Cloem is a company based in Cannes, France, which applies natural language processing (NLP) technologies to assist patent applicants in creating variants of patent claims, called "cloems". According to the company, these "computer-generated claims can be published to keep potential competitors from attempting to file adjacent patent claims." == Technology == According to Cloem, dictionaries, ontologies and proprietary claim-drafting algorithms are used to draft alternative claims based on a client's original set of claims. In particular, the original set of claims is subject to various permutations and linguistic manipulations "by considering alternative definitions for terms as well as “synonyms, hyponyms, hyperonyms, meronyms, holonyms, and antonyms.”" == Possible uses == Cloem can optionally publish one or more created texts, as electronic publications or as paper-printed publications. These can potentially serve – through a defensive publication – as prior art to prevent another party for obtaining a patent on the subject-matter at stake. In other words, after an initial patent filing, an "improvement" patent (adjacent invention) can be applied for by another party, such as a competitor. By publishing variants of a patent claim, the risk of adverse patenting may potentially be decreased (improvement inventions may no longer be patentable). Cloems may also be potentially patentable. One of the issues of patentability, however, is that only a natural person can be a listed as an inventor on a patent. Since cloems are produced by a computer based on a person's input, it is not clear if the computer or the person is the inventor. The inventorship of Cloem texts is an open question.
Timeline of artificial intelligence risks in global finance
The following article is a broad timeline of the course of events related to artificial intelligence risks in global finance. The AI boom has led to concerns including the existential risk from artificial intelligence, as the uptake on applications of artificial intelligence increases. By late 2025, global finance and artificial intelligence were "deeply intertwined". A June 2025 Menlo Ventures report raised concerns about the sustainability of future revenue and long-term profitability of AI, given the relatively low rate of consumer monetization. == 2017 == 30 NovemberThe New York Times said that new AI reports by McKinsey & Company, the National Bureau of Economic Research, and an AI Index created by university researchers, indicated an early AI boom. The Index built on a project—"The One Hundred Year Study on Artificial Intelligence" launched in 2014. == 2018 == 2018 was a year of incremental AI growth in finance. == 2022 == The release of ChatGPT by OpenAI became the catalyst for an artificial intelligence boom that continues to remake the global economy. According to a European Central Bank report, public interest in AI increased rapidly as evidenced with rising Google searches, AI jobs, models, patents, and innovations since late 2022. At that time Europe led the US in the size of its AI workforce. == 2023 == The regulatory body, the International Monetary Fund (IMF), published their report, "Generative Artificial Intelligence in Finance: Risk Considerations", drawing attention to oversight gaps and the need for regulations. The report explores the risks posed by using generative artificial intelligence (GenAI) systems in the financial sector including "broader risks to financial stability." == 2024 == January 12 In January 2024 Bloomberg's published its list of the "Magnificent Seven" Big Tech companies on the stock market based on their strength, size and market capitalization:Apple, Microsoft, Alphabet (Google), Amazon, Meta Platforms (Facebook), Nvidia, and Tesla. 21 June During the AI boom, Nvidia became the world's most valuable company, surpassing Microsoft, as its value increased to over US$4 trillion. In 2023 and 2024, the "Magnificent Seven" stocks were the primary drivers behind the increase in equity indexes, according to Reuters. == 2025 == === January === 23 January President Donald Trump's AI policy was announced calling for United States global leadership in artificial intelligence. The Economist noted that this politic shift in which the United States seeks "global dominance" in AI includes trimming regulations and assisting in expansion of infrastructure and increase in number of AI workers. Governments of Gulf nations were also investing trillions of dollars in AI. 27 January Against the backdrop of a tech war between China and the United States over AI dominance, within days of the launch of China's free DeepSeek App, it was the most downloaded app in the United States, rising to the first place in the Apple app store. President Trump responded immediately, saying this "sudden rise" should be a "wake-up" call to the United States, and called on US companies to be more competitive. === June === 26 June In their June 2025 report, Menlo Ventures estimated that only about 3% of consumers paid for artificial intelligence-related services, representing about $USD12 billion in annual spending. This is relatively low in contrast to the massive capital expenditure by AI infrastructure companies, which raises concerns about revenue sustainability and long-term profitability. === July === 23 July The Trump administration launched the US AI Action Plan, positioning the United States in a high-stakes technological race with China for global dominance in artificial intelligence, emphasizing that neither nation can afford to fall behind due to the exponential nature of AI advancement. The plan, a new government website and policy speech called for accelerated AI adoption across federal agencies, and a number of initiatives to make is easier for AI infrastructure expansion, and other measures to ensure American leadership in AI standards. Some leading experts warned that the administration failed to provide sufficient regulations and safeguards for AI safety. Concerns were raised about the negative impacts of cuts to research funding and tightened visa policies for scientists, potentially undermining public trust and America's ability to compete internationally. === September === 7 September The Economist cautioned that AI revenues are relatively modest compared to the high cost and investments in the creation of new data centers. Even Sam Altman, OpenAI CEO and one of the leading figures of the AI boom,, raised concerns about investors' outsized hopes for financial returns. At the same time, history has shown that new technologies, like railways and electricity, endured and spread after the initial hype faded. 12 September Economists warn that U.S. households' direct and indirect investments—mutual funds or retirement plans—in the stock market reached an unprecedented historically high level, now representing 45% of all financial assets, or about $USD51.2 trillion. Compared to the Dot-com bubble this represents a sharp increase in exposure. This makes U.S. households vulnerable to market downturns which in turn would result in decreasing consumer spending. U.S. household net worth rose to a record $176.3 trillion in the second quarter, an increase of $7.3 trillion since early 2025 and about $46 trillion higher than before the pandemic. Federal Reserve data attribute the surge primarily to gains in stock markets and housing values. However, the rise in wealth on paper coincided with increased household borrowing and growing government debt. 18 September Questions were being raised about how quickly the data centers, chips, servers, and GPUs assets of major AI companies will depreciate in value. Comparisons have been made to the Railway Mania in the aftermath of the stock market bubble where a valuable physical infrastructure remained standing, and the telecoms crash after the dot-com bubble which left fiber networks. 28 September There were warnings that record-high American stock ownership during the AI-fueled market boom is a red flag for systemic risk, as the current concentration in equities exceeds levels seen before the dot-com bubble burst in 2000, and could amplify the impact of any future stock market correction. === October === 3 October In 2025 alone, venture capitalists invested almost $USD200 billion in the artificial intelligence sector. 29 October Nvidia was the first company in the world to be valued at US$5 trillion, largely due to AI demand and strategic partnerships with leading technology and AI firms. Nvidia's increase in value was "meteoric". === November === 2 November Forbes reported that, since April, the 'Magnificent Seven' tech giants together contributed over 40% of the S&P 500's return, highlighting their outsized influence and the growing impact of AI on market valuations. CNN warned that while there is a current benefit to investors, with such a high concentration in the S&P 500, they are highly exposed to the fate of the Mag Seven. 2 November Globally there are 11,000 datacentres—huge campuses for AI infrastructure, including thousands of chips, GPUS, and servers. This represents a 500% increase over the last two decades. It is anticipated that $3USDtn more will be spent on increasing that number over the next two or three years. 5 November Concerns about the potential for a market bubble were raised as six of the AI-related Big Tech "Magnificent Seven"—that contribute to the AI boom—reported losing ground in the stock market. Global markets and artificial intelligence have become "deeply intertwined", according to a Reuters report. As of November 2025, more than 50% of the 20 largest S&P firms were deeply exposed to AI. In contrast, in 2000, the 20 S&P 500 firms represented 39% of its total value only 11 of these companies were exposed to the internet. If AI fails to deliver strong returns on their investments, these top S&P firms would be significantly impacted, according to the Economist. Analysts suggest that the AI market in 2025 may not behave like a traditional one, as investors are simultaneously aware of the risks and driven by the potential for outsized rewards. Leading AI labs may believe that the first company to achieve artificial general intelligence (AGI), when an AI system surpasses all human cognitive abilities and becomes capable of self-improvement—could dominate the future of technology and finance. While some have estimated that the potential value of such a breakthrough could be as high as $1.46 quadrillion, this figure is speculative and widely debated. 5 November Bloomberg described Nvidia's H100 Hopper-Blackwell AI chips as the "King of AI chips". Nvidia dominates the AI chip market with over 78% of the market share because of both speed and cost. According to B
Data hub
A data hub is a center of data exchange that is supported by data science, data engineering, and data warehouse technologies to interact with endpoints such as applications and algorithms. == Features == A data hub differs from a data warehouse in that it is generally unintegrated and often at different grains. It differs from an operational data store because a data hub does not need to be limited to operational data. A data hub differs from a data lake by homogenizing data and possibly serving data in multiple desired formats, rather than simply storing it in one place, and by adding other value to the data such as de-duplication, quality, security, and a standardized set of query services. A data lake tends to store data in one place for availability, and allow/require the consumer to process or add value to the data. Data hubs are ideally the "go-to" place for data within an enterprise, so that many point-to-point connections between callers and data suppliers do not need to be made, and so that the data hub organization can negotiate deliverables and schedules with various data enclave teams, rather than being an organizational free-for-all as different teams try to get new services and features from many other teams.
Branch number
In cryptography, the branch number is a numerical value that characterizes the amount of diffusion introduced by a vectorial Boolean function F that maps an input vector a to output vector F ( a ) {\displaystyle F(a)} . For the (usual) case of a linear F the value of the differential branch number is produced by: applying nonzero values of a (i.e., values that have at least one non-zero component of the vector) to the input of F; calculating for each input value a the Hamming weight W {\displaystyle W} (number of nonzero components), and adding weights W ( a ) {\displaystyle W(a)} and W ( F ( a ) ) {\displaystyle W(F(a))} together; selecting the smallest combined weight across for all nonzero input values: B d ( F ) = min a ≠ 0 ( W ( a ) + W ( F ( a ) ) ) {\displaystyle B_{d}(F)={\underset {a\neq 0}{\min }}(W(a)+W(F(a)))} . If both a and F ( a ) {\displaystyle F(a)} have s components, the result is obviously limited on the high side by the value s + 1 {\displaystyle s+1} (this "perfect" result is achieved when any single nonzero component in a makes all components of F ( a ) {\displaystyle F(a)} to be non-zero). A high branch number suggests higher resistance to the differential cryptanalysis: the small variations of input will produce large changes on the output and in order to obtain small variations of the output, large changes of the input value will be required. The term was introduced by Daemen and Rijmen in early 2000s and quickly became a typical tool to assess the diffusion properties of the transformations. == Mathematics == The branch number concept is not limited to the linear transformations, Daemen and Rijmen provided two general metrics: differential branch number, where the minimum is obtained over inputs of F that are constructed by independently sweeping all the values of two nonzero and unequal vectors a, b ( ⊕ {\displaystyle \oplus } is a component-by-component exclusive-or): B d ( F ) = min a ≠ b ( W ( a ⊕ b ) + W ( F ( a ) ⊕ F ( b ) ) {\displaystyle B_{d}(F)={\underset {a\neq b}{\min }}(W(a\oplus b)+W(F(a)\oplus F(b))} ; for linear branch number, the independent candidates α {\displaystyle \alpha } and β {\displaystyle \beta } are independently swept; they should be nonzero and correlated with respect to F (the L A T ( α , β ) {\displaystyle LAT(\alpha ,\beta )} coefficient of the linear approximation table of F should be nonzero): B l ( F ) = min α ≠ 0 , β , L A T ( α , β ) ≠ 0 ( W ( α ) + W ( β ) ) {\displaystyle B_{l}(F)={\underset {\alpha \neq 0,\beta ,LAT(\alpha ,\beta )\neq 0}{\min }}(W(\alpha )+W(\beta ))} .
Polygraphic substitution
Polygraphic substitution is a substitution cipher in which a uniform substitution is performed on blocks of letters. When the length of the block is specifically known, more precise terms are used: for instance, a cipher in which pairs of letters are substituted is bigraphic. As a concept, polygraphic substitution contrasts with monoalphabetic (or simple) substitutions in which individual letters are uniformly substituted, or polyalphabetic substitutions in which individual letters are substituted in different ways depending on their position in the text. In theory, there is some overlap in these definitions; one could conceivably consider a Vigenère cipher with an eight-letter key to be an octographic substitution. In practice, this is not a useful observation since it is far more fruitful to consider it to be a polyalphabetic substitution cipher. == Specific ciphers == In 1563, Giambattista della Porta devised the first bigraphic substitution. However, it was nothing more than a matrix of symbols. In practice, it would have been all but impossible to memorize, and carrying around the table would lead to risks of falling into enemy hands. In 1854, Charles Wheatstone came up with the Playfair cipher, a keyword-based system that could be performed on paper in the field. This was followed up over the next fifty years with the closely related four-square and two-square ciphers, which are slightly more cumbersome but offer slightly better security. In 1929, Lester S. Hill developed the Hill cipher, which uses matrix algebra to encrypt blocks of any desired length. However, encryption is very difficult to perform by hand for any sufficiently large block size, although it has been implemented by machine or computer. This is therefore on the frontier between classical and modern cryptography. == Cryptanalysis of general polygraphic substitutions == Polygraphic systems do provide a significant improvement in security over monoalphabetic substitutions. Given an individual letter 'E' in a message, it could be encrypted using any of 52 instructions depending on its location and neighbors, which can be used to great advantage to mask the frequency of individual letters. However, the security boost is limited; while it generally requires a larger sample of text to crack, it can still be done by hand. One can identify a polygraphically-encrypted text by performing a frequency chart of polygrams and not merely of individual letters. These can be compared to the frequency of plaintext English. The distribution of digrams is even more stark than individual letters. For example, the six most common letters in English (23%) represent approximately half of English plaintext, but it takes only the most frequent 8% of the 676 digrams to achieve the same potency. In addition, even in a plaintext many thousands of characters long, one would expect that nearly half of the digrams would not occur, or only barely. In addition, looking over the text one would expect to see a fairly regular scattering of repeated text in multiples of the block length and relatively few that are not multiples. Cracking a code identified as polygraphic is similar to cracking a general monoalphabetic substitution except with a larger 'alphabet'. One identifies the most frequent polygrams, experiments with replacing them with common plaintext polygrams, and attempts to build up common words, phrases, and finally meaning. Naturally, if the investigation led the cryptanalyst to suspect that a code was of a specific type, like a Playfair or order-2 Hill cipher, then they could use a more specific attack.
Rapid prototyping
Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data. Construction of the part or assembly is usually done using 3D printing or "additive layer manufacturing" technology. The first methods for rapid prototyping became available in mid 1987 and were used to produce models and prototype parts. Today, they are used for a wide range of applications and are used to manufacture production-quality parts in relatively small numbers if desired without the typical unfavorable short-run economics. This economy has encouraged online service bureaus. Historical surveys of RP technology start with discussions of simulacra production techniques used by 19th-century sculptors. Some modern sculptors use the progeny technology to produce exhibitions and various objects. The ability to reproduce designs from a dataset has given rise to issues of rights, as it is now possible to interpolate volumetric data from 2D images. As with CNC subtractive methods, the computer-aided-design – computer-aided manufacturing CAD -CAM workflow in the traditional rapid prototyping process starts with the creation of geometric data, either as a 3D solid using a CAD workstation, or 2D slices using a scanning device. For rapid prototyping this data must represent a valid geometric model; namely, one whose boundary surfaces enclose a finite volume, contain no holes exposing the interior, and do not fold back on themselves. In other words, the object must have an "inside". The model is valid if for each point in 3D space the computer can determine uniquely whether that point lies inside, on, or outside the boundary surface of the model. CAD post-processors will approximate the application vendors' internal CAD geometric forms (e.g., B-splines) with a simplified mathematical form, which in turn is expressed in a specified data format which is a common feature in additive manufacturing: STL file format, a de facto standard for transferring solid geometric models to SFF machines. To obtain the necessary motion control trajectories to drive the actual SFF, rapid prototyping, 3D printing or additive manufacturing mechanism, the prepared geometric model is typically sliced into layers, and the slices are scanned into lines (producing a "2D drawing" used to generate trajectory as in CNC's toolpath), mimicking in reverse the layer-to-layer physical building process. == Application areas == Rapid prototyping is also commonly applied in software engineering to try out new business models and application architectures such as Aerospace, Automotive, Financial Services, Product development, and Healthcare. Aerospace design and industrial teams rely on prototyping in order to create new AM methodologies in the industry. Using SLA they can quickly make multiple versions of their projects in a few days and begin testing quicker. Rapid Prototyping allows designers/developers to provide an accurate idea of how the finished product will turn out before putting too much time and money into the prototype. 3D printing being used for Rapid Prototyping allows for Industrial 3D printing to take place. With this, you could have large-scale moulds to spare parts being pumped out quickly within a short period of time. == Types of Rapid Prototyping == Stereolithography (SLA) → a laser-cured photopolymer for materials such as thermoplastic-like photopolymers. Selective Laser Sintering (SLS) → a laser-sintered powder for materials such as Nylon or TPU. Direct Metal Laser Sintering (DMLS) → laser-sintered metal powder for materials like stainless steel, titanium, chrome, and aluminum. Fused Deposition Modeling (FDM) → fused extrusions of filaments like ABS, PC, and PPCU. Multi Jet Fusion (MJF) → it is an inkjet array selective fusing across bed of nylon powder for Black Nylon 12. PolyJet (PJET) → it is a uv-cured jetted photopolymer to work with acrylic-based and elastomeric photopolymers. Computer Numerical Controlled Machine (CNC) → it is used for manipulating engineering-grade thermoplastics and metals. Injection Molding (IM) → the injection is done using aluminum molds and it is used for thermoplastics, metals and liquid silicone rubber. Vacuum Casting→ is a manufacturing process used to create high-quality prototypes and small batches of parts. == History == In the 1970s, Joseph Henry Condon and others at Bell Labs developed the Unix Circuit Design System (UCDS), automating the laborious and error-prone task of manually converting drawings to fabricate circuit boards for the purposes of research and development. By the 1980s, U.S. policy makers and industrial managers were forced to take note that America's dominance in the field of machine tool manufacturing evaporated, in what was named the machine tool crisis. Numerous projects sought to counter these trends in the traditional CNC CAM area, which had begun in the US. Later when Rapid Prototyping Systems moved out of labs to be commercialized, it was recognized that developments were already international and U.S. rapid prototyping companies would not have the luxury of letting a lead slip away. The National Science Foundation was an umbrella for the National Aeronautics and Space Administration (NASA), the US Department of Energy, the US Department of Commerce NIST, the US Department of Defense, Defense Advanced Research Projects Agency (DARPA), and the Office of Naval Research coordinated studies to inform strategic planners in their deliberations. One such report was the 1997 Rapid Prototyping in Europe and Japan Panel Report in which Joseph J. Beaman founder of DTM Corporation [DTM RapidTool pictured] provides a historical perspective: The roots of rapid prototyping technology can be traced to practices in topography and photosculpture. Within TOPOGRAPHY Blanther (1892) suggested a layered method for making a mold for raised relief paper topographical maps .The process involved cutting the contour lines on a series of plates which were then stacked. Matsubara (1974) of Mitsubishi proposed a topographical process with a photo-hardening photopolymer resin to form thin layers stacked to make a casting mold. PHOTOSCULPTURE was a 19th-century technique to create exact three-dimensional replicas of objects. Most famously Francois Willeme (1860) placed 24 cameras in a circular array and simultaneously photographed an object. The silhouette of each photograph was then used to carve a replica. Morioka (1935, 1944) developed a hybrid photo sculpture and topographic process using structured light to photographically create contour lines of an object. The lines could then be developed into sheets and cut and stacked, or projected onto stock material for carving. The Munz (1956) Process reproduced a three-dimensional image of an object by selectively exposing, layer by layer, a photo emulsion on a lowering piston. After fixing, a solid transparent cylinder contains an image of the object. "The Origins of Rapid Prototyping - RP stems from the ever-growing CAD industry, more specifically, the solid modeling side of CAD. Before solid modeling was introduced in the late 1980's, three-dimensional models were created with wire frames and surfaces. But not until the development of true solid modeling could innovative processes such as RP be developed. Charles Hull, who helped found 3D Systems in 1986, developed the first RP process. This process, called stereolithography, builds objects by curing thin consecutive layers of certain ultraviolet light-sensitive liquid resins with a low-power laser. With the introduction of RP, CAD solid models could suddenly come to life". The technologies referred to as Solid Freeform Fabrication are what we recognize today as rapid prototyping, 3D printing or additive manufacturing: Swainson (1977), Schwerzel (1984) worked on polymerization of a photosensitive polymer at the intersection of two computer controlled laser beams. Ciraud (1972) considered magnetostatic or electrostatic deposition with electron beam, laser or plasma for sintered surface cladding. These were all proposed but it is unknown if working machines were built. Hideo Kodama of Nagoya Municipal Industrial Research Institute was the first to publish an account of a solid model fabricated using a photopolymer rapid prototyping system (1981). The first 3D rapid prototyping system relying on Fused Deposition Modeling (FDM) was made in April 1992 by Stratasys but the patent did not issue until June 9, 1992. Sanders Prototype, Inc introduced the first desktop inkjet 3D Printer (3DP) using an invention from August 4, 1992 (Helinski), Modelmaker 6Pro in late 1993 and then the larger industrial 3D printer, Modelmaker 2, in 1997. Z-Corp using the MIT 3DP powder binding for Direct Shell Casting (DSP) invented 1993 was introduced to the market in 1995. Even at that early date the technology was seen as having a place in manufacturing practice. A low resol
Instagram egg
The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its publication on 4 January 2019. It is the second most-liked Instagram post and was the most-liked Instagram post from 14 January 2019 until 20 December 2022, when it was overtaken by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness. == Background == The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on 23 June 2015 with the title "eggs isolated on white background". == History == On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes. The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post at the time. It then continued to rise over 45 million likes in the next 48 hours, surpassing the "Despacito" music video and taking the world record for the most-liked online post (on any media platform) in history. After the account became verified on 14 January 2019, the post rose in popularity and likes, which snowballed into coverage in various media outlets. By 18 March 2019, the post had accumulated over 53.3 million likes, nearly three times the previous record of 18.4 million. It posted frequent updates for a few days in the form of Instagram Stories. Alongside the like tally, as of January 2023 the post has 3.8 million comments. Several individuals tried to claim that they were the account's creator, the claims being dismissed by "the egg" on Instagram direct messages. On 3 February 2019, the creator of the Instagram egg was revealed by Hulu and The New York Times to be Chris Godfrey, a British advertising creative. Alissa Khan-Whelan, his colleague, was also outed. On 18 January 2019, the account posted a second picture of an egg, almost identical to the first one apart from a small crack at the top left. As of 25 February 2019, the post accumulated 11.8 million likes. On 22 January 2019, the account posted a third picture of an egg, this time having two larger cracks. In less than 25 minutes, the post accumulated 1 million likes, and by 25 February 2019, it had accumulated 9.5 million likes. On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side, attracting 7.6 million likes by 25 February 2019. On 1 February 2019, a fifth picture of an egg was posted with stitching like that of a football, referencing the upcoming Super Bowl. That post had accumulated 6.5 million likes by 25 February 2019. The account promised that it would reveal what was inside the egg on 3 February, on the subscription video on demand service Hulu. The Hulu Instagram egg reveal was used to promote an animation about a mental health campaign. A caption from the clip read, "Recently I've started to crack, the pressure of social media is getting to me. If you're struggling too, talk to someone." The video was later posted on the @world_record_egg Instagram account, and this post received over 33 million views by May 2019. As of May 2020, it had received over 41 million views. On 16 July 2019, Chris Godfrey (the creator of the account) was listed as one of the top 25 most influential people on the internet. On 20 December 2022, the record for the most-liked Instagram post was surpassed by a post from Argentine footballer Lionel Messi, showing him and his teammates celebrating after winning the 2022 FIFA World Cup with their national team. The world record egg responded to being overtaken in likes by Messi with "Today [Lionel Messi] has taken the crown, for now. But I'm still left with one question… Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?" The account sold to Dubai-based investor Mustafa El Fishawy in April 2024 for an undisclosed seven-figure sum. Reed Smith, who advised Godfrey, Brown, and Khan-Whelan in the transaction, stated they opted to sell it to "focus on new ventures." On 3 June, @world_record_egg posted an egg with the flag of Palestine in support of the country during the Gaza war; the post's caption described it as an "Egg for Peace" and hoped to "set a new world record together and get the most liked post on Instagram for a good cause." == Reception == In response to breaking the world record for the most-liked Instagram post, the account's owner wrote "This is madness. What a time to be alive." Hours later, Jenner posted a video on Instagram of her cracking open an egg and pouring its yolk onto the ground, with the caption: "Take that little egg." Pundits pontificated on the meaning of the egg picture's dominance over social media's "first family". As Vogue observed, tapping a heart pictogram is easy, and eggs are "lovable". More pointedly: [T]he attention economy is a scam based on requiring little to no labor from both producer and consumer despite commanding the most space, and therefore value, in our digital lives... but it very well could be: As a metaphor for the fragility of the influencer ecosystem, the egg has broken the Internet. The significance of the event and its massive republishing are a topic of discussion. A University of Westminster researcher of internet memes compared it to the movement to name a scientific research vessel in the United Kingdom as Boaty McBoatface. The Instagrammer's success is a rare victory for the unpaid viral campaign on social media. "There is a bit of an anti-celebrity revolt here – 'look what we can do with a simple egg'" The researcher suggests that the accomplishment of becoming such a widely heralded unpaid viral post may become increasingly rare, as social networks rely more on paid and business promotion. The post's spread has been characterized as a populist backlash against "consumerism" and is seen by some as a triumph of community over celebrity. However, propelled by their popular success, the creators promised to release 'egg-centric' memorabilia. Hundreds of games based on the Instagram egg have appeared on Apple's App Store. The creators of the Instagram egg also reached a deal to promote Hulu.