AI Generator Canva

AI Generator Canva — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Free Studio

  Free Studio is a freeware set of multimedia computer programs developed by DVDVideoSoft. The programs are available in one integrated package and also as separate downloads (Free Studio Manager is included in both). == Overview == The Free Studio software bundle consists of about 48 programs, grouped into several sections: YouTube, MP3 & Audio, CD-DVD-BD, DVD & Video, Photo & Images, Mobiles, Apple Devices, and 3D. The largest group is the DVD & Video section containing 14 different applications. Mobiles section is the second largest group with 13 programs. However, the YouTube section, particularly YouTube downloading programs, has gained more popularity among users. The programs have been tested and endorsed by a dozen of software portals and have won awards from these sites. Free Studio is most popular in Germany, Greece, Italy, and the United States. It is also popular in Japan, France, and the United Kingdom. Some of the programs in the package are free and open-source software. == History == DVDVideoSoft project was launched in 2006 by company Digital Wave Ltd., for software development to produce multimedia application software. The founders distributed paid software as an affiliate at the start, later their own products appeared on the site. Free YouTube Download was the first successful program, then DVDVideoSoft created and launched several other 'Free YouTube' applications. Later on upon users' requests DVDVideoSoft started developing other kinds of applications including media converters etc. Today DVDVideoSoft offers up to 49 different programs for video, audio and image processing individually or integrated into the Free Studio package. == Features == DVDVideoSoft YouTube programs can be used to download YouTube videos in their original format and convert them to AVI, DVD, MP4, WMV etc. or different audio formats. YouTube section contains Free Video Call Recorder for Skype button, but the program itself is not included into FS installation (it has to be downloaded and installed separately). The "MP3 & Audio" section consists of the programs which convert audio files between different formats, convert audio files to Flash for web, extract audio from video files, edit audio files (Free Audio Dub), rip and burn CDs. Enclosed in the CD-DVD-BD section are the applications that enable users to burn files and folders to discs, to convert videos to a DVD format and vice versa, to burn CDs, and to copy music from audio CDs into files. The "DVD and Video" section contains several desktop video and DVD converters. Some of the programs can flip, rotate and cut (Free Video Dub) videos. One of the most popular programs from the section is Free Video Dub. Converted videos are now, contrary to previous versions, watermarked if no paid membership is present. Free Studio includes several applications for Apple phones, iPods and other devices. The Mobiles section contains a dozen video converters for various mobile devices such as cell phones, Tablets and Game consoles. They convert videos to play them on (BlackBerry, HTC, LG phones, Sony/Sony Ericsson, Nintendo, Xbox, Motorola phones, etc.) The "Photo & Images" section incorporates the programs for image conversion and resizing, extracting JPEG frames from videos (Free Video To JPEG Converter), recording screen activities, making screenshots (Free Screen Recorder). The 3D section is composed of the programs to make 3D videos and 3D images. There are several algorithms which allow to create different types of 3D images. == Supported formats == === Video formats === Input: .avi; .ivf; .div; .divx; .mpg; .mpeg; .mpe; .mp4; .m4v; .wmv; .asf; .webm; .mkv; .mov; .qt; .ts; .mts; .m2t; .m2ts; .mod; .tod; .vro; .dat; .3gp2; .3gpp; .3gp; .3g2; .dvr-ms; .flv; .f4v; .amv; .rm; .rmm; .rv; .rmvb; .ogv; DVD video Output: .mp4; .wmv; .avi; .mkv; .webm; .flv; .swf; .mov; .3gp; .m2ts; DVD video === Audio formats === Input: .mp3 .wav; .aac; .m4a; .m4b; .wma; .ogg; .flac; .ra; .ram; .amr; .ape; .mka; .tta; .aiff; .au; .mpc; .spx; .ac3; audio cd Output: .mp3; .m4a; .aac; .wav; .wma; .ogg; .flac; .ape; audio CD === Image formats === Input: .jpg, .png, .bmp, .gif, .tga Output: .jpg, .png, .bmp, .gif, .tga, .pdf == Reception == The programs have been tested and endorsed by Chip Online, Tucows, SnapFiles, Brothersoft, and Softonic and have won awards from these sites. Free Studio is most popular in Germany, United States and Italy. It is also popular in Japan, France and the United Kingdom. The most popular applications, according to CNET statistics, include Free YouTube to MP3 Converter, Free Video to MP3 Converter, Free MP4 Video Converter and Free YouTube Download. Other programs with high rank: Free AVI Video Converter, Free Video Editor, Free Audio Converter and Free Studio in a whole. == Criticism == Free Studio (as can be common for freeware packages) is criticized for toolbar and Web search engine installation. Older versions have also included OpenCandy, which is loaded automatically, with no request for user approval. There can be difficulties installing only the programs needed without installing bundled extra programs. In March 2017, DVDVideoSoft announced that it had stopped showing other products' ads during installation and removed all toolbars, search engines, and OpenCandy.

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  Visual networking

  Visual networking refers to an emerging class of user applications that combine digital video and social networking capabilities. It is based upon the premise that visual literacy, "the ability to interpret, negotiate and make meaning from information presented in the form of a moving image", is a powerful force in how humans communicate, entertain and learn. The duality of visual networking—subsuming entertainment and communications, professional and personal content, video and other digital media, data networks and social networks to create immersive experiences, when, where and how the user wants it. These applications have changed video content from long-form movies and broadcast television programming to a database of segments or "clips", and social network annotations. And the generation and distribution of content takes on a new dimension with Web 2.0 applications—participatory social-networks or communities that facilitate interactive creativity, collaboration and sharing between users. == History == The rise of visual networking is relatively recent phenomenon driven by the emergence of social networking capabilities and the ability to deliver interactive video over a broadband network. It is a natural evolution of the current social networking phenomena whereby social networking annotations are layered over broadband video to create highly interactive and immersive experiences between individuals and their content. Until early 2005 this was not considered viable due to the lack of web and broadband infrastructure designed to support the transmission of web video and the still nascent stage of social networks like MySpace and Facebook. The introduction of YouTube in February 2005 marked the first significant combination of broadband video and social network systems designed to allow users to share, rate and tag user generated and premium content. From 2006 to 2008 this trend continued to gain steam as individuals and businesses pursued new combinations of video and social networking across a wide range of entertainment, communication and learning applications. == Broadband video takes off == Video has largely been defined by its use as an entertainment medium. Since the commercial availability of the television in the late '30s video has become the dominant entertainment medium far eclipsing audio and text based entertainment both in terms of time and dollars spent. Within the past decade, video use has rapidly evolved across a broader range of devices, multiple locations and user applications. The popularization of the long-tail and user-generated video has further challenged people's ideas of what's possible with video. A key advantage of video relative to other media is its superior ability to communicate ideas and emotions economically. If a picture is worth a thousand words, then a video may be worth a thousand pictures. Video by its very nature is highly experiential, making communications more compelling, informative and memorable. == Social networking meets video == At the core of visual networking is the concept that people can participate in communities of content and communities of interest. A community of interest is defined as a community of people who share a common interest or passion. These people exchange ideas and thoughts about the given passion, but may know (or care) little about each other outside of this area. Participation in a community of interest can be compelling, entertaining and create a ‘sticky’ community where people return frequently and remain for extended periods. The unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose. Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. == Transition from search to discovery == The phrase The Long Tail was, according to Chris Anderson, first coined by himself in October 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. The Long Tail also has implications for the producers of content; especially those whose products could not—for economic reasons—find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavor. One example of this is YouTube, where thousands of diverse videos—whose content, production value or lack of popularity make them inappropriate for traditional television—are easily accessible to a wide range of viewers. The benefit to the consumer is that they know have an almost infinite choice of content to select from able to create their own specific channels based upon their unique needs. A potential negative side effect of the long tail is the rapidly growing inventory of text, audio and video content. The storage and distribution systems of the past restricted the number of songs, video, and books making it easier to search for what was relevant to the individual. As the long-tail has grown, more and more relevant and irrelevant content passes an individual by without their knowledge. This is especially true for video because unlike text-based files which can searched and indexed for easy finding, video typically has only its title as a clue to what's in it. This lack of comprehensive meta-data has limited the applicability of traditional search models. Augmenting traditional search has been the emergence of content based discovery tools that make people aware of relevant content based upon their participation in communities of interest and/or communities of content. The idea is that users may or may not start out searching for something, but they soon begin reacting to things they find, exploring links on pages they stumble upon and taking cues from fellow surfers about where to go. Instead of the old, passive, lean-back style of watching video, viewers are actively seeking content through discovery. People interact with each other, posting comments on what they just saw. Many sites now allow people to vote on videos, ranking and rating them. Ranking is the result of one of a number of algorithms that measure how many people have watched something or how many sites link to it. == Early examples == YouTube is the best early example of a visual networking experience. YouTube is a video sharing website where users can upload, view and share video clips. Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. Few statistics are publicly available regarding the number of videos on YouTube. However, in July 2006, the company revealed that more than 100 million videos were being watched every day, and 2.5 billion videos were watched in June 2006. 50,000 videos were being added per day in May 2006, and this increased to 65,000 by July. In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube. Telepresence refers to a set of technologies which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location. Telepresence requires that the senses of the user, or users, are provided with such stimuli as to give the feeling of being in that other location. Additionally, the user(s) may be given the ability to affect the remote location. In this case, the user's position, movements, actions, voice, etc. may be sensed, transmitted and duplicated in the remote location to bring about this effect. Therefore, information may be traveling in both directions between the user and the remote location. Critical the creating an in-person experience is the presence of high-definition video perfectly synchronized with stereophonic sound. A minimum system usually includes visual feedback. Ideally, the entire field of view of the user is filled with a view of the remote location, and the viewpoint corresponds to the movement and orientation of the user's head. In this way, it differs from television or cinema, where the viewpoint is out of the control of the viewer. == Other applications == While still in its infancy, visual networking applications are beginning to emerge that span both consumer and business markets. === Mobile video === Proliferation of multi-function mobile devices, particularl

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  Conditional disclosure of secrets

  Conditional disclosure of secrets (CDS) is a primitive, studied in information-theoretic cryptography, that allows distributed, non-communicating parties to coordinate the release of information to a third party. CDS was initially introduced for use in the context of private information retrieval, and has been related to communication complexity and non-local quantum computation. == Definition of conditional disclosure of secrets == The conditional disclosure of secrets setting involves three players; Alice, Bob and the referee. Alice receives an input x ∈ { 0 , 1 } n {\displaystyle x\in \{0,1\}^{n}} and a secret z ∈ { 0 , 1 } {\displaystyle z\in \{0,1\}} , and Bob receives a string y ∈ { 0 , 1 } n {\displaystyle y\in \{0,1\}^{n}} . A choice of Boolean function f : { 0 , 1 } 2 n → { 0 , 1 } {\displaystyle f:\{0,1\}^{2n}\rightarrow \{0,1\}} is fixed in advance and known to all players. Alice and Bob cannot communicate with one another, but share a string of random bits which we label r {\displaystyle r} . Alice and Bob compute messages m A = m A ( x , z , r ) {\displaystyle m_{A}=m_{A}(x,z,r)} and m B = m B ( y , r ) {\displaystyle m_{B}=m_{B}(y,r)} , which they send to the referee. The referee knows ( x , y ) {\displaystyle (x,y)} . A CDS protocol consists of the encoding maps applied by Alice and Bob. A protocol is said to be ϵ {\displaystyle \epsilon } -correct if, for all ( x , y ) ∈ f − 1 ( 1 ) {\displaystyle (x,y)\in f^{-1}(1)} , the referee can determine z {\displaystyle z} with probability 1 − ϵ {\displaystyle 1-\epsilon } . A protocol is said to be δ {\displaystyle \delta } -secure if, for all ( x , y ) ∈ f − 1 ( 0 ) {\displaystyle (x,y)\in f^{-1}(0)} the distribution of the messages is δ {\displaystyle \delta } close to a simulator distribution (in total variation distance), where the simulator distribution is independent of z {\displaystyle z} . The communication complexity of a CDS protocol P is the total number of bits of message sent by Alice and Bob. The CDS communication cost of a function, C D S ϵ , δ ( f ) {\displaystyle CDS_{\epsilon ,\delta }(f)} is the minimal communication cost of an ϵ {\displaystyle \epsilon } -correct, δ {\displaystyle \delta } secure protocol that implements f {\displaystyle f} . The randomness complexity and randomness cost of implementing a function in the CDS model are defined similarly, but consider the number of bits of shared random bits held by Alice and Bob. == Basic properties of the primitive == === Amplification === Supposing we have an ϵ {\displaystyle \epsilon } -correct and δ {\displaystyle \delta } -secure CDS protocol, it is known that we can find a new protocol which reduces the correctness and privacy errors at the expense of an increased communication and randomness cost. More specifically, the following theorem has been proven Theorem (Amplification). A CDS protocol for f which supports a single-bit secret with privacy and correctness error of 1/3 can be transformed into a new CDS protocol with privacy and correctness error of 2 − Ω ( k ) {\displaystyle 2^{-\Omega (k)}} and communication/randomness complexity which are larger than those of the original protocol by a multiplicative factor of O(k). In fact, somewhat more than the above theorem is true in that the size of the secret can also be made to be of length k {\displaystyle k} , while simultaneously reducing the correctness and privacy errors as above. The proof involves first encoding the secret z {\displaystyle z} into a secret sharing scheme, and then running the original CDS protocol on each share of the resulting scheme. === Closure === If a CDS protocol for a function f {\displaystyle f} is known, then certain simple modifications of f {\displaystyle f} have CDS protocols with similar efficiency. The simplest case is to consider a CDS protocol for function f {\displaystyle f} and ask for a similarly efficient protocol for the negation of f {\displaystyle f} , labelled ¬ f {\displaystyle \neg f} . This is addressed by the following theorem Theorem (CDS is closed under complement). Suppose that f has a CDS protocol with randomness cost of ρ {\displaystyle \rho } bits, communication complexity of t {\displaystyle t} bits, and privacy and correctness errors δ = ϵ = 2 − k {\displaystyle \delta =\epsilon =2^{-k}} . Then ¬ f {\displaystyle \neg f} has a CDS scheme with similar privacy and correctness errors, and randomness and communication complexity of O ( k 3 ρ 2 t + k 3 ρ 3 ) {\displaystyle O(k^{3}\rho ^{2}t+k^{3}\rho ^{3})} . The cost of a CDS protocol is also closed under formula's, in the following sense. Consider two functions f 1 {\displaystyle f_{1}} and f 2 {\displaystyle f_{2}} . Then, the communication and randomness costs of f 1 ∧ f 2 {\displaystyle f_{1}\wedge f_{2}} as well as f 1 ∨ f 2 {\displaystyle f_{1}\vee f_{2}} are not much larger than the sum of the costs for f 1 {\displaystyle f_{1}} and f 2 {\displaystyle f_{2}} . See Applebaum et al. for a precise statement. == Upper and lower bounds on communication cost == Given a function f {\displaystyle f} we would like to understand the communication and randomness costs to implement f {\displaystyle f} in the CDS setting. Towards understanding this, protocols for implementing CDS have been developed (which give an upper bound on the cost) and lower bound strategies have been developed. For most functions, there is a large gap between the known upper and lower bound, so understanding the cost of CDS remains largely an open problem. This section presents some of what is known so far about the cost of CDS. === Secret sharing based upper bound === A subject with a close relationship to CDS is secret sharing. Secret sharing constructions provide an upper bound on the cost of CDS protocols. A secret sharing scheme encodes a secret, s {\displaystyle s} into a set of shares S 1 , . . . , S n {\displaystyle S_{1},...,S_{n}} . Associated to any secret sharing scheme is an access structure, which consists of a set of authorized sets A = A 1 , . . . , A k {\displaystyle {\mathcal {A}}={A_{1},...,A_{k}}} with A i ⊆ { S 1 , . . . , S n } {\displaystyle A_{i}\subseteq \{S_{1},...,S_{n}\}} . The authorized sets are those subsets of the A i {\displaystyle A_{i}} from which it is possible to recover the secret recorded into the scheme. A succinct way to describe an access structure is in terms of a function f A : { 0 , 1 } n → { 0 , 1 } {\displaystyle f_{\mathcal {A}}:\{0,1\}^{n}\rightarrow \{0,1\}} . Each subset of the shares K [ x ] ⊂ { S 1 , . . . , S n } {\displaystyle K[x]\subset \{S_{1},...,S_{n}\}} is labelled by a string x ∈ { 0 , 1 } n {\displaystyle x\in \{0,1\}^{n}} such that x i = 1 {\displaystyle x_{i}=1} if and only if S i ∈ K {\displaystyle S_{i}\in K} . Then we define f A {\displaystyle f_{\mathcal {A}}} to be such that f A ( x ) = 1 {\displaystyle f_{\mathcal {A}}(x)=1} if and only if K [ x ] ∈ A {\displaystyle K[x]\in {\mathcal {A}}} . In words, the function f A {\displaystyle f_{\mathcal {A}}} is 1 when given an authorized subset as input, and 0 otherwise. A basic result in the theory of secret sharing is that an access structure A {\displaystyle {\mathcal {A}}} can be realized in a secret sharing scheme if and only if f A {\displaystyle f_{\mathcal {A}}} is monotone. The size of a secret sharing scheme is defined as the total number of bits in the shares S i {\displaystyle S_{i}} . For monotone functions, there is an upper bound on the communication cost in CDS for any monotone function f {\displaystyle f} in terms of the size of any secret sharing scheme with access structure given by f {\displaystyle f} , C D S ϵ = 0 , δ = 0 ( f ) ≤ S h a r i n g S i z e ( f ) {\displaystyle CDS_{\epsilon =0,\delta =0}(f)\leq SharingSize(f)} For some concrete classes of secret sharing schemes, this relationship can be extended to general (non-monotone) Boolean functions. This leads to an upper bound on CDS cost in terms of the size of any span program that computes f {\displaystyle f} , C D S ϵ = 0 , δ = 0 ( f ) ≤ S P k ( f ) {\displaystyle CDS_{\epsilon =0,\delta =0}(f)\leq SP_{k}(f)} The class of problems with efficient (polynomial size) span program is the complexity class M o d k L {\displaystyle Mod_{k}L} , so problems in this class have efficient CDS protocols. === Sub-exponential upper bounds for all functions === Using a matching vector family based construction, it has been proven that ∀ f , C D S ϵ = 0 , δ = 0 ( f ) ≤ 2 O ( n log ⁡ n ) {\displaystyle \forall f,\,\,\,\,\,\,CDS_{\epsilon =0,\delta =0}(f)\leq 2^{O({\sqrt {n\log n}})}} . The technique for this proof is similar to one used to prove upper bounds on private information retrieval. This upper bound on CDS also leads to sub-exponential upper bounds on the size of a large class of secret sharing schemes. === Lower bounds from communication complexity === In a CDS protocol, the referee is given the inputs ( x , y ) {\displaystyle (x,y)} . This means it is not clear if the messages sent by Alice a

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  Data independence

  Data independence is the type of data transparency that matters for a centralized DBMS. It refers to the immunity of user applications to changes made in the definition and organization of data. Application programs should not, ideally, be exposed to details of data representation and storage. The DBMS provides an abstract view of the data that hides such details. There are two types of data independence: physical and logical data independence. The data independence and operation independence together gives the feature of data abstraction. There are two levels of data independence. == Logical data independence == The logical structure of the data is known as the 'schema definition'. In general, if a user application operates on a subset of the attributes of a relation, it should not be affected later when new attributes are added to the same relation. Logical data independence indicates that the conceptual schema can be changed without affecting the existing schemas. == Physical data independence == The physical structure of the data is referred to as "physical data description". Physical data independence deals with hiding the details of the storage structure from user applications. The application should not be involved with these issues since, conceptually, there is no difference in the operations carried out against the data. There are three types of data independence: Logical data independence: The ability to change the logical (conceptual) schema without changing the External schema (User View) is called logical data independence. For example, the addition or removal of new entities, attributes, or relationships to the conceptual schema or having to rewrite existing application programs. Physical data independence: The ability to change the physical schema without changing the logical schema is called physical data independence. For example, a change to the internal schema, such as using different file organization or storage structures, storage devices, or indexing strategy, should be possible without having to change the conceptual or external schemas. View level data independence: always independent no effect, because there doesn't exist any other level above view level. == Data independence == Data independence can be explained as follows: Each higher level of the data architecture is immune to changes of the next lower level of the architecture. The logical scheme stays unchanged even though the storage space or type of some data is changed for reasons of optimization or reorganization. In this, external schema does not change. In this, internal schema changes may be required due to some physical schema were reorganized here. Physical data independence is present in most databases and file environment in which hardware storage of encoding, exact location of data on disk, merging of records, so on this are hidden from user. == Data independence types == The ability to modify schema definition in one level without affecting schema of that definition in the next higher level is called data independence. There are two levels of data independence, they are Physical data independence and Logical data independence. Physical data independence is the ability to modify the physical schema without causing application programs to be rewritten. Modifications at the physical level are occasionally necessary to improve performance. It means we change the physical storage/level without affecting the conceptual or external view of the data. The new changes are absorbed by mapping techniques. Logical data independence is the ability to modify the logical schema without causing application programs to be rewritten. Modifications at the logical level are necessary whenever the logical structure of the database is altered (for example, when money-market accounts are added to banking system). Logical Data independence means if we add some new columns or remove some columns from table then the user view and programs should not change. For example: consider two users A & B. Both are selecting the fields "EmployeeNumber" and "EmployeeName". If user B adds a new column (e.g. salary) to his table, it will not affect the external view for user A, though the internal schema of the database has been changed for both users A & B. Logical data independence is more difficult to achieve than physical data independence, since application programs are heavily dependent on the logical structure of the data that they access.

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  Non-local means

  Non-local means is an algorithm in image processing for image denoising. Unlike "local mean" filters, which take the mean value of a group of pixels surrounding a target pixel to smooth the image, non-local means filtering takes a mean of all pixels in the image, weighted by how similar these pixels are to the target pixel. This results in much greater post-filtering clarity, and less loss of detail in the image compared with local mean algorithms. If compared with other well-known denoising techniques, non-local means adds "method noise" (i.e. error in the denoising process) which looks more like white noise, which is desirable because it is typically less disturbing in the denoised product. Recently non-local means has been extended to other image processing applications such as deinterlacing, view interpolation, and depth maps regularization. == Definition == Suppose Ω {\displaystyle \Omega } is the area of an image, and p {\displaystyle p} and q {\displaystyle q} are two points within the image. Then, the algorithm is: u ( p ) = 1 C ( p ) ∫ Ω v ( q ) f ( p , q ) d q . {\displaystyle u(p)={1 \over C(p)}\int _{\Omega }v(q)f(p,q)\,\mathrm {d} q.} where u ( p ) {\displaystyle u(p)} is the filtered value of the image at point p {\displaystyle p} , v ( q ) {\displaystyle v(q)} is the unfiltered value of the image at point q {\displaystyle q} , f ( p , q ) {\displaystyle f(p,q)} is the weighting function, and the integral is evaluated ∀ q ∈ Ω {\displaystyle \forall q\in \Omega } . C ( p ) {\displaystyle C(p)} is a normalizing factor, given by C ( p ) = ∫ Ω f ( p , q ) d q . {\displaystyle C(p)=\int _{\Omega }f(p,q)\,\mathrm {d} q.} == Common weighting functions == The purpose of the weighting function, f ( p , q ) {\displaystyle f(p,q)} , is to determine how closely related the image at the point p {\displaystyle p} is to the image at the point q {\displaystyle q} . It can take many forms. === Gaussian === The Gaussian weighting function sets up a normal distribution with a mean, μ = B ( p ) {\displaystyle \mu =B(p)} and a variable standard deviation: f ( p , q ) = e − | B ( q ) − B ( p ) | 2 h 2 {\displaystyle f(p,q)=e^{-{{\left\vert B(q)-B(p)\right\vert ^{2}} \over h^{2}}}} where h {\displaystyle h} is the filtering parameter (i.e., standard deviation) and B ( p ) {\displaystyle B(p)} is the local mean value of the image point values surrounding p {\displaystyle p} . == Discrete algorithm == For an image, Ω {\displaystyle \Omega } , with discrete pixels, a discrete algorithm is required. u ( p ) = 1 C ( p ) ∑ q ∈ Ω v ( q ) f ( p , q ) {\displaystyle u(p)={1 \over C(p)}\sum _{q\in \Omega }v(q)f(p,q)} where, once again, v ( q ) {\displaystyle v(q)} is the unfiltered value of the image at point q {\displaystyle q} . C ( p ) {\displaystyle C(p)} is given by: C ( p ) = ∑ q ∈ Ω f ( p , q ) {\displaystyle C(p)=\sum _{q\in \Omega }f(p,q)} Then, for a Gaussian weighting function, f ( p , q ) = e − | B ( q ) 2 − B ( p ) 2 | h 2 {\displaystyle f(p,q)=e^{-{{\left\vert B(q)^{2}-B(p)^{2}\right\vert } \over h^{2}}}} where B ( p ) {\displaystyle B(p)} is given by: B ( p ) = 1 | R ( p ) | ∑ i ∈ R ( p ) v ( i ) {\displaystyle B(p)={1 \over |R(p)|}\sum _{i\in R(p)}v(i)} where R ( p ) ⊆ Ω {\displaystyle R(p)\subseteq \Omega } and is a square region of pixels surrounding p {\displaystyle p} and | R ( p ) | {\displaystyle |R(p)|} is the number of pixels in the region R {\displaystyle R} . == Efficient implementation == The computational complexity of the non-local means algorithm is quadratic in the number of pixels in the image, making it particularly expensive to apply directly. Several techniques were proposed to speed up execution. One simple variant consists of restricting the computation of the mean for each pixel to a search window centred on the pixel itself, instead of the whole image. Another approximation uses summed-area tables and fast Fourier transform to calculate the similarity window between two pixels, speeding up the algorithm by a factor of 50 while preserving comparable quality of the result.

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  WYSIWYS

  In cryptography, What You See Is What You Sign (WYSIWYS) is a property of digital signature systems that ensures the semantic content of signed messages can not be changed, either by accident or intent. == Mechanism of WYSIWYS == When digitally signing a document, the integrity of the signature relies not just on the soundness of the digital signature algorithms that are used, but also on the security of the computing platform used to sign the document. The WYSIWYS property of digital signature systems aims to tackle this problem by defining a desirable property that the visual representation of a digital document should be consistent across computing systems, particularly at the points of digital signature and digital signature verification. It is relatively easy to change the interpretation of a digital document by implementing changes on the computer system where the document is being processed, and the greater the semantic distance, the easier it gets. From a semantic perspective this creates uncertainty about what exactly has been signed. WYSIWYS is a property of a digital signature system that ensures that the semantic interpretation of a digitally signed message cannot be changed, either by accident or by intent. This property also ensures that a digital document to be signed can not contain hidden semantic content that can be revealed after the signature has been applied. Though a WYSIWYS implementation is only as secure as the computing platform it is running on, various methods have been proposed to make WYSIWYS more robust. The term WYSIWYS was coined by Peter Landrock and Torben Pedersen to describe some of the principles in delivering secure and legally binding digital signatures for Pan-European projects.

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  Semi-Automatic Ground Environment

  The Semi-Automated Ground Environment (SAGE) was a system of large computers and associated networking equipment that coordinated data from many radar sites and processed it to produce a single unified image of the airspace over a wide area. SAGE directed and controlled the NORAD response to a possible Soviet air attack, operating in this role from the late 1950s into the 1980s. The processing power behind SAGE was supplied by the largest discrete component-based computer ever built, the AN/FSQ-7, manufactured by IBM. Each SAGE Direction Center (DC) housed an FSQ-7 which occupied an entire floor, approximately 22,000 square feet (2,000 m2) not including supporting equipment. The FSQ-7 was actually two computers, "A" side and "B" side. Computer processing was switched from "A" side to "B" side on a regular basis, allowing maintenance on the unused side. Information was fed to the DCs from a network of radar stations as well as readiness information from various defense sites. The computers, based on the raw radar data, developed "tracks" for the reported targets, and automatically calculated which defenses were within range. Operators used light guns to select targets on-screen for further information, select one of the available defenses, and issue commands to attack. These commands would then be automatically sent to the defense site via teleprinter. Connecting the various sites was an enormous network of telephones, modems and teleprinters. Later additions to the system allowed SAGE's tracking data to be sent directly to CIM-10 Bomarc missiles and some of the US Air Force's interceptor aircraft in-flight, directly updating their autopilots to maintain an intercept course without operator intervention. Each DC also forwarded data to a Combat Center (CC) for "supervision of the several sectors within the division" ("each combat center [had] the capability to coordinate defense for the whole nation"). SAGE became operational in the late 1950s and early 1960s at an estimated total cost between 8 and 12 billion dollars, four times the cost of the Manhattan Project. Throughout its development, there were continual concerns about its real ability to deal with large attacks, and the Operation Sky Shield tests showed that only about one-fourth of enemy bombers would have been intercepted. Nevertheless, SAGE was the backbone of NORAD's air defense system into the 1980s, by which time the tube-based FSQ-7s were increasingly costly to maintain and completely outdated. Today the same command and control task is carried out by microcomputers, based on the same basic underlying data. == Background == === Earlier systems === Just prior to World War II, Royal Air Force (RAF) tests with the new Chain Home (CH) radars had demonstrated that relaying information to the fighter aircraft directly from the radar sites was not feasible. The radars determined the map coordinates of the enemy, but could generally not see the fighters at the same time. This meant the fighters had to be able to determine where to fly to perform an interception but were often unaware of their own exact location and unable to calculate an interception while also flying their aircraft. The solution was to send all of the radar information to a central control station where operators collated the reports into single tracks, and then reported these tracks to the airbases, or sectors. The sectors used additional systems to track their own aircraft, plotting both on a single large map. Operators viewing the map could then see what direction their fighters would have to fly to approach their targets and relay that simply by telling them to fly along a certain heading or vector. This Dowding system was the first ground-controlled interception (GCI) system of large scale, covering the entirety of the UK. It proved enormously successful during the Battle of Britain, and is credited as being a key part of the RAF's success. The system was slow, often providing information that was up to five minutes out of date. Against propeller driven bombers flying at perhaps 225 miles per hour (362 km/h) this was not a serious concern, but it was clear the system would be of little use against jet-powered bombers flying at perhaps 600 miles per hour (970 km/h). The system was extremely expensive in manpower terms, requiring hundreds of telephone operators, plotters and trackers in addition to the radar operators. This was a serious drain on manpower, making it difficult to expand the network. The idea of using a computer to handle the task of taking reports and developing tracks had been explored beginning late in the war. By 1944, analog computers had been installed at the CH stations to automatically convert radar readings into map locations, eliminating two people. Meanwhile, the Royal Navy began experimenting with the Comprehensive Display System (CDS), another analog computer that took X and Y locations from a map and automatically generated tracks from repeated inputs. Similar systems began development with the Royal Canadian Navy, DATAR, and the US Navy, the Naval Tactical Data System (NTDS). A similar system was also specified for the Nike SAM project, specifically referring to a US version of CDS, coordinating the defense over a battle area so that multiple batteries did not fire on a single target. All of these systems were relatively small in geographic scale, generally tracking within a city-sized area. === Valley Committee === When the Soviet Union tested its first atomic bomb in August 1949, the topic of air defense of the US became important for the first time. A study group, the "Air Defense Systems Engineering Committee", was set up under the direction of Dr. George Valley to consider the problem and is known to history as the "Valley Committee". Their December report noted a key problem in air defense using ground-based radars. A bomber approaching a radar station would detect the signals from the radar long before the reflection off the bomber was strong enough to be detected by the station. The committee suggested that when this occurred, the bomber would descend to low altitude, thereby greatly limiting the radar horizon, allowing the bomber to fly past the station undetected. Although flying at low altitude greatly increased fuel consumption, the team calculated that the bomber would only need to do this for about 10% of its flight, making the fuel penalty acceptable. The only solution to this problem was to build a huge number of stations with overlapping coverage. At that point the problem became one of managing the information. Manual plotting was ruled out as too slow, and a computerized solution was the only possibility. To handle this task, the computer would need to be fed information directly, eliminating any manual translation by phone operators, and it would have to be able to analyze that information and automatically develop tracks. A system tasked with defending cities against the predicted future Soviet bomber fleet would have to be dramatically more powerful than the models used in the NTDS or DATAR. The Committee then had to consider whether or not such a computer was possible. The Valley Committee was introduced to Jerome Wiesner, associate director of the Research Laboratory of Electronics at MIT. Wiesner noted that the Servomechanisms Laboratory had already begun development of a machine that might be fast enough. This was the Whirlwind I, originally developed for the Office of Naval Research as a general purpose flight simulator that could simulate any current or future aircraft by changing its software. Wiesner introduced the Valley Committee to Whirlwind's project lead, Jay Forrester, who convinced him that Whirlwind was sufficiently capable. In September 1950, an early microwave early-warning radar system at Hanscom Field was connected to Whirlwind using a custom interface developed by Forrester's team. An aircraft was flown past the site, and the system digitized the radar information and successfully sent it to Whirlwind. With this demonstration, the technical concept was proven. Forrester was invited to join the committee. === Project Charles === With this successful demonstration, Louis Ridenour, chief scientist of the Air Force, wrote a memo stating "It is now apparent that the experimental work necessary to develop, test, and evaluate the systems proposals made by ADSEC will require a substantial amount of laboratory and field effort." Ridenour approached MIT President James Killian with the aim of beginning a development lab similar to the war-era Radiation Laboratory that made enormous progress in radar technology. Killian was initially uninterested, desiring to return the school to its peacetime civilian charter. Ridenour eventually convinced Killian the idea was sound by describing the way the lab would lead to the development of a local electronics industry based on the needs of the lab and the students who would leave the lab to start their

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  Business intelligence

  Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, business intelligence is considered most effective when it combines data from the market in which a company operates (external data) with data from internal company sources, such as financial and operational information. When integrated, external and internal data provide a comprehensive view that creates ‘intelligence’ not possible from any single data source alone. Among their many uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts. BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support. == History == The earliest known use of the term business intelligence is in Richard Millar Devens' Cyclopædia of Commercial and Business Anecdotes (1865). Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors: Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many battles fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence. When Hans Peter Luhn, a researcher at IBM, used the term business intelligence in an article published in 1958, he employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal." In 1989, Howard Dresner (later a Gartner analyst) proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. == Definition == According to Solomon Negash and Paul Gray, business intelligence (BI) can be defined as systems that combine: Data gathering Data storage Knowledge management with analysis to evaluate complex corporate and competitive information for presentation to planners and decision makers, with the objective of improving the timeliness and the quality of the input to the decision process." According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." Under this definition, business intelligence encompasses information management (data integration, data quality, data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: Multidimensional aggregation and allocation Denormalization, tagging, and standardization Realtime reporting with analytical alert A method of interfacing with unstructured data sources Group consolidation, budgeting, and rolling forecasts Statistical inference and probabilistic simulation Key performance indicators optimization Version control and process management Open item management Forrester distinguishes this from the business-intelligence market, which is "just the top layers of the BI architectural stack, such as reporting, analytics, and dashboards." === Compared with competitive intelligence === Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence. === Compared with business analytics === Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality. == Unstructured data == Business operations can generate a very large amount of data in the form of emails, memos, notes from call centers, news, user groups, chats, reports, web pages, presentations, image files, video files, and marketing material. According to Merrill Lynch, more than 85% of all business information exists in these forms; a company might only use such a document a single time. Because of the way it is produced and stored, this information is either unstructured or semi-structured. The management of semi-structured data is an unsolved problem in the information technology industry. According to projections from Gartner (2003), white-collar workers spend 30–40% of their time searching, finding, and assessing unstructured data. BI uses both structured and unstructured data. The former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision-making. Because of the difficulty of properly searching, finding, and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task, or project. This can ultimately lead to poorly informed decision-making. Therefore, when designing a business intelligence/DW solution, the specific problems associated with semi-structured and unstructured data must be accommodated, as well as those associated with structured data. === Limitations of semi-structured and unstructured data === There are several challenges to developing BI with semi-structured data. According to Inmon & Nesavich, some of those are: Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. Terminology – Among researchers and analysts, there is a need to develop standardized terminology. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies". === Metadata === To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metadata. Many systems already capture some metadata (e.g. filename, author, size, etc.), but more usef

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  Natural Language Toolkit

  The Natural Language Toolkit, or more commonly NLTK, is a suite of libraries and programs for symbolic and statistical natural language processing (NLP) for English written in the Python programming language. It supports classification, tokenization, stemming, tagging, parsing, and semantic reasoning functionalities. It was developed by Steven Bird and Edward Loper in the Department of Computer and Information Science at the University of Pennsylvania. NLTK includes graphical demonstrations and sample data. It is accompanied by a book that explains the underlying concepts behind the language processing tasks supported by the toolkit, plus a cookbook. NLTK is intended to support research and teaching in NLP or closely related areas, including empirical linguistics, cognitive science, artificial intelligence, information retrieval, and machine learning. NLTK has been used successfully as a teaching tool, as an individual study tool, and as a platform for prototyping and building research systems. == Library highlights == Discourse representation Lexical analysis: Word and text tokenizer n-gram and collocations Part-of-speech tagger Tree model and Text chunker for capturing Named-entity recognition

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  Semiotics of social networking

  The semiotics of social networking discusses the images, symbols and signs used in systems that allow users to communicate and share experiences with each other. Examples of social networking systems include Facebook, Twitter and Instagram. == Semiotics == Semiotics is a discipline that studies images, symbols, signs and other similarly related objects in an effort to understand their use and meaning. Semiotic structuralism seeks the meaning of these objects within a social context. Post-structuralist theories take tools from structuralist semiotics in combination with social interaction, creating social semiotics. Social semiotics is “a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances and which tries to explain meaning-making as a social practice.” “Social semiotics also examines semiotic practices, specific to a culture and community, for the making of various kinds of texts and meanings in various situational contexts and contexts of culturally meaningful activity”. Social semiotics is concerned with studying human interactions. == Social networking == Social networking is the communication among people within a virtual social space. This medium of communication allows insight into the significance of social semiotics. “Millions of people now interact through blogs, collaborate through wikis, play multiplayer games, publish podcasts and video, build relationships through social network sites and evaluate all the above forms of communication through feedback and ranking mechanisms”. Social semiotics “unlike speech, writing necessitates some sort of technology in the form of person device interaction”. Social semiotics functions through the triad of communication or Peircean semiotics in the form of sign, object, interpretant (Chart 1) and “Human, Machine, Tag (Information)” (Chart 2). In Peircean semiotics (Chart 1), "A sign…[in the form of representamen] is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That sign which it creates I call the interpretant of the first sign. The sign stands for an object, not in all respects, but in reference to a sort of idea which I have something called the ground of the representamen". This example of the triangle of Human, Machine, Tag is shown when looking at tagging photographs on Facebook (Chart 3). The Human takes the photo on a camera and puts the digital file (information) on the Machine, the Machine is then navigated to Facebook where the file is downloaded. The Human has the Machine Tag the photo with information (e. g., names, places, data) for other Humans to see. This process then can be continued (see Chart 2). “Collaborative tagging has been quickly gaining ground because of its ability to recruit the activity of web users into effectively organizing and sharing large amounts of information”.

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  Pivot to video

  "Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content (generally published on their own web sites) in favor of short-form video content (often published on third-party platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok). These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. However, many media commentators have argued that this shift was primarily motivated by advertising revenue, and that only advertisers, not consumers, prefer video over text. The pivot's contribution to job loss in the media industry has given the phrase "pivot to video" an association with decline, especially in a business context. Commentators have also noted a lack of transparency and accuracy in the viewership metrics reported by platforms such as Facebook, pointing out that abrupt shifts in platforms' proprietary algorithms can have devastating effects on publishers' viewership, traffic, and revenue. Following a scandal in which Facebook revealed it had artificially inflated numbers to its advertisers about how long viewers watched ads, many journalists and industry analysts concluded that the shift to video was based on such misleading or inaccurate metrics, which created a false impression that there was customer demand for additional video content. == History == Streaming media technology has been available since the early 1990s, though it was relatively low-fidelity and not widely available until the mid-2000s. In 2007, traditional media publishers including the New York Times, Washington Post and Time Inc. created new divisions to develop web videos, and Facebook launched its video platform. Twitter purchased micro-video service Vine in October 2012, began adding native video streaming in late 2014, and acquired video-streaming service Periscope in January 2015. An August 2014 profile on BuzzFeed noted the publisher's large investment into video production, and observed that "the future of BuzzFeed may not even be on BuzzFeed.com. One of the company’s nascent ideas, BuzzFeed Distributed, will be a team of 20 people producing content that lives entirely on other popular platforms, like Tumblr, Instagram or Snapchat." On 7 January 2015, Facebook issued a statement about "the shift to video," reporting that "since June 2014, Facebook has averaged more than 1 billion video views every day." Media critic John Herrman argued that "What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution." In February 2015, the digital video-journalism publisher NowThis announced that it would operate without a home page, producing content to be published directly on social media platforms. In April 2016, Mashable fired much of its editorial staff, attempting to pivot away from hard news coverage while "growing Mashable across every platform" and doubling down on branded content and video. By December 2017, following a sale to Ziff Davis, Mashable retreated from this focus on video; Bernard Gershon, president of GershonMedia, said that the announcement of many such "pivots" were actually aimed primarily at investors. By 2017, "advertiser interest in video [was] insatiable... Any CFO is going to say 'How can we get more video?'" according to an executive of the publishers' trade association Digital Content Next. Publishers such as Vanity Fair, the Washington Post, and Sports Illustrated began adapting their own articles into cheap video content, either dictated by a newsreader or animated as a slideshow with captions, which could be shared on social platforms or even played alongside the articles themselves. June 2017 saw numerous high-profile pivots to video. Vocativ laid off at least 20 staff, including its entire newsroom, explaining that "as the industry evolves, we are undertaking a strategic shift to focus exclusively on video content that will be distributed via social media and other platforms." Fox Sports eliminated its entire writing staff to focus on creating "premium video across all platforms." And MTV News announced a restructuring that would cut its writing team. Less than two years earlier, MTV News had hired Grantland co-founder Dan Fierman to lead a significant investment in "longform" political and cultural reporting, but Fierman left in April 2017, and in June MTV announced it was "shifting resources into short-form video content more in line with young people's media consumption habits." In July, Vice Media laid off at least 60 employees, including the editor-in-chief of Vice Sports, while expanding video production. August 2017 saw Mic cut ten writers and directed the remainder of the newsroom to generate videos for social platforms. CEO Chris Altchek said "When you think about how many hours people spend watching video versus reading, the audience has already spoken." The move was ultimately unsuccessful, and Mic laid off the majority of its staff a year later before being sold to Bustle Media Group for a fraction of its former value. In September 2017, the for-profit wiki-hosting company Fandom began adding commercially produced videos to its otherwise user-generated wiki subdomains, explicitly citing the need to "keep up with user and advertiser expectations" by "diversifying our content," claiming without substantiation that "consumer patterns are changing," necessitating the addition of "complementary video" to accommodate that supposed need. Objection to the content in these videos and its sharp contrast against the content of the wiki sites to which they were applied led to vocal user backlash, leading Fandom CCO Dorth Raphaely to offer the following non-committal response: "I agree that with these videos in particular we did not deliver the right type of content experience." Movie Pilot CEO Tobi Bauckhage explained his company's fall 2017 layoffs as part of moving "from a text-based publishing model to video... a reaction to the fact that Facebook has changed their algorithms in favor of video instead of referral traffic over the last 12 months and we were losing money in the publishing bit of our business." As part of the company's change in direction, the majority of its staff was laid off and its parent company was sold to Webedia. In November 2017, magazine publisher Condé Nast cut jobs, reduced the frequency of several magazines, and shut down the print edition of Teen Vogue, then invested significant new resources in video production, with a senior executive saying "In the next 24 months, I hope that video is half our business... It’s critical. It’s the macro trend of content consumption." In February 2018, Vox Media cut approximately 50 employees, primarily those assigned to "social video," as Vox CEO Jim Bankoff admitted that those efforts were not "viable audience or revenue growth drivers." In August 2020, Facebook Inc. (now Meta Platforms) pivoted Instagram to video in an effort to replicate the success of TikTok and appeal to a younger audience, introducing "reels" as a form of video and promoting them aggressively. Reels accounted more than half the 20 most-viewed posts on Facebook; however, most of these reels were anonymous aggregations of content from TikTok. Elon Musk declared in early 2024 that X (formerly Twitter) was now a "video-first platform", which has been described by critics as a "pivot to video". == As euphemism == In 2017, Journalist Brian Feldman said that "'Pivoting to video' has become a business strategy for digital publishers common enough in recent months to be a kind of cliché — a slick way to describe something else: layoffs." In response, writers use the phrase as gallows humor shorthand for death or cancellation, as in "how do i tell my bf i want our relationship to pivot to video" (SkyNews' Mollie Goodfellow) or "Horse broke its leg, so we had to take it out back and help it 'pivot to video'" (blogger Anil Dash). == Facebook metrics controversy == In September 2016, Facebook admitted that it had reported artificially inflated numbers to its advertisers about how long viewers watched ads leading to an overestimation of 60-80%. Plaintiffs in a later court case allege the discrepancy was as high as 150-900%. Facebook apologized in an official statement and in multiple staff appearances at New York Advertising Week. Two months later, Facebook disclosed additional discrepancies in audience metrics. In October 2018, a California federal court unsealed the text of a class action lawsuit filed by advertisers against Facebook, alleging that Facebook had known since 2015 that its viewership numbers were highly inflated, that internal records showed it "was far from an hon

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  Viral marketing

  Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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  Cryptee

  Cryptee is a privacy focused client-side encrypted and cross-platform productivity suite and data storage service. == History == Cryptee was founded in 2017, by John Ozbay, a cybersecurity researcher, commenter, and activist, to exclusively focus on providing a secure document editing service similar to Google Docs and Photos for everyone, with a particular focus on victims and survivors of domestic abuse, journalists and reporters. == Software == Users can write personal documents, notes, journals, store images, videos, and various kinds of other files. The source code of Cryptee is open source and publicly available to allow anyone to audit the service with ease, and help identify errors or potential vulnerabilities in a public and transparent manner. Cryptee has a few key features that differentiate it from other services in the industry, such as its Ghost Folders and Ghost Albums features, built specifically with victims and survivors of domestic abuse, journalists and reporters in mind. Cryptee allows users to hide (ghost) folders for plausible deniability also as known as deniable encryption in the field of cryptography and steganography, and ensure privacy even under coercion. === Features === Cryptee Docs' features include: To-do lists, Markdown support, KaTeX math and file attachments. cross-platform accessible, as it is a progressive web app. Bulk transfer from other note taking apps such as Evernote. Encrypted PDF and print-accurate (A4 and U.S. Letter paper-sized) text editing. Ability to edit docx files Cryptee Photos' features include: Ability to create slideshows. Ability to store original quality of photos. Ability to tag photos for organization. === Commercial strategy === The company's commercial strategy is focused on offering to its users an open source and transparent Photo Storage, Document Editor and Cloud Storage services without trackers or advertisements as it seeks to compete with Google Docs, Google Photos and similar services through its offerings. === Privacy === Cryptee utilizes zero-access storage to safe-keep all users' sensitive digital belongings. == Advocacy == === Lockdown mode === In July 2022, to fortify iPhones against the Pegasus Spyware, Apple announced a new, upcoming Lockdown Mode feature in iOS 16, welcomed by many experts. In the following weeks after Apple's announcement, in August 2022, the Founder and CEO of Cryptee, and privacy activist John Ozbay published their research detailing shortcoming of Apple's Lockdown Mode. They demonstrated that enabling Lockdown Mode makes it possible for all websites and online ads to be able to detect if users have Lockdown Mode enabled or not. This was due to the fact that disabling web fonts (an attack surface) was detectable by websites. === Confrontations against Apple === ==== On PWAs ==== In February 2024, Apple announced plans to kill progressive web apps on iOS devices in the EU, claiming it was to comply with the Digital Markets Act (DMA). The announcement was criticized as anti-competitive by many in the tech industry, including by Tim Sweeney, the CEO of Epic Games. In response, Cryptee started working together with Open Web Advocacy (OWA), an international not-for-profit digital rights group to advocate for the future of the open web, promote web browser choice on mobile operating systems through challenging Apple's anti-competitive third party browser engine ban, and to champion the use and equality of progressive web apps over native apps, by reaching out to the European Union's Digital Markets Act (DMA) team. To better understand the consequences of Apple's decision to kill web apps, the EU announced that they "seek to investigate Apple over cutting off web apps", and that they sent "requests for information to Apple and to app developers, who can provide useful information for our assessment". Apart from sending a response to the EU, Cryptee, along with the OWA, launched an open letter to Tim Cook, which in 48 hours, got thousands of signatories including European Parliament Members Karen Melchior and Patrick Breyer; and thousands of other developers and organizations from over 100 countries. Consequently, 24 hours later, Apple backed off, and reversed course on its plan to cut off progressive web apps in the EU. ==== Ozbay's representations ==== Following the events, eventually on March 18, 2024, Founder and CEO of Cryptee John Ozbay represented the Open Web Advocacy group in European Union's Digital Markets Act (DMA) hearing for Apple. At the hearing, OWA confronted Apple, accused Apple of "maliciously intending to undermine user choice", and stated that there was no defense for Apple's behavior. In response, according to the tech news outlet Ars Technica, Apple's spokesperson "seemed to dodge Ozbay's question". ==== Cooperation with the EU ==== Within a week of the hearing, the European Union announced a DMA non-compliance investigation against Apple and United States' Department of Justice filed an antitrust lawsuit against Apple. A few months later, on June 27, 2024, Cryptee, in cooperation with EDRi — an international advocacy group, along with Article 19 — a British international human rights organization, Privacy International, F-Droid, Free Software Foundation Europe, Guardian Project and others have submitted a comprehensive analysis to the European Commission about how Apple's plans to comply with the Digital Markets Act are insufficient. == Reviews == In a 2018 article, Wall Street Journal's MarketWatch reviewed Cryptee, articulating the fact that Cryptee offers zero-access storage for photos, files, documents and notes, and pointed out that: "Being based in Estonia puts Cryptee outside the “14 eyes jurisdiction,” an international surveillance alliance of European Union and North American countries, making it less likely it will be targeted with demands for data". In addition, the review highlighted Cryptee's Ghost Folders feature which ensures privacy even under coercion. In a 2019 article, Reclaim The Net named Cryptee as one of the "5 great privacy-focused Evernote alternatives to keep your notes safe", underlining that: "When it comes to security, this app is state of the art." and that "When making this app, the developers thought about every aspect of security and have taken every precaution to make it as secure as possible.". The review further underscored Cryptee's open-source nature, its strong encryption, and easy migration features. In a 2021 article, The Verge reviewed Cryptee, pointing out that Cryptee, based out of Europe, is one of the main photo storage service alternatives to Google Photos, and that it's their recommendation for users who are "concerned about privacy and like the idea of encryption" as Cryptee "offers to keep all your photos encrypted using AES-256". In a 2024 article, Beebom, enlisted Cryptee as one of the "7 best iCloud Photos Alternatives for iPhone and iPad", complimenting Cryptee's simplicity, its use of encryption to safeguard users' photos against hacking by not storing any unencrypted data. The article also provided further attention to Cryptee's additional features such as such as Ghost Albums, slideshows, easy-to-use drag and drop uploads, tagging and users' ability to store original-quality photos on Cryptee, concluding that Cryptee is "a safe bet if you are on the lookout for a privacy-centric iCloud Photos alternative".

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  Data lake

  A data lake is a system or repository of data stored in its natural/raw format, usually object blobs or files. A data lake is usually a single store of data including raw copies of source system data, sensor data, social data etc., and transformed data used for tasks such as reporting, visualization, advanced analytics, and machine learning. A data lake can include structured data from relational databases (rows and columns), semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video). A data lake can be established on premises (within an organization's data centers) or in the cloud (using cloud services). == Background == James Dixon, then chief technology officer at Pentaho, coined the term by 2011 to contrast it with data mart, which is a smaller repository of interesting attributes derived from raw data. In promoting data lakes, he argued that data marts have several inherent problems, such as information siloing. PricewaterhouseCoopers (PwC) said that data lakes could "put an end to data silos". In their study on data lakes, they noted that enterprises were "starting to extract and place data for analytics into a single, Hadoop-based repository." == Examples == Many companies use cloud storage services such as Google Cloud Storage and Amazon S3 or a distributed file system such as Apache Hadoop distributed file system (HDFS). There is a gradual academic interest in the concept of data lakes. For example, Personal DataLake at Cardiff University is a new type of data lake which aims at managing big data of individual users by providing a single point of collecting, organizing, and sharing personal data. Early data lakes, such as Hadoop 1.0, had limited capabilities because it only supported batch-oriented processing (Map Reduce). Interacting with it required expertise in Java, map reduce and higher-level tools like Apache Pig, Apache Spark and Apache Hive (which were also originally batch-oriented). == Criticism == Poorly managed data lakes have been facetiously called data swamps. In June 2015, David Needle characterized "so-called data lakes" as "one of the more controversial ways to manage big data". PwC was also careful to note in their research that not all data lake initiatives are successful. They quote Sean Martin, CTO of Cambridge Semantics: We see customers creating big data graveyards, dumping everything into Hadoop distributed file system (HDFS) and hoping to do something with it down the road. But then they just lose track of what’s there. The main challenge is not creating a data lake, but taking advantage of the opportunities it presents. They describe companies that build successful data lakes as gradually maturing their lake as they figure out which data and metadata are important to the organization. Another criticism is that the term data lake is used with many different meanings. It may be used to refer to, for example: any tools or data management practices that are not data warehouses; a particular technology for implementation; a raw data reservoir; a hub for ETL offload; or a central hub for self-service analytics. While critiques of data lakes are warranted, in many cases they apply to other data projects as well. For example, the definition of data warehouse is also changeable, and not all data warehouse efforts have been successful. In response to various critiques, McKinsey noted that the data lake should be viewed as a service model for delivering business value within the enterprise, not a technology outcome. == Data lakehouses == Data lakehouses are a hybrid approach that can ingest a variety of raw data formats like a data lake, while also providing ACID transactions and enforced data quality like a data warehouse.

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  Microsoft Security Development Lifecycle

  The Microsoft Security Development Lifecycle (SDL) is the approach Microsoft uses to integrate security into DevOps processes (sometimes called a DevSecOps approach). You can use this SDL guidance and documentation to adapt this approach and practices to your organization. == Overview == The practices outlined in the SDL approach are applicable to all types of software development and across all platforms, ranging from traditional waterfall methodologies to modern DevOps approaches. They can generally be applied to the following: Software – whether you are developing software code for firmware, AI applications, operating systems, drivers, IoT Devices, mobile device apps, web services, plug-ins or applets, hardware microcode, low-code/no-code apps, or other software formats. Note that most practices in the SDL are applicable to secure computer hardware development as well. Platforms – whether the software is running on a ‘serverless’ platform approach, on an on-premises server, a mobile device, a cloud hosted VM, a user endpoint, as part of a Software as a Service (SaaS) application, a cloud edge device, an IoT device, or anywhere else. == Practices == The SDL recommends 10 security practices to incorporate into your development workflows. Applying the 10 security practices of SDL is an ongoing process of improvement so a key recommendation is to begin from some point and keep enhancing as you proceed. This continuous process involves changes to culture, strategy, processes, and technical controls as you embed security skills and practices into DevOps workflows. The 10 SDL practices are: Establish security standards, metrics, and governance Require use of proven security features, languages, and frameworks Perform security design review and threat modeling Define and use cryptography standards Secure the software supply chain Secure the engineering environment Perform security testing Ensure operational platform security Implement security monitoring and response Provide security training == Versions ==

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