AI Detector No Character Limit

AI Detector No Character Limit — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • BBC Own It

    BBC Own It

    The BBC Own It app was a British information site designed to protect and support children using the Internet. The app was launched in 2017 and retired in 2022, though the website retired in 2024 and has since moved to BBC Teach. As part of the BBC's partnership with Internet Matters, the not-for-profit contributed to content on the BBC Own It website. == History == In 2016, The Royal Foundation of The Duke and Duchess of Cambridge established The Royal Foundation Taskforce on the Prevention of Cyberbullying. Work began in 2017 by the BBC to create an app about cyberbullying and online safety (later titled Own It) in response to a call for action from the Taskforce. In December 2017, the BBC launched Own It. In November 2018, work on the BBC Own It App was announced by Prince William. In September 2019, the BBC Own It App was launched into the AppStore and Google Play. In 2022, the BBC discontinued the app, although the website was still active, however in 2024, the website was discontinued, and now any links to the website now redirect to a BBC Teach page. == Awards == UXUK award for Best Education or Learning Experience (2019) Banff World Media Festival Rockies Award for Children & Youth Interactive Content (2020) CogX Award for Best Innovation In Natural Language Processing (2020)

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  • Critical security parameter

    Critical security parameter

    In cryptography, a critical security parameter (CSP) is information that is either user or system defined and is used to operate a cryptography module in processing encryption functions including cryptographic keys and authentication data, such as passwords, the disclosure or modification of which can compromise the security of a cryptographic module or the security of the information protected by the module.

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  • Classora

    Classora

    Classora is a knowledge base for the Internet oriented to data analysis. From a practical point of view, Classora is a digital repository that stores structured information and allows it to be displayed in multiple formats: analytically, graphically, geographically (through maps); as well as carry out OLAP analysis. The information contained in Classora comes from public sources and is uploaded into the system through bots and ETL processes. The Knowledge Base has a commercial API for semantic enhancement, and an open web through which any user can access to part of the information collected (it also allows users to complete data and share opinions). Internally, Classora is organized into Knowledge Units and Reports. A «Knowledge Unit» is any element of the World about which information may be stored and presented in the form of a data sheet (a person, a company, a country, etc.) A «Report» is a group of Knowledge Units: a ranking of companies, a sport classification table, a survey about people, etc. In fact, one of the technical capabilities of Classora is that it allows the comparison of reports and knowledge units gathered from different sources, thereby generating an added value for the media in which this information is published: digital media, interactive TV, etc. == Key definitions == === Knowledge unit === The units of knowledge (also known as entries) in Classora are data sheets that have a certain semantic equivalence with the articles on the Wikipedia: they store information about any element of the world, be it a film, a country, a company or an animal. However, they differ from Wikipedia in that Classora stores structured information, enriched with a metadata layer; and therefore it is able to automatically interpret the meaning of each unit of knowledge. === Data report === A report is a group of units of knowledge in which the repetition of elements is not allowed. This definition includes any list, poll, ranking, etc.; and, in general, any consultation that involves more than one unit of knowledge. Classora excels at the reports management due to its visualization capabilities, being able to display data in the form of tables, graphs and maps. Types of reports: Sports scores: Sports competitions results sanctioned by the competent institution. Rankings and lists: All types of interesting and curious lists, whether they have an implicit order or not. Polls: Units of knowledge that are ranked according to users’ votes. Queries to the Knowledge Base: Questions from users using CQL. Networks of connections: automatically calculated from the reports and the taxonomy of each Knowledge Unit. === Organizational taxonomy === An organizational taxonomy (also referred to as entry type) is a data sheet that brings together the common attributes of a set of units of knowledge. For instance, the organizational taxonomy F1 Driver displays attributes such as date of debut, team, etc.; and the organizational taxonomy Football Club presents attributes such as city, stadium, etc. In Classora, taxonomies are hierarchically organized, so that they inherit attributes from their parent taxonomies. For instance, F1 Driver is a subsidiary taxonomy of Sportsperson, which is a subsidiary taxonomy of Person, which in turn is a subsidiary taxonomy of Organism. The simplest type of entry in Classora is Classora Object. All the other taxonomies are its subsidiaries and inherit its attributes. In fact, the only attribute Classora Object possesses is name (all units of knowledge are required to have one name at least). == Architecture of Classora == === Data Extraction Module === The Data Extraction Module consists of a set of robots coordinated by software that also manages the potential incidents. Most of the information available in Classora is automatically uploaded through those robots, which connect to the main online public sources to gather all types of data. There are three categories of robots: Extraction robots: responsible for the massive uploading of reports from official public sources (FIFA, CIA, IMF, Eurostat...). They are used for either absolute or incremental data uploading. Data scanner robots: responsible for looking for and updating the data of a unit of knowledge. They use specific sources to perform this task: Wikipedia, IMDB, World Bank, etc. Content aggregators: they don’t connect to external sources. Instead, they generate new information using Classora’s internal database. === Participatory Module === In Classora’s Open Website, Internet users may participate providing their knowledge as they would on the Wikipedia. There are different ways to participate: adding or correcting data in the Knowledge Base, voting in surveys (participatory rankings) and creating new Knowledge Units and Data Reports. === Connectivity Module === The Knowledge Base is designed to be embedded in multi-platform, multi-channel systems, thus enabling its integration into mobile devices, tablets, interactive TV, etc. This integration may be carried out through specific plugins (for navigators or other devices) or an API REST that provides content in XML or JSON formats. The API is divided into three blocks of operations. The first one is the block of general utility tools (ranging from autosuggest components about geographical hierarchies to operations to obtain the list of today’s celebrity birthdays, using CQL). The second one is the block of operations for widget generation (graphs, maps, rankings) using information from the knowledge base. Finally, there is a block of operations designed for the publication of free-source content. == Project statistics == As of April 2012, 2,000,000 Knowledge Units, 15,000 Reports, around 10,000 Maps and several million potential Comparative Analyses had been added to Classora. According to the site of web metrics Alexa, Classora Open Website is ranked at 100,557 globally and at 2,880 in the Spanish traffic ranking. Users spend an average of 9 ½ minutes in Classora.

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  • Pinoy baiting

    Pinoy baiting

    Pinoy baiting is a phrase that has been used to refer to acts by non-Filipino individuals, usually celebrities or YouTubers, of posting content online purportedly with the intention of getting the attention of Filipinos, by being surprised about the Philippines or its people. Pinoy baiters are defined as giving superficial and allegedly insincere praises and similar reactions that give recognition to the Philippines or its people. Subsequent responses by Filipinos to what have been referred to as acts of Pinoy baiting have been criticized as a form of cultural cringe. This criticism would subsequently give the advice that Filipinos should not constantly require validation from non-Filipinos about themselves or their country. == Pinoy baiting mediums == === Reaction videos === On social media such as YouTube, channels with specific focus on showing their reaction towards and opinions about certain videos or topics are called reaction channels. Reaction videos are very popular and require minimal effort to create, and thus made it easy for alleged Pinoy baiting to thrive within this video-making genre. === Travel vlogs === Vlogging, short for video blogging, grew in popularity in the 2020s. Most of the popular alleged Pinoy-baiting channels tend to be vlog channels, normally following the same script under such titles as "The Philippines changed us/me", "First impression of the Philippines", "Is this really Manila?" and "Filipinos are such Kind/Good People!", and made while travelling to touristy areas such as Boracay or Bonifacio Global City and taste-testing the fast food chain Jollibee, among others. == Criticism of the phrase == Philippines-based Korean vlogger Jessica Lee had been accused by some YouTube viewers of engaging in Pinoy baiting. In a response vlog, Lee acknowledged that there may be individuals engaging in this "business strategy" of gaining views and subscribers from one of the largest communities online. However, she questioned the objectivity of some use of the phrase, citing any vlogging subject as fair game for a negative impression of being a "baiting" tool for the vlogger treating of that subject. She also invoked vloggers' freedom to choose whatever subject they want to talk about in a deep or shallow manner, while enjoining citizens to exercise their free-market right to unfollow vloggers they hate and follow those vloggers that "make them happy". She also gave her critics an explanation why she ended up vlogging about Philippine and Filipino subjects.

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  • LCD crosstalk

    LCD crosstalk

    LCD crosstalk is a visual defect in an LCD screen which occurs because of interference between adjacent pixels. Owing to the way rows and columns in the display are addressed, and charge is pushed around, the data on one part of the display has the potential to influence what is displayed elsewhere. This is generally known as crosstalk, and in matrix displays typically occurs in the horizontal and vertical directions. Crosstalk used to be a serious problem in the old passive-matrix (STN) displays, but is rarely discernable in modern active-matrix (TFT) displays. A fortunate side effect of inversion (see above) is that, for most display material, what little crosstalk there is largely cancelled out. For most practical purposes, the level of crosstalk in modern LCDs is negligible. Certain patterns, particularly those involving fine dots, can interact with the inversion and reveal visible crosstalk. If you try moving a small Window in front of the inversion pattern (above) which makes your screen flicker the most, you may well see crosstalk in the surrounding pattern. Different patterns are required to reveal crosstalk on different displays (depending on their inversion scheme).

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  • Forward anonymity

    Forward anonymity

    Forward anonymity is a property of a cryptographic system which prevents an attacker who has recorded past encrypted communications from discovering its contents and participants in the future. This property is analogous to forward secrecy. An example of a system which uses forward anonymity is a public key cryptography system, where the public key is well-known and used to encrypt a message, and an unknown private key is used to decrypt it. In this system, one of the keys is always said to be compromised, but messages and their participants are still unknown by anyone without the corresponding private key. In contrast, an example of a system which satisfies the perfect forward secrecy property is one in which a compromise of one key by an attacker (and consequent decryption of messages encrypted with that key) does not undermine the security of previously used keys. Forward secrecy does not refer to protecting the content of the message, but rather to the protection of keys used to decrypt messages. == History == Originally introduced by Whitfield Diffie, Paul van Oorschot, and Michael James Wiener to describe a property of STS (station-to-station protocol) involving a long term secret, either a private key or a shared password. == Public Key Cryptography == Public Key Cryptography is a common form of a forward anonymous system. It is used to pass encrypted messages, preventing any information about the message from being discovered if the message is intercepted by an attacker. It uses two keys, a public key and a private key. The public key is published, and is used by anyone to encrypt a plaintext message. The Private key is not well known, and is used to decrypt cyphertext. Public key cryptography is known as an asymmetric decryption algorithm because of different keys being used to perform opposing functions. Public key cryptography is popular because, while it is computationally easy to create a pair of keys, it is extremely difficult to determine the private key knowing only the public key. Therefore, the public key being well known does not allow messages which are intercepted to be decrypted. This is a forward anonymous system because one compromised key (the public key) does not compromise the anonymity of the system. == Web of Trust == A variation of the public key cryptography system is a Web of trust, where each user has both a public and private key. Messages sent are encrypted using the intended recipient's public key, and only this recipient's private key will decrypt the message. They are also signed with the senders private key. This creates added security where it becomes more difficult for an attacker to pretend to be a user, as the lack of a private key signature indicates a non-trusted user. == Limitations == A forward anonymous system does not necessarily mean a wholly secure system. A successful cryptanalysis of a message or sequence of messages can still decode the information without the use of a private key or long term secret. == News == Forward anonymity, along with other privacy-protecting measures, received a burst of media attention after the leak of classified information by Edward Snowden, beginning in June, 2013, which indicated that the NSA and FBI, through specially crafted backdoors in software and computer systems, were conducting mass surveillance over large parts of the population of both the United States (see Mass surveillance in the United States), Europe, Asia, and other parts of the world. They justified this practice as an aid to catch predatory pedophiles. Opponents to this practice argue that leaving in a back door to law enforcement increases the risk of attackers being able to decrypt information, as well as questioning its legality under the US Constitution, specifically being a form of illegal Search and Seizure.

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  • Peñabot

    Peñabot

    Peñabot is the nickname for automated social media accounts allegedly used by the Mexican government of Enrique Peña Nieto and the PRI political party to keep unfavorable news from reaching the Mexican public. Peñabot accusations are related to the broader issue of fake news in the 21st century. == History of disinformation in Mexican politics == The PRI political party has been reported to use fake news since before Peña Nieto. The main tactic originally was to spread such propaganda through open radio and television networks. Such tactic was effective in Mexico, because newspaper readership is low and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, not only owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. == Peñabots == Analysts have given the name Peñabots to a suspected network of automated accounts on social media used by the Mexican government to spread pro-government propaganda and to marginalize dissenting opinions in social media. The bots were first noticed in the 2012 elections when they were used to disseminate opinions in support of Enrique Peña Nieto on social networks such as Twitter and Facebook. According to Aristegui Noticias, their usage went against articles 6 and 134 of the Mexican Constitution. Those used by Peña Nieto's government cost an estimated 80 million pesos monthly, which news outlets argued only helped the government spread fake support towards the president, but did not have a benefit towards Mexican people (with whom EPN was highly unpopular). Facebook held approximately 640,321 Peñabots, while Twitter had less. As of July 2017, Oxford Internet Institute's Computational Propaganda Research Project claimed many western democracies, Mexico included, perform social media manipulation, thus saying the manipulation comes directly from the Mexican government itself. During Peña Nieto's subsequent presidency, analysts noted that Peñabots were used to overpower trending topics that critiqued government, to flood trending government critical hashtags with spam, to create fake trends by pushing alternative hashtags, and to push smear campaigns and threats against government-critical activists and journalists. Peñabots were distinguished as their pattern of activity was distinct from that of ordinary interaction on social networks. === Meadebots === On Twitter it was reported that about 94% of the followers of 2018 presidential candidate from the PRI Jose Antonio Meade were bots. When Antonio Meade presented himself as a candidate for the 2018 presidential election, his social media accounts such as "@MovimientoMEADE" (created by the PRI's official account @PRI_Nacional), obtained a huge quantity of followers in a short span of time. Some users noticed and brought it to attention, and after investigation it was reported 94% of such followers were bots (702,000 out of 747,000), and the account was eliminated from Twitter after 20 hours. The fake accounts used the hashtags #YoConMeade and #Meade18. It was further revealed was that Meade's official account on Twitter, @JoseAMeadeK had 25% bots (216,000 fake followers out of the 981,000). == Manipulation of news media in Mexico, through television == The Mexican government of Peña Nieto has been accused of using various means to keep unfavorable news from reaching the Mexican people. Many Mexicans have protested this practice as it clearly goes against the freedom of speech. The PRI has been reported to use fake news since before Peña Nieto. The main tactic has been to spread such propaganda through radio and television. This tactic is perceived as effective in Mexico, because newspaper readership is low and research on the Internet and cable TV is largely limited to the middle classes; consequently, the country's two major television networks – Televisa and TV Azteca – exert a significant influence in national politics. Televisa itself, owns around two-thirds of the programming on Mexico's TV channels, making it not only Mexico's largest television network, but also is the largest media network in the Spanish-speaking world. In June 2012, before the 2012 Mexican presidential elections, the British newspaper The Guardian published a series of allegations claiming Televisa, sold favorable coverage to top politicians in its news and entertainment shows, this scandal became known as the Televisa controversy. The documents published by 'The Guardian alleged that a secretive circle within Televisa manipulated news coverage to favor PRI presidential candidate Enrique Peña Nieto, who was poised as favorite to win. Televisa's secret circle supposedly commissioned videos to promote Peña Nieto and lash out his political rivals in 2009. The Guardian documents suggest that Televisa's secret team distributed such videos through e-mail, posting them posted them on Facebook and YouTube, some can still be seen there. Another document was a PowerPoint presentation, with a slide explicitly aimed at rival leftist candidate of the Party of the Democratic Revolution (PRD), Andrés Manuel López Obrador. Supposedly given to The Guardian by a Televisa employee. The document's authenticity was never possible to confirm– however dates, names, and events largely coincide. Televisa refused to talk the documents, and denied a relationship with the PRI or its presidential candidate, saying that they had provided equal media coverage to all parties. Televisa published an article supposedly showing discrepancies in The Guardian documents and denying accusations. Mexican citizens complained about the perceived favoritism towards Enrique Peña Nieto and the PRI, protesting through the Yo Soy 132 movement which Televisa covered in detail. However, Televisa's news media coverage is perceived to have been biased, by using a media coverage tactic Mexican citizens call cortinas de humo (smoke screens). These introduce a news scandal giving extensive coverage to distract citizens from a potential conflict-of-interest or controversy that could damage the image of the politician favored by the network. An example of a perceived smoke screen would be the news media coverage of "Caso Michoacán" and "Caso Paolette" distracting all the attention from the parallel "Yo soy 132" movement. A few years later, on the day of September 11, 2016; factual evidence of Televisa's performing media manipulation emerged, when a Televisa news anchor while live-on air reading a teleprompter, mistakenly read out loud that "try that Jaime "Ël Bronco" Rodríguez Calderón (Nuevo Leon's governor) is mentioned as little as possible". Newspaper El Universal caught it on video and published it social media. Televisa didn't mention the story and declined to comment. Lack of news coverage concerning Nuevo León's Governor Jaime Rodriguez, is perceived due to him being the first elected governor to not be part of any political party (Independent Governor), and because unlike the governors from the PRI preceding him, the independent governor "El Bronco" doesn't spend money on publicity at all, preferring to communicate all news by using social media such as Twitter and Facebook. While the incident may have proven Televisa's bias, there wasn't anything to incriminate the PRI political party or Enrique Peña Nieto, though it did further suspicion of Televisa manipulating news media. In contrast, a December 2017 article of The New York Times, reported Enrique Peña Nieto spending about 2000 million dollars on publicity, during his first 5 years as president, the largest publicity budget ever spent by a Mexican President. Additionally, 68 percent of news journalists admitted to not believe to have enough freedom of speech, and award-winning news reporter Carmen Aristegui was controversially fired shortly after revealing the Mexican White House scandals. == Violence and spying towards news journalists and civil rights activists == Far for only being receiving accusations of spreading fake news, the Mexican government of EPN (Enrique Peña Nieto) has also been accused of violence towards news journalists, and of spying on them, and also towards civil right leaders and their families. During his tenure as president, Peña Nieto has been accused of failing to protect news journalists, whose deaths are speculated to be politically triggered, by politicians attempting to prevent them from covering political scandals. The New York Times published a news report on the matter titled, "In Mexico it's easy to kill a journalist", on it mentioning how during EPN's government, Mexico became one of the worst countries on which to be a journalist. The assassination of journalist Javier Valdez on May 23, 2017, received national coverage, with multiple news journalists

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  • List of cryptosystems

    List of cryptosystems

    A cryptosystem is a set of cryptographic algorithms that map ciphertexts and plaintexts to each other. == Private-key cryptosystems == Private-key cryptosystems use the same key for encryption and decryption. Caesar cipher Substitution cipher Enigma machine Data Encryption Standard Twofish Serpent Camellia Salsa20 ChaCha20 Blowfish CAST5 Kuznyechik RC4 3DES Skipjack Safer IDEA Advanced Encryption Standard, also known as AES and Rijndael. == Public-key cryptosystems == Public-key cryptosystems use a public key for encryption and a private key for decryption. Diffie–Hellman key exchange RSA encryption Rabin cryptosystem Schnorr signature ElGamal encryption Elliptic-curve cryptography Lattice-based cryptography McEliece cryptosystem Multivariate cryptography Isogeny-based cryptography

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  • Second-order co-occurrence pointwise mutual information

    Second-order co-occurrence pointwise mutual information

    In computational linguistics, second-order co-occurrence pointwise mutual information (SOC-PMI) is a method used to measure semantic similarity, or how close in meaning two words are. The method does not require the two words to appear together in a text. Instead, it works by analyzing the "neighbor" words that typically appear alongside each of the two target words in a large body of text (corpus). If the two target words frequently share the same neighbors, they are considered semantically similar. For example, the words "cemetery" and "graveyard" may not appear in the same sentence often, but they both frequently appear near words like "buried," "dead," and "funeral." SOC-PMI uses this shared context to determine that they have a similar meaning. The method is called "second-order" because it doesn't look at the direct co-occurrence of the target words (which would be first-order), but at the co-occurrence of their neighbors (a second level of association). The strength of these associations is quantified using pointwise mutual information (PMI). == History == The method builds on earlier work like the PMI-IR algorithm, which used the AltaVista search engine to calculate word association probabilities. The key advantage of a second-order approach like SOC-PMI is its ability to measure similarity between words that do not co-occur often, or at all. The British National Corpus (BNC) has been used as a source for word frequencies and contexts for this method. == Methodology == The SOC-PMI algorithm measures the similarity between two words, w 1 {\displaystyle w_{1}} and w 2 {\displaystyle w_{2}} , in several steps. === Step 1: Score neighboring words with PMI === First, for each target word ( w 1 {\displaystyle w_{1}} and w 2 {\displaystyle w_{2}} ), the algorithm identifies its "neighbor" words within a certain text window (e.g., within 5 words to the left or right) across a large corpus. The strength of the association between a target word t i {\displaystyle t_{i}} and its neighbor w {\displaystyle w} is calculated using pointwise mutual information (PMI). A higher PMI value means the two words appear together more often than would be expected by chance. The PMI between a target word t i {\displaystyle t_{i}} and a neighbor word w {\displaystyle w} is calculated as: f pmi ( t i , w ) = log 2 ⁡ f b ( t i , w ) × m f t ( t i ) f t ( w ) {\displaystyle f^{\text{pmi}}(t_{i},w)=\log _{2}{\frac {f^{b}(t_{i},w)\times m}{f^{t}(t_{i})f^{t}(w)}}} where: f b ( t i , w ) {\displaystyle f^{b}(t_{i},w)} is the number of times t i {\displaystyle t_{i}} and w {\displaystyle w} appear together in the context window. f t ( t i ) {\displaystyle f^{t}(t_{i})} is the total number of times t i {\displaystyle t_{i}} appears in the corpus. f t ( w ) {\displaystyle f^{t}(w)} is the total number of times w {\displaystyle w} appears in the corpus. m {\displaystyle m} is the total number of tokens (words) in the corpus. === Step 2: Create a semantic 'signature' for each word === For each target word ( w 1 {\displaystyle w_{1}} and w 2 {\displaystyle w_{2}} ), the algorithm creates a list of its most significant neighbors. This is done by taking the top β {\displaystyle \beta } neighbor words, sorted in descending order by their PMI score with the target word. This list of top neighbors, X w {\displaystyle X^{w}} , acts as a semantic "signature" for the word w {\displaystyle w} . X w = { X i w } {\displaystyle X^{w}=\{X_{i}^{w}\}} , for i = 1 , 2 , … , β {\displaystyle i=1,2,\ldots ,\beta } The size of this list, β {\displaystyle \beta } , is a parameter of the method. === Step 3: Compare the signatures === The algorithm then compares the signatures of w 1 {\displaystyle w_{1}} and w 2 {\displaystyle w_{2}} . It looks for words that are present in both signatures. The similarity of w 1 {\displaystyle w_{1}} to w 2 {\displaystyle w_{2}} is calculated by summing the PMI scores of w 2 {\displaystyle w_{2}} with every word in w 1 {\displaystyle w_{1}} 's signature list. The β {\displaystyle \beta } -PMI summation function defines this score. The score for w 1 {\displaystyle w_{1}} with respect to w 2 {\displaystyle w_{2}} is: f ( w 1 , w 2 , β ) = ∑ i = 1 β ( f pmi ( X i w 1 , w 2 ) ) γ {\displaystyle f(w_{1},w_{2},\beta )=\sum _{i=1}^{\beta }(f^{\text{pmi}}(X_{i}^{w_{1}},w_{2}))^{\gamma }} This sum only includes terms where the PMI value is positive. The exponent γ {\displaystyle \gamma } (with a value > 1) is used to give more weight to neighbors that are more strongly associated with w 2 {\displaystyle w_{2}} . This calculation is done in both directions: The similarity of w 1 {\displaystyle w_{1}} with respect to w 2 {\displaystyle w_{2}} : f ( w 1 , w 2 , β 1 ) = ∑ i = 1 β 1 ( f pmi ( X i w 1 , w 2 ) ) γ {\displaystyle f(w_{1},w_{2},\beta _{1})=\sum _{i=1}^{\beta _{1}}(f^{\text{pmi}}(X_{i}^{w_{1}},w_{2}))^{\gamma }} The similarity of w 2 {\displaystyle w_{2}} with respect to w 1 {\displaystyle w_{1}} : f ( w 2 , w 1 , β 2 ) = ∑ i = 1 β 2 ( f pmi ( X i w 2 , w 1 ) ) γ {\displaystyle f(w_{2},w_{1},\beta _{2})=\sum _{i=1}^{\beta _{2}}(f^{\text{pmi}}(X_{i}^{w_{2}},w_{1}))^{\gamma }} === Step 4: Calculate final similarity score === Finally, the total semantic similarity is the average of the two scores from the previous step. S i m ( w 1 , w 2 ) = f ( w 1 , w 2 , β 1 ) β 1 + f ( w 2 , w 1 , β 2 ) β 2 {\displaystyle \mathrm {Sim} (w_{1},w_{2})={\frac {f(w_{1},w_{2},\beta _{1})}{\beta _{1}}}+{\frac {f(w_{2},w_{1},\beta _{2})}{\beta _{2}}}} This score can be normalized to fall between 0 and 1. For example, using this method, the words cemetery and graveyard achieve a high similarity score of 0.986 (with specific parameter settings).

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  • Tumblr

    Tumblr

    Tumblr ( TUM-blər) is a microblogging and social media platform founded by David Karp in 2007 and operated by American company Tumblr, Inc., a subsidiary of Automattic. The service allows users to post multimedia and other content to a short-form blog. It has attracted significant attention and controversy for hosting a wide range of progressive user-generated content. == History == === Beginnings (2006–2012) === Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. Arment left the company in September 2010 to work on Instapaper. In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas, who launched an official soccer Tumblr blog and bought ad placements on the user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. === Ownership by Yahoo! (2013–2018) === On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. to acquire Tumblr for $1.1 billion in cash. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. David Karp remained CEO and the deal was finalized on June 20, 2013. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. In March 2019, Similarweb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). Following this news, Pornhub's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. === Automattic (2019–present) === On August 12, 2019, Verizon Media announced that it would sell Tumblr to Automattic, the operator of blog service WordPress.com and corporate backer of the open source blog software of the same name. The sale was for an undisclosed amount, but Axios reported that the sale price was less than $3 million, less than 0.3% of Yahoo's original purchase price. Automattic CEO Matt Mullenweg stated that the site will operate as a complementary service to WordPress.com, and that there were no plans to reverse the content policy decisions made during Verizon ownership. In November 2022, Mullenweg stated that Tumblr will add support for the decentralized social networking protocol ActivityPub. In November 2023, most of Tumblr's product development and marketing teams were transferred to other groups within Automattic. Mullenweg stated that focus would shift to core functionality and streamlining existing features. In February 2024, Automattic announced that it would begin selling user data from Tumblr and WordPress.com to Midjourney and OpenAI. Tumblr users are opted-in by default, with an option to opt out. In August 2024, Automattic announced that it would migrate Tumblr's backend to an architecture derived from WordPress, in order to ease development and code sharing between the platforms. The company stated that this migration would not impact the service's user experience and content, and that users "won't even notice a difference from the outside". In January 2025, Mullenweg stated that the migration, once completed, would also "unlock" ActivityPub access for Tumblr, including native support for the company's official ActivityPub plugin for WordPress. In April 2025, Automattic announced layoffs for 16% of its workforce, reducing a large portion of Tumblr staff. On March 16, 2026, Tumblr implemented a change to how notes were assigned to reblogs, making it more similar to sites like Twitter and Bluesky. The change was rolled back the next day after heavy user backlash. == Features == === Blog management === Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts, so that whenever they make a post, it will also be sent as a tweet and a status update. As of June 2022, users can also turn off reblogs on specific posts through the dashboard. Queue: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days. Tags: Users can help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search for posts with the tag #picture. HTML editing: Tumblr allows users to edit their blog's theme using HTML to control the appearance of their blog. Custom themes are able to be shared and used by other users, or sold. Custom domains: Tumblr allows users to use custom domains for their blogs. Users must purchase a domain from Tumblr Domains, an in-house registrar that provides domains that can only be used with Tumblr unless removed from the user's blog and transferred to another registrar. Blogs previously were able to be linked with any domain/subdomain from any registrar, however following the introduction of the Tumblr Domains service, now requires you to purchase a domain directly from Tumblr to be used with a blog. Users who kept their blogs connected to a domain after the introduction got to keep their custom domain, as long as they do not disconnect it from Tumblr or let the domain expire. === Tags === The tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their own tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that the user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters are allowed, but only up to 140 characters total per tag. There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what is in the post (e.g. #art, #sky). These are important for the original poster to use, so their post will be indexed and searchable by others wishing to view that subject of content. Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. Instead of adding onto the reblogged post (with their comments becoming an addition to each subsequent reblog from them) a user may add their comments in the tags, not changing the content or appearance of the original post in any way. Not all users choose to use tags this way, but those who do use tags for commentary may prefer it over adding a comment on the actual post. === Mobile === With Tumblr's 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via a Mobelux application in BlackBerry World. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. An app for Android is also available. A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013. === Inbox and messaging === Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr

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  • Cryptographic multilinear map

    Cryptographic multilinear map

    A cryptographic n {\displaystyle n} -multilinear map is a kind of multilinear map, that is, a function e : G 1 × ⋯ × G n → G T {\displaystyle e:G_{1}\times \cdots \times G_{n}\rightarrow G_{T}} such that for any integers a 1 , … , a n {\displaystyle a_{1},\ldots ,a_{n}} and elements g i ∈ G i {\displaystyle g_{i}\in G_{i}} , e ( g 1 a 1 , … , g n a n ) = e ( g 1 , … , g n ) ∏ i = 1 n a i {\displaystyle e(g_{1}^{a_{1}},\ldots ,g_{n}^{a_{n}})=e(g_{1},\ldots ,g_{n})^{\prod _{i=1}^{n}a_{i}}} , and which in addition is efficiently computable and satisfies some security properties. It has several applications on cryptography, as key exchange protocols, identity-based encryption, and broadcast encryption. There exist constructions of cryptographic 2-multilinear maps, known as bilinear maps, however, the problem of constructing such multilinear maps for n > 2 {\displaystyle n>2} seems much more difficult and the security of the proposed candidates is still unclear. == Definition == === For n = 2 === In this case, multilinear maps are mostly known as bilinear maps or pairings, and they are usually defined as follows: Let G 1 , G 2 {\displaystyle G_{1},G_{2}} be two additive cyclic groups of prime order q {\displaystyle q} , and G T {\displaystyle G_{T}} another cyclic group of order q {\displaystyle q} written multiplicatively. A pairing is a map: e : G 1 × G 2 → G T {\displaystyle e:G_{1}\times G_{2}\rightarrow G_{T}} , which satisfies the following properties: Bilinearity ∀ a , b ∈ F q ∗ , ∀ P ∈ G 1 , Q ∈ G 2 : e ( a P , b Q ) = e ( P , Q ) a b {\displaystyle \forall a,b\in F_{q}^{},\ \forall P\in G_{1},Q\in G_{2}:\ e(aP,bQ)=e(P,Q)^{ab}} Non-degeneracy If g 1 {\displaystyle g_{1}} and g 2 {\displaystyle g_{2}} are generators of G 1 {\displaystyle G_{1}} and G 2 {\displaystyle G_{2}} , respectively, then e ( g 1 , g 2 ) {\displaystyle e(g_{1},g_{2})} is a generator of G T {\displaystyle G_{T}} . Computability There exists an efficient algorithm to compute e {\displaystyle e} . In addition, for security purposes, the discrete logarithm problem is required to be hard in both G 1 {\displaystyle G_{1}} and G 2 {\displaystyle G_{2}} . === General case (for any n) === We say that a map e : G 1 × ⋯ × G n → G T {\displaystyle e:G_{1}\times \cdots \times G_{n}\rightarrow G_{T}} is an n {\displaystyle n} -multilinear map if it satisfies the following properties: All G i {\displaystyle G_{i}} (for 1 ≤ i ≤ n {\displaystyle 1\leq i\leq n} ) and G T {\displaystyle G_{T}} are groups of same order; if a 1 , … , a n ∈ Z {\displaystyle a_{1},\ldots ,a_{n}\in \mathbb {Z} } and ( g 1 , … , g n ) ∈ G 1 × ⋯ × G n {\displaystyle (g_{1},\ldots ,g_{n})\in G_{1}\times \cdots \times G_{n}} , then e ( g 1 a 1 , … , g n a n ) = e ( g 1 , … , g n ) ∏ i = 1 n a i {\displaystyle e(g_{1}^{a_{1}},\ldots ,g_{n}^{a_{n}})=e(g_{1},\ldots ,g_{n})^{\prod _{i=1}^{n}a_{i}}} ; the map is non-degenerate in the sense that if g 1 , … , g n {\displaystyle g_{1},\ldots ,g_{n}} are generators of G 1 , … , G n {\displaystyle G_{1},\ldots ,G_{n}} , respectively, then e ( g 1 , … , g n ) {\displaystyle e(g_{1},\ldots ,g_{n})} is a generator of G T {\displaystyle G_{T}} There exists an efficient algorithm to compute e {\displaystyle e} . In addition, for security purposes, the discrete logarithm problem is required to be hard in G 1 , … , G n {\displaystyle G_{1},\ldots ,G_{n}} . === Candidates === All the candidates multilinear maps are actually slightly generalizations of multilinear maps known as graded-encoding systems, since they allow the map e {\displaystyle e} to be applied partially: instead of being applied in all the n {\displaystyle n} values at once, which would produce a value in the target set G T {\displaystyle G_{T}} , it is possible to apply e {\displaystyle e} to some values, which generates values in intermediate target sets. For example, for n = 3 {\displaystyle n=3} , it is possible to do y = e ( g 2 , g 3 ) ∈ G T 2 {\displaystyle y=e(g_{2},g_{3})\in G_{T_{2}}} then e ( g 1 , y ) ∈ G T {\displaystyle e(g_{1},y)\in G_{T}} . The three main candidates are GGH13, which is based on ideals of polynomial rings; CLT13, which is based approximate GCD problem and works over integers, hence, it is supposed to be easier to understand than GGH13 multilinear map; and GGH15, which is based on graphs.

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  • PGP word list

    PGP word list

    The PGP Word List ("Pretty Good Privacy word list", also called a biometric word list for reasons explained below) is a list of words for conveying data bytes in a clear unambiguous way via a voice channel. They are analogous in purpose to the NATO phonetic alphabet, except that a longer list of words is used, each word corresponding to one of the 256 distinct numeric byte values. == History and structure == The PGP Word List was designed in 1995 by Patrick Juola, a computational linguist, and Philip Zimmermann, creator of PGP. The words were carefully chosen for their phonetic distinctiveness, using genetic algorithms to select lists of words that had optimum separations in phoneme space. The candidate word lists were randomly drawn from Grady Ward's Moby Pronunciator list as raw material for the search, successively refined by the genetic algorithms. The automated search converged to an optimized solution in about 40 hours on a DEC Alpha, a particularly fast machine in that era. The Zimmermann–Juola list was originally designed to be used in PGPfone, a secure VoIP application, to allow the two parties to verbally compare a short authentication string to detect a man-in-the-middle attack (MiTM). It was called a biometric word list because the authentication depended on the two human users recognizing each other's distinct voices as they read and compared the words over the voice channel, binding the identity of the speaker with the words, which helped protect against the MiTM attack. The list can be used in many other situations where a biometric binding of identity is not needed, so calling it a biometric word list may be imprecise. Later, it was used in PGP to compare and verify PGP public key fingerprints over a voice channel. This is known in PGP applications as the "biometric" representation. When it was applied to PGP, the list of words was further refined, with contributions by Jon Callas. More recently, it has been used in Zfone and the ZRTP protocol, the successor to PGPfone. The list is actually composed of two lists, each containing 256 phonetically distinct words, in which each word represents a different byte value between 0 and 255. Two lists are used because reading aloud long random sequences of human words usually risks three kinds of errors: 1) transposition of two consecutive words, 2) duplicate words, or 3) omitted words. To detect all three kinds of errors, the two lists are used alternately for the even-offset bytes and the odd-offset bytes in the byte sequence. Each byte value is actually represented by two different words, depending on whether that byte appears at an odd or an even offset from the beginning of the byte sequence. The two lists are readily distinguished by the number of syllables; the odd list has words of three syllables, the even list has two. The two lists have a maximum word length of 11 and 9 letters, respectively. Using a two-list scheme was suggested by Zhahai Stewart. == Examples == Each byte in a bytestring is encoded as a single word. A sequence of bytes is rendered in network byte order, from left to right. For example, the leftmost (i.e. byte 0) is considered "even" and is encoded using the PGP Even Word table. The next byte to the right (i.e. byte 1) is considered "odd" and is encoded using the PGP Odd Word table. This process repeats until all bytes are encoded. Thus, "E582" produces "topmost Istanbul", whereas "82E5" produces "miser travesty". A PGP public key fingerprint that displayed in hexadecimal as E582 94F2 E9A2 2748 6E8B 061B 31CC 528F D7FA 3F19 would display in PGP Words (the "biometric" fingerprint) as topmost Istanbul Pluto vagabond treadmill Pacific brackish dictator goldfish Medusa afflict bravado chatter revolver Dupont midsummer stopwatch whimsical cowbell bottomless The order of bytes in a bytestring depends on endianness. == Other word lists for data == There are several other word lists for conveying data in a clear unambiguous way via a voice channel: the NATO phonetic alphabet maps individual letters and digits to individual words the S/KEY system maps 64 bit numbers to 6 short words of 1 to 4 characters each from a publicly accessible 2048-word dictionary. The same dictionary is used in RFC 1760 and RFC 2289. the Diceware system maps five base-6 random digits (almost 13 bits of entropy) to a word from a dictionary of 7,776 distinct words. the Electronic Frontier Foundation has published a set of improved word lists based on the same concept FIPS 181: Automated Password Generator converts random numbers into somewhat pronounceable "words". mnemonic encoding converts 32 bits of data into 3 words from a vocabulary of 1626 words. what3words encodes geographic coordinates in 3 dictionary words. the BIP39 standard permits encoding a cryptographic key of fixed size (128 or 256 bits, usually the unencrypted master key of a Cryptocurrency wallet) into a short sequence of readable words known as the seed phrase, for the purpose of storing the key offline. This is used in cryptocurrencies such as Bitcoin or Monero. Like the PGP word list, the Bytewords standard maps each possible byte to a word. There is only one list, rather than two. The words are uniformly four letters long and can be uniquely identified by their first and last letters

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  • Ugly duckling theorem

    Ugly duckling theorem

    The ugly duckling theorem is an argument showing that classification is not really possible without some sort of bias. More particularly, it assumes finitely many properties combinable by logical connectives, and finitely many objects; it asserts that any two different objects share the same number of (extensional) properties. The theorem is named after Hans Christian Andersen's 1843 story "The Ugly Duckling", because it shows that a duckling is just as similar to a swan as two swans are to each other. It was derived by Satosi Watanabe in 1969. == Mathematical formula == Suppose there are n things in the universe, and one wants to put them into classes or categories. One has no preconceived ideas or biases about what sorts of categories are "natural" or "normal" and what are not. So one has to consider all the possible classes that could be, all the possible ways of making a set out of the n objects. There are 2 n {\displaystyle 2^{n}} such ways, the size of the power set of n objects. One can use that to measure the similarity between two objects, and one would see how many sets they have in common. However, one cannot. Any two objects have exactly the same number of classes in common if we can form any possible class, namely 2 n − 1 {\displaystyle 2^{n-1}} (half the total number of classes there are). To see this is so, one may imagine each class is represented by an n-bit string (or binary encoded integer), with a zero for each element not in the class and a one for each element in the class. As one finds, there are 2 n {\displaystyle 2^{n}} such strings. As all possible choices of zeros and ones are there, any two bit-positions will agree exactly half the time. One may pick two elements and reorder the bits so they are the first two, and imagine the numbers sorted lexicographically. The first 2 n / 2 {\displaystyle 2^{n}/2} numbers will have bit #1 set to zero, and the second 2 n / 2 {\displaystyle 2^{n}/2} will have it set to one. Within each of those blocks, the top 2 n / 4 {\displaystyle 2^{n}/4} will have bit #2 set to zero and the other 2 n / 4 {\displaystyle 2^{n}/4} will have it as one, so they agree on two blocks of 2 n / 4 {\displaystyle 2^{n}/4} or on half of all the cases, no matter which two elements one picks. So if we have no preconceived bias about which categories are better, everything is then equally similar (or equally dissimilar). The number of predicates simultaneously satisfied by two non-identical elements is constant over all such pairs. Thus, some kind of inductive bias is needed to make judgements to prefer certain categories over others. === Boolean functions === Let x 1 , x 2 , … , x n {\displaystyle x_{1},x_{2},\dots ,x_{n}} be a set of vectors of k {\displaystyle k} booleans each. The ugly duckling is the vector which is least like the others. Given the booleans, this can be computed using Hamming distance. However, the choice of boolean features to consider could have been somewhat arbitrary. Perhaps there were features derivable from the original features that were important for identifying the ugly duckling. The set of booleans in the vector can be extended with new features computed as boolean functions of the k {\displaystyle k} original features. The only canonical way to do this is to extend it with all possible Boolean functions. The resulting completed vectors have 2 k {\displaystyle 2^{k}} features. The ugly duckling theorem states that there is no ugly duckling because any two completed vectors will either be equal or differ in exactly half of the features. Proof. Let x and y be two vectors. If they are the same, then their completed vectors must also be the same because any Boolean function of x will agree with the same Boolean function of y. If x and y are different, then there exists a coordinate i {\displaystyle i} where the i {\displaystyle i} -th coordinate of x {\displaystyle x} differs from the i {\displaystyle i} -th coordinate of y {\displaystyle y} . Now the completed features contain every Boolean function on k {\displaystyle k} Boolean variables, with each one exactly once. Viewing these Boolean functions as polynomials in k {\displaystyle k} variables over GF(2), segregate the functions into pairs ( f , g ) {\displaystyle (f,g)} where f {\displaystyle f} contains the i {\displaystyle i} -th coordinate as a linear term and g {\displaystyle g} is f {\displaystyle f} without that linear term. Now, for every such pair ( f , g ) {\displaystyle (f,g)} , x {\displaystyle x} and y {\displaystyle y} will agree on exactly one of the two functions. If they agree on one, they must disagree on the other and vice versa. (This proof is believed to be due to Watanabe.) == Discussion == A possible way around the ugly duckling theorem would be to introduce a constraint on how similarity is measured by limiting the properties involved in classification, for instance, between A and B. However Medin et al. (1993) point out that this does not actually resolve the arbitrariness or bias problem since in what respects A is similar to B: "varies with the stimulus context and task, so that there is no unique answer, to the question of how similar is one object to another". For example, "a barberpole and a zebra would be more similar than a horse and a zebra if the feature striped had sufficient weight. Of course, if these feature weights were fixed, then these similarity relations would be constrained". Yet the property "striped" as a weight 'fix' or constraint is arbitrary itself, meaning: "unless one can specify such criteria, then the claim that categorization is based on attribute matching is almost entirely vacuous". Stamos (2003) remarked that some judgments of overall similarity are non-arbitrary in the sense they are useful: "Presumably, people's perceptual and conceptual processes have evolved that information that matters to human needs and goals can be roughly approximated by a similarity heuristic... If you are in the jungle and you see a tiger but you decide not to stereotype (perhaps because you believe that similarity is a false friend), then you will probably be eaten. In other words, in the biological world stereotyping based on veridical judgments of overall similarity statistically results in greater survival and reproductive success." Unless some properties are considered more salient, or 'weighted' more important than others, everything will appear equally similar, hence Watanabe (1986) wrote: "any objects, in so far as they are distinguishable, are equally similar". In a weaker setting that assumes infinitely many properties, Murphy and Medin (1985) give an example of two putative classified things, plums and lawnmowers: "Suppose that one is to list the attributes that plums and lawnmowers have in common in order to judge their similarity. It is easy to see that the list could be infinite: Both weigh less than 10,000 kg (and less than 10,001 kg), both did not exist 10,000,000 years ago (and 10,000,001 years ago), both cannot hear well, both can be dropped, both take up space, and so on. Likewise, the list of differences could be infinite… any two entities can be arbitrarily similar or dissimilar by changing the criterion of what counts as a relevant attribute." According to Woodward, the ugly duckling theorem is related to Schaffer's Conservation Law for Generalization Performance, which states that all algorithms for learning of boolean functions from input/output examples have the same overall generalization performance as random guessing. The latter result is generalized by Woodward to functions on countably infinite domains.

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  • Social knowledge management

    Social knowledge management

    Social knowledge management is a business approach that aims to leverage the collective intelligence and social interactions of an organization’s members and stakeholders. It is a branch of knowledge management, which is a multidisciplinary field that deals with the creation, sharing, and use of knowledge in various domains, such as business, economics, psychology, and information management. Knowledge management seeks to enhance organizational performance, innovation, and competitiveness by managing the intangible assets of an organization, such as human capital, know-how, technology, customers, and networks. Social media plays a crucial role in social knowledge management by enhancing communication, collaboration, and learning among individuals and groups, both internally and externally. It offers valuable insights and feedback from customers, partners, and stakeholders, and aids in generating and disseminating new knowledge. In a business context, social media is utilized for various purposes, including sentiment analysis, social learning, social collaboration, and social knowledge management. Social knowledge management is one of the application areas of social media in a business context next to others like sentiment analysis, social learning or social collaboration. Social media use by businesses can strive to achieve the following things from social media strategy point of view: learn, listen, engage in conversation, measure and refine, develop capabilities, define activities, prioritize objectives etc. Social media are not only transforming private communication and interaction, they also will transform how people work. With social media knowledge work in organizations can be optimized extremely: like a better distribution sharing and access to knowledge. This will be more and more important, as in today's business world, speed and complexity increase dramatically, while work environments change constantly. == Examples of Social KM platforms == Elium, a European software application which combines social tagging, bookmarking and networking paradigms to address internal information management purposes. Sciomino was a startup enterprise social network for Social Knowledge Management.

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  • Social business model

    Social business model

    The social business model is use of social media tools and social networking behavioral standards by businesses for communication with customers, suppliers, and others. Combining social networking etiquette (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. == Overview == Traditional business models, particularly in large organizations, have had as one common characteristic careful limitation of direct contact between those within the organization and those outside of it. Only certain specific individuals (most frequently in roles such as sales, customer service and field consulting) were designated as "customer-facing" personnel. Organizations further limited outside access to internal employees through filtering mechanisms such as publishing only a main switchboard number (whether routed through a live receptionist or an interactive voice response system) and generic "sales@" or "info@" email addresses. The Cluetrain Manifesto (written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published in 1999) was among the first books to predict the demise of this old order and the emergence of more open business models, though most of the business world was slow to adopt the book's recommended cultural changes. Thirteen years later, authors Dion Hinchcliffe and Peter Kim added structural underpinnings to the cultural shifts outlined in The Cluetrain Manifesto in their book, Social Business by Design. The book details many of the ways social media tools and practices are being adopted within organizations, to support both internal employee collaboration and external customer engagement (which the authors describe as the "bigger problem"). == Elements == In implementing the social business model, organizations apply social networking protocols and tools in a range of areas, potentially including: Marketing Customer Support Recruiting Crowdsourcing Internal employee collaboration Sales Product Development Supply Chain Operations Investor Relations == Characteristics of organizations adopting the social business model == Organizations that fully adopt the social business model will exhibit four key characteristics: Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat. Social – employees will follow social networking etiquette (being authentic, helpful and transparent) in external interactions. The focus will be on answering questions and providing information rather than overt sales or promotion. Presence – these conversations may originate on the company's website or elsewhere online (e.g., publication websites, industry portals, or social networking sites such as LinkedIn or Facebook). Intelligent – organizations will use in-depth analytics to monitor connections, social interactions and presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness. == Technical and functional requirements == While much of the change inherent in adopting the social business model is cultural, it also requires process changes enabled by social business technology. Functional requirements for a social business technology platform include: Analytics (including the cost of engagement as well as various measures of return on investment such as leads, sales, referrals, recommendations, and retained customers). Integration with other social media and business tools such as CRM systems, partner relationship management (PRM) software, product development, website analytics, and employee-recruiting applications. Rules-based workflow (e.g. routing a comment to the appropriate individual for a response, based on content). Geolocation (so customers or prospects can be automatically routed to local sales or customer service representatives). Content sharing. Collaboration tools. Transparency (i.e., people should know who they are engaging with) Unified communications (the ability to engage via voice, text, video, email, and share a wide variety of file types) Storage (the ability to store interactions for legal, training, compliance or compensation purposes, and purge stored data when no longer needed based on company policy or regulatory requirements). Immediacy (real-time monitoring and response).

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