Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor
Clean Email
Clean Email is an automated software as a service email management application which identifies and clears junk mail from inboxes. The service uses a subscription business model with a free trial for the first 1,000 emails. and is available on macOS, iOS, Android, and on the web. == History == Clean Email is a self-funded company headquartered in Los Angeles, California. Initially developed by the founder for personal use, the service was designed to address the growing issue of inbox clutter and privacy concerns. In 2017, John Gruber recognized Clean Email as a trustworthy alternative to Unroll.me after the latter was found to be selling user data. == Features == Clean Email uses algorithms to identify and categorize emails, enabling users to group, remove, label, and archive email messages in bulk. Its Unsubscriber tool consolidates all subscriptions and newsletters into a single view for quick management, allowing users to bulk unsubscribe or temporarily pause mail. Its Screener feature transforms the inbox into an "opt-in" system, enabling users to pre-approve mail from new senders. Cleaning Suggestions identifies frequently cleaned mail, recommending actions accordingly. Additional functionalities include automatic deletion of aging emails, delivery of messages to specified folders, and options to mute or block senders.
WaveMaker
WaveMaker is a Java-based low-code development platform designed for building software applications and platforms. The company, WaveMaker Inc., is based in Mountain View, California. The platform is intended to assist enterprises in speeding up their application development and IT modernization initiatives through low-code capabilities. Additionally, for independent software vendors (ISVs), WaveMaker serves as a customizable low-code component that integrates into their products. The WaveMaker Platform is a licensed software platform allowing organizations to establish their own end-to-application platform-as-a-service (PaaS) for the creation and operation of custom apps. It allows developers and business users to create apps that are customizable. These applications can seamlessly consume APIs, visualize data, and automatically adapt to multi-device responsive interfaces. WaveMaker's low-code platform allows organizations to deploy applications on either public or private cloud infrastructure. Containers can be deployed on top of virtual machines or directly on bare metal. The software features a graphical user interface (GUI) console for managing IT app infrastructure, leveraging the capabilities of Docker containerization. The solution offers functionalities for automating application deployment, managing the application lifecycle, overseeing release management, and controlling deployment workflows and access permissions: Apps for web, tablet, and smartphone interfaces Enterprise technologies like Java, Hibernate, Spring, AngularJS, JQuery Docker-provided APIs and CLI Software stack packaging, container provisioning, stack and app upgrading, replication, and fault tolerance == WaveMaker Studio == WaveMaker RAD Platform is built around WaveMaker Studio, a WYSIWYG rapid development tool that allows business users to compose an application using a drag-and-drop method. WaveMaker Studio supports rapid application development (RAD) for the web, similar to what products like PowerBuilder and Lotus Notes provided for client-server computing. WaveMaker Studio allows developers to produce an application once, then automatically adjust it for a particular target platform, whether a PC, mobile phone, or tablet. Applications created using the WaveMaker Studio follow a model–view–controller architecture. WaveMaker Studio has been downloaded more than two million times. The Studio community consists of 30,000 registered users. Applications generated by WaveMaker Studio are licensed under the Apache license. Studio 8 was released on September 25, 2015. The prior version, Studio 7, has some notable development milestones. It was based on AngularJS framework, previous Studio versions (6.7, 6.6, 6.5) use the Dojo Toolkit. Some of the features WaveMaker Studio 7 include: Automatic generation of Hibernate mapping, and Hibernate queries from database schema import. Automatic creation of Enterprise Data Widgets based on schema import. Each widget can display data from a database table as a grid or edit form. Edit form implements create, update, and delete functions automatically. WYSIWYG Ajax development studio runs in a browser. Deployment to Tomcat, IBM WebSphere, Weblogic, JBoss. Mashup tool to assemble web applications based on SOAP, REST and RSS web services, Java Services and databases. Supports existing CSS, HTML and Java code. The ability to deploy a standard Java .war file. == Technologies and frameworks == WaveMaker allows users to build applications that run on "Open Systems Stack" based on the following technologies and frameworks: AngularJS, Bootstrap, NVD3, HTML, CSS, Apache Cordova, Hibernate, Spring, Spring Security, Java. The various supported integrations include: Databases: Oracle, MySQL, Microsoft SQL Server, PostgreSQL, IBM DB2, HSQLDB Authentication: LDAP, Active Directory, CAS, Custom Java Service, Database Version Control: Bitbucket (or Stash), GitHub, Apache Subversion Deployment: Amazon AWS, Microsoft Azure, WaveMaker Private Cloud (Docker containerization), IBM Web Sphere, Apache Tomcat, SpringSource tcServer, Oracle WebLogic Server, JBoss(WildFly), GlassFish App Stores: Google Play, Apple App Store, Windows Store == History == In 2003, WaveMaker was founded as ActiveGrid. Then, in 2007, it was rebranded as Wavemaker. It was acquired by VMware in 2011. In March 2013, support for the WaveMaker project was discontinued. In May 2013, Pramati Technologies acquired the assets of WaveMaker. In February 2014, Wavemaker Studio 6.7 was released, which was the last open source version of Studio. In September 2014 WaveMaker Inc. launched the WaveMaker RAD Platform, which allowed organizations to run their own application platform for building and running apps. In March 2023, WaveMaker released version 11.5, which includes enhanced low-code development capabilities and new AI-driven tools to streamline the application development process.
Dropbox Carousel
Dropbox Carousel was a photo and video management app offered by Dropbox. The third-party native app, available on Android and iOS, allowed users to store, manage, and organize photos. Photos were organized by date, time and event and backed up on Dropbox. It competed in this space against other online photo storage services such as Google's Google Photos, Apple's iCloud, and Yahoo's Flickr. Chris Lee, Dropbox's head of product development for Carousel described the app as an add-on to Dropbox, a “dedicated experience for photos and videos” and a space for “reliving personal memories”. == History == Mailbox founder, Gentry Underwood unveiled Carousel at a gathering in San Francisco on April 9, 2014. Much of the features in Carousel come from Snapjoy, a photo start-up, that Dropbox acquired on December 19, 2012. When Carousel was launched, it marked amongst many others, a series of acquisitions made by Dropbox to prep up before opening its stock for public offering. The acquisitions would help demonstrate its expansive product offerings pitching potential profitability to investors. In December 2015, Dropbox announced that Carousel would be shut down and some Carousel features would be integrated into the primary Dropbox application. On March 31, 2016, Carousel was deactivated. == Features == Carousel prompted users to free local storage once it had synced and backed-up local photos to the cloud. Flashback was a feature (enabled by default) that showed past photos or videos taken the same day, a year, or some years back. Flashback used an algorithm designed to identify human faces - resulting in greater likelihood of the user's picture or people in the user's close circle appearing. A scrollable timeline, which was earlier a scroll wheel, at the bottom let the user scroll to photo(s) at a specific date with a finger swipe.
Comparison gallery of image scaling algorithms
This gallery shows the results of numerous image scaling algorithms. == Scaling methods == An image size can be changed in several ways. Consider resizing a 160x160 pixel photo to the following 40x40 pixel thumbnail and then scaling the thumbnail to a 160x160 pixel image. Also consider doubling the size of the following image containing text. == Examples of enlarged images == Below are examples of various images enlarged 4x using each scaling algorithm.
Event condition action
Event condition action (ECA) is a short-cut for referring to the structure of active rules in event-driven architecture and active database systems. Such a rule traditionally consisted of three parts: The event part specifies the signal that triggers the invocation of the rule The condition part is a logical test that, if satisfied or evaluates to true, causes the action to be carried out The action part consists of updates or invocations on the local data This structure was used by the early research in active databases which started to use the term ECA. Current state of the art ECA rule engines use many variations on rule structure. Also other features not considered by the early research is introduced, such as strategies for event selection into the event part. In a memory-based rule engine, the condition could be some tests on local data and actions could be updates to object attributes. In a database system, the condition could simply be a query to the database, with the result set (if not null) being passed to the action part for changes to the database. In either case, actions could also be calls to external programs or remote procedures. Note that for database usage, updates to the database are regarded as internal events. As a consequence, the execution of the action part of an active rule can match the event part of the same or another active rule, thus triggering it. The equivalent in a memory-based rule engine would be to invoke an external method that caused an external event to trigger another ECA rule. ECA rules can also be used in rule engines that use variants of the Rete algorithm for rule processing. == ECA rule engines == Rulecore Concurrent Rules Apart Database Detect Invocation Rules ConceptBase ECArules
List of assembly software and tools
This is a list of assembly software and tools, including software used for assembly language programming, machine code generation, disassembly, debugging, binary analysis, reverse engineering, and instruction-set simulation. == Assemblers and machine-code generators == == Disassemblers and binary-analysis tools == == Debuggers with assembly-level features == == Educational IDEs, simulators and emulators == == Portable and intermediate assembly-like languages == == Assembly language families == Assembly language is not a single programming language, but a family of low-level languages associated with particular instruction set architectures and processor families. Examples include: