AI Apps Free

AI Apps Free — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Video browsing

    Video browsing

    Video browsing, also known as exploratory video search, is the interactive process of skimming through video content in order to satisfy some information need or to interactively check if the video content is relevant. While originally proposed to help users inspecting a single video through visual thumbnails, modern video browsing tools enable users to quickly find desired information in a video archive by iterative human–computer interaction through an exploratory search approach. Many of these tools presume a smart user that wants features to interactively inspect video content, as well as automatic content filtering features. For that purpose, several video interaction features are usually provided, such as sophisticated navigation in video or search by a content-based query. Video browsing tools often build on lower-level video content analysis, such as shot transition detection, keyframe extraction, semantic concept detection, and create a structured content overview of the video file or video archive. Furthermore, they usually provide sophisticated navigation features, such as advanced timelines, visual seeker bars or a list of selected thumbnails, as well as means for content querying. Examples of content queries are shot filtering through visual concepts (e.g., only shots showing cars), through some specific characteristics (e.g., color or motion filtering), through user-provided sketches (e.g., a visually drawn sketch), or through content-based similarity search. == History == Video browsing was originally proposed by Iranian engineer Farshid Arman, Taiwanese computer scientist Arding Hsu, and computer scientist Ming-Yee Chiu, while working at Siemens, and it was presented at the ACM International Conference in August 1993. They described a shot detection algorithm for compressed video that was originally encoded with discrete cosine transform (DCT) video coding standards such as JPEG, MPEG and H.26x. The basic idea was that, since the DCT coefficients are mathematically related to the spatial domain and represent the content of each frame, they can be used to detect the differences between video frames. In the algorithm, a subset of blocks in a frame and a subset of DCT coefficients for each block are used as motion vector representation for the frame. By operating on compressed DCT representations, the algorithm significantly reduces the computational requirements for decompression and enables effective video browsing. The algorithm represents separate shots of a video sequence by an r-frame, a thumbnail of the shot framed by a motion tracking region. A variation of this concept was later adopted for QBIC video content mosaics, where each r-frame is a salient still from the shot it represents. === Video Notebook === Modern video browsing solutions include Video Notebook, a Menlo Park startup founded in 2021 by Mike Lanza, which uses computer vision to extract slides and optical character recognition and speech recognition to facilitate video search. The software can be either used on the client side (using a browser extension), where the slides and text are extracted while the video is watched (e.g. on a video platform like YouTube or Udemy), or on the server side. Processed videos, which can be viewed in the Video Notebook web app, feature a video browsing user interface with extracted timestamped slides, a search bar for querying the video (or a collection of videos), and text chapters. Video Notebook customers include organisations like Ernst & Young. === Video Browser Showdown === The Video Browser Showdown (VBS) is an annual live evaluation competition for exploratory video search tools, where international researchers use video browsing tools to solve ad-hoc video search tasks on a moderately large data set as fast as possible. The main goal of the VBS, which started in 2012 at the International Conference on MultiMedia Modeling (MMM), is to advance the performance of video browsing tools. Since 2016, the VBS also collaborates with TRECVID. The aim of the VBS is to evaluate video browsing tools for efficiency at known-item search (KIS) tasks with a well-defined data set in direct comparison to other tools.

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  • Data deduplication

    Data deduplication

    In computing, data deduplication is a technique for eliminating duplicate copies of repeating data. Successful implementation of the technique can improve storage utilization, which may in turn lower capital expenditure by reducing the overall amount of storage media required to meet storage capacity needs. It can also be applied to network data transfers to reduce the number of bytes that must be sent. The deduplication process requires comparison of data 'chunks' (also known as 'byte patterns') which are unique, contiguous blocks of data. These chunks are identified and stored during a process of analysis, and compared to other chunks within existing data. Whenever a match occurs, the redundant chunk is replaced with a small reference that points to the stored chunk. Given that the same byte pattern may occur dozens, hundreds, or even thousands of times (the match frequency is dependent on the chunk size), the amount of data that must be stored or transferred can be greatly reduced. A related technique is single-instance (data) storage, which replaces multiple copies of content at the whole-file level with a single shared copy. While possible to combine this with other forms of data compression and deduplication, it is distinct from newer approaches to data deduplication (which can operate at the segment or sub-block level). Deduplication is different from data compression algorithms, such as LZ77 and LZ78. Whereas compression algorithms identify redundant data inside individual files and encodes this redundant data more efficiently, the intent of deduplication is to inspect large volumes of data and identify large sections – such as entire files or large sections of files – that are identical, and replace them with a shared copy. == Functioning principle == For example, a typical email system might contain 100 instances of the same 1 MB (megabyte) file attachment. Each time the email platform is backed up, all 100 instances of the attachment are saved, requiring 100 MB storage space. With data deduplication, only one instance of the attachment is actually stored; the subsequent instances are referenced back to the saved copy for deduplication ratio of roughly 100 to 1. Deduplication is often paired with data compression for additional storage saving: Deduplication is first used to eliminate large chunks of repetitive data, and compression is then used to efficiently encode each of the stored chunks. In computer code, deduplication is done by, for example, storing information in variables so that they don't have to be written out individually but can be changed all at once at a central referenced location. Examples are CSS classes and named references in MediaWiki. == Benefits == Storage-based data deduplication reduces the amount of storage needed for a given set of files. It is most effective in applications where many copies of very similar or even identical data are stored on a single disk. In the case of data backups, which routinely are performed to protect against data loss, most data in a given backup remain unchanged from the previous backup. Common backup systems try to exploit this by omitting (or hard linking) files that haven't changed or storing differences between files. Neither approach captures all redundancies, however. Hard-linking does not help with large files that have only changed in small ways, such as an email database; differences only find redundancies in adjacent versions of a single file (consider a section that was deleted and later added in again, or a logo image included in many documents). In-line network data deduplication is used to reduce the number of bytes that must be transferred between endpoints, which can reduce the amount of bandwidth required. See WAN optimization for more information. Virtual servers and virtual desktops benefit from deduplication because it allows nominally separate system files for each virtual machine to be coalesced into a single storage space. At the same time, if a given virtual machine customizes a file, deduplication will not change the files on the other virtual machines—something that alternatives like hard links or shared disks do not offer. Backing up or making duplicate copies of virtual environments is similarly improved. == Classification == === Post-process versus in-line deduplication === Deduplication may occur "in-line", as data is flowing, or "post-process" after it has been written. With post-process deduplication, new data is first stored on the storage device and then a process at a later time will analyze the data looking for duplication. The benefit is that there is no need to wait for the hash calculations and lookup to be completed before storing the data, thereby ensuring that store performance is not degraded. Implementations offering policy-based operation can give users the ability to defer optimization on "active" files, or to process files based on type and location. One potential drawback is that duplicate data may be unnecessarily stored for a short time, which can be problematic if the system is nearing full capacity. Alternatively, deduplication hash calculations can be done in-line: synchronized as data enters the target device. If the storage system identifies a block which it has already stored, only a reference to the existing block is stored, rather than the whole new block. The advantage of in-line deduplication over post-process deduplication is that it requires less storage and network traffic, since duplicate data is never stored or transferred. On the negative side, hash calculations may be computationally expensive, thereby reducing the storage throughput. However, certain vendors with in-line deduplication have demonstrated equipment which performs in-line deduplication at high rates. Post-process and in-line deduplication methods are often heavily debated. === Data formats === The SNIA Dictionary identifies two methods: Content-agnostic data deduplication – a data deduplication method that does not require awareness of specific application data formats. Content-aware data deduplication – a data deduplication method that leverages knowledge of specific application data formats. === Source versus target deduplication === Another way to classify data deduplication methods is according to where they occur. Deduplication occurring close to where data is created, is referred to as "source deduplication". When it occurs near where the data is stored, it is called "target deduplication". Source deduplication ensures that data on the data source is deduplicated. This generally takes place directly within a file system. The file system will periodically scan new files creating hashes and compare them to hashes of existing files. When files with same hashes are found then the file copy is removed and the new file points to the old file. Unlike hard links however, duplicated files are considered to be separate entities and if one of the duplicated files is later modified, then using a system called copy-on-write a copy of that changed file or block is created. The deduplication process is transparent to the users and backup applications. Backing up a deduplicated file system will often cause duplication to occur resulting in the backups being bigger than the source data. Source deduplication can be declared explicitly for copying operations, as no calculation is needed to know that the copied data is in need of deduplication. This leads to a new form of link on file systems, called a reference-counted link, or reflink, in some systems (e.g. Linux), or a cloned file on macOS, where one or more inodes (file information entries) are made to share some or all of their data. It is named analogously to hard links, which work at the inode level, and symbolic links, which work at the filename level.The individual entries have a copy-on-write behavior that is non-aliasing, i.e. changing one copy afterwards will not affect other copies. Microsoft's ReFS also supports this operation. Target deduplication is the process of removing duplicates when the data was not generated at that location. Example of this would be a server connected to a SAN/NAS, The SAN/NAS would be a target for the server (target deduplication). The server is not aware of any deduplication, the server is also the point of data generation. A second example would be backup. Generally this will be a backup store such as a data repository or a virtual tape library. === Deduplication methods === One of the most common forms of data deduplication implementations works by comparing chunks of data to detect duplicates. For that to happen, each chunk of data is assigned an identification, calculated by the software, typically using cryptographic hash functions. In many implementations, the assumption is made that if the identification is identical, the data is identical, even though this cannot be true in all cases due to the pigeonhole principle; other implementations do not as

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  • Stegomalware

    Stegomalware

    Stegomalware is a form of malicious software that leverages steganography techniques to conceal its code, configuration data, or command-and-control (C&C) communications within seemingly benign digital media such as images, audio files, videos, documents, or network traffic. It typically embeds encrypted or obfuscated payloads into digital media and only extracts and executes them at runtime, which makes traditional signature-based and sandbox-based detection significantly more difficult. Stegomalware has been observed in attacks ranging from advanced persistent threats (APTs) to financially motivated cybercrime, and is now the subject of dedicated academic surveys, research projects, and international law-enforcement initiatives. The key distinction between stegomalware and traditional obfuscated malware lies in the encoding location. After obfuscation, malicious code remains present within the executable and can theoretically be discovered through static analysis. In contrast, stegomalware hides the payload entirely within a cover medium (image, audio, etc.), remaining invisible until the malware dynamically extracts and executes it at runtime. == History == The term stegomalware was formally introduced by researchers Águila, Laskov, and others in the context of mobile malware and presented at the Inscrypt (Information Security and Cryptology) conference in 2014. This marked the first academic formalization of the concept, though earlier work had already identified that botnets and mobile malware could use steganography and covert channels for command-and-control communication over probabilistically unobservable channels. Since its introduction, stegomalware has evolved from a theoretical concern to a documented threat. In 2011, the APT operation known as "Operation Shady RAT" became one of the first documented cases of stegomalware in the wild, using digital images to hide Internet Protocol addresses and command-and-control server addresses. The same year, the Duqu malware (targeting industrial manufacturers) embedded victim data into JPEG image files before exfiltration, making the data transfer virtually undetectable to network-level security tools. From 2014 onwards, stegomalware became more prevalent in organized cybercrime and advanced persistent threat campaigns. Notable examples include Zeus/Zbot, which masked configuration data in images; Gatak/Stegoloader, which hid shellcode in PNG files; TeslaCrypt, which embedded C&C commands in JPEGs; and Cerber, which concealed ransomware payloads within images. By the 2010s, stegomalware had become established as a preferred evasion technique for espionage, financial theft, and ransomware distribution campaigns. Recent surveys (2020–2025) document that stegomalware has increasingly been exploited by adversaries targeting banks, enterprises, government agencies, educational institutions, and internet users via malvertising campaigns. The technique is now considered a sophisticated method of attack worthy of dedicated international law-enforcement attention. == Technical Characteristics and Definitions == Stegomalware operates through a three-component architecture: Stegotext (R): An innocent-looking digital asset (image, audio file, etc.) into which the malicious payload is embedded. Secret key (sk): A key used by the embedding and extraction algorithms, typically hardcoded into the malware. Payload (p): The actual malicious code, configuration data, or C&C commands hidden within the stegotext. The malware extracts the payload at runtime using the secret key and either executes it directly or uses it to download additional stages of the attack. Stegomalware can be classified into several types based on deployment method: Type 0 (Autonomous): Both the stegotext and extraction algorithm are embedded within the malware application itself. The malicious payload is extracted and executed locally without external communication. Type I (Update): The stegotext and secret key are downloaded from a remote server at runtime; only the extraction algorithm is included in the malware. This variant is more flexible, allowing attackers to push updated payloads. Type II (External Algorithm): Neither the stegotext nor the extraction algorithm are distributed with the malware; both are fetched from an attacker-controlled infrastructure, providing maximum flexibility and evasion. == Steganography techniques == === Spatial domain methods === Stegomalware predominantly uses steganographic methods designed for images, as images are the most common cover medium in the wild. The most basic spatial domain technique is Least Significant Bit (LSB) substitution, which replaces the least significant bits of pixel color values with payload bits. While simple and easy to implement, LSB is also relatively easy to detect through statistical analysis. More sophisticated spatial domain techniques include: HUGO (High Undetectable steGO) (2010): Minimizes detectable distortion by distributing the payload across multiple pixels, achieving embedding capacity with reduced statistical footprint. WOW (Wavelet Obtained Weights) (2012): Embeds data preferentially in textured regions of images where modifications are less perceptually noticeable. UNIWARD (Universal Wavelet Relative Distortion) (2014): Uses a universal distortion function applicable to multiple image formats, balancing payload capacity with undetectability. HILL (2014): Applies high-pass and low-pass filters to identify robust embedding regions. MiPOD (Minimizing the Power of Optimal Detector) (2016): Designed to minimize the power of theoretical optimal steganalysis detectors. === Transform domain methods === Transform domain techniques convert images into the frequency domain (e.g., using DCT or DWT) before embedding, allowing for more robust hiding in JPEG and other compressed formats: Embedding in DCT coefficients (used in JPEG compression) Embedding in DWT coefficients (used in lossless formats) Spread spectrum techniques, which distribute the payload across many frequency components Transform domain methods are generally more resistant to noise, compression, and image transformations than spatial methods. === Generative adversarial network (GAN) methods === Recent advances in machine learning have introduced GAN-based steganography, where a generative model produces stego images that minimize detectable artifacts: SGAN (Steganographic GAN) (2017): First GAN applied to steganography, using a generator, discriminator, and steganalysis network. ASDL-GAN (2017): Performs automatic steganographic distortion learning at the pixel level. SteganoGAN (2019): Improves upon earlier GAN models, achieving higher embedding capacity and robustness. HiGAN (Hiding Images GAN) (2020): Enables hiding one image within another while maintaining visual plausibility. GAN-based approaches are more resilient to standard steganalysis attacks but remain an emerging threat requiring further research. == Notable malware campaigns == Stegomalware has been documented in numerous high-profile cyber attacks and campaigns. Notable examples include: Operation Shady RAT (2011): Used digital images to hide command-and-control server addresses in targeted espionage. Duqu (2011): Embedded victim data into JPEG files to exfiltrate industrial control system information. Zeus/Zbot (2014): Masked banking configuration data inside JPEG files exploited via malvertising. Gatak/Stegoloader (2015): Hid shellcode in PNG files for software licensing attacks and bot command execution. TeslaCrypt (2015): Embedded C&C commands and ransomware keys in JPEG images. Cerber (2016): Concealed executable ransomware code in JPEG files distributed via phishing. DNSChanger (2016): Embedded malicious code in PNG files for DNS hijacking campaigns. Sundown Exploit Kit (2017): Distributed exploit code in PNG files via malvertising. AdGholas (2017): Used JPEG steganography to distribute ransomware via malvertising. Synccrypt (2017): Hidden ransomware components in JPEG-steganographic encrypted archives. ZeroT/PlugX (2017): Hid Remote Access Trojan payloads in BMP files for espionage. Loki Bot (2018): Concealed malware installers in JPEG and video files. Waterbug (APT28) (2019): Injected malicious DLLs into WAV audio files. Shlayer (macOS adware) (2019): Hid malicious URLs in JPEG files via malvertising. === Attack vectors === The most common attack vectors for stegomalware include: Phishing emails with malicious attachments or links Malvertising campaigns using malicious banner advertisements Exploit kits through compromised or malicious websites Legitimate application vulnerabilities (e.g., watering-hole attacks) Fake software distribution (cracked software, keygen tools) === Exploitation stages === Stegomalware typically serves one or more roles in attack lifecycles: Payload delivery: Stego images contain full executable code or shellcode. C&C communication: Hidden data contains server addresses or command instructio

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  • Cryptographic nonce

    Cryptographic nonce

    In cryptography, a nonce is an arbitrary number that can be used just once in a cryptographic communication. It is often a random or pseudo-random number issued in an authentication protocol to ensure that each communication session is unique, and therefore that old communications cannot be reused in replay attacks. Nonces can also be useful as initialization vectors and in cryptographic hash functions. == Definition == A nonce is an arbitrary number used only once in a cryptographic communication, in the spirit of a nonce word. They are often random or pseudo-random numbers. Many nonces also include a timestamp to ensure exact timeliness, though this requires clock synchronisation between organisations. The addition of a client nonce ("cnonce") helps to improve the security in some ways as implemented in digest access authentication. To ensure that a nonce is used only once, it should be time-variant (including a suitably fine-grained timestamp in its value), or generated with enough random bits to ensure an insignificantly low chance of repeating a previously generated value. Some authors define pseudo-randomness (or unpredictability) as a requirement for a nonce. Nonce is a word dating back to Middle English for something only used once or temporarily (often with the construction "for the nonce"). It descends from the construction "then anes" ("the one [purpose]"). A false etymology claiming it to stand for "number used once" or similar is incorrect. == Usage == === Authentication === Authentication protocols may use nonces to ensure that old communications cannot be reused in replay attacks. For instance, nonces are used in HTTP digest access authentication to calculate an MD5 digest of the password. The nonces are different each time the 401 authentication challenge response code is presented, thus making replay attacks virtually impossible. The scenario of ordering products over the Internet can provide an example of the usefulness of nonces in replay attacks. An attacker could take the encrypted information and—without needing to decrypt—could continue to send a particular order to the supplier, thereby ordering products over and over again under the same name and purchase information. The nonce is used to give 'originality' to a given message so that if the company receives any other orders from the same person with the same nonce, it will discard those as invalid orders. A nonce may be used to ensure security for a stream cipher. Where the same key is used for more than one message and then a different nonce is used to ensure that the keystream is different for different messages encrypted with that key; often the message number is used. Secret nonce values are used by the Lamport signature scheme as a signer-side secret which can be selectively revealed for comparison to public hashes for signature creation and verification. === Hashing === Nonces are used in proof-of-work systems to vary the input to a cryptographic hash function so as to obtain a hash for a certain input that fulfils certain arbitrary conditions. In doing so, it becomes far more difficult to create a "desirable" hash than to verify it, shifting the burden of work onto one side of a transaction or system. For example, proof of work, using hash functions, was considered as a means to combat email spam by forcing email senders to find a hash value for the email (which included a timestamp to prevent pre-computation of useful hashes for later use) that had an arbitrary number of leading zeroes, by hashing the same input with a large number of values until a "desirable" hash was obtained. Similarly, the Bitcoin blockchain hashing algorithm can be tuned to an arbitrary difficulty by changing the required minimum/maximum value of the hash so that the number of bitcoins awarded for new blocks does not increase linearly with increased network computation power as new users join. This is likewise achieved by forcing Bitcoin miners to add nonce values to the value being hashed to change the hash algorithm output. As cryptographic hash algorithms cannot easily be predicted based on their inputs, this makes the act of blockchain hashing and the possibility of being awarded bitcoins something of a lottery, where the first "miner" to find a nonce that delivers a desirable hash is awarded bitcoins.

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  • Springpad

    Springpad

    Springpad was a free online application and web service that allowed its registered users to save, organize and share collected ideas and information. As users added content to their Springpad accounts, the application automatically identified and categorized it, then generated additional snippets based on the types of objects added—for example, listing price comparisons for products and showtimes for movies. Springpad was also available as apps on the iPad, iPhone and Android that synchronized with the Web interface. Springpad was bundled on new Toshiba notebook computers through a Web application subscription service. On May 23, 2014, Springpad announced that it would cease operations on June 25, 2014. The company then allowed users to export their data (as JSON and read-only HTML formats), or to automatically migrate it to Evernote accounts before the expiration date. == Features == Springpad users could use the main site interface which uses HTML5 from most browsers or use the smartphone app to capture notes, tasks, or lists which were then added to the user's "My Stuff", the user's personal database or collection. Additionally Springpad let users look up items of interest which were then automatically categorized based on type or manually categorized by the user. Category types included recipes, movies, products, restaurants and wine. Events could also be added to Springpad, and if the user used Google Calendar, they could opt to sync the event to it. In addition to the smartphone app and site, Springpad could be used via browser extension for Google Chrome, or the Springpad Clipper, a bookmarklet to analyze webpages and clip relevant information from them—for example, the ingredients needed for a recipe—or to add the site as a normal bookmark. Another way users could add content to their Springpad "My Stuff" was by emailing entries to an email address specified on Springpad registration. Springpad's smartphone apps could be used to scan barcodes to identify products, save them to the user's "My Stuff", and automatically generate additional product information and links. The mobile app could also save images taken with the phone's camera, and locate nearby businesses. With most of the content added to a user's "My Stuff", relevant news, useful links and other helpful information could be viewed. Users could also attach additional notes and images to content they had already saved, and could add reminders and alerts which could be emailed to the user or texted to their phone. Springpad also added alerts to its own Alerts section for relevant news, deals or coupons for specific products users added. For additional organization, anything added to Springpad could also be tagged. Users could also add entries to "Notebooks" to separate content by projects, or any other way they wished. Each Notebook included a section called a "Board", which acted as a pin board where users could "pin" content they'd added to the Notebook, allowing them to visually lay out items. If the user added a map to the Board and had entries that included an address, Springpad could automatically point out entries on the map. By default, everything added to Springpad was private. However users could change the privacy settings for each of the types of items added, decide to make specific items public and shareable on Facebook and Twitter, add them to their public page, or keep them private but links to them with specific people.

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  • Tropical cryptography

    Tropical cryptography

    In tropical analysis, tropical cryptography refers to the study of a class of cryptographic protocols built upon tropical algebras. In many cases, tropical cryptographic schemes have arisen from adapting classical (non-tropical) schemes to instead rely on tropical algebras. The case for the use of tropical algebras in cryptography rests on at least two key features of tropical mathematics: in the tropical world, there is no classical multiplication (a computationally expensive operation), and the problem of solving systems of tropical polynomial equations has been shown to be NP-hard. == Basic Definitions == The key mathematical object at the heart of tropical cryptography is the tropical semiring ( R ∪ { ∞ } , ⊕ , ⊗ ) {\displaystyle (\mathbb {R} \cup \{\infty \},\oplus ,\otimes )} (also known as the min-plus algebra), or a generalization thereof. The operations are defined as follows for x , y ∈ R ∪ { ∞ } {\displaystyle x,y\in \mathbb {R} \cup \{\infty \}} : x ⊕ y = min { x , y } {\displaystyle x\oplus y=\min\{x,y\}} x ⊗ y = x + y {\displaystyle x\otimes y=x+y} It is easily verified that with ∞ {\displaystyle \infty } as the additive identity, these binary operations on R ∪ { ∞ } {\displaystyle \mathbb {R} \cup \{\infty \}} form a semiring.

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  • Death of Molly Russell

    Death of Molly Russell

    In November 2017, Molly Russell, a fourteen-year-old British schoolgirl from Harrow, London, was found dead in her bedroom by her parents. In an inquest, the coroner stated that she had died from an act of self-harm following depression and the results of social media consumption, including material on Instagram and Pinterest. She also had a Twitter account in which she documented her growing depression. == Life == Russell had been a pupil at Hatch End High School. At the inquest, the school's head teacher expressed shock that she was able to access distressing online content. Her parents stated that she had never shown any previous signs of struggle and was doing very well in school. It was revealed at the inquest that in the six months prior to her death, 2,100 of 16,300 pieces of content she had interacted with on Instagram were on topics such as self-harm, depression, and suicide. It was also noted that throughout her experience on social media, there were never any warning signs about the information she viewed on these platforms. == Subsequent events == Dr. Navin Venugopal, the child psychiatrist assigned to the case investigating her death, called the material she viewed "disturbing and distressing" and said he was unable to sleep well for weeks after viewing it. The coroner Andrew Walker concluded that Molly's death was "an act of self harm suffering from depression and the negative effects of online content". He issued a prevention of future deaths report regarding her death, in which he made a number of recommendations for operators of online platforms, including: separating platforms for adults and children age verification changes in policy on filtering of age-specific content adding features for parental supervision and control data retention of material viewed by children He suggested that this could be accomplished by either legislation or self-regulation. The lawyer representing her family at the inquest stated that the findings "captured all of the elements of why this material is so harmful." The case has been cited as a motivator for the passage of the Online Safety Act. A charity, the Molly Rose Foundation, was set up in her memory, with the goal of suicide prevention for young people. Meta and Pinterest are believed to have made substantial donations to the charity.

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  • Factorization of polynomials over finite fields

    Factorization of polynomials over finite fields

    In mathematics and computer algebra the factorization of a polynomial consists of decomposing it into a product of irreducible factors. This decomposition is theoretically possible and is unique for polynomials with coefficients in any field, but rather strong restrictions on the field of the coefficients are needed to allow the computation of the factorization by means of an algorithm. In practice, algorithms have been designed only for polynomials with coefficients in a finite field, in the field of rationals or in a finitely generated field extension of one of them. All factorization algorithms, including the case of multivariate polynomials over the rational numbers, reduce the problem to this case; see polynomial factorization. It is also used for various applications of finite fields, such as coding theory (cyclic redundancy codes and BCH codes), cryptography (public key cryptography by the means of elliptic curves), and computational number theory. As the reduction of the factorization of multivariate polynomials to that of univariate polynomials does not have any specificity in the case of coefficients in a finite field, only polynomials with one variable are considered in this article. == Background == === Finite field === The theory of finite fields, whose origins can be traced back to the works of Gauss and Galois, has played a part in various branches of mathematics. Due to the applicability of the concept in other topics of mathematics and sciences like computer science there has been a resurgence of interest in finite fields and this is partly due to important applications in coding theory and cryptography. Applications of finite fields introduce some of these developments in cryptography, computer algebra and coding theory. A finite field or Galois field is a field with a finite order (number of elements). The order of a finite field is always a prime or a power of prime. For each prime power q = pr, there exists exactly one finite field with q elements, up to isomorphism. This field is denoted GF(q) or Fq. If p is prime, GF(p) is the prime field of order p; it is the field of residue classes modulo p, and its p elements are denoted 0, 1, ..., p−1. Thus a = b in GF(p) means the same as a ≡ b (mod p). === Irreducible polynomials === Let F be a finite field. As for general fields, a non-constant polynomial f in F[x] is said to be irreducible over F if it is not the product of two polynomials of positive degree. A polynomial of positive degree that is not irreducible over F is called reducible over F. Irreducible polynomials allow us to construct the finite fields of non-prime order. In fact, for a prime power q, let Fq be the finite field with q elements, unique up to isomorphism. A polynomial f of degree n greater than one, which is irreducible over Fq, defines a field extension of degree n which is isomorphic to the field with qn elements: the elements of this extension are the polynomials of degree lower than n; addition, subtraction and multiplication by an element of Fq are those of the polynomials; the product of two elements is the remainder of the division by f of their product as polynomials; the inverse of an element may be computed by the extended GCD algorithm (see Arithmetic of algebraic extensions). It follows that, to compute in a finite field of non prime order, one needs to generate an irreducible polynomial. For this, the common method is to take a polynomial at random and test it for irreducibility. For sake of efficiency of the multiplication in the field, it is usual to search for polynomials of the shape xn + ax + b. Irreducible polynomials over finite fields are also useful for pseudorandom number generators using feedback shift registers and discrete logarithm over F2n. The number of irreducible monic polynomials of degree n over Fq is the number of aperiodic necklaces, given by Moreau's necklace-counting function Mq(n). The closely related necklace function Nq(n) counts monic polynomials of degree n which are primary (a power of an irreducible); or alternatively irreducible polynomials of all degrees d which divide n. === Example === The polynomial P = x4 + 1 is irreducible over Q but not over any finite field. On any field extension of F2, P = (x + 1)4. On every other finite field, at least one of −1, 2 and −2 is a square, because the product of two non-squares is a square and so we have If − 1 = a 2 , {\displaystyle -1=a^{2},} then P = ( x 2 + a ) ( x 2 − a ) . {\displaystyle P=(x^{2}+a)(x^{2}-a).} If 2 = b 2 , {\displaystyle 2=b^{2},} then P = ( x 2 + b x + 1 ) ( x 2 − b x + 1 ) . {\displaystyle P=(x^{2}+bx+1)(x^{2}-bx+1).} If − 2 = c 2 , {\displaystyle -2=c^{2},} then P = ( x 2 + c x − 1 ) ( x 2 − c x − 1 ) . {\displaystyle P=(x^{2}+cx-1)(x^{2}-cx-1).} === Complexity === Polynomial factoring algorithms use basic polynomial operations such as products, divisions, gcd, powers of one polynomial modulo another, etc. A multiplication of two polynomials of degree at most n can be done in O(n2) operations in Fq using "classical" arithmetic, or in O(nlog(n) log(log(n)) ) operations in Fq using "fast" arithmetic. A Euclidean division (division with remainder) can be performed within the same time bounds. The cost of a polynomial greatest common divisor between two polynomials of degree at most n can be taken as O(n2) operations in Fq using classical methods, or as O(nlog2(n) log(log(n)) ) operations in Fq using fast methods. For polynomials h, g of degree at most n, the exponentiation hq mod g can be done with O(log(q)) polynomial products, using exponentiation by squaring method, that is O(n2log(q)) operations in Fq using classical methods, or O(nlog(q)log(n) log(log(n))) operations in Fq using fast methods. In the algorithms that follow, the complexities are expressed in terms of number of arithmetic operations in Fq, using classical algorithms for the arithmetic of polynomials. == Factoring algorithms == Many algorithms for factoring polynomials over finite fields include the following three stages: Square-free factorization Distinct-degree factorization Equal-degree factorization An important exception is Berlekamp's algorithm, which combines stages 2 and 3. === Berlekamp's algorithm === Berlekamp's algorithm is historically important as being the first factorization algorithm which works well in practice. However, it contains a loop on the elements of the ground field, which implies that it is practicable only over small finite fields. For a fixed ground field, its time complexity is polynomial, but, for general ground fields, the complexity is exponential in the size of the ground field. === Square-free factorization === The algorithm determines a square-free factorization for polynomials whose coefficients come from the finite field Fq of order q = pm with p a prime. This algorithm firstly determines the derivative and then computes the gcd of the polynomial and its derivative. If it is not one then the gcd is again divided into the original polynomial, provided that the derivative is not zero (a case that exists for non-constant polynomials defined over finite fields). This algorithm uses the fact that, if the derivative of a polynomial is zero, then it is a polynomial in xp, which is, if the coefficients belong to Fp, the pth power of the polynomial obtained by substituting x by x1/p. If the coefficients do not belong to Fp, the pth root of a polynomial with zero derivative is obtained by the same substitution on x, completed by applying the inverse of the Frobenius automorphism to the coefficients. This algorithm works also over a field of characteristic zero, with the only difference that it never enters in the blocks of instructions where pth roots are computed. However, in this case, Yun's algorithm is much more efficient because it computes the greatest common divisors of polynomials of lower degrees. A consequence is that, when factoring a polynomial over the integers, the algorithm which follows is not used: one first computes the square-free factorization over the integers, and to factor the resulting polynomials, one chooses a p such that they remain square-free modulo p. Algorithm: SFF (Square-Free Factorization) Input: A monic polynomial f in Fq[x] where q = pm Output: Square-free factorization of f R ← 1 # Make w be the product (without multiplicity) of all factors of f that have # multiplicity not divisible by p c ← gcd(f, f′) w ← f/c # Step 1: Identify all factors in w i ← 1 while w ≠ 1 do y ← gcd(w, c) fac ← w / y R ← R · faci w ← y; c ← c / y; i ← i + 1 end while # c is now the product (with multiplicity) of the remaining factors of f # Step 2: Identify all remaining factors using recursion # Note that these are the factors of f that have multiplicity divisible by p if c ≠ 1 then c ← c1/p R ← R·SFF(c)p end if Output(R) The idea is to identify the product of all irreducible factors of f with the same multiplicity. This is done in two steps. The first step uses the formal d

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  • Gallery software

    Gallery software

    Gallery software is software that helps the user publish or share photos, pictures, videos or other digital media. Most galleries are located on Web servers, where users are allowed to register and publish their pictures. Gallery software usually features automatic image resizing, allows digital media be categorized into sets, and allows comments. == Types == Early digital media publishing and sharing was done with imageboards. The boards are by topics, sometimes called "chan". Each discussion in a "chan" are started with a piece of digital media, and follow-up discussions can contain another piece too. Software works in this way: Futallaby, Danbooru. Traditionally, galleries are managed. An administrator maintains a set of or hierarchy of albums. The users can upload their digital media in one of the existing albums defined by an administrator, or create their own albums. The users with sufficient permission can re-categorise the digital media others uploaded. Often, the site's administrator can define which album the users are allowed to categorise their media into, or delete other user's content. Examples are open source galleries Coppermine, Gallery Project. There are decentralised gallery software that does not have an administrator for managing contents. Pinterest, Flickr and DeviantArt has been successful with this model. Open source gallery software MediaGoblin works in this way. Each user can create their own "collections", to categorise theirs or other users' media. However users cannot put media into other user's collections. Each user's category is separate. There is no centralised theme or hierarchy for the media.

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  • Virtual collective consciousness

    Virtual collective consciousness

    Virtual collective consciousness (VCC) is a term rebooted and promoted by two behavioral scientists, Yousri Marzouki and Olivier Oullier in their 2012 Huffington Post article titled: "Revolutionizing Revolutions: Virtual Collective Consciousness and the Arab Spring", after its first appearance in 1999-2000. VCC is now defined as an internal knowledge catalyzed by social media platforms and shared by a plurality of individuals driven by the spontaneity, the homogeneity, and the synchronicity of their online actions. VCC occurs when a large group of persons, brought together by a social media platform think and act with one mind and share collective emotions. Thus, they are able to coordinate their efforts efficiently, and could rapidly spread their word to a worldwide audience. When interviewed about the concept of VCC that appeared in the book - Hyperconnectivity and the Future of Internet Communication - he edited, Professor of Pervasive Computing, Adrian David Cheok mentioned the following: "The idea of a global (collective) virtual consciousness is a bottom-up process and a rather emergent property resulting from a momentum of complex interactions taking place in social networks. This kind of collective behaviour (or intelligence) results from a collision between a physical world and a virtual world and can have a real impact in our life by driving collective action." == Etymology == In 1999-2000, Richard Glen Boire provided a cursory mention and the only occurrence of the term "Virtual collective consciousness" in his text as follows: The trend of technology is to overcome the limitations of the human body. And, the Web has been characterized as a virtual collective consciousness and unconsciousness The recent definition of VCC evolved from the first empirical study that provided a cyberpsychological insight into the contribution of Facebook to the 2011 Tunisian revolution. In this study, the concept was originally called "collective cyberconsciousness". The latter is an extension of the idea of "collective consciousness" coupled with "citizen media" usage. The authors of this study also made a parallel between this original definition of VCC and other comparable concepts such as Durkheim's collective representation, Žižek's "collective mind" or Boguta's "new collective consciousness" that he used to describe the computational history of the Internet shutdown during the Egyptian revolution. Since VCC is the byproduct of the network's successful actions, then these actions must be timely, acute, rapid, domain-specific, and purpose-oriented to successfully achieve their goal. Before reaching a momentum of complexity, each collective behavior starts by a spark that triggers a chain of events leading to a crystallized stance of a tremendous amount of interactions. Thus, VCC is an emergent global pattern from these individual actions. In 2012, the term virtual collective consciousness resurfaced and was brought to light after extending its applications to the Egyptian case and the whole social networking major impact on the success of the so-called Arab Spring. Moreover, the acronym VCC was suggested to identify the theoretical framework covering on-line behaviors leading to a virtual collective consciousness. Hence, online social networks have provided a new and faster way of establishing or modifying "collective consciousness" that was paramount to the 2011 uprisings in the Arab world. == Theoretical underpinnings of VCC == Various theoretical references in fields ranging from sociology to computer science were mentioned in order to account for the key features that render the framework for a virtual collective consciousness. The following list is not exhaustive, but the references it contains are often highlighted: Émile Durkheim's collective representations are at the heart of VCC since collectivity taken decisions according to Durkheim's assumptions will approve or disapprove individuals' actions and help them eventually reach their final goal. Marshall McLuhan's global village: The shrinking of our big world to a small place called cyberspace is made possible by technological extensions of human consciousness. Carl Jung's collective unconscious: When a society witnesses significant changes, the anchoring of archetypal images (e.g., political leaders) seems to be deeply rooted in individuals' collective unconscious that is likely to bias their political choices. Individual memories of public events were also supposed to convey a "collective awareness" that can be subconsciously altered by the instantaneous spread of information through social networking around the world. Daniel Wegner's transactive memory (TM): social-networking platforms such as Facebook during the Tunisian revolution or Twitter during the Egyptian revolution served as placeholders of a VCC where information can be harnessed and steered to the highly specific revolutionary purpose. Although research on TM was originally limited to couples, small groups, and organizations, recent studies strongly suggest that an effective TM can operate on a very large scale too. James Surowiecki's wisdom of crowds Collective influence algorithm: The CI (Collective influence) algorithm is effective in finding influential nodes in a variety of networks, including social networks, communication networks, and biological networks. It has been used to identify influencers on social-media platforms, to identify key nodes in transportation networks, and to identify potential drug-targets in biological networks. == Some illustrations of VCC == Besides the studied effect of social networking on the Tunisian and Egyptian revolutions, the former via Facebook and the latter via Twitter other applications were studied under the prism of VCC framework: The Whitacre's virtual choir: A compelling example of the degree of autonomy and self-identity members of a spontaneously created network through a VCC is Eric Whitacre's unique musical project that involved a collection of singers performing remotely to create a virtual Choir. The effect of all the voices illustrated a genuine virtual collective empathy merging the artist's mind with all the singers through his silent conducting gestures. The Harlem Shake dance: The Bitcoin protocol: It was questioned whether or not the Bitcoin protocol can morph into virtual collective consciousness. The Byzantine generals problem was used as an analogy to understand the behavioral complexity of the community of Bitcoin's users. Artificial Social Networking Intelligence (ASNI): refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize users' interactions and experiences within social networks. ASNI is expected to evolve rapidly, influencing how we interact online and shaping our digital experiences. Transparency, ethical considerations, media influence bias, and user control over data will be crucial to ensure responsible development and positive impact.

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  • Dashboard (computing)

    Dashboard (computing)

    In computer information systems, a dashboard is a type of graphical user interface which often provides at-a-glance views of data relevant to a particular objective or process through a combination of visualizations and summary information. In other usage, "dashboard" is another name for "progress report" or "report" and is considered a form of data visualization. The dashboard is often accessible by a web browser and is typically linked to regularly updating data sources. Dashboards are often interactive and facilitate users to explore the data themselves, usually by clicking into elements to view more detailed information. The term dashboard originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel. == History == The idea of digital dashboards followed the study of decision support systems in the 1970s. Early predecessors of the modern business dashboard were first developed in the 1980s in the form of Executive Information Systems (EISs). Due to problems primarily with data refreshing and handling, it was soon realized that the approach wasn't practical as information was often incomplete, unreliable, and spread across too many disparate sources. Thus, EISs hibernated until the 1990s when the information age quickened pace and data warehousing, and online analytical processing (OLAP) allowed dashboards to function adequately. Despite the availability of enabling technologies, the dashboard use didn't become popular until later in that decade, with the rise of key performance indicators (KPIs), and the introduction of Robert S. Kaplan and David P. Norton's balanced scorecard. In the late 1990s, Microsoft promoted a concept known as the Digital Nervous System and "digital dashboards" were described as being one leg of that concept. Today, the use of dashboards forms an important part of Business Performance Management (BPM). Initially dashboards were used for monitoring purposes, now with the advancement of technology, dashboards are being used for more analytical purposes. The use of dashboards has now been incorporating; scenario analysis, drill down capabilities, and presentation format flexibility. == Benefits == Digital dashboards allow managers to monitor the contribution of the various departments in their organization. In addition, they enable “rolling up” of information to present a consolidated view across an organization. To gauge exactly how well an organization is performing overall, digital dashboards allow you to capture and report specific data points from each department within the organization, thus providing a "snapshot" of performance. Benefits of using digital dashboards include: Visual presentation of performance measures Ability to identify and correct negative trends Measure efficiencies/inefficiencies Ability to generate detailed reports showing new trends Ability to make more informed decisions based on collected business intelligence Dashboards offers a holistic view of the entire business as it gives the manager a bird's eye view into the performance of sales, data inventory, web traffic, social media analytics and other associated data that is visually presented on a single dashboard. Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking of sales and financial reporting as the data is more precise and in one area. Lastly, dashboards offer for better customer service through monitoring because they keep both the managers and the clients updated on the project progress through automated emails and notifications. == Align strategies and organizational goals == Gain total visibility of all systems instantly Quick identification of data outliers and correlations Consolidated reporting into one location Available on mobile devices to quickly access metrics == Classification == Dashboards can be broken down according to role and are either strategic, analytical, operational, or informational. Dashboards are the 3rd step on the information ladder, demonstrating the conversion of data to increasingly valuable insights. Strategic dashboards support managers at any level in an organization and provide the quick overview that decision-makers need to monitor the health and opportunities of the business. Dashboards of this type focus on high-level measures of performance and forecasts. Strategic dashboards benefit from static snapshots of data (daily, weekly, monthly, and quarterly) that are not constantly changing from one moment to the next. Dashboards for analytical purposes often include more context, comparisons, and history, along with subtler performance evaluators. In addition, analytical dashboards typically support interactions with the data, such as drilling down into the underlying details. Dashboards for monitoring operations are often designed differently from those that support strategic decision making or data analysis and often require monitoring of activities and events that are constantly changing and might require attention and response at a moment's notice. == Types of dashboards == Digital dashboards may be laid out to track the flows inherent in the business processes that they monitor. Graphically, users may see the high-level processes and then drill down into low-level data. This level of detail is often buried deep within the corporate enterprise and otherwise unavailable to the senior executives. Three main types of digital dashboards dominate the market today: desktop software applications, web-browser-based applications, and desktop applications are also known as desktop widgets. The last are driven by a widget engine. Both Desktop and Browser-based providers enable the distribution of dashboards via a web browser. An example of the latter is web-based-browser Asana, which helps teams orchestrate their work, from daily tasks to strategic cross-functional initiatives. With it, teams can manage everything from company objectives to digital transformation to product launches and marketing campaigns. Specialized dashboards may track all corporate functions. Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management, digital marketing and many more departmental dashboards. For a smaller organization like a startup a compact startup scorecard dashboard tracks important activities across lot of domains ranging from social media to sales. Digital dashboard projects involve business units as the driver and the information technology department as the enabler. Therefore, the success of dashboard projects depends on the relevancy/importance of information provided within the dashboard. This includes the metrics chosen to monitor and the timeliness of the data forming those metrics; data must be up to date and accurate. Key performance indicators, balanced scorecards, and sales performance figures are some of the content appropriate on business dashboards. === Performance Dashboards === Dashboards involve the combination of visual and functional features. This combination of features helps improve cognition and interpretation. A performance dashboard sits at the intersection of two powerful disciplines: business intelligence and performance management. Therefore, there are different users who could use these dashboards for different reasons. For example, a level of workers could look at monitoring inventory while those in more managerial roles can look at lagging measure. Then executives could utilize the dashboard to evaluate strategic performance against objectives. == Dashboards and scorecards == Balanced scorecards and dashboards have been linked together as if they were interchangeable. However, although both visually display critical information, the difference is in the format: Scorecards can open the quality of an operation while dashboards provide calculated direction. A balanced scorecard has what they called a "prescriptive" format. It should always contain these components: Perspectives – group Objectives – verb-noun phrases pulled from a strategy plan Measures – also called metric or key performance indicators (KPIs) Spotlight indicators – red, yellow, or green symbols that provide an at-a-glance view of a measure's performance. Each of these sections ensures that a Balanced Scorecard is essentially connected to the businesses critical strategic needs. The design of a dashboard is more loosely defined. Dashboards are usually a series of graphics, charts, gauges and other visual indicators that can be monitored and interpreted. Even when there is a strategic link, on a dashboard, it may not be noticed as such since objectives are not normally pre

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  • MDS matrix

    MDS matrix

    An MDS matrix (maximum distance separable) is a matrix representing a function with certain diffusion properties that have useful applications in cryptography. Technically, an m × n {\displaystyle m\times n} matrix A {\displaystyle A} over a finite field K {\displaystyle K} is an MDS matrix if it is the transformation matrix of a linear transformation f ( x ) = A x {\displaystyle f(x)=Ax} from K n {\displaystyle K^{n}} to K m {\displaystyle K^{m}} such that no two different ( m + n ) {\displaystyle (m+n)} -tuples of the form ( x , f ( x ) ) {\displaystyle (x,f(x))} coincide in n {\displaystyle n} or more components. Equivalently, the set of all ( m + n ) {\displaystyle (m+n)} -tuples ( x , f ( x ) ) {\displaystyle (x,f(x))} is an MDS code, i.e., a linear code that reaches the Singleton bound. Let A ~ = ( I n A ) {\displaystyle {\tilde {A}}={\begin{pmatrix}\mathrm {I} _{n}\\\hline \mathrm {A} \end{pmatrix}}} be the matrix obtained by joining the identity matrix I n {\displaystyle \mathrm {I} _{n}} to A {\displaystyle A} . Then a necessary and sufficient condition for a matrix A {\displaystyle A} to be MDS is that every possible n × n {\displaystyle n\times n} submatrix obtained by removing m {\displaystyle m} rows from A ~ {\displaystyle {\tilde {A}}} is non-singular. This is also equivalent to the following: all the sub-determinants of the matrix A {\displaystyle A} are non-zero. Then a binary matrix A {\displaystyle A} (namely over the field with two elements) is never MDS unless it has only one row or only one column with all components 1 {\displaystyle 1} . Reed–Solomon codes have the MDS property and are frequently used to obtain the MDS matrices used in cryptographic algorithms. Serge Vaudenay suggested using MDS matrices in cryptographic primitives to produce what he called multipermutations, not-necessarily linear functions with this same property. These functions have what he called perfect diffusion: changing t {\displaystyle t} of the inputs changes at least m − t + 1 {\displaystyle m-t+1} of the outputs. He showed how to exploit imperfect diffusion to cryptanalyze functions that are not multipermutations. MDS matrices are used for diffusion in such block ciphers as AES, SHARK, Square, Twofish, Anubis, KHAZAD, Manta, Hierocrypt, Kalyna, Camellia and HADESMiMC, and in the stream cipher MUGI and the cryptographic hash function Whirlpool, Poseidon.

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  • Smartphone kill switch

    Smartphone kill switch

    A smartphone kill switch is a software-based security feature that allows a smartphone's owner to remotely render it inoperable if it is lost or stolen, thereby deterring theft. There have been a number of initiatives to legally require kill switches on smartphones. Smartphones have high resale value, and are therefore often the target of theft, with thieves selling them to cartels for resale. A kill switch can deter theft by making devices worthless. == Legal requirements == In the United States, Minnesota was the first state to pass a bill requiring smartphones to have such a feature, and California was the first to require that the feature be turned on by default. The California law requires the kill switch to be resistant to reinstallation of the phone's operating system. The CTIA initially resisted the legislation, fearing that it would make phones easier to hack, but later supported kill switches. There is evidence that this legislation has been effective, with smartphone theft declining by 50% between 2013 and 2017 in San Francisco. Secure Our Smartphones (S.O.S.), a New York State and San Francisco initiative started by New York State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascón. The initiative is co-chaired by Schneiderman, Gascón and Boris Johnson, and has 105 members. == Examples == An Android phone signed into a Google account can be remotely locked and erased via Google's Find My Device service, as long as it is connected to the Internet. To prevent this, a thief must sign the device out of Google before the owner locks or erases it. iPhones have a similar service.

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  • Social commerce

    Social commerce

    Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r

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  • Data monetization

    Data monetization

    Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful

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