Yahoo! Mail (also written as Yahoo Mail) is a mailbox provider by Yahoo. It is one of the largest email services worldwide, with 225 million users. It is accessible via a web browser (webmail), mobile app, or through third-party email clients via the POP, SMTP, and IMAP protocols. Users can also connect non-Yahoo e-mail accounts to their Yahoo Mail inbox. The service was launched on October 8, 1997. The service is free for personal use, with an optional monthly fee for additional features. It is also available in several languages other than English. == History == === 1997–2002 === On October 8, 1997, Yahoo announced its acquisition of online communications company Four11 for $92 million in stock. As part of the purchase, Yahoo received Four11's RocketMail webmail service. Yahoo Mail, based on the RocketMail technology, launched at the same time. Yahoo! chose acquisition rather than internal platform development, because, as Healy said, "Hotmail was growing at thousands and thousands users per week. We did an analysis. For us to build, it would have taken four to six months, and by then, so many users would have taken an email account. The speed of the market was critical." On March 21, 2002, Yahoo! eliminated free software client access and introduced the $29.99 per year Mail Forwarding Service. Mary Osako, a Yahoo! Spokeswoman, told CNET, "For-pay services on Yahoo!, originally launched in February 1999, have experienced great acceptance from our base of active registered users, and we expect this adoption to continue to grow." === 2002–2010 === During 2002, the Yahoo network was gradually redesigned, including the company website, Yahoo Mail and other services. Along with the new design, new features were implemented, including drop-down menus in DHTML and keyboard shortcuts. On July 9, 2004, Yahoo! acquired Oddpost, a webmail service which simulated a desktop email client. Oddpost had features such as drag-and-drop support, right-click menus, RSS feeds, a preview pane, and increased speed using email caching to shorten response time. Many of the features were incorporated into an updated Yahoo! Mail service. ==== Competition ==== On April 1, 2004, Google announced its Gmail service with 1 GB of storage, although Gmail's invitation-only accounts kept the other webmail services at the forefront. Most major webmail providers, including Yahoo! Mail, increased their mailbox storage in response. Yahoo! first announced 100 MB of storage for basic accounts and 2 GB of storage for premium users. However, soon Yahoo Mail increased its free storage quota to 1 GB, before eventually allowing unlimited storage from March 27, 2007, until October 8, 2013. === 2011–2021 === In May 2011, Yahoo Mail rolled out a new interface. It included updated design, enhanced performance, and improved Facebook integration. In 2013, Yahoo! redesigned the site and removed several features, such as simultaneously opening multiple emails in tabs, sorting by sender name, and dragging mails to folders. The new email interface was geared to give an improved user-experience for mobile devices, but was criticized for having an inferior desktop interface. Many users objected to the unannounced nature of the changes through an online post asking Yahoo! to bring back mail tabs with one hundred thousand voting and nearly ten thousand commenting. The redesign produced a problem that caused an unknown number of users to lose access to their accounts for several weeks. In December 2013, Yahoo! Mail suffered a major outage where approximately one million users, one percent of the site's total users, could not access their emails for several days. Yahoo!'s then-CEO Marissa Mayer publicly apologized to the site's users. China Yahoo Mail announced in April 2013 that it would shut down that August as part of Yahoo ceasing services in China since acquiring a stake in Alibaba in 2005. Users with email address suffixes @yahoo.com.cn and @yahoo.cn could transfer their accounts to AliCloud to continue receiving messages through the end of 2014. In January 2014, an undisclosed number of usernames and passwords were released to hackers, following a security breach that Yahoo! believed had occurred through a third-party website. Yahoo! contacted affected users and requested that passwords be changed. In October 2015, Yahoo! updated the mail service with a "more subtle" redesign, as well as improved mobile features. The same release introduced the Yahoo! Account Key, a smartphone-based replacement for password logins. The app also added support for third-party mail accounts. In 2017, Yahoo! again redesigned the web interface with a "more minimal" look, and introduced the option to customize it with different color themes and layouts. In 2019, Yahoo released a redesigned Yahoo Mail app to organize user inboxes, introducing features including a one-tap unsubscribe tool, package tracking, and travel updates. In 2020, Yahoo Mail users were able to fill Walmart shopping carts directly from their inboxes, an industry first. Yahoo! also added a feature to view NFL matches. === 2022–present === In 2022, updates to the Yahoo Mail mobile app added tools to help manage receipts, gift cards, and subscriptions. AI-based additions in 2023 included a feature that automates tracking coupon codes and credits for online shopping, as well as updates to search suggestions, message summaries and AI writing assistance. In 2024, updates to the desktop interface added more AI-based features, including a "priority inbox" tab with automatically generated summaries of important messages and automated suggestions of next actions based on message contents. In February 2025, Yahoo aired its first Super Bowl ad since 2002, in which Bill Murray invited viewers to contact him at his Yahoo Mail email address ([email protected]). The address received nearly 150,000 emails in the first two hours after broadcast. In June 2025, Yahoo Mail introduced a "Catch Up" feature that provides AI-generated summaries and email previews and prompts users to choose to delete or retain each one. As part of the feature's launch, Yahoo Mail collaborated with streetwear brand Anti Social Social Club on an apparel release. == User interface == As many as three web interfaces were available at any given time. The traditional "Yahoo! Mail Classic" preserved the availability of their original 1997 interface until July 2013 in North America. A 2005 version included a new Ajax interface, drag-and-drop, improved search, keyboard shortcuts, address auto-completion, and tabs. However, other features were removed, such as column widths and one click delete-move-to-next. In October 2010, Yahoo! released a beta version of Yahoo! Mail, which included improvements to performance, search, and Facebook integration. In May 2011, this became the default interface. Their current Webmail interface was introduced in 2017. == Spam policy == Yahoo! Mail is often used by spammers to provide a "remove me" email address. Often, these addresses are used to verify the recipient's address, thus opening the door for more spam. Yahoo! does not tolerate this practice and terminates accounts connected with spam-related activities without warning, causing spammers to lose access to any other Yahoo! services connected with their ID under the Terms of Service. Additionally, Yahoo! stresses that its servers are based in California and any spam-related activity which uses its servers could potentially violate that state's anti-spam laws. In February 2006, Yahoo! announced its decision (along with AOL) to give some organizations the option to "certify" mail by paying up to one cent for each outgoing message, allowing the mail in question to bypass inbound spam filters. Few mailers used it and, Goodmail, the company running the certification process, shut down in 2011. === Filters === In order to prevent abuse, in 2002 Yahoo! Mail activated filters which changed certain words (that could trigger unwanted JavaScript events) and word fragments into other words. "mocha" was changed to "espresso", "expression" became "statement", and "eval" (short for "evaluation") became "review". This resulted in many unintended corrections, such as "prevent" (prevalent), "revalidation" (evaluation) and "media review" (medieval). When asked about these changes, Yahoo! explained that the changed words were common terms used in their privacy dashboard and were blacklisted to prevent hackers from sending damaging commands via the program's HTML function. Starting before February 7, 2006, Yahoo! Mail ended the practice, and began to add an underscore as a prefix to certain suspicious words and word fragments. === Greylisting === Incoming mail to Yahoo! addresses can be subjected to deferred delivery as part of Yahoo's incoming spam controls. This can delay delivery of mail sent to Yahoo! addresses without the sender or recipients being aware of it. The deferral is typically of short duration, but
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