AI For Economics Students

AI For Economics Students — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Message queuing service

    Message queuing service

    A message queueing service is a message-oriented middleware or MOM deployed in a compute cloud using software as a service model. Service subscribers access queues and or topics to exchange data using point-to-point or publish and subscribe patterns. It's important to differentiate between event-driven and message-driven (aka queue driven) services: Event-driven services (e.g. AWS SNS) are decoupled from their consumers. Whereas queue / message driven services (e.g. AWS SQS) are coupled with their consumers. Message queues can be a good buffer to handle spiky workloads but they have a finite capacity. According to Gregor Hohpe, message queues require proper mechanisms (aka flow controls) to avoid filling the queue beyond its manageable capacity and to keep the system stable. == Ordering Guarantees in Message Queues == Amazon SQS FIFO and Azure Service Bus sessions are queue-based messaging systems that provide ordering guarantees within a message group or session attempt but do not necessarily guarantee ordered delivery in cases of retries or failures. In SQS FIFO, messages in the same message group are processed in order, with subsequent messages held until the preceding message is successfully processed or moved to the dead-letter queue (DLQ). Once a message is placed in the DLQ, it is no longer retried, creating a gap in the sequence. However, the remaining messages continue to be delivered in order. Azure Service Bus sessions function similarly by maintaining ordering within a session, provided a single consumer processes messages sequentially. The implementation differs from SQS FIFO but follows the same fundamental ordering principle. In contrast, Apache Kafka is a distributed log-based messaging system that guarantees ordering within individual partitions rather than across the entire topic. Unlike queue-based systems, Kafka retains messages in a durable, append-only log, allowing multiple consumers to read at different offsets. Kafka uses manual offset management, giving consumers control over retries and failure handling. If a consumer fails to process a message, it can delay committing the offset, preventing further progress in that partition while other partitions remain unaffected. This partition-based design enables fault isolation and parallel processing while allowing ordering to be maintained within partitions, depending on consumer handling. == Vendors == Apache Kafka Apache Kafka is a distributed system consisting of servers that store and forward messages between producer client and consumer applications. IBM MQ IBM MQ offers a managed service that can be used on IBM Cloud and Amazon Web Services. Microsoft Azure Service Bus Service Bus offers queues, topics & subscriptions, and rules/actions in order to support publish-subscribe, temporal decoupling, and load balancing scenarios. Azure Service Bus is built on AMQP allowing any existing AMQP 1.0 client stack to interact with Service Bus directly or via existing .Net, Java, Node, and Python clients. Standard and Premium tiers allow for pay as you go or isolated resources at massive scale. Oracle Messaging Cloud Service This service provides a messaging solution for applications for asynchronous communication and is influenced by the Java Message Service (JMS) API specification. Any application platform that understands HTTP can also use Oracle Messaging Cloud Service through the REST interface. For Java applications, Oracle Messaging Cloud Service provides a Java library that implements and extends the JMS 1.1 interface. The Java library implements the JMS API by acting as a client of the REST API. Amazon Simple Queue Service Supports messages natively up to 256K, or up to 2GB by transmitting payload via S3. Highly scalable, durable and resilient. Provides loose-FIFO and 'at least once' delivery in order to provide massive scale. Supports REST API and optional Java Message Service client. Low latency. Utilizes Amazon Web Services. IronMQ Supports messages up to 64k; guarantees order; guarantees once only delivery; no delays retrieving messages. Supports REST API and beanstalkd open source protocol. Runs on multiple clouds including AWS and Rackspace. Scaling must be managed by user. RabbitMQ RabbitMQ is a reliable and mature messaging and streaming broker, which is easy to deploy on cloud environments, on-premises, and on your local machine. Supports AMQP, STOMP, MQTT StormMQ Open platform supports messages up to 50Mb. Uses AMQP to avoid vendor lock-in and provide language neutrality. Locate-It Option allows customers to audit the location of their data at all times and satisfy data protection principles. AnypointMQ An enterprise multi-tenant, cloud messaging service that performs advanced asynchronous messaging scenarios between applications. Anypoint MQ is fully integrated with Anypoint Platform, offering role based access control, client application management, and connectors.

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  • Trusted Computing

    Trusted Computing

    Trusted Computing (TC) is a technology developed and promoted by the Trusted Computing Group. The term is taken from the field of trusted systems and has a specialized meaning that is distinct from the field of confidential computing. With Trusted Computing, the computer will consistently behave in expected ways, and those behaviors will be enforced by computer hardware and software. Enforcing this behavior is achieved by loading the hardware with a unique encryption key that is inaccessible to the rest of the system and the owner. TC is controversial as the hardware is not only secured for its owner, but also against its owner, leading opponents of the technology like free software activist Richard Stallman to deride it as "treacherous computing", and certain scholarly articles to use scare quotes when referring to the technology. Trusted Computing proponents such as International Data Corporation, the Enterprise Strategy Group and Endpoint Technologies Associates state that the technology will make computers safer, less prone to viruses and malware, and thus more reliable from an end-user perspective. They also state that Trusted Computing will allow computers and servers to offer improved computer security over that which is currently available. Opponents often state that this technology will be used primarily to enforce digital rights management policies (imposed restrictions to the owner) and not to increase computer security. Chip manufacturers Intel and AMD, hardware manufacturers such as HP and Dell, and operating system providers such as Microsoft include Trusted Computing in their products if enabled. The U.S. Army requires that every new PC it purchases comes with a Trusted Platform Module (TPM). As of July 3, 2007, so does virtually the entire United States Department of Defense. == Key concepts == Trusted Computing encompasses six key technology concepts, of which all are required for a fully Trusted system, that is, a system compliant to the TCG specifications: Endorsement key Secure input and output Memory curtaining / protected execution Sealed storage Remote attestation Trusted Third Party (TTP) === Endorsement key === The endorsement key is a 2048-bit RSA public and private key pair that is created randomly on the chip at manufacture time and cannot be changed. The private key never leaves the chip, while the public key is used for attestation and for encryption of sensitive data sent to the chip, as occurs during the TPM_TakeOwnership command. This key is used to allow the execution of secure transactions: every Trusted Platform Module (TPM) is required to be able to sign a random number (in order to allow the owner to show that he has a genuine trusted computer), using a particular protocol created by the Trusted Computing Group (the direct anonymous attestation protocol) in order to ensure its compliance of the TCG standard and to prove its identity; this makes it impossible for a software TPM emulator with an untrusted endorsement key (for example, a self-generated one) to start a secure transaction with a trusted entity. The TPM should be designed to make the extraction of this key by hardware analysis hard, but tamper resistance is not a strong requirement. === Memory curtaining === Memory curtaining extends common memory protection techniques to provide full isolation of sensitive areas of memory—for example, locations containing cryptographic keys. Even the operating system does not have full access to curtained memory. The exact implementation details are vendor specific. === Sealed storage === Sealed storage protects private information by binding it to platform configuration information including the software and hardware being used. This means the data can be released only to a particular combination of software and hardware. Sealed storage can be used for DRM enforcing. For example, users who keep a song on their computer that has not been licensed to be listened will not be able to play it. Currently, a user can locate the song, listen to it, and send it to someone else, play it in the software of their choice, or back it up (and in some cases, use circumvention software to decrypt it). Alternatively, the user may use software to modify the operating system's DRM routines to have it leak the song data once, say, a temporary license was acquired. Using sealed storage, the song is securely encrypted using a key bound to the trusted platform module so that only the unmodified and untampered music player on his or her computer can play it. In this DRM architecture, this might also prevent people from listening to the song after buying a new computer, or upgrading parts of their current one, except after explicit permission of the vendor of the song. === Remote attestation === Remote attestation allows changes to the user's computer to be detected by authorized parties. For example, software companies can identify unauthorized changes to software, including users modifying their software to circumvent commercial digital rights restrictions. It works by having the hardware generate a certificate stating what software is currently running. The computer can then present this certificate to a remote party to show that unaltered software is currently executing. Numerous remote attestation schemes have been proposed for various computer architectures, including Intel, RISC-V, and ARM. Remote attestation is usually combined with public-key encryption so that the information sent can only be read by the programs that requested the attestation, and not by an eavesdropper. To take the song example again, the user's music player software could send the song to other machines, but only if they could attest that they were running an authorized copy of the music player software. Combined with the other technologies, this provides a more restricted path for the music: encrypted I/O prevents the user from recording it as it is transmitted to the audio subsystem, memory locking prevents it from being dumped to regular disk files as it is being worked on, sealed storage curtails unauthorized access to it when saved to the hard drive, and remote attestation prevents unauthorized software from accessing the song even when it is used on other computers. To preserve the privacy of attestation responders, Direct Anonymous Attestation has been proposed as a solution, which uses a group signature scheme to prevent revealing the identity of individual signers. Proof of space (PoS) have been proposed to be used for malware detection, by determining whether the L1 cache of a processor is empty (e.g., has enough space to evaluate the PoSpace routine without cache misses) or contains a routine that resisted being evicted. === Trusted third party === == Known applications == The Microsoft products Windows Vista, Windows 7, Windows 8 and Windows RT make use of a Trusted Platform Module to facilitate BitLocker Drive Encryption. Other known applications with runtime encryption and the use of secure enclaves include the Signal messenger and the e-prescription service ("E-Rezept") by the German government. == Possible applications == === Digital rights management === Trusted Computing would allow companies to create a digital rights management (DRM) system which would be very hard to circumvent, though not impossible. An example is downloading a music file. Sealed storage could be used to prevent the user from opening the file with an unauthorized player or computer. Remote attestation could be used to authorize play only by music players that enforce the record company's rules. The music would be played from curtained memory, which would prevent the user from making an unrestricted copy of the file while it is playing, and secure I/O would prevent capturing what is being sent to the sound system. Circumventing such a system would require either manipulation of the computer's hardware, capturing the analogue (and thus degraded) signal using a recording device or a microphone, or breaking the security of the system. New business models for use of software (services) over Internet may be boosted by the technology. By strengthening the DRM system, one could base a business model on renting programs for a specific time periods or "pay as you go" models. For instance, one could download a music file which could only be played a certain number of times before it becomes unusable, or the music file could be used only within a certain time period. === Preventing cheating in online games === Trusted Computing could be used to combat cheating in online games. Some players modify their game copy in order to gain unfair advantages in the game; remote attestation, secure I/O and memory curtaining could be used to determine that all players connected to a server were running an unmodified copy of the software. === Verification of remote computation for grid computing === Trusted Computing could be used to guarantee participants in a grid computing sys

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  • Hilscher netx network controller

    Hilscher netx network controller

    The netX network controller family (based on ASICs), developed by Hilscher Gesellschaft für Systemautomation mbH, is a solution for implementing all proven Fieldbus and Real-Time Ethernet systems. It was the first Multi-Protocol ASIC which combines Real-Time-Ethernet and Fieldbus System in one solution. The Multiprotocol functionality is done over a flexible cpu sub system called XC. Through exchanging some microcode the XC is able to realize beside others a PROFINET IRT Switch, EtherCAT Slave, Ethernet Powerlink HUB, PROFIBUS, CAN bus, CC-Link Industrial Networks Interface. == The Hilscher netX family == === Multiplex Matrix IOs (MMIO) === The Multiplex Matrix is a set of PINs which could be configured freely with peripheral functions. Options are CAN, UART, SPI, I2C, GPIOs, PIOs and SYNC Trigger. === GPIOs === The GPIOs from Hilscher are able to generate Interrupts, could count level or flags, or could be connected to a timer unit to auto generate a PWM. The Resolution of the PWM is normally 10ns. In some netX ASICS is a dedicated Motion unit with a resolution if 1ns is available.

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  • Visual cryptography

    Visual cryptography

    Visual cryptography is a cryptographic technique which allows visual information (pictures, text, etc.) to be encrypted in such a way that the decrypted information appears as a visual image. One of the best-known techniques has been credited to Moni Naor and Adi Shamir, who developed it in 1994. They demonstrated a visual secret sharing scheme, where a binary image was broken up into n shares so that only someone with all n shares could decrypt the image, while any n − 1 shares revealed no information about the original image. Each share was printed on a separate transparency, and decryption was performed by overlaying the shares. When all n shares were overlaid, the original image would appear. There are several generalizations of the basic scheme including k-out-of-n visual cryptography, and using opaque sheets but illuminating them by multiple sets of identical illumination patterns under the recording of only one single-pixel detector, which exposed the image. Using a similar idea, transparencies can be used to implement a one-time pad encryption, where one transparency is a shared random pad, and another transparency acts as the ciphertext. Normally, there is an expansion of space requirement in visual cryptography. But if one of the two shares is structured recursively, the efficiency of visual cryptography can be increased to 100%. Some antecedents of visual cryptography are in patents from the 1960s. Other antecedents are in the work on perception and secure communication. Visual cryptography can be used to protect biometric templates in which decryption does not require any complex computations. == Example == In this example, the binary image has been split into two component images. Each component image has a pair of pixels for every pixel in the original image. These pixel pairs are shaded black or white according to the following rule: if the original image pixel was black, the pixel pairs in the component images must be complementary; randomly shade one ■□, and the other □■. When these complementary pairs are overlapped, they will appear dark gray. On the other hand, if the original image pixel was white, the pixel pairs in the component images must match: both ■□ or both □■. When these matching pairs are overlapped, they will appear light gray. So, when the two component images are superimposed, the original image appears. However, without the other component, a component image reveals no information about the original image; it is indistinguishable from a random pattern of ■□ / □■ pairs. Moreover, if you have one component image, you can use the shading rules above to produce a counterfeit component image that combines with it to produce any image at all. == (2, n) visual cryptography sharing case == Sharing a secret with an arbitrary number of people, n, such that at least 2 of them are required to decode the secret is one form of the visual secret sharing scheme presented by Moni Naor and Adi Shamir in 1994. In this scheme we have a secret image which is encoded into n shares printed on transparencies. The shares appear random and contain no decipherable information about the underlying secret image, however if any 2 of the shares are stacked on top of one another the secret image becomes decipherable by the human eye. Every pixel from the secret image is encoded into multiple subpixels in each share image using a matrix to determine the color of the pixels. In the (2, n) case, a white pixel in the secret image is encoded using a matrix from the following set, where each row gives the subpixel pattern for one of the components: {all permutations of the columns of} : C 0 = [ 1 0 . . . 0 1 0 . . . 0 . . . 1 0 . . . 0 ] . {\displaystyle \mathbf {C_{0}=} {\begin{bmatrix}1&0&...&0\\1&0&...&0\\...\\1&0&...&0\end{bmatrix}}.} While a black pixel in the secret image is encoded using a matrix from the following set: {all permutations of the columns of} : C 1 = [ 1 0 . . . 0 0 1 . . . 0 . . . 0 0 . . . 1 ] . {\displaystyle \mathbf {C_{1}=} {\begin{bmatrix}1&0&...&0\\0&1&...&0\\...\\0&0&...&1\end{bmatrix}}.} For instance in the (2,2) sharing case (the secret is split into 2 shares and both shares are required to decode the secret) we use complementary matrices to share a black pixel and identical matrices to share a white pixel. Stacking the shares we have all the subpixels associated with the black pixel now black while 50% of the subpixels associated with the white pixel remain white. == Cheating the (2, n) visual secret sharing scheme == Horng et al. proposed a method that allows n − 1 colluding parties to cheat an honest party in visual cryptography. They take advantage of knowing the underlying distribution of the pixels in the shares to create new shares that combine with existing shares to form a new secret message of the cheaters choosing. We know that 2 shares are enough to decode the secret image using the human visual system. But examining two shares also gives some information about the 3rd share. For instance, colluding participants may examine their shares to determine when they both have black pixels and use that information to determine that another participant will also have a black pixel in that location. Knowing where black pixels exist in another party's share allows them to create a new share that will combine with the predicted share to form a new secret message. In this way a set of colluding parties that have enough shares to access the secret code can cheat other honest parties. == Visual steganography == 2×2 subpixels can also encode a binary image in each component image. For example, each white pixel of each component image could be represented by two black subpixels, while each black pixel represented by three black subpixels. When overlaid, each white pixel of the secret image is represented by three black subpixels, while each black pixel is represented by all four subpixels black. Each corresponding pixel in the component images is randomly rotated to avoid orientation leaking information about the secret image. == In popular culture == In "Do Not Forsake Me Oh My Darling", a 1967 episode of TV series The Prisoner, the protagonist uses a visual cryptography overlay of multiple transparencies to reveal a secret message – the location of a scientist friend who had gone into hiding.

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  • Spell checker

    Spell checker

    In software, a spell checker (or spelling checker or spell check) is a software feature that checks for misspellings in a text. Spell-checking features are often embedded in software or services, such as a word processor, email client, electronic dictionary, or search engine. == Design == A basic spell checker carries out the following processes: It scans the text and extracts the words contained in it. It then compares each word with a known list of correctly spelled words (i.e. a dictionary). This might contain just a list of words, or it might also contain additional information, such as hyphenation points or lexical and grammatical attributes. An additional step is a language-dependent algorithm for handling morphology. Even for a lightly inflected language like English, the spell checker will need to consider different forms of the same word, such as plurals, verbal forms, contractions, and possessives. For many other languages, such as those featuring agglutination and more complex declension and conjugation, this part of the process is more complicated. It is unclear whether morphological analysis—allowing for many forms of a word depending on its grammatical role—provides a significant benefit for English, though its benefits for highly synthetic languages such as German, Hungarian, or Turkish are clear. As an adjunct to these components, the program's user interface allows users to approve or reject replacements and modify the program's operation. Spell checkers can use approximate string matching algorithms such as Levenshtein distance to find correct spellings of misspelled words. An alternative type of spell checker uses solely statistical information, such as n-grams, to recognize errors instead of correctly-spelled words. This approach usually requires a lot of effort to obtain sufficient statistical information. Key advantages include needing less runtime storage and the ability to correct errors in words that are not included in a dictionary. In some cases, spell checkers use a fixed list of misspellings and suggestions for those misspellings; this less flexible approach is often used in paper-based correction methods, such as the see also entries of encyclopedias. Clustering algorithms have also been used for spell checking combined with phonetic information. == History == === Pre-PC === In 1961, Les Earnest, who headed the research on this budding technology, saw it necessary to include the first spell checker that accessed a list of 10,000 acceptable words. Ralph Gorin, a graduate student under Earnest at the time, created the first true spelling checker program written as an applications program (rather than research) for general English text: SPELL for the DEC PDP-10 at Stanford University's Artificial Intelligence Laboratory, in February 1971. Gorin wrote SPELL in assembly language, for faster action; he made the first spelling corrector by searching the word list for plausible correct spellings that differ by a single letter or adjacent letter transpositions and presenting them to the user. Gorin made SPELL publicly accessible, as was done with most SAIL (Stanford Artificial Intelligence Laboratory) programs, and it soon spread around the world via the new ARPAnet, about ten years before personal computers came into general use. SPELL, its algorithms and data structures inspired the Unix ispell program. The first spell checkers were widely available on mainframe computers in the late 1970s. A group of six linguists from Georgetown University developed the first spell-check system for the IBM corporation. Henry Kučera invented one for the VAX machines of Digital Equipment Corp in 1981. === Unix === The International Ispell program commonly used in Unix is based on R. E. Gorin's SPELL. It was converted to C by Pace Willisson at MIT. The GNU project has its spell checker GNU Aspell. Aspell's main improvement is that it can more accurately suggest correct alternatives for misspelled English words. Due to the inability of traditional spell checkers to check words in complex inflected languages, Hungarian László Németh developed Hunspell, a spell checker that supports agglutinative languages and complex compound words. Hunspell also uses Unicode in its dictionaries. Hunspell replaced the previous MySpell in OpenOffice.org in version 2.0.2. Enchant is another general spell checker, derived from AbiWord. Its goal is to combine programs supporting different languages such as Aspell, Hunspell, Nuspell, Hspell (Hebrew), Voikko (Finnish), Zemberek (Turkish) and AppleSpell under one interface. === PCs === The first spell checkers for personal computers appeared in 1980, such as "WordCheck" for Commodore systems which was released in late 1980 in time for advertisements to go to print in January 1981. Developers such as Maria Mariani and Random House rushed OEM packages or end-user products into the rapidly expanding software market. On the pre-Windows PCs, these spell checkers were standalone programs, many of which could be run in terminate-and-stay-resident mode from within word-processing packages on PCs with sufficient memory. However, the market for standalone packages was short-lived, as by the mid-1980s developers of popular word-processing packages like WordStar and WordPerfect had incorporated spell checkers in their packages, mostly licensed from the above companies, who quickly expanded support from just English to many European and eventually even Asian languages. However, this required increasing sophistication in the morphology routines of the software, particularly with regard to heavily-agglutinative languages like Hungarian and Finnish. Although the size of the word-processing market in a country like Iceland might not have justified the investment of implementing a spell checker, companies like WordPerfect nonetheless strove to localize their software for as many national markets as possible as part of their global marketing strategy. When Apple developed "a system-wide spelling checker" for Mac OS X so that "the operating system took over spelling fixes," it was a first: one "didn't have to maintain a separate spelling checker for each" program. Mac OS X's spellcheck coverage includes virtually all bundled and third party applications. Visual Tools' VT Speller, introduced in 1994, was "designed for developers of applications that support Windows." It came with a dictionary but had the ability to build and incorporate use of secondary dictionaries. === Browsers === Web browsers such as Firefox and Google Chrome offer spell checking support, using Hunspell. Prior to using Hunspell, Firefox and Chrome used MySpell and GNU Aspell, respectively. === Specialties === Some spell checkers have separate support for medical dictionaries to help prevent medical errors. == Functionality == The first spell checkers were "verifiers" instead of "correctors." They offered no suggestions for incorrectly spelled words. This was helpful for typos but it was not so helpful for logical or phonetic errors. The challenge the developers faced was the difficulty in offering useful suggestions for misspelled words. This requires reducing words to a skeletal form and applying pattern-matching algorithms. It might seem logical that where spell-checking dictionaries are concerned, "the bigger, the better," so that correct words are not marked as incorrect. In practice, however, an optimal size for English appears to be around 90,000 entries. If there are more than this, incorrectly spelled words may be skipped because they are mistaken for others. For example, a linguist might determine on the basis of corpus linguistics that the word baht is more frequently a misspelling of bath or bat than a reference to the Thai currency. Hence, it would typically be more useful if a few people who write about Thai currency were slightly inconvenienced than if the spelling errors of the many more people who discuss baths were overlooked. The first MS-DOS spell checkers were mostly used in proofing mode from within word processing packages. After preparing a document, a user scanned the text looking for misspellings. Later, however, batch processing was offered in such packages as Oracle's short-lived CoAuthor and allowed a user to view the results after a document was processed and correct only the words that were known to be wrong. When memory and processing power became abundant, spell checking was performed in the background in an interactive way, such as has been the case with the Sector Software produced Spellbound program released in 1987 and Microsoft Word since Word 95. Spell checkers became increasingly sophisticated; now capable of recognizing grammatical errors. However, even at their best, they rarely catch all the errors in a text (such as homophone errors) and will flag neologisms and foreign words as misspellings. Nonetheless, spell checkers can be considered as a type of foreign language writing aid that non-native language lea

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  • Snake oil (cryptography)

    Snake oil (cryptography)

    In cryptography, snake oil is any cryptographic method or product considered to be bogus or fraudulent. The name derives from snake oil, one type of patent medicine widely available in the 19th century United States. Distinguishing secure cryptography from insecure cryptography can be difficult from the viewpoint of a user. Many cryptographers, such as Bruce Schneier and Phil Zimmermann, undertake to educate the public in how secure cryptography is done, as well as highlighting the misleading marketing of some cryptographic products. The Snake Oil FAQ describes itself as "a compilation of common habits of snake oil vendors. It cannot be the sole method of rating a security product, since there can be exceptions to most of these rules. [...] But if you're looking at something that exhibits several warning signs, you're probably dealing with snake oil." == Some examples of snake oil cryptography techniques == This is not an exhaustive list of snake oil signs. A more thorough list is given in the references. Secret system Some encryption systems will claim to rely on a secret algorithm, technique, or device; this is categorized as security through obscurity. Criticisms of this are twofold. First, a 19th-century rule known as Kerckhoffs's principle, later formulated as Shannon's maxim, teaches that "the enemy knows the system" and the secrecy of a cryptosystem algorithm does not provide any advantage. Second, secret methods are not open to public peer review and cryptanalysis, so potential mistakes and insecurities can go unnoticed. Technobabble Snake oil salespeople may use "technobabble" to sell their product since cryptography is a complicated subject. "Unbreakable" Claims of a system or cryptographic method being "unbreakable" are always false (or true under some limited set of conditions), and are generally considered a sure sign of snake oil. "Military grade" There is no accepted standard or criterion for "military grade" ciphers. One-time pads One-time pads are a popular cryptographic method to invoke in advertising, because it is well known that one-time pads, when implemented correctly, are genuinely unbreakable. The problem comes in implementing one-time pads, which is rarely done correctly. Cryptographic systems that claim to be based on one-time pads are considered suspect, particularly if they do not describe how the one-time pad is implemented, or they describe a flawed implementation. Unsubstantiated "bit" claims Cryptographic products are often accompanied with claims of using a high number of bits for encryption, apparently referring to the key length used. However key lengths are not directly comparable between symmetric and asymmetric systems. Furthermore, the details of implementation can render the system vulnerable. For example, in 2008 it was revealed that a number of hard drives sold with built-in "128-bit AES encryption" were actually using a simple and easily defeated "XOR" scheme. AES was only used to store the key, which was easy to recover without breaking AES.

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  • Social search

    Social search

    Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. It is an enhanced version of web search that combines traditional algorithms. The idea behind social search is that instead of ranking search results purely based on semantic relevance between a query and the results, a social search system also takes into account social relationships between the results and the searcher. The social relationships could be in various forms. For example, in LinkedIn people search engine, the social relationships include social connections between searcher and each result, whether or not they are in the same industries, work for the same companies, belong the same social groups, and go the same schools, etc. Social search may not be demonstrably better than algorithm-driven search. In the algorithmic ranking model that search engines used in the past, relevance of a site is determined after analyzing the text and content on the page and link structure of the document. In contrast, search results with social search highlight content that was created or touched by other users who are in the Social Graph of the person conducting a search. It is a personalized search technology with online community filtering to produce highly personalized results. Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms. Depending on the feature-set of a particular search engine, these results may then be saved and added to community search results, further improving the relevance of results for future searches of that keyword. The principle behind social search is that human network oriented results would be more meaningful and relevant for the user, instead of computer algorithms deciding the results for specific queries. == Research and implementations == Over the years, there have been different studies, researches and some implementations of Social Search. In 2008, there were a few startup companies that focused on ranking search results according to one's social graph on social networks. Companies in the social search space include Sproose, Mahalo, Jumper 2.0, Scour, Wink, Eurekster, and Delver. Former efforts include Wikia Search. In 2008, a story on TechCrunch showed Google potentially adding in a voting mechanism to search results similar to Digg's methodology. This suggests growing interest in how social groups can influence and potentially enhance the ability of algorithms to find meaningful data for end users. There are also other services like Sentiment that turn search personal by searching within the users' social circles. In 2009, a startup project called HeyStaks (www.heystaks.com) developed a web browser plugin "HayStaks". HeyStaks applies social search through collaboration in web search as a way that leads to better search results. The main motivation for HeyStaks to work on this idea is to provide the user with features that search engines didn't provide at that time. For instance, different searches have indicated that about 70% of the time when user search for something, a friend or a coworker have found it already. Also, studies have shown that approximately, 30% of people who use online search, search for something that they have found before. The startup believe that they help avoid these kind of issues by providing a shared and rich search experience through a list of recommendations that get generated based on search results. In October 2009, Google rolled out its "Social Search"; after a time in beta, the feature was expanded to multiple languages in May 2011. Before the expansion however in 2010 Bing and Google were already taking into account re-tweets and Likes when providing search results. However, after a search deal with Twitter ended without renewal, Google began to retool its Social Search. In January 2012, Google released "Search plus Your World", a further development of Social Search. The feature, which is integrated into Google's regular search as an opt-out feature, pulls references to results from Google+ profiles. The goal was to deliver better, more relevant and personalized search results with this integration. This integration however had some problems in which Google+ still is not wildly adopted or has much usage among many users. Later on, Google was criticized by Twitter for the perceived potential impact of "Search plus Your World" upon web publishers, describing the feature's release to the public as a "bad day for the web", while Google replied that Twitter refused to allow deep search crawling by Google of Twitter's content. By Google integrating Google+, the company was encouraging users to switch to Google's social networking site in order to improve search results. One famous example occurred when Google showed a link to Mark Zuckerberg's dormant Google+ account rather than the active Facebook profile. In November 2014 these accusations started to die down because Google's Knowledge Graph started to finally show links to Facebook, Twitter, and other social media sites. In December 2008, Twitter had re-introduced their people search feature. While the interface had since changed significantly, it allows you to search either full names or usernames in a straight-forward search engine. In January 2013, Facebook announced a new search engine called Graph Search still in the beta stages. The goal was to allow users to prioritize results that were popular with their social circle over the general internet. Facebook's Graph search utilized Facebook's user generated content to target users. Although there have been different researches and studies in social search, social media networks have not vested enough interest in working with search engines. LinkedIn for example has taken steps to improve its own individual search functions in order to stray users from external search engines. Even Microsoft started working with Twitter in order to integrate some tweets into Bing's search results in November 2013. Yet Twitter has its own search engine which points out how much value their data has and why they would like to keep it in house. In the end though social search will never be truly comprehensive of the subjects that matter to people unless users opt to be completely public with their information. == Social discovery == Social discovery is the use of social preferences and personal information to predict what content will be desirable to the user. Technology is used to discover new people and sometimes new experiences shopping, meeting friends or even traveling. The discovery of new people is often in real-time, enabled by mobile apps. However, social discovery is not limited to meeting people in real-time, it also leads to sales and revenue for companies via social media. An example of retail would be the addition of social sharing with music, through the iTunes music store. There is a social component to discovering new music Social discovery is at the basis of Facebook's profitability, generating ad revenue by targeting the ads to users using the social connections to enhance the commercial appeal. == Social search engines == A social search engine in an aspect can be thought of as a search engine that provides an answer for a question from another answer by identifying a person in the answer. That can happen by retrieving a user submitted query and determining that the query is related to the question; and provides an answer, including the link to the resource, as part of search results that are responsive to the query. Few social search engines depend only on online communities. Depending on the feature-set of a particular search engine, these results may then be saved and added to community search results, further improving the relevance of results for future searches of that keyword. Social search engines are considered a part of Web 2.0 because they use the collective filtering of online communities to elevate particularly interesting or relevant content using tagging. These descriptive tags add to the meta data embedded in Web pages, theoretically improving the results for particular keywords over time. A user will generally see suggested tags for a particular search term, indicating tags that have previously been added. An implementation of a social search engine is Aardvark. Aardvark is a social search engine that is based on the "village paradigm" which is about connecting the user who has a question with friends or friends of friends whom can answer his or her question. In Aadvark, a user ask a question in different ways that mostly involves online ways such as instant messaging, email, web input or other non-online ways such as text message or voice. The Aar

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  • Cambridge Semantics

    Cambridge Semantics

    Cambridge Semantics is a privately held company headquartered in Boston, Massachusetts with an office in San Diego, California. The company is an enterprise big data management and exploratory analytics software company. == History == Cambridge Semantics was founded in 2007 by Sean Martin, Lee Feigenbaum, Simon Martin, Rouben Meschian, Ben Szekely and Emmett Eldred who all previously worked at IBM's Advanced Technology Internet Group. In 2012, Cambridge Semantics appointed Chuck Pieper as chief executive. Pieper was previously at Credit Suisse. In January 2016, Cambridge Semantics acquired SPARQL City and its graph database intellectual property. On April 18, 2024, Altair Engineering acquired Cambridge Semantics. On 26 March 2025, Siemens announced the acquisition of Altair. == Products == Anzo Smart Data Lake uses Semantic Web Technologies. It allows IT departments and their business users to access data. AnzoGraph DB Graph database. AnzoGraph DB is a massively parallel processing (MPP) native graph database built for diverse data harmonization and analytics at scale (trillions of triples and more), speed and deep link insights. It is used for embedded analytics that require graph algorithms, graph views, named queries, aggregates, geospatial, built-in data science functions, data warehouse-style BI and reporting functions. It allows users to load and query RDF data using SPARQL or Cypher for OLAP-style analytics. == Marketing == Cambridge Semantics named SIIA Codie award 2018 finalist. Cambridge Semantics named 2018 Gold Stevie Award Winner for 'Big Data Solutions'. Cambridge Semantics named KMWorld’s 2018 ‘100 Companies That Matter in Knowledge Management’. Cambridge Semantics named to Database Trends and Applications' 'Trend-Setting Products in Data and Information Management for 2018'. Cambridge Semantics named to KMWorld Trend-Setting Products of 2017. Cambridge Semantics named to Database Trends and Applications 'DBTA 100: The Companies That Matter Most in Data'. Cambridge Semantics named SIIA Codie award 2017 winner for ‘Best Text Analytics and Semantic Technology Solution’. Cambridge Semantics named 2017 Silver Stevie Award Winner for 'Big Data Solutions'. Cambridge Semantics named KMWorld’s 2017 ‘100 Companies That Matter in Knowledge Management’. Cambridge Semantics named SIIA Codie award 2016 finalist. Cambridge Semantics named KMWorld’s 2016 ‘100 Companies That Matter in Knowledge Management’ and KMWorld Trend-Setting Products of 2015. Cambridge Semantics named 2016 Bio-IT World Best of Show People's Choice Award Contenders and 2015 Bio-IT best of show finalist. Anzo Insider Trading Investigation and Surveillance named 2015 CODiE Award finalist. Cambridge Semantics Selected as Finalist for 2014 MIT Sloan CIO Symposium's Innovation Showcase. Cambridge Semantics named SIIA CODiE Award 2014 finalist. Cambridge Semantics Win 2013 SIIA CODiE Award for best business intelligence and analytics solution. Cambridge Semantics wins KMWorld 2012 Promise Award. Cambridge Semantics wins Best of Show at 2012 Bio-IT World Conference.

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  • Light scanning photomacrography

    Light scanning photomacrography

    Light Scanning Photomacrography (LSP), also known as Scanning Light Photomacrography (SLP) or Deep-Field Photomacrography, is a photographic film technique that allows for high magnification light imaging with exceptional depth of field (DOF). This method overcomes the limitations of conventional macro photography, which typically only keeps a portion of the subject in acceptable focus at high magnifications. == Historical background == The principles of LSP were first documented in the early 1960s by Dan McLachlan Jr., who highlighted its capability for extreme focal depth in microscopy and in 1968 patented the process. The technique was revived and further developed in the 1980s by photographers such as Darwin Dale and Nile Root, a faculty member at the Rochester Institute of Technology. In the early 1990s, William Sharp and Charles Kazilek, both researchers at Arizona State University, also published articles describing their technique and system setup for capturing SLP images. == Predecessor to stack image photography == Light Scanning Photomacrography offered a powerful analog tool for high-detail imaging in the age of film photography. It provided a comprehensive depth of field, making it invaluable in scientific and biomedical photography. As technology and techniques continue to evolve, LSP has been replaced by digital image focus stacking. This technique uses a collection of images captured in series at different focal depths, which are then processed using computer software to create a single image with a greater focus depth than any single image. == LSP technique and results == LSP involves the use of a thin plane of light that scans across the subject, which is mounted on a stage moving perpendicular to the film plane. The technique utilizes traditional optics and is governed by the physical laws of depth of field. By moving the subject through a narrow band of illumination, the entire subject can be recorded in sharp focus from the nearest details to the farthest ones. This analog process produces sharp and detailed images by slowly recording the image on film as the specimen passes through the sheet of light that is thinner than the effective DOF. Because the image is captured at the same relative distance from the camera lens, the resulting images are axonometric rather than perspective projection, which is what the human eye sees and is typically captured by a film camera. Because all parts of an LSP image are captured at the same distance from the lens, relative measurements can be taken from an LSP photograph and can be used for comparison. == Equipment and setup == A typical LSP setup includes: A stage that can move the subject perpendicular to the film plane. Light sources, in some cases modified projectors, are used to project a thin plane of light. A camera mounted on a stable stand such as a tabletop copy stand. In 1991, Sharp and Kazilek described their SLP system that used three Kodak Ektagraphic slide projectors with zoom lenses to create a thin plane of light. The projectors each had a slide mount with two razor blades placed edge-to-edge to create a thin slit for the light to pass through. The image was captured using a Nikon FE-2 SLR camera mounted above the specimen. Kodachrome 25 slide film was used to record the image and to minimize film grain size and maximize image sharpness == Commercial systems == A commercial SLP instrument was produced by the Irvine Optical Corp. Their DYNAPHOT system was based on a photomacroscope and could capture images on 4x5 film. The instrument came with two or three illumination sources and a motorized specimen stage. The system advertised a 2X – 40X magnification range and the ability to capture images in black and white and color. Other systems have been developed by Nile Root and Theodore Clarke and reported higher magnification (up to 100X). == LSP process == Alignment and Focusing: The light sources are aligned and focused to project a thin, consistent plane of light across the subject. Stage Movement: The subject stage moves at a controlled speed, scanning through the plane of light. Image Capture: The camera shutter is set to a long exposure or can be opened and closed manually. As the subject moves through the illuminated plane, it is recorded on the film. This process is very much like painting an image onto the film using photons instead of paint. == Applications == LSP was particularly useful in biomedical photography, where it was used to document magnified subjects with increased depth of field over traditional macro and micro photography. It has been employed to capture detailed images of biological specimens, such as imaging small insects and their parts. SLP has been used to document shell collections for scientific documentation and research. Other applications include forensic science, mineralogy, and the imaging of fractured surfaces and parts == Advantages and challenges of LSP imaging == === Advantages === Exceptional depth of field: Subjects are rendered in sharp focus throughout. High magnification: Detailed images at significant magnification without sacrificing DOF. Analog precision: Provides a non-digital solution with accurate image representation. Versatility: Can be used for a range of subject sizes, from macro to non-macro scales. === Challenges === Technical complexity: Requires precise setup and alignment. Exposure time: Typically requires long exposure times due to the scanning process. Contrast control: The highly directional lighting can create harsh shadows and high contrast, which may need to be managed. Digital competition: Focus stacking has largely replaced LSP in the digital era due to convenience and flexibility. == DIY contributions == Enthusiasts and researchers have contributed to the development and accessibility of LSP by creating and sharing DIY guides. These contributions have enabled others to build their own LSP systems using readily available materials and components. Nile Root's publications provide detailed instructions and recommendations for constructing an LSP setup. These DIY systems have allowed a wider audience to explore and utilize the benefits of LSP imaging in various fields.

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  • Transparent decryption

    Transparent decryption

    Transparent decryption is a method of decrypting data which unavoidably produces evidence that the decryption operation has taken place. The idea is to prevent the covert decryption of data. In particular, transparent decryption protocols allow a user Alice to share with Bob the right to access data, in such a way that Bob may decrypt at a time of his choosing, but only while simultaneously leaving evidence for Alice of the fact that decryption occurred. Transparent decryption supports privacy, because this evidence alerts data subjects to the fact that information about them has been decrypted and disincentivises data misuse. Recent work further formalizes transparent decryption and explores practical implementations based on cryptographic protocols and blockchain systems. == Applications == Transparent decryption has been proposed for several systems where there is a need to simultaneously achieve accountability and secrecy. For example: In lawful interception, law enforcement agencies can access private messages and emails. Transparent decryption can make such accesses accountable, giving citizens guarantees about how their private information is accessed. Data arising from vehicles and IoT devices may contain personal information about the vehicle or device owners and their activities. Nevertheless, the data is typically processed in order to provide user functionality and also to investigate and fight crime. Transparent decryption can be used to help users monitor when and how data about them is being accessed and used. == Implementation == In transparent decryption, the decryption key is distributed among a set of agents (called trustees); they use their key share only if the required transparency conditions have been satisfied. Typically, the transparency condition can be formulated as the presence of the decryption request in a distributed ledger. == Alternative solutions == Besides transparent decryption, some other techniques have been proposed for achieving law enforcement while preserving privacy. Solutions that allow competing parties to unify their data access policies. Attribute-based encryption with oblivious attribute translation (OTABE) is an extension of attribute-based encryption that allows translation between proprietary attributes belonging to different organisations, and it has been applied to the problem of law-enforcement access to phone call metadata. Solutions that rely on sophisticated cryptography, such as zero-knowledge proofs that the actions of law enforcement is consistent with judge rulings and the actions of companies, and multi-party computation to compute results.

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  • Cryptographic bill of materials

    Cryptographic bill of materials

    Cryptographic bill of materials (CBOM—also cryptography bill of materials) is a structured inventory of all cryptographic assets present in a software, firmware, device, or system. It enumerates algorithms (and parameters such as key sizes and modes), cryptographic libraries or modules, digital certificates, keys and related material, and protocols in use, and maps their relationships to the components that implement or invoke them. CBOMs are used to improve security analysis, compliance, and cryptographic agility, and are increasingly referenced in guidance for post‑quantum cryptography (PQC) migration. == Definition and scope == A CBOM inventories cryptographic primitives and materials—such as encryption and signature algorithms (with specific variants and modes), key sizes, cryptographic libraries/modules, digital certificates (e.g., X.509), keys and other related cryptographic material, and security protocols (e.g., TLS, IPsec). It also documents dependencies (for example, an application uses an algorithm provided by a library; a protocol uses several algorithms) and can capture certificate lifecycles, cryptographic module certifications (e.g., FIPS 140‑3), and policy conformance metadata. In common practice, a CBOM may be embedded within an SBOM format (such as CycloneDX) or exported as a separate, linked artifact. === Typical CBOM fields === The exact schema varies by implementation, but common fields are summarized below (see CycloneDX CBOM guide and NIST SP 1800‑38B). == Relation to SBOM == A CBOM is complementary to, but distinct from, a software bill of materials (SBOM). Whereas an SBOM lists software components and their versions, a CBOM focuses specifically on the cryptography present and how it is configured and used. For example, an SBOM might enumerate inclusion of a library such as OpenSSL, while the CBOM would identify which algorithms and parameters that library enables (e.g., RSA‑2048, ECDH P‑256, AES‑GCM) and list relevant keys and certificates. The pairing enables both supply‑chain transparency and cryptographic transparency. == History == The term and practice emerged in the early–mid 2020s alongside software‑supply‑chain transparency and PQC planning. The OWASP CycloneDX standard introduced native CBOM support (v1.6 and later), modeling algorithms, keys, certificates, and protocols as first‑class “cryptographic assets” and providing dependency semantics (uses/implements) between software and cryptography. Open tooling from industry and researchers (e.g., IBM's CBOMkit and related generators/viewers) appeared to automate discovery and representation of cryptographic use in the CycloneDX CBOM schema. == Regulatory and policy context == In the United States, policy has emphasized cryptographic inventories as a prerequisite to PQC migration. The White House's National Security Memorandum 10 (2022) directed a government‑wide transition to quantum‑resistant cryptography; the Office of Management and Budget's M‑23‑02 (November 2022) operationalized this by requiring agencies to submit a prioritized inventory of cryptographic systems (with algorithm and key details) by 4 May 2023 and annually thereafter, and tasked CISA/NSA/NIST to develop automated discovery and inventory strategies. A 2024 Office of the National Cyber Director report reiterated that a “comprehensive cryptographic inventory” is the baseline for PQC planning and must be maintained iteratively with both automated and manual discovery. NIST's NCCoE practice guide (SP 1800‑38B, preliminary draft) provides concrete methods for cryptographic discovery and documentation across enterprises, aligning with CBOM‑style representations. CISA later published a strategy to migrate federal agencies to automated cryptography discovery and inventory tools to support continuous reporting. Separately, NSA, CISA, and NIST issued joint guidance encouraging all organisations to prepare cryptographic inventories and roadmaps for PQC, beyond government environments. == Role in quantum readiness and cryptographic agility == Because large‑scale quantum computing threatens widely used public‑key algorithms (e.g., RSA, ECC), organisations are planning multi‑year transitions to post-quantum cryptography. CBOMs enable that planning by identifying where quantum‑vulnerable algorithms appear, prioritising high‑impact systems, and tracking replacements over time. A machine‑readable CBOM also supports cryptographic agility and incident response: if an algorithm, library, or certificate lifecycle becomes non‑compliant or vulnerable, the CBOM indicates which products and systems are affected and where mitigations must be applied first. == Standards and tooling == CycloneDX (OWASP): Native CBOM modelling (v1.6+) for algorithms, certificates, keys/related material, and protocols, with dependency semantics and examples. The project publishes a CBOM guide and use‑case profiles (e.g., certificate and algorithm inventories). NIST NCCoE SP 1800‑38 series: Practice guides for PQC migration include enterprise cryptographic discovery methods that produce CBOM‑like inventories and integrate multiple discovery tools. Government automation initiatives: Following M‑23‑02, CISA issued a strategy to migrate to automated cryptography discovery and inventory tools to support agency reporting and continuous inventory management. Open‑source and vendor tools: IBM's CBOMkit and related components generate, analyse, and visualise CBOMs; the IBM CBOM specification work was upstreamed into CycloneDX 1.6. === Data model and interchange (example) === CycloneDX provides machine‑readable encodings (JSON/XML) for CBOM content. The example below (subset) shows an application depending on a crypto library that provides the AES‑256‑GCM algorithm, and the application also depends on a leaf X.509 certificate. See the CycloneDX CBOM guide, JSON reference, and the “Implementation details” use‑case for the semantics of `dependsOn` and `provides`. == Relationship to cybersecurity supply chain initiatives == CBOMs complement SBOM‑focused supply‑chain transparency introduced by U.S. Executive Order 14028 and NTIA/NIST SBOM work. SBOMs document software components; CBOMs add detail on embedded cryptography to support risk management, policy compliance (e.g., disallowing deprecated algorithms), and PQC transition planning.

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  • Professional network service

    Professional network service

    A professional network service (or, in an Internet context, simply a professional network) is a type of social network service that focuses on interactions and relationships for business opportunities and career growth, with less emphasis on activities in personal life. A professional network service is used by working individuals, job-seekers, and businesses to establish and maintain professional contacts, to find work or hire employees, share professional achievements, sell or promote services, and stay up-to-date with industry news and trends. According to LinkedIn managing director Clifford Rosenberg in an interview with AAP in 2010, "[t]his is a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally." Businesses mostly depend on resources and information outside the company and to get what they need, they need to reach out and professionally network with others, such as employees or clients as well as potential opportunities. "Nardi, Whittaker, and Schwarz (2002) point out three main tasks that they believe networkers need to attend to keep a successful professional (intentional) network: building a network, maintaining the network, and activating selected contacts. They stress that networkers need to continue to add new contacts to their network to access as many resources as possible and to maintain their network by staying in touch with their contacts. This is so that the contacts are easy to activate when the networker has work that needs to be done." By using a professional network service, businesses can keep all of their networks up-to-date, and in order, and helps figure out the best way to efficiently get in touch with each of them. A service that can do all that helps relieve some of the stress when trying to get things done. Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a business. == History == In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as creating profiles, adding friends, and searching for friends, was SixDegrees.com. According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends. Boyd and Ellison go on to say that the next wave began with Ryze.com in 2001. It was introduced as a new way "to help people leverage their business networks". == Inside the works == Quite a lot of work is put into a professional network service, such as the number of hours that go into them and the type of people they work for, as well as the business model of it all, such as the professional interaction and the multiple services they deal with. === Types of services === Some professional network services not only help promote the business but can also help in connecting to other people. Those services may include a specific phone and/or Internet company or a company that helps to connect with other businesses. According to the Society for New Communications Research (SNCR), there are at least nine online professional networks that are being used. === Professional interaction === Kaplan and Haenlein elaborate on five key considerations for companies when utilizing media. These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders. ==== Choose carefully ==== "Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one specific application." ==== Ensure activity alignment ==== "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach." "Using different contact channels can be a worthwhile and profitable strategy." According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used." ==== Integrate a media plan ==== Social media and traditional media are "both part of the same: your corporate image" in the customers' eyes. ==== Allow access to all ==== "...once the firm has decided to utilize Social Media applications, it is worth checking that all employees may access them." According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks." ==== Online usage ==== "Half of the respondents report participating in 3 to 5 online professional networks. Another three in ten participate in 6 or more professional networks." "Popular social networks are now being used frequently as Professional Communities. More than nine in ten respondents indicated that they use LinkedIn and half reported using Facebook. Twitter and blogs were frequently listed as 'professional networks'." === Business model === According to Michael Rappa's article, Business models on the Web", "a business model is the method of doing business by which a company can sustain itself – that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain." Rappa mentions that there are at least nine basic categories from which a business model can be separated. Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. "...a firm may combine several different models as part of its overall Internet business strategy." At first, Flickr started as a way to mainstream public relations. == Social impact == When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20–35) and older professionals (55+) are more active users of social tools than middle-aged professionals. More people are collaborating outside their company wall than within their organizational intranet." == Limitations == Since the internet and social media are a part of this "world where consumers can speak so freely with each other and businesses have increasingly less control over the information available about them in cyberspace", most firms and businesses are uncomfortable with all the freedom. According to Kaplan and Haenlein's article, "Users of the world, unite! The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.

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  • AI washing

    AI washing

    AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues. == Definition == AI washing is a deceptive marketing practice. It involves promoting a product or a service by overstating the role of artificial intelligence (AI) and its integration in the design and manufacture of the same. The practice raises concerns regarding transparency, compliance with security regulations, and consumer trust in the AI industry potentially hampering legitimate advancements in AI. The term was first defined by the AI Now Institute, a research institute based at New York University in 2019. The term is derived from greenwashing, another deceptive marketing technique that misrepresents a product's environmental impact in a similar manner. AI washing might involve a company claiming to have used AI in the development or enhancement of its products or services without its actual involvement, or using buzzwords such as "smart" or "AI-powered" without the product actually offering it or making use of it. A company may overstate the usage of AI or misuse the term, which is also construed as AI washing. In 2026, The Washington Post defined AI washing as "a trend for bosses to blame layoffs on the productive capabilities of AI and its ability to replace workers, even when job cuts may have little to do with the technology". == Usage and effects == AI washing can lead to deception of customers and misleading of investors. It is also an illegal and unethical practice that lacks transparency regarding disclosing the details of a product or a service. Companies get involved in such a practice often in response to competition who might have used AI in their offerings. It might also be used as a ploy to secure funding and investment, assuming that it will attract them towards it. AI washing has been compared to dot-com bubble, when businesses appended "dot-com" to the end of the business name to boost their valuation. In September 2023, Coca-Cola released a new product called Coca-Cola Y3000, and the company stated that the Y3000 flavor had been "co-created with human and artificial intelligence". The company was accused of AI washing due to no proof of AI involvement in the creation of the product, and critics believed that AI was used as a way to grab consumer attention more than it was used in the actual product creation. In 2026, mass tech layoffs were attributed to AI washing from AI innovation instead of balance sheet restructuring. == Mitigation == Companies are expected to be transparent and clearer in communicating the usage of AI in their products or services. Consumers can mitigate the same by requesting for hard evidence from the companies regarding the usage of AI tools. Customers should evaluate the product or service as a whole rather than being swayed by the usage of AI. Informed decision making and purchasing can keep them from falling for such marketing gimmicks. The United States Securities and Exchange Commission (SEC) imposes penalties for companies indulging in such practices. In March 2024, the SEC imposed the first civil penalties on two companies for misleading statements about their use of AI, and in July 2024, it charged a corporate executive from a supposed AI hiring startup with fraud for the usage of buzzwords related to AI.

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  • Squeaky Dolphin

    Squeaky Dolphin

    Squeaky Dolphin is a program developed by the Government Communications Headquarters (GCHQ), a British intelligence and security organization, to collect and analyze data from social media networks. The program was first revealed to the general public on NBC on 27 January 2014 based on documents previously leaked by Edward Snowden. == Scope of surveillance == According to a document of the GCHQ dated August 2012, the program enables broad, real-time surveillance of the following items: YouTube video views The Like button on Facebook. Facebook has since then encrypted the data. Blogspot/Blogger visits Twitter, which has however encrypted its communications since this presentation was made The program can be supplemented with commercially available analytic software to determine which videos are popular among residents of specific cities. The dashboard software chosen was made by Splunk. The presentation, which was originally shown to an NSA audience and was made public by the NBC, contains a note saying the program was "Not interested in individuals just broad trends!". However, "according to other Snowden documents" obtained by NBC, in 2010, "GCHQ exploited unencrypted data from Twitter to identify specific users around the world and target them with propaganda."

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  • Cleo Communications

    Cleo Communications

    Cleo Communications LLC, simply referred to as Cleo, is a privately held software company founded in 1976. The company is best known for its ecosystem integration platform, Cleo Integration Cloud with RADAR. == History == Cleo originally began as a division of Phone 1 Inc., a voice data gathering systems manufacturer, and built data concentrators and terminal emulators — multi-bus computers, modems, and terminals to interface with IBM mainframes via bisynchronous communications. The company then began developing mainframe middleware in the 1980s, and with the rise of the PC, moved into B2B data communications and secure file transfer software. Cleo Communications was acquired in 2012 by Global Equity Partners along with other investment companies. Since being acquired in 2012, the company’s offerings have evolved into Cleo Integration Cloud, a platform for enterprise business integration. == Business == Based in Rockford, Illinois (USA), with offices in Chicago, Pennsylvania, London, and Bangalore, Cleo has about 400 employees and more than 4,100 direct customers. The company's flagship offering, Cleo Integration Cloud, provides both on-premise and cloud-based integration technologies and comprises solutions for B2B/EDI, application integration, data movement and data transformation. Previous products now incorporated into the Cleo Integration Cloud platform include Cleo Harmony, Cleo Clarify, and Cleo Jetsonic. Cleo solutions span a variety of industries, including manufacturing, logistics and supply chain, retail, third-party logistics, warehouse management and transportation management, healthcare, financial services and government. The U.S. Department of Veterans Affairs adopted Cleo's fax technology, Cleo Streem, in 2013 when in need of FIPS 140-2-compliant technology to protect information, and the City of Atlanta has used Cleo Streem for network and desktop faxing since 2006. Cleo also serves U.S. transportation logistics company MercuryGate International and SaaS-based food logistics organization ArrowStream. It powers the architecture for several major supply chain companies, such as Blue Yonder and SAP. Cleo integrates the pharmaceutical supply chain for such companies as Octapharma. Key partners include FourKites and ClientsFirst, among many others. In May 2023, Cleo announced it entered a global partnership with consulting and multinational information technology services company, Cognizant (NASDAQ: CTSH). Together, the companies announced CCIB, powered by Cleo, which is a B2B iPaaS solution that provides B2B managed services with built-in, scalable infrastructure on the cloud. The solution comprises elements from Cleo’s flagship offering, Cleo Integration Cloud. == Expansion == In June 2014, Cleo opened an office in Chicago for members of its support and Ashok and teams. In 2014, the company hired Jorge Rodriguez as Senior Vice President of Product Development and John Thielens as Vice President of Technology. Cleo hired Dave Brunswick as Vice President of Solutions for North America in 2015, and Cleo hired Ken Lyons to lead global sales in 2016. Lyons now serves as the company's Chief Revenue Officer. More recent additions to the company's leadership team include Vipin Mittal, Vice President, Customer Experience, and Tushar Patel, CMO. Cleo opened its product development facility in Bengaluru, India, in 2015 and expanded its hybrid cloud integration teams into a new office there in 2017. The company also opened a London office in 2016 and expanded its network of channel partners in EMEA. In 2016, Cleo acquired EXTOL International, a Pottsville, Pa.-based business and EDI integration and data transformation company for an undisclosed amount. In 2017, the company moved its headquarters from Loves Park, Illinois, to Rockford. In 2021 the company received a significant growth investment from H.I.G. Capital. In July 2022, Cleo opened a new, 5,000-square-foot office located in Chicago's Loop. In November 2022, Cleo launched an accelerator for Microsoft Dynamics 365 SCM-to-X12 and a connector for Microsoft Dynamics 365 Business Central. These pre-built solutions allow businesses and users to quickly build integration flows that integrate their digital ecosystems. In March 2023, Cleo released CIC PAVE (Procurement Automation and Vendor Enablement). PAVE provides customers with enhanced supply chain visibility via a supplier portal that allows the customer to keep vendor interaction in a single location, even if they cannot use EDI or have API-ready applications. In December 2023, Cleo acquired ECS International, an integration technology company based in the Netherlands. == Certification == Cleo regularly submits its products to Drummond Group's interoperability software testing for AS2, AS3 and ebMS 2.0. In January 2020, Cleo announced that its new application connector for Acumatica ERP has been recognized as an Acumatica-Certified Application (ACA). The company also holds SOC 2, Type 2 certification. == Awards == Cleo was a Xerox partner of the year award for five years, from 2009 to 2014. The Cleo Streem solution integrates with Xerox multi-function products, providing customers with solutions for network fax and interactive messaging needs. Cleo was named to Food Logistics’ FL100+ Top Software and Technology Providers Lists in 2016, 2017, 2019 and 2020. Cleo CEO, Mahesh Rajasekharan was named an Ernst & Young Entrepreneur Of The Year 2022 Midwest Award winner. Rajasekharan is serving as a judge for the 2023 Ernst & Young Entrepreneur Of the Year Awards. As of April 2022, Cleo has been named a Leader in EDI on the G2 Grid, a peer-to-peer review site, for 20 straight quarters. In Spring 2023, Cleo won 23 G2 awards—including EDI Leader Enterprise, MFT Leader Enterprise, On-Premise Data Integration Best Support Enterprise, and iPaaS High Performer Asia.

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