Google Research (also known as Research at Google) is the research division of Google, a subsidiary of Alphabet Inc.. According to its official website, Google Research publishes findings, releases open-source software, and applies research results within Google products and services as well as within the wider scientific community. == Notable contributions == The 2017 landmark paper Attention Is All You Need, which introduced the Transformer architecture, which has subsequently been used to build modern large language models. Advances in neural machine translation powering Google Translate. Time series forecasting. Development of scalable learning systems and infrastructure for large-model training. Flood forecasting. Research into computational discovery via Google Accelerated Science including demonstrating the first below-threshold quantum calculations.
Meesho
Meesho Limited (short for Meri shop, transl. My shop) is an Indian e-commerce company, headquartered in Bengaluru. Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015, Meesho is an online marketplace in categories such as fashion, home and kitchen, beauty and personal care, electronics accessories, and daily use products. == History == Meesho Private Limited, formerly Fashnear Technologies Private Limited, was established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015 In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing. In February 2019, the platform reported having around 209,000 users and about 1.2 million monthly orders, and in March 2020, it reported approximately 563,000 users and 3.1 million monthly orders. In 2021, the Meesho mobile application was ranked among the most downloaded shopping apps globally. In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform, with a gross merchandise value (GMV) of about $5 billion. According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations. The Court granted injunctive relief by directing domain registrars to suspend the infringing websites. Additionally, the Court ordered law enforcement authorities to initiate criminal investigations, freeze associated financial accounts against the identified offenders. In 2023, Meesho became the fastest shopping app to cross over 500 million downloads. In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework. According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho's daily orders. In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention. According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform. The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi. The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity. Meesha went public through an initial public offering in December 2025, raising $603 million. It is listed on both the BSE and NSE. == Recognition == In 2023, Meesho was named one of the most influential companies of the year by Time (magazine).
Key Transparency
Key Transparency allows communicating parties to verify public keys used in end-to-end encryption. In many end-to-end encryption services, to initiate communication a user will reach out to a central server and request the public keys of the user with which they wish to communicate. If the central server is malicious or becomes compromised, a man-in-the-middle attack can be launched through the issuance of incorrect public keys. The communications can then be intercepted and manipulated. Additionally, legal pressure could be applied by surveillance agencies to manipulate public keys and read messages. With Key Transparency, public keys are posted to a public log that can be universally audited. Communicating parties can verify public keys used are accurate.
Upworthy
Upworthy is a media brand that focuses on positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor. At its peak between 2012 and 2014, it reached up to 100 million people a month. In 2017, the company was acquired by Good Worldwide. == History == Upworthy was launched in 2012 with a focus on aggregating positive content, which aligned with Facebook's algorithm. Originally, Upworthy curators searched the internet for existing content to feature on the site. Once selected as an option, curators brainstormed different headlines and shareable images for the content, and tested it with a small sample of Upworthy's visitors before sharing it on the site. The site popularized a clickbait style of two-phrase headlines. The company simplifies issues that are controversial by nature, which are presented from a politically liberal point of view and are heavily fact-checked for accuracy. In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time". It had 8.7 million unique monthly visitors in the first six months, and in November 2013, had a high of 87 million unique visitors in a single month. In 2013, Facebook changed its algorithm, leading to a significant decline in readers from that platform. Upworthy fired one round of writers in 2015, and another in 2016, after an unionization effort by some of the staff. The union involved, the Writers Guild of America, East, has organized several online "viral" news publishers. In January 2017, Upworthy was acquired by media company GOOD Worldwide. The newsrooms of the two organizations would merge as part of the acquisition. About 20 staffers were laid off as part of the merger. In March 2020, Upworthy saw a 65% increase in Instagram followers and a 47% increased interest in positive content on-site page views as a result of increased interest in positive content during the COVID-19 pandemic. In January 2023, National Geographic Books bought Good People: Stories From the Best of Humanity from Upworthy, with a publication date of September 3, 2024. The book is described as "a heartwarming collection of first-person tales that will provide comfort and inspiration to anyone who could use a little dose of joy right now". It was created by two senior Upworthy team members, Gabriel Reilich and Lucia Knell, and features 101 stories from Upworthy's audience. The co-creators encouraged Upworthy followers to connect with the brand through questions on their posts, opening the door for organic and personal stories to be shared in the comment sections. The book debuted on The New York Times nonfiction bestseller list on September 22, 2024, and remained on the list for two weeks. The book is seen in the top 10 on Publishers Weekly Fall 2024 Adult Preview: Lifestyle and on The Washington Post's "5 feel-good books".
Media evaluation
Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.
Machine learning
Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of statistical algorithms that can learn from data and generalize to unseen data, and thus perform tasks without being explicitly programmed. Advances in the field of deep learning have allowed neural networks, a class of statistical algorithms, to surpass many previous machine learning approaches in performance. Statistics and mathematical optimisation methods compose the foundations of machine learning. Data mining is a related field of study, focusing on exploratory data analysis (EDA) through unsupervised learning. From a theoretical viewpoint, probably approximately correct learning provides a mathematical and statistical framework for describing machine learning. Most traditional machine learning and deep learning algorithms can be described as empirical risk minimisation under this framework. == History == The term machine learning was coined in 1959 by Arthur Samuel, an IBM employee and pioneer in the field of computer gaming and artificial intelligence. The synonym self-teaching computers was also used during this time period. The earliest machine learning program was introduced in the 1950s, when Samuel invented a computer program that calculated the chance of winning in checkers for each side, but the history of machine learning is rooted in decades of efforts to study human cognitive processes. In 1949, Canadian psychologist Donald Hebb published the book The Organization of Behavior, in which he introduced a theoretical neural structure formed by certain interactions among nerve cells. The Hebbian theory of neuron interaction set the groundwork for how many machine learning algorithms work, with connected artificial neurons changing the strength of their connections based on data. Other researchers who have studied human cognitive systems contributed to the modern machine learning technologies as well, including Walter Pitts and Warren McCulloch, who proposed the first mathematical model of neural networks including algorithms that mirror human thought processes. By the early 1960s, an experimental "learning machine" with punched tape memory, called Cybertron, had been developed by Raytheon Company to analyse sonar signals, electrocardiograms, and speech patterns using rudimentary reinforcement learning. It was repetitively "trained" by a human operator/teacher to recognise patterns and equipped with a "goof" button to cause it to reevaluate incorrect decisions. A representative book on research into machine learning during the 1960s was Nils Nilsson's book "Learning Machines", dealing mostly with machine learning for pattern classification. Interest related to pattern recognition continued into the 1970s, as described by Duda and Hart in 1973. In 1981, a report was given on using teaching strategies so that an artificial neural network learns to recognise 40 characters (26 letters, 10 digits, and 4 special symbols) from a computer terminal. Tom M. Mitchell provided a widely quoted, more formal definition of the algorithms studied in the machine learning field: "A computer program is said to learn from experience E with respect to some class of tasks T and performance measure P if its performance at tasks in T, as measured by P, improves with experience E." This definition of the tasks in which machine learning is concerned is fundamentally operational rather than defining the field in cognitive terms. This follows Alan Turing's proposal in his paper "Computing Machinery and Intelligence", in which the question, "Can machines think?", is replaced by asking whether machines can convincingly imitate a human in its responses to human-posed questions. In 2014 Ian Goodfellow and others introduced generative adversarial networks (GANs) which could produce realistic synthetic data. By 2016 AlphaGo had won against top human players in Go using reinforcement learning techniques. == Relationships to other fields == === Artificial intelligence === As a scientific endeavour, machine learning grew out of the quest for artificial intelligence (AI). In the early days of AI as an academic discipline, some researchers were interested in having machines learn from data. They attempted to approach the problem with various symbolic methods, as well as what were then termed "neural networks"; these were mostly perceptrons and other models that were later found to be reinventions of the generalised linear models of statistics. Probabilistic reasoning was also employed, especially in automated medical diagnosis. However, an increasing emphasis on the logical, knowledge-based approach caused a rift between AI and machine learning. Probabilistic systems were plagued by theoretical and practical problems of data acquisition and representation. By 1980, expert systems had come to dominate AI, and statistics was out of favour. Work on symbolic/knowledge-based learning continued within AI, leading to inductive logic programming (ILP), but the more statistical line of research was now outside the field of AI proper, in pattern recognition and information retrieval. Neural network research was abandoned by AI and computer science around the same time. This subfield, termed "connectionism", was continued by researchers from other disciplines, including John Hopfield, David Rumelhart, and Geoffrey Hinton. Their main success came in the mid-1980s with the reinvention of backpropagation. Machine learning (ML), reorganised and recognised as its own field, started to flourish in the 1990s. The field changed its goal from achieving artificial intelligence to tackling solvable problems of a practical nature. It shifted focus away from the symbolic approaches it had inherited from AI, and toward methods and models borrowed from statistics, fuzzy logic, and probability theory. === Data compression === === Data mining === Machine learning and data mining often employ the same methods and overlap significantly, but while machine learning focuses on prediction based on known properties learned from the training data, data mining focuses on the discovery of previously unknown properties in the data (this is the analysis step of knowledge discovery in databases). Data mining uses many machine learning methods, but with different goals; on the other hand, machine learning also employs data mining methods as "unsupervised learning" or as a preprocessing step to improve learner accuracy. Much of the confusion between these two research communities comes from the basic assumptions they work with: in machine learning, performance is usually evaluated with respect to the ability to reproduce known knowledge, while in knowledge discovery and data mining (KDD) the key task is the discovery of previously unknown knowledge. Evaluated with respect to known knowledge, an uninformed (unsupervised) method will easily be outperformed by other supervised methods, while in a typical KDD task, supervised methods cannot be used due to the unavailability of training data. Machine learning also has intimate ties to optimization: Many learning problems are formulated as minimisation of some loss function on a training set of examples. Loss functions express the discrepancy between the predictions of the model being trained and the actual problem instances (for example, in classification, one wants to assign a label to instances, and models are trained to correctly predict the preassigned labels of a set of examples). === Generalization === Characterizing the generalisation of various learning algorithms is an active topic of current research, especially for deep learning algorithms. === Statistics === Machine learning and statistics are closely related fields in terms of methods, but distinct in their principal goal: statistics draws population inferences from a sample, while machine learning finds generalisable predictive patterns. Conventional statistical analyses require the a priori selection of a model most suitable for the study data set. In addition, only significant or theoretically relevant variables based on previous experience are included for analysis. In contrast, machine learning is not built on a pre-structured model; rather, the data shape the model by detecting underlying patterns. The more variables (input) used to train the model, the more accurate the ultimate model will be. Leo Breiman distinguished two statistical modelling paradigms: the data model and the algorithmic model, wherein "algorithmic model" means more or less the machine learning algorithms like Random forest. Some statisticians have adopted methods from machine learning, producing the field of statistical learning. === Statistical physics === Analytical and computational techniques derived from deep-rooted physics of disordered systems can be extended to large-scale problems, including machine learning, e.g., to analyse the weight space of deep neural networks. Statistical physics is thus
Business continuity and disaster recovery auditing
Given organizations' increasing dependency on information technology (IT) to run their operations, business continuity planning (and its subset IT service continuity planning) covers the entire organization, while disaster recovery focuses on IT. Auditing documents covering an organization's business continuity and disaster recovery (BCDR) plans provides a third-party validation to stakeholders that the documentation is complete and does not contain material misrepresentations. == Overview == Often used together, the terms business continuity (BC) and disaster recovery (DR) are very different. BC refers to the ability of a business to continue critical functions and business processes after the occurrence of a disaster, whereas DR refers specifically to the IT functions of the business, albeit a subset of BC. == Metrics == The primary objective is to protect the organization in the event that all or part of its operations and/or computer services are rendered partially or completely unusable. === DR metrics === Minimizing downtime and data loss during disaster recovery is typically measured in terms of two key concepts: Recovery time objective (RTO), time until a system is completely up and running Recovery point objective (RPO), a measure of the ability to recover files by specifying a point in time the backup copy will restore to. == The auditor's role == Role of the Internal Auditor in Auditing a Disaster Recovery Plan (DRP): 1. Governance & Oversight - Confirm roles, responsibilities, and oversight are defined, and DRP aligns with risk appetite and continuity strategy. 2. Risk Assessment & BIA - Verify risk and impact assessments identify critical systems and define RTO/RPO. 3. Plan Design & Documentation - Ensure the DRP is current, complete, and includes key recovery procedures. 4. Testing & Validation - Confirm regular DRP testing occurs and results are used to improve the plan. 5. Backup & Recovery - Assess backup frequency and recovery capabilities against RTO/RPO targets. 6. Communication & Training - Verify staff are trained and communication protocols are in place for crises. 7. Maintenance & Improvement - Ensure the DRP is regularly updated and lessons learned are integrated. == Documentation == === Disaster recovery plan === A disaster recovery plan (DRP) is a documented process or set of procedures to execute an organization's disaster recovery processes and recover and protect a business IT infrastructure in the event of a disaster. It is "a comprehensive statement of consistent actions to be taken before, during and after a disaster". The disaster could be natural, environmental or man-made. Man-made disasters could be intentional (for example, an act of a terrorist) or unintentional (that is, accidental, such as the breakage of a man-made dam or even "fat fingers" - or errant commands entered - on a computer system). ==== Types of plans ==== Although there is no one-size-fits-all plan, there are three basic strategies: prevention, including proper backups, having surge protectors and generators detection, a byproduct of routine inspections, which may discover new (potential) threats correction The latter may include securing proper insurance policies, and holding a "lessons learned" brainstorming session. ==== Best practices ==== To maximize their effectiveness, DRPs are most effective when updated frequently, and should: be an integral part of all business analysis processes, be revisited at every major corporate acquisition, at every new product launch and at every new system development milestone. be thoroughly tested, not just unpracticed bureaucratic documentation Adequate records need to be retained by the organization. The auditor examines records, billings, and contracts to verify that records are being kept. One such record is a current list of the organization's hardware and software vendors. Such list is made and periodically updated to reflect changing business practices and as part of an IT asset management system. Copies of it are stored on and off site and are made available or accessible to those who require them. An auditor tests the procedures used to meet this objective and determine their effectiveness. === Relationship to BCPs === Disaster recovery is a subset of business continuity. Where DRP encompasses the policies, tools and procedures to enable recovery of data following a catastrophic event, BCP involves keeping all aspects of a business functioning regardless of potential disruptive events. As such, a business continuity plan is a comprehensive organizational strategy that includes the DRP as well as threat prevention, detection, recovery, and resumption of operations should a data breach or other disaster event occur. Therefore, BCP consists of five component plans: Business resumption plan Occupant emergency plan Continuity of operations plan Incident management plan Disaster recovery plan The first three components (business resumption, occupant emergency, and continuity of operations plans) do not deal with the IT infrastructure. The incident management plan (IMP) does deal with the IT infrastructure, but since it establishes structure and procedures to address cyber attacks against an organization's IT systems, it generally does not represent an agent for activating the DRP; thus DRP is the only BCP component of active interest to IT. == Testing == The overall categorization of tests are functional- and discussion-based. Types of tests include: tabletop exercises, checklists, simulations, parallel processing (testing recovery site while primary site is in operation), and full interruption (fail over) tests. These apply to both BC and DR. == Benefits == Like every insurance plan, there are benefits that can be obtained from proper business continuity planning, including: Studies have shown a correlation between higher spending on auditing fees and lower rates of Incidents. Minimizing risk of delays Guaranteeing the reliability of standby systems (even automating the failure detection and recovery in certain scenarios) Providing a standard for testing the plan Minimizing decision-making during a disaster Reducing potential legal liabilities Lowering unnecessarily stressful work environment === Planning and testing methodology === According to Geoffrey H. Wold of the Disaster Recovery Journal, the entire process involved in developing a Disaster Recovery Plan consists of 10 steps: Performing a risk assessment: The planning committee prepares a risk analysis and a business impact analysis (BIA) that includes a range of possible disasters. Each functional area of the organization is analyzed to determine potential consequences. Traditionally, fire has posed the greatest threat. A thorough plan provides for "worst case" situations, such as destruction of the main building. Establishing priorities for processing and operations: Critical needs of each department are evaluated and prioritized. Written agreements for alternatives selected are prepared, with details specifying duration, termination conditions, system testing, cost, any special security procedures, procedure for the notification of system changes, hours of operation, the specific hardware and other equipment required for processing, personnel requirements, definition of the circumstances constituting an emergency, process to negotiate service extensions, guarantee of compatibility, availability, non-mainframe resource requirements, priorities, and other contractual issues. Collecting data: This includes various lists (employee backup position listing, critical telephone numbers list, master call list, master vendor list, notification checklist), inventories (communications equipment, documentation, office equipment, forms, insurance policies, workgroup and data center computer hardware, microcomputer hardware and software, office supply, off-site storage location equipment, telephones, etc.), distribution register, software and data files backup/retention schedules, temporary location specifications, any other such lists, materials, inventories, and documentation. Pre-formatted forms are often used to facilitate the data gathering process. Organizing and documenting a written plan Developing testing criteria and procedures: reasons for testing include Determining the feasibility and compatibility of backup facilities and procedures. Identifying areas in the plan that need modification. Providing training to the team managers and team members. Demonstrating the ability of the organization to recover. Providing motivation for maintaining and updating the disaster recovery plan. Testing the plan: An initial "dry run" of the plan is performed by conducting a structured walk-through test. An actual test-run must be performed. Problems are corrected. Initial testing can be plan is done in sections and after normal business hours to minimize disruptions. Subsequent tests occur during normal business hours. === Caveats/controversie