Mustafa Suleyman (born in August 1984) is a British artificial intelligence (AI) entrepreneur. He is the CEO of Microsoft AI, and the co-founder and former head of applied AI at DeepMind, an AI company which was acquired by Google. After leaving DeepMind, he co-founded Inflection AI, a machine learning and generative AI company, in 2022. == Early life and education == Suleyman's Syrian father worked as a taxi driver and his English mother was a nurse. He grew up off Caledonian Road, London, where he lived with his parents and his two younger brothers. Suleyman went to Thornhill Primary School, a state school in Islington, followed by Queen Elizabeth's School, Barnet, a boys' grammar school. Around that time, he met his DeepMind co-founder, Demis Hassabis, through his best friend, who was Demis's younger brother. Suleyman shared that he and Hassabis often discussed how they could make a positive impact on the world. Suleyman enrolled to study philosophy and theology at the University of Oxford where he was an undergraduate student at Mansfield College, Oxford, before dropping out at 19. == Career == In August 2001, while still a teenager and a "strong atheist", Suleyman helped Mohammed Mamdani establish a telephone counselling service called the Muslim Youth Helpline. The organization would later become one of the largest mental health support services. Suleyman subsequently worked as a policy officer on human rights for Ken Livingstone, the Mayor of London, before going on to start Reos Partners, a "systemic change" consultancy that uses methods from conflict resolution to navigate social problems. As a negotiator and facilitator, Mustafa worked for a wide range of clients such as the United Nations, the Dutch government, and the World Wide Fund for Nature. === DeepMind and Google === In 2010 Suleyman co-founded DeepMind Technologies, an artificial intelligence (AI) and machine learning company, and became its chief product officer. The company quickly established itself as one of the leaders in the AI sector. In 2014 DeepMind was acquired by Google for a reported £400 million, the company's largest acquisition in Europe at that time. Following the acquisition, Suleyman became head of applied AI at DeepMind, taking on responsibility for integrating the company's technology across a wide range of Google products. In February 2016 Suleyman launched DeepMind Health at the Royal Society of Medicine. DeepMind Health builds clinician-led technology for the National Health Service (NHS) and other partners to improve frontline healthcare services. Under Suleyman, DeepMind also developed research collaborations with healthcare organizations in the United Kingdom, including Moorfields Eye Hospital NHS foundation trust. In 2016, Suleyman led an effort to apply DeepMind's machine learning algorithms to help reduce the energy required to cool Google's data centres. The system evaluated the billions of possible combinations of actions that the data centre operators could take, and came up with recommendations based on the predicted power usage. The system discovered novel methods of cooling, leading to a reduction of up to 40% of the amount of energy used for cooling, and a 15% improvement in the buildings' overall energy efficiency. Since June 2019, Suleyman has served on the board of The Economist Group, which publishes The Economist newspaper. In August 2019, Suleyman was placed on administrative leave following allegations of bullying employees. The company hired an external lawyer to investigate, and shortly thereafter Suleyman left to take a VP role at parent company Google. An email circulated by DeepMind's leadership to staff after the story broke, as well as additional details published by Business Insider, said Suleyman's "management style fell short" of expected standards. In December 2019, Suleyman announced he would be leaving DeepMind to join Google, working in a policy role. === Inflection AI === Suleyman left Google in January 2022 and joined Greylock Partners as a venture partner and in March 2022, Suleyman co-founded Inflection AI, a new AI lab venture with Greylock's Reid Hoffman. The company was founded with the goal of leveraging "AI to help humans 'talk' to computers," recruited former staff from companies such as Google and Meta and raised $225 million in its first funding round. In 2023, Inflection AI launched a chatbot named “Pi” for Personal Intelligence. The bot “remembers” past conversations and seems to get to know its users over time. According to Suleyman, the long-term goal for Pi is to be a digital “Chief of Staff”, with the initial design focused on maintaining conversational dialogue with users, asking questions, and offering emotional support. === Microsoft AI === In March 2024, Microsoft appointed Suleyman as Executive Vice President (EVP) and CEO of its newly created consumer AI unit, Microsoft AI. Several members of Inflection AI's team were also appointed to the division, including co-founder Karen Simonyan. === Awards and honours === Suleyman was appointed a Commander of the British Empire (CBE) in the 2019 New Year Honours. Suleyman was named by Time as one of the 100 most influential people in artificial intelligence in 2023 and in 2024. === Views on AI ethics === Suleyman is prominent in the debate over the ethics of AI and has spoken widely about the need for companies, governments and civil society to join in holding technologists accountable for the impacts of their work. He has advocated redesigning incentives in the technology industry to steer business leaders toward prioritising social responsibility alongside their fiduciary duties. Within DeepMind he set up a research unit called DeepMind Ethics & Society to study the real-world impacts of AI and help technologists put ethics into practice. Suleyman is also a founding co-chair of the Partnership on AI – an organisation that includes representatives from companies such as Amazon, Apple, DeepMind, Meta, Google, IBM, and Microsoft. The organisation studies and formulates best practices for AI technologies, advances the public's understanding of AI, and serves as an open platform for discussion and engagement about AI and how it affects people and society. Its board of directors has equal representation from non-profit and for profit entities. In September 2023, Suleyman, in collaboration with researcher Michael Bhaskar, published The Coming Wave, Technology, Power and the 21st Century's Greatest Dilemma, a book that examines the transformative and potentially perilous impact of advanced technologies, particularly AI and synthetic biology. According to Suleyman, AI notably has the potential to bring "radical abundance", address climate change and empower people with its cheap problem-solving capabilities. But it may also improve its own design and manufacturing processes, leading to a period of dangerously rapid AI progress. And it could enable catastrophic misuse, from bioengineered pathogens to autonomous weapons, making global oversight and containment essential to avoid unintended consequences. It was shortlisted for the 2023 Financial Times Business Book of the Year Award. In June 2024, in an interview with Andrew Ross Sorkin at the Aspen Ideas Festival, Suleyman expressed the view that unless a website explicitly specifies otherwise, for "content that is already on the open web, the social contract of that content since the 90s has been that it is fair use. Anyone can copy it, recreate with it, reproduce with it. That has been freeware, if you like. That's been the understanding." The statement sparked controversy over the use of Internet data for training AI models. == Personal life == A Business Insider profile in 2017 described Suleyman as being liberal.
QF-Test
QF-Test from Quality First Software is a cross-platform software tool for automated testing of programs via the graphical user interface (GUI) test automation). The program is specialized on (Java/Swing, Standard Widget Toolkit (SWT), Eclipse plug-ins and rich client platform (RCP) applications, ULC and JavaFX) cross-web browser test automation of static and dynamic web applications (HTML and web frameworks like Angular, Ext JS, Fluent UI React, Google Web Toolkit (GWT), jQuery UI, jQueryEasyUI Remote Application Platform (RAP), Qooxdoo, RichFaces, Vaadin, React, Smart GWT, Vue.js, ICEfaces and ZK). Version 4.1 added support for macOS and the Apple Safari and Microsoft Edge browsers via the Selenium WebDriver. Representational State Transfer (RESTful) web service testing. From version 5.0, Windows applications can also be tested (classic Win32 applications, .NET framework applications (often developed in C#) based on Windows Presentation Foundation (WPF) or Windows Forms, Windows apps and Universal Windows Platform (UWP) applications using Extensible Application Markup Language (XAML) controls) and modern C++ applications (such as Qt applications). Version 5.3 added support for the Chrome DevTools protocol, which allows browsers to be controlled using CDP drivers. Since then, mobile testing for iOS and Android, accessibility testing of web applications and SmartID, a new approach for more flexible and robust component recognition, have been introduced. Powerful enhancements such as WebAPI testing and AI-assisted validation complement the test automation tool. == Overview == QF-Test (the successor of qftestJUI, available since 2001) enables regression and load testing and runs on Windows, Unix and macOS. It is mainly used commercially by testers, developers or business analysts (modelling, low code approaches) with or without programming knowledge as part of software Quality Assurance. Since December 2008, a webtest add-on is available which allows test automation of browser-based GUIs (such as Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, and Microsoft Edge) along with extant Java GUI test functions, which was extended to include JavaFX in July 2014. From 2018, QF-Test version 4.2 can test PDF documents, from 2020 native desktop applications (QF-Test version 5) and in 2022, mobile application testing will be added. The basis for efficient use in test automation is stable component recognition (IDs, logical screen elements, labels, CustomWebResolver, SmartID, ...) with low maintenance effort. == Features == General – QF-Test's capture/replay function enables recording of tests for beginners, while modular programming (modularizing) allows creating large test suites in a concise arrangement. For the advanced user who requires even more control over his application, the tool offers access to internal program structures through the standard scripting languages Jython, the Java implementation of the popular Python language, JavaScript, and Groovy. The tool also offers a batch processing mode, allowing to run tests unattended and then generate XML, HTML and JUnit reports. Thus the tool can be integrated into existing build/test frameworks like Jenkins, Ant or Maven. Another mode is the so-called Daemon mode for distributed test execution. A specific integration with many test management tools exists. There is a test debugger (enabling arbitrary stepping and editing variables at runtime) and a fully automated dependency management that takes care of pre- and postconditions and helps isolating test cases. Data-driven testing with no need for scripting is possible. Web testing: cross-browser on Internet Explorer, Chrome, Firefox, Edge (including Chromium-based), Opera and Safari for static and dynamic websites (HTML5, Ajax, DOM). A headless browser can also be used for testing. QF-Test fully supports frameworks like Angular, React and Vue.js, but also many specific UI toolkits like Smart (GWT), GXT/ExtGWT, ExtJS, ICEfaces, jQuery UI, Kendo UI, PrimeFaces, Qooxdoo, RAP, RichFaces, Vaadin and ZK. Easy integration with Selenium makes it easy to balance development and functional testing. Electron applications can also be tested. Other (e.g., SAP UI5, Siebel Open UI, Salesforce) and future web toolkits can be integrated with little effort. Short-term and individual customisations (CustomWebResolver) are possible via an optimised interface JavaFX, Java Swing, SWT, Eclipse plug-ins and RCP applications and ULC. Support for testing when migrating from JavaSwing or JavaFX to web applications (e.g. via Webswing). Hybrid applications based on multiple technologies are also supported, e.g. applications that integrate HTML content into Java applications using JxBrowser. Windows-based applications (Win32, .NET, Windows Forms, WPF, Windows apps, Qt). Android applications can be tested on real devices and with the Android Studio emulator. iOS applications can also be tested on real devices and with the Xcode Simulator. Testing of PDF documents (document comparisons, checking content, texts, images/graphic objects, layouts, "invisible" or partially hidden objects). QF-Test 9 introduces web accessibility testing to automatically check compliance with WCAG and other standards. QF-Test 10 introduces powerful enhancements for WebAPI testing and AI-assisted validation.
WhoSay
WhoSay was an American social media service and branding platform for celebrities and their fans. Founded in Los Angeles in 2010, with financing by Creative Artists Agency (CAA), Amazon.com and other investors, it is notable for allowing its users to retain ownership rights over the content that they post to their accounts, through copyright branding, and for enabling users to post content to other social media sites like Twitter, Facebook, Instagram and Tumblr simultaneously. WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed about the latest celebrity and entertainment news. Clients such as Dylan McDermott and Chris Rock lauded the service for its ability to add content to multiple social network sites easily. Rock in particular has commented on its ease of use for those who are not part of a tech-savvy demographic, commenting, "It's perfect for someone that's not 25." WhoSay's competitors included theAudience, which is operated by the William Morris Endeavor. == History == WhoSay was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency Creative Artists Agency (CAA). It was financed through investments Amazon.com (who along with CAA, holds a minority stake in the company), Comcast, Greylock Partners, and High Peak Ventures. The company's main headquarters are in The New York Times Building in Manhattan, with additional headquarters in CAA's office building in the Silicon Beach area of Los Angeles, and in London. The company was founded to protect celebrities' intellectual property and enable the celebrities themselves to profit themselves from their own content through copyright branding. Its chief executive is co-founder Steve Ellis, who, after leaving Getty Images, was contacted by CAA, who were looking to resolve the issue of celebrities losing the rights to their own photos and videos when uploading them to social network sites. Ellis explained WhoSay's mission thus: "We work with people who are constantly being utilized by third parties for the wrong reasons. [The company was formed] to give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world." In this way, WhoSay is likened by Ellis to "a People magazine by the people themselves who are in it." The company started slowly, until CAA client Tom Hanks signed onto WhoSay three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients. Among them are Kelly Clarkson, Julia Louis-Dreyfus, Paula Patton, Kevin Spacey, Jim Carrey, John Cusack, Bill Maher, Johnny Knoxville, Chelsea Handler, Eva Longoria, Spike Lee, Enrique Iglesias and Katie Couric. Clients are not charged for the service, and are given a share of any revenue that is generated by advertisements. They are also given the ability share in the database of e-mail addresses that come with registration, in order to communicate directly with fans. Actor Dylan McDermott was introduced to WhoSay by his agent, as a way of easily posting content to Facebook, Twitter, Tumblr and even China's Tencent social network with relative ease. McDermott comments, "When you put something out there, you can hit everything at one time. It makes it easy for me." Comedian Chris Rock has commented that WhoSay is ideal for people like him have developed difficulty in keeping track of different websites as they get older, saying, "It's perfect for someone that's not 25." In September 2013 WhoSay introduced a mobile application for consumers. By October 2013, the company's website attracted 12 million monthly visitors. In July 2014 Rob Gregory left his role as president of Newsweek's The Daily Beast to become WhoSay's chief revenue officer. Among his responsibilities are developing ways to monetize WhoSay's web and mobile products, such as premium advertising strategies and brand partnerships. WhoSay does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages. According to Ellis, consumers have enough social media choices, saying, "Frankly they don't really need the services that we provide, and there are a lot of very specific features built into our service that really only benefit someone who is of a high profile." By February 2015, WhoSay had amassed 4.8 million unique users, and expanded its accounts to companies that employ celebrities for branded content. Such companies include Lexus, which partnered with the company to promote a campaign in which actress Rosario Dawson, during the lead up to the 87th Academy Awards, released five short videos on her social media accounts. The videos feature her driving through Los Angeles in preparation for the grand opening of her pop-up store, which sells Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. That April, WhoSay partnered with Chevrolet's #BestDayEver social media campaign for April Fool's Day, enlisting Olivia Wilde, Norman Reedus, Alec Baldwin, Ian Somerhalder, and Nikki Reed to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as Abraham Lincoln, surprised students in an Occidental College class on U.S. Culture and Society. Other companies that WhoSay has partnered with include KFC, JCPenney, Dunkin' Donuts and Crest. In January 2018, the website was acquired by Viacom (now Paramount Global).
Social media reach
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
Back-Up Interceptor Control
Backup Interceptor Control (BUIC, ) was the Electronic Systems Division 416M System to backup the SAGE 416L System in the United States and Canada. BUIC deployed Cold War command, control, and coordination systems to SAGE radar stations to create dispersed NORAD Control Centers. == Background == Prior to the SAGE Direction Centers becoming operational, the USAF deployed data link systems at NORAD Control Centers with ground computers for controlling crewed interceptors. After SAGE IBM AN/FSQ-7 Combat Direction Centrals became operational and the Super Combat Centers with improved (digital) computers were cancelled, a backup to SAGE was planned in the event the above-ground SAGE Air Defense Direction Center failed. == General Electric AN/GPA-37 Course Directing Group == BUIC began with deployment of General Electric AN/GPA-37 Course Directing Groups to several Long Range Radar stations. Units designated included the "U.S. Air Force 858th Air Defense Group (BUIC) [which became] a permanent operating facility" at Naval Air Station Fallon in Nevada. == BUIC II == BUIC II was used to command and control sites using the Burroughs AN/GSA-51 Radar Course Directing Group. North Truro AFS became the first ADC installation configured for BUIC II. == BUIC III == The AN/GYK-19 (initially AN/GSA-51A) was an upgraded version of the BUIC II system designated AN/GSA-51A and required a larger building than the AN/GSA-51. The first BUIC III site was Fort Fisher AFS, and Air Defense Command's was first installed at Fort Fisher Air Force Station, North Carolina. Although more advanced systems were contemplated, the final design of the BUIC III system was an upgraded version of the BUIC II with around twice the performance. == Closure and upgrade == In 1972, the USAF decided to shut down most of the BUIC sites; most of the sites mothballed by 1974, except for the BUIC III site at Tyndall Air Force Base. In Canada the BUIC site at Senneterre was shut down, but St Margarets remained open. The remaining sites were closed between 1983-1984 when SAGE was replaced by the Joint Surveillance System. The AN/FYQ-47 Common Digitizer for the Joint Surveillance System, and the Radar Video Data Processor (RVDP) was a combined system for the Air Force and Federal Aviation Administration (FAA), it replaced the SAGE Burroughs AN/FST-2 Coordinate Data Transmitting Sets.
BabyCenter
BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 8 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. The visitors of website and the users of the app can sign up for free weekly email newsletters that guide them through pregnancy and their child's development. In addition to publishing detailed, medically reviewed information about pregnancy and parenting, BabyCenter, under its Mission Motherhood initiative, ran numerous social programs and has participated in public health initiatives in partnership with hospitals, healthcare agencies, nonprofits, NGOs, and government agencies to provide pregnancy and parenting advice. It also annually publishes the most popular baby names. BabyCenter LLC is part of the Everyday Health Group, a division of Ziff Davis. == History == BabyCenter was founded in October 1997 by Stanford University MBA graduates Matt Glickman and Mark Selcow, who recognized a need for information about pregnancy and parenting on the internet. BabyCenter was initially funded through $13.5 million in startup capital funding from venture capital firms, including Bessemer Venture Partners, Intel, and Trinity Ventures. The funds were used to open the BabyCenter Store in October 1998. In the early years of its operation, BabyCenter offered multiple resources and services for parents, including a website that provided medically reviewed information and guidance to new and expectant parents on such topics as fertility, labor, and childcare; a weekly email for pregnant women tailored to their week of pregnancy (based on their pregnancy due date); and community groups and chat rooms for pregnant couples and parents to discuss pregnancy and child-rearing strategies. The site grew quickly, and by early 1999 had 175 employees and an annual revenue of $35 million. In April of that year, the two founders sold BabyCenter to another website, eToys.com, for $190 million in stock. Twenty-three months later, in 2001, shortly before declaring bankruptcy, eToys sold the site to Johnson & Johnson for $10 million. During the eToys ownership, BabyCenter launched its first international E-commerce site in the UK during the spring of 2000. Starting in 2005, BabyCenter launched an expansion plan, extending its global network to Australia, Canada and other countries, staffing each outpost with local editors. In 2007, BabyCenter debuted a Mandarin-language site in China, initiated operations in India, launched a Spanish language website, and introduced its first mobile site. BabyCenter released My Pregnancy Today, its first mobile app, to Apple's App Store in August 2010 and to the Android market in April 2011. The app provided daily information, nutrition tips, advice relevant to the user's week of pregnancy, and 3-D animated videos showcasing a baby's development in utero. The My Pregnancy app was joined by a My Baby Today app in October 2011. In 2015, BabyCenter released Mom Feed, its first mobile app for parents of toddlers and older children (ages 1 to 8). Mom Feed offered personalized, stage-based information as well as content from the BabyCenter Community and Blog in a real-time stream. In 2016, BabyCenter launched its web-based Baby Names Finder. In 2018, Mom Feed was discontinued and BabyCenter replaced that experience with a separate Child Health content area on its website. Also in 2018, BabyCenter launched its mobile baby name generator, the Baby Names app, which, like the web-based Baby Names Finder, leverages data from hundreds of thousands of parents that culminates in its annual most popular Baby Names Report. In 2019, Johnson & Johnson sold Baby Center to Everyday Health Group, a division of New York-based parent company of Ziff Davis, Inc. Neither side disclosed terms of the deal. == Popular research == BabyCenter's most popular baby names is released annually and often cited by the media. In March 2024, BabyCenter did a review of the app Temu and said that the website has found products that have been recalled, could be counterfeit or circumvent U.S. safety standards and features that are important in preventing issues like choking. In 2025, BabyCenter released a report about the cost of raising a newborn baby in the first year. == Content and products == === Websites === BabyCenter has 8 country and region-specific websites around the world, including sites for the United States, Canada, Australia, Brazil, India, Germany, the United Kingdom, and Latin America. Users can find parenting and pregnancy advice in seven languages: English, Spanish, Portuguese, Arabic, French, German, and Hindi BabyCenter content for each country- or region-specific site is written by an editorial team based in that country or region. Medical and health content for each site is reviewed by a medical advisory board based there and adheres to that country or region's medical standards. For example, the U.S. site works with and follows the recommendations of such U.S. medical authorities as the American Academy of Pediatrics, the American Congress of Obstetrics & Gynecology and the Society for Maternal-Fetal Medicine. BabyCenter regularly conducts research and provides thought leadership on pregnancy and parenting topics, popularly cited by major media outlets including The Wall Street Journal, Forbes, The Washington Post, BuzzFeed, Insider, MarketWatch, Axios. === Community, blogs and social === From its earliest days, BabyCenter has had a community area that allows people to join a group of parents with children born in the same month, known as a Birth Club. BabyCenter launched a blog called Momformation in 2007. Eventually, the name was changed to BabyCenter Blog. In April 2021, the BabyCenter Community was identified in a research article within the journal PLOS Computational Biology as facilitating "unobstructed communication" between parents, which avoids the "strong echo chamber phenomena" that can foster and perpetuate vaccine misinformation. === My Pregnancy and Baby Today App === The app is available in six languages, although not all features are supported for every market. Initially the apps only featured pregnancy articles that could be found on the BabyCenter website, but over the years the feature set has expanded to include a growing list of app-specific tools such as weekly fetal development information, a kick tracker, a birth plan worksheet, a contraction timer, a baby growth tracker, a photo journal for pregnant women to record their pregnancy bellies, and a photo journal for documenting a baby's first year. === Mission Motherhood™ === BabyCenter was a cofounder of the Mobile Alliance for Maternal Action (MAMA), a public-private partnership between USAID, Johnson & Johnson, the UN Foundation, and BabyCenter from 2011 to-to 2015. The MAMA program sparked the creation of MomConnect, an initiative of the South African Department of Health for which BabyCenter developed SMS messages with health information about pregnancy and a child's first year of life. BabyCenter helped develop similar messages for mMitra, a voice messaging program in India. A research article in the Maternal and Child Health Journal stated the mMitra program offered strong evidence "that tailored mobile phone voice messages can improve key infant care knowledge and practices that lead to improved infant health outcomes in low-resource settings. BabyCenter's Mission Motherhood Messages were available to qualifying organizations on the BabyCenter website. BabyCenter contributed websites for Free Basics. These websites featured age and stage-based pregnancy and baby articles targeted to low-income, lower-education women who would not otherwise have access to health information. Content developed for this program was also used to support a UNICEF SMS program during the 2016 Zika outbreak. == Awards and recognition == In 1998, BabyCenter won a Webby Award for Best Home Site. Since then, it has been nominated for a Webby Award 19 times and won either a Webby or a People's Choice Webby Award 12 times – including a People's Voice win in 2021 for Lifestyle websites and mobile sites. In 2002, it won Service Journalism award from Online Journalism Awards (OJA). In 2015, BabyCenter won five Digital Health Awards for content about autism in children. In 2016, BabyCenter won seven Digital Health Awards: four for videos about the aches and pains of pregnancy, baby sleep, and the walking milestone in child development; two for articles about baby sleep training and sleep apnea in babies; and one for the BabyCenter mobile app My Pregnancy & Baby Today. In 2021, Forbes Health chose My Pregnancy & Baby Today as the best pregnancy app of 2021, and Women's Health identified it
WhoSay
WhoSay was an American social media service and branding platform for celebrities and their fans. Founded in Los Angeles in 2010, with financing by Creative Artists Agency (CAA), Amazon.com and other investors, it is notable for allowing its users to retain ownership rights over the content that they post to their accounts, through copyright branding, and for enabling users to post content to other social media sites like Twitter, Facebook, Instagram and Tumblr simultaneously. WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed about the latest celebrity and entertainment news. Clients such as Dylan McDermott and Chris Rock lauded the service for its ability to add content to multiple social network sites easily. Rock in particular has commented on its ease of use for those who are not part of a tech-savvy demographic, commenting, "It's perfect for someone that's not 25." WhoSay's competitors included theAudience, which is operated by the William Morris Endeavor. == History == WhoSay was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency Creative Artists Agency (CAA). It was financed through investments Amazon.com (who along with CAA, holds a minority stake in the company), Comcast, Greylock Partners, and High Peak Ventures. The company's main headquarters are in The New York Times Building in Manhattan, with additional headquarters in CAA's office building in the Silicon Beach area of Los Angeles, and in London. The company was founded to protect celebrities' intellectual property and enable the celebrities themselves to profit themselves from their own content through copyright branding. Its chief executive is co-founder Steve Ellis, who, after leaving Getty Images, was contacted by CAA, who were looking to resolve the issue of celebrities losing the rights to their own photos and videos when uploading them to social network sites. Ellis explained WhoSay's mission thus: "We work with people who are constantly being utilized by third parties for the wrong reasons. [The company was formed] to give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world." In this way, WhoSay is likened by Ellis to "a People magazine by the people themselves who are in it." The company started slowly, until CAA client Tom Hanks signed onto WhoSay three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients. Among them are Kelly Clarkson, Julia Louis-Dreyfus, Paula Patton, Kevin Spacey, Jim Carrey, John Cusack, Bill Maher, Johnny Knoxville, Chelsea Handler, Eva Longoria, Spike Lee, Enrique Iglesias and Katie Couric. Clients are not charged for the service, and are given a share of any revenue that is generated by advertisements. They are also given the ability share in the database of e-mail addresses that come with registration, in order to communicate directly with fans. Actor Dylan McDermott was introduced to WhoSay by his agent, as a way of easily posting content to Facebook, Twitter, Tumblr and even China's Tencent social network with relative ease. McDermott comments, "When you put something out there, you can hit everything at one time. It makes it easy for me." Comedian Chris Rock has commented that WhoSay is ideal for people like him have developed difficulty in keeping track of different websites as they get older, saying, "It's perfect for someone that's not 25." In September 2013 WhoSay introduced a mobile application for consumers. By October 2013, the company's website attracted 12 million monthly visitors. In July 2014 Rob Gregory left his role as president of Newsweek's The Daily Beast to become WhoSay's chief revenue officer. Among his responsibilities are developing ways to monetize WhoSay's web and mobile products, such as premium advertising strategies and brand partnerships. WhoSay does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages. According to Ellis, consumers have enough social media choices, saying, "Frankly they don't really need the services that we provide, and there are a lot of very specific features built into our service that really only benefit someone who is of a high profile." By February 2015, WhoSay had amassed 4.8 million unique users, and expanded its accounts to companies that employ celebrities for branded content. Such companies include Lexus, which partnered with the company to promote a campaign in which actress Rosario Dawson, during the lead up to the 87th Academy Awards, released five short videos on her social media accounts. The videos feature her driving through Los Angeles in preparation for the grand opening of her pop-up store, which sells Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. That April, WhoSay partnered with Chevrolet's #BestDayEver social media campaign for April Fool's Day, enlisting Olivia Wilde, Norman Reedus, Alec Baldwin, Ian Somerhalder, and Nikki Reed to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as Abraham Lincoln, surprised students in an Occidental College class on U.S. Culture and Society. Other companies that WhoSay has partnered with include KFC, JCPenney, Dunkin' Donuts and Crest. In January 2018, the website was acquired by Viacom (now Paramount Global).