Eaze is an American company based in San Francisco, California that launched a medical cannabis delivery app of the same name in 2014. == History == Eaze was launched in 2014 by Keith McCarty to deliver medical marijuana to patients in California. McCarty started the company in his San Francisco apartment with four employees. The company provides a mobile app to connect users with cannabis dispensaries, but does not grow or sell marijuana itself, and has been nicknamed “the Uber of Weed”. As of 2017, the company operates in more than 100 cities within California. In 2017, Eaze reported 300 percent growth over the previous year. It has 81 employees, and performs 120,000 deliveries per month to 250,000 users. A survey of Eaze users revealed that 66% are male, 57% are between 22 and 34, just over half have a bachelor's degree, and 49% have an annual income over $75,000. The company's vaporizer cartridge sales reached $1 million in sales in 4 months, and 31% of customers had ordered a vaporizer by the end of 2016. In 2016, Eaze founder Keith McCarty stepped down from his position as CEO and was replaced by Jim Patterson, who served as the company's chief product and technology officer. == EazeMD == EazeMD is a service that helps people acquire a medical marijuana card. It is a California-based telemedicine service in which physicians assess patients through an online video chat. It is California's largest telemedicine service for marijuana referrals. In June 2017, a former employee of one of these physicians accessed patient data in the physician's records system, causing a security breach. However, there was no evidence that Eaze data was accessed. == Eaze Insights == Eaze Insights conducts surveys of their users and compiles data into reports on cannabis use. Statistics from their reports have been cited in Seattle Weekly, Forbes, The Huffington Post, Business Insider, Fortune, and other general interest publications. == Financing == The company announced its $10 million Series A funding in April 2015 by multiple venture capital firms, including the Snoop Dogg-backed Casa Verde Capital. In October 2016, Eaze announced its series B funding in the amount of $13 million from five investors, making the company "the highest-funded startup in the history of the cannabis industry, as well as its fastest-growing one". In September 2017, the company raised another $27 million in venture funding. The Series B funding was led by Bailey Capital, joined by DCM Ventures, Kaya Ventures, and FJ Labs. According to the company' officials in 2017, Eaze managed to raise more than $52 million since its inception in 2014.
Convolutional neural network
A convolutional neural network (CNN) is a type of feedforward neural network that learns features via filter (or kernel) optimization. This type of deep learning network has been applied to process and make predictions from many different types of data including text, images and audio. CNNs are the de-facto standard in deep learning-based approaches to computer vision and image processing, and have only recently been replaced—in some cases—by newer architectures such as the transformer. Vanishing gradients and exploding gradients, seen during backpropagation in earlier neural networks, are prevented by the regularization that comes from using shared weights over fewer connections. For example, for each neuron in the fully-connected layer, 10,000 weights would be required for processing an image sized 100 × 100 pixels. However, applying cascaded convolution (or cross-correlation) kernels, only 25 weights for each convolutional layer are required to process 5x5-sized tiles. Higher-layer features are extracted from wider context windows, compared to lower-layer features. Some applications of CNNs include: image and video recognition, recommender systems, image classification, image segmentation, medical image analysis, natural language processing, brain–computer interfaces, and financial time series. CNNs are also known as shift invariant or space invariant artificial neural networks, based on the shared-weight architecture of the convolution kernels or filters that slide along input features and provide translation-equivariant responses known as feature maps. Counter-intuitively, most convolutional neural networks are not invariant to translation, due to the downsampling operation they apply to the input. Feedforward neural networks are usually fully connected networks, that is, each neuron in one layer is connected to all neurons in the next layer. The "full connectivity" of these networks makes them prone to overfitting data. Typical ways of regularization, or preventing overfitting, include: penalizing parameters during training (such as weight decay) or trimming connectivity (skipped connections, dropout, etc.) Robust datasets also increase the probability that CNNs will learn the generalized principles that characterize a given dataset rather than the biases of a poorly-populated set. Convolutional networks were inspired by biological processes in that the connectivity pattern between neurons resembles the organization of the animal visual cortex. Individual cortical neurons respond to stimuli only in a restricted region of the visual field known as the receptive field. The receptive fields of different neurons partially overlap such that they cover the entire visual field. CNNs use relatively little pre-processing compared to other image classification algorithms. This means that the network learns to optimize the filters (or kernels) through automated learning, whereas in traditional algorithms these filters are hand-engineered. This simplifies and automates the process, enhancing efficiency and scalability overcoming human-intervention bottlenecks. == Architecture == A convolutional neural network consists of an input layer, hidden layers and an output layer. In a convolutional neural network, the hidden layers include one or more layers that perform convolutions. Typically this includes a layer that performs a dot product of the convolution kernel with the layer's input matrix. This product is usually the Frobenius inner product, and its activation function is commonly ReLU. As the convolution kernel slides along the input matrix for the layer, the convolution operation generates a feature map, which in turn contributes to the input of the next layer. This is followed by other layers such as pooling layers, fully connected layers, and normalization layers. Here it should be noted how close a convolutional neural network is to a matched filter. === Convolutional layers === In a CNN, the input is a tensor with shape: (number of inputs) × (input height) × (input width) × (input channels) After passing through a convolutional layer, the image becomes abstracted to a feature map, also called an activation map, with shape: (number of inputs) × (feature map height) × (feature map width) × (feature map channels). Convolutional layers convolve the input and pass its result to the next layer. This is similar to the response of a neuron in the visual cortex to a specific stimulus. Each convolutional neuron processes data only for its receptive field. Although fully connected feedforward neural networks can be used to learn features and classify data, this architecture is generally impractical for larger inputs (e.g., high-resolution images), which would require massive numbers of neurons because each pixel is a relevant input feature. A fully connected layer for an image of size 100 × 100 has 10,000 weights for each neuron in the second layer. Convolution reduces the number of free parameters, allowing the network to be deeper. For example, using a 5 × 5 tiling region, each with the same shared weights, requires only 25 neurons. Using shared weights means there are many fewer parameters, which helps avoid the vanishing gradients and exploding gradients problems seen during backpropagation in earlier neural networks. To speed processing, standard convolutional layers can be replaced by depthwise separable convolutional layers, which are based on a depthwise convolution followed by a pointwise convolution. The depthwise convolution is a spatial convolution applied independently over each channel of the input tensor, while the pointwise convolution is a standard convolution restricted to the use of 1 × 1 {\displaystyle 1\times 1} kernels. === Pooling layers === Convolutional networks may include local and/or global pooling layers along with traditional convolutional layers. Pooling layers reduce the dimensions of data by combining the outputs of neuron clusters at one layer into a single neuron in the next layer. Local pooling combines small clusters, tiling sizes such as 2 × 2 are commonly used. Global pooling acts on all the neurons of the feature map. There are two common types of pooling in popular use: max and average. Max pooling uses the maximum value of each local cluster of neurons in the feature map, while average pooling takes the average value. === Fully connected layers === Fully connected layers connect every neuron in one layer to every neuron in another layer. It is the same as a traditional multilayer perceptron neural network (MLP). Each neuron in the fully connected layer receives input from all the neurons in the previous layer. These inputs are weighted and summed with the corresponding biases, and then passed through an activation function to perform a nonlinear transformation, generating the output. The flattened matrix goes through a fully connected layer to classify the images. === Receptive field === In neural networks, each neuron receives input from some number of locations in the previous layer. In a convolutional layer, each neuron receives input from only a restricted area of the previous layer called the neuron's receptive field. Typically the area is a square (e.g. 5 by 5 neurons). Whereas, in a fully connected layer, the receptive field is the entire previous layer. Thus, in each convolutional layer, each neuron takes input from a larger area in the input than previous layers. This is due to applying the convolution over and over, which takes the value of a pixel into account, as well as its surrounding pixels. When using dilated layers, the number of pixels in the receptive field remains constant, but the field is more sparsely populated as its dimensions grow when combining the effect of several layers. To manipulate the receptive field size as desired, there are some alternatives to the standard convolutional layer. For example, atrous or dilated convolution expands the receptive field size without increasing the number of parameters by interleaving visible and blind regions. Moreover, a single dilated convolutional layer can comprise filters with multiple dilation ratios, thus having a variable receptive field size. === Weights === Each neuron in a neural network computes an output value by applying a specific function to the input values received from the receptive field in the previous layer. The function that is applied to the input values is determined by a vector of weights and a bias (typically real numbers). Learning consists of iteratively adjusting these biases and weights. The vectors of weights and biases are called filters and represent particular features of the input (e.g., a particular shape). A distinguishing feature of CNNs is that many neurons can share the same filter. This reduces the memory footprint because a single bias and a single vector of weights are used across all receptive fields that share that filter, as opposed to each receptive field having its own bias and vector
Cloud computing
Cloud computing is defined by the International Organization for Standardization (ISO) as "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on demand". It is commonly referred to as "the cloud". == Characteristics == In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." Resource pooling: " The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand." Rapid elasticity: "Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time." Measured service: "Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service. By 2023, the International Organization for Standardization (ISO) had expanded and refined the list. == History == The history of cloud computing extends to the 1960s, with the initial concepts of time-sharing becoming popularized via remote job entry (RJE). The "data center" model, where users submitted jobs to operators to run on mainframes, was predominantly used during this era. This period saw broad experimentation with making large-scale computing power more accessible through time-sharing, while optimizing infrastructure, platforms, and applications to improve efficiency for end users. The "cloud" metaphor for virtualized services dates to 1994, when it was used by General Magic for the universe of "places" that mobile agents in the Telescript environment could "go". The metaphor is credited to David Hoffman, a General Magic communications specialist, based on its long-standing use in networking and telecom. The expression cloud computing became more widely known in 1996 when Compaq Computer Corporation drew up a business plan for future computing and the Internet. The company's ambition was to supercharge sales with "cloud computing-enabled applications". The business plan foresaw that online consumer file storage would likely be commercially successful. As a result, Compaq decided to sell server hardware to internet service providers. In the 2000s, the application of cloud computing began to take shape with the establishment of Amazon Web Services (AWS) in 2002, which allowed developers to build applications independently. In 2006 Amazon Simple Storage Service, known as Amazon S3, and the Amazon Elastic Compute Cloud (EC2) were released. In 2008 NASA's development of the first open-source software for deploying private and hybrid clouds. The following decade saw the launch of various cloud services. In 2010, Microsoft launched Microsoft Azure, and Rackspace Hosting and NASA initiated an open-source cloud-software project, OpenStack. IBM introduced the IBM SmartCloud framework in 2011, and Oracle announced the Oracle Cloud in 2012. In December 2019, Amazon launched AWS Outposts, a service that extends AWS infrastructure, services, APIs, and tools to customer data centers, co-location spaces, or on-premises facilities. == Value proposition == Cloud computing can shorten time to market by offering pre-configured tools, scalable resources, and managed services, allowing users to focus on core business value rather than maintaining infrastructure. Cloud platforms can enable organizations and individuals to reduce upfront capital expenditures on physical infrastructure by shifting to an operational expenditure model, where costs scale with usage. Cloud platforms also offer managed services and tools, such as artificial intelligence, data analytics, and machine learning, which might otherwise require significant in-house expertise and infrastructure investment. While cloud computing can offer cost advantages through effective resource optimization, organizations often face challenges such as unused resources, inefficient configurations, and hidden costs without proper oversight and governance. Many cloud platforms provide cost management tools, such as AWS Cost Explorer and Azure Cost Management, and frameworks like FinOps have emerged to standardize financial operations in the cloud. Cloud computing also facilitates collaboration, remote work, and global service delivery by enabling secure access to data and applications from any location with an internet connection. Cloud providers offer various redundancy options for core services, such as managed storage and managed databases, though redundancy configurations often vary by service tier. Advanced redundancy strategies, such as cross-region replication or failover systems, typically require explicit configuration and may incur additional costs or licensing fees. Cloud environments operate under a shared responsibility model, where providers are typically responsible for infrastructure security, physical hardware, and software updates, while customers are accountable for data encryption, identity and access management (IAM), and application-level security. These responsibilities vary depending on the cloud service model—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS)—with customers typically having more control and responsibility in IaaS environments and progressively less in PaaS and SaaS models, often trading control for convenience and managed services. == Adoption and suitability == The decision to adopt cloud computing or maintain on-premises infrastructure depends on factors such as scalability, cost structure, latency requirements, regulatory constraints, and infrastructure customization. Organizations with variable or unpredictable workloads, limited capital for upfront investments, or a focus on rapid scalability benefit from cloud adoption. Startups, SaaS companies, and e-commerce platforms often prefer the pay-as-you-go operational expenditure (OpEx) model of cloud infrastructure. Additionally, companies prioritizing global accessibility, remote workforce enablement, disaster recovery, and leveraging advanced services such as AI/ML and analytics are well-suited for the cloud. In recent years, some cloud providers have started offering specialized services for high-performance computing and low-latency applications, addressing some use cases previously exclusive to on-premises setups. On the other hand, organizations with strict regulatory requirements, highly predictable workloads, or reliance on deeply integrated legacy systems may find cloud infrastructure less suitable. Businesses in industries like defense, government, or those handling highly sensitive data often favor on-premises setups for greater control and data sovereignty. Additionally, companies with ultra-low latency requirements, such as high-frequency trading (HFT) firms, rely on custom hardware (e.g., FPGAs) and physical proximity to exchanges, which most cloud providers cannot fully replicate despite recent advancements. Similarly, tech giants like Google, Meta, and Amazon build their own data centers due to economies of scale, predictable workloads, and the ability to customize hardware and network infrastructure for optimal efficiency. However, these companies also use cloud services selectively for certain workloads and applications where it aligns with their operational needs. In practice, many organizations are increasingly adopting hybrid cloud architectures, combining on-premises infrastructure with cloud services. This approach allows businesses to balance scalability, cost-effectiveness, and control, offering the benefits of both deployment models while mitigating their respective limitations. == Challenges and limitations == One of the primary challenges of cloud computing, compared with traditional on-premises systems, is maintaining data security and privacy. Cloud users entrust their sensitive data to third-party providers, who may not have adequate measures to protect it from unau
Content Disarm and Reconstruction
Content Disarm and Reconstruction (CDR) is a computer security technology for removing potentially malicious code from files. Unlike malware analysis, CDR technology does not determine or detect malware's functionality but removes all file components that are not approved within the system's definitions and policies. It is used to prevent cyber security threats from entering a corporate network perimeter. Channels that CDR can be used to protect include email and website traffic. Advanced solutions can also provide similar protection on computer endpoints, or cloud email and file sharing services. There are three levels of CDR; 1) flattening and converting the original file to a PDF, 2) stripping active content while keeping the original file type, and 3) eliminating all file-borne risk while maintaining file type, integrity and active content. Beyond these three levels, there are also more advanced forms of CDR that is able to perform "soft conversion" and "hard conversion", based on the user's preference in balancing usability and security. == Applications == CDR works by processing all incoming files of an enterprise network, deconstructing them, and removing the elements that do not match the file type's standards or set policies. CDR technology then rebuilds the files into clean versions that can be sent on to end users as intended. Because CDR removes all potentially malicious code, it can be effective against zero-day vulnerabilities that rely on being an unknown threat that other security technologies would need to patch against to maintain protection. CDR can be used to prevent cyber threats from variety of sources: Email Data Diodes Web Browsers Endpoints File Servers FTP Cloud email or webmail programs SMB/CIFS Removable media scanning (CDR Kiosk) CDR can be applied to a variety of file formats including: Images Office documents PDF Audio/video file formats Archives HTML == Open source implementations == DocBleach ExeFilter
Color reproduction
Color reproduction is an aspect of color science concerned with producing light spectra that evoke a desired color, either through additive (light emitting) or subtractive (surface color) models. It converts physical correlates of color perception (CIE 1931 XYZ color space tristimulus values and related quantities) into light spectra that can be experienced by observers. In this way, it is the opposite of colorimetry. It is concerned with the faithful reproduction of a color in one medium, with a color in another, so it is a central concept in color management and relies heavily on color calibration. For example, food packaging must be able to faithfully reproduce the colors of the foods therein in order to appeal to a customer. This involves proper color calibration of at least four devices: Lighting, which must have a high color rendering index and not give a color cast to the object. Camera, which measures the reflected spectrum of the object and converts to a trichromatic color space (e.g. RGB). Screen, which reproduces color so a designer can proof the captured image and make color corrections as necessary. Printer, which reproduces the final color on paper.
Color space
A color space is a specific organization of colors. In combination with color profiling supported by various physical devices, it supports reproducible representations of color – whether such representation entails an analog or a digital representation. A color space may be arbitrary, i.e. with physically realized colors assigned to a set of physical color swatches with corresponding assigned color names (including discrete numbers in – for example – the Pantone collection), or structured with mathematical rigor (as with the NCS System, Adobe RGB and sRGB). A "color space" is a useful conceptual tool for understanding the color capabilities of a particular device or digital file. When trying to reproduce color on another device, color spaces can show whether shadow/highlight detail and color saturation can be retained, and by how much either will be compromised. A "color model" is an abstract mathematical model describing the way colors can be represented as tuples of numbers (e.g. triples in RGB or quadruples in CMYK); however, a color model with no associated mapping function to an absolute color space is a more or less arbitrary color system with no connection to any globally understood system of color interpretation. Adding a specific mapping function between a color model and a reference color space establishes within the reference color space a definite "footprint", known as a gamut, and for a given color model, this defines a color space. For example, Adobe RGB and sRGB are two different absolute color spaces, both based on the RGB color model. When defining a color space, the usual reference standard is the CIELAB or CIEXYZ color spaces, which were specifically designed to encompass all colors the average human can see. Since "color space" identifies a particular combination of the color model and the mapping function, the word is often used informally to identify a color model. However, even though identifying a color space automatically identifies the associated color model, this usage is incorrect in a strict sense. For example, although several specific color spaces are based on the RGB color model, there is no such thing as the singular RGB color space. == History == In 1802, Thomas Young postulated the existence of three types of photoreceptors (now known as cone cells) in the eye, each of which was sensitive to a particular range of visible light. Hermann von Helmholtz developed the Young–Helmholtz theory further in 1850: that the three types of cone photoreceptors could be classified as short-preferring (blue), middle-preferring (green), and long-preferring (red), according to their response to the wavelengths of light striking the retina. The relative strengths of the signals detected by the three types of cones are interpreted by the brain as a visible color. But it is not clear that they thought of colors as being points in color space. The color-space concept was likely due to Hermann Grassmann, who developed it in two stages. First, he developed the idea of vector space, which allowed the algebraic representation of geometric concepts in n-dimensional space. Fearnley-Sander (1979) describes Grassmann's foundation of linear algebra as follows: The definition of a linear space (vector space)... became widely known around 1920, when Hermann Weyl and others published formal definitions. In fact, such a definition had been given thirty years previously by Peano, who was thoroughly acquainted with Grassmann's mathematical work. Grassmann did not put down a formal definition—the language was not available—but there is no doubt that he had the concept. With this conceptual background, in 1853, Grassmann published a theory of how colors mix; it and its three color laws are still taught, as Grassmann's law. As noted first by Grassmann... the light set has the structure of a cone in the infinite-dimensional linear space. As a result, a quotient set (with respect to metamerism) of the light cone inherits the conical structure, which allows color to be represented as a convex cone in the 3- D linear space, which is referred to as the color cone. == Examples == Colors can be created in printing with color spaces based on the CMYK color model, using the subtractive primary colors of pigment (cyan, magenta, yellow, and key [black]). To create a three-dimensional representation of a given color space, we can assign the amount of magenta color to the representation's X axis, the amount of cyan to its Y axis, and the amount of yellow to its Z axis. The resulting 3-D space provides a unique position for every possible color that can be created by combining those three pigments. Colors can be created on computer monitors with color spaces based on the RGB color model, using the additive primary colors (red, green, and blue). A three-dimensional representation would assign each of the three colors to the X, Y, and Z axes. Colors generated on a given monitor will be limited by the reproduction medium, such as the phosphor (in a CRT monitor) or filters and backlight (LCD monitor). Another way of creating colors on a monitor is with an HSL or HSV color model, based on hue, saturation, brightness (value/lightness). With such a model, the variables are assigned to cylindrical coordinates. Many color spaces can be represented as three-dimensional values in this manner, but some have more, or fewer dimensions, and some, such as Pantone, cannot be represented in this way at all. == Conversion == Color space conversion is the translation of the representation of a color from one basis to another. This typically occurs in the context of converting an image that is represented in one color space to another color space, the goal being to make the translated image look as similar as possible to the original. == RGB density == The RGB color model is implemented in different ways, depending on the capabilities of the system used. The most common incarnation in general use as of 2021 is the 24-bit implementation, with 8 bits, or 256 discrete levels of color per channel. Any color space based on such a 24-bit RGB model is thus limited to a range of 256×256×256 ≈ 16.7 million colors. Some implementations use 16 bits per component for 48 bits total, resulting in the same gamut with a larger number of distinct colors. This is especially important when working with wide-gamut color spaces (where most of the more common colors are located relatively close together), or when a large number of digital filtering algorithms are used consecutively. The same principle applies for any color space based on the same color model, but implemented at different bit depths. == Lists == CIE 1931 XYZ color space was one of the first attempts to produce a color space based on measurements of human color perception (earlier efforts were by James Clerk Maxwell, König & Dieterici, and Abney at Imperial College) and it is the basis for almost all other color spaces. The CIERGB color space is a linearly-related companion of CIE XYZ. Additional derivatives of CIE XYZ include the CIELUV, CIEUVW, and CIELAB. === Generic === RGB uses additive color mixing, because it describes what kind of light needs to be emitted to produce a given color. RGB stores individual values for red, green and blue. RGBA is RGB with an additional channel, alpha, to indicate transparency. Common color spaces based on the RGB model include sRGB, Adobe RGB, ProPhoto RGB, scRGB, and CIE RGB. CMYK uses subtractive color mixing used in the printing process, because it describes what kind of inks need to be applied so the light reflected from the substrate and through the inks produces a given color. One starts with a white substrate (canvas, page, etc.), and uses ink to subtract color from white to create an image. CMYK stores ink values for cyan, magenta, yellow and black. There are many CMYK color spaces for different sets of inks, substrates, and press characteristics (which change the dot gain or transfer function for each ink and thus change the appearance). YIQ was formerly used in NTSC (North America, Japan and elsewhere) television broadcasts for historical reasons. This system stores a luma value roughly analogous to (and sometimes incorrectly identified as) luminance, along with two chroma values as approximate representations of the relative amounts of blue and red in the color. It is similar to the YUV scheme used in most video capture systems and in PAL (Australia, Europe, except France, which uses SECAM) television, except that the YIQ color space is rotated 33° with respect to the YUV color space and the color axes are swapped. The YDbDr scheme used by SECAM television is rotated in another way. YPbPr is a scaled version of YUV. It is most commonly seen in its digital form, YCbCr, used widely in video and image compression schemes such as MPEG and JPEG. xvYCC is an international digital video color space standard published by the IEC (IEC 61966-2-4). It is based on the ITU BT.601 and BT.709
Endomondo
Endomondo is a health and wellness website. It allows users to track their health statistics and provides insights on fitness trends. Originally launched in 2007, Endomondo was acquired by Under Armour in 2015. Under Armour shut down Endomondo in 2020, but, by 2024, Endomondo re-launched as its own entity. == History == Endomondo started in Denmark in 2007 by Mette Lykke, Christian Birk and Jakob Nordenhof Jønck. In 2011, the company opened an office in Silicon Valley, USA, but kept its research and development department in Denmark. In 2013, Endomondo LLC was listed in Red Herring as a European finalists for promising start-ups. The same year, Christian Birk and Jakob Nordenhof Jønck left the daily operation of the company, but kept co-ownership. In February 2015, Endomondo LLC was acquired by athletic apparel maker Under Armour for $85 million. Endomondo, at that time, had over 20 million users. In October 2020, Under Armour announced that Endomondo would be shutting down and selling off MyFitnessPal to the private equity firm Francisco Partners for $345 million. Service stopped on 31 December 2020, giving customers until 15 February 2021 to download an archive of their historic data. In 2024, Endomondo.com was brought back online as a professional fitness guidance website. == Features == Endomondo provides numerous workouts, guidance on exercises, performance-enhancing nutrition, and tips. Previously, Endomondo was able to track numerous fitness attributes such as running routes, distance, duration, and calories. The software helped analyze performance and recommend improvements. There was a free and a paid version available of Endomondo. The free version had advertisements. The paid Premium version was free of advertisements and included additional features such as the possibility to create one's own training plan. The offering of additional features was different between the Android, IOS and Windows platforms, and had significantly better features for tracking performance over time than UnderArmours suggested replacement. Endomondo offered challenges of various types to the user and allowed users to create their own challenges.