In their work they recognized the growing interest in applying advances in computing and automation to large collections of administrative data, and the Fellegi-Sunter theory remains the mathematical foundation for many record linkage applications. Since the late 1990s, various machine learning techniques have been developed that can, under favorable conditions, be used to estimate the conditional probabilities required by the Fellegi-Sunter theory. Several researchers have reported that the conditional independence assumption of the Fellegi-Sunter algorithm is often violated in practice; however, published efforts to explicitly model the conditional dependencies among the comparison attributes have not resulted in an improvement in record linkage quality. On the other hand, machine learning or neural network algorithms that do not rely on these assumptions often provide far higher accuracy, when sufficient labeled training data is available. Record linkage can be done entirely without the aid of a computer, but the primary reasons computers are often used to complete record linkages are to reduce or eliminate manual review and to make results more easily reproducible. Computer matching has the advantages of allowing central supervision of processing, better quality control, speed, consistency, and better reproducibility of results. == Methods == === Data preprocessing === Record linkage is highly sensitive to the quality of the data being linked, so all data sets under consideration (particularly their key identifier fields) should ideally undergo a data quality assessment before record linkage. Many key identifiers for the same entity can be presented quite differently between (and even within) data sets, which can greatly complicate record linkage unless understood ahead of time. For example, key identifiers for a man named William J. Smith might appear in three different data sets as follows: In this example, the different formatting styles lead to records that look different but in fact all refer to the same entity with the same logical identifier values. Most, if not all, record linkage strategies would result in more accurate linkage if these values were first normalized or standardized into a consistent format (e.g., all names are "Surname, Given name", and all dates are "YYYY/MM/DD"). Standardization can be accomplished through simple rule-based data transformations or more complex procedures such as lexicon-based tokenization and probabilistic hidden Markov models. Several of the packages listed in the Software Implementations section provide some of these features to simplify the process of data standardization. === Entity resolution === Entity resolution is an operational intelligence process, typically powered by an entity resolution engine or middleware, whereby organizations can connect disparate data sources with a view to understand possible entity matches and non-obvious relationships across multiple data silos. It analyzes all of the information relating to individuals and/or entities from multiple sources of data, and then applies likelihood and probability scoring to determine which identities are a match and what, if any, non-obvious relationships exist between those identities. Entity resolution engines are typically used to uncover risk, fraud, and conflicts of interest, but are also useful tools for use within customer data integration (CDI) and master data management (MDM) requirements. Typical uses for entity resolution engines include terrorist screening, insurance fraud detection, USA Patriot Act compliance, organized retail crime ring detection and applicant screening. For example, across different data silos – employee records, vendor data, watch lists, etc. – an organization may have several variations of an entity named ABC, which may or may not be the same individual. These entries may, in fact, appear as ABC1, ABC2, or ABC3 within those data sources. By comparing similarities between underlying attributes such as address, date of birth, or social security number, the user can eliminate some possible matches and confirm others as very likely matches. Entity resolution engines then apply rules, based on common sense logic, to identify hidden relationships across the data. In the example above, perhaps ABC1 and ABC2 are not the same individual, but rather two distinct people who share common attributes such as address or phone number. ==== Data matching ==== While entity resolution solutions include data matching technology, many data matching offerings do not fit the definition of entity resolution. Here are four factors that distinguish entity resolution from data matching, according to John Talburt, director of the UALR Center for Advanced Research in Entity Resolution and Information Quality: Works with both structured and unstructured records, and it entails the process of extracting references when the sources are unstructured or semi-structured Uses elaborate business rules and concept models to deal with missing, conflicting, and corrupted information Utilizes non-matching, asserted linking (associate) information in addition to direct matching Uncovers non-obvious relationships and association networks (i.e. who's associated with whom) In contrast to data quality products, more powerful identity resolution engines also include a rules engine and workflow process, which apply business intelligence to the resolved identities and their relationships. These advanced technologies make automated decisions and impact business processes in real time, limiting the need for human intervention. === Deterministic record linkage === The simplest kind of record linkage, called deterministic or rules-based record linkage, generates links based on the number of individual identifiers that match among the available data sets. Two records are said to match via a deterministic record linkage procedure if all or some identifiers (above a certain threshold) are identical. Deterministic record linkage is a good option when the entities in the data sets are identified by a common identifier, or when there are several representative identifiers (e.g., name, date of birth, and sex when identifying a person) whose quality of data is relatively high. As an example, consider two standardized data sets, Set A and Set B, that contain different bits of information about patients in a hospital system. T