The normal distributions transform (NDT) is a point cloud registration algorithm introduced by Peter Biber and Wolfgang Straßer in 2003, while working at University of Tübingen. The algorithm registers two point clouds by first associating a piecewise normal distribution to the first point cloud, that gives the probability of sampling a point belonging to the cloud at a given spatial coordinate, and then finding a transform that maps the second point cloud to the first by maximising the likelihood of the second point cloud on such distribution as a function of the transform parameters. Originally introduced for 2D point cloud map matching in simultaneous localization and mapping (SLAM) and relative position tracking, the algorithm was extended to 3D point clouds and has wide applications in computer vision and robotics. NDT is very fast and accurate, making it suitable for application to large scale data, but it is also sensitive to initialisation, requiring a sufficiently accurate initial guess, and for this reason it is typically used in a coarse-to-fine alignment strategy. == Formulation == The NDT function associated to a point cloud is constructed by partitioning the space in regular cells. For each cell, it is possible to define the mean q = 1 n ∑ i x i {\displaystyle \textstyle \mathbf {q} ={\frac {1}{n}}\sum _{i}\mathbf {x_{i}} } and covariance S = 1 n ∑ i ( x i − q ) ( x i − q ) ⊤ {\displaystyle \textstyle \mathbf {S} ={\frac {1}{n}}\sum _{i}\left(\mathbf {x} _{i}-\mathbf {q} \right)\left(\mathbf {x} _{i}-\mathbf {q} \right)^{\top }} of the n {\displaystyle n} points of the cloud x 1 , … , x n {\displaystyle \mathbf {x} _{1},\dots ,\mathbf {x} _{n}} that fall within the cell. The probability density of sampling a point at a given spatial location x {\displaystyle \mathbf {x} } within the cell is then given by the normal distribution e − 1 2 ( x − q ) ⊤ S − 1 ( x − q ) {\displaystyle e^{-{\frac {1}{2}}\left(\mathbf {x} -\mathbf {q} \right)^{\top }\mathbf {S} ^{-1}\left(\mathbf {x} -\mathbf {q} \right)}} . Two point clouds can be mapped by a Euclidean transformation f {\displaystyle f} with rotation matrix R {\displaystyle \mathbf {R} } and translation vector t {\displaystyle \mathbf {t} } f R , t ( x ) = R x + t {\displaystyle f_{\mathbf {R} ,\mathbf {t} }(\mathbf {x} )=\mathbf {R} \mathbf {x} +\mathbf {t} } that maps from the second cloud to the first, parametrised by the rotation angles and translation components. The algorithm registers the two point clouds by optimising the parameters of the transformation that maps the second cloud to the first, with respect to a loss function based on the NDT of the first point cloud, solving the following problem arg min R , t { − ∑ i NDT ( f R , t ( x i ) ) } {\displaystyle \arg \min _{\mathbf {R} ,\mathbf {t} }\left\{-\sum _{i}\operatorname {NDT} \left(f_{\mathbf {R} ,\mathbf {t} }\left(\mathbf {x_{i}} \right)\right)\right\}} where the loss function represents the negated likelihood, obtained by applying the transformation to all points in the second cloud and summing the value of the NDT at each transformed point f R , t ( x ) {\displaystyle f_{\mathbf {R} ,\mathbf {t} }(\mathbf {x} )} . The loss is piecewise continuous and differentiable, and can be optimised with gradient-based methods (in the original formulation, the authors use Newton's method). In order to reduce the effect of cell discretisation, a technique consists of partitioning the space into multiple overlapping grids, shifted by half cell size along the spatial directions, and computing the likelihood at a given location as the sum of the NDTs induced by each grid.
Intelligent agent
In artificial intelligence, an intelligent agent is an entity that perceives its environment, takes actions autonomously to achieve goals, and may improve its performance through machine learning or by acquiring knowledge. AI textbooks define artificial intelligence as the "study and design of intelligent agents," emphasizing that goal-directed behavior is central to intelligence. A specialized subset of intelligent agents, agentic AI (also known as an AI agent or simply agent), expands this concept by proactively pursuing goals, making decisions, and taking actions over extended periods. Intelligent agents can range from simple to highly complex. A basic thermostat or control system is considered an intelligent agent, as is a human being, or any other system that meets the same criteria—such as a firm, a state, or a biome. Intelligent agents operate based on an objective function, which encapsulates their goals. They are designed to create and execute plans that maximize the expected value of this function upon completion. For example, a reinforcement learning agent has a reward function, which allows programmers to shape its desired behavior. Similarly, an evolutionary algorithm's behavior is guided by a fitness function. Intelligent agents in artificial intelligence are closely related to agents in economics, and versions of the intelligent agent paradigm are studied in cognitive science, ethics, and the philosophy of practical reason, as well as in many interdisciplinary socio-cognitive modeling and computer social simulations. Intelligent agents are often described schematically as abstract functional systems similar to computer programs . To distinguish theoretical models from real-world implementations, abstract descriptions of intelligent agents are called abstract intelligent agents. Intelligent agents are also closely related to software agents—autonomous computer programs that carry out tasks on behalf of users. They are also referred to using a term borrowed from economics: a "rational agent". == Intelligent agents as the foundation of AI == The concept of intelligent agents provides a foundational lens through which to define and understand artificial intelligence. For instance, the influential textbook Artificial Intelligence: A Modern Approach (Russell & Norvig) describes: Agent: Anything that perceives its environment (using sensors) and acts upon it (using actuators). E.g., a robot with cameras and wheels, or a software program that reads data and makes recommendations. Rational Agent: An agent that strives to achieve the best possible outcome based on its knowledge and past experiences. "Best" is defined by a performance measure – a way of evaluating how well the agent is doing. Artificial Intelligence (as a field): The study and creation of these rational agents. Other researchers and definitions build upon this foundation. Padgham & Winikoff emphasize that intelligent agents should react to changes in their environment in a timely way, proactively pursue goals, and be flexible and robust (able to handle unexpected situations). Some also suggest that ideal agents should be "rational" in the economic sense (making optimal choices) and capable of complex reasoning, like having beliefs, desires, and intentions (BDI model). Kaplan and Haenlein offer a similar definition, focusing on a system's ability to understand external data, learn from that data, and use what is learned to achieve goals through flexible adaptation. Defining AI in terms of intelligent agents offers several key advantages: Avoids Philosophical Debates: It sidesteps arguments about whether AI is "truly" intelligent or conscious, like those raised by the Turing test or Searle's Chinese Room. It focuses on behavior and goal achievement, not on replicating human thought. Objective Testing: It provides a clear, scientific way to evaluate AI systems. Researchers can compare different approaches by measuring how well they maximize a specific "goal function" (or objective function). This allows for direct comparison and combination of techniques. Interdisciplinary Communication: It creates a common language for AI researchers to collaborate with other fields like mathematical optimization and economics, which also use concepts like "goals" and "rational agents." == Objective function == An objective function (or goal function) specifies the goals of an intelligent agent. An agent is deemed more intelligent if it consistently selects actions that yield outcomes better aligned with its objective function. In effect, the objective function serves as a measure of success. The objective function may be: Simple: For example, in a game of Go, the objective function might assign a value of 1 for a win and 0 for a loss. Complex: It might require the agent to evaluate and learn from past actions, adapting its behavior based on patterns that have proven effective. The objective function encapsulates all of the goals the agent is designed to achieve. For rational agents, it also incorporates the trade-offs between potentially conflicting goals. For instance, a self-driving car's objective function might balance factors such as safety, speed, and passenger comfort. Different terms are used to describe this concept, depending on the context. These include: Utility function: Often used in economics and decision theory, representing the desirability of a state. Objective function: A general term used in optimization. Loss function: Typically used in machine learning, where the goal is to minimize the loss (error). Reward Function: Used in reinforcement learning. Fitness Function: Used in evolutionary systems. Goals, and therefore the objective function, can be: Explicitly defined: Programmed directly into the agent. Induced: Learned or evolved over time. In reinforcement learning, a "reward function" provides feedback, encouraging desired behaviors and discouraging undesirable ones. The agent learns to maximize its cumulative reward. In evolutionary systems, a "fitness function" determines which agents are more likely to reproduce. This is analogous to natural selection, where organisms evolve to maximize their chances of survival and reproduction. Some AI systems, such as nearest-neighbor, reason by analogy rather than being explicitly goal-driven. However, even these systems can have goals implicitly defined within their training data. Such systems can still be benchmarked by framing the non-goal system as one whose "goal" is to accomplish its narrow classification task. Systems not traditionally considered agents, like knowledge-representation systems, are sometimes included in the paradigm by framing them as agents with a goal of, for example, answering questions accurately. Here, the concept of an "action" is extended to encompass the "act" of providing an answer. As a further extension, mimicry-driven systems can be framed as agents optimizing a "goal function" based on how closely the agent mimics the desired behavior. In generative adversarial networks (GANs) of the 2010s, an "encoder"/"generator" component attempts to mimic and improvise human text composition. The generator tries to maximize a function representing how well it can fool an antagonistic "predictor"/"discriminator" component. While symbolic AI systems often use an explicit goal function, the paradigm also applies to neural networks and evolutionary computing. Reinforcement learning can generate intelligent agents that appear to act in ways intended to maximize a "reward function". Sometimes, instead of setting the reward function directly equal to the desired benchmark evaluation function, machine learning programmers use reward shaping to initially give the machine rewards for incremental progress. Yann LeCun stated in 2018, "Most of the learning algorithms that people have come up with essentially consist of minimizing some objective function." AlphaZero chess had a simple objective function: +1 point for each win, and -1 point for each loss. A self-driving car's objective function would be more complex. Evolutionary computing can evolve intelligent agents that appear to act in ways intended to maximize a "fitness function" influencing how many descendants each agent is allowed to leave. The mathematical formalism of AIXI was proposed as a maximally intelligent agent in this paradigm. However, AIXI is uncomputable. In the real world, an intelligent agent is constrained by finite time and hardware resources, and scientists compete to produce algorithms that achieve progressively higher scores on benchmark tests with existing hardware. == Agent function == An intelligent agent's behavior can be described mathematically by an agent function. This function determines what the agent does based on what it has seen. A percept refers to the agent's sensory inputs at a single point in time. For example, a self-driving car's percepts might include camera images, lidar data, GPS coordinates, and speed r
Lenny (chatbot)
Lenny is a chatbot designed to scam bait telemarketers, scammers, and other unwanted incoming calls using messages. == Background == Telemarketers may be perceived by some as annoying and wasting people's time, and some deliberately attempt to scam or defraud people. In April 2018, stats published by YouMail estimated the United States received over three billion robocalls that month. Attempts to block the callers have been hindered by Caller ID spoofing. == Features == The bot was written in 2011, and development taken over by an Alberta-based programmer known as "Mango" two years later. It is driven by sixteen pre-recorded audio clips, spoken in a soft and slow Australian accent in the manner of an elderly man. The bot's original creator stated on Reddit that in building the character he asked himself the question "What would be a telemarketer's worst nightmare?" He answered with this being a lonely old man who is up for a chat, proud of his family and can't focus on the telemarketer's goal. There is no speech recognition or artificial intelligence, and the bot's software is simple and straightforward. The first four clips are played sequentially in order to grab the telemarketer's interest and begin their sales pitch to Lenny, then the remaining twelve are played sequentially on loop until the telemarketer hangs up. The program waits for a gap of 1.5 seconds of silence before playing the next audio clip, to simulate natural breaks in the conversation. The messages are purposefully vague and open-ended so they can be applied to as many conversations as possible. They include references to Lenny's children, the state of the economy, and being interrupted by some ducks outside. According to research into the bot, around 75% of callers realise they are talking to a computer program within two minutes; however, some calls have lasted around an hour. == Distribution == Though other chatbots had been developed earlier, Lenny was the first one to be released for free on a public server and could be accessed by anyone. Recordings of conversations with the bot are widely shared online on websites such as Reddit and YouTube. Though "Mango" only intended Lenny to be used against dishonest telemarketers, such as scammers, he does not mind it being used against callers who are merely annoying. The bot has also been used against political campaigners, such as a supporter of Pierre Poilievre in the 2015 Canadian federal election.
Latent semantic mapping
Latent semantic mapping (LSM) is a data-driven framework to model globally meaningful relationships implicit in large volumes of (often textual) data. It is a generalization of latent semantic analysis. In information retrieval, LSA enables retrieval on the basis of conceptual content, instead of merely matching words between queries and documents. LSM was derived from earlier work on latent semantic analysis. There are 3 main characteristics of latent semantic analysis: Discrete entities, usually in the form of words and documents, are mapped onto continuous vectors, the mapping involves a form of global correlation pattern, and dimensionality reduction is an important aspect of the analysis process. These constitute generic properties, and have been identified as potentially useful in a variety of different contexts. This usefulness has encouraged great interest in LSM. The intended product of latent semantic mapping, is a data-driven framework for modeling relationships in large volumes of data. Mac OS X v10.5 and later includes a framework implementing latent semantic mapping.
XLNet
The XLNet was an autoregressive Transformer designed as an improvement over BERT, with 340M parameters and trained on 33 billion words. It was released on 19 June 2019, under the Apache 2.0 license. It achieved state-of-the-art results on a variety of natural language processing tasks, including language modeling, question answering, and natural language inference. == Architecture == The main idea of XLNet is to model language autoregressively like the GPT models, but allow for all possible permutations of a sentence. Concretely, consider the following sentence:My dog is cute.In standard autoregressive language modeling, the model would be tasked with predicting the probability of each word, conditioned on the previous words as its context: We factorize the joint probability of a sequence of words x 1 , … , x T {\displaystyle x_{1},\ldots ,x_{T}} using the chain rule: Pr ( x 1 , … , x T ) = Pr ( x 1 ) Pr ( x 2 | x 1 ) Pr ( x 3 | x 1 , x 2 ) … Pr ( x T | x 1 , … , x T − 1 ) . {\displaystyle \Pr(x_{1},\ldots ,x_{T})=\Pr(x_{1})\Pr(x_{2}|x_{1})\Pr(x_{3}|x_{1},x_{2})\ldots \Pr(x_{T}|x_{1},\ldots ,x_{T-1}).} For example, the sentence "My dog is cute" is factorized as: Pr ( My , dog , is , cute ) = Pr ( My ) Pr ( dog | My ) Pr ( is | My , dog ) Pr ( cute | My , dog , is ) . {\displaystyle \Pr({\text{My}},{\text{dog}},{\text{is}},{\text{cute}})=\Pr({\text{My}})\Pr({\text{dog}}|{\text{My}})\Pr({\text{is}}|{\text{My}},{\text{dog}})\Pr({\text{cute}}|{\text{My}},{\text{dog}},{\text{is}}).} Schematically, we can write it as
Matrix regularization
In the field of statistical learning theory, matrix regularization generalizes notions of vector regularization to cases where the object to be learned is a matrix. The purpose of regularization is to enforce conditions, for example sparsity or smoothness, that can produce stable predictive functions. For example, in the more common vector framework, Tikhonov regularization optimizes over min x ‖ A x − y ‖ 2 + λ ‖ x ‖ 2 {\displaystyle \min _{x}\left\|Ax-y\right\|^{2}+\lambda \left\|x\right\|^{2}} to find a vector x {\displaystyle x} that is a stable solution to the regression problem. When the system is described by a matrix rather than a vector, this problem can be written as min X ‖ A X − Y ‖ 2 + λ ‖ X ‖ 2 , {\displaystyle \min _{X}\left\|AX-Y\right\|^{2}+\lambda \left\|X\right\|^{2},} where the vector norm enforcing a regularization penalty on x {\displaystyle x} has been extended to a matrix norm on X {\displaystyle X} . Matrix regularization has applications in matrix completion, multivariate regression, and multi-task learning. Ideas of feature and group selection can also be extended to matrices, and these can be generalized to the nonparametric case of multiple kernel learning. == Basic definition == Consider a matrix W {\displaystyle W} to be learned from a set of examples, S = ( X i t , y i t ) {\displaystyle S=(X_{i}^{t},y_{i}^{t})} , where i {\displaystyle i} goes from 1 {\displaystyle 1} to n {\displaystyle n} , and t {\displaystyle t} goes from 1 {\displaystyle 1} to T {\displaystyle T} . Let each input matrix X i {\displaystyle X_{i}} be ∈ R D T {\displaystyle \in \mathbb {R} ^{DT}} , and let W {\displaystyle W} be of size D × T {\displaystyle D\times T} . A general model for the output y {\displaystyle y} can be posed as y i t = ⟨ W , X i t ⟩ F , {\displaystyle y_{i}^{t}=\left\langle W,X_{i}^{t}\right\rangle _{F},} where the inner product is the Frobenius inner product. For different applications the matrices X i {\displaystyle X_{i}} will have different forms, but for each of these the optimization problem to infer W {\displaystyle W} can be written as min W ∈ H E ( W ) + R ( W ) , {\displaystyle \min _{W\in {\mathcal {H}}}E(W)+R(W),} where E {\displaystyle E} defines the empirical error for a given W {\displaystyle W} , and R ( W ) {\displaystyle R(W)} is a matrix regularization penalty. The function R ( W ) {\displaystyle R(W)} is typically chosen to be convex and is often selected to enforce sparsity (using ℓ 1 {\displaystyle \ell ^{1}} -norms) and/or smoothness (using ℓ 2 {\displaystyle \ell ^{2}} -norms). Finally, W {\displaystyle W} is in the space of matrices H {\displaystyle {\mathcal {H}}} with Frobenius inner product ⟨ … ⟩ F {\displaystyle \langle \dots \rangle _{F}} . == General applications == === Matrix completion === In the problem of matrix completion, the matrix X i t {\displaystyle X_{i}^{t}} takes the form X i t = e t ⊗ e i ′ , {\displaystyle X_{i}^{t}=e_{t}\otimes e_{i}',} where ( e t ) t {\displaystyle (e_{t})_{t}} and ( e i ′ ) i {\displaystyle (e_{i}')_{i}} are the canonical basis in R T {\displaystyle \mathbb {R} ^{T}} and R D {\displaystyle \mathbb {R} ^{D}} . In this case the role of the Frobenius inner product is to select individual elements w i t {\displaystyle w_{i}^{t}} from the matrix W {\displaystyle W} . Thus, the output y {\displaystyle y} is a sampling of entries from the matrix W {\displaystyle W} . The problem of reconstructing W {\displaystyle W} from a small set of sampled entries is possible only under certain restrictions on the matrix, and these restrictions can be enforced by a regularization function. For example, it might be assumed that W {\displaystyle W} is low-rank, in which case the regularization penalty can take the form of a nuclear norm. R ( W ) = λ ‖ W ‖ ∗ = λ ∑ i | σ i | , {\displaystyle R(W)=\lambda \left\|W\right\|_{}=\lambda \sum _{i}\left|\sigma _{i}\right|,} where σ i {\displaystyle \sigma _{i}} , with i {\displaystyle i} from 1 {\displaystyle 1} to min D , T {\displaystyle \min D,T} , are the singular values of W {\displaystyle W} . === Multivariate regression === Models used in multivariate regression are parameterized by a matrix of coefficients. In the Frobenius inner product above, each matrix X {\displaystyle X} is X i t = e t ⊗ x i {\displaystyle X_{i}^{t}=e_{t}\otimes x_{i}} such that the output of the inner product is the dot product of one row of the input with one column of the coefficient matrix. The familiar form of such models is Y = X W + b {\displaystyle Y=XW+b} Many of the vector norms used in single variable regression can be extended to the multivariate case. One example is the squared Frobenius norm, which can be viewed as an ℓ 2 {\displaystyle \ell ^{2}} -norm acting either entrywise, or on the singular values of the matrix: R ( W ) = λ ‖ W ‖ F 2 = λ ∑ i ∑ j | w i j | 2 = λ Tr ( W ∗ W ) = λ ∑ i σ i 2 . {\displaystyle R(W)=\lambda \left\|W\right\|_{F}^{2}=\lambda \sum _{i}\sum _{j}\left|w_{ij}\right|^{2}=\lambda \operatorname {Tr} \left(W^{}W\right)=\lambda \sum _{i}\sigma _{i}^{2}.} In the multivariate case the effect of regularizing with the Frobenius norm is the same as the vector case; very complex models will have larger norms, and, thus, will be penalized more. === Multi-task learning === The setup for multi-task learning is almost the same as the setup for multivariate regression. The primary difference is that the input variables are also indexed by task (columns of Y {\displaystyle Y} ). The representation with the Frobenius inner product is then X i t = e t ⊗ x i t . {\displaystyle X_{i}^{t}=e_{t}\otimes x_{i}^{t}.} The role of matrix regularization in this setting can be the same as in multivariate regression, but matrix norms can also be used to couple learning problems across tasks. In particular, note that for the optimization problem min W ‖ X W − Y ‖ 2 2 + λ ‖ W ‖ 2 2 {\displaystyle \min _{W}\left\|XW-Y\right\|_{2}^{2}+\lambda \left\|W\right\|_{2}^{2}} the solutions corresponding to each column of Y {\displaystyle Y} are decoupled. That is, the same solution can be found by solving the joint problem, or by solving an isolated regression problem for each column. The problems can be coupled by adding an additional regularization penalty on the covariance of solutions min W , Ω ‖ X W − Y ‖ 2 2 + λ 1 ‖ W ‖ 2 2 + λ 2 Tr ( W T Ω − 1 W ) {\displaystyle \min _{W,\Omega }\left\|XW-Y\right\|_{2}^{2}+\lambda _{1}\left\|W\right\|_{2}^{2}+\lambda _{2}\operatorname {Tr} \left(W^{T}\Omega ^{-1}W\right)} where Ω {\displaystyle \Omega } models the relationship between tasks. This scheme can be used to both enforce similarity of solutions across tasks, and to learn the specific structure of task similarity by alternating between optimizations of W {\displaystyle W} and Ω {\displaystyle \Omega } . When the relationship between tasks is known to lie on a graph, the Laplacian matrix of the graph can be used to couple the learning problems. == Spectral regularization == Regularization by spectral filtering has been used to find stable solutions to problems such as those discussed above by addressing ill-posed matrix inversions (see for example Filter function for Tikhonov regularization). In many cases the regularization function acts on the input (or kernel) to ensure a bounded inverse by eliminating small singular values, but it can also be useful to have spectral norms that act on the matrix that is to be learned. There are a number of matrix norms that act on the singular values of the matrix. Frequently used examples include the Schatten p-norms, with p = 1 or 2. For example, matrix regularization with a Schatten 1-norm, also called the nuclear norm, can be used to enforce sparsity in the spectrum of a matrix. This has been used in the context of matrix completion when the matrix in question is believed to have a restricted rank. In this case the optimization problem becomes: min ‖ W ‖ ∗ subject to W i , j = Y i j . {\displaystyle \min \left\|W\right\|_{}~~{\text{ subject to }}~~W_{i,j}=Y_{ij}.} Spectral Regularization is also used to enforce a reduced rank coefficient matrix in multivariate regression. In this setting, a reduced rank coefficient matrix can be found by keeping just the top n {\displaystyle n} singular values, but this can be extended to keep any reduced set of singular values and vectors. == Structured sparsity == Sparse optimization has become the focus of much research interest as a way to find solutions that depend on a small number of variables (see e.g. the Lasso method). In principle, entry-wise sparsity can be enforced by penalizing the entry-wise ℓ 0 {\displaystyle \ell ^{0}} -norm of the matrix, but the ℓ 0 {\displaystyle \ell ^{0}} -norm is not convex. In practice this can be implemented by convex relaxation to the ℓ 1 {\displaystyle \ell ^{1}} -norm. While entry-wise regularization with an ℓ 1 {\displaystyle \ell ^{1}} -norm will find solutions with a small number of nonzero elements, applying an ℓ 1 {
AdTruth
AdTruth is a software product and the digital media division of 41st Parameter, a company headquartered in Scottsdale, Arizona, with regional offices in San Jose, California; London, England; and Munich, Germany. AdTruth allows marketers to recognize and reach target audiences across online devices. AdTruth software identifies users for targeting, tracking, performance tracking across digital media, including mobile and desktop, by analysing patterns in large numbers of advertisements served over the internet, rather than through the use of cookies. == History == AdTruth was founded in 2011 by Ori Eisen of 41st Parameter, to repurpose the company's fraud detection and prevention technology, for use within the advertising industry to accurately target intended audiences, particularly in mobile. Eisen was joined by James Lamberti in the role of vice president and general manager. In 2012 41st Parameter raised $13 million in Series D financing from Norwest Venture Partners, Kleiner Perkins Caufield & Byers, Jafco Ventures and Georgian Partners, bringing total funding to about $35 million. In May 2012, AdTruth hosted a meeting of digital media executives to discuss Apple’s UDID deprecation, with the intent of developing a device-neutral replacement standard. AdTruth joined the World Wide Web Consortium's Tracking Protection Working Group, which provides guidance for implementing and adhering to Do Not Track policies. AdTruth also worked with privacy firm Truste to create a privacy compliant Do Not Track-style mechanism for mobile. In 2013, the company Experian purchased 41st Parameter, acquiring AdTruth as part of the deal. == Product == AdTruth software helps marketers track, target and retarget consumers using more than 100 parameters, including milliseconds in differences in the internal clock setting, to recognize a particular device anonymously. AdTruth's technology uses non-UDID information to identify a wide range of devices for cookieless ad targeting. Its technology currently has about a 90 percent accuracy rate on iOS, higher on Android and desktop. AdTruth also has mobile web to app bridging capabilities as well as DeviceInsight technology, enabling marketers to identify users across mobile web and app content. 41st Parameter's patented AdTruth technology is being used by MdotM, in response to the deprecation of the UDID that included tracking and targeting capabilities. == Competitors == AdTruth's main competitor is BlueCava, which deploys a similar device-fingerprinting technology.