AI Coding Scaffold

AI Coding Scaffold — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  PeduliLindungi

  SatuSehat (Indonesian for "one health"), formerly PeduliLindungi (roughly "care to protect"), is a national integrated health data exchange platform, jointly developed by the Indonesian Ministry of Communication and Information Technology (Kemenkominfo), in partnership with Committee for COVID-19 Response and National Economic Recovery (KPCPEN), Ministry of Health (Kemenkes), Ministry of State-Owned Enterprises (KemenBUMN), and Telkom Indonesia. The SatuSehat platform aims to facilitate data accessibility and service efficiency for health providers and the government, and assist the public as a tool to access their own electronic medical record data. This app was the official COVID-19 contact tracing app used for digital contact tracing in Indonesia, and originally known as TraceTogether but later changed because Singapore had its app using the same name. == Implementation == On 23 August 2021, Coordinating Minister for Maritime and Investments Affairs, Luhut Binsar Panjaitan, encouraged the government to make this app a mandatory requirement before using public transportations, such as train, bus, ferry, and plane. Furthermore, citizen must have installed the app before entering shopping malls, factories, and sport venues. Every person who have received at least a dose of vaccine will receive a vaccine card and vaccination certificate which can be downloaded from the app. In December 2022, with the revocation of PPKM (Community Activities Restrictions Enforcement) starting from 1 January 2023, Ministry of Health issued a statement that the usage of the app is not a governmental mandatory requirement as it used to be. === Transition into a citizen health app === On 7 September 2022, it was announced that the app would be modified to become a citizen health app, capitalising on the reach of the app and the existing work done around the app. On 28 February 2023, the authorities announced that the app was rebranded to SATUSEHAT Mobile (lit. 'OneHealth Mobile'), with existing users needing to update the PeduliLindungi app and re-synchronise their COVID-19 related health information. The re-branded app would eventually be an all-in-one health service and records retrieval app for Indonesians. == Controversy == It was reported that the app requires continuous access to the phone's files, media, and GPS, which quickly drains the battery. Allowing location access only during use or denying it altogether will render the app unusable. This stands in stark contrast to COVID-19 apps used in other countries that only utilize Bluetooth and do not require any additional permissions. In September 2021, stored personal data of at least 1.3 million Indonesian residents were leaked online, including the vaccine certificate of President Joko Widodo. The data leak was also reported on eHAC (electronic Health Alert Card), a mandatory app used for air passengers.

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  Social media use in the financial services sector

  Social media in the financial services sector refers to the use of social media by the financial services sector to promote and distribute financial services. Social media is used in various aspects of the financial industry including customer service, marketing, and product development. It has enabled financial institutions to extend their reach through direct and real-time communication with customers, fostering more personal connections. It also allows individuals to talk to other individuals creating lending and trading via social groups as well as developing new financial services by fintech startup companies. In terms of marketing, social media is utilized by both traditional financial companies as well as disruptive fintech companies such as peer-to-peer lending (P2P) companies. The financial industry has used information technology since its inception in the 1960s and social media fits in with this ongoing development. Larger, traditional financial firms have integrated social media into their marketing strategies. Companies in the financial sector are subject to strict regulations that include how they use social media. In the United States, the Financial Industry Regulatory Authority (FINRA) is a key regulator that sets rules how financial firms can interact with consumers. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that financial advice is not provided by unqualified personnel, such as influencers. == History == In 2003, at the beginning of social media development, MySpace was founded as a "social networking service." It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. They were joined by Facebook and in 2010 by Instagram. Financial service firms were initially slow to adapt to promotion via social media but soon joined other big firms after they saw the success other industries had in engaging with younger people. == Uses == === Branding === While companies are able to connect with more people remotely through providing online financial services, their branding strategy has shifted from customized to standardized. Prior to the outbreak of technology, most banks used customized branding where they targeted only customers in their regions. Businesses can now use technology to operate beyond their geographic location and maintain a consistent image across multiple countries with standardized branding. By being able to extend a consistent brand reputation across a wider geographic location, financial services companies can take advantage of economies of scale in advertising cost, lower administrative complexity, lower entry into new markets, and improved cross-border learning within the company. === Customer engagement === Online banking reduced face-to-face interaction between customers and their banks. Most banking transactions can now be conducted online or through mobile devices, rather than at a local branch with a teller. Social media provides a channel for firms to maintain personal contact with customers, replicating some of the interaction that was previously available at local branches. For example, a bank's Facebook page may feature an employee profile describing their job duties, which serves to present a more human face for larger institutions. === Lending === Social media is a core marketing channel for online peer-to-peer lending as well as small business lenders. Since these companies operate exclusively online, it makes sense for them to market online through social media channels. They are able to grow and find new lenders and buyers by utilizing social networks. === Trading === Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing, copying and discussing their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Investors also use platform like Reddit, Signal messaging or WeChat to create social communities to discuss investments and finance. In some cases they use this to join together using meme stocks to move financial markets, such as the 2021 GameStop short squeeze incident. They can also use social groups to launch and promote new products such as cryptocurrencies. Investing application like WeBull incorporate a forum style messaging system on each stock that is available for trading. Financial brokers such as Fidelity Investments, Interactive Brokers, and E-Trade have moved to incorporate community features in their investment apps. == Regulations == The use of social media by investors and financial services professionals for business purposes is subject to regulatory oversight, in the United States this is done primarily by the Financial Industry Regulatory Authority (FINRA). FINRA's rules, designed to protect investors from misleading information in all communications and this also applies to social media communications. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that advice is not provided by unqualified personnel, such as influencers and bank staff acting in a personal capacity. Financial firms have to maintain books and records of all interaction with customers and this includes social media. == New products and services == Social media has created entirely new products for the financial services sector, revolutionizing products and developing new industries through the merging of social technology and financial services. Fintech startups use social media to promote products to get them established. Several developing nations have used social media to leapfrog traditional financial technology; for example, WeChat Pay, which developed from the Chinese WeChat social media platform, became a major payment system in China within a few years. In 2015, according to consulting firm Accenture, 390 million people in China had registered to use mobile banking. This figure is more than the population of the United States. In the United States, the fintech company Venmo combines technology and financial services on a social platform. Other financial technology companies that have used social media to develop or promote financial products include: Lending Club – One of the first peer-to-peer lending businesses OnDeck Capital – A US online-only lending business Funding Circle – A UK-based online lending company Wise – A global online money transfers company Kabbage – A US online unsecured loan company later acquired by American Express Avant – A US online unsecured loan company Zopa – A UK online neobank providing peer-to-peer lending == Risks == === Reputational damage === Due to the real-time nature of social media, financial services companies can be impacted by potential reputational issues. Any negative experience by customers can easily be shared online and could become a viral phenomenon, those comments could likely have a detrimental effect on the company’s stock price and reputation. On the other hand, any positive experience a customer has can also be shared online. However, positive experiences are much less likely to become viral. === Scams === The nature of social media makes it easy to target individuals without being seen by the wider community, this allows scammers to target individuals. Example include romance scams such as the pig butchering scam where an individual is tricked to transfer funds or assets to the scammer over social media making it hard for law enforcement to track them or recover funds. === Customer privacy === Customer privacy is important for the financial services industry. It is critical that customer information such as a bank account numbers and other personal information is kept private. However, this information can be leaked if for example, a customer is unhappy with a bank’s service, they may tweet at the bank expressing their frustrations and include their name and account number.

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  Data philanthropy

  Data philanthropy refers to the practice of private companies donating corporate data. This data is usually donated to nonprofits or donation-run organizations that have difficulty keeping up with expensive data collection technology. The concept was introduced through the United Nations Global Pulse initiative in 2011 to explore corporate data assets for humanitarian, academic, and societal causes. For example, anonymized mobile data could be used to track disease outbreaks, or data on consumer actions may be shared with researchers to study public health and economic trends. == Definition == A large portion of data collected from the internet consists of user-generated content, such as blogs, social media posts, and information submitted through lead generation and data forms. Additionally, corporations gather and analyze consumer data to gain insight into customer behavior, identify potential markets, and inform investment decisions. United Nations Global Pulse director Robert Kirkpatrick has referred to this type of data as "massive passive data" or "data exhaust." == Challenges == While data philanthropy can enhance development policies, making users' private data available to various organizations raises concerns regarding privacy, ownership, and the equitable use of data. Different techniques, such as differential privacy and alphanumeric strings of information, can allow access to personal data while ensuring user anonymity. However, even if these algorithms work, re-identification may still be possible. Another challenge is convincing corporations to share their data. The data collected by corporations provides them with market competitiveness and insight regarding consumer behavior. Corporations may fear losing their competitive edge if they share the information they have collected with the public. Numerous moral challenges are also encountered. In 2016, Mariarosaria Taddeo, a digital ethics professor at the University of Oxford, proposed an ethical framework to address them. == Sharing strategies == The goal of data philanthropy is to create a global data commons where companies, governments, and individuals can contribute anonymous, aggregated datasets. The United Nations Global Pulse offers four different tactics that companies can use to share their data that preserve consumer anonymity: Share aggregated and derived data sets for analysis under nondisclosure agreements (NDA) Allow researchers to analyze data within the private company's own network under NDAs Real-Time Data Commons: data pooled and aggregated among multiple companies of the same industry to protect competitiveness Public/Private Alerting Network: companies mine data behind their own firewalls and share indicators == Application in various fields == Many corporations take part in data philanthropy, including social networking platforms (e.g., Facebook, Twitter), telecommunications providers (e.g., Verizon, AT&T), and search engines (e.g., Google, Bing). Collecting and sharing anonymized, aggregated user-generated data is made available through data-sharing systems to support research, policy development, and social impact initiatives. By participating in such efforts, these organizations contribute to causes regarded as beneficial to society, allowing institutions to give back meaningfully. With the onset of technological advancements, the sharing of data on a global scale and an in-depth analysis of these data structures could mitigate the effects of global issues such as natural disasters and epidemics. Robert Kirkpatrick, the Director of the United Nations Global Pulse, has argued that this aggregated information is beneficial for the common good and can lead to developments in research and data production in a range of varied fields. === Digital disease detection === Health researchers use digital disease detection by collecting data from various sources—such as social media platforms (e.g., Twitter, Facebook), mobile devices (e.g., cell phones, smartphones), online search queries, mobile apps, and sensor data from wearables and environmental sensors—to monitor and predict the spread of infectious diseases. This approach allows them to track and anticipate outbreaks of epidemics (e.g., COVID-19, Ebola), pandemics, vector-borne diseases (e.g., malaria, dengue fever), and respiratory illnesses (e.g., influenza, SARS), improving response and intervention strategies for the spread of diseases. In 2008, Centers for Disease Control and Prevention collaborated with Google and launched Google Flu Trends, a website that tracked flu-related searches and user locations to track the spread of the flu. Users could visit Google Flu Trends to compare the amount of flu-related search activity versus the reported numbers of flu outbreaks on a graphical map. One drawback of this method of tracking was that Google searches are sometimes performed due to curiosity rather than when an individual is suffering from the flu. According to Ashley Fowlkes, an epidemiologist in the CDC Influenza division, "The Google Flu Trends system tries to account for that type of media bias by modeling search terms over time to see which ones remain stable." Google Flu Trends is no longer publishing current flu estimates on the public website; however, visitors to the site can still view and download previous estimates. Current data can be shared with verified researchers. A study from the Harvard School of Public Health (HSPH), published in the October 12, 2012 issue of Science, discussed how phone data helped curb the spread of malaria in Kenya. The researchers mapped phone calls and texts made by 14,816,521 Kenyan mobile phone subscribers. When individuals left their primary living location, the destination and length of journey were calculated. This data was then compared to a 2009 malaria prevalence map to estimate the disease's commonality in each location. Combining all this information, the researchers could estimate the probability of an individual carrying malaria and map the movement of the disease. This research can be used to track the spread of similar diseases. === Humanitarian aid === Calling patterns of mobile phone users can determine the socioeconomic standings of the populace, which can be used to deduce "its access to housing, education, healthcare, and basic services such as water and electricity." Researchers from Columbia University and Karolinska Institute used daily SIM card location data from both before and after the 2010 Haiti earthquake to estimate the movement of people both in response to the earthquake and during the related 2010 Haiti cholera outbreak. Their research suggests that mobile phone data can provide rapid and accurate estimates of population movements during disasters and outbreaks of infectious disease. Big data can also provide information on looming disasters and can assist relief organizations in rapid-response and locating displaced individuals. By analyzing specific patterns within this 'big data', governments and NGOs can enhance responses to disruptive events such as natural disasters, disease outbreaks, and global economic crises. Leveraging real-time information enables a deeper understanding of individual well-being, allowing for more effective interventions. Corporations utilize digital services, such as human sensor systems, to detect and solve impending problems within communities. This is a strategy used by the private sector to anonymously share customer information for public benefit, while preserving user privacy. === Impoverished areas === Poverty still remains a worldwide issue, with over 2.5 billion people currently impoverished. Statistics indicate the widespread use of mobile phones, even within impoverished communities. Additional data can be collected through Internet access, social media, utility payments and governmental statistics. Data-driven activities can lead to the accumulation of 'big data', which in turn can assist international non-governmental organizations in documenting and evaluating the needs of underprivileged populations. Through data philanthropy, NGOs can distribute information while cooperating with governments and private companies. === Corporate === Data philanthropy incorporates aspects of social philanthropy by allowing corporations to create profound impacts through the act of giving back by dispersing proprietary datasets. The public sector collects and preserves information, considered an essential asset. Companies track and analyze users' online activities to gain insight into their needs related to new products and services. These companies view the welfare of the population as key to business expansion and progression by using their data to highlight global citizens' issues. Experts in the private sector emphasize the importance of integrating diverse data sources—such as retail, mobile, and social media data—to develop essential solutions for global challenges. In Data Philanthropy:

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  Undeniable signature

  An undeniable signature is a digital signature scheme which allows the signer to be selective to whom they allow to verify signatures. The scheme adds explicit signature repudiation, preventing a signer later refusing to verify a signature by omission; a situation that would devalue the signature in the eyes of the verifier. It was invented by David Chaum and Hans van Antwerpen in 1989. == Overview == In this scheme, a signer possessing a private key can publish a signature of a message. However, the signature reveals nothing to a recipient/verifier of the message and signature without taking part in either of two interactive protocols: Confirmation protocol, which confirms that a candidate is a valid signature of the message issued by the signer, identified by the public key. Disavowal protocol, which confirms that a candidate is not a valid signature of the message issued by the signer. The motivation for the scheme is to allow the signer to choose to whom signatures are verified. However, that the signer might claim the signature is invalid at any later point, by refusing to take part in verification, would devalue signatures to verifiers. The disavowal protocol distinguishes these cases removing the signer's plausible deniability. It is important that the confirmation and disavowal exchanges are not transferable. They achieve this by having the property of zero-knowledge; both parties can create transcripts of both confirmation and disavowal that are indistinguishable, to a third-party, of correct exchanges. The designated verifier signature scheme improves upon deniable signatures by allowing, for each signature, the interactive portion of the scheme to be offloaded onto another party, a designated verifier, reducing the burden on the signer. == Zero-knowledge protocol == The following protocol was suggested by David Chaum. A group, G, is chosen in which the discrete logarithm problem is intractable, and all operation in the scheme take place in this group. Commonly, this will be the finite cyclic group of order p contained in Z/nZ, with p being a large prime number; this group is equipped with the group operation of integer multiplication modulo n. An arbitrary primitive element (or generator), g, of G is chosen; computed powers of g then combine obeying fixed axioms. Alice generates a key pair, randomly chooses a private key, x, and then derives and publishes the public key, y = gx. === Message signing === Alice signs the message, m, by computing and publishing the signature, z = mx. === Confirmation (i.e., avowal) protocol === Bob wishes to verify the signature, z, of m by Alice under the key, y. Bob picks two random numbers: a and b, and uses them to blind the message, sending to Alice: c = magb. Alice picks a random number, q, uses it to blind, c, and then signing this using her private key, x, sending to Bob: s1 = cgq ands2 = s1x. Note that s1x = (cgq)x = (magb)xgqx = (mx)a(gx)b+q = zayb+q. Bob reveals a and b. Alice verifies that a and b are the correct blind values, then, if so, reveals q. Revealing these blinds makes the exchange zero knowledge. Bob verifies s1 = cgq, proving q has not been chosen dishonestly, and s2 = zayb+q, proving z is valid signature issued by Alice's key. Note that zayb+q = (mx)a(gx)b+q. Alice can cheat at step 2 by attempting to randomly guess s2. === Disavowal protocol === Alice wishes to convince Bob that z is not a valid signature of m under the key, gx; i.e., z ≠ mx. Alice and Bob have agreed an integer, k, which sets the computational burden on Alice and the likelihood that she should succeed by chance. Bob picks random values, s ∈ {0, 1, ..., k} and a, and sends: v1 = msga and v2 = zsya, where exponentiating by a is used to blind the sent values. Note that v2 = zsya = (mx)s(gx)a = v1x. Alice, using her private key, computes v1x and then the quotient, v1xv2−1 = (msga)x(zsgxa)−1 = msxz−s = (mxz−1)s. Thus, v1xv2−1 = 1, unless z ≠ mx. Alice then tests v1xv2−1 for equality against the values: (mxz−1)i for i ∈ {0, 1, …, k}; which are calculated by repeated multiplication of mxz−1 (rather than exponentiating for each i). If the test succeeds, Alice conjectures the relevant i to be s; otherwise, she conjectures random value. Where z = mx, (mxz−1)i = v1xv2−1 = 1 for all i, s is unrecoverable. Alice commits to i: she picks a random r and sends hash(r, i) to Bob. Bob reveals a. Alice confirms that a is the correct blind (i.e., v1 and v2 can be generated using it), then, if so, reveals r. Revealing these blinds makes the exchange zero knowledge. Bob checks hash(r, i) = hash(r, s), proving Alice knows s, hence z ≠ mx. If Alice attempts to cheat at step 3 by guessing s at random, the probability of succeeding is 1/(k + 1). So, if k = 1023 and the protocol is conducted ten times, her chances are 1 to 2100.

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  AVS Video Editor

  AVS Video Editor is a video editing software published by Online Media Technologies Ltd. It is a part of AVS4YOU software suite which includes video, audio, image editing and conversion, disc editing and burning, document conversion and registry cleaner programs. It offers the opportunity to create and edit videos with a vast variety of video and audio effects, text and transitions; capture video from screen, web or DV cameras and VHS tape; record voice; create menus for discs, as well as to save them to plenty of video file formats, burn to discs or publish on Facebook, YouTube, Flickr, etc. == Description == === Interface === The layout consists of the timeline or storyboard view, preview pane and media library (transitions, video effects, text or disc menus) collections. The storyboard view shows the sequence of video clips with the transitions between them and used to change the order of clips or add transitions. Timeline view consists of main video, audio, effects, video overlay and text lines for editing. Once on the timeline video can be duplicated, split, muted, frozen, cropped, stabilized, its speed can be slowed down or increased, audio and color corrected. === Importing footage === Video, audio and image files necessary for video project can be imported into the program from computer hard disk drive. User can also capture video from computer screen, web or mini DV camera, as well as from VHS tape, record voice. === Output (web, device, disc, format) === AVS Video Editor gives the opportunity to save video to a computer hard drive to one of the video formats: AVI, DVD, Blu-ray, MOV, MP4, M4V, MPEG, WMV, MKV, WebM, M2TS, TS, FLV, SWF, RM, 3GP, GIF, DPG, AMV, MTV; burn to DVD or Blu-ray disc with menus; create a video for mobile players, mobile phones or gaming consoles and upload it right to the device. The most popular devices such as Apple iPod, Apple iPhone, Apple iPad, Sony PSP, Samsung Galaxy, Android and BlackBerry smartphones and tablets are supported. There is also an option to create a video that can be streamed via web and save it into Flash or WebM format or for the popular web services: YouTube, Facebook, Telly (Twitvid), Dailymotion, Flickr and Dropbox. === Features === Single and multithread modes: if a computer supports multi-threading, video creation process is performed faster in multithread mode, especially on a multi-core system. Customization of the output file settings, such as bitrate, frame rate, frame size, video and audio codecs, etc. Transitions - help video clips smoothly go into one another, dissolve or overlap two video or image files. Fade in and fade out video and audio files - dissolve a video to and from a blank image, reduce the audio volume at the end of the video and increase at the beginning. Slideshow creation - create a presentation of a series of still images. Voice recording Projects - once a project is created and saved, the next time saving video to some other format will be fast, projects are also used if a user do not have a possibility to create, edit and save video all at once. Video overlay option - superpose video image over the video clip that is being edited. Disk menu and chapters creation - an option for DVD and Blu-ray video. Freeze frame - make a still shot from a video clip. Stabilization feature - reduce jittering or blurring caused by shaky motions of a camera. Enhanced deinterlacing method - increase video quality for interlaced input file - spots and blurred areas are compensated. Scene detection - search and separate one scene of the video from the other. Loop DVD and SWF - output SWF and DVD video are played back continuously. Caching for processing high definition files - create a duplicate video file smaller in size to use it on the preview window and accelerate processing of HD files. Chroma key option - add video overlay half transparent so that only part of it is visible and all the rest disappears to reveal the video underneath. Capture video material from DV tapes, VHS tapes, web cameras, etc. Movie closing credits - add information on movie editing, e.g. crew, cast, data, etc. Creeping line, subtitles, text - add different captions (static and animated), shapes and images to video. Speech balloons and other graphic objects - geometrical shapes to highlight an object in the video. Zoom effect - magnify or reduce the view of the image. Rotate effect - rotate video image at different degrees, e.g. 90, 180, etc. Grayscale and old movie effects - create a black and white video image. Old movie adds also scratches, noise, shake and dust to video, as if it's being played on an old projector. Blur and sharpen effects - visually smooth and soften an image, or make video image better focused. Snow and particles effects - adds snow or various objects (bubbles, flowers, leaves, butterflies etc.) that are moving, flying or falling on the video. Pan and zoom Timer, countdown effects - add a timepiece that measures or counts down a time interval to the video being edited. Snapshots - capture a particular moment of a video clip. Sound track replacement - mute audio track from video and add another one. Audio amplify, noise removal, equalizer, etc. - make video sound louder, attenuate the noise, change frequency pattern of the audio, make some other audio adjustments. Trim and multi-trim options - change video clip duration cutting out unnecessary parts or detect scenes and cut out parts in any place of the video clip. Color correction (brightness, temperature, contrast, saturation, gamma, etc.) effects - allow adjustment of tonal range, color, and sharpness of video files. Crop scale effect - get rid of mattes that appear after changing aspect ratio of a video file. Adjusting the Playback Speed Volume and balance - change sound volume in the output video. Change volume value proportion for main video and added soundtrack, completely mute main video audio and leave added soundtrack only, etc. === Utilities embedded into AVS Video Editor === AVS Mobile Uploader is used to transfer edited and converted media files to portable devices via Bluetooth, Infrared or USB connection. AVS Video Burner is used to burn converted video files to different disc types: CD, DVD, Blu-ray. AVS Video Recorder is used to capture video from analog video sources and supports different types of devices: capture card, web camera (webcam), DV camera, HDV camera. AVS Video Uploader is used to transfer video files to popular video-sharing websites, like Facebook, Dailymotion, YouTube, Photobucket, TwitVid, MySpace, Flickr. AVS Screen Capture is used to capture any actions on the desktop to make presentations or video tutorials more vivid and easily comprehensible. == Important upgrades == The initial release of AVS Video Editor was in 2003 when the program was offered inside AVS software bundles together with AVS Video Tools, AVS Audio Tools and DVD Copy software. In 2005 the program is offered as a part of multifunctional AVS4YOU software suite. AVS Video Editor is frequently updated. The main updates include adding several important features for video editing

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  Social media marketing

  Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

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  Social profiling

  Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational

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  Vans challenge

  The Vans challenge is a viral internet challenge that began in March 2019 where people show their Vans shoes landing right-side up after tossing them in the air. The viral sensation reportedly started after a Twitter user shared a video of the occurrence, which was captioned: “Did you know it doesn’t matter how you throw your Vans they will land facing up.” Since then, multiple people on social media posted similar videos of them throwing their Vans in the air and landing right-side up, along with Crocs, UGG boots, and other popular shoes. This theory proved false, as these shoes have not always landed facing up after tossing them.

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  Paint.NET

  Paint.NET (sometimes stylized as paint.net) is a freeware general-purpose raster graphics editor program for Microsoft Windows, developed with the .NET platform. Paint.NET was originally created by Rick Brewster as a Washington State University student project, and has evolved from a simple replacement for the Microsoft Paint program into a program for editing mainly graphics, with support for plugins. == History == Paint.NET originated as a computer science senior design project by Rick Brewster during spring 2004 at Washington State University. Version 1.0 consisted of 36,000 lines of code and was written in four months. In contrast, version 3.35 has approximately 162,000 lines of code. The Paint.NET project continued over the summer and into the autumn 2004 semester for both the version 1.1 and 2.0 releases. Development continued with one programmer who worked on previous versions of Paint.NET while he was a student at WSU. As of May 2006 the program had been downloaded at least 2 million times, at a rate of about 180,000 per month. Initially, Paint.NET was released under a modified version of the MIT License, with the exclusion of the installer, text, and graphics. However, citing issues with the open source code being plagiarized by others that had rebranded the software as their own and bundled user content without their permission, the availability of the source code was restricted, in December 2007 Brewster announced his intent to restrict access to components of the program (including its installer, resources, and user interface). In November 2009, the software was made proprietary, restricting the sale or creation of derivative works of the software. Starting with version 4.0.18, Paint.NET is published in two editions: A classic edition remains freeware, similar to all other versions since 3.5. Another edition, however, is published to Microsoft Store under a trialware license and is available to purchase for US$14.99. According to the developer, this was done to enable the users to contribute to the development with more convenience, even though the old avenue of donation was not closed. In May 2026, Brewster revealed that he obtained the paint.net domain after attempting to do so for 22 years. Historically, the editor was hosted on getpaint.net, and according to Brewster, the previous owners of paint.net would not sell the domain and asked for "lots and lots of money". In December of the previous year, paint.net began hosting content that impersonated Paint.NET, therefore becoming a clear case of trademark infringement and domain squatting. Brewster stated that he was able to obtain the domain afterwards with the help of a lawyer. == Overview == Paint.NET is primarily programmed in the C# programming language. Its native image format, .PDN, is a compressed representation of the application's internal object format, which preserves layering and other information. == Plugins == Paint.NET supports plugins, which add image adjustments, effects, and support for additional file types. They can be programmed using any .NET Framework programming language, though they are most commonly written in C#. These are created by volunteer coders on the program's discussion board, the Paint.NET Forum. Though most are simply published via the discussion board, some have been included with a later release of the program. For instance, a DirectDraw Surface file type plugin, (originally by Dean Ashton) and an Ink Sketch and Soften Portrait effect (originally by David Issel) were added to Paint.NET in version 3.10. Hundreds of plugins have been produced; such as Shape3D, which renders a 2D drawing into a 3D shape. Some plugins expand on the functionality that comes with Paint.NET, such as Curves+ and Sharpen+, which extend the included tools Curves and Sharpen, respectively. Examples of file type plugins include an Animated Cursor and Icon plugin and an Adobe Photoshop file format plugin. Several of these plugins are based on existing open source software, such as a raw image format plugin that uses dcraw and a PNG optimization plugin that uses OptiPNG. == Forks == === paint-mono === Paint.NET was created exclusively for Windows and has no native support for other operating systems. Due to its former open-source licensing, the development of alternative versions was possible. In May 2007, Miguel de Icaza officially started a porting project called paint-mono. This project had partially ported Paint.NET 3.0 to Mono, an open-source implementation of the Common Language Infrastructure on which the .NET Framework is based. This allowed Paint.NET to be run on Mono-supported platforms, such as Linux. This port is no longer maintained and has not been updated since March 2009. Newer Mono runtime 6 versions are able to run original Paint.NET releases up to 3.5.11 with only minor issues. === Pinta === In 2010, developer Jonathan Pobst started a project called Pinta, describing it as a clone of Paint.NET for Mono and Gtk#. Pinta reused the adjustments and effects code from Paint.NET but otherwise is original code.

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  Social profiling

  Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational

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  Data Transformation Services

  Data Transformation Services (DTS) is a Microsoft database tool with a set of objects and utilities to allow the automation of extract, transform and load operations to or from a database. The objects are DTS packages and their components, and the utilities are called DTS tools. DTS was included with earlier versions of Microsoft SQL Server, and was almost always used with SQL Server databases, although it could be used independently with other databases. DTS allows data to be transformed and loaded from heterogeneous sources using OLE DB, ODBC, or text-only files, into any supported database. DTS can also allow automation of data import or transformation on a scheduled basis, and can perform additional functions such as FTPing files and executing external programs. In addition, DTS provides an alternative method of version control and backup for packages when used in conjunction with a version control system, such as Microsoft Visual SourceSafe. DTS has been superseded by SQL Server Integration Services in later releases of Microsoft SQL Server though there was some backwards compatibility and ability to run DTS packages in the new SSIS for a time. == History == In SQL Server versions 6.5 and earlier, database administrators (DBAs) used SQL Server Transfer Manager and Bulk Copy Program, included with SQL Server, to transfer data. These tools had significant shortcomings, and many DBAs used third-party tools such as Pervasive Data Integrator to transfer data more flexibly and easily. With the release of SQL Server 7 in 1998, "Data Transformation Services" was packaged with it to replace all these tools. The concept, design, and implementation of the Data Transformation Services was led by Stewart P. MacLeod (SQL Server Development Group Program Manager), Vij Rajarajan (SQL Server Lead Developer), and Ted Hart (SQL Server Lead Developer). The goal was to make it easier to import, export, and transform heterogeneous data and simplify the creation of data warehouses from operational data sources. SQL Server 2000 expanded DTS functionality in several ways. It introduced new types of tasks, including the ability to FTP files, move databases or database components, and add messages into Microsoft Message Queue. DTS packages can be saved as a Visual Basic file in SQL Server 2000, and this can be expanded to save into any COM-compliant language. Microsoft also integrated packages into Windows 2000 security and made DTS tools more user-friendly; tasks can accept input and output parameters. DTS comes with all editions of SQL Server 7 and 2000, but was superseded by SQL Server Integration Services in the Microsoft SQL Server 2005 release in 2005. == DTS packages == The DTS package is the fundamental logical component of DTS; every DTS object is a child component of the package. Packages are used whenever one modifies data using DTS. All the metadata about the data transformation is contained within the package. Packages can be saved directly in a SQL Server, or can be saved in the Microsoft Repository or in COM files. SQL Server 2000 also allows a programmer to save packages in a Visual Basic or other language file (when stored to a VB file, the package is actually scripted—that is, a VB script is executed to dynamically create the package objects and its component objects). A package can contain any number of connection objects, but does not have to contain any. These allow the package to read data from any OLE DB-compliant data source, and can be expanded to handle other sorts of data. The functionality of a package is organized into tasks and steps. A DTS Task is a discrete set of functionalities executed as a single step in a DTS package. Each task defines a work item to be performed as part of the data movement and data transformation process or as a job to be executed. Data Transformation Services supplies a number of tasks that are part of the DTS object model and that can be accessed graphically through the DTS Designer or accessed programmatically. These tasks, which can be configured individually, cover a wide variety of data copying, data transformation and notification situations. For example, the following types of tasks represent some actions that you can perform by using DTS: executing a single SQL statement, sending an email, and transferring a file with FTP. A step within a DTS package describes the order in which tasks are run and the precedence constraints that describe what to do in the case damage or of failure. These steps can be executed sequentially or in parallel. Packages can also contain global variables which can be used throughout the package. SQL Server 2000 allows input and output parameters for tasks, greatly expanding the usefulness of global variables. DTS packages can be edited, password protected, scheduled for execution, and retrieved by version. == DTS tools == DTS tools packaged with SQL Server include the DTS wizards, DTS Designer, and DTS Programming Interfaces. === DTS wizards === The DTS wizards can be used to perform simple or common DTS tasks. These include the Import/Export Wizard and the Copy of Database Wizard. They provide the simplest method of copying data between OLE DB data sources. There is a great deal of functionality that is not available by merely using a wizard. However, a package created with a wizard can be saved and later altered with one of the other DTS tools. A Create Publishing Wizard is also available to schedule packages to run at certain times. This only works if SQL Server Agent is running; otherwise the package will be scheduled, but will not be executed. === DTS Designer === The DTS Designer is a graphical tool used to build complex DTS Packages with workflows and event-driven logic. DTS Designer can also be used to edit and customize DTS Packages created with the DTS wizard. Each connection and task in DTS Designer is shown with a specific icon. These icons are joined with precedence constraints, which specify the order and requirements for tasks to be run. One task may run, for instance, only if another task succeeds (or fails). Other tasks may run concurrently. The DTS Designer has been criticized for having unusual quirks and limitations, such as the inability to visually copy and paste multiple tasks at one time. Many of these shortcomings have been overcome in SQL Server Integration Services, DTS's successor. === DTS Query Designer === A graphical tool used to build queries in DTS. === DTS Run Utility === DTS Packages can be run from the command line using the DTSRUN Utility. The utility is invoked using the following syntax: dtsrun /S server_name[\instance_name] { {/[~]U user_name [/[~]P password]} | /E } ] { {/[~]N package_name } | {/[~]G package_guid_string} | {/[~]V package_version_guid_string} } [/[~]M package_password] [/[~]F filename] [/[~]R repository_database_name] [/A global_variable_name:typeid=value] [/L log_file_name] [/W NT_event_log_completion_status] [/Z] [/!X] [/!D] [/!Y] [/!C] ] When passing in parameters which are mapped to Global Variables, you are required to include the typeid. This is rather difficult to find on the Microsoft site. Below are the TypeIds used in passing in these values.

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  POODLE

  POODLE (which stands for "Padding Oracle On Downgraded Legacy Encryption") is a security vulnerability which takes advantage of the fallback to SSL 3.0. If attackers successfully exploit this vulnerability, on average, they only need to make 256 SSL 3.0 requests to reveal one byte of encrypted messages. Bodo Möller, Thai Duong and Krzysztof Kotowicz from the Google Security Team discovered this vulnerability; they disclosed the vulnerability publicly on October 14, 2014 (despite the paper being dated "September 2014"). On December 8, 2014, a variation of the POODLE vulnerability that affected TLS was announced. The CVE-ID associated with the original POODLE attack is CVE-2014-3566. F5 Networks filed for CVE-2014-8730 as well, see POODLE attack against TLS section below. == Prevention == To mitigate the POODLE attack, one approach is to completely disable SSL 3.0 on the client side and the server side. However, some old clients and servers do not support TLS 1.0 and above. Thus, the authors of the paper on POODLE attacks also encourage browser and server implementation of TLS_FALLBACK_SCSV, which will make downgrade attacks impossible. Another mitigation is to implement "anti-POODLE record splitting". It splits the records into several parts and ensures none of them can be attacked. However the problem of the splitting is that, though valid according to the specification, it may also cause compatibility issues due to problems in server-side implementations. A full list of browser versions and levels of vulnerability to different attacks (including POODLE) can be found in the article Transport Layer Security. Opera 25 implemented this mitigation in addition to TLS_FALLBACK_SCSV. Google's Chrome browser and their servers had already supported TLS_FALLBACK_SCSV. Google stated in October 2014 it was planning to remove SSL 3.0 support from their products completely within a few months. Fallback to SSL 3.0 has been disabled in Chrome 39, released in November 2014. SSL 3.0 has been disabled by default in Chrome 40, released in January 2015. Mozilla disabled SSL 3.0 in Firefox 34 and ESR 31.3, which were released in December 2014, and added support of TLS_FALLBACK_SCSV in Firefox 35. Microsoft published a security advisory to explain how to disable SSL 3.0 in Internet Explorer and Windows OS, and on October 29, 2014, Microsoft released a fix which disables SSL 3.0 in Internet Explorer on Windows Vista / Server 2003 and above and announced a plan to disable SSL 3.0 by default in their products and services within a few months. Microsoft disabled fallback to SSL 3.0 in Internet Explorer 11 for Protect Mode sites on February 10, 2015, and for other sites on April 14, 2015. Apple's Safari (on OS X 10.8, iOS 8.1 and later) mitigated against POODLE by removing support for all CBC protocols in SSL 3.0, however, this left RC4 which is also completely broken by the RC4 attacks in SSL 3.0. POODLE was completely mitigated in OS X 10.11 (El Capitan 2015) and iOS 9 (2015). To prevent the POODLE attack, some web services dropped support of SSL 3.0. Examples include CloudFlare and Wikimedia. Network Security Services version 3.17.1 (released on October 3, 2014) and 3.16.2.3 (released on October 27, 2014) introduced support for TLS_FALLBACK_SCSV, and NSS will disable SSL 3.0 by default in April 2015. OpenSSL versions 1.0.1j, 1.0.0o and 0.9.8zc, released on October 15, 2014, introduced support for TLS_FALLBACK_SCSV. LibreSSL version 2.1.1, released on October 16, 2014, disabled SSL 3.0 by default. == POODLE attack against TLS == A new variant of the original POODLE attack was announced on December 8, 2014. This attack exploits implementation flaws of CBC encryption mode in the TLS 1.0 - 1.2 protocols. Even though TLS specifications require servers to check the padding, some implementations fail to validate it properly, which makes some servers vulnerable to POODLE even if they disable SSL 3.0. SSL Pulse showed "about 10% of the servers are vulnerable to the POODLE attack against TLS" before this vulnerability was announced. The CVE-ID for F5 Networks' implementation bug is CVE-2014-8730. The entry in NIST's NVD states that this CVE-ID is to be used only for F5 Networks' implementation of TLS, and that other vendors whose products have the same failure to validate the padding mistake in their implementations like A10 Networks and Cisco Systems need to issue their own CVE-IDs for their implementation errors because this is not a flaw in the protocol but in the implementation. The POODLE attack against TLS was found to be easier to initiate than the initial POODLE attack against SSL. There is no need to downgrade clients to SSL 3.0, meaning fewer steps are needed to execute a successful attack.

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  Deluxe Paint Animation

  DeluxePaint Animation is a 1990 graphics editor and animation creation package for MS-DOS, based on Deluxe Paint for the Amiga. It was adapted by Brent Iverson with additional animation features by Steve Shaw and released by Electronic Arts. The program requires VGA graphics, MS-DOS 2.1 or higher, and a mouse. == Features == Listed from the back of the box. Complete selection of painting tools — Draw any shape you want, any way you want. Turn any image into a brush. You can rotate, flip, shear, resize, smear, and shade it. 7 levels of magnification — Paint in magnified mode if you want. Use variable zoom for detailed editing at the pixel level. 3-D perspective — Move and rotate images in full 3-D, automatically. Use color cycling and gradient fills to create great special effects. Stencils — Protect your designs from the slip of the hand or a bad idea. A stencil masks your image so you can paint "behind" and "in front of" it. Use the handy Move Dialog to animate brushes in full 3-D — automatically! Ideal for creating spinning titles for low-cost videos. 37 multi-sized fonts

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  Visual cryptography

  Visual cryptography is a cryptographic technique which allows visual information (pictures, text, etc.) to be encrypted in such a way that the decrypted information appears as a visual image. One of the best-known techniques has been credited to Moni Naor and Adi Shamir, who developed it in 1994. They demonstrated a visual secret sharing scheme, where a binary image was broken up into n shares so that only someone with all n shares could decrypt the image, while any n − 1 shares revealed no information about the original image. Each share was printed on a separate transparency, and decryption was performed by overlaying the shares. When all n shares were overlaid, the original image would appear. There are several generalizations of the basic scheme including k-out-of-n visual cryptography, and using opaque sheets but illuminating them by multiple sets of identical illumination patterns under the recording of only one single-pixel detector, which exposed the image. Using a similar idea, transparencies can be used to implement a one-time pad encryption, where one transparency is a shared random pad, and another transparency acts as the ciphertext. Normally, there is an expansion of space requirement in visual cryptography. But if one of the two shares is structured recursively, the efficiency of visual cryptography can be increased to 100%. Some antecedents of visual cryptography are in patents from the 1960s. Other antecedents are in the work on perception and secure communication. Visual cryptography can be used to protect biometric templates in which decryption does not require any complex computations. == Example == In this example, the binary image has been split into two component images. Each component image has a pair of pixels for every pixel in the original image. These pixel pairs are shaded black or white according to the following rule: if the original image pixel was black, the pixel pairs in the component images must be complementary; randomly shade one ■□, and the other □■. When these complementary pairs are overlapped, they will appear dark gray. On the other hand, if the original image pixel was white, the pixel pairs in the component images must match: both ■□ or both □■. When these matching pairs are overlapped, they will appear light gray. So, when the two component images are superimposed, the original image appears. However, without the other component, a component image reveals no information about the original image; it is indistinguishable from a random pattern of ■□ / □■ pairs. Moreover, if you have one component image, you can use the shading rules above to produce a counterfeit component image that combines with it to produce any image at all. == (2, n) visual cryptography sharing case == Sharing a secret with an arbitrary number of people, n, such that at least 2 of them are required to decode the secret is one form of the visual secret sharing scheme presented by Moni Naor and Adi Shamir in 1994. In this scheme we have a secret image which is encoded into n shares printed on transparencies. The shares appear random and contain no decipherable information about the underlying secret image, however if any 2 of the shares are stacked on top of one another the secret image becomes decipherable by the human eye. Every pixel from the secret image is encoded into multiple subpixels in each share image using a matrix to determine the color of the pixels. In the (2, n) case, a white pixel in the secret image is encoded using a matrix from the following set, where each row gives the subpixel pattern for one of the components: {all permutations of the columns of} : C 0 = [ 1 0 . . . 0 1 0 . . . 0 . . . 1 0 . . . 0 ] . {\displaystyle \mathbf {C_{0}=} {\begin{bmatrix}1&0&...&0\\1&0&...&0\\...\\1&0&...&0\end{bmatrix}}.} While a black pixel in the secret image is encoded using a matrix from the following set: {all permutations of the columns of} : C 1 = [ 1 0 . . . 0 0 1 . . . 0 . . . 0 0 . . . 1 ] . {\displaystyle \mathbf {C_{1}=} {\begin{bmatrix}1&0&...&0\\0&1&...&0\\...\\0&0&...&1\end{bmatrix}}.} For instance in the (2,2) sharing case (the secret is split into 2 shares and both shares are required to decode the secret) we use complementary matrices to share a black pixel and identical matrices to share a white pixel. Stacking the shares we have all the subpixels associated with the black pixel now black while 50% of the subpixels associated with the white pixel remain white. == Cheating the (2, n) visual secret sharing scheme == Horng et al. proposed a method that allows n − 1 colluding parties to cheat an honest party in visual cryptography. They take advantage of knowing the underlying distribution of the pixels in the shares to create new shares that combine with existing shares to form a new secret message of the cheaters choosing. We know that 2 shares are enough to decode the secret image using the human visual system. But examining two shares also gives some information about the 3rd share. For instance, colluding participants may examine their shares to determine when they both have black pixels and use that information to determine that another participant will also have a black pixel in that location. Knowing where black pixels exist in another party's share allows them to create a new share that will combine with the predicted share to form a new secret message. In this way a set of colluding parties that have enough shares to access the secret code can cheat other honest parties. == Visual steganography == 2×2 subpixels can also encode a binary image in each component image. For example, each white pixel of each component image could be represented by two black subpixels, while each black pixel represented by three black subpixels. When overlaid, each white pixel of the secret image is represented by three black subpixels, while each black pixel is represented by all four subpixels black. Each corresponding pixel in the component images is randomly rotated to avoid orientation leaking information about the secret image. == In popular culture == In "Do Not Forsake Me Oh My Darling", a 1967 episode of TV series The Prisoner, the protagonist uses a visual cryptography overlay of multiple transparencies to reveal a secret message – the location of a scientist friend who had gone into hiding.

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  Social media use by businesses

  Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

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