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Comparison of color models in computer graphics

This article provides introductory information about the RGB, HSV, and HSL color models from a computer graphics (web pages, images) perspective. An introduction to colors is also provided to support the main discussion. == Basics of color == === Primary colors and hue === First, "color" refers to the human brain's subjective interpretation of combinations of a narrow band of wavelengths of light. For this reason, the definition of "color" is not based on a strict set of physical phenomena. Therefore, even basic concepts like "primary colors" are not clearly defined. For example, traditional "Painter's Colors" use red, blue, and yellow as the primary colors, "Printer's Colors" use cyan, yellow, and magenta, and "Light Colors" use red, green, and blue. "Light colors", more formally known as additive colors, are formed by combining red, green, and blue light. This article refers to additive colors and refers to red, green, and blue as the primary colors. Hue is a term describing a pure color, that is, a color not modified by tinting or shading (see below). In additive colors, hues are formed by combining two primary colors. When two primary colors are combined in equal intensities, the result is a "secondary color". === Color wheel === A color wheel is a tool that provides a visual representation of the relationships between all possible hues. The primary colors are arranged around a circle at equal (120 degree) intervals. (Warning: Color wheels frequently depict "Painter's Colors" primary colors, which leads to a different set of hues than additive colors.) The illustration shows a simple color wheel based on the additive colors. Note that the position (top, right) of the starting color, typically red, is arbitrary, as is the order of green and blue (clockwise, counter-clockwise). The illustration also shows the secondary colors, yellow, cyan, and magenta, located halfway between (60 degrees) the primary colors. == Complementary color == The complement of a hue is the hue that is opposite it (180 degrees) on the color wheel. Using additive colors, mixing a hue and its complement in equal amounts produces white. === Tints and shades === The following discussion uses an illustration involving three projectors pointing to the same spot on a screen. Each projector is capable of generating one hue. The "intensities" of each projector are "matched" and can be equally adjusted from zero to full. (Note: "Intensity" is used here in the same sense as the RGB color model. The subject of matching, or "gamma correction", is beyond the level of this article.) A shade is produced by "dimming" a maximum chroma color. Painters refer to this as "adding black". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Dimming" is accomplished by decreasing each projector's intensity setting to the same fraction of its start setting. In the shade example, with any fully shaded hue, that all three projectors are set to zero intensity, resulting in black. A tint is produced by "lightening" a maximum chroma color. Painters refer to this as "adding white". In our illustration, one projector is set to full intensity, a second is set to some intensity between zero and full, and third is set to zero. "Lightening" is accomplished by increasing each projector's intensity setting by the same fraction from its start setting to full. In the tinting example, note that the third projector is now contributing. When the hue is fully lightened, all three projectors are each at full intensity, and the result is white. Note an attribute of the total intensity in the additive model. If full intensity for one projector is 1, then a primary color has a combined intensity of 1. A secondary color has a total intensity of 2. White has a total intensity of 3. Tinting, or "adding white", increases the total intensity of the hue. While this is simply a fact, the HSL model will take this fact into account in its design. === Tones === Tone is a general term, typically used by painters, to refer to the effects of reducing the "colorfulness" of a maximum chroma color; painters refer to it as "adding gray". Note that gray is not a color or even a single concept but refers to all the range of values between black and white where all three primary colors are equally represented. The general term is provided as more specific terms have conflicting definitions in different color models. Thus, shading takes a hue toward black, tinting takes a hue towards white, and tones cover the range between. == Choosing a color model == No one color model is necessarily "better" than another. Typically, the choice of a color model is dictated by external factors, such as a graphics tool or the need to specify colors according to the CSS2 or CSS3 standard. The following discussion only describes how the models function, centered on the concepts of hue, shade, tint, and tone. === RGB === The RGB model's approach to colors is important because: It directly reflects the physical properties of "Truecolor" displays As of 2011, most graphic cards define pixel values in terms of the colors red, green, and blue. The typical range of intensity values for each color, 0–255, is based on taking a binary number with 32 bits and breaking it up into four bytes of 8 bits each. 8 bits can hold a value from 0 to 255. The fourth byte is used to specify the "alpha", or the opacity, of the color. Opacity comes into play when layers with different colors are stacked. If the color in the top layer is less than fully opaque (alpha < 255), the color from underlying layers "shows through". In the RGB model, hues are represented by specifying one color as full intensity (255), a second color with a variable intensity, and the third color with no intensity (0). The following provides some examples using red as the full-intensity and green as the partial-intensity colors; blue is always zero: Shades are created by multiplying the intensity of each primary color by 1 minus the shade factor, in the range 0 to 1. A shade factor of 0 does nothing to the hue, a shade factor of 1 produces black: new intensity = current intensity (1 – shade factor) The following provides examples using orange: Tints are created by modifying each primary color as follows: the intensity is increased so that the difference between the intensity and full intensity (255) is decreased by the tint factor, in the range 0 to 1. A tint factor of 0 does nothing, a tint factor of 1 produces white: new intensity = current intensity + (255 – current intensity) tint factor The following provides examples using orange: Tones are created by applying both a shade and a tint. The order in which the two operations are performed does not matter, with the following restriction: when a tint operation is performed on a shade, the intensity of the dominant color becomes the "full intensity"; that is, the intensity value of the dominant color must be used in place of 255. The following provides examples using orange: === HSV === The HSV, or HSB, model describes colors in terms of hue, saturation, and value (brightness). Note that the range of values for each attribute is arbitrarily defined by various tools or standards. Be sure to determine the value ranges before attempting to interpret a value. Hue corresponds directly to the concept of hue in the Color Basics section. The advantages of using hue are The angular relationship between tones around the color circle is easily identified Shades, tints, and tones can be generated easily without affecting the hue Saturation corresponds directly to the concept of tint in the Color Basics section, except that full saturation produces no tint, while zero saturation produces white, a shade of gray, or black. Value corresponds directly to the concept of intensity in the Color Basics section. Pure colors are produced by specifying a hue with full saturation and value Shades are produced by specifying a hue with full saturation and less than full value Tints are produced by specifying a hue with less than full saturation and full value Tones are produced by specifying a hue and both less than full saturation and value White is produced by specifying zero saturation and full value, regardless of hue Black is produced by specifying zero value, regardless of hue or saturation Shades of gray are produced by specifying zero saturation and between zero and full value The advantage of HSV is that each of its attributes corresponds directly to the basic color concepts, which makes it conceptually simple. The perceived disadvantage of HSV is that the saturation attribute corresponds to tinting, so desaturated colors have increasing total intensity. For this reason, the CSS3 standard plans to support RGB and HSL but not HSV. === HSL === The HSL model describes colors in terms of hue, saturation, and lightness (also called luminance). (Note: the definition of sa
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Internet Security Alliance

Internet Security Alliance (ISA) was founded in 2001 as a non-profit collaboration between Carnegie Mellon University's CyLab and Electronic Industries Alliance, a federation of trade associations. The Internet Security Alliance is focused on cyber security, acting as a forum for information sharing and leadership on information security, and lobbying for corporate security interests. == International operations == The Internet Security Alliance operates with a global membership to provide international security for its partners. The organization's membership includes companies located on four continents, and the Executive Committee always includes at least one non-U.S.-based company. The Internet Security Alliance believes that international communication is crucial for long-term greater information security, as it allows for a more realistic approach to addressing the many challenges faced by users of the Internet. == Publications == Published in 2009, The Financial Impact of Cyber Risk is the first known guidance document to attempt to approach the financial impact of cyber risks from the perspective of core business functions. It claims to provide guidance to CFOs and their colleagues responsible for legal issues, business operations and technology, privacy and compliance, risk assessment and insurance, and corporate communications.
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Batch cryptography

Batch cryptography is a field of cryptology focused on the design of cryptographic protocols that perform operations—such as encryption, decryption, key exchange, and authentication—on multiple inputs simultaneously, rather than processing each input individually. Batching cryptographic operations can significantly reduce the marginal cost of handling individual inputs—a principle that was first introduced by Amos Fiat in 1989.
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G.hn

Gigabit Home Networking (G.hn) is a specification for wired home networking that supports speeds up to 2 Gbit/s and operates over four types of legacy wires: telephone wiring, coaxial cables, power lines and plastic optical fiber. Some benefits of a multi-wire standard are lower equipment development costs and lower deployment costs for service providers (by allowing customer self-install). == History == G.hn was developed under the International Telecommunication Union's Telecommunication Standardization sector (the ITU-T) and promoted by the HomeGrid Forum and several other organizations. ITU-T Recommendation (the ITU's term for standard) G.9960, which received approval on October 9, 2009, specified the physical layers and the architecture of G.hn. The Data Link Layer (Recommendation G.9961) was approved on June 11, 2010. Prominent organizations, including CEPca, HomePNA, and UPA, who were creators of some of these interfaces, rallied behind the latest version of the standard, emphasizing its potential and significance in the home networking domain. Moreover, the ITU-T extended the technology with multiple input, multiple output (MIMO) technology to increase data rates and signaling distance. This new feature was approved in March 2012 under G.9963 Recommendation. The development and promotion of G.hn have been significantly supported by the HomeGrid Forum and several other organizations. The technology was not only designed to address home-networking challenges but also found applications beyond this initial scope, showcasing its versatility and potential in the networking domain. == Technical specifications == === Technical overview === G.hn specifies a single physical layer based on fast Fourier transform (FFT) orthogonal frequency-division multiplexing (OFDM) modulation and low-density parity-check code (LDPC) forward error correction (FEC) code. G.hn includes the capability to notch specific frequency bands to avoid interference with amateur radio bands and other licensed radio services. G.hn includes mechanisms to avoid interference with legacy home networking technologies and also with other wireline systems such as VDSL2 or other types of DSL used to access the home. OFDM systems split the transmitted signal into multiple orthogonal sub-carriers. In G.hn each one of the sub-carriers is modulated using QAM. The maximum QAM constellation supported by G.hn is 4096-QAM (12-bit QAM). The G.hn media access control is based on a time division multiple access (TDMA) architecture, in which a "domain master" schedules Transmission Opportunities (TXOPs) that can be used by one or more devices in the "domain". There are two types of TXOPs: Contention-Free Transmission Opportunities (CFTXOP), which have a fixed duration and are allocated to a specific pair of transmitter and receiver. CFTXOP are used for implementing TDMA Channel Access for specific applications that require quality of service (QoS) guarantees. Shared Transmission Opportunities (STXOP), which are shared among multiple devices in the network. STXOP are divided into Time Slots (TS). There are two types of TS: Contention-Free Time Slots (CFTS), which are used for implementing "implicit" token passing Channel Access. In G.hn, a series of consecutive CFTS is allocated to a number of devices. The allocation is performed by the "domain master" and broadcast to all nodes in the network. There are pre-defined rules that specify which device can transmit after another device has finished using the channel. As all devices know "who is next", there is no need to explicitly send a "token" between devices. The process of "passing the token" is implicit and ensures that there are no collisions during Channel access. Contention-Based Time Slots (CBTS), which are used for implementing CSMA/CARP Channel Access. In general, CSMA systems cannot completely avoid collisions, so CBTS are only useful for applications that do not have strict Quality of Service requirements. ==== Optimization for each medium ==== Although most elements of G.hn are common for all three media supported by the standard (power lines, phone lines and coaxial cable), G.hn includes media-specific optimizations for each media. Some of these media-specific parameters include: OFDM Carrier Spacing: 195.31 kHz in coaxial, 48.82 kHz in phone lines, 24.41 kHz in power lines. FEC Rates: G.hn's FEC can operate with code rates 1/2, 2/3, 5/6, 16/18 and 20/21. Although these rates are not media specific, it is expected that the higher code rates will be used in cleaner media (such as coaxial) while the lower code rates will be used in noisy environments such as power lines. Automatic repeat request (ARQ) mechanisms: G.hn supports operation both with and without ARQ (re-transmission). Although this is not media specific, it is expected that ARQ-less operation is sometimes appropriate for cleaner media (such as coaxial) while ARQ operation is appropriate for noisy environments such as power lines. Power levels and frequency bands: G.hn defines different power masks for each medium. MIMO support: Recommendation G.9963 includes provisions for transmitting G.hn signals over multiple AC wires (phase, neutral, ground), if they are physically available. In July 2016, G.9963 was updated to include MIMO support over twisted pairs. ==== Security ==== G.hn uses the Advanced Encryption Standard (AES) encryption algorithm (with a 128-bit key length) using the CCMP protocol to ensure confidentiality and message integrity. Authentication and key exchange is done following ITU-T Recommendation X.1035. G.hn specifies point-to-point security inside a domain, which means that each pair of transmitter and receiver uses a unique encryption key which is not shared by other devices in the same domain. For example, if node Alice sends data to node Bob, node Eve (in the same domain as Alice and Bob) will not be able to easily eavesdrop their communication. G.hn supports the concept of relays, in which one device can receive a message from one node and deliver it to another node farther away in the same domain. Relaying becomes critical for applications with complex network topologies that need to cover large distances, such as those found in industrial or utility applications. While a relay can read the source and target addresses, it cannot read the message's content due to its body being end-to-end-encrypted. ==== Profiles ==== The G.hn architecture includes the concept of profiles. Profiles are intended to address G.hn nodes with significantly different levels of complexity. In G.hn the higher complexity profiles are proper supersets of lower complexity profiles, so that devices based on different profiles can interoperate with each other. Examples of G.hn devices based on high complexity profiles are Residential Gateways or Set-Top Boxes. Examples of G.hn devices based on low complexity profiles are home automation, home security and smart grid devices. ==== Technical parameters ==== The chart depicts a summary of the crucial technical specifications of the G.hn standard. Many of these technical elements are consistent across different physical media, with variations seen in areas such as Tone Spacing and frequency ranges. This uniformity is essential as it allows silicon manufacturers to produce a singular chip capable of implementing all three media types, leading to cost savings. Presently, G.hn chipsets are compatible with all three media types. This compatibility allows system manufacturers to create devices that can adjust to any wiring type simply by modifying a software configuration in the equipment. === Spectrum === The G.hn spectrum depends on the medium as shown in the diagram below: === Protocol stack === G.hn specifies the physical layer and the data link layer, according to the OSI model. The G.hn Data Link Layer (Recommendation G.9961) is divided into three sub-layers: The Application Protocol Convergence (APC) Layer, which accepts frames (usually in Ethernet format) from the upper layer (Application Entity) and encapsulates them into G.hn APC protocol data units (APDUs). The maximum payload of each APDU is 214 bytes. The logical link control (LLC), which is responsible for encryption, aggregation, segmentation and automatic repeat-request. This sub-layer is also responsible for "relaying" of APDUs between nodes that may not be able to communicate through a direct connection. The medium access control (MAC), which schedules channel access. The G.hn physical layer (Recommendation G.9960) is divided into three sub-layers: The Physical Coding Sub-layer (PCS), responsible for generating PHY headers. The Physical Medium Attachment (PMA), responsible for scrambling and forward error correction coding/decoding. The Physical Medium Dependent (PMD), responsible for bit-loading and OFDM modulation. The interface between the Application Entity and the Data Link Layer is called A-interface. The interface between the Data Link Layer and the ph
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Audio mining

Audio mining is a technique by which the content of an audio signal can be automatically analyzed and searched. It is most commonly used in the field of automatic speech recognition, where the analysis tries to identify any speech within the audio. The term audio mining is sometimes used interchangeably with audio indexing, phonetic searching, phonetic indexing, speech indexing, audio analytics, speech analytics, word spotting, and information retrieval. Audio indexing, however, is mostly used to describe the pre-process of audio mining, in which the audio file is broken down into a searchable index of words. == History == Academic research on audio mining began in the late 1970s in schools like Carnegie Mellon University, Columbia University, the Georgia Institute of Technology, and the University of Texas. Audio data indexing and retrieval began to receive attention and demand in the early 1990s, when multimedia content started to develop and the volume of audio content significantly increased. Before audio mining became the mainstream method, written transcripts of audio content were created and manually analyzed. == Process == Audio mining is typically split into four components: audio indexing, speech processing and recognition systems, feature extraction and audio classification. The audio will typically be processed by a speech recognition system in order to identify word or phoneme units that are likely to occur in the spoken content. This information may either be used immediately in pre-defined searches for keywords or phrases (a real-time "word spotting" system), or the output of the speech recognizer may be stored in an index file. One or more audio mining index files can then be loaded at a later date in order to run searches for keywords or phrases. The results of a search will normally be in terms of hits, which are regions within files that are good matches for the chosen keywords. The user may then be able to listen to the audio corresponding to these hits in order to verify if a correct match was found. === Audio Indexing === In audio, there is the main problem of information retrieval - there is a need to locate the text documents that contain the search key. Unlike humans, a computer is not able to distinguish between the different types of audios such as speed, mood, noise, music or human speech - an effective searching method is needed. Hence, audio indexing allows efficient search for information by analyzing an entire file using speech recognition. An index of content is then produced, bearing words and their locations done through content-based audio retrieval, focusing on extracted audio features. It is done through mainly two methods: Large Vocabulary Continuous Speech Recognition (LVCSR) and Phonetic-based Indexing. ==== Large Vocabulary Continuous Speech Recognizers (LVCSR) ==== In text-based indexing or large vocabulary continuous speech recognition (LVCSR), the audio file is first broken down into recognizable phonemes. It is then run through a dictionary that can contain several hundred thousand entries and matched with words and phrases to produce a full text transcript. A user can then simply search a desired word term and the relevant portion of the audio content will be returned. If the text or word could not be found in the dictionary, the system will choose the next most similar entry it can find. The system uses a language understanding model to create a confidence level for its matches. If the confidence level be below 100 percent, the system will provide options of all the found matches. ===== Advantages and disadvantages ===== The main draw of LVCSR is its high accuracy and high searching speed. In LVCSR, statistical methods are used to predict the likelihood of different word sequences, hence the accuracy is much higher than the single word lookup of a phonetic search. If the word can be found, the probability of the word spoken is very high. Meanwhile, while initial processing of audio takes a fair bit of time, searching is quick as just a simple test to text matching is needed. On the other hand, LVCSR is susceptible to common issues of speech recognition. The inherent random nature of audio and problems of external noise all affect the accuracies of text-based indexing. Another problem with LVCSR is its over reliance on its dictionary database. LVCSR only recognizes words that are found in their dictionary databases, and these dictionaries and databases are unable to keep up with the constant evolving of new terminology, names and words. Should the dictionary not contain a word, there is no way for the system to identify or predict it. This reduces the accuracy and reliability of the system. This is named the Out-of-vocabulary (OOV) problem. Audio mining systems try to cope with OOV by continuously updating the dictionary and language model used, but the problem still remains significant and has probed a search for alternatives. Additionally, due to the need to constantly update and maintain task-based knowledge and large training databases to cope with the OOV problem, high computational costs are incurred. This makes LVCSR an expensive approach to audio mining. ==== Phonetic-based Indexing ==== Phonetic-based indexing also breaks the audio file into recognizable phonemes, but instead of converting them to a text index, they are kept as they are and analyzed to create a phonetic-based index. The process of phonetic-based indexing can be split into two phases. The first phase is indexing. It begins by converting the input media into a standard audio representation format (PCM). Then, an acoustic model is applied to the speech. This acoustic model represents characteristics of both an acoustic channel (an environment in which the speech was uttered and a transducer through which it was recorded) and a natural language (in which human beings expressed the input speech). This produces a corresponding phonetic search track, or phonetic audio track (PAT), a highly compressed representation of the phonetic content of the input media. The second phase is searching. The user's search query term is parsed into a possible phoneme string using a phonetic dictionary. Then, multiple PAT files can be scanned at high speed during a single search for likely phonetic sequences that closely match corresponding strings of phonemes in the query term. ===== Advantages and disadvantages ===== Phonetic indexing is most attractive as it is largely unaffected by linguistic issues such as unrecognized words and spelling errors. Phonetic preprocessing maintains an open vocabulary that does not require updating. That makes it particularly useful for searching specialized terminology or words in foreign languages that do not commonly appear in dictionaries. It is also more effective for searching audio files with disruptive background noise and/or unclear utterances as it can compile results based on the sounds it can discern, and should the user wish to, they can search through the options until they find the desired item. Furthermore, in contrast to LVCSR, it can process audio files very quickly as there are very few unique phonemes between languages. However, phonemes cannot be effectively indexed like an entire word, thus searching on a phonetic-based system is slow. An issue with phonetic indexing is its low accuracy. Phoneme-based searches result in more false matches than text-based indexing. This is especially prevalent for short search terms, which have a stronger likelihood of sounding similar to other words or being part of bigger words. It could also return irrelevant results from other languages. Unless the system recognizes exactly the entire word, or understands phonetic sequences of languages, it is difficult for phonetic-based indexing to return accurate findings. === Speech processing and recognition system === Deemed as the most critical and complex component of audio mining, speech recognition requires the knowledge of human speech production system and its modeling. To correspond the Human speech production system, the electrical speech production system is developed to consist of: Speech generation Speech perception Voiced & unvoiced speech Model of human speech The electrical speech production system converts acoustic signal into corresponding representation of the spoken through the acoustic models in their software where all phonemes are represented. A statistical language model aids in the process by identifying how likely words are to follow each other in certain languages. Put together with a complex probability analysis, the speech recognition system is capable of taking an unknown speech signal and transcribing it into words based on the program's dictionary. ASR (automatic speech recognition) system includes: Acoustic analysis: input sound waveform is transformed into a feature Acoustic model: establishes relationship between speech signal and phonemes, pronunciation model and lang
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Social media newsroom

A social media newsroom is a company resource, set up to increase the functionality and usability of the traditional online newsroom. Social media newsrooms (SMNs) are intended to encourage dialogue and information sharing. Unlike online newsrooms, content is accessible to more than just journalists, but to all those with whom the company engages such as bloggers, their prospects, customers, business partners and investors. It gives these stakeholders access to news, public relations announcements, images, audio, video and other multimedia files. In addition to posting press releases and corporate news, companies can integrate other social content from sites such as YouTube, Flickr and Slideshow as well as streams from corporate Twitter accounts. Traditional tools for journalists such as corporate fast facts, leadership information, a multimedia library, financial information, awards and other recent media coverage are also included in an SMN. Examples of companies effectively using social media newsrooms include Opel Group, Pressat, First Direct, MyNewsdesk, Scania and Newport Beach.
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Social media optimization

Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor
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Cypherpunks (book)

Cypherpunks: Freedom and the Future of the Internet is a 2012 book by Julian Assange, in discussion with Internet activists and cypherpunks Jacob Appelbaum, Andy Müller-Maguhn and Jérémie Zimmermann. Its primary topic is society's relationship with information security. In the book, the authors warn that the Internet has become a tool of the police state, and that the world is inadvertently heading toward a form of totalitarianism. They promote the use of cryptography to protect against state surveillance. In the introduction, Assange says that the book is "not a manifesto [...] [but] a warning". He told Guardian journalist Decca Aitkenhead: A well-defined mathematical algorithm can encrypt something quickly, but to decrypt it would take billions of years – or trillions of dollars' worth of electricity to drive the computer. So cryptography is the essential building block of independence for organisations on the Internet, just like armies are the essential building blocks of states, because otherwise one state just takes over another. There is no other way for our intellectual life to gain proper independence from the security guards of the world, the people who control physical reality. Assange later wrote in The Guardian: "Strong cryptography is a vital tool in fighting state oppression." saying that was the message of his book, Cypherpunks. Cypherpunks is published by OR Books. It is primarily a transcript of World Tomorrow episode eight, a two-part interview between Assange, Jacob Appelbaum, Andy Müller-Maguhn, and Jérémie Zimmermann. In the foreword, Assange said, "the Internet, our greatest tool for emancipation, has been transformed into the most dangerous facilitator of totalitarianism we have ever seen".
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Game Jolt

Game Jolt is a social community platform for video games, gamers and content creators. Founded by Yaprak and David DeCarmine, it is available on iOS, Android, and on the web and as a desktop app for Windows and Linux. Users share interactive content through a variety of formats including images, videos, live streams, chat rooms, and virtual events. == Features == === Crowd streaming === In 2021 Game Jolt revealed their own live streaming feature called Firesides. Firesides allowed multiple users to simultaneously livestream together with nearly no delay. The feature launched with a virtual concert showcasing its ability to accommodate multiple streamers. On October 16, 2023, Firesides were removed from Game Jolt. === Mobile app === Game Jolt Social by Game Jolt Inc. launched on both the Apple App Store and Google Play Store in March 2022. "It's clear to us that Gen Z is tired of generic social media and they want a place specifically for gaming that supports all types of content they're creating–art, videos, thoughts, and livestreams all in one place." said Game Jolt founder and CEO Yaprak DeCarmine, in a statement to VentureBeat. === Game API === The Game Jolt Application Programming Interface (usually known as the Game Jolt Game API) allows any developer using a game development platform that supports HTTP operations and MD5 or SHA-1. Game Jolt advertises that the API can: Create multiple "scoreboards" which collect high scores from players made publicly available on the game's profile and give user accounts EXP Award player's trophies which give user accounts EXP Store game data on Game Jolt's data servers Log whether a user is currently playing a game they're logged into via the GJAPI == Game jams and competitions == Game Jolt regularly hosts game jams where participants are encouraged to develop games for a chance to win prizes. They hosted their first game jam in 2009, Shocking Contest. In November 2014, Game Jolt announced the "Indies vs PewDiePie" game jam, partnering with the popular YouTuber Felix "PewDiePie" Kjellberg. Developers were given a weekend (21–24 November) to create a game with the theme of "fun to play, fun to watch" to suit the Let's Plays entertainment style. Users could rate entries afterwards until December 1 when the scores were counted up. The prize to the top 10 rated games was Felix playing the games on his channel as a means of promotion for the developers, although later he played other entries. One of the participants of the jam, now known as Outerminds Inc. was discovered and hired by PewDiePie to develop his mobile game, Legend of the Brofist. Game Jolt partnered with Felix, Sean "Jacksepticeye" McLoughlin and Mark "Markiplier" Fischbach to host "Indies vs Gamers" in July 2015. The requirements for entries were arcade games using the Game Jolt Game API highscore tables, to be made between the July 17–20 and the top 5 games were played on the partner's YouTube channels. Following the "Indies vs PewDiePie" game jam in 2014, Game Jolt released their internal jam hosting tools public for all users to use as a service, to create their own game jams that integrated with the main site. Today, Game Jolt focuses on hosting and co-hosting game competitions with established brands in order to bring monetary and educational opportunities to their users. On April 15, 2024, an announcement was made about a collaboration with Pocket Worlds for the "HighRise Game Jam". Pocket Worlds had sold NFTs up until roughly 2022, causing a community outburst. The situation was addressed, and the situation started to disperse. == Contests == == Events == Game Jolt hosts both physical and virtual events to entertain and prank its users, which consists of the following: == History == Game Jolt has supported independent creators with a central platform to manage their content and communities since its start in 2003. David DeCarmine began development of Game Jolt at the age of 14 for a group of hobbyists, making games and sharing on forums in an early iteration known as Holo World. The original intention was to create a platform for gamers where new games could be discoverable and quickly playable, and where feedback could be provided directly to the creators, allowing them to continue improving their games. In 2008, Game Jolt was registered as an LLC, then incorporated as Game Jolt Inc. in September 2020. A new site launched in 2015 featuring a responsive design, automated curation for both games and game news articles which weighs how recent a game was uploaded and how popular it is ("hot") and filtering options on game listings for platform, maturity rating and development status. In March 2022, Game Jolt launched a mobile application simultaneously on the Google Play Store and Apple App Store targeted at Gen Z gamers and creators. While in beta, the mobile app had 100,000 installs pre-launch. === Game store === Game Jolt continues to host a large library of independent games. Game developers can upload their games directly to the site to share or sell. They would allow distribution for downloadable games, later adding support for Adobe Flash, Unity and Java games which allowed support for browser based games. In February 2013, Game Jolt built support for browser-based HTML5 games as well. A user levelling system was released into public beta in April 2013, incorporating the GJAPI trophies and highscores, as well as site activity, to generate 'EXP' (experience points). Game Jolt Jams released in early 2014 as a service to allow users to create their own game jams that integrated with the main site. In April 2016, an online marketplace was announced and released the following month with an exclusive set of game titles, including Bendy and the Ink Machine, allowing developers to sell their games on the site. In January 2016, Game Jolt released source code of the client and site's front end on GitHub under MIT license. In January 2022, Game Jolt banned adult games from appearing on the site, stating in an email to developers that the site had become a "social media platform" and they "had to make decisions around the direction and future of the brand which has now included the removal of hosted games with explicitly adult content." In response to a tweet by Itch.io saying the site is not for prudes, they wrote in their own tweet: "Game Jolt is a platform with a large audience of 13-16 year olds. Our users asked us to clean up, so here we are." == Investments == After bootstrapping Game Jolt with revenue earned from ads on the website for years, the DeCarmines secured venture capital in 2020 from SoftBank, doing so again in 2021 from founders of Twitch, Rec Room, Modio and more.
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WYSIWYS

In cryptography, What You See Is What You Sign (WYSIWYS) is a property of digital signature systems that ensures the semantic content of signed messages can not be changed, either by accident or intent. == Mechanism of WYSIWYS == When digitally signing a document, the integrity of the signature relies not just on the soundness of the digital signature algorithms that are used, but also on the security of the computing platform used to sign the document. The WYSIWYS property of digital signature systems aims to tackle this problem by defining a desirable property that the visual representation of a digital document should be consistent across computing systems, particularly at the points of digital signature and digital signature verification. It is relatively easy to change the interpretation of a digital document by implementing changes on the computer system where the document is being processed, and the greater the semantic distance, the easier it gets. From a semantic perspective this creates uncertainty about what exactly has been signed. WYSIWYS is a property of a digital signature system that ensures that the semantic interpretation of a digitally signed message cannot be changed, either by accident or by intent. This property also ensures that a digital document to be signed can not contain hidden semantic content that can be revealed after the signature has been applied. Though a WYSIWYS implementation is only as secure as the computing platform it is running on, various methods have been proposed to make WYSIWYS more robust. The term WYSIWYS was coined by Peter Landrock and Torben Pedersen to describe some of the principles in delivering secure and legally binding digital signatures for Pan-European projects.
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Data exchange

Data exchange is the process of moving data from one information system to another. It often involves transforming data that is native to the source system into a form that is consumable by the target system or to a standardized form that is consumable by any compatible system. In particular, data exchange allows data to be shared between computer programs. Data exchange is similar to data integration except that data may be restructured with possible loss of content. There may be no way to transform a particular collection based on exchange constraints. Conversely, there may be multiple ways to transform the data, in which case one option must be identified in order to achieve compatibility between source and target. There are two main types of data exchange: broadcast and peer-to-peer (a.k.a. unicast). For broadcast, data is transmitted simultaneously to all consumers. Just as a conference call, all participants get the same information from the speaker at the same time. For peer-to-peer, data is sent to a single receiver, defined by a specific address. For example, a letter goes to just one mail box. == Single-domain == In some domains, a multiple source and target schema (proprietary data formats) may exist. An exchange or interchange format is often developed for a single domain, and then necessary routines (mappings) are written to (indirectly) transform/translate each and every source schema to each and every target schema by using the interchange format as an intermediate step. That requires less work than writing and debugging the many routines that would be required to directly translate each source schema directly to each target schema. Examples of these transformative interchange formats include: Standard Interchange Format for geospatial data; Data Interchange Format for spreadsheet data; Open Document Format for spreadsheets, charts, presentations and word processing documents; GPS eXchange Format or Keyhole Markup Language for describing GPS data; GDSII for integrated circuit layout. == Representation == A data exchange (a.k.a. interchange) language defines a domain-independent way to represent data. These languages have evolved from being markup and display-oriented to support the encoding of metadata that describes the structural attributes of the information. Practice has shown that certain types of formal languages are better suited for this task than others, since their specification is driven by a formal process instead of particular software implementation. For example, XML is a markup language that was designed to enable the creation of dialects (the definition of domain-specific sublanguages). However, it does not contain domain-specific dictionaries or fact types. Beneficial to a reliable data exchange is the availability of standard dictionaries-taxonomies and tools libraries such as parsers, schema validators, and transformation tools. === XML === The popularity of XML for data exchange on the World Wide Web has several reasons. First of all, it is closely related to the preexisting standards Standard Generalized Markup Language (SGML) and Hypertext Markup Language (HTML), and as such a parser written to support these two languages can be easily extended to support XML as well. For example, XHTML has been defined as a format that is formal XML, but understood correctly by most (if not all) HTML parsers. === YAML === YAML was designed to be human-readable and authored via a text editor with notion similar to reStructuredText and wiki syntax. YAML 1.2 also includes a shorthand notion that is compatible with JSON, and as such any JSON document is also valid YAML; this however does not hold the other way. === REBOL === REBOL was designed to be human-readable and authored via a text editor. It uses a simple free-form syntax with minimal punctuation and a rich set of data types (such as URL, email, date and time, tuple, string, tag) that respect common standards. It is designed to not need any additional meta-language, being designed in a metacircular fashion which is why the parse dialect used for definitions and transformations of REBOL dialects is also itself a dialect of REBOL. REBOL was used as a source of inspiration for JSON. === Gellish === Gellish English is a formalized subset of natural English (language), which includes a simple grammar and a large, extensible dictionary (taxonomy) that defines the general and domain specific terminology, whereas the concepts are arranged in a hierarchy, which supports inheritance of knowledge and requirements. The dictionary also includes standardized fact types. The terms and relation types together can be used to create and interpret expressions of facts, knowledge, requirements and other information. Gellish can be used in combination with SQL, RDF/XML, OWL and various other meta-languages. The Gellish standard is a combination of ISO 10303-221 (AP221) and ISO 15926. === List === The following describes and compares popular data exchange languages. Columns Schemas – Whether supports representing domain specific data structure definition Flexible – Whether supports extension of the semantic expression capabilities without modifying the schema Semantic verification – Whether supports semantic verification of the correctness of expressions in the language Dictionary – Whether includes a dictionary and a taxonomy (hierarchy) of concepts with inheritance Information model – Whether supports an information model Synonyms and homonyms – Whether supports the use of synonyms and homonyms in expressions Dialecting – Whether is available in multiple natural languages or dialects Web standard – Whether is standardized by a recognized body Transformations – Whether includes a translation to other standards Lightweight – Whether a lightweight version is available Human readable – Whether expressions are understandable without training Compatibility – Which other tools can be used or are required
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Instant messaging

Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate (real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern instant messaging applications and services (also variously known as instant messenger, messaging app, chat app, chat client, or simply a messenger) tend to also feature the exchange of multimedia, emojis, file transfer, VoIP (voice calling), and video chat capabilities. Instant messaging systems facilitate connections between specified known users (often using a contact list also known as a "buddy list" or "friend list") or in chat rooms, and can be standalone apps or integrated into a wider social media platform, or in a website where it can, for instance, be used for conversational commerce. Originally the term "instant messaging" was distinguished from "text messaging" by being run on a computer network instead of a cellular/mobile network, being able to write longer messages, real-time communication, presence ("status"), and being free (only cost of access instead of per SMS message sent). Instant messaging was pioneered in the early Internet era; the IRC protocol was the earliest to achieve wide adoption. Later in the 1990s, ICQ was among the first closed and commercialized instant messengers, and several rival services appeared afterwards as it became a popular use of the Internet. Beginning with its first introduction in 2005, BlackBerry Messenger became the first popular example of mobile-based IM, combining features of traditional IM and mobile SMS. Instant messaging remains very popular today; IM apps are the most widely used smartphone apps: in 2018 for instance there were 980 million monthly active users of WeChat and 1.3 billion monthly users of WhatsApp, the largest IM network. == Overview == Instant messaging (IM), sometimes also called "messaging" or "texting", consists of computer-based human communication between two users (private messaging) or more (chat room or "group") in real-time, allowing immediate receipt of acknowledgment or reply. This is in direct contrast to email, where conversations are not in real-time, and the perceived quasi-synchrony of the communications by the users (although many systems allow users to send offline messages that the other user receives when logging in). Earlier IM networks were limited to text-based communication, not dissimilar to mobile text messaging. As technology has moved forward, IM has expanded to include voice calling using a microphone, videotelephony using webcams, file transfer, location sharing, image and video transfer, voice notes, and other features. IM is conducted over the Internet or other types of networks (see also LAN messenger). Depending on the IM protocol, the technical architecture can be peer-to-peer (direct point-to-point transmission) or client–server (when all clients have to first connect to the central server). Primary IM services are controlled by their corresponding companies and usually follow the client-server model. At one point, the term "Instant Messenger" was a service mark of AOL Time Warner and could not be used in software not affiliated with AOL in the United States. For this reason, in April 2007, the instant messaging client formerly named Gaim (or gaim) announced that they would be renamed "Pidgin". === Clients === Modern IM services generally provide their own client, either a separately installed application or a browser-based client. They are normally centralised networks run by the servers of the platform's operators, unlike peer-to-peer protocols like XMPP. These usually only work within the same IM network, although some allow limited function with other services (see #Interoperability). Third-party client software applications exist that will connect with most of the major IM services. There is the class of instant messengers that uses the serverless model, which doesn't require servers, and the IM network consists only of clients. There are several serverless messengers: RetroShare, Tox, Bitmessage, Ricochet. See also: LAN messenger. Some examples of popular IM services today include Signal, Telegram, WhatsApp Messenger, WeChat, QQ Messenger, Viber, Line, and Snapchat. The popularity of certain apps greatly differ between different countries. Certain apps have an emphasis on certain uses - for example, Skype focuses on video calling, Slack focuses on messaging and file sharing for work teams, and Snapchat focuses on image messages. Some social networking services offer messaging services as a component of their overall platform, such as Facebook's Facebook Messenger, who also own WhatsApp. Others have a direct IM function as an additional adjunct component of their social networking platforms, like Instagram, Reddit, Tumblr, TikTok, Clubhouse and Twitter; this also includes for example dating websites, such as OkCupid or Plenty of Fish, and online gaming chat platforms. === Features === ==== Private and group messaging ==== Private chat allows users to converse privately with another person or a group. Privacy can also be enhanced in several ways, such as end-to-end encryption by default. Public and group chat features allow users to communicate with multiple people simultaneously. ==== Calling ==== Many major IM services and applications offer a call feature for user-to-user voice calls, conference calls, and voice messages. The call functionality is useful for professionals who utilize the application for work purposes and as a hands-free method. Videotelephony using a webcam is also possible by some. ==== Games and entertainment ==== Some IM applications include in-app games for entertainment. Yahoo! Messenger, for example, introduced these where users could play a game and viewed by friends in real-time. MSN Messenger featured a number of playable games within the interface. Facebook's Messenger has had a built-in option to play games with people in a chat, including games like Tetris and Blackjack. Discord features multiple games built inside the "activities" tab in voice channels. ==== Payments ==== A relatively new feature to instant messaging, peer-to-peer payments are available for financial tasks on top of communication. The lack of a service fee also makes these advantageous to financial applications. IM services such as Facebook Messenger and the WeChat 'super-app' for example offer a payment feature. == History == === Early systems === Though the term dates from the 1990s, instant messaging predates the Internet, first appearing on multi-user operating systems like Compatible Time-Sharing System (CTSS) and Multiplexed Information and Computing Service (Multics) in the mid-1960s. Initially, some of these systems were used as notification systems for services like printing, but quickly were used to facilitate communication with other users logged into the same machine. CTSS facilitated communication via text message for up to 30 people. Parallel to instant messaging were early online chat facilities, the earliest of which was Talkomatic (1973) on the PLATO system, which allowed 5 people to chat simultaneously on a 512 x 512 plasma display (5 lines of text + 1 status line per person). During the bulletin board system (BBS) phenomenon that peaked during the 1980s, some systems incorporated chat features which were similar to instant messaging; Freelancin' Roundtable was one prime example. The first such general-availability commercial online chat service (as opposed to PLATO, which was educational) was the CompuServe CB Simulator in 1980, created by CompuServe executive Alexander "Sandy" Trevor in Columbus, Ohio. As networks developed, the protocols spread with the networks. Some of these used a peer-to-peer protocol (e.g. talk, ntalk and ytalk), while others required peers to connect to a server (see talker and IRC). The Zephyr Notification Service (still in use at some institutions) was invented at MIT's Project Athena in the 1980s to allow service providers to locate and send messages to users. Early instant messaging programs were primarily real-time text, where characters appeared as they were typed. This includes the Unix "talk" command line program, which was popular in the 1980s and early 1990s. Some BBS chat programs (i.e. Celerity BBS) also used a similar interface. Modern implementations of real-time text also exist in instant messengers, such as AOL's Real-Time IM as an optional feature. In the latter half of the 1980s and into the early 1990s, the Quantum Link online service for Commodore 64 computers offered user-to-user messages between concurrently connected customers, which they called "On-Line Messages" (or OLM for short), and later "FlashMail." Quantum Link later became America Online and made AOL Instant Messenger (AIM, discussed later). While the Quantum Link client software ran on a Commodore 64, using only
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Easyrec

easyrec is an open-source program that provides personalized recommendations using RESTful Web services to be integrated into Web enabled applications. It is distributed under the GNU General Public License by the Studio Smart Agent Technologies and hosted at SourceForge. It is written in Java, uses a MySQL database and comes with an administration tool. == History == The development of easyrec, an implementation of the Adaptive Personalization approach, started in the course of several research and development projects conducted by the Studio Smart Agent Technologies in close cooperation with international companies. During the year of 2008 the core functionality of easyrec was developed forming the basis of research prototypes focusing on the music domain (e.g. MusicExplorer). In June 2009 a beta version of easyrec, containing basic administration features, was integrated into a movie streaming portal for evaluation purposes. Furthermore, in September 2009 easyrec was awarded a special recognition in the category “Award for Innovations – IT Innovations for an economic upswing” by the jury of the Austrian state prize for multimedia and e-business. After a comprehensive refactoring phase and the integration of the evaluation results easyrec was published on SourceForge on 18 February 2010. In course of the CeBIT tradeshow 2011 in Hanover easyrec has been awarded the German “INNOVATIONSPREIS-IT 2011”. == Principles == The following five primary goals guided the development of easyrec. It should be a ready-to-use application, not another algorithmic framework It should be easy to use, concerning installation, integration and administration It should be robust and scalable for serving real world applications It should be free of charge, so that anyone can profit from personalization features It should rely on a community-driven development == Uses == Although easyrec is a domain-agnostic, general purpose personalization system, the current Web service API is customized for providing online shops with item recommendations. Especially for small and medium enterprises, easyrec provides a low barrier entrance to personalization. == Features == A major feature of easyrec is a set of usage statistics and other business relevant information presented via an administration and management interface. Furthermore, the easyrec administrator is supported by a variety of administration and configuration functions including the manual import or adaptation of business rules. Integrators or developers benefit from the lightweight Web service APIs (REST and SOAP) as well as from the guided installation wizard. Concerning personalization functionality easyrec is providing the following services unpersonalized recommendations of the form "other users also bought/viewed/...", etc. personalized recommendation depending on individual preferences rankings such as "most bought items", "most viewed...", etc. Additionally, as an integration showcase, a MediaWiki extension was developed and is bundled with the application. Currently additional features like further recommender algorithms and a plugin-system are evaluated and prepared for integration into the easyrec system. == Architecture == The underlying architecture of easyrec is designed to be robust and scalable—separating time-consuming computations from the task of online assembling of recommendations. easyrec is designed as a multi-layer system consisting of a database layer as storage of user actions and pre-calculated business rules an application layer for hosting online and offline recommendation services and an API layer for various Web service interfaces. Moreover, the generator server contains different item association generators which create business rules that define a relation between two items.
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Data steward

A data steward is an oversight or data governance role within an organization, and is responsible for ensuring the quality and fitness for purpose of the organization's data assets, including the metadata for those data assets. A data steward may share some responsibilities with a data custodian, such as the awareness, accessibility, release, appropriate use, security and management of data. A data steward would also participate in the development and implementation of data assets. A data steward may seek to improve the quality and fitness for purpose of other data assets their organization depends upon but is not responsible for. Data stewards have a specialist role that utilizes an organization's data governance processes, policies, guidelines and responsibilities for administering an organizations' entire data in compliance with policy and/or regulatory obligations (e.g., GDPR, HIPAA). The overall objective of a data steward is the data quality of the data assets, datasets, data records and data elements. This includes documenting metainformation for the data, such as definitions, related rules/governance, physical manifestation, and related data models (most of these properties being specific to an attribute/concept relationship), identifying owners/custodian's various responsibilities, relations insight pertaining to attribute quality, aiding with project requirement data facilitation and documentation of capture rules. Data stewards begin the stewarding process with the identification of the data assets and elements which they will steward, with the ultimate result being standards, controls and data entry. The steward works closely with business glossary standards analysts (for standards), with data architect/modelers (for standards), with DQ analysts (for controls) and with operations team members (good-quality data going in per business rules) while entering data. Data stewardship roles are common when organizations attempt to exchange data precisely and consistently between computer systems and to reuse data-related resources. Master data management often makes references to the need for data stewardship for its implementation to succeed. Data stewardship must have precise purpose, fit for purpose or fitness. == Data steward responsibilities == A data steward ensures that each assigned data element: Has clear and unambiguous data element definition Does not conflict with other data elements in the metadata registry (removes duplicates, overlap etc.) Has clear enumerated value definitions if it is of type Code Is still being used (remove unused data elements) Is being used consistently in various computer systems Is being used, fit for purpose = Data Fitness Has adequate documentation on appropriate usage and notes Documents the origin and sources of authority on each metadata element Is protected against unauthorised access or change Responsibilities of data stewards vary between different organisations and institutions. For example, at Delft University of Technology, data stewards are perceived as the first contact point for any questions related to research data. They also have subject-specific background allowing them to easily connect with researchers and to contextualise data management problems to take into account disciplinary practices. == Types of data stewards == Depending on the set of data stewardship responsibilities assigned to an individual, there are 4 types (or dimensions of responsibility) of data stewards typically found within an organization: Data object data steward - responsible for managing reference data and attributes of one business data entity Business data steward - responsible for managing critical data, both reference and transactional, created or used by one business function. The data steward may also serve as a liaison between the organization's data users and technical teams, helping to bridge the gap between business needs and technical requirements. They may also play a role in educating others within the organization about best practices for data management, and advocating for data-driven decision-making. Process data steward - responsible for managing data across one business process System data steward - responsible for managing data for at least one IT system == Benefits of data stewardship == Systematic data stewardship can foster: Faster analysis Consistent use of data management resources Easy mapping of data between computer systems and exchange documents Lower costs associated with migration to (for example) service-oriented architecture (SOA) Mitigation of data risk Better control of dangers associated with privacy, legal, errors, etc. Assignment of each data element to a person sometimes seems like an unimportant process. But multiple groups have found that users have greater trust and usage rates in systems where they can contact a person with questions on each data element. == Examples == Delft University of Technology (TU Delft) offers an example of data stewardship implementation at a research institution. In 2017 the Data Stewardship Project was initiated at TU Delft to address research data management needs in a disciplinary manner across the whole campus. Dedicated data stewards with subject-specific background were appointed at every TU Delft faculty to support researchers with data management questions and to act as a linking point with the other institutional support services. The project is coordinated centrally by TU Delft Library, and it has its own website, blog and a YouTube channel. The [1]EPA metadata registry furnishes an example of data stewardship. Note that each data element therein has a "POC" (point of contact). In 2023, ETH Zurich launched the Data Stewardship Network (DSN) to facilitate collaboration among employees engaged in data management, analysis, and code development across research groups. The DSN serves as a platform for networking and knowledge exchange, aiming to professionalize the role of data stewards who support research data management and reproducible workflows. Established by the team for Research Data Management and Digital Curation at the ETH Library, the DSN collaborates with Scientific IT Services to provide expertise in areas such as storage infrastructure and reproducible workflows. == Data stewardship applications == Information stewardship applications are business solutions used by business users acting in the role of information steward (interpreting and enforcing information governance policy, for example). These developing solutions represent, for the most part, an amalgam of a number of disparate, previously IT-centric tools already on the market, but are organized and presented in such a way that information stewards (a business role) can support the work of information policy enforcement as part of their normal, business-centric, day-to-day work in a range of use cases. The initial push for the formation of this new category of packaged software came from operational use cases — that is, use of business data in and between transactional and operational business applications. This is where most of the master data management efforts are undertaken in organizations. However, there is also now a faster-growing interest in the new data lake arena for more analytical use cases.
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SocialIQ

Social IQ (formerly Soovox Inc.) was a San Diego-based influencer marketing platform that measured users' online social influence and connected them with brands for word-of-mouth marketing campaigns. The company was founded in 2009 by Akram Benmbarek and was headquartered in San Diego, California. == History == Akram Benmbarek, who had previously worked in technology finance at Advanced Equities Financial Corp and in wealth management at Morgan Stanley, Merrill Lynch, and UBS, founded the company in mid-2009 under the name Soovox. In October 2011, Benmbarek rebranded the company as SocialIQ. At that time, the company was seeking a Series A round of venture capital, having raised under $1 million in angel seed funding. == Similar metrics == Klout PeerIndex
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