Social media measurement

Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics. This is followed by defining possible social strategies to be used to achieve the goal. Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data. In the next step, strategies and tools are deployed in real-time. This step involves conducting Quality Assurance tests of the methods deployed to collect the data. And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used. The last step ensures that the result obtained is more aligned with the goal defined in the first step. == Data Acquisition == Acquiring data from social media is in demand of an exploring the user participation and population with the purpose of retrieving and collecting so many kinds of data(ex: comments, downloads etc.). There are several prevalent techniques to acquire data such as Network traffic analysis, Ad-hoc application and Crawling Network Traffic Analysis - Network traffic analysis is the process of capturing network traffic and observing it closely to determine what is happening in the network. It is primarily done to improve the performance, security and other general management of the network. However concerned about the potential tort of privacy on the Internet, network traffic analysis is always restricted by the government. Furthermore, high-speed links are not adaptable to traffic analysis because of the possible overload problem according to the packet sniffing mechanism Ad-hoc Application - Ad-hoc application is a kind of application that provides services and games to social network users by developing the APIs offered by social network companies (Facebook Developer Platform). The infrastructure of Ad-hoc application allows the user to interact with the interface layer instead of the application servers. The API provides a path for application to access information after the user login. Moreover, the size of the data set collected vary with the popularity of the social media platform i.e. social media platforms having high number of users will have more data than platforms having less user base. Scraping is a process in which the APIs collect online data from social media. The data collected from Scraping is in raw format. However, having access to these types of data is a bit difficult because of its commercial value. Crawling - Crawling is a process in which a web crawler creates indexes of all the words in a web-page, stores them, then follows all the hyperlinks and indexes on that page and again stores them. It is the most popular technique for data acquisition and is also well known for its easy operation based on prevalent Object-Orientated Programming Language (Java or Python etc.). And most important, social network companies (YouTube, Flicker, Facebook, Instagram, etc.) are friendly to crawling techniques by providing public APIs == Applications == === For branding === Monitoring social media allows researchers to find insights into a brand's overall visibility on social media, to measure the impact of campaigns, to identify opportunities for engagement, to assess competitor activity and share of voice, and to detect impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of a cross-section of groups that include market researchers, PR staff, marketing teams, social-engagement, and community staff, agencies and sales teams. Several different providers have developed tools to facilitate the monitoring of a variety of social media channels - from blogging to internet video to internet forums. This allows companies to track what consumers say about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms. === In government === Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need for strategies to cope with surprises from the rapid expansion of public issues. Sobkowicz introduced a framework with three blocks of social-media opinion tracking, simulating and forecasting. It includes: real-time detection of emotions, topics and opinions information-flow modelling and agent-based simulation modeling of opinion networks Bekkers introduced the application of social media monitoring in the Netherlands. Public organizations in the Netherlands (such as the Tax Agency and the Education Ministry) have started to use social media monitoring to obtain better insights into the sentiments of target groups. On the one hand, the public sector will be enabled to provide timely and efficient answers to the public by using social media monitoring techniques, but on the other hand, they also have to deal with concerns about ethical issues such as transparency and privacy. == Quantifying social media == Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence. It can be difficult to measure all social media conversations. Due to privacy settings and other issues, not all social media conversations can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. In order to access social media data (posts, Tweets, and meta-data) and to analyze and monitor social media, many companies use software technologies built for business. These range from in-platform analytics dashboards to dedicated third-party platforms, which offer more advanced capabilities including cross-platform audience intelligence, sentiment analysis, and trend detection at scale. == Location-based == Most social media networks allow users to add a location to their posts (reference all of our feeds). The location can be classified as either 'at-the-location' or 'about-the-location'. "'At-the-location' services can be defined as services where location-based content is created at the geographic location. 'About-the-location' services can be defined as services which are referring to a particular location but the content is not necessarily created in this particular physical place." The added information available from geotagged (link to Geotagging article) posts means that they can be displayed on a map. This means that a location can be used as the start of a social media search rather than a keyword or hashtag. This has major implications for disaster relief, event monitoring, safety and security professionals since a large portion of their job is related to tracking and monitoring specific locations. == Technologies used == Various monitoring platforms use different technologies for social media monitoring and measurement. These technology providers may connect to the API provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. Facebook's Graph API is one such API that social media monitoring solution products would connect to pull data from. Some social media monitoring and analytics companies use calls to data providers each time an end-user d

Plotting algorithms for the Mandelbrot set

There are many programs and algorithms used to plot the Mandelbrot set and other fractals, some of which are described in fractal-generating software. These programs use a variety of algorithms to determine the color of individual pixels efficiently. == Escape time algorithm == The simplest algorithm for generating a representation of the Mandelbrot set is known as the "escape time" algorithm. A repeating calculation is performed for each x, y point in the plot area and based on the behavior of that calculation, a color is chosen for that pixel. === Unoptimized naïve escape time algorithm === In both the unoptimized and optimized escape time algorithms, the x and y locations of each point are used as starting values in a repeating, or iterating calculation (described in detail below). The result of each iteration is used as the starting values for the next. The values are checked during each iteration to see whether they have reached a critical "escape" condition, or "bailout". If that condition is reached, the calculation is stopped, the pixel is drawn, and the next x, y point is examined. For some starting values, escape occurs quickly, after only a small number of iterations. For starting values very close to but not in the set, it may take hundreds or thousands of iterations to escape. For values within the Mandelbrot set, escape will never occur. The programmer or user must choose how many iterations–or how much "depth"–they wish to examine. The higher the maximal number of iterations, the more detail and subtlety emerge in the final image, but the longer time it will take to calculate the fractal image. Escape conditions can be simple or complex. Because no complex number with a real or imaginary part greater than 2 can be part of the set, a common bailout is to escape when either coefficient exceeds 2. A more computationally complex method that detects escapes sooner, is to compute distance from the origin using the Pythagorean theorem, i.e., to determine the absolute value, or modulus, of the complex number. If this value exceeds 2, or equivalently, when the sum of the squares of the real and imaginary parts exceed 4, the point has reached escape. More computationally intensive rendering variations include the Buddhabrot method, which finds escaping points and plots their iterated coordinates. The color of each point represents how quickly the values reached the escape point. Often black is used to show values that fail to escape before the iteration limit, and gradually brighter colors are used for points that escape. This gives a visual representation of how many cycles were required before reaching the escape condition. To render such an image, the region of the complex plane we are considering is subdivided into a certain number of pixels. To color any such pixel, let c {\displaystyle c} be the midpoint of that pixel. We now iterate the critical point 0 under P c {\displaystyle P_{c}} , checking at each step whether the orbit point has modulus larger than 2. When this is the case, we know that c {\displaystyle c} does not belong to the Mandelbrot set, and we color our pixel according to the number of iterations used to find out. Otherwise, we keep iterating up to a fixed number of steps, after which we decide that our parameter is "probably" in the Mandelbrot set, or at least very close to it, and color the pixel black. In pseudocode, this algorithm would look as follows. The algorithm does not use complex numbers and manually simulates complex-number operations using two real numbers, for those who do not have a complex data type. The program may be simplified if the programming language includes complex-data-type operations. for each pixel (Px, Py) on the screen do x0 := scaled x coordinate of pixel (scaled to lie in the Mandelbrot X scale (-2.00, 0.47)) y0 := scaled y coordinate of pixel (scaled to lie in the Mandelbrot Y scale (-1.12, 1.12)) x := 0.0 y := 0.0 iteration := 0 max_iteration := 1000 while (xx + yy ≤ 22 AND iteration < max_iteration) do xtemp := xx - yy + x0 y := 2xy + y0 x := xtemp iteration := iteration + 1 color := palette[iteration] plot(Px, Py, color) Here, relating the pseudocode to c {\displaystyle c} , z {\displaystyle z} and P c {\displaystyle P_{c}} : z = x + i y {\displaystyle z=x+iy\ } z 2 = x 2 + 2 i x y {\displaystyle z^{2}=x^{2}+2ixy} - y 2 {\displaystyle y^{2}\ } c = x 0 + i y 0 {\displaystyle c=x_{0}+iy_{0}\ } and so, as can be seen in the pseudocode in the computation of x and y: x = R e ⁡ ( z 2 + c ) = x 2 − y 2 + x 0 {\displaystyle x=\mathop {\mathrm {Re} } (z^{2}+c)=x^{2}-y^{2}+x_{0}} and y = I m ⁡ ( z 2 + c ) = 2 x y + y 0 . {\displaystyle y=\mathop {\mathrm {Im} } (z^{2}+c)=2xy+y_{0}.\ } To get colorful images of the set, the assignment of a color to each value of the number of executed iterations can be made using one of a variety of functions (linear, exponential, etc.). One practical way, without slowing down calculations, is to use the number of executed iterations as an entry to a palette initialized at startup. If the color table has, for instance, 500 entries, then the color selection is n mod 500, where n is the number of iterations. === Optimized escape time algorithms === The code in the previous section uses an unoptimized inner while loop for clarity. In the unoptimized version, one must perform five multiplications per iteration. To reduce the number of multiplications the following code for the inner while loop may be used instead: x2:= 0 y2:= 0 w:= 0 while (x2 + y2 ≤ 4 and iteration < max_iteration) do x:= x2 - y2 + x0 y:= w - x2 - y2 + y0 x2:= x x y2:= y y w:= (x + y) (x + y) iteration:= iteration + 1 The above code works via some algebraic simplification of the complex multiplication: ( i y + x ) 2 = − y 2 + 2 i y x + x 2 = x 2 − y 2 + 2 i y x {\displaystyle {\begin{aligned}(iy+x)^{2}&=-y^{2}+2iyx+x^{2}\\&=x^{2}-y^{2}+2iyx\end{aligned}}} Using the above identity, the number of multiplications can be reduced to three instead of five. The above inner while loop can be further optimized by expanding w to w = x 2 + 2 x y + y 2 {\displaystyle w=x^{2}+2xy+y^{2}} Substituting w into y = w − x 2 − y 2 + y 0 {\displaystyle y=w-x^{2}-y^{2}+y_{0}} yields y = 2 x y + y 0 {\displaystyle y=2xy+y_{0}} and hence calculating w is no longer needed. The further optimized pseudocode for the above is: x:= 0 y:= 0 x2:= 0 y2:= 0 while (x2 + y2 ≤ 4 and iteration < max_iteration) do x2:= x x y2:= y y y:= 2 x y + y0 x:= x2 - y2 + x0 iteration:= iteration + 1 Note that in the above pseudocode, 2 x y {\displaystyle 2xy} seems to increase the number of multiplications by 1, but since 2 is the multiplier the code can be optimized via ( x + x ) y {\displaystyle (x+x)y} . == Coloring algorithms == In addition to plotting the set, a variety of algorithms have been developed to efficiently color the set in an aesthetically pleasing way show structures of the data (scientific visualisation) === Histogram coloring === A more complex coloring method involves using a histogram which pairs each pixel with said pixel's maximum iteration count before escape/bailout. This method will equally distribute colors to the same overall area, and, importantly, is independent of the maximum number of iterations chosen. This algorithm has four passes. The first pass involves calculating the iteration counts associated with each pixel (but without any pixels being plotted). These are stored in an array IterationCounts[x][y], where x and y are the x and y coordinates of said pixel on the screen respectively. The first step of the second pass is to create an array NumIterationsPerPixel[n], where the array size n is the maximum iteration count. Next, one must iterate over the array of pixel-iteration count pairs IterationCounts[x][y], and retrieve each pixel's saved iteration count, i, via e.g. i = IterationCounts[x][y]. After each pixel's iteration count i is retrieved, it is necessary to index the NumIterationsPerPixel array at i and increment the indexed value (which is initially zero) -- e.g. NumIterationsPerPixel[i] = NumIterationsPerPixel[i] + 1. for (x = 0; x < width; x++) do for (y = 0; y < height; y++) do i:= IterationCounts[x][y] NumIterationsPerPixel[i]++ The third pass iterates through the NumIterationsPerPixel array and adds up all the stored values, saving them in total. The array index represents the number of pixels that reached that iteration count before bailout. total: = 0 for (i = 0; i < max_iterations; i++) do total += NumIterationsPerPixel[i] After this, the fourth pass begins and all the values in the IterationCounts array are indexed, and, for each iteration count i, associated with each pixel, the count is added to a global sum of all the iteration counts from 1 to i in the NumIterationsPerPixel array . This value is then normalized by dividing the sum by the total value computed earlier. hue[][]:= 0.0 for (x = 0; x < width; x++) do for (y = 0; y < height; y++) do iteration:= Iteration

Novell File Reporter

Novell File Reporter (NFR) is software that allows network administrators to identify files stored on the network and generates reports regarding the size of individual files, file type, when files were last accessed, and where duplicates exist. Additionally, the File Reporter tracks storage volume capacity and usage. It is a component of the Novell File Management Suite. == How it works == Novell File Reporter examines and reports on terabytes of data via a central reporting engine (NFR Engine) and distributed agents (NFR Agents). The NFR Engine schedules the scans of file instances conducted by NFR Agents, processes and compiles the scans for reporting purposes, and provides report information to the user interface. In addition to the standard reports it can generate, the NFR Engine can also produce "trigger reports" in response to specific events (a server volume crossing a capacity threshold, for example). Accordingly, the NFR Engine monitors the data gathered by the NFR Agents in order to identify these "triggers." The NFR Engine when working in either eDirectory or Active Directory connects to the directory via a Directory Services Interface (DSI) and thus can monitor and check file permissions.

SIGMOD Edgar F. Codd Innovations Award

The ACM SIGMOD Edgar F. Codd Innovations Award is a lifetime research achievement award given by the ACM Special Interest Group on Management of Data, at its yearly flagship conference (also called SIGMOD). According to its homepage, it is given "for innovative and highly significant contributions of enduring value to the development, understanding, or use of database systems and databases". The award has been given since 1992. Until 2003, this award was known as the “SIGMOD Innovations Award.” In 2004, SIGMOD, with the unanimous approval of ACM Council, decided to rename the award to honor Dr. E.F. (Ted) Codd (1923 – 2003) who invented the relational data model and was responsible for the significant development of the database field as a scientific discipline. == Recipients ==

Informationist

An informationist (or information specialist in context) provides research and knowledge management services in the context of clinical care or biomedical research. Although there is no one educational pathway or formalized set of skills or knowledge for informationists, one way to think of the informationist is as one who possesses the knowledge and skill of a medical librarian with extensive research specialization and some formal clinical or public health education that goes beyond on-the-job osmosis. Medical librarians and other biomedical professional organizations have been exploring the possibilities for evaluating how informationists are being used and whether their activities supplement or replace medical library activity. More generally, an informationist is a professional who works with information within a particular business, analytic or scientific context to drive toward outcomes based on evidence, analysis, prediction and execution. For example, an extension of the term is increasingly emerging in financial services, life sciences and health care industries. Though still nascently in use, its adoption applies to individuals with extensive industry expertise, acute familiarity with organizational structures and processes, deep domain level information mastery and information systems technical savvy. Informationists in this context support transformational initiatives within and across functional areas of an enterprise as architects, governance experts, continuous improvement advocates and strategists. == Background == The term was proposed in 2000 by Davidoff & Florance. Their editorial suggested that physicians should be delegating their information needs to informationists, just as they currently order CT scans from radiologists or cardiac catheterizations from cardiologists. They conceived of an information professional who was embedded in (and indeed, supported by) the clinical departments. Supporters of the concept see it as a means for librarians to reinvigorate connections with the faculty/clinicians, as well as provide superior service by dint of informationists' biomedical training. Critics complained that the idea is nothing new; librarians already provide in-depth, high quality information services and clinical medical librarians have been working alongside physicians, nurses and other clinicians for years. Large informationist programs in the U.S. exist at the National Institutes of Health and at Vanderbilt University. Welch Medical Library at Johns Hopkins University (JHU) is developing an informationist service model in which its 10 clinical and public health librarians are moving from serving as liaison librarians for assigned departments toward becoming embedded informationists within their departments. To prepare for the embedded informationist role, librarians are undertaking education as needed to supplement their backgrounds. For example, librarians bring experience in clinical behavior counseling, public health, nursing, and more. Informationist training can then focus upon filling gaps in research methods knowledge more so than on gaining additional knowledge in the librarian's area of expertise. Courses, seminars and workshops being undertaken include those covering systematic reviews, evidence-based medicine, critical appraisal, medical language, anatomy and physiology, biostatistics, and clinical research. The term informationist is related to that of informatician—also informaticist—and many informationists do possess skills in clinical topics, bioinformatics, and biomedical informatics. Harvard University, the University of Pittsburgh, and Washington University in St. Louis are examples of institutional libraries which have hired PhD-level scientists (who may or may not have library degrees) to provide informatics support for biomedical research.

Linked timestamping

Linked timestamping is a type of trusted timestamping where issued time-stamps are related to each other. Each time-stamp would contain data that authenticates the time-stamp before it, the authentication would be authenticating the entire message, including the previous time-stamps authentication, making a chain. This makes it impossible to add a time-stamp in to the middle of the chain, as any time-stamps afterwards would be different. == Description == Linked timestamping creates time-stamp tokens which are dependent on each other, entangled in some authenticated data structure. Later modification of the issued time-stamps would invalidate this structure. The temporal order of issued time-stamps is also protected by this data structure, making backdating of the issued time-stamps impossible, even by the issuing server itself. The top of the authenticated data structure is generally published in some hard-to-modify and widely witnessed media, like printed newspaper or public blockchain. There are no (long-term) private keys in use, avoiding PKI-related risks. Suitable candidates for the authenticated data structure include: Linear hash chain Merkle tree (binary hash tree) Skip list The simplest linear hash chain-based time-stamping scheme is illustrated in the following diagram: The linking-based time-stamping authority (TSA) usually performs the following distinct functions: Aggregation For increased scalability the TSA might group time-stamping requests together which arrive within a short time-frame. These requests are aggregated together without retaining their temporal order and then assigned the same time value. Aggregation creates a cryptographic connection between all involved requests; the authenticating aggregate value will be used as input for the linking operation. Linking Linking creates a verifiable and ordered cryptographic link between the current and already issued time-stamp tokens. Publishing The TSA periodically publishes some links, so that all previously issued time-stamp tokens depend on the published link and that it is practically impossible to forge the published values. By publishing widely witnessed links, the TSA creates unforgeable verification points for validating all previously issued time-stamps. == Security == Linked timestamping is inherently more secure than the usual, public-key signature based time-stamping. All consequential time-stamps "seal" previously issued ones - hash chain (or other authenticated dictionary in use) could be built only in one way; modifying issued time-stamps is nearly as hard as finding a preimage for the used cryptographic hash function. Continuity of operation is observable by users; periodic publications in widely witnessed media provide extra transparency. Tampering with absolute time values could be detected by users, whose time-stamps are relatively comparable by system design. Absence of secret keys increases system trustworthiness. There are no keys to leak and hash algorithms are considered more future-proof than modular arithmetic based algorithms, e.g. RSA. Linked timestamping scales well - hashing is much faster than public key cryptography. There is no need for specific cryptographic hardware with its limitations. The common technology for guaranteeing long-term attestation value of the issued time-stamps (and digitally signed data) is periodic over-time-stamping of the time-stamp token. Because of missing key-related risks and of the plausible safety margin of the reasonably chosen hash function this over-time-stamping period of hash-linked token could be an order of magnitude longer than of public-key signed token. == Research == === Foundations === Stuart Haber and W. Scott Stornetta proposed in 1990 to link issued time-stamps together into linear hash-chain, using a collision-resistant hash function. The main rationale was to diminish TSA trust requirements. Tree-like schemes and operating in rounds were proposed by Benaloh and de Mare in 1991 and by Bayer, Haber and Stornetta in 1992. Benaloh and de Mare constructed a one-way accumulator in 1994 and proposed its use in time-stamping. When used for aggregation, one-way accumulator requires only one constant-time computation for round membership verification. Surety started the first commercial linked timestamping service in January 1995. Linking scheme is described and its security is analyzed in the following article by Haber and Sornetta. Buldas et al. continued with further optimization and formal analysis of binary tree and threaded tree based schemes. Skip-list based time-stamping system was implemented in 2005; related algorithms are quite efficient. === Provable security === Security proof for hash-function based time-stamping schemes was presented by Buldas, Saarepera in 2004. There is an explicit upper bound N {\displaystyle N} for the number of time stamps issued during the aggregation period; it is suggested that it is probably impossible to prove the security without this explicit bound - the so-called black-box reductions will fail in this task. Considering that all known practically relevant and efficient security proofs are black-box, this negative result is quite strong. Next, in 2005 it was shown that bounded time-stamping schemes with a trusted audit party (who periodically reviews the list of all time-stamps issued during an aggregation period) can be made universally composable - they remain secure in arbitrary environments (compositions with other protocols and other instances of the time-stamping protocol itself). Buldas, Laur showed in 2007 that bounded time-stamping schemes are secure in a very strong sense - they satisfy the so-called "knowledge-binding" condition. The security guarantee offered by Buldas, Saarepera in 2004 is improved by diminishing the security loss coefficient from N {\displaystyle N} to N {\displaystyle {\sqrt {N}}} . The hash functions used in the secure time-stamping schemes do not necessarily have to be collision-resistant or even one-way; secure time-stamping schemes are probably possible even in the presence of a universal collision-finding algorithm (i.e. universal and attacking program that is able to find collisions for any hash function). This suggests that it is possible to find even stronger proofs based on some other properties of the hash functions. At the illustration above hash tree based time-stamping system works in rounds ( t {\displaystyle t} , t + 1 {\displaystyle t+1} , t + 2 {\displaystyle t+2} , ...), with one aggregation tree per round. Capacity of the system ( N {\displaystyle N} ) is determined by the tree size ( N = 2 l {\displaystyle N=2^{l}} , where l {\displaystyle l} denotes binary tree depth). Current security proofs work on the assumption that there is a hard limit of the aggregation tree size, possibly enforced by the subtree length restriction. == Standards == ISO 18014 part 3 covers 'Mechanisms producing linked tokens'. American National Standard for Financial Services, "Trusted Timestamp Management and Security" (ANSI ASC X9.95 Standard) from June 2005 covers linking-based and hybrid time-stamping schemes. There is no IETF RFC or standard draft about linking based time-stamping. RFC 4998 (Evidence Record Syntax) encompasses hash tree and time-stamp as an integrity guarantee for long-term archiving.

Information behavior

Information behavior is a field of information science research that seeks to understand the way people search for and use information in various contexts. It can include information seeking and information retrieval, but it also aims to understand why people seek information and how they use it. The term 'information behavior' was coined by Thomas D. Wilson in 1982 and sparked controversy upon its introduction. The term has now been adopted and Wilson's model of information behavior is widely cited in information behavior literature. In 2000, Wilson defined information behavior as "the totality of human behavior in relation to sources and channels of information". A variety of theories of information behavior seek to understand the processes that surround information seeking. An analysis of the most cited publications on information behavior during the early 21st century shows its theoretical nature. Information behavior research can employ various research methodologies grounded in broader research paradigms from psychology, sociology and education. In 2003, a framework for information-seeking studies was introduced that aims to guide the production of clear, structured descriptions of research objects and positions information-seeking as a concept within information behavior. == Concepts of information behavior == === Information need === Information need is a concept introduced by Wilson. Understanding the information need of an individual involved three elements: Why the individual decides to look for information, What purpose the information they find will serve, and How the information is used once it is retrieved === Information-seeking behavior === Information-seeking behavior is a more specific concept of information behavior. It specifically focuses on searching, finding, and retrieving information. Information-seeking behavior research can focus on improving information systems or, if it includes information need, can also focus on why the user behaves the way they do. A review study on information search behavior of users highlighted that behavioral factors, personal factors, product/service factors and situational factors affect information search behavior. Information-seeking behavior can be more or less explicit on the part of users: users might seek to solve some task or to establish some piece of knowledge which can be found in the data in question, or alternatively the search process itself is part of the objective of the user, in use cases for exploring visual content or for familiarising oneself with the content of an information service. In the general case, information-seeking needs to be understood and analysed as a session rather than as a one-off transaction with a search engine, and in a broader context which includes user high-level intentions in addition to the immediate information need. === Information use === An information need is the recognition that a gap exists in one’s knowledge, prompting a desire to seek information to fill that gap. It often arises when a person encounters a problem or question they cannot resolve with their current understanding. === Information poverty and barriers === Introduced by Elfreda Chatman in 1987, information poverty is informed by the understanding that information is not equally accessible to all people. Information poverty does not describe a lack of information, but rather a worldview in which one's own experiences inside their own small world may create a distrust in the information provided by those outside their own lived experiences. == Metatheories == In Library and Information Science (LIS), a metatheory is described "a set of assumptions that orient and direct theorizing about a given phenomenon". Library and information science researchers have adopted a number of different metatheories in their research. A common concern among LIS researchers, and a prominent discussion in the field, is the broad spectrum of theories that inform the study of information behavior, information users, or information use. This variation has been noted as a cause of concern because it makes individual studies difficult to compare or synthesize if they are not guided by the same theory. This sentiment has been expressed in studies of information behavior literature from the early 1980s and more recent literature reviews have declared it necessary to refine their reviews to specific contexts or situations due to the sheer breadth of information behavior research available. Below are descriptions of some, but not all, metatheories that have guided LIS research. === Cognitivist approach === A cognitive approach to understanding information behavior is grounded in psychology. It holds the assumption that a person's thinking influences how they seek, retrieve, and use information. Researchers that approach information behavior with the assumption that it is influenced by cognition, seek to understand what someone is thinking while they engage in information behavior and how those thoughts influence their behavior. Wilson's attempt to understand information-seeking behavior by defining information need includes a cognitive approach. Wilson theorizes that information behavior is influenced by the cognitive need of an individual. By understanding the cognitive information need of an individual, we may gain insight into their information behavior. Nigel Ford takes a cognitive approach to information-seeking, focusing on the intellectual processes of information-seeking. In 2004, Ford proposed an information-seeking model using a cognitive approach that focuses on how to improve information retrieval systems and serves to establish information-seeking and information behavior as concepts in and of themselves, rather than synonymous terms. === Constructionist approach === The constructionist approach to information behavior has roots in the humanities and social sciences. It relies on social constructionism, which assumes that a person's information behavior is influenced by their experiences in society. In order to understand information behavior, constructionist researchers must first understand the social discourse that surrounds the behavior. The most popular thinker referenced in constructionist information behavior research is Michel Foucault, who famously rejected the concept of a universal human nature. The constructionist approach to information behavior research creates space for contextualizing the behavior based on the social experiences of the individual. One study that approaches information behavior research through the social constructionist approach is a study of the information behavior of a public library knitting group. The authors use a collectivist theory to frame their research, which denies the universality of information behavior and focuses on "understanding the ways that discourse communities collectively construct information needs, seeking, sources, and uses". === Constructivist approach === The constructivist approach is born out of education and sociology in which, "individuals are seen as actively constructing an understanding of their worlds, heavily influenced by the social world(s) in which they are operating". Constructivist approaches to information behavior research generally treat the individual's reality as constructed within their own mind rather than built by the society in which they live. The constructivist metatheory makes space for the influence of society and culture with social constructivism, "which argues that, while the mind constructs reality in its relationship to the world, this mental process is significantly informed by influences received from societal conventions, history and interaction with significant others". == Theories == A common concern among LIS researchers, and a prominent discussion in the field, is the broad spectrum of theories that inform LIS research. This variation has been noted as a cause of concern because it makes individual studies difficult to compare if they are not guided by the same theory. Recent studies have shown that the impact of these theories and theoretical models is very limited. LIS researchers have applied concepts and theories from many disciplines, including sociology, psychology, communication, organizational behavior, and computer science. === Wilson's theory of information behavior (1981) === The term was coined by Thomas D. Wilson in his 1981 paper, on the grounds that the current term, 'information needs' was unhelpful since 'need' could not be directly observed, while how people behaved in seeking information could be observed and investigated. However, there is increasing work in the information-searching field that is relating behaviors to underlying needs. In 2000, Wilson described information behavior as the totality of human behavior in relation to sources and channels of information, including both active and passive information-seeking, and information use. He described info