A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. (Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of popular social network game. Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games. == Demographics == As of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period, does not involve as much violence as traditional video games, and is easier to grasp. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. == Technology and platforms == A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift and C++. The back end was a mix of programming languages and systems, including PHP, Ruby, C++ and go. Where social network video games diverged from traditional game development was the combination of real-time analytics to continuously optimize game mechanics to drive growth, revenue, and engagement. == Distinct features == The following table outlines common characteristics of social games, mentioned by Björk at the 2010 GCO Games Convention Online: A social network game may employ any of the following features: asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. gamification, which video game mechanics such as achievements and points are applied to those experienced when playing games in order to motivate and engage users. community, as one of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" with friends connected by the social network hosting the game or gets them to play, as well as "neighbors" or "allies". a lack of victory conditions: there are generally no victory conditions since most developers count on users playing their games often. The game never ends and no one is ever declared winner. Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. a virtual currency which players usually must purchase with real-world money. With the in-game currency, players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available with the virtual currency. == Engagement strategies == Since social network games are often less challenging than console games and they have relatively shorter game play, they use different techniques to stretch game play and tools to retain users. Continuous goals: The games assign specific goals for users to achieve. As they advance in the game, the goals become more challenging and time-consuming. They also provide frequent feedback with their performance. Every action will translate towards a certain goal that will be used to attain higher gaming capitals. Gaming capitals: Players are encouraged to earn different badges, trophies, and accolades that indicate their progress and accomplishments. Some achievements are unlocked just by advancing in the game while others may significantly alter the rationale behind the game and require extensive investment from players. The ways of gaining gaming capital are not limited to playing games but the games-related productive activities that are appreciated in the player's social circle too. By accumulating gaming capitals, they provide an intrinsic benefit to gamers as there is an avenue to boost their accomplishment and showcase their expertise of the game. The achievements are visible to their network of friends. Gaming capitals are a way for developers to increase replay value provides extended play time, and players get more value from the game. Motivation for collecting gaming capitals: 1. Legitimization: refers to society's willingness to approve or condone certain behavior. Collecting is about channeling one's materialistic desires into more meaningful pursuits. Game achievements serve a similar purpose, allowing players to justify the hours spent playing the game. 2. Self-extension: Gathering and controlling meaningful objects or experiences can work to gain one an improved sense of self. The collector's goal to complete a collection is symbolically about completing the self too. Events timed to real world: Popular games such as Dragon City and Wild Ones require users to wait a certain time period before their "energy bars" replenish. Without energy, they are unable to conduct any form of action. Gamers are forced to wait and return after their energy replenishes to continue playing. == Monetization == Social network games frequently monetize based on virtual good transactions, but other games are emerging that utilize newer economic models. === Virtual goods === Gamers will be able to purchase in game items like power-ups, avatar accessories, or decorative items users purchase within the game itself. This is realized by monetize products that do not technically exist. Virtual goods account for over 90% of all revenue generated by the world's top social game developers. Designers optimize user experience through additional gameplay, missions, and quests, without having to worry about overhead or unused stock. == Advertising == The following are common ways of advertising in social network games: === Banner advertisements === As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry. === Video ads === Videos are the ad format with the most revenue per view. They tend to be higher-priced, either by CPMs ($35+ CPM in social games) or cost-per-completed-view. According to studies, video ads result in highest brand recall thus a good return on investment for advertisers. Video ads are shown either in in-game interstitials (e.g. when the game is loading a new screen) or through incentive-based advertising, i.e. you will get either an in-game reward or Facebook credits for watching an advertisement. === Product placement === A brand or product will be injected in a game in some way. Due to the variety of ways in which product placement can be accomplished in any media, and because the category is nascent, this category is not standardized at all, but some examples include branded in-game goods or even in-game quests. For example, in a game where you run a restaurant, you might be asked to collect ingredients to make a Starbucks Frappuccino, and receive in-game rewards for doing so. As these product placement deals are non-standard, they are largely charged with a production fee, which can be $350,000 to $750,000 depending on the type of placement and the popularity of the game. === Lead generation offers === Another form of advertising that is prevalent in many social games are lead generation offers. In this form of advertising, companies, usually from different industries, aim to convince players to sign up for their goods or services and in exchange, players will receive virtual gifts or advance in the game as a reward. === Sponsorship === ==== White label games ==== Applications that are built once, then individualized and licensed again and again. Developer can create a quality app focused on fun while leaving the edge
Data preprocessing
Data preprocessing can refer to manipulation, filtration or augmentation of data before it is analyzed, and is often an important step in the data mining process. Data collection methods are often loosely controlled, resulting in out-of-range values, impossible data combinations, and missing values, amongst other issues. Preprocessing is the process by which unstructured data is transformed into intelligible representations suitable for machine-learning models. This phase of model deals with noise in order to arrive at better and improved results from the original data set which was noisy. This dataset also has some level of missing value present in it. The preprocessing pipeline used can often have large effects on the conclusions drawn from the downstream analysis. Thus, representation and quality of data is necessary before running any analysis. If there is a high proportion of irrelevant and redundant information present or noisy and unreliable data, then knowledge discovery during the training phase may be more difficult. Data preparation and filtering steps can take a considerable amount of processing time. Examples of methods used in data preprocessing include cleaning, instance selection, normalization, one-hot encoding, data transformation, feature extraction and feature selection. == Applications == === Data mining === Data preprocessing allows for the removal of unwanted data with the use of data cleaning, this allows the user to have a dataset to contain more valuable information after the preprocessing stage for data manipulation later in the data mining process. Editing such dataset to either correct data corruption or human error is a crucial step to get accurate quantifiers like true positives, true negatives, false positives and false negatives found in a confusion matrix that are commonly used for a medical diagnosis. Users are able to join data files together and use preprocessing to filter any unnecessary noise from the data which can allow for higher accuracy. Users use Python programming scripts accompanied by the pandas library which gives them the ability to import data from a comma-separated values as a data-frame. The data-frame is then used to manipulate data that can be challenging otherwise to do in Excel. Pandas (software) which is a powerful tool that allows for data analysis and manipulation; which makes data visualizations, statistical operations and much more, a lot easier. Many also use the R programming language to do such tasks as well. The reason why a user transforms existing files into a new one is because of many reasons. Aspects of data preprocessing may include imputing missing values, aggregating numerical quantities and transforming continuous data into categories (data binning). More advanced techniques like principal component analysis and feature selection are working with statistical formulas and are applied to complex datasets which are recorded by GPS trackers and motion capture devices. === Semantic data preprocessing === Semantic data mining is a subset of data mining that specifically seeks to incorporate domain knowledge, such as formal semantics, into the data mining process. Domain knowledge is the knowledge of the environment the data was processed in. Domain knowledge can have a positive influence on many aspects of data mining, such as filtering out redundant or inconsistent data during the preprocessing phase. Domain knowledge also works as constraint. It does this by using working as set of prior knowledge to reduce the space required for searching and acting as a guide to the data. Simply put, semantic preprocessing seeks to filter data using the original environment of said data more correctly and efficiently. There are increasingly complex problems which are asking to be solved by more elaborate techniques to better analyze existing information. Instead of creating a simple script for aggregating different numerical values into a single value, it make sense to focus on semantic based data preprocessing. The idea is to build a dedicated ontology, which explains on a higher level what the problem is about. In regards to semantic data mining and semantic pre-processing, ontologies are a way to conceptualize and formally define semantic knowledge and data. The Protégé (software) is the standard tool for constructing an ontology. In general, the use of ontologies bridges the gaps between data, applications, algorithms, and results that occur from semantic mismatches. As a result, semantic data mining combined with ontology has many applications where semantic ambiguity can impact the usefulness and efficiency of data systems. Applications include the medical field, language processing, banking, and even tutoring, among many more. There are various strengths to using a semantic data mining and ontological based approach. As previously mentioned, these tools can help during the per-processing phase by filtering out non-desirable data from the data set. Additionally, well-structured formal semantics integrated into well designed ontologies can return powerful data that can be easily read and processed by machines. A specifically useful example of this exists in the medical use of semantic data processing. As an example, a patient is having a medical emergency and is being rushed to hospital. The emergency responders are trying to figure out the best medicine to administer to help the patient. Under normal data processing, scouring all the patient’s medical data to ensure they are getting the best treatment could take too long and risk the patients’ health or even life. However, using semantically processed ontologies, the first responders could save the patient’s life. Tools like a semantic reasoner can use ontology to infer the what best medicine to administer to the patient is based on their medical history, such as if they have a certain cancer or other conditions, simply by examining the natural language used in the patient's medical records. This would allow the first responders to quickly and efficiently search for medicine without having worry about the patient’s medical history themselves, as the semantic reasoner would already have analyzed this data and found solutions. In general, this illustrates the incredible strength of using semantic data mining and ontologies. They allow for quicker and more efficient data extraction on the user side, as the user has fewer variables to account for, since the semantically pre-processed data and ontology built for the data have already accounted for many of these variables. However, there are some drawbacks to this approach. Namely, it requires a high amount of computational power and complexity, even with relatively small data sets. This could result in higher costs and increased difficulties in building and maintaining semantic data processing systems. This can be mitigated somewhat if the data set is already well organized and formatted, but even then, the complexity is still higher when compared to standard data processing. Below is a simple a diagram combining some of the processes, in particular semantic data mining and their use in ontology. The diagram depicts a data set being broken up into two parts: the characteristics of its domain, or domain knowledge, and then the actual acquired data. The domain characteristics are then processed to become user understood domain knowledge that can be applied to the data. Meanwhile, the data set is processed and stored so that the domain knowledge can applied to it, so that the process may continue. This application forms the ontology. From there, the ontology can be used to analyze data and process results. Fuzzy preprocessing is another, more advanced technique for solving complex problems. Fuzzy preprocessing and fuzzy data mining make use of fuzzy sets. These data sets are composed of two elements: a set and a membership function for the set which comprises 0 and 1. Fuzzy preprocessing uses this fuzzy data set to ground numerical values with linguistic information. Raw data is then transformed into natural language. Ultimately, fuzzy data mining's goal is to help deal with inexact information, such as an incomplete database. Currently fuzzy preprocessing, as well as other fuzzy based data mining techniques see frequent use with neural networks and artificial intelligence.
Marilyn Walker
Marilyn A. Walker is an American computer scientist. She is professor of computer science and head of the Natural Language and Dialogue Systems Lab at the University of California, Santa Cruz (UCSC). Her research includes work on computational models of dialogue interaction and conversational agents, analysis of affect, sarcasm and other social phenomena in social media dialogue, acquiring causal knowledge from text, conversational summarization, interactive story and narrative generation, and statistical methods for training the dialogue manager and the language generation engine for dialogue systems. == Biography == Walker received an M.S. in Computer Science from Stanford University in 1987, and a Ph.D. in Computer and Information Science and an M.A in linguistics from the University of Pennsylvania in 1993. Walker was awarded a Royal Society Wolfson Research Fellowship at the University of Sheffield from 2003 to 2009. She was inducted as a Fellow of the Association for Computational Linguistics (ACL) in December 2016 for "fundamental contributions to statistical methods for dialog optimization, to centering theory, and to expressive generation for dialog". She served as the general chair of the 2018 North American Association for Computational Linguistics (NAACL-2018) conference. Walker pioneered the use of statistical methods for dialog optimization at AT&T Bell Labs Research where she conducted some of the first experiments on reinforcement learning for optimizing dialogue systems. Her research on Centering Theory is taught in standard textbooks on NLP. She also pioneered the use of statistical NLP methods for Natural Language Generation with the development of the first statistical sentence planner for dialogue systems in 2001. She is well known for her work with François Mairesse on recognizing Big Five personality from text as well as using statistical methods for stylistic Natural Language Generation to express a particular Big Five personality type. An extension of this work learns how to manifest the linguistic style of a particular character in a film. She has published over 300 papers and is the holder of 10 U.S. patents. Her work on the evaluation of dialogue systems conducted at AT&T Bell Labs Research (PARADISE: A framework for evaluating spoken dialogue agents) is a classic, has been cited more than 1100 times. At UCSC, her lab focuses on computational modeling of dialogue and user-generated content in social media such as weblogs, including spoken dialogue systems and interactive stories. She led the Athena team, which was selected as a contender in the Alexa Prize SocialBot Challenge for 5 challenges between 2018 and 2023.
AI Website Builders Reviews: What Actually Works in 2026
Trying to pick the best AI website builder? An AI website builder is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI website builder slots into your workflow and pays for itself fast. Read on for hands-on impressions, pricing tiers, and the standout features that matter.
AI Customer-support Bots: Free vs Paid (2026)
Curious about the best AI customer-support bot? An AI customer-support bot is software that uses machine learning to help you get more done — it combines speed, accuracy, and an interface that just works. Hands-on testing shows real-world results vary, so a short free trial is the smartest way to decide. Whether you are a beginner or a pro, the right AI customer-support bot slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Showbox.com
Showbox is an online video streaming platform that enables users to stream and download many videos, commonly movies and TV shows, for free. == History == The company opened the platforms to users who registered from its beta in late 2015. The platform was officially launched in February 2016, enabling any visitor to sign up and create videos online. In April 2016, Showbox was featured on the Product Hunt website, coming to the top of the website's lists for that day and week with over 1400 upvotes from the Product Hunt community. Also in April 2016, Showbox partnered with YouTube's leading multi-channel networks, including Fullscreen, BroadbandTV, StyleHaul, AwesomenessTV, and BuzzMyVideos, to enable their communities of creators to access the platform. In June 2016, the company launched Showbox For Brands, a business-oriented video creation platform, enabling companies to create video content in-house and with their communities and influencers. In March 2017, the company launched Showbox Engage, a use case of its B2B product launched in 2016, enabling companies to launch user-generated content campaigns with their communities. In April 2017, Showbox and the United Nations announced a partnership around the 70th anniversary of the declaration of human rights, with an annual, ongoing global campaign in 135 languages, inviting people worldwide to create their part of the declaration in a video from anywhere around the world. In November 2017, Showbox partnered with the Ad:tech and Digital Marketing World Forum conferences (DMWF) in New York to provide their users and communities with a User Generated Content video solution. == Technology == Showbox's video creation technology includes an online green screen feature, proprietary computer vision algorithms, deep learning technology to support the automatic creation of videos in the cloud, and advanced video composition, including special effects. == Coverage and awards == In March 2015, Showbox was nominated as one of the 10 Israeli startups to take over our TV screens this year. In July 2016, Showbox won the Publicis90 award as part of Publicis' "global initiative to foster digital entrepreneurship". In March 2017, Showbox was chosen as one of The Culture Trip's 10 startups to watch for in 2017.
Intelligent character recognition
Intelligent character recognition (ICR) is a method of extracting handwritten text from images. It is a more sophisticated type of OCR technology that recognizes different handwriting styles and fonts to intelligently interpret data from physical documents. ICR is used to organize paper-based unstructured data by scanning documents, extracting information, and adapting extracted data for database storage. ICR algorithms collaborate with OCR to automate data entry from forms by removing the need for keystrokes. It has a high degree of accuracy and is a dependable method for processing various handwritten media quickly. == Capabilities == Most ICR software has a self-learning neural network-based algorithms, which automatically update the recognition database for new handwriting patterns. It extends the usefulness of scanning devices for the purpose of document processing, from printed character recognition (a function of OCR) to hand-written matter recognition. Because this process is involved in recognizing hand writing, accuracy levels may, in some circumstances, not be very good but can achieve 97%+ accuracy rates in reading handwriting in structured forms. Often to achieve these high recognition rates several read engines are used within the software and each is given elective voting rights to determine the true reading of characters. In numeric fields, engines which are designed to read numbers take preference, while in alpha fields, engines designed to read hand written letters have higher elective rights. When used in conjunction with a bespoke interface hub, hand-written data can be automatically populated into a back office system avoiding laborious manual keying and can be more accurate than traditional human data entry. === Automated forms processing === An important development of ICR was the invention of automated forms processing in 1993 by Joseph Corcoran who was awarded a patent on the invention. This involved a three-stage process of capturing the image of the form to be processed by ICR and preparing it to enable the ICR engine to give best results, then capturing the information using the ICR engine and finally processing the results to automatically validate the output from the ICR engine. This application of ICR increased the usefulness of the technology and made it applicable for use with real world forms in normal business applications. Modern software applications use ICR as a technology of recognizing text in forms filled in by hand (hand-printed). == Differences between ICR and OCR == === OCR === Optical character recognition (OCR) is commonly considered to apply to any recognition technique that reads machine printed text. An example of a traditional OCR use case would be to translate the characters from an image of a printed document, such as a book page, newspaper clipping, or legal contract, into a separate file that could be searched and updated with a word processor or document viewer. It's also quite helpful for automating the processing of forms. Information can be swiftly extracted from form fields and entered into another application, like a spreadsheet or database, by zonally applying the OCR engine to those fields. Yet, data is typically manually input rather than typed into form fields. Character identification becomes even more challenging while reading handwritten material. The diversity of more than 700,000 printed font variants is tiny compared to the near unlimited variations in hand-printed characters. The recognition program must take into account not just stylistic differences but also the kind of writing implement used, the standard of the paper, errors, hand stability, and smudges or running ink. === ICR === Intelligent character recognition (ICR) makes use of continuously improving algorithms to collect more information about the variances in hand-printed characters and more precisely identify them. ICR, which was created in the early 1990s to aid in the automation of forms processing, enables the conversion of manually entered data into text that is simple to read, search for, and change. When used to read characters that are obviously divided into distinct areas or zones, such as fixed fields seen on many structured forms, it works best. Both OCR and ICR can be configured to read a variety of languages; however, limiting the expected character set to a smaller number of languages will produce better recognition outcomes. ICR cannot read cursive handwriting since it must still be able to assess each character individually. While writing in cursive, it might be difficult to tell where one character ends and another one begins, and there are more differences across samples than when hand-printing text. A more recent method called intelligent word recognition (IWR) focuses on reading a word in context rather than recognizing individual characters. == Intelligent word recognition == Intelligent word recognition (IWR) can recognize and extract not only printed-handwritten information, cursive handwriting as well. ICR recognizes on the character-level, whereas IWR works with full words or phrases. Capable of capturing unstructured information from every day pages, IWR is said to be more evolved than hand print ICR. Not meant to replace conventional ICR and OCR systems, IWR is optimized for processing real-world documents that contain mostly free-form, hard-to-recognize data fields that are inherently unsuitable for ICR. This means that the highest and best use of IWR is to eliminate a high percentage of the manual entry of handwritten data and run-on hand print fields on documents that otherwise could be keyed only by humans.