AI Generator Detector

AI Generator Detector — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Ultra Hal

Ultra Hal is a chatbot intended to function as a virtual assistant. It was developed by Zabaware, Inc. Ultra Hal uses a natural language interface with animated characters using speech synthesis. Users can communicate with the chatterbot via typing or via a speech recognition engine. It utilizes the WordNet lexical dictionary. Its name is an allusion to HAL 9000, the artificial intelligence from the movie 2001: A Space Odyssey. Ultra Hal won the 2007 Loebner Prize for "most human" chatterbot.
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Customer data management

Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data. Surveys and data can be centrally located and widely accessible within a company, as opposed to being warehoused in separate departments. CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if they are to retain and increase their customer base. Efficient CDM solutions provide companies with the ability to deal instantly with customer issues and obtain immediate feedback. As a result, customer retention and customer satisfaction can show marked improvement. According to a study by Aberdeen Group, "above-average and best-in-class companies... attain greater than 20% annual improvement in retention rates, revenues, data accuracy and partner/customer satisfaction rates." == Customer data management and cloud computing == Cloud computing offers an attractive choice for CDM in many companies due to its accessibility and cost-effectiveness. Businesses can decide who, within their company, should have the ability to create, adjust, analyze or share customer information. In December 2010, 52% of Information Technology (IT) professionals worldwide were deploying, or planning to deploy, cloud computing; this percentage is far higher in many countries. == Background == Customer data management, as a term, was coined in the 1990s, pre-dating the alternative term enterprise feedback management (EFM). CDM was introduced as a software solution that would replace earlier disc-based or paper-based surveys and spreadsheet data. Initially, CDM solutions were marketed to businesses as software, which were specific to one company, and often to one department within that company. This was superseded by application service providers (ASPs) where software was hosted for end user organizations, thus avoiding the necessity for IT professionals to deploy and support software. However, ASPs with their single-tenancy architecture were, in turn, superseded by software as a service (SaaS), engineered for multi-tenancy. By 2007 SaaS applications, giving businesses on-demand access to their customer information, were rapidly gaining popularity compared with ASPs. Cloud computing now includes SaaS and many prominent CDM providers offer cloud-based applications to their clients. In recent years, there has been a push away from the term EFM, with many of those working in this area advocating the slightly updated use of CDM. The return to the term CDM is largely based on the greater need for clarity around the solutions offered by companies, and on the desire to retire terminology veering on techno-jargon that customers may have a hard time understanding.
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Semiotics of social networking

The semiotics of social networking discusses the images, symbols and signs used in systems that allow users to communicate and share experiences with each other. Examples of social networking systems include Facebook, Twitter and Instagram. == Semiotics == Semiotics is a discipline that studies images, symbols, signs and other similarly related objects in an effort to understand their use and meaning. Semiotic structuralism seeks the meaning of these objects within a social context. Post-structuralist theories take tools from structuralist semiotics in combination with social interaction, creating social semiotics. Social semiotics is “a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances and which tries to explain meaning-making as a social practice.” “Social semiotics also examines semiotic practices, specific to a culture and community, for the making of various kinds of texts and meanings in various situational contexts and contexts of culturally meaningful activity”. Social semiotics is concerned with studying human interactions. == Social networking == Social networking is the communication among people within a virtual social space. This medium of communication allows insight into the significance of social semiotics. “Millions of people now interact through blogs, collaborate through wikis, play multiplayer games, publish podcasts and video, build relationships through social network sites and evaluate all the above forms of communication through feedback and ranking mechanisms”. Social semiotics “unlike speech, writing necessitates some sort of technology in the form of person device interaction”. Social semiotics functions through the triad of communication or Peircean semiotics in the form of sign, object, interpretant (Chart 1) and “Human, Machine, Tag (Information)” (Chart 2). In Peircean semiotics (Chart 1), "A sign…[in the form of representamen] is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That sign which it creates I call the interpretant of the first sign. The sign stands for an object, not in all respects, but in reference to a sort of idea which I have something called the ground of the representamen". This example of the triangle of Human, Machine, Tag is shown when looking at tagging photographs on Facebook (Chart 3). The Human takes the photo on a camera and puts the digital file (information) on the Machine, the Machine is then navigated to Facebook where the file is downloaded. The Human has the Machine Tag the photo with information (e. g., names, places, data) for other Humans to see. This process then can be continued (see Chart 2). “Collaborative tagging has been quickly gaining ground because of its ability to recruit the activity of web users into effectively organizing and sharing large amounts of information”.
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Format-transforming encryption

In cryptography, format-transforming encryption (FTE) refers to encryption where the format of the input plaintext and output ciphertext are configurable. Descriptions of formats can vary, but are typically compact set descriptors, such as a regular expression. Format-transforming encryption is closely related to, and a generalization of, format-preserving encryption. == Applications of FTE == === Restricted fields or formats === Similar to format-preserving encryption, FTE can be used to control the format of ciphertexts. The canonical example is a credit card number, such as 1234567812345670 (16 bytes long, digits only). However, FTE does not enforce that the input format must be the same as the output format. === Censorship circumvention === FTE is used by the Tor Project to circumvent deep packet inspection by pretending to be some other protocols. The implementation is fteproxy; it was written by the authors who came up with the FTE concept.
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ObjectVision

ObjectVision was a forms-based programming language and environment for Windows 3.x developed by Borland. The latest version, 2.1, was released in 1992. An ObjectVision application is composed by forms designed in a graphic way that contains objects and events to provide interactivity. Forms are connected together with logic in the form of decision trees. ObjectVision applications also can interact with databases using multiple engines, like Paradox and dBase. A finished project is saved as an OVD file, that is executed by an interpreted runtime that can be freely distributed. ObjectVision was not used broadly except in some niche segments, but the visual programming ideas were the basis for Borland Delphi.
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Secret London

Secret London is a Facebook group started by 21-year-old Bristol University graduate, Tiffany Philippou, on 19 January 2010 in response to a Saatchi & Saatchi competition. The group grew rapidly (180,000 members as of 8 February 2010) and is composed mostly of Londoners who use the site to share suggestions and photos of London. After the group's early success, the founder announced her intention to launch a website of the same name by crowdsourcing the design and development. The website was launched on 16 February 2010. == Other secret cities == Following the initial success of Secret London, a number of other secret groups were independently started around the world, some of which already have over 100,000 users. As of 19 February 2010, the list of other groups includes: Secret Frankfurt, Secret Tel Aviv, Secret Paris, Secret New York, Secret Tokyo, Secret Toronto, Secret Los Angeles, Secret Exeter, Secret Boston, Secret Norwich, Secret Singapore, Secret Brighton, Secret Minneapolis, Secret Sydney, Secret Canberra, Secret Brisbane, Secret Wellington, Secret Christchurch, Secret Madeira, Secret Funchal, Secret Bristol and Secret Cardiff. == Controversy == Some commentators have questioned whether it possible to share secrets without compromising them, and whether sharing tips publicly will lead to over-exposure of the businesses who are recommended.
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Social recruiting

Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates. It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks. Social recruiting's effectiveness and return on investment have been difficult to determine, since applicants do not usually apply through the social channels which first attracted them. In May 2013, Maximum Employment Marketing Group released the Social Recruitment Monitor, which ranks the reach, engagement, and interactivity of employers' social recruiting efforts around the world. == Social recruitment software == The social recruitment software market (a form of e-recruitment) is often included in the wider talent management software sector. Bersin & Associates valued the wider talent management market at over $2bn in 2007. Social recruitment increasingly sits at an intersection of a number of fast-moving areas including social networking, recruitment and now cloud computing. Additionally, mobile recruiting has become another hot topic, especially with the rise in tablet and smartphone usage. In 2012, there was a rise of tech companies using social recruiting applications to find and screen applicants. As more companies saw value in filling jobs by putting them on the social platforms where millions of people spend at least 37 minutes daily, there developed a much larger focus on social recruiting among the talent acquisition community. By mid-2013, many major enterprise companies such as Pepsi, Gap, AIG, and Oracle had begun effectively utilizing social recruiting software, making it clear that large corporations were open to automating or streamlining (and ultimately investing in) their social recruiting processes.
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Social film

A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or YouTube. It combines features of web video, social network games and social media. == Key elements == Social films are a more recent phenomenon, and, in turn, there are few precedents for their format. Although there are not many examples of this genre of film, the medium has certain identifiable elements: Casual entertainment Social media User-generated content Game mechanics Using just one of these factors or a combination of them, a social film engages viewers to interact directly with the work. This can be done through usual social media functionality like comments and ranking or adding directly to the narrative itself. Just as with memes, social film distribution relies on the viral spread enabled by social media. This is based on the viral expansion loops model, in which a viewer benefits from sharing the application with friends, exponentially creating new viewers compelled to share the application. == History == One of the first social films to be created was from the YouTube channel lonelygirl15. This social film started in 2006 and was created by Miles Beckett , Mesh Flinders, and Greg Goodfried. They used YouTube posts to create an interactive video series about a fictional character who showcased her life in a vlog format. As the videos went on, more bizarre things would keep happening to the main character, Bree, before she just stopped uploading. This channel was not only the first viral social film, but went on to be one of the first viral YouTube channels to be created. It did take a few years to see any more films in this genre, but 2011 saw many people start to try their hand at making these films. The first social film in this year was a film called Him, Her and Them which was produced and released by Murmur in April 2011. It was distributed exclusively through Facebook and promoted as the first “Facebook film.” The film is composed of short video clips and interactive slideshows, integrating Facebook's Social Graph API. Users participate via text-based additions to the story, which are viewable only by friends within their social network. In May 2011, Canon and Ron Howard teamed up to create Project Imagin8ion, which was a photo contest where photographers submitted photos and the top 8 photos would be the inspiration for a short film. This short film was called "When You Find Me" and could be found exclusively on YouTube. In July 2011, Intel and Toshiba partnered together to create Hollywood's first Social Film experience, a thriller called Inside, directed by D.J. Caruso and starring Emmy Rossum. The project is broken up into several segments across multiple social media platforms including Facebook, YouTube, and Twitter. In this instance, the audience is challenged to help Emmy Rossum's character, Christina, safely make it out of the room she's been trapped in. This particular form of social film is a major undertaking in that it combines social media activity with A-list acting talent to create a user experience that all happens in real time. Although not quite the same idea, Hollywood also started experimenting with the idea of interactive and crowd-sourced films. One of the first examples of this was a short film called "Life In A Day" directed by Kevin Macdonald and produced by Ridley Scott. Kevin asked people from all over the world to submit videos onto YouTube of what they were doing on July 24th, 2010. They combined all of the best videos that were submitted together to create one film of people doing different things all around the world, no matter how boring or simple those things seemed. They took this short to film festivals before releasing it to the public on YouTube in 2011. In August 2012, Intel and Toshiba partnered again to create The Beauty Inside, directed by Drake Doremus, starring Mary Elizabeth Winstead and Topher Grace. It's Hollywood's first social film that gives everyone in the audience a chance to play Alex, the lead role. The experience will be broken up into six filmed episodes interspersed with real-time interactive storytelling that all takes place on Alex's Facebook timeline. In August 2013, Intel and Toshiba released their third entry into the category, The Power Inside, directed by Will Speck and Josh Gordon and starring Harvey Keitel, Analeigh Tipton, and Craig Roberts. It's Hollywood's first social film that asks the audience to audition to help save or destroy the world. The experience is broken up into six filmed episodes interspersed with user-generated content and interactive storytelling on the main character's Facebook timeline. In 2015, Intel partnered with Dell for their fourth entry, What Lives Inside directed by Robert Stromberg and starring Colin Hanks, Catherine O'Hara, and J. K. Simmons. The first of four episodes was released on Hulu on March 25, 2015.
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Information extraction

Information extraction (IE) is the task of automatically extracting structured information from unstructured and/or semi-structured machine-readable documents and other electronically represented sources. Typically, this involves processing human language texts by means of natural language processing (NLP). Recent activities in multimedia document processing like automatic annotation and content extraction out of images/audio/video/documents could be seen as information extraction. Recent advances in NLP techniques have allowed for significantly improved performance compared to previous years. An example is the extraction from newswire reports of corporate mergers, such as denoted by the formal relation: MergerBetween ⁡ ( c o m p a n y 1 , c o m p a n y 2 , d a t e ) {\displaystyle \operatorname {MergerBetween} (\mathrm {company} _{1},\mathrm {company} _{2},\mathrm {date} )} , from an online news sentence such as: "Yesterday, New York based Foo Inc. announced their acquisition of Bar Corp." A broad goal of IE is to allow computation to be done on the previously unstructured data. A more specific goal is to allow automated reasoning about the logical form of the input data. Structured data is semantically well-defined data from a chosen target domain, interpreted with respect to category and context. Information extraction is the part of a greater puzzle which deals with the problem of devising automatic methods for text management, beyond its transmission, storage and display. The discipline of information retrieval (IR) has developed automatic methods, typically of a statistical flavor, for indexing large document collections and classifying documents. Another complementary approach is that of natural language processing (NLP) which has solved the problem of modelling human language processing with considerable success when taking into account the magnitude of the task. In terms of both difficulty and emphasis, IE deals with tasks in between both IR and NLP. In terms of input, IE assumes the existence of a set of documents in which each document follows a template, i.e. describes one or more entities or events in a manner that is similar to those in other documents but differing in the details. An example, consider a group of newswire articles on Latin American terrorism with each article presumed to be based upon one or more terroristic acts. We also define for any given IE task a template, which is a(or a set of) case frame(s) to hold the information contained in a single document. For the terrorism example, a template would have slots corresponding to the perpetrator, victim, and weapon of the terroristic act, and the date on which the event happened. An IE system for this problem is required to "understand" an attack article only enough to find data corresponding to the slots in this template. == History == Information extraction dates back to the late 1970s in the early days of NLP. An early commercial system from the mid-1980s was JASPER built for Reuters by the Carnegie Group Inc with the aim of providing real-time financial news to financial traders. Beginning in 1987, IE was spurred by a series of Message Understanding Conferences. MUC is a competition-based conference that focused on the following domains: MUC-1 (1987), MUC-3 (1989): Naval operations messages. MUC-3 (1991), MUC-4 (1992): Terrorism in Latin American countries. MUC-5 (1993): Joint ventures and microelectronics domain. MUC-6 (1995): News articles on management changes. MUC-7 (1998): Satellite launch reports. Considerable support came from the U.S. Defense Advanced Research Projects Agency (DARPA), who wished to automate mundane tasks performed by government analysts, such as scanning newspapers for possible links to terrorism. == Present significance == The present significance of IE pertains to the growing amount of information available in unstructured form. Tim Berners-Lee, inventor of the World Wide Web, refers to the existing Internet as the web of documents and advocates that more of the content be made available as a web of data. Until this transpires, the web largely consists of unstructured documents lacking semantic metadata. Knowledge contained within these documents can be made more accessible for machine processing by means of transformation into relational form, or by marking-up with XML tags. An intelligent agent monitoring a news data feed requires IE to transform unstructured data into something that can be reasoned with. A typical application of IE is to scan a set of documents written in a natural language and populate a database with the information extracted. == Tasks and subtasks == Applying information extraction to text is linked to the problem of text simplification in order to create a structured view of the information present in free text. The overall goal being to create a more easily machine-readable text to process the sentences. Typical IE tasks and subtasks include: Template filling: Extracting a fixed set of fields from a document, e.g. extract perpetrators, victims, time, etc. from a newspaper article about a terrorist attack. Event extraction: Given an input document, output zero or more event templates. For instance, a newspaper article might describe multiple terrorist attacks. Knowledge Base Population: Fill a database of facts given a set of documents. Typically the database is in the form of triplets, (entity 1, relation, entity 2), e.g. (Barack Obama, Spouse, Michelle Obama) Named entity recognition: recognition of known entity names (for people and organizations), place names, temporal expressions, and certain types of numerical expressions, by employing existing knowledge of the domain or information extracted from other sentences. Typically the recognition task involves assigning a unique identifier to the extracted entity. A simpler task is named entity detection, which aims at detecting entities without having any existing knowledge about the entity instances. For example, in processing the sentence "M. Smith likes fishing", named entity detection would denote detecting that the phrase "M. Smith" does refer to a person, but without necessarily having (or using) any knowledge about a certain M. Smith who is (or, "might be") the specific person whom that sentence is talking about. Coreference resolution: detection of coreference and anaphoric links between text entities. In IE tasks, this is typically restricted to finding links between previously extracted named entities. For example, "International Business Machines" and "IBM" refer to the same real-world entity. If we take the two sentences "M. Smith likes fishing. But he doesn't like biking", it would be beneficial to detect that "he" is referring to the previously detected person "M. Smith". Relationship extraction: identification of relations between entities, such as: PERSON works for ORGANIZATION (extracted from the sentence "Bill works for IBM.") PERSON located in LOCATION (extracted from the sentence "Bill is in France.") Semi-structured information extraction which may refer to any IE that tries to restore some kind of information structure that has been lost through publication, such as: Table extraction: finding and extracting tables from documents. Table information extraction : extracting information in structured manner from the tables. This task is more complex than table extraction, as table extraction is only the first step, while understanding the roles of the cells, rows, columns, linking the information inside the table and understanding the information presented in the table are additional tasks necessary for table information extraction. Comments extraction : extracting comments from the actual content of articles in order to restore the link between authors of each of the sentences Language and vocabulary analysis Terminology extraction: finding the relevant terms for a given corpus Audio extraction Template-based music extraction: finding relevant characteristic in an audio signal taken from a given repertoire; for instance time indexes of occurrences of percussive sounds can be extracted in order to represent the essential rhythmic component of a music piece. Note that this list is not exhaustive and that the exact meaning of IE activities is not commonly accepted and that many approaches combine multiple sub-tasks of IE in order to achieve a wider goal. Machine learning, statistical analysis and/or natural language processing are often used in IE. IE on non-text documents is becoming an increasingly interesting topic in research, and information extracted from multimedia documents can now be expressed in a high level structure as it is done on text. This naturally leads to the fusion of extracted information from multiple kinds of documents and sources. == World Wide Web applications == IE has been the focus of the MUC conferences. The proliferation of the Web, however, intensified the need for developing IE systems that help people
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Social network game

A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. (Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of popular social network game. Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games. == Demographics == As of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period, does not involve as much violence as traditional video games, and is easier to grasp. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. == Technology and platforms == A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift and C++. The back end was a mix of programming languages and systems, including PHP, Ruby, C++ and go. Where social network video games diverged from traditional game development was the combination of real-time analytics to continuously optimize game mechanics to drive growth, revenue, and engagement. == Distinct features == The following table outlines common characteristics of social games, mentioned by Björk at the 2010 GCO Games Convention Online: A social network game may employ any of the following features: asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. gamification, which video game mechanics such as achievements and points are applied to those experienced when playing games in order to motivate and engage users. community, as one of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" with friends connected by the social network hosting the game or gets them to play, as well as "neighbors" or "allies". a lack of victory conditions: there are generally no victory conditions since most developers count on users playing their games often. The game never ends and no one is ever declared winner. Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. a virtual currency which players usually must purchase with real-world money. With the in-game currency, players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available with the virtual currency. == Engagement strategies == Since social network games are often less challenging than console games and they have relatively shorter game play, they use different techniques to stretch game play and tools to retain users. Continuous goals: The games assign specific goals for users to achieve. As they advance in the game, the goals become more challenging and time-consuming. They also provide frequent feedback with their performance. Every action will translate towards a certain goal that will be used to attain higher gaming capitals. Gaming capitals: Players are encouraged to earn different badges, trophies, and accolades that indicate their progress and accomplishments. Some achievements are unlocked just by advancing in the game while others may significantly alter the rationale behind the game and require extensive investment from players. The ways of gaining gaming capital are not limited to playing games but the games-related productive activities that are appreciated in the player's social circle too. By accumulating gaming capitals, they provide an intrinsic benefit to gamers as there is an avenue to boost their accomplishment and showcase their expertise of the game. The achievements are visible to their network of friends. Gaming capitals are a way for developers to increase replay value provides extended play time, and players get more value from the game. Motivation for collecting gaming capitals: 1. Legitimization: refers to society's willingness to approve or condone certain behavior. Collecting is about channeling one's materialistic desires into more meaningful pursuits. Game achievements serve a similar purpose, allowing players to justify the hours spent playing the game. 2. Self-extension: Gathering and controlling meaningful objects or experiences can work to gain one an improved sense of self. The collector's goal to complete a collection is symbolically about completing the self too. Events timed to real world: Popular games such as Dragon City and Wild Ones require users to wait a certain time period before their "energy bars" replenish. Without energy, they are unable to conduct any form of action. Gamers are forced to wait and return after their energy replenishes to continue playing. == Monetization == Social network games frequently monetize based on virtual good transactions, but other games are emerging that utilize newer economic models. === Virtual goods === Gamers will be able to purchase in game items like power-ups, avatar accessories, or decorative items users purchase within the game itself. This is realized by monetize products that do not technically exist. Virtual goods account for over 90% of all revenue generated by the world's top social game developers. Designers optimize user experience through additional gameplay, missions, and quests, without having to worry about overhead or unused stock. == Advertising == The following are common ways of advertising in social network games: === Banner advertisements === As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry. === Video ads === Videos are the ad format with the most revenue per view. They tend to be higher-priced, either by CPMs ($35+ CPM in social games) or cost-per-completed-view. According to studies, video ads result in highest brand recall thus a good return on investment for advertisers. Video ads are shown either in in-game interstitials (e.g. when the game is loading a new screen) or through incentive-based advertising, i.e. you will get either an in-game reward or Facebook credits for watching an advertisement. === Product placement === A brand or product will be injected in a game in some way. Due to the variety of ways in which product placement can be accomplished in any media, and because the category is nascent, this category is not standardized at all, but some examples include branded in-game goods or even in-game quests. For example, in a game where you run a restaurant, you might be asked to collect ingredients to make a Starbucks Frappuccino, and receive in-game rewards for doing so. As these product placement deals are non-standard, they are largely charged with a production fee, which can be $350,000 to $750,000 depending on the type of placement and the popularity of the game. === Lead generation offers === Another form of advertising that is prevalent in many social games are lead generation offers. In this form of advertising, companies, usually from different industries, aim to convince players to sign up for their goods or services and in exchange, players will receive virtual gifts or advance in the game as a reward. === Sponsorship === ==== White label games ==== Applications that are built once, then individualized and licensed again and again. Developer can create a quality app focused on fun while leaving the edge
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Tumblr

Tumblr ( TUM-blər) is a microblogging and social media platform founded by David Karp in 2007 and operated by American company Tumblr, Inc., a subsidiary of Automattic. The service allows users to post multimedia and other content to a short-form blog. It has attracted significant attention and controversy for hosting a wide range of progressive user-generated content. == History == === Beginnings (2006–2012) === Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. Arment left the company in September 2010 to work on Instapaper. In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas, who launched an official soccer Tumblr blog and bought ad placements on the user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. === Ownership by Yahoo! (2013–2018) === On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. to acquire Tumblr for $1.1 billion in cash. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. David Karp remained CEO and the deal was finalized on June 20, 2013. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. In March 2019, Similarweb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). Following this news, Pornhub's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. === Automattic (2019–present) === On August 12, 2019, Verizon Media announced that it would sell Tumblr to Automattic, the operator of blog service WordPress.com and corporate backer of the open source blog software of the same name. The sale was for an undisclosed amount, but Axios reported that the sale price was less than $3 million, less than 0.3% of Yahoo's original purchase price. Automattic CEO Matt Mullenweg stated that the site will operate as a complementary service to WordPress.com, and that there were no plans to reverse the content policy decisions made during Verizon ownership. In November 2022, Mullenweg stated that Tumblr will add support for the decentralized social networking protocol ActivityPub. In November 2023, most of Tumblr's product development and marketing teams were transferred to other groups within Automattic. Mullenweg stated that focus would shift to core functionality and streamlining existing features. In February 2024, Automattic announced that it would begin selling user data from Tumblr and WordPress.com to Midjourney and OpenAI. Tumblr users are opted-in by default, with an option to opt out. In August 2024, Automattic announced that it would migrate Tumblr's backend to an architecture derived from WordPress, in order to ease development and code sharing between the platforms. The company stated that this migration would not impact the service's user experience and content, and that users "won't even notice a difference from the outside". In January 2025, Mullenweg stated that the migration, once completed, would also "unlock" ActivityPub access for Tumblr, including native support for the company's official ActivityPub plugin for WordPress. In April 2025, Automattic announced layoffs for 16% of its workforce, reducing a large portion of Tumblr staff. On March 16, 2026, Tumblr implemented a change to how notes were assigned to reblogs, making it more similar to sites like Twitter and Bluesky. The change was rolled back the next day after heavy user backlash. == Features == === Blog management === Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts, so that whenever they make a post, it will also be sent as a tweet and a status update. As of June 2022, users can also turn off reblogs on specific posts through the dashboard. Queue: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days. Tags: Users can help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search for posts with the tag #picture. HTML editing: Tumblr allows users to edit their blog's theme using HTML to control the appearance of their blog. Custom themes are able to be shared and used by other users, or sold. Custom domains: Tumblr allows users to use custom domains for their blogs. Users must purchase a domain from Tumblr Domains, an in-house registrar that provides domains that can only be used with Tumblr unless removed from the user's blog and transferred to another registrar. Blogs previously were able to be linked with any domain/subdomain from any registrar, however following the introduction of the Tumblr Domains service, now requires you to purchase a domain directly from Tumblr to be used with a blog. Users who kept their blogs connected to a domain after the introduction got to keep their custom domain, as long as they do not disconnect it from Tumblr or let the domain expire. === Tags === The tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their own tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that the user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters are allowed, but only up to 140 characters total per tag. There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what is in the post (e.g. #art, #sky). These are important for the original poster to use, so their post will be indexed and searchable by others wishing to view that subject of content. Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. Instead of adding onto the reblogged post (with their comments becoming an addition to each subsequent reblog from them) a user may add their comments in the tags, not changing the content or appearance of the original post in any way. Not all users choose to use tags this way, but those who do use tags for commentary may prefer it over adding a comment on the actual post. === Mobile === With Tumblr's 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via a Mobelux application in BlackBerry World. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. An app for Android is also available. A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013. === Inbox and messaging === Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr
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Utah Social Media Regulation Act

S.B. 152 and H.B. 311, collectively known as the Utah Social Media Regulation Act, were social media regulation bills that were passed by the Utah State Legislature in March 2023. The bills would have collectively imposed restrictions on how social networking services serve minors in the state of Utah, including mandatory age verification and age restrictions, as well as restrictions on data collection and on algorithmic recommendations. The Act was intended to take effect in March 2024. However, following a lawsuit over the Act by NetChoice, a tech industry lobby group, the Utah attorney general stated in January 2024 that its implementation had been delayed to October 2024, but was likely to be repealed and amended. On September 10, 2024 Chief Judge Robert J. Shelby issued a written order granting a request from NetChoice for a preliminary injunction, meaning that Utah will be unable to enforce its social media law as litigation plays out. The law was appealed to the 10th Circuit on October 11, 2024 and is awaiting a decision. == Provisions == The Act comprises two bills, S.B. 152 and H.B. 311, which respectively regulate access to social network accounts registered to minors, and impose obligations on social networking services to follow design practices that protect the privacy of minors. The bills would apply to social networks with more than 5 million active users in the United States. Social networking services would've verified the age of all users in the state of Utah, or else their account must've been deleted. The Act does not specify a specific method of age verification. Users who are under 18 must have consent from a parent or guardian to open an account, and the parent must be able to have access to the account and its data for monitoring. Unless required to comply with state or federal law, social networks were prohibited from collecting data based on the activity of minors, and may've not displayed targeted advertising or algorithmic recommendations of content, users, or groups to minors. A social network must not allow minors to access the service between the hours of 10:30 p.m., and 6:30 a.m. without parental consent. H.B. 311 prohibits social networks from exposing features to minors that cause them to have an "addiction" to the platform; the service must perform quarterly audits, and may be sued by users for harms caused by providing "addictive" features; there is a rebuttable presumption of harm if the plaintiff is 16 or younger. The bills prescribed fines of $2,500 per-violation for violations of the provisions of S.B. 152, and up to $250,000 in liabilities (plus fines of $2,500 per-user) for violations of the addiction rules. == History == The two bills were passed in early-March 2023, and signed by Governor Spencer Cox on March 23, 2023. Cox cited studies linking social media addiction to increases in depression and suicide among youth. They were originally intended to take effect on March 1, 2024. In the wake of a lawsuit in Arkansas by the trade association NetChoice over a similar bill, state senator and bill author Mike McKell stated that he planned to introduce amendments when the legislature resumed in 2024. In December 2023, NetChoice filed a lawsuit in Utah seeking to block the Act, citing that its definition of a social network was too vague, and that it "restricts who can express themselves, what can be said, and when and how speech on covered websites can occur, down to the very hours of the day minors can use covered websites. The First Amendment, reinforced by decades of precedent, allows none of this." In regards to its age verification requirements, NetChoice argued that "it may not be enough to simply verify the age of whatever person may be listed on a form of identification (even if they have such a record) because that record may not accurately reflect who the individual actually is." The office of the attorney general stated that the state was "reviewing the lawsuit but remains intently focused on the goal of this legislation: Protecting young people from negative and harmful effects of social media use." In January 2024, Attorney General Sean Reyes asked the court to delay a hearing over the bill, stating that its effective date had been delayed to October 2024, and that the legislature planned to repeal and replace the bills. On September 10, 2024, Federal Chief Judge Robert Shelby granted a preliminary injunction to stop enforcement of the law as litigation continues. The law was later appealed on October 11, 2024, by the state of Utah and had a court hearing on the appeal on November 20, 2025.
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Abiquo Enterprise Edition

Abiquo Hybrid Cloud Management Platform is a web-based cloud computing software platform developed by Abiquo. Written entirely in Java, it is used to build, integrate and manage public and private clouds in homogeneous environments. Users can deploy and manage servers, storage system and network and virtual devices. It also supports LDAP integration. == Hypervisors == Abiquo supports five hypervisor systems. VMware ESXi Microsoft Hyper-V Citrix XenServer Oracle VM Server for x86 KVM From version 3.1, it also supports multiple public cloud providers: Amazon AWS Rackspace Google Compute Engine HP Cloud ElasticHosts DigitalOcean Abiquo version 3.2 added: Microsoft Azure Abiquo version 3.4 added: Support for Docker hosts, adding multi-tenant networking, storage management and private registry management for Docker SoftLayer CloudSigma Later versions continued to add features including autoscaling on any cloud, integration to VMware NSX and OpenStack Neutron for software defined networking, guest config with cloud-init and integrated monitoring driving guest automation. == Storage services == Abiquo supports any vendor for hypervisor storage, and also supports tiered storage pools, enabling storage-as-a-service from specific vendors and technologies including: NFS Generic iSCSI NetApp Nexenta == SAAS version == In April 2014 Abiquo launched Abiquo anyCloud, a SAAS version of the Abiquo Hybrid Cloud Platform software. This version lets users manage public cloud resources from: Amazon AWS Microsoft Azure IBM SoftLayer DigitalOcean Rackspace Open Cloud (an OpenStack cloud) HP Public Cloud (an OpenStack cloud) Google Compute Engine ElasticHosts Additional security and process features include workflow, to have an enterprise administrator electronically sign off on changes, an audit trail of activity and the ability to share cloud accounts among and enterprise team in a secure way. == Reviews and awards == Finalist for the 2015 Cloud Awards Finalist for the 2015 UK Cloud Awards in the category Cloud Management Product of the Year EMA Radar for Private Cloud platforms 2013 Global Telecoms Business Innovation Summit and Awards 2013 (with Interoute) EuroCloud UK Awards
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Social film

A social film is a type of interactive film that is presented through the lens of social media. A social film is distributed digitally and integrates with a social networking service, such as Facebook or YouTube. It combines features of web video, social network games and social media. == Key elements == Social films are a more recent phenomenon, and, in turn, there are few precedents for their format. Although there are not many examples of this genre of film, the medium has certain identifiable elements: Casual entertainment Social media User-generated content Game mechanics Using just one of these factors or a combination of them, a social film engages viewers to interact directly with the work. This can be done through usual social media functionality like comments and ranking or adding directly to the narrative itself. Just as with memes, social film distribution relies on the viral spread enabled by social media. This is based on the viral expansion loops model, in which a viewer benefits from sharing the application with friends, exponentially creating new viewers compelled to share the application. == History == One of the first social films to be created was from the YouTube channel lonelygirl15. This social film started in 2006 and was created by Miles Beckett , Mesh Flinders, and Greg Goodfried. They used YouTube posts to create an interactive video series about a fictional character who showcased her life in a vlog format. As the videos went on, more bizarre things would keep happening to the main character, Bree, before she just stopped uploading. This channel was not only the first viral social film, but went on to be one of the first viral YouTube channels to be created. It did take a few years to see any more films in this genre, but 2011 saw many people start to try their hand at making these films. The first social film in this year was a film called Him, Her and Them which was produced and released by Murmur in April 2011. It was distributed exclusively through Facebook and promoted as the first “Facebook film.” The film is composed of short video clips and interactive slideshows, integrating Facebook's Social Graph API. Users participate via text-based additions to the story, which are viewable only by friends within their social network. In May 2011, Canon and Ron Howard teamed up to create Project Imagin8ion, which was a photo contest where photographers submitted photos and the top 8 photos would be the inspiration for a short film. This short film was called "When You Find Me" and could be found exclusively on YouTube. In July 2011, Intel and Toshiba partnered together to create Hollywood's first Social Film experience, a thriller called Inside, directed by D.J. Caruso and starring Emmy Rossum. The project is broken up into several segments across multiple social media platforms including Facebook, YouTube, and Twitter. In this instance, the audience is challenged to help Emmy Rossum's character, Christina, safely make it out of the room she's been trapped in. This particular form of social film is a major undertaking in that it combines social media activity with A-list acting talent to create a user experience that all happens in real time. Although not quite the same idea, Hollywood also started experimenting with the idea of interactive and crowd-sourced films. One of the first examples of this was a short film called "Life In A Day" directed by Kevin Macdonald and produced by Ridley Scott. Kevin asked people from all over the world to submit videos onto YouTube of what they were doing on July 24th, 2010. They combined all of the best videos that were submitted together to create one film of people doing different things all around the world, no matter how boring or simple those things seemed. They took this short to film festivals before releasing it to the public on YouTube in 2011. In August 2012, Intel and Toshiba partnered again to create The Beauty Inside, directed by Drake Doremus, starring Mary Elizabeth Winstead and Topher Grace. It's Hollywood's first social film that gives everyone in the audience a chance to play Alex, the lead role. The experience will be broken up into six filmed episodes interspersed with real-time interactive storytelling that all takes place on Alex's Facebook timeline. In August 2013, Intel and Toshiba released their third entry into the category, The Power Inside, directed by Will Speck and Josh Gordon and starring Harvey Keitel, Analeigh Tipton, and Craig Roberts. It's Hollywood's first social film that asks the audience to audition to help save or destroy the world. The experience is broken up into six filmed episodes interspersed with user-generated content and interactive storytelling on the main character's Facebook timeline. In 2015, Intel partnered with Dell for their fourth entry, What Lives Inside directed by Robert Stromberg and starring Colin Hanks, Catherine O'Hara, and J. K. Simmons. The first of four episodes was released on Hulu on March 25, 2015.
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Media evaluation

Media evaluation is a discipline of the external and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest-growing areas of mass communications research. The International Association for Measurement and Evaluation of Communication (AMEC) is the industry-appointed trade body for companies and individuals involved in research, measurement, and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to: a) offer comprehensive media evaluation, research, and interpretation services, b) have been in business for at least two years, and c) have a media evaluation turnover of more than £150,000 when applying. In addition, all companies abide by a strict code of ethics and must implement tight quality control procedures. These requirements guarantee that all media evaluation services provided are of the highest caliber. The Commission on Public Relations Measurement & Evaluation is a different organization that was established in 1998 under the direction of the Institute for Public Relations. The Commission's main functions are to set standards and procedures for research and measurement in public relations and to publish authoritative white papers on best practices.
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