TikTok is a social media and short-form online video platform. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform's cultural impact worldwide. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, addictive algorithm, its role during the Gaza war, and, following its 2026 divestiture in the U.S., alleged censorship of criticism of Donald Trump and discussions of Jeffrey Epstein. While TikTok remains accessible to users in most countries, a minority of countries (including India and Afghanistan) have implemented full or partial bans. Many other countries limit TikTok's use on government-issued devices for security or privacy reasons. == Corporate structure == TikTok Ltd was incorporated in the Cayman Islands in the Caribbean and is based in both Singapore and Los Angeles. It owns entities which are based respectively in Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union), and Singapore (owns operations in Southeast Asia and India). A spin-off company, TikTok USDS Joint Venture LLC was formed on 22 January 2026 to handle TikTok and other ByteDance properties in the United States, Oracle Corporation, MGX Fund Management Limited, Silver Lake each holding a 15% stake, ByteDance holds a 19.9% stake and the remaining 35.1% is shared between Dell Technologies founder Michael Dell and Vastmere Strategic Investments. Its parent company, Beijing-based ByteDance, is owned by founders and Chinese investors, other global investors, and employees. One of ByteDance's main domestic subsidiaries is owned by Chinese state funds and entities through a 1% golden share. Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development. TikTok says that since 2020, its US-based CEO is responsible for making important decisions, and has downplayed its China connection. == History == === Douyin === Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound') was launched on 20 September 2016, by ByteDance, originally under the name A.me, before changing its name to Douyin in December 2016. Douyin was developed in nearly 7 months and within a year had 100 million users, with more than one billion videos viewed every day. While TikTok and Douyin share a similar user interface, the platforms operate separately. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. === TikTok === ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming, stated that "China is home to only one-fifth of Internet users globally. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must." ByteDance created TikTok as an overseas version of Douyin. TikTok was launched in the international market in September 2017. On 9 November 2017, ByteDance spent nearly $1 billion to purchase Musical.ly, a startup headquartered in Shanghai with an overseas office in Santa Monica, California. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018. Other celebrities like Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos. On 3 September 2019, TikTok and the US National Football League (NFL) announced a multi-year partnership. The agreement came just two days before the NFL's 100th season kick-off at Soldier Field in Chicago where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In September 2021, TikTok reported that it had reached 1 billion users. In 2021, TikTok earned $4 billion in advertising revenue. In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for a series of order fulfillment centers in the US and was reportedly planning to start the new live shopping business before the end of the year. The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday, with TikTok instead aiming to be a social hub for the gaming community. According to data from app analytics group Sensor Tower, advertising on TikTok in the US grew by 11% in March 2023, with companies including Pepsi, DoorDash, Amazon, and Apple among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $14.15 billion in revenue in 2023, up from $9.89 billion in 2022. In March 2024, The Wall Street Journal reported that TikTok's growth in the US had stagnated. ==== Plans to sell TikTok's US operations ==== Since at least 2020, following calls to ban TikTok in the country, the Committee on Foreign Investment in the United States (CFIUS) has been investigating the company's 2017 merger with Musical.ly but has not finalized any of its negotiations with TikTok, such as the Project Texas proposal, waiting instead for Congress to act. In January 2025, Chinese officials began preliminary talks about potentially selling TikTok's US operations to Elon Musk if the app faced an impending ban due to national security concerns. While Beijing preferred TikTok remain under ByteDance's control, the sale could happen through a competitive process or with US government involvement. One possibility involved Musk's platform, X, taking over TikTok's US business. The move came ahead of a Supreme Court case that upheld the constitutionality of a law that would force a sale or ban of TikTok in the US by 19 January 2025, due to national security concerns regarding its ties to China. Other potential buyers included Project Liberty's "The People's Bid For TikTok" consortium of Frank McCourt with Kevin O'Leary, Steven Mnuchin, MrBeast and Bobby Kotick, the seriousness of these potential buyers was unclear. The day before the impending ban, California-based conversational search engine company Perplexity AI submitted a bid for a merger with TikTok US. On 14 September 2025, the Wall Street Journal reported the US and China have reached the "framework of a deal" for the US operations of TikTok to be sold to a consortium of investors in the US including close Trump ally Larry Ellison of Oracle. The deal was completed by 22 January 2026, with a consortium of investors—including Oracle, Silver Lake, MGX, and others including the personal investment entity for Michael Dell—owning more than 80% of the new venture. ByteDance retained 19.9% ownership. Under the deal, the app would remain the same, and the algorithm would be adjusted over time to favor American topics for those users. === Expansion in other markets === TikTok was downloaded over 104 million times on Apple's App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower. After merging with musical.ly in August, downloads increased and TikTok subsequently became the most downloaded app in the US in October 2018, which musical.ly had done once before. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android
Clips (software)
Clips is a discontinued mobile video editing software application created by Apple Inc. It was released onto the iOS App Store on April 6, 2017, for free. Initially, it was only available on 64-bit devices running iOS 10.3 or later; as of version 3.1.3, it requires iOS 16.0 or later. Apple describes it as an app for "making and sharing fun videos with text, effects, graphics, and more.". Its final release was on May 9, 2024 before was removed from the App Store on October 10, 2025. == Features == After launching of the app, the user sees the view of the front-facing camera. The app allows the user to create a new clip by tapping on a red record button, or use photos or videos from the device's photo library. Once a clip is recorded, it can be added to a project timeline shown at the bottom of the screen. The user can share their project on social media platforms. The user can also add filters and effects to the project. "Live Titles" (available in several styles) can also be created by dictating to the device.
Web presence
A web presence is a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence). Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account). Examples of a web presence for a business or some other entity could be a corporate website, a microsite, a page on a review site, a wiki page, or a social media point of presence (e.g., a LinkedIn company page and/or group, a Facebook business/brand/product page, or a Twitter account). Every web presence is associated with a unique web address to distinguish one point of presence from another. == Owned vs. unowned == Web presence can either be owned or unowned. Owned media exists when a single person or group can control the content that is published on its web presence (e.g. a corporate website or a personal Twitter account). However, when a single person or group cannot solely control the content, the creator is different from the owner. This is considered unowned media (see earned media). A Wikipedia page or a Yelp page about a person, company, or product would be an example of a known (or "earned") web presence. Occasionally, a first form of media known as "paid media" is often included in the discussion of media types: "earned vs. owned vs. paid". Paid media is commonly found in the form of advertisements, but it is not considered a form of web presence. == Management == Web presence management is the process of establishing and maintaining a digital footprint on the web. The three factors that are considered include the following: where a person or business has web presence; how each web presence represents its enterprise; and what is published at a point of presence. Web presence management is the discipline of determining and governing: the distribution of policy documents which platforms are most appropriate (e.g. internal vs. external blog, YouTube vs. Vimeo) the single inventory of personal or corporate web presence (e.g. partners or advocates) where on the web a business and any relatable assets are represented where on the web a business and any relatable assets are impersonated or pirated web properties with the particular entities they represent who has control over which web properties new web properties which are not in the personal or corporate inventory (e.g. someone creates a new presence) authorized and unauthorized changes to the creation (e.g. branding) of a web presence a workflow for creating a web property that follows its corporate standards === Management system === The purpose of a web presence management system is to manage the web presence of a person or business. This includes the collection of domain names, websites, social media, and other web pages where he, she, or it is being represented. The tool generally offers the following key functions: new presence discovery, inventory management, change detection, access control, stakeholder coordination, and compliance workflow. A web presence management system is meant to have a broader reach so that it emphasizes where a presence has been established, will be established, must be maintained, or must be remediated. An example of a web presence management system is the Brandle Presence Manager. In order to publish content to the various points of web presence, multiple content management systems and sometimes even social media management systems are often used. The primary focus of most content and social media management systems is limited to their specific web platforms. === Domain names === Another aspect of web presence management is managing the collection of domain names registered to the person or business. Any entity may register multiple domain names for the same property. As a result, they can link alternative spellings, different top-level domains, aliases, brands, or products to the same website. Similarly, negative or derogatory domain names may also be registered. This is done to prevent certain domain names from being used against the person or business. It is common for a larger business to have domain names registered by multiple employees at multiple domain name registrars, possibly a result of organizational or geographical requirements. Consequently, a web presence management system can be used to monitor all domain names registered by the business, regardless of the registrars used. == Discovery == Web presence discovery is the process of monitoring the web for a new point of presence about a person or business. Web presence discovery is often included in a web presence management system. Whether a new domain is registered, a new website is published, or a new social media account is established, it occurs outside of the person's or business’ control. As a result, its purpose is to assess a new point of presence and appropriately handle any violations. Web presence discovery differs from content listening. The former involves looking for new properties on the web, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Examples of content listening systems include Sysomos and Radian6, which is now a subsidiary of Salesforce.com. === Brand protection === A person or business may choose to watch for a new web presence that might appear to misrepresent or mislead an audience, such as counterfeiters, spoofers, or malicious hackers. One of the early software in the online brand protection marketplace was MarkMonitor, now part of Thomson Reuters. This software helped detect rogue domain names and websites. However, the modern day growth of social media has seen a rise in the number of fraudulent brand impersonations. It has become much easier for a new web presence to be created on those platforms, which results in a greater frequency of them today. As a preventive measure, online brand protection providers are now adding social media to their domain and website discovery options. === Security === The widespread growth of social media has also made it easier for unauthorized individuals to impersonate an employee. Consequently, social media has now become a recognized threat vector in that it can be used to socially engineer an attack on a business. To counter this, companies are able to use web presence monitoring tools to detect new points of presence on the web and thereby defend against socially engineered attacks. === Distributed inventory management === A web presence monitoring system can be used by a business to associate a new web property with its corporate inventory. It is designed to address autonomous, distributed behaviors. This usually applies to larger businesses whose geographically diverse employees are more prone to creating new points of presence on the web. For example, a retail chain may allow each local store to create and manage their web presence to market to and communicate with their local customer base. Similarly, a global business may have teams in each country or region who create and manage a web presence to adapt to local languages or cultures. == Monitoring == Web presence monitoring is the process of monitoring a known inventory of web presence to detect any changes that are made. Web presence monitoring is often included in a web presence management system and can serve multiple purposes for both larger corporations and certain individuals, such as celebrities. It is important to note that presence monitoring differs from content listening. The former involves monitoring the properties (e.g. branding) of a web property in an established inventory, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Additionally, presence monitoring focuses on owned media and content listening on earned media. === Corporate, brand, and regulatory compliance === Many companies ensure that certain standards are met for a property on the web that represents their business. For companies in regulated industries, such as finance and healthcare, the company may be required by law to ensure that all publicized content, regardless of platform or technology, follow specific requirements. The widespread growth of social media has seen a rise in the number of fraudulent corporate impersonations. It has become much easier for a new web presence to be created on these platforms, and so these are much more prevalent than they used to be. As a preventive measure, a web presence monitoring system alerts the company when a known property is changed, allowing for the property to be reviewed and amended so that it follows the proper standards. . A web presence monitoring system helps alert the company when a known property is changed, so it can be reviewed and brought back, if necessary, into compliance with the appro
Death of Molly Russell
In November 2017, Molly Russell, a fourteen-year-old British schoolgirl from Harrow, London, was found dead in her bedroom by her parents. In an inquest, the coroner stated that she had died from an act of self-harm following depression and the results of social media consumption, including material on Instagram and Pinterest. She also had a Twitter account in which she documented her growing depression. == Life == Russell had been a pupil at Hatch End High School. At the inquest, the school's head teacher expressed shock that she was able to access distressing online content. Her parents stated that she had never shown any previous signs of struggle and was doing very well in school. It was revealed at the inquest that in the six months prior to her death, 2,100 of 16,300 pieces of content she had interacted with on Instagram were on topics such as self-harm, depression, and suicide. It was also noted that throughout her experience on social media, there were never any warning signs about the information she viewed on these platforms. == Subsequent events == Dr. Navin Venugopal, the child psychiatrist assigned to the case investigating her death, called the material she viewed "disturbing and distressing" and said he was unable to sleep well for weeks after viewing it. The coroner Andrew Walker concluded that Molly's death was "an act of self harm suffering from depression and the negative effects of online content". He issued a prevention of future deaths report regarding her death, in which he made a number of recommendations for operators of online platforms, including: separating platforms for adults and children age verification changes in policy on filtering of age-specific content adding features for parental supervision and control data retention of material viewed by children He suggested that this could be accomplished by either legislation or self-regulation. The lawyer representing her family at the inquest stated that the findings "captured all of the elements of why this material is so harmful." The case has been cited as a motivator for the passage of the Online Safety Act. A charity, the Molly Rose Foundation, was set up in her memory, with the goal of suicide prevention for young people. Meta and Pinterest are believed to have made substantial donations to the charity.
Conjugate coding
Conjugate coding is a cryptographic tool, introduced by Stephen Wiesner in the late 1960s. It is part of the two applications Wiesner described for quantum coding, along with a method for creating fraud-proof banking notes. The application that the concept was based on was a method of transmitting multiple messages in such a way that reading one destroys the others. This is called quantum multiplexing and it uses photons polarized in conjugate bases as "qubits" to pass information. Conjugate coding also is a simple extension of a random number generator. At the behest of Charles Bennett, Wiesner published the manuscript explaining the basic idea of conjugate coding with a number of examples but it was not embraced because it was significantly ahead of its time. Because its publication has been rejected, it was developed to the world of public-key cryptography in the 1980s as oblivious transfer, first by Michael Rabin and then by Shimon Even. It is used in the field of quantum computing. The initial concept of quantum cryptography developed by Bennett and Gilles Brassard was also based on this concept.
Data commingling
Data commingling, in computer science, occurs when different items or kinds of data are stored in such a way that they become commonly accessible when they are supposed to remain separated. In cloud computing, this can occur where different customer data sits on the same server. Data that is commingled can present a security vulnerability. Data commingling can also occur due to high speed data transmission mixing. In this situation, data of one security level can inadvertently or purposely be mixed with data of a lower or higher security level on the same transmission portal. Portal vehicles can be wire, fiber optics, microwave or various radio frequency transmission portals. This commingling can cause breaches of security and become a source of legal issues to any entity, corporation or individual. Data commingling can also occur when personal computers and personal software programs are used for business, security, government, etc. uses. In the early formulation stages of entities, non-profit or profit corporations, LLC's, LLP's, etc., the creation and use of stand-alone computers and stand-alone networks, "absolutely unconnected" to involved individuals, is the easiest, and safest way to prevent Data Commingling.
Instagram egg
The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its publication on 4 January 2019. It is the second most-liked Instagram post and was the most-liked Instagram post from 14 January 2019 until 20 December 2022, when it was overtaken by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness. == Background == The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on 23 June 2015 with the title "eggs isolated on white background". == History == On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes. The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post at the time. It then continued to rise over 45 million likes in the next 48 hours, surpassing the "Despacito" music video and taking the world record for the most-liked online post (on any media platform) in history. After the account became verified on 14 January 2019, the post rose in popularity and likes, which snowballed into coverage in various media outlets. By 18 March 2019, the post had accumulated over 53.3 million likes, nearly three times the previous record of 18.4 million. It posted frequent updates for a few days in the form of Instagram Stories. Alongside the like tally, as of January 2023 the post has 3.8 million comments. Several individuals tried to claim that they were the account's creator, the claims being dismissed by "the egg" on Instagram direct messages. On 3 February 2019, the creator of the Instagram egg was revealed by Hulu and The New York Times to be Chris Godfrey, a British advertising creative. Alissa Khan-Whelan, his colleague, was also outed. On 18 January 2019, the account posted a second picture of an egg, almost identical to the first one apart from a small crack at the top left. As of 25 February 2019, the post accumulated 11.8 million likes. On 22 January 2019, the account posted a third picture of an egg, this time having two larger cracks. In less than 25 minutes, the post accumulated 1 million likes, and by 25 February 2019, it had accumulated 9.5 million likes. On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side, attracting 7.6 million likes by 25 February 2019. On 1 February 2019, a fifth picture of an egg was posted with stitching like that of a football, referencing the upcoming Super Bowl. That post had accumulated 6.5 million likes by 25 February 2019. The account promised that it would reveal what was inside the egg on 3 February, on the subscription video on demand service Hulu. The Hulu Instagram egg reveal was used to promote an animation about a mental health campaign. A caption from the clip read, "Recently I've started to crack, the pressure of social media is getting to me. If you're struggling too, talk to someone." The video was later posted on the @world_record_egg Instagram account, and this post received over 33 million views by May 2019. As of May 2020, it had received over 41 million views. On 16 July 2019, Chris Godfrey (the creator of the account) was listed as one of the top 25 most influential people on the internet. On 20 December 2022, the record for the most-liked Instagram post was surpassed by a post from Argentine footballer Lionel Messi, showing him and his teammates celebrating after winning the 2022 FIFA World Cup with their national team. The world record egg responded to being overtaken in likes by Messi with "Today [Lionel Messi] has taken the crown, for now. But I'm still left with one question… Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?" The account sold to Dubai-based investor Mustafa El Fishawy in April 2024 for an undisclosed seven-figure sum. Reed Smith, who advised Godfrey, Brown, and Khan-Whelan in the transaction, stated they opted to sell it to "focus on new ventures." On 3 June, @world_record_egg posted an egg with the flag of Palestine in support of the country during the Gaza war; the post's caption described it as an "Egg for Peace" and hoped to "set a new world record together and get the most liked post on Instagram for a good cause." == Reception == In response to breaking the world record for the most-liked Instagram post, the account's owner wrote "This is madness. What a time to be alive." Hours later, Jenner posted a video on Instagram of her cracking open an egg and pouring its yolk onto the ground, with the caption: "Take that little egg." Pundits pontificated on the meaning of the egg picture's dominance over social media's "first family". As Vogue observed, tapping a heart pictogram is easy, and eggs are "lovable". More pointedly: [T]he attention economy is a scam based on requiring little to no labor from both producer and consumer despite commanding the most space, and therefore value, in our digital lives... but it very well could be: As a metaphor for the fragility of the influencer ecosystem, the egg has broken the Internet. The significance of the event and its massive republishing are a topic of discussion. A University of Westminster researcher of internet memes compared it to the movement to name a scientific research vessel in the United Kingdom as Boaty McBoatface. The Instagrammer's success is a rare victory for the unpaid viral campaign on social media. "There is a bit of an anti-celebrity revolt here – 'look what we can do with a simple egg'" The researcher suggests that the accomplishment of becoming such a widely heralded unpaid viral post may become increasingly rare, as social networks rely more on paid and business promotion. The post's spread has been characterized as a populist backlash against "consumerism" and is seen by some as a triumph of community over celebrity. However, propelled by their popular success, the creators promised to release 'egg-centric' memorabilia. Hundreds of games based on the Instagram egg have appeared on Apple's App Store. The creators of the Instagram egg also reached a deal to promote Hulu.