The Sparkles emoji (U+2728 ✨ SPARKLES) is an emoji that has one large star surrounded by smaller stars. Originating from Japan to represent sparkles used in anime and manga, the sparkles are often used as emphasis in text by surrounding words or phrases with it. It is the third most-used emoji in the world on Twitter as of 2021. Since the early 2020s it has been used by major software companies to represent artificial intelligence, marketing the technology as "like magic". == Development == According to Emojipedia, the Sparkles emoji was first used by Japanese mobile operators SoftBank, Docomo and au in the late 1990s. The emoji was added to Unicode 6.0 in 2010 and Emoji 1.0 in 2015. On some platforms the Sparkles emoji has been multicoloured whilst on other platforms it has been one colour. Twitter and Microsoft's Sparkles have changed from being multicoloured to being a single colour. Samsung's version of the emoji previously had a night sky in the background. == Usage == === Interpersonal communication === The Sparkles emoji was originally meant to represent the usage of sparkles in Japanese anime and manga, where the sparkles are used to represent beauty, happiness or awe. The emoji has several meanings and depends upon context. Starting in the late 2010s, the emoji started being used to surround words or phrases to be used as emphasis, an example from the book Because Internet being "I would simply ✨pass away✨". It can also be used as sarcasm, irony or as a way to mock people. Without emoji this could be represented with tildes or asterisks, for example, "~tildes~" or "~asterisk plus tilde~" or "~~true sparkle exuberance~~". The sparkles emoji can be used to represent stars in text, be used to represent cleanliness or can be used to mean "orgasm" whilst sexting. In September 2021 the Sparkles emoji overtook the Pleading Face (🥺) emoji to become the third most-used emoji in the world according to Emojipedia, with approximately 1 per cent of all tweets containing the Sparkles emoji. === Artificial intelligence === In the early 2020s, the Sparkles emoji started being used as an icon to represent artificial intelligence (AI). Companies who use the emoji this way include Google, OpenAI, Samsung, Microsoft, Adobe, Spotify and Zoom. As of August 2024, seven of the top 10 software companies by market capitalisation use the Sparkles emojis with AI. OpenAI has different versions of the Sparkles for different versions of the models that ChatGPT uses. One explanation is that Sparkles is being used by these companies as a way to market AI as "magic". Marketing technology as "magic" has been used before AI, particularly by Apple. Another explanation given by designers and marketers choosing to use Sparkles to signify AI is simply that other platforms are doing it, making it familiar to users. Around 2024, some of these companies started removing two of the smaller stars from the emoji in their AI services and have kept the one large star, an example being Google's Gemini chatbot. In early 2024, the Nielsen Norman Group provided test subjects with the star in isolation and found that people did not associate the symbol with AI, but instead mostly with "optimisation" or "favourite or save an item".
AI Avatar Generators: Free vs Paid (2026)
Comparing the best AI avatar generator? An AI avatar generator is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI avatar generator slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.
The Best Free AI Analytics Tool for Beginners
Trying to pick the best AI analytics tool? An AI analytics tool is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI analytics tool slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Best AI Image Generators in 2026
Comparing the best AI image generator? An AI image generator is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI image generator slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.
The Best Free AI Clip Maker for Beginners
Looking for the best AI clip maker? An AI clip maker is software that uses machine learning to help you get more done — it can save you hours every week by automating repetitive work. Most options offer a generous free tier, with paid plans unlocking higher limits, faster processing, and team features. Whether you are a beginner or a pro, the right AI clip maker slots into your workflow and pays for itself fast. Read on for hands-on impressions, pricing tiers, and the standout features that matter.
Best AI Sales Assistants in 2026
Shopping for the best AI sales assistant? An AI sales assistant is software that uses machine learning to help you get more done — it keeps getting smarter as the underlying models improve. Pricing, accuracy, and the size of the model behind the tool are the three factors that most affect daily usefulness. Whether you are a beginner or a pro, the right AI sales assistant slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.
The Best Free AI Essay Writer for Beginners
In search of the best AI essay writer? An AI essay writer is software that uses machine learning to help you get more done — it turns a rough idea into a polished result in seconds. When choosing one, weigh output quality, pricing, export formats, and how well it fits the tools you already use. Whether you are a beginner or a pro, the right AI essay writer slots into your workflow and pays for itself fast. We tested the leading options and ranked them by quality, value, and ease of use.