Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brand networking creates communities that serve as interactive destinations to encourage brand participation online and off. This evolved level of user participation with the brand facilitates strong relationships with consumers, leverages sales, and generates fan equity. The concept builds on the marketing literature on brand communities, which describes specialized, non-geographically bound groups of consumers organized around shared interest in a brand, and on subsequent research on social-media-based brand communities that examines how such groups operate when embedded in general-purpose networking platforms. == History == The development and growth of social networking in the early 2000s gave birth to brand networking. Brands saw the immediate potential to reach and interact with consumers through online platforms like Facebook and MySpace. At first, the ability to reach consumers through these platforms was inadequate; brands had the option to join as members or simply advertise on these sites. The potential existed to not only display advertisements to consumers, but to encourage them to interact with the brand. This is when brands made the shift to create their own networking platforms. Less evolved attempts to connect brands with consumers via networking are typically built as online platforms meant only to complement a product/service and are limited in functionality. Typically these sites offer consumers the opportunity to interact through discussion boards and group pages. The Guiding Light Community was built to complement the popular CBS television soap opera. The site offers members reward points for contributing content to discussion boards and blogs (which is all geared toward the show). == Structure == Brand networking is more than the utilization of a social networking platform; it is connecting consumers together and constructing relationships directly with the brand. Three key elements, in unity, create effective brand networking: relevant content, elements of participation, and a competitive currency. Websites in conjunction with other media types (television, radio, print) present content around a vertical industry, sector of interest, or cultural and social issues for a brand. This can be in areas such as health, marketing, or business, or any content relevant to the brand message. Such content is not only provided by the brand but also in the form of consumer-generated media. Research on brand-related user-generated content across major platforms suggests that the form and tone of consumer contributions vary by platform, with promotional content more common on some networks and response-oriented content on others. A brand provides participation with consumers online and offline. This is accomplished through the combination of typical social networking features online, such as personalised pages, friend lists, groups, and messaging, alongside elements of involvement offline. This is not simply connecting an online platform with mobile devices, but providing separate mobile features jointly with a secondary media type to drive online usage and build relationships with the brand on the go. By participating in mobile campaigns, users are interacting with the brand outside of traditional brick and mortar or e-commerce destinations. Empirical work on consumer brand engagement in social media frames such participation along cognitive, affective, and behavioural dimensions. The final element of brand networking involves incentivising participation with the other two elements. The addition of a currency or point system acts as an anchor to the brand and network and creates a competitive dynamic between consumers. These points are distributed for activity carried out outside of the networking site. By incentivising usage offline, the brand image is reinforced for the consumer and strengthens the relationship. Consumers are turned into promoters for both the brand and the users' benefit. The use of points, badges, leaderboards, and similar mechanics is described in the marketing literature as gamification, and has been linked to higher participation rates in mobile and loyalty programmes. == Fan equity == Fan equity is the idea that by locking in consumers to a brand, they are turned into fans of the brand. As fans, they promote, interact, and consume on a daily basis and become assets. Apple Inc. is one example of a company often cited as possessing fan equity. Customers of Apple are extremely brand loyal and are assets to the company. Creating a fan-generated brand is a difficult but effective method of business. Through the use of brand networking, a company is able to build a consumer or fan base that provides a strong relationship between business and consumers. The trust is formed and fans do a lot of work for the brand by word of mouth. Peer-to-peer channels are the strongest means of communication for a brand, but also one in which the brand can only influence and not control. Subsequent research links community engagement with brand trust, identifying community engagement as a mediator between social-media brand community participation and trust. This method of business is argued to be a relationship handled by the brand generally for its own gain. Many fans do not realise the work they are doing for companies by using their product or service. Facebook is a fan-based brand that has become a global phenomenon through customer use, with social media features such as sharing and commenting. With the growth of social media, marketing and advertising through social media has continued to expand. Brands can display and promote their products or services at a fast rate, with consumers sharing and contributing to the brand on a global scale. This can also be seen as online word of mouth exposure that can produce positive or negative feedback for brands. Once consumers become fans they are typically loyal, which can create positive word of mouth for a brand. Fans become a valuable asset, boosting the status and reputation of a brand. Different perceptions of brands can be linked to a person's origin or religion, which creates a difficulty when trying to enter a market or gain market share. Businesses need to be aware of the types of products or services they introduce to a specific market, ensuring they are culturally sensitive. Fan pages are created on social media to maintain the relationship between brands and consumers. By engaging and interacting with consumers, brands obtain fans and produce positive imaging. Some fans become attached to brands and are often encouraged to remain as fans through the use of celebrities endorsing the brand. Research on parasocial interaction in social-media environments suggests that one-sided emotional bonds that consumers form with endorsers and brand personae help convert ordinary followers into engaged fans.
BigDog
BigDog is a dynamically stable quadruped military robot platform that was created in 2005 by Boston Dynamics with the Harvard University Concord Field Station. It was funded by the U.S. Defense Advanced Research Projects Agency (DARPA), but the project was shelved after the BigDog's gas engine was deemed too loud for combat. == History == BigDog was funded by the Defense Advanced Research Projects Agency (DARPA) in the hopes that it would be able to serve as a mechanic pack mule to accompany soldiers in terrain too rough for conventional vehicles. Instead of wheels or treads, BigDog uses four legs for movement, allowing it to move across surfaces that would be difficult for wheels. The legs contain a variety of sensors, including joint position and ground contact. BigDog also features a laser gyroscope and a stereo vision system. BigDog is 3 feet (0.91 m) long, stands 2.5 feet (0.76 m) tall, and weighs 240 pounds (110 kg), making it about the size of a small mule. It is capable of traversing difficult terrain, running at four miles per hour (6.4 km/h), carrying 340 pounds (150 kg), and climbing a 35 degree incline. Locomotion is controlled by an onboard computer that receives input from the robot's various sensors. Navigation and balance are also managed by the control system. BigDog's walking pattern is controlled through four legs, each equipped with four low-friction hydraulic cylinder actuators that power the joints. BigDog's locomotion behaviors can vary greatly. It can stand up, sit down, walk with a crawling gait that lifts one leg at a time, walk with a trotting gait lifting diagonal legs, or trot with a running gait. The travel speed of BigDog varies from a 0.62 mph (1 km/h) crawl to a 3.3 mph (5.3 km/h) trot. The BigDog project was headed by Dr. Martin Buehler, who received the Joseph Engelberger Award from the Robotics Industries Association in 2012 for the work. Dr. Buehler while previously a professor at McGill University, headed the robotics lab there, developing four-legged walking and running robots. Built onto the actuators are sensors for joint position and force, and movement is ultimately controlled through an onboard computer which manages the sensors. Approximately 50 sensors are located on BigDog. These measure the attitude and acceleration of the body, motion, and force of joint actuators as well as engine speed, temperature and hydraulic pressure inside the robot's internal engine. Low-level control, such as position and force of the joints, and high-level control such as velocity and altitude during locomotion, are both controlled through the onboard computer. BigDog was featured in episodes of Web Junk 20 and Hungry Beast, and in articles in New Scientist, Popular Science, Popular Mechanics, and The Wall Street Journal. In September 2011 Boston Dynamics released video footage of a new generation of BigDog known as AlphaDog. The footage shows AlphaDog's ability to walk on rough terrain and recover its balance when kicked from the side. The refined equivalent has been designed by Boston Dynamics to exceed the BigDog in terms of capabilities and use to dismounted soldiers. In February 2012, with further DARPA support, the militarized Legged Squad Support System (LS3) variant of BigDog demonstrated its capabilities during a hike over a rough terrain. Starting in the summer of 2012, DARPA planned to complete the overall development of the system and refine its key capabilities in 18 months, ensuring its worth to dismounted warfighters before it is rolled out to squads operating in-theatre. BigDog must be able to demonstrate its ability to complete a 20-mile (32 km) trail in 24 hours, without refuelling, while carrying a 325-pound (150 kg) load. A refinement of its vision sensors will also be conducted. At the end of February 2013, Boston Dynamics released video footage of a modified BigDog with an arm. The arm could pick up objects and throw them. The robot is relying on its legs and torso to help power the motions of the arm. It is believed that it can lift weights around 55 pounds (25 kg). This work was funded by the United States Army Research Laboratory and paved the way for integrating manipulators with quadrupeds as found on Spot, the spiritual successor of BigDog. === Discontinuation === At the end of December 2013, the BigDog project was discontinued. Despite hopes that it would one day work like a pack mule for US soldiers in the field, the gasoline-powered engine was deemed too noisy for use in combat, and it could be heard from hundreds of meters away. A similar project for an all-electric robot named Spot in 2016 was much quieter, but could only carry 45 pounds (20 kg). Both projects are no longer in progress, but the Spot was only released in 2020. == Hardware == BigDog is powered by a small two-stroke, one-cylinder, 15-brake-horsepower (11 kW) engine operating at 9,000 RPM. The engine drives a hydraulic pump, which in turn drives the hydraulic leg actuators. Each leg has four actuators (two for the hip joint, and two each for the knee and ankle joints), for a total of 16. Each actuator unit consists of a hydraulic cylinder, servo valve, position sensor, and force sensor. Onboard computing power is a ruggedized PC/104 board stack with two computers, one running a Pentium M processor running QNX (used for sensor data processing) and another running a Core Duo processor (used for visual data processing). == Gallery ==
Karen Hao
Karen Hao (born in the United States c. 1993) is an American journalist and author. Currently a freelancer for publications like The Atlantic and previously a foreign correspondent based in Hong Kong for The Wall Street Journal and senior artificial intelligence editor at the MIT Technology Review, she is best known for her coverage on AI research, technology ethics and the social impact of AI. Hao also co-produced the podcast In Machines We Trust and wrote the newsletter The Algorithm. Previously, she worked at Quartz as a tech reporter and data scientist and was an application engineer at the first startup to spin out of X Development. Hao's writing has also appeared in Mother Jones, Sierra Magazine, The New Republic, and other publications. == Early life and education == Hao is the daughter of Chinese immigrant parents, and grew up in New Jersey. She is a native speaker of both English and Mandarin Chinese. She graduated from The Lawrenceville School in 2011. She then studied at the Massachusetts Institute of Technology (MIT), graduating with a B.S. in mechanical engineering and a minor in energy studies in 2015. == Career == Hao is known in the technology world for her coverage of new AI research findings and their societal and ethical impacts. Her writing has spanned research and issues regarding big tech data privacy, misinformation, deepfakes, facial recognition, and AI healthcare tools. In March 2021, Hao published a piece that uncovered previously unknown information about how attempts to combat misinformation by different teams at Facebook using machine learning were impeded and constantly at odds with Facebook's drive to grow user engagement. Upon its release, leaders at Facebook including Mike Schroepfer and Yann LeCun immediately criticized the piece through Twitter responses. AI researchers and AI ethics experts Timnit Gebru and Margaret Mitchell responded in support of Hao's writing and advocated for more change and improvement for all. Hao also co-produced the podcast In Machines We Trust, which discusses the rise of AI with people developing, researching, and using AI technologies. The podcast won the 2020 Front Page Award in investigative reporting. Hao has occasionally created data visualizations that have been featured in her work at the MIT Technology Review and elsewhere. In 2018, her "What is AI?" flowchart visualization was exhibited as an installation at the Museum of Applied Arts in Vienna. She has been an invited speaker at TEDxGateway, the United Nations Foundation, EmTech, WNPR, and many other conferences and podcasts. Her TEDx talk discussed the importance of democratizing how AI is built. In March 2022, she was hired by The Wall Street Journal to cover China technology and society, while being based in Hong Kong. She left the WSJ in 2023. In May 2025, Hao released the book Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI. The book became a New York Times Bestseller and was named a Book of the Year by the Financial Times. In December 2025, after criticism from readers, Hao issued a correction to her book where she had previously overestimated the water consumption of a data center in Chile compared to the community's water consumption by factor of 1,000, due to an error in a government document. In April 2026 the book won the New York Public Library's Helen Bernstein Book Award for Excellence in Journalism. === Selected awards and honors === 2019 Webby Award nominee for best newsletter, as a writer of The Algorithm 2021 Front Page Award in investigative reporting, as a co-producer for In Machines We Trust 2021 Ambies Award nominee for best knowledge and science podcast, as a co-producer for In Machines We Trust 2021 Webby Award nominee for best technology podcast, as a co-producer for In Machines We Trust 2024 American Humanist Media Award 2025 TIME100 AI, named by TIME magazine as one of the 100 most influential people in artificial intelligence 2026 New York Public Library's Helen Bernstein Book Award for Excellence in Journalism 2026 Whiting Award in Non-fiction
Xcon
The R1, internally called XCON (Expert Configurer), program was a production-rule-based system written in OPS5 by John P. McDermott of Carnegie Mellon University in 1978 to assist in the ordering of Digital Equipment Corporation's (DEC) VAX computer systems by automatically selecting the computer system components based on the customer's requirements. == Overview == In developing the system, McDermott made use of experts from both DEC's PDP/11 and VAX computer systems groups. These experts sometimes even disagreed amongst themselves as to an optimal configuration. The resultant "sorting it out" had an additional benefit in terms of the quality of VAX systems delivered. XCON first went into use in 1980 in DEC's plant in Salem, New Hampshire, US. It eventually had about 2500 rules. By 1986, it had processed 80,000 orders, and achieved 95–98% accuracy. It was estimated to be saving DEC $25M a year by reducing the need to give customers free components when technicians made errors, by speeding the assembly process, and by increasing customer satisfaction. Before XCON, when ordering a VAX from DEC, every cable, connection, and bit of software had to be ordered separately. (Computers and peripherals were not sold complete in boxes as they are today.) The sales people were not always very technically expert, so customers would find that they had hardware without the correct cables, printers without the correct drivers, a processor without the correct language chip, and so on. This meant delays and caused a lot of customer dissatisfaction and resultant legal action. XCON interacted with the sales person, asking critical questions before printing out a coherent and workable system specification/order slip. XCON's success led DEC to rewrite XCON as XSEL—a version of XCON intended for use by DEC's salesforce to aid a customer in properly configuring their VAX (so they would not, say, choose a computer too large to fit through their doorway or choose too few cabinets for the components to fit in). Location problems and configuration were handled by yet another expert system, XSITE. McDermott's 1980 paper on R1 won the Association for the Advancement of Artificial Intelligence (AAAI) Classic Paper Award in 1999. Footnote 2 gave a humorous explanation for the name "R1" as "Four years ago I couldn't even say "knowledge engineer", now I ... [are one.]".
Brain.js
Brain.js is a JavaScript library used for neural networking, which is released as free and open-source software under the MIT License. It can be used in both the browser and Node.js backends. Brain.js is most commonly used as a simple introduction to neural networking, as it hides complex mathematics and has a familiar modern JavaScript syntax. It is maintained by members of the Brain.js organization and open-source contributors. == Examples == Creating a feedforward neural network with backpropagation: Creating a recurrent neural network: Train the neural network on RGB color contrast:
NER model
NER is one of several formulas for accessing live subtitles in television broadcasts and events that are produced using speech recognition. The three letters stand for number, edit error and recognition error. It has been promoted as an alternative to Word error rate (Word Error Rate) which is a more objective measure. The overall score is calculated as follows: Firstly, the number of edit and recognition errors is deducted from the total number of words in the live subtitles. This number is then divided by the total number of words in the live subtitles and finally multiplied by one hundred. N E R v a l u e = N − E − R N ∗ 100 {\displaystyle NERvalue={\frac {N-E-R}{N}}100} . The acronyms stand for the following: N (number) = total number of words in the live subtitles E (Edit error) = edit error R (Recognition error) = recognition error This measurement process has been used for public television broadcasts in European countries like Italy and Switzerland. One major drawback with NER is that it requires a human assessor to rate errors as either: 1 Minor edition or recognition errors 2 Normal edition or recognition errors 3 Serious errors which are then weighted in the assessment process. This is both subjective, time consuming and costly. Also, NER fails to account for words left out subtitles which is something that does not take account of the D/deaf audience who want verbatim subtitles. As a result, NER cannot accurately reflect the audience's experience of subtitles. Another problem is the inconsistency of human evaluation of subtitles, particularly with live subtitles, where there are differing opinions of the importance of subtitle errors. By way of contrast, Word error rate is an objective measure of subtitle errors, since it measures the textual discrepancy between the subtitles and the speech.
Brain.js
Brain.js is a JavaScript library used for neural networking, which is released as free and open-source software under the MIT License. It can be used in both the browser and Node.js backends. Brain.js is most commonly used as a simple introduction to neural networking, as it hides complex mathematics and has a familiar modern JavaScript syntax. It is maintained by members of the Brain.js organization and open-source contributors. == Examples == Creating a feedforward neural network with backpropagation: Creating a recurrent neural network: Train the neural network on RGB color contrast: