AI Content Improver

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Marq (company)

Marq (formerly Lucidpress) is a cloud-based software platform for brand management and templated content creation. The platform integrates with digital asset management (DAM) systems—including Aprimo and Bynder and customer relationship management (CRM) tools such as Salesforce and HubSpot. Marq also includes AI-assisted features for brand compliance and content automation. Trade publications have described the product as a brand templating and creative automation platform. == History == In October 2013, Lucid Software, Inc. announced Lucidpress as a public beta version. Following its release, Lucidpress was featured in TechCrunch, VentureBeat and PC World, with TechCrunch noting: "I had a chance to test the app before its launch and it is indeed very easy to use. If you've ever used a desktop publishing app in the past, you'll feel right at home with Marq, as it features the same kind of standard top-bar menu and layout options as most other publishing apps. In terms of features, it can also hold its own against similar desktop-based apps." In May 2021, Lucidpress announced that it had been acquired by Charles Thayne Capital ("CTC"), a growth-oriented and technology-focused private investment firm. In May 2021, following its acquisition by Charles Thayne Capital, Lucidpress became fully independent. Owen Fuller, who had served as General Manager since 2017, was appointed Chief Executive Officer. In 2022, Lucidpress was rebranded as Marq to reflect the company’s shift toward brand templating and creative automation tools, while continuing to support its publishing features. == Features == Marq integrates with customer relationship management (CRM) platforms such as Salesforce and HubSpot, enabling the creation of personalized, on-brand sales and marketing materials. The platform also connects with multiple digital asset management (DAM) systems, including Bynder, Aprimo, MediaValet, PhotoShelter, Acquia, and Canto. == Investment == Lucid Software raised $1 million in Seed in 2011, led by Google Ventures. In May 2014, the company received a $5 million investment. The round was led by Salt Lake-based Kickstart Seed Fund. In September 2016, the company received a $36 million investment from Spectrum Equity.
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Contrast set learning

Contrast set learning is a form of association rule learning that seeks to identify meaningful differences between separate groups by reverse-engineering the key predictors that identify for each particular group. For example, given a set of attributes for a pool of students (labeled by degree type), a contrast set learner would identify the contrasting features between students seeking bachelor's degrees and those working toward PhD degrees. == Overview == A common practice in data mining is to classify, to look at the attributes of an object or situation and make a guess at what category the observed item belongs to. As new evidence is examined (typically by feeding a training set to a learning algorithm), these guesses are refined and improved. Contrast set learning works in the opposite direction. While classifiers read a collection of data and collect information that is used to place new data into a series of discrete categories, contrast set learning takes the category that an item belongs to and attempts to reverse engineer the statistical evidence that identifies an item as a member of a class. That is, contrast set learners seek rules associating attribute values with changes to the class distribution. They seek to identify the key predictors that contrast one classification from another. For example, an aerospace engineer might record data on test launches of a new rocket. Measurements would be taken at regular intervals throughout the launch, noting factors such as the trajectory of the rocket, operating temperatures, external pressures, and so on. If the rocket launch fails after a number of successful tests, the engineer could use contrast set learning to distinguish between the successful and failed tests. A contrast set learner will produce a set of association rules that, when applied, will indicate the key predictors of each failed tests versus the successful ones (the temperature was too high, the wind pressure was too high, etc.). Contrast set learning is a form of association rule learning. Association rule learners typically offer rules linking attributes commonly occurring together in a training set (for instance, people who are enrolled in four-year programs and take a full course load tend to also live near campus). Instead of finding rules that describe the current situation, contrast set learners seek rules that differ meaningfully in their distribution across groups (and thus, can be used as predictors for those groups). For example, a contrast set learner could ask, “What are the key identifiers of a person with a bachelor's degree or a person with a PhD, and how do people with PhD's and bachelor’s degrees differ?” Standard classifier algorithms, such as C4.5, have no concept of class importance (that is, they do not know if a class is "good" or "bad"). Such learners cannot bias or filter their predictions towards certain desired classes. As the goal of contrast set learning is to discover meaningful differences between groups, it is useful to be able to target the learned rules towards certain classifications. Several contrast set learners, such as MINWAL or the family of TAR algorithms, assign weights to each class in order to focus the learned theories toward outcomes that are of interest to a particular audience. Thus, contrast set learning can be thought of as a form of weighted class learning. === Example: Supermarket Purchases === The differences between standard classification, association rule learning, and contrast set learning can be illustrated with a simple supermarket metaphor. In the following small dataset, each row is a supermarket transaction and each "1" indicates that the item was purchased (a "0" indicates that the item was not purchased): Given this data, Association rule learning may discover that customers that buy onions and potatoes together are likely to also purchase hamburger meat. Classification may discover that customers that bought onions, potatoes, and hamburger meats were purchasing items for a cookout. Contrast set learning may discover that the major difference between customers shopping for a cookout and those shopping for an anniversary dinner are that customers acquiring items for a cookout purchase onions, potatoes, and hamburger meat (and do not purchase foie gras or champagne). == Treatment learning == Treatment learning is a form of weighted contrast-set learning that takes a single desirable group and contrasts it against the remaining undesirable groups (the level of desirability is represented by weighted classes). The resulting "treatment" suggests a set of rules that, when applied, will lead to the desired outcome. Treatment learning differs from standard contrast set learning through the following constraints: Rather than seeking the differences between all groups, treatment learning specifies a particular group to focus on, applies a weight to this desired grouping, and lumps the remaining groups into one "undesired" category. Treatment learning has a stated focus on minimal theories. In practice, treatment are limited to a maximum of four constraints (i.e., rather than stating all of the reasons that a rocket differs from a skateboard, a treatment learner will state one to four major differences that predict for rockets at a high level of statistical significance). This focus on simplicity is an important goal for treatment learners. Treatment learning seeks the smallest change that has the greatest impact on the class distribution. Conceptually, treatment learners explore all possible subsets of the range of values for all attributes. Such a search is often infeasible in practice, so treatment learning often focuses instead on quickly pruning and ignoring attribute ranges that, when applied, lead to a class distribution where the desired class is in the minority. === Example: Boston housing data === The following example demonstrates the output of the treatment learner TAR3 on a dataset of housing data from the city of Boston (a nontrivial public dataset with over 500 examples). In this dataset, a number of factors are collected for each house, and each house is classified according to its quality (low, medium-low, medium-high, and high). The desired class is set to "high", and all other classes are lumped together as undesirable. The output of the treatment learner is as follows: Baseline class distribution: low: 29% medlow: 29% medhigh: 21% high: 21% Suggested Treatment: [PTRATIO=[12.6..16), RM=[6.7..9.78)] New class distribution: low: 0% medlow: 0% medhigh: 3% high: 97% With no applied treatments (rules), the desired class represents only 21% of the class distribution. However, if one filters the data set for houses with 6.7 to 9.78 rooms and a neighborhood parent-teacher ratio of 12.6 to 16, then 97% of the remaining examples fall into the desired class (high-quality houses). == Algorithms == There are a number of algorithms that perform contrast set learning. The following subsections describe two examples. === STUCCO === The STUCCO contrast set learner treats the task of learning from contrast sets as a tree search problem where the root node of the tree is an empty contrast set. Children are added by specializing the set with additional items picked through a canonical ordering of attributes (to avoid visiting the same nodes twice). Children are formed by appending terms that follow all existing terms in a given ordering. The formed tree is searched in a breadth-first manner. Given the nodes at each level, the dataset is scanned and the support is counted for each group. Each node is then examined to determine if it is significant and large, if it should be pruned, and if new children should be generated. After all significant contrast sets are located, a post-processor selects a subset to show to the user - the low order, simpler results are shown first, followed by the higher order results which are "surprising and significantly different." The support calculation comes from testing a null hypothesis that the contrast set support is equal across all groups (i.e., that contrast set support is independent of group membership). The support count for each group is a frequency value that can be analyzed in a contingency table where each row represents the truth value of the contrast set and each column variable indicates the group membership frequency. If there is a difference in proportions between the contrast set frequencies and those of the null hypothesis, the algorithm must then determine if the differences in proportions represent a relation between variables or if it can be attributed to random causes. This can be determined through a chi-square test comparing the observed frequency count to the expected count. Nodes are pruned from the tree when all specializations of the node can never lead to a significant and large contrast set. The decision to prune is based on: The minimum deviation size: The maximum difference between the support
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Data monetization

Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful
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KLJN Secure Key Exchange

Random-resistor-random-temperature Kirchhoff-law-Johnson-noise key exchange, also known as RRRT-KLJN or simply KLJN, is an approach for distributing cryptographic keys between two parties that claims to offer unconditional security. This claim, which has been contested, is significant, as the only other key exchange approach claiming to offer unconditional security is Quantum key distribution. The KLJN secure key exchange scheme was proposed in 2005 by Laszlo Kish and Granqvist. It has the advantage over quantum key distribution in that it can be performed over a metallic wire with just four resistors, two noise generators, and four voltage measuring devices---equipment that is low-priced and can be readily manufactured. It has the disadvantage that several attacks against KLJN have been identified which must be defended against. "Given that the amount of effort and funding that goes into Quantum Cryptography is substantial (some even mock it as a distraction from the ultimate prize which is quantum computing), it seems to me that the fact that classic thermodynamic resources allow for similar inherent security should give one pause," wrote Henning Dekant, the founder of the Quantum Computing Meetup, in April 2013. The Cybersecurity Curricula 2017, a joint project of the Association for Computing Machinery, the IEEE Computer Society, the Association for Information Systems, and the International Federation for Information Processing Technical Committee on Information Security Education (IFIP WG 11.8) recommends teaching the KLJN Scheme as part of teaching "Advanced concepts" in its knowledge unit on cryptography. == See Also/Further Reading ==
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Bright Computing

Bright Computing, Inc. was a developer of software for deploying and managing high-performance (HPC) clusters, Kubernetes clusters, and OpenStack private clouds in on-premises data centers as well as in the public cloud. In 2022, it was acquired by Nvidia. == History == Bright Computing was founded by Matthijs van Leeuwen in 2009, who spun the company out of ClusterVision, which he had co-founded with Alex Ninaber and Arijan Sauer. Alex and Matthijs had worked together at UK’s Compusys, which was one of the first companies to commercially build HPC clusters. They left Compusys in 2002 to start ClusterVision in the Netherlands, after determining there was a growing market for building and managing supercomputer clusters using off-the-shelf hardware components and open source software, tied together with their own customized scripts. ClusterVision also provided delivery and installation support services for HPC clusters at universities and government entities. In 2004, Martijn de Vries joined ClusterVision and began development of cluster management software. The software was made available to customers in 2008, under the name ClusterVisionOS v4. In 2009, Bright Computing was spun out of ClusterVision. ClusterVisionOS was renamed Bright Cluster Manager, and van Leeuwen was named Bright Computing’s CEO. In February 2016, Bright appointed Bill Wagner as chief executive officer. Matthijs van Leeuwen became chief strategy officer, and then left the company and board of directors in 2018. In January 2022 Bright was acquired by Nvidia. Nvidia cited using Bright's Amsterdam facility as a development center. The acquisition occurred after several layoffs under Bill Wagner. == Customers == Early customers included Boeing, Sandia National Laboratories, Virginia Tech, Hewlett Packard, NSA, and Drexel University. Many early customers were introduced through resellers, including SICORP, Cray, Dell, and Advanced HPC. As of 2019, the company had more than 700 customers, including more than fifty Fortune 500 Companies. == Products and services == Bright Cluster Manager for HPC lets customers deploy and manage complete clusters. It provides management for the hardware, the operating system, the HPC software, and users. In 2014, the company announced Bright OpenStack, software to deploy, provision, and manage OpenStack-based private cloud infrastructures. In 2016, Bright started bundling several machine learning frameworks and associated tools and libraries with the product, to make it very easy to get machine learning workload up and running on a Bright cluster. In December 2018, version 8.2 was released, which introduced support for the ARM64 architecture, edge capabilities to build clusters spread out over many different geographical locations, improved workload accounting & reporting features, as well as many improvements to Bright's integration with Kubernetes. Bright Cluster Manager software was frequently sold through original equipment manufacturer (OEM) resellers, including Dell and HPE. In version 10, Bright Cluster Manager was merged into the NVIDIA Base Command Manager. Bright Computing was covered by Software Magazine and Yahoo! Finance, among other publications. == Awards == In 2016, Bright Computing was awarded a €1.5M Horizon 2020 SME Instrument grant from the European Commission. Bright Computing was one of only 33 grant recipients from 960 submitted proposals. In its category only 5 out of 260 grants were awarded. 2015 HPCwire Editor’s Choice Award for “Best HPC Cluster Solution or Technology" Main Software 50 “Highest Growth” award winner, 2013 Deloitte Technology Fast50 “Rising Star 2013” award winner Bio-IT World Conference & Expo ‘13, Boston, MA, winner of “IT Hardware & Infrastructure” category of the “Best of Show Award” program Red Herring Top 100 Global Award, 2013
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Electronic lab notebook

An electronic lab notebook or electronic laboratory notebook (ELN) is a computer program designed to replace paper laboratory notebooks. Lab notebooks in general are used by scientists, engineers, and technicians to document research, experiments, and procedures performed in a laboratory. A lab notebook is often maintained to be a legal document and may be used in a court of law as evidence. Similar to an inventor's notebook, the lab notebook is also often referred to in patent prosecution and intellectual property litigation. Electronic lab notebooks offer many benefits to the user as well as organizations; they are easier to search upon, simplify data copying and backups, and support collaboration amongst many users. ELNs can have fine-grained access controls, and can be more secure than their paper counterparts. They also allow the direct incorporation of data from instruments, replacing the practice of printing out data to be stapled into a paper notebook. == Types == ELNs can be divided into two categories: "Specific ELNs" contain features designed to work with specific applications, scientific instrumentation or data types. "Cross-disciplinary ELNs" or "Generic ELNs" are designed to support access to all data and information that needs to be recorded in a lab notebook. Lab Platforms that combine an ELN, LIMS, and scientific data management together, all-in-one configurable software environment. Solutions range from specialized programs designed from the ground up for use as an ELN, to modifications or direct use of more general programs. Examples of using more general software as an ELN include using OpenWetWare, a MediaWiki install (running the same software that Wikipedia uses), WordPress, or the use of general note taking software such as OneNote as an ELN. ELN's come in many different forms. They can be standalone programs, use a client-server model, or be entirely web-based. Some use a lab-notebook approach, others resemble a blog. ELNs are embracing artificial intelligence and LLM technology to provide scientific AI chat assistants. A good many variations on the "ELN" acronym have appeared. Differences between systems with different names are often subtle, with considerable functional overlap between them. Examples include "ERN" (Electronic Research Notebook), "ERMS" (Electronic Resource (or Research or Records) Management System (or Software) and SDMS (Scientific Data (or Document) Management System (or Software). Ultimately, these types of systems all strive to do the same thing: Capture, record, centralize and protect scientific data in a way that is highly searchable, historically accurate, and legally stringent, and which also promotes secure collaboration, greater efficiency, reduced mistakes and lowered total research costs. == Objectives == A good electronic laboratory notebook should offer a secure environment to protect the integrity of both data and process, whilst also affording the flexibility to adopt new processes or changes to existing processes without recourse to further software development. The package architecture should be a modular design, so as to offer the benefit of minimizing validation costs of any subsequent changes that you may wish to make in the future as your needs change. A good electronic laboratory notebook should be an "out of the box" solution that, as standard, has fully configurable forms to comply with the requirements of regulated analytical groups through to a sophisticated ELN for inclusion of structures, spectra, chromatograms, pictures, text, etc. where a preconfigured form is less appropriate. All data within the system may be stored in a database (e.g. MySQL, MS-SQL, Oracle) and be fully searchable. The system should enable data to be collected, stored and retrieved through any combination of forms or ELN that best meets the requirements of the user. The application should enable secure forms to be generated that accept laboratory data input via PCs and/or laptops / palmtops, and should be directly linked to electronic devices such as laboratory balances, pH meters, etc. Networked or wireless communications should be accommodated for by the package which will allow data to be interrogated, tabulated, checked, approved, stored and archived to comply with the latest regulatory guidance and legislation. A system should also include a scheduling option for routine procedures such as equipment qualification and study related timelines. It should include configurable qualification requirements to automatically verify that instruments have been cleaned and calibrated within a specified time period, that reagents have been quality-checked and have not expired, and that workers are trained and authorized to use the equipment and perform the procedures. == Regulatory and legal aspects == The laboratory accreditation criteria found in the ISO 17025 standard needs to be considered for the protection and computer backup of electronic records. These criteria can be found specifically in clause 4.13.1.4 of the standard. Electronic lab notebooks used for development or research in regulated industries, such as medical devices or pharmaceuticals, are expected to comply with FDA regulations related to software validation. The purpose of the regulations is to ensure the integrity of the entries in terms of time, authorship, and content. Unlike ELNs for patent protection, FDA is not concerned with patent interference proceedings, but is concerned with avoidance of falsification. Typical provisions related to software validation are included in the medical device regulations at 21 CFR 820 (et seq.) and Title 21 CFR Part 11. Essentially, the requirements are that the software has been designed and implemented to be suitable for its intended purposes. Evidence to show that this is the case is often provided by a Software Requirements Specification (SRS) setting forth the intended uses and the needs that the ELN will meet; one or more testing protocols that, when followed, demonstrate that the ELN meets the requirements of the specification and that the requirements are satisfied under worst-case conditions. Security, audit trails, prevention of unauthorized changes without substantial collusion of otherwise independent personnel (i.e., those having no interest in the content of the ELN such as independent quality unit personnel) and similar tests are fundamental. Finally, one or more reports demonstrating the results of the testing in accordance with the predefined protocols are required prior to release of the ELN software for use. If the reports show that the software failed to satisfy any of the SRS requirements, then corrective and preventive action ("CAPA") must be undertaken and documented. Such CAPA may extend to minor software revisions, or changes in architecture or major revisions. CAPA activities need to be documented as well. Aside from the requirements to follow such steps for regulated industry, such an approach is generally a good practice in terms of development and release of any software to assure its quality and fitness for use. There are standards related to software development and testing that can be applied (see ref.).
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Malleability (cryptography)

Malleability is a property of some cryptographic algorithms. An encryption algorithm is said to be malleable if it is possible to transform a ciphertext into another ciphertext which decrypts to a related plaintext. That is, given an encryption of a plaintext m {\displaystyle m} , it is possible to generate another ciphertext which decrypts to f ( m ) {\displaystyle f(m)} , for a known function f {\displaystyle f} , without necessarily knowing or learning m {\displaystyle m} . Malleability is often an undesirable property in a general-purpose cryptosystem, since it allows an attacker to modify the contents of a message. For example, suppose that a bank uses a stream cipher to hide its financial information, and a user sends an encrypted message containing, say, "TRANSFER $0000100.00 TO ACCOUNT #199." If an attacker can modify the message on the wire, and can guess the format of the unencrypted message, the attacker could change the amount of the transaction, or the recipient of the funds, e.g. "TRANSFER $0100000.00 TO ACCOUNT #227". Malleability does not refer to the attacker's ability to read the encrypted message. Both before and after tampering, the attacker cannot read the encrypted message. On the other hand, some cryptosystems are malleable by design. In other words, in some circumstances it may be viewed as a feature that anyone can transform an encryption of m {\displaystyle m} into a valid encryption of f ( m ) {\displaystyle f(m)} (for some restricted class of functions f {\displaystyle f} ) without necessarily learning m {\displaystyle m} . Such schemes are known as homomorphic encryption schemes. A cryptosystem may be semantically secure against chosen-plaintext attacks or even non-adaptive chosen-ciphertext attacks (CCA1) while still being malleable. However, security against adaptive chosen-ciphertext attacks (CCA2) is equivalent to non-malleability. == Example malleable cryptosystems == In a stream cipher, the ciphertext is produced by taking the exclusive or of the plaintext and a pseudorandom stream based on a secret key k {\displaystyle k} , as E ( m ) = m ⊕ S ( k ) {\displaystyle E(m)=m\oplus S(k)} . An adversary can construct an encryption of m ⊕ t {\displaystyle m\oplus t} for any t {\displaystyle t} , as E ( m ) ⊕ t = m ⊕ t ⊕ S ( k ) = E ( m ⊕ t ) {\displaystyle E(m)\oplus t=m\oplus t\oplus S(k)=E(m\oplus t)} . In the RSA cryptosystem, a plaintext m {\displaystyle m} is encrypted as E ( m ) = m e mod n {\displaystyle E(m)=m^{e}{\bmod {n}}} , where ( e , n ) {\displaystyle (e,n)} is the public key. Given such a ciphertext, an adversary can construct an encryption of m t {\displaystyle mt} for any t {\displaystyle t} , as E ( m ) ⋅ t e mod n = ( m t ) e mod n = E ( m t ) {\textstyle E(m)\cdot t^{e}{\bmod {n}}=(mt)^{e}{\bmod {n}}=E(mt)} . For this reason, RSA is commonly used together with padding methods such as OAEP or PKCS1. In the ElGamal cryptosystem, a plaintext m {\displaystyle m} is encrypted as E ( m ) = ( g b , m A b ) {\displaystyle E(m)=(g^{b},mA^{b})} , where ( g , A ) {\displaystyle (g,A)} is the public key. Given such a ciphertext ( c 1 , c 2 ) {\displaystyle (c_{1},c_{2})} , an adversary can compute ( c 1 , t ⋅ c 2 ) {\displaystyle (c_{1},t\cdot c_{2})} , which is a valid encryption of t m {\displaystyle tm} , for any t {\displaystyle t} . In contrast, the Cramer-Shoup system (which is based on ElGamal) is not malleable. In the Paillier, ElGamal, and RSA cryptosystems, it is also possible to combine several ciphertexts together in a useful way to produce a related ciphertext. In Paillier, given only the public key and an encryption of m 1 {\displaystyle m_{1}} and m 2 {\displaystyle m_{2}} , one can compute a valid encryption of their sum m 1 + m 2 {\displaystyle m_{1}+m_{2}} . In ElGamal and in RSA, one can combine encryptions of m 1 {\displaystyle m_{1}} and m 2 {\displaystyle m_{2}} to obtain a valid encryption of their product m 1 m 2 {\displaystyle m_{1}m_{2}} . Block ciphers in the cipher block chaining mode of operation, for example, are partly malleable: flipping a bit in a ciphertext block will completely mangle the plaintext it decrypts to, but will result in the same bit being flipped in the plaintext of the next block. This allows an attacker to 'sacrifice' one block of plaintext in order to change some data in the next one, possibly managing to maliciously alter the message. This is essentially the core idea of the padding oracle attack on CBC, which allows the attacker to decrypt almost an entire ciphertext without knowing the key. For this and many other reasons, a message authentication code is required to guard against any method of tampering. == Complete non-malleability == Fischlin, in 2005, defined the notion of complete non-malleability as the ability of the system to remain non-malleable while giving the adversary additional power to choose a new public key which could be a function of the original public key. In other words, the adversary shouldn't be able to come up with a ciphertext whose underlying plaintext is related to the original message through a relation that also takes public keys into account.
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What I eat in a day video

"What I eat in a day" videos are a trend on several social media platforms where a person describes all the meals and snacks that they eat during a given day, often as part of a given diet. The videos, shared on platforms including Twitter, TikTok and YouTube, become increasingly popular in 2020, with some of them accumulating millions of views, and they are considered a profitable industry for the people making them. Some have raised concerns that the videos may promote an unrealistic standard for healthy eating and contribute to the development of eating disorders. == Format == These videos often feature a montage of the food that the creator eats over the course of the day, sometimes with the associated calorie count of the foods that they describe. Unlike related mukbang videos, however, in which participants eat large amounts of food, the diets described are often restrictive. However, other videos are labeled as "unhealthy" and depict large portion sizes and higher amounts of processed food. == Popularity == "What I eat in a day" videos have existed for a long time, especially on YouTube, but they have become much more widespread in recent years. This phenomenon is self-reinforcing because when social media users watch or like these videos they are likely to see more of them in the future. Indeed, some of the most successful videos have tens of millions of view each. == Criticism and controversy == Several dieticians and mental health professionals over the impacts that these videos can have, as they can advocate a restrictive style of eating and not "promote body diversity." They have also raised concerns that this trend could contribute to a rise in disordered eating, especially since use of social media is known to increase feelings of negative body image. This trend is particularly prevalent among young adults, which are also the group with the highest vulnerability to eating disorders. More recently, a portion of these videos have begun to challenge diets and depict more realistic ways of eating in order to reduce the potential consequences of the trend.
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Ideonomy

Ideonomy is a combinatorial "science of ideas" developed by American independent scholar Patrick M. Gunkel (1947–2017). Specifically, Ideonomy is concerned with the systematic organization of ideas and the discovery of the rules behind how ideas combine, diverge, and transform. Gunkel defined ideonomy as "the science of the laws of ideas and of the application of such laws to the generation of all possible ideas in connection with any subject, idea, or thing." In his 1992 book A History of Knowledge, Charles Van Doren compared ideonomy to a "mining operation" that excavates meanings and thought to discover treasures hidden deep within language. Sources from the 1980s and 1990s demonstrate that ideonomy was useful to academic researchers in fields including biology, toxicology, and nursing/patient care. Beginning in the 2010s, academics in a wide range of fields including machine learning, marketing, computational modeling, and cybersecurity have relied on materials generated for ideonomy to provide methodological support for their research. == Etymology and definition == The word "ideonomy" combines the Greek roots ideo- (from idea, meaning pattern or form) and -nomy (from nomos, meaning law or custom). The suffix -nomy suggests the laws concerning or the totality of knowledge about a given subject, as in astronomy or taxonomy. In a note posted on the MIT ideonomy website, Gunkel states that the word was supposedly first coined by the French Encyclopedists to refer to a science of ideas. No evidence is provided for this statement, however. The concept bears some relationship to Antoine Destutt de Tracy's "ideology" (1796), which originally meant a systematic science of ideas before acquiring its modern political connotations. Gunkel provided several metaphorical descriptions of ideonomy: An "idea bank": a computer network enabling systematic exploration of infinite possible ideas A "kaleidoscope" that can exhibit all possible combinations and transformations of ideas A "prism" capable of diffracting any idea into its cognitive components A "gigantic microscope for magnifying the ideocosm" == History and development == In 1984, Gunkel received a five-year unsolicited grant from the Richard Lounsbery Foundation of New York to develop ideonomy. A June 1, 1987 article on the front page of The Wall Street Journal brought Gunkel and ideonomy to wider public attention. Some academics were interested in using ideonomy's techniques, including biologist Betsey Dyer, who published several contemporaneous peer-reviewed studies citing ideonomy. Academic researchers in the field of toxicology and nursing/patient care also used ideonomy. However, ideonomy's broadest contribution to date came beginning in the 2010s, as a list of personality traits generated for combinatorial matching was used by researchers in artificial intelligence to code human emotions for machine-learning tasks, develop computational models related to personality, develop a measurement framework for influencer-brand recommender systems, and aid information awareness/cybersecurity assessment. == Methodology == The foundational empirical method of ideonomy involves the systematic creation of extensive lists. Gunkel's apartment reportedly contained thousands of lists on every conceivable topic. Gunkel termed each list an "organon," which he described as expanding through "combination, permutation, transformation, generalization, specialization, intersection, interaction, reapplication, recursive use, etc. of existing organons." The ideonomic process follows a progressive structure. The ideonomist begins with a simple list of examples of a particular idea, concept, or thing. The list need not be exhaustive. By studying this list, the ideonomist isolates and identifies types. This categorical analysis then reveals missing items, allowing the primary list to be improved and refined. Gunkel emphasized that list items must not only cover genuine categories of nature but also be formulated in ways that yield the largest possible number of syntactically coherent possibilities when combined. The core technique of ideonomy is "ideocombinatorics"—the systematic intersection and combination of items from different lists to generate novel composite concepts. Gunkel developed computer programs to automate this process. For example, combining a list of 230 Universal Elementary Shapes (pits, pyramids, trenches, hemispheres, needles) with a list of 74 Types of Order (recurrence, identity, likeness of parts) yields 17,020 possible "shapes of order." These combinations, when phrased as questions ("Can there be pits of recurrence?"), could suggest new categories of phenomena worthy of investigation. The computer-generated output is typically repetitive and often meaningless. However, with sufficient frequency, the combinations yield results that are unexpectedly interesting and fruitful. In one documented case, Gunkel's programs generated 45,540 questions about toxins for microbiologist David Bermudes. One question—"Can hierarchies of cell process be used as a basis for classifying toxic action?"—prompted Bermudes to develop a novel approach to classifying biological toxins by the type of molecule they attack, rather than by chemical structure or physiological system affected. According to one contemporaneous account of ideonomy, "Gunkel takes for his field all fields and all ideas about anything. He uses a computer to generate lists of words and phrases and by juxtaposition reviews the resultant patterns for novel ideas. The computer is ideal for this task because the mind would rebel at the formidable processing task ideonomy involves. What we have here is computer generated originality." == Applications == Gunkel and his supporters identified several practical applications for ideonomic methods: Scientific research: Biologist Betsey Dyer of Wheaton College published research crediting ideonomy for helping to generate ideas. Medical science: When Austin pathologist Michael T. O'Brien was presented with the ideonomically-generated question "Can arteries have rashes?", he initially dismissed it as nonsense. Upon reflection, he realized that large arteries are supplied with blood by tiny vessels that might become inflamed and dilated, analogous to skin vessels in a rash—a phenomenon potentially worth researching. Analogical thinking: Harvard law professor Robert Clark used ideonomic analogies to write a research paper comparing plant structure with human hierarchies. Artificial intelligence: Douglas Lenat, a researcher at Microelectronics and Computer Technology Corporation (MCC) in Austin, suggested that Gunkel's lists enumerating types of human mistakes could help design AI systems capable of recognizing and correcting their own errors. == Reception and criticism == Ideonomy received mixed reactions from the academic and scientific communities. Prominent supporters included: Edward Fredkin, former director of MIT's computer science laboratory, who praised Gunkel's "provocative ideas on artificial intelligence." Marvin Minsky, AI scientist and MIT professor, who described ideonomy as "perhaps the most extensive study of ways to generate ideas." Frederick Seitz, president emeritus of Rockefeller University, who noted Gunkel's "encyclopedic scope" Robert C. Clark, Harvard law professor, who called Gunkel "the most intelligent person I ever met" However, skeptics questioned whether ideonomy constituted a genuine science. Fredkin himself noted that Gunkel "pours out about 60 ideas a minute, and 59 of them are bad," though he added that "even with one good idea out of 60, it's still an amazing accomplishment." Douglas Lenat observed that brainstorming with Gunkel was "a bit like being hit over the head by the muse with a sledgehammer" and that "he puts people off." Gunkel himself acknowledged that ideonomy was in its infancy and might seem "absurdly utopian." His planned magnum opus on ideonomy remained incomplete, and was posted on an MIT website thanks to faculty advisor Whitman Richards. Gunkel wrote: "Pioneering in a completely new field, yes in a new science, is almost unreal. It is heartbreaking, it is pitiable, it is almost inhuman. Honestly, it is a hell. There is nothing heroic about it." == Related concepts == Gunkel identified several historical precedents for ideonomic thinking: Gottfried Wilhelm Leibniz (1646–1716): The philosopher's work on a universal characteristic (characteristica universalis) and calculus of reasoning Peter Mark Roget (1779–1869): Creator of Roget's Thesaurus, which organized concepts into a systematic taxonomy Dmitri Mendeleev (1834–1907): Developer of the periodic table, demonstrating how combining lists of element families could reveal previously unseen connections Fritz Zwicky (1898–1974): The Caltech astrophysicist whom Gunkel called the "grandfather of ideonomy" for his development of "morphological research"—systematic exploration of all possible solutions t
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Merit Network

Merit Network, Inc., is a nonprofit member-governed organization providing high-performance computer networking and related services to educational, government, health care, and nonprofit organizations, primarily in Michigan. Created in 1966, Merit operates the longest running regional computer network in the United States. == Organization == Created in 1966 as the Michigan Educational Research Information Triad by Michigan State University (MSU), the University of Michigan (U-M), and Wayne State University (WSU), Merit was created to investigate resource sharing by connecting the mainframe computers at these three Michigan public research universities. Merit's initial three node packet-switched computer network was operational in October 1972 using custom hardware based on DEC PDP-11 minicomputers and software developed by the Merit staff and the staffs at the three universities. Over the next dozen years the initial network grew as new services such as dial-in terminal support, remote job submission, remote printing, and file transfer were added; as gateways to the national and international Tymnet, Telenet, and Datapac networks were established, as support for the X.25 and TCP/IP protocols was added; as additional computers such as WSU's MVS system and the UM's electrical engineering's VAX running UNIX were attached; and as new universities became Merit members. Merit's involvement in national networking activities started in the mid-1980s with connections to the national supercomputing centers and work on the 56 kbit/s National Science Foundation Network (NSFNET), the forerunner of today's Internet. From 1987 until April 1995, Merit re-engineered and managed the NSFNET backbone service. MichNet, Merit's regional network in Michigan was attached to NSFNET and in the early 1990s Merit began extending "the Internet" throughout Michigan, offering both direct connect and dial-in services, and upgrading the statewide network from 56 kbit/s to 1.5 Mbit/s, and on to 45, 155, 622 Mbit/s, and eventually 1 and 10 Gbit/s. In 2003 Merit began its transition to a facilities based network, using fiber optic facilities that it shares with its members, that it purchases or leases under long-term agreements, or that it builds. In addition to network connectivity services, Merit offers a number of related services within Michigan and beyond, including: Internet2 connectivity, VPN, Network monitoring, Voice over IP (VOIP), Cloud storage, E-mail, Domain Name, Network Time, VMware and Zimbra software licensing, Colocation, and professional development seminars, workshops, classes, conferences, and meetings. == History == === Creating the network: 1966 to 1973 === The Michigan Educational Research Information Triad (MERIT) was formed in the fall of 1966 by Michigan State University (MSU), University of Michigan (U-M), and Wayne State University (WSU). More often known as the Merit Computer Network or simply Merit, it was created to design and implement a computer network connecting the mainframe computers at the universities. In the fall of 1969, after funding for the initial development of the network had been secured, Bertram Herzog was named director for MERIT. Eric Aupperle was hired as senior engineer, and was charged with finding hardware to make the network operational. The National Science Foundation (NSF) and the State of Michigan provided the initial funding for the network. In June 1970, the Applied Dynamics Division of Reliance Electric in Saline, Michigan was contracted to build three Communication Computers or CCs. Each would consist of a Digital Equipment Corporation (DEC) PDP-11 computer, dataphone interfaces, and interfaces that would attach them directly to the mainframe computers. The cost was to be slightly less than the $300,000 ($2,487,100, adjusted for inflation) originally budgeted. Merit staff wrote the software that ran on the CCs, while staff at each of the universities wrote the mainframe software to interface to the CCs. The first completed connection linked the IBM S/360-67 mainframe computers running the Michigan Terminal System at WSU and U-M, and was publicly demonstrated on December 14, 1971. The MSU node was completed in October 1972, adding a CDC 6500 mainframe running Scope/Hustler. The network was officially dedicated on May 15, 1973. === Expanding the network: 1974 to 1985 === In 1974, Herzog returned to teaching in the University of Michigan's Industrial Engineering Department, and Aupperle was appointed as director. Use of the all uppercase name "MERIT" was abandoned in favor of the mixed case "Merit". The first network connections were host to host interactive connections which allowed person to remote computer or local computer to remote computer interactions. To this, terminal to host connections, batch connections (remote job submission, remote printing, batch file transfer), and interactive file copy were added. And, in addition to connecting to host computers over custom hardware interfaces, the ability to connect to hosts or other networks over groups of asynchronous ports and via X.25 were added. Merit interconnected with Telenet (later SprintNet) in 1976 to give Merit users dial-in access from locations around the United States. Dial-in access within the U.S. and internationally was further expanded via Merit's interconnections to Tymnet, ADP's Autonet, and later still the IBM Global Network as well as Merit's own expanding network of dial-in sites in Michigan, New York City, and Washington, D.C. In 1978, Western Michigan University (WMU) became the fourth member of Merit (prompting a name change, as the acronym Merit no longer made sense as the group was no longer a triad). To expand the network, the Merit staff developed new hardware interfaces for the Digital PDP-11 based on printed circuit technology. The new system became known as the Primary Communications Processor (PCP), with the earliest PCPs connecting a PDP-10 located at WMU and a DEC VAX running UNIX at U-M's Electrical Engineering department. A second hardware technology initiative in 1983 produced the smaller Secondary Communication Processors (SCP) based on DEC LSI-11 processors. The first SCP was installed at the Michigan Union in Ann Arbor, creating UMnet, which extended Merit's network connectivity deeply into the U-M campus. In 1983 Merit's PCP and SCP software was enhanced to support TCP/IP and Merit interconnected with the ARPANET. === National networking, NSFNET, and the Internet: 1986 to 1995 === In 1986 Merit engineered and operated leased lines and satellite links that allowed the University of Michigan to access the supercomputing facilities at Pittsburgh, San Diego, and NCAR. In 1987, Merit, IBM and MCI submitted a winning proposal to NSF to implement a new NSFNET backbone network. The new NSFNET backbone network service began July 1, 1988. It interconnected supercomputing centers around the country at 1.5 megabits per second (T1), 24 times faster than the 56 kilobits-per-second speed of the previous network. The NSFNET backbone grew to link scientists and educators on university campuses nationwide and connect them to their counterparts around the world. The NSFNET project caused substantial growth at Merit, nearly tripling the staff and leading to the establishment of a new 24-hour Network Operations Center at the U-M Computer Center. In September 1990 in anticipation of the NSFNET T3 upgrade and the approaching end of the 5-year NSFNET cooperative agreement, Merit, IBM, and MCI formed Advanced Network and Services (ANS), a new non-profit corporation with a more broadly based Board of Directors than the Michigan-based Merit Network. Under its cooperative agreement with NSF, Merit remained ultimately responsible for the operation of NSFNET, but subcontracted much of the engineering and operations work to ANS. In 1991 the NSFNET backbone service was expanded to additional sites and upgraded to a more robust 45 Mbit/s (T3) based network. The new T3 backbone was named ANSNet and provided the physical infrastructure used by Merit to deliver the NSFNET Backbone Service. On April 30, 1995, the NSFNET project came to an end, when the NSFNET backbone service was decommissioned and replaced by a new Internet architecture with commercial Internet service providers (ISPs) interconnected at Network Access Points provided by multiple providers across the country. === Bringing the Internet to Michigan: 1985 to 2001 === During the 1980s, Merit Network grew to serve eight member universities, with Oakland University joining in 1985 and Central Michigan University, Eastern Michigan University, and Michigan Technological University joining in 1987. In 1990, Merit's board of directors formally changed the organization's name to Merit Network, Inc., and created the name MichNet to refer to Merit's statewide network. The board also approved a staff proposal to allow organizations other than publicly supported universities, referred to as aff
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Protecting Our Kids from Social Media Addiction Act

Protecting Our Kids from Social Media Addiction Act also known as California SB 976 is a law that was enacted in September 2024 that is meant to address problematic social media usage among minors. The law prohibitions minors to have "addictive feeds" unless they have verifiable parental consent, minor's notifications are also restricted between 12 am to 6 am and during school hours between 8 am and 3 pm it also well requires minors to have default privacies settings and have social media companies to publicly disclose certain metrics about their users. The law was set to take effect in two steps the first being the restrictions on social media feeds, notifications, disclosures from social media companies and default settings which would have taken effect on January 1, 2025, and the age verification provision which would have taken effect on January 1, 2027. However, has faced legal challenges since its enactment delaying its enactment. == Legal Challenges == In November 2024 NetChoice a trade association representing many of the biggest social media companies such as YouTube, Facebook and Instagram sued the attorney general of California Rob Bonta hoping to get an injunction before the first set of the law's provisions would take effect in January of the next year. However, judge Edward Davila would only grant Netchoice's request as to the restrictions on notifications and public disclosures and would deny their request as to the rest of the law. The law was later fully enjoined temporarily by the District Court and Appellant Court pending appeal, and the case is now in the Ninth Circuit Court of Appeals and is pending a decision. === Social media platforms challenges to law === In November 2025 Meta, Google and TikTok filed lawsuits against the law arguing it violates the first amendment.
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Data verification

Data verification is a process in which different types of data are checked for accuracy and inconsistencies after data migration is done. In some domains it is referred to Source Data Verification (SDV), such as in clinical trials. Data verification helps to determine whether data was accurately translated when data is transferred from one source to another, is complete, and supports processes in the new system. During verification, there may be a need for a parallel run of both systems to identify areas of disparity and forestall erroneous data loss. Methods for data verification include double data entry, proofreading and automated verification of data. Proofreading data involves someone checking the data entered against the original document. This is also time-consuming and costly. Automated verification of data can be achieved using one way hashes locally or through use of a SaaS based service such as Q by SoLVBL to provide immutable seals to allow verification of the original data.
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Croissant (metadata format)

Croissant is a metadata format design to support sharing of datasets for machine learning applications. It is a platform-agnostic schema used to standardize metadata in data repositories like Hugging Face, kaggle, Dataverse and OpenML. == Structure == Croissant builds upon schema.org, uses primarily JSON-LD, and divides metadata in four "layers": Dataset Metadata, Resource, Structure and Semantic: The Dataset Metadata layer constrains which schema.org properties should be used, including additional properties, linking together the resources (files) of the dataset with general metadata, like licensing and citation information. The Resource layer describes the individual files and sets of those using two new classes, FileObject and FileSet. A FileSet may be a collection of related images. The Structure layer specifies how the files are organized in the dataset. A RecordSet class describes how resources are present, configurations that may very a lot between modality. This specification facilitates interoperability of the datasets. Finally, the Semantic layer adds information for practical reuse of the dataset, such as splits for train, test and validation subsets. It also provides a default extension for metadata related to responsible AI. The use of a standard machine-readable structure increases, for example, the discoverability of datasets in search engines such as Google Dataset Search. == History == Croissant was shared in arXiv in March 2024 and published in the proceedings of NeurIPS 2024. It started as community driven as a MLCommons Croissant Working Group, including stakeholders organizations from academia and industry, including Google, the open data institute, Sage Bionetworks and King's College London. Variations of Croissant are developed to support datasets in different areas of research, such as Geo-Croissant for geospatial datasets. Other technical extensions, such as support for RDF, soon followed.
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Social network game

A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games. The first cross-platform "Facebook-to-Mobile" social network game was developed in 2011 by a Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. (Lil) Green Patch, Happy Farm, and Mob Wars were some of the first successful games of this genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of popular social network game. Major companies that made or published social network games include Zynga, Wooga and Bigpoint Games. == Demographics == As of 2010, it was reported that 55 percent of the social network gaming demographic in the United States consisted of women while in the United Kingdom, women made up nearly 60 percent of the demographic. In addition, most social gamers were around the 30 to 59 age range, with the average social gamer being 43 years old. Social gaming may appeal more to the older demographic because it is free, easier to advance through in a short period, does not involve as much violence as traditional video games, and is easier to grasp. Other games target certain demographics that use social media, such as Pot Farm creating a community by involving elements of cannabis subculture in its gameplay. == Technology and platforms == A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift and C++. The back end was a mix of programming languages and systems, including PHP, Ruby, C++ and go. Where social network video games diverged from traditional game development was the combination of real-time analytics to continuously optimize game mechanics to drive growth, revenue, and engagement. == Distinct features == The following table outlines common characteristics of social games, mentioned by Björk at the 2010 GCO Games Convention Online: A social network game may employ any of the following features: asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. gamification, which video game mechanics such as achievements and points are applied to those experienced when playing games in order to motivate and engage users. community, as one of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" with friends connected by the social network hosting the game or gets them to play, as well as "neighbors" or "allies". a lack of victory conditions: there are generally no victory conditions since most developers count on users playing their games often. The game never ends and no one is ever declared winner. Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble. a virtual currency which players usually must purchase with real-world money. With the in-game currency, players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available with the virtual currency. == Engagement strategies == Since social network games are often less challenging than console games and they have relatively shorter game play, they use different techniques to stretch game play and tools to retain users. Continuous goals: The games assign specific goals for users to achieve. As they advance in the game, the goals become more challenging and time-consuming. They also provide frequent feedback with their performance. Every action will translate towards a certain goal that will be used to attain higher gaming capitals. Gaming capitals: Players are encouraged to earn different badges, trophies, and accolades that indicate their progress and accomplishments. Some achievements are unlocked just by advancing in the game while others may significantly alter the rationale behind the game and require extensive investment from players. The ways of gaining gaming capital are not limited to playing games but the games-related productive activities that are appreciated in the player's social circle too. By accumulating gaming capitals, they provide an intrinsic benefit to gamers as there is an avenue to boost their accomplishment and showcase their expertise of the game. The achievements are visible to their network of friends. Gaming capitals are a way for developers to increase replay value provides extended play time, and players get more value from the game. Motivation for collecting gaming capitals: 1. Legitimization: refers to society's willingness to approve or condone certain behavior. Collecting is about channeling one's materialistic desires into more meaningful pursuits. Game achievements serve a similar purpose, allowing players to justify the hours spent playing the game. 2. Self-extension: Gathering and controlling meaningful objects or experiences can work to gain one an improved sense of self. The collector's goal to complete a collection is symbolically about completing the self too. Events timed to real world: Popular games such as Dragon City and Wild Ones require users to wait a certain time period before their "energy bars" replenish. Without energy, they are unable to conduct any form of action. Gamers are forced to wait and return after their energy replenishes to continue playing. == Monetization == Social network games frequently monetize based on virtual good transactions, but other games are emerging that utilize newer economic models. === Virtual goods === Gamers will be able to purchase in game items like power-ups, avatar accessories, or decorative items users purchase within the game itself. This is realized by monetize products that do not technically exist. Virtual goods account for over 90% of all revenue generated by the world's top social game developers. Designers optimize user experience through additional gameplay, missions, and quests, without having to worry about overhead or unused stock. == Advertising == The following are common ways of advertising in social network games: === Banner advertisements === As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry. === Video ads === Videos are the ad format with the most revenue per view. They tend to be higher-priced, either by CPMs ($35+ CPM in social games) or cost-per-completed-view. According to studies, video ads result in highest brand recall thus a good return on investment for advertisers. Video ads are shown either in in-game interstitials (e.g. when the game is loading a new screen) or through incentive-based advertising, i.e. you will get either an in-game reward or Facebook credits for watching an advertisement. === Product placement === A brand or product will be injected in a game in some way. Due to the variety of ways in which product placement can be accomplished in any media, and because the category is nascent, this category is not standardized at all, but some examples include branded in-game goods or even in-game quests. For example, in a game where you run a restaurant, you might be asked to collect ingredients to make a Starbucks Frappuccino, and receive in-game rewards for doing so. As these product placement deals are non-standard, they are largely charged with a production fee, which can be $350,000 to $750,000 depending on the type of placement and the popularity of the game. === Lead generation offers === Another form of advertising that is prevalent in many social games are lead generation offers. In this form of advertising, companies, usually from different industries, aim to convince players to sign up for their goods or services and in exchange, players will receive virtual gifts or advance in the game as a reward. === Sponsorship === ==== White label games ==== Applications that are built once, then individualized and licensed again and again. Developer can create a quality app focused on fun while leaving the edge
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Outfit of the day

Outfit of the day (commonly abbreviated OOTD) is a phrase used online by users sharing what outfits (or "fits") they wear on a particular day or occasion. The video or post often mentions where each article of clothing, shoes, jewelry, and other accessories is from. OOTD posts are typically found on social media websites, such as Tumblr, Instagram, and Pinterest, and OOTD videos on YouTube and TikTok. Motives for sharing OOTD content vary, from encouraging viewers to buy a certain product, showing off personal style, or giving outfit inspiration. == History == "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019. By 2016, the hashtag "OOTD" on Instagram had over 80 million posts. OOTD videos have become popular with the average internet user, as they express one's fashion sense and style to their followers. == Use in marketing == Brands will use famous influencers to promote their products using the "outfit of the day" tactic in hopes that users will buy the product to emulate the influencer. This tactic has increased sales for many brands. Creators of OOTD content can also profit, often through brand deals or affiliate links. Vogue has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week." == Variants == A variant is "outfit(s) of the week" (OOTW), where a user will share multiple outfits to be worn over the course of several days or a week. OOTDs are often seen in "Get ready with me" (GRWM) videos, where a user films their morning routine. In these videos, the filmers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. == Criticism == Some fashion writers have suggested that the proliferation of OOTD content encourages people to buy new clothing rather than to wear already owned items. Some stylists have also proposed that OOTD content encourages users to follow trends rather than explore and find their own style.
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