GPT-5 is a multimodal large language model developed by OpenAI and the fifth in its series of generative pre-trained transformer (GPT) foundation models. Preceded in the series by GPT-4, it was launched on August 7, 2025. It is publicly accessible to users of the chatbot products ChatGPT and Microsoft Copilot as well as to developers through the OpenAI API. == Background == On April 14, 2023, Sam Altman, the chief executive officer of OpenAI, spoke at an event at the Massachusetts Institute of Technology and said that the company was not training GPT-5 at that time. He stated that OpenAI was "prioritizing GPT-4 development" and that "we are not and won't for some time" release GPT-5. On July 18, OpenAI filed for a "GPT-5" trademark in the United States. On November 13, Altman confirmed to the Financial Times that the company was working to develop GPT-5. According to The Information, "[f]or much of the second half of 2024, OpenAI was developing a model known internally as Orion and intended to become GPT-5", "[b]ut the Orion effort failed to produce a better model, and the company instead released it as GPT-4.5 in February [2025]." By late July 2025, OpenAI was widely anticipated as planning to release GPT-5 in early August. On July 30, The Verge reported that "Microsoft is getting ready for GPT-5" as "sources familiar with Microsoft's AI plans" told an editor that the company was testing a new mode for its Copilot chatbot that would offer a model that "thinks deeply or quickly based on the task". On August 5, in the leadup to the release of GPT-5, OpenAI released GPT-OSS, a set of two open-weight models that have reasoning capabilities. GPT-5 was then unveiled during a livestream event on August 7. == Capabilities == At the time of its release, GPT-5 had state-of-the-art performance on benchmarks that test mathematics, programming, finance, and multimodal understanding. According to OpenAI, improvements over its predecessor models include faster response times, better coding and writing skills, more accurate answers to health questions, and lower levels of hallucination. Also, compared to previous models, GPT-5 aims to give safe, high-level responses to potentially harmful queries rather than outright declining them, an approach that OpenAI refers to as "safe completions", aiming to result "in GPT-5 being able to refuse more unsafe questions, while offering fewer rejections to users seeking harmless information." In addition, GPT-5 was trained to give more critical, "less effusively agreeable" answers compared to its predecessor models. Days before the launch of GPT-5, two early testers of the model stated that they were "impressed" by its ability to code and to solve mathematical and scientific problems. They suggested that the model shows great improvement from GPT-4, but not as large of a gain as from GPT-3 to GPT-4. A day prior to the release of GPT-5, during a press briefing, Sam Altman, the chief executive officer of OpenAI, called GPT-5 "a significant step along the path to AGI", referring to artificial general intelligence, the hypothetical level of intelligence that OpenAI defines as the ability to perform any economically valuable task that a human can. According to Altman, GPT-5 is "significantly better" than its predecessors, offering "PhD-level" abilities across a wide range of tasks. The exact energy consumption of GPT-5 use has not been disclosed by OpenAI. Researchers at the University of Rhode Island estimated that a medium-length response consumes slightly over 18 watt-hours, equivalent to using an incandescent bulb for 18 minutes. === Architecture === GPT-5 is a system that contains a fast, high-throughput model, a deeper reasoning model, and a real-time router that decides which model to use based on conversation type, complexity, tool needs, and explicit user intent. Altman had previously criticized the manual model picker for being overly complex, suggesting a need for unification. GPT-5 also includes agentic functionality through which it can set up its own desktop and can use its browser to search autonomously for sources that relate to its task. The GPT-5 system card defines two fast, high-throughput models – gpt-5-main and gpt-5-main-mini – and two thinking models – gpt-5-thinking and gpt-5-thinking-mini. In the OpenAI API, developers can access the thinking model, its mini version, and gpt-5-thinking-nano, an even smaller and faster nano version of the thinking model. The version of GPT-5 that is accessible via the API has adjustable reasoning effort (low, medium, high, or minimal) and verbosity (low, medium, or high). Additionally, ChatGPT provides access to gpt-5-thinking with a setting that makes use of parallel test-time compute, referred to as gpt-5-thinking-pro. == Limitations == === Safety === Neuraltrust, a security research company, claimed to have successfully compromised GPT-5 within its first day of testing the model. According to its report, it enabled GPT-5 to generate detailed instructions for manufacturing explosive devices. SPLX, another company, conducted similar tests and came to similar conclusions about GPT-5's security. Their assessments suggest that GPT-5 has significant security gaps, potentially rendering it as being unsafe for use in a corporate environment. == Training == According to AIMultiple, GPT-5 is natively multimodal, meaning that it was trained from scratch on multiple modalities (like text and images) at once without relying on already-trained language or vision models. Its training process involved three stages: unsupervised pretraining, supervised fine-tuning, and reinforcement learning from human feedback. Pretraining used a large-scale multilingual dataset of books, articles, web pages, academic papers, and licensed sources. GPT-5's visual and text capabilities were described as having been developed alongside each other throughout training, unlike with GPT-4. == Use == GPT-5 is used in ChatGPT. Although GPT-5 is free for all ChatGPT users, Plus users get higher use limits while Pro users get unlimited access to GPT-5 as well as limited access to GPT-5 Pro. Standard limits for lower-tier users on responses per hour still apply. Additionally, with the introduction of GPT-5, ChatGPT's "Advanced Voice Mode" was replaced by "ChatGPT Voice", which is supposed to enable more natural-sounding conversations. OpenAI stated that "Standard Voice Mode retires on September 9, 2025, unifying all users on ChatGPT Voice". On November 24, 2025, the feature of shopping research was added to ChatGPT, claimed to be a mini model post-trained on gpt-5-thinking-mini. GPT-5 is also available in Microsoft Copilot, and Microsoft stated that it will incorporate GPT-5 into a wide variety of its products. According to 9to5Mac, Apple Inc. is planning to integrate the model into the Apple Intelligence feature in its iOS 26, iPadOS 26, and macOS Tahoe operating systems. It is also accessible via the OpenAI API. A number of American companies were reported as having received access to GPT-5 ahead of its launch. OpenAI stated that the private health insurance company Oscar Health was checking applications from its policyholders with the model. In addition, Uber was using GPT-5 for its customer support system; GitLab, Windsurf, and Cursor were using the model for software development; and the Spanish bank BBVA was using it for financial analysis. Other companies that OpenAI listed as having used GPT-5 pre-release include Amgen, Lowe's, and Notion. == Reception == === Critical reviews === Grace Huckins in MIT Technology Review found that, "[w]hereas o1 was a major technological advancement, GPT-5 is, above all else, a refined product." In response to claims that Sam Altman, the chief executive officer of OpenAI, had made about the model, she stated that "GPT-5 will furnish a more pleasant and seamless user experience. That's not nothing, but it falls far short of the transformative AI future that Altman has spent much of the past year hyping." In response to Altman's claim that GPT-5 is "a significant step along the path" to artificial general intelligence, she noted: "[M]aybe he's right—but if so, it's a very small step." In The Information, Stephanie Palazzolo praised GPT-5's coding capabilities. According to Matteo Wong in The Atlantic, GPT-5 "is intuitive, fast, and efficient; adapts to human preferences and intentions; and is easy to personalize." He stated: "At this stage of the AI boom, when every major chatbot is legitimately helpful in numerous ways, benchmarks, science, and rigor feel almost insignificant. What matters is how the chatbot feels [...]". John Herrman from the New York magazine wrote: "Casual users who encounter GPT-5 through ChatGPT aren't likely to feel like they're using a completely different product [...] while people who use it for software development or in a corporate context are more likely to notice a major change." Mashable's Christian de Looper found that "GPT-5
NCover
NCover is a .NET code coverage tool. There are two non-related NCover products that do .NET code coverage. There is an open source NCover that can be found on SourceForge and there is a company called NCover, LLC. There has been additional development on both products since this 2004 reference. The company NCover, LLC began when the founder, Peter Waldschmidt, decided to commercialize the open source tool he created. The commercial versions were launched in 2007, but the last supported free version 1.5.8 is still available on the company site.
Social media use by the Islamic State
The Islamic State is widely known for its posting of disturbing content, such as beheading videos, on the internet. This propaganda is disseminated through websites and many social media platforms such as Twitter, Facebook, Telegram, and YouTube. By utilizing social media, the organization has garnered a strong following and successfully recruited tens of thousands of followers from around the world. In response to its successful use of social media, many websites and social media platforms have banned accounts and removed content promoting the Islamic State from their platforms. == Background == The Islamic State is a Jihadist militant group and a former unrecognised proto-state. The group sophisticatedly utilizes social media as a tool for spreading its message and for international recruitment. == Target audience == IS targets a variety of different groups both in the Middle East and Western Countries. There are a wide variety of motives for why fighters may be prompted to join IS. Researchers from Quantum cite nine attributes characteristic of a fighter looking to join IS: status seeking, identity seeking, revenge, redemption, thrill, ideology, justice, and death. The standard IS recruit, both from the Middle East and Western countries, is relatively young. The average age of IS fighters is around 26 years old, with 86% of recruits being male. Middle Eastern recruits come from economically disadvantaged backgrounds in Northern Iraq. Recent destruction in the Iraq War and Syrian Civil War has created hatred of Western Powers in the region. By 2025, researchers identified a significant shift toward targeting minors and adolescents, a phenomenon dubbed the "Alt-Jihad." This younger demographic is targeted not through theological arguments, but through a "victimhood-revenge" narrative that blends extremist ideology with pop-culture aesthetics in gaming environments like Roblox and Minecraft. In 2024 alone, 42 minors were arrested in Europe for involvement in IS-related plotting or propaganda. Western recruits are often second or third-generation immigrants. Computer scientists Zeeshan ul-hassan Usmani also found that the majority of the Western recruits do not feel "at home" in their home country. As a result, these fighters often have desires to go abroad and escape conditions in their home country. In addition to recruitment, IS's social media presence is also meant to intimidate and spread terror around the world. IS's posting of beheadings and other execution videos primarily target the Western world. == Content and messages == IS produces propaganda videos that range from video executions to full-length documentaries. The videos have a high production quality and incorporate montages, slow motion scenes, and are often accompanied by a short dialogue. IS has a dedicated team of over 100 media insurgents dedicated to recording these videos. While the group previously relied on glossy magazines like Dabiq, post-territorial strategies have shifted focus to the weekly newsletter Al-Naba. Unlike previous publications designed for recruitment, Al-Naba serves as a "central pillar" of the group's media strategy, focusing on bureaucratic reporting and military statistics to project a narrative of endurance and maintain internal cohesion among dispersed fighters. The IS executions typically consist of beheadings or mass shootings in retaliation to western intervention in IS territory. The particular videos that IS often post include executions of "enemies of the Caliphate," which often consist of westerners or Jordanian nationals. Most infamously, an executioner nicknamed Jihadi John was seen in many of these videos prior to his death in 2015. Jihadi John is notorious for executing many US, UK, and Japanese citizens such as Steven Sotloff, David Haines, and Alan Henning. In many of the videos and materials produced by IS, there is the theme of inclusion and brotherhood. Additionally, the videos also focus on three main messages: Convey narrative of global war and ultimate victory Radicalize populations globally Encourage international lone state actor and small cell attacks in support of IS These messages can be seen throughout all content produced by the Islamic State such as war documentaries, execution videos, and Rumiyah (magazine). == Social media usage == From 2013 to 2014, the organization primarily used mainstream platforms such as Twitter, Facebook, and YouTube. In 2014, these large social media platforms removed IS content. Since then, IS has chosen to utilize social media platforms that either protect their content or allow for content to quickly be reposted. These platforms of choice are Telegram, Justpaste.it, and Surespot, until the latter's shutdown in 2022. By 2025, the group had further diversified into decentralized platforms like Rocket.Chat and TamTam to evade moderation. IS also implements marketing initiatives like “Jihadist Follow Friday,” which encourages users to follow new IS-related accounts each Friday. This specific hashtag mirrors commonly used hashtags such as #motivation monday or #throwbackthursday. To augment their online presence and popularity, the organization encourages their followers to use a plethora of Arabic hashtags, which translate to #theFridayofSupportingISIS, and #CalamityWillBefalltheUS. This allows them to gain followers each week while promoting their community and message on a weekly basis. === Twitter === During 2014, there were an estimated 46,000 to 90,000 Twitter accounts that advocated for IS or were run by supporters of the group. In 2015, Twitter reported that it banned 125,000 IS sympathetic accounts. In 2016, it published an update of 325,000 deleted accounts. Though many accounts have been suspended, IS supporters often create new accounts. Twitter defines those who recreate accounts as “resurgents” and explains that these are often difficult accounts to remove completely, since they tend to pop back up in alternate forms. It is estimated that approximately 20% of all IS affiliated Twitter accounts can be traced back to fake accounts created by the same user. Many of these accounts are traced back to the “Baqiya family,” which is an online network of thousands of IS followers. Many of these accounts are active during important IS military victories. During the IS march on Mosul, there were about 42,000 tweets on Twitter supporting the invasion. === Telegram === During 2014, IS became very active on Telegram after many major social media platforms banned IS content and sympathetic accounts. Telegram is an encrypted messaging application. The platform by nature is created as an end-to-end user encryption platform. Further, it also has special features such as the self-destruct timer which erase all evidence and messages. The app has a user data protection policy because violating this policy could potentially damage the app’s brand of customer privacy. Government agencies have been unable to break Telegram's encryption technology. On Telegram, IS often uses the hashtag #KhilafahNews to attract their users. Telegram is used by IS to plan social media campaigns on alternate platforms. The organization also uses Telegram as an anchor platform to connect with their user base when their other accounts are banned on Twitter and Facebook. On 28 February 2016 a video was uploaded threatening to expose the najaasah and shoot the hesitates. Produced by Ibn-Altayb and distributed by Al-Hayat, the video shows footage of Bruxelles attacks and the victims. In July 2017, Telegram came under scrutiny from the media and news media outlets. It has been documented that IS gunmen have used this app to maintain contact with IS leaders in Raqqa days before terror attacks in Turkey, Berlin, and St. Petersburg. Despite concerns from Western media, there has been little to no action taken against IS accounts on Telegram. In April 2019 a video was uploaded in which they urged lone wolves to attempt to attack during the Holy Week in Sevilla and Málaga. In Sevilla, a jihadist who intended to perform a lone wolf attack was arrested. === TikTok === In October 2019, it was reported that IS recruitment content was discovered on TikTok. Approximately two dozen accounts were subsequently shut down in response. By 2025, TikTok had evolved into a "low-threshold" gateway for extremist recruitment, characterized by researchers as part of a "Virtual Caliphate Complex." Nearly 93 unofficial IS support groups, known as "feeder groups," were found to be repackaging official IS content into short-form videos with pink hearts, catchy music, and internet memes to evade detection and appeal to the "TikTok generation." This content often promotes a "victimhood-revenge" narrative rather than complex theology, specifically designed to radicalize minors. === Justpaste.it === Justpaste.it, an anonymous photo and text sharing website, has also been utilized heavily. With the option to lock images, the website allows anonymous
Giditraffic
GidiTraffic (or GIDITRAFFIC) is an online social service started on 23 September 2011. Based primarily on social media, the service employs crowdsourcing as its primary means of providing real-time traffic updates to subscribers on its platform. The service, delivered free of charge, affords its users access to various types of information. Though its broadest category of users is road users and motorists, GIDITRAFFIC lends itself as a platform for answering inquiries from anyone who requires information on any subject of interest. GIDITRAFFIC's core competence is in vehicular traffic reports, however, the service also handles all other forms of traffic (going by the fact that the word traffic also means "the mutual exchange of information"). == Operation == Users of the service log on to its Twitter feed to get up-to-date traffic information or to post a general inquiry, which GIDITRAFFIC then publishes to all subscribers. Through crowdsourced replies, a requester receives numerous responses from other subscribers who have seen the question and can provide a relevant answer. In addition, updates are provided by subscribers to the platform via their mobile devices, thereby making the service effective in delivering traffic updates as they occur, and providing timely answers to other user inquiries. This informs GIDITRAFFIC's motto of "Lending each other an eye", alluding to the collaboration and cooperation between the platform's users in making the service indispensable to its users. == Reception == On Twitter, which is its primary platform, the service caters to over 1,800,000 subscribers, with the number increasing daily. The popularity of the platform stems from the fact that it not only keeps its subscribers abreast of the traffic situation in Lagos, the commercial capital city of Nigeria (well known for its many traffic jams), but users in other parts of the world. For a regular user of the platform, knowing where to avoid getting to a set destination in good time is well worth the two or three minutes it takes to access and scroll through the GIDITRAFFIC feed for updates. Another interesting aspect of this platform is the identity of the person behind it. The sustained anonymity of this individual has sparked many discussions centering on his or her possible identity. Online, GIDITRAFFIC continuously publishes traffic updates and user questions, while keeping up witty interactions with the platform's followers round the clock – adding to the mystery and persona of the GIDITRAFFIC owner. == Awards and recognition == In early 2012, GIDITRAFFIC received a nomination for a Shorty Award in the Life-Saving Hero category. Although this did not translate into a win, it brought recognition and wider exposure for the service from international news outlets such as the BBC, Washington Post. and New York Times. Back home in Nigeria, also in 2012, GIDITRAFFIC was honored with a Future Award for Best Use of New Media in recognition of the huge impact the service has had in terms of helping Lagos residents better manage time spent in traffic. == Mobile Applications == In 2012, GIDITRAFFIC partnered with telecommunications company Nokia to produce a downloadable mobile traffic application (the GIDITRAFFIC application, available for Nokia Asha phones on Nokia's online store). There are plans to extend the application to a wider range of mobile phone platforms. On 4 September 2013, the GIDITRAFFIC application for Nokia Lumia phones using Windows Phone 8 was launched on the Windows App Store.
Redshift (theory)
Redshift is a techno-economic theory suggesting hypersegmentation of information technology markets based on whether individual computing needs are over or under-served by Moore's law, which predicts the doubling of computing transistors (and therefore roughly computing power) every two years. The theory, proposed and named by New Enterprise Associates partner and former Sun Microsystems CTO Greg Papadopoulos, categorized a series of high growth markets (redshifting) while predicting slower GDP-driven growth in traditional computing markets (blueshifting). Papadopoulos predicted the result will be a fundamental redesign of components comprising computing systems. == Hypergrowth market segments (redshifting) == According to the Redshift theory, applications "redshift" when they grow dramatically faster than Moore's Law allows, growing quickly in their absolute number of systems. In these markets, customers are running out of datacenter real-estate, power and cooling infrastructure. According to Dell Senior Vice President Brad Anderson, “Businesses requiring hyperscale computing environments – where infrastructure deployments are measured by up to millions of servers, storage and networking equipment – are changing the way they approach IT.” While various Redshift proponents offer minor alterations on the original presentation, “Redshifting” generally includes: === ΣBW (Sum-of-Bandwidth) === These are companies that drive heavy Internet traffic. This includes popular web-portals like Google, Yahoo, AOL and MSN. It also includes telecoms, multimedia, television over IP, online games like World of Warcraft and others. This segment has been enabled by widespread availability of high-bandwidth Internet connections to consumers through a DSL or cable modem. A simple way to understand this market is that for every byte of content served to a PC, mobile phone or other device over a network, there must exist computing systems to send it over the network. === High performance computing (HPC) === These are companies that do complex simulations that involve (for example) weather, stock markets or drug-design simulations. This is a generally elastic market because businesses frequently spend every "available" dollar budgeted for IT. A common anecdote claims that cutting the cost of computing by half causes customers in this segment to buy at least twice as much, because each marginal IT dollar spent contributes to business advantage. === prise (or "Star-prise") === These are companies that aggregate traditional computing applications and offer them as services, typically in the form of Software as a Service (SaaS). For example, companies that deploy CRM are over-served by Moore's Law, but companies that aggregate CRM functions and offer them as a service, such as Salesforce.com, grow faster than Moore's Law. === The eBay crisis === A prime example of redshift was a crisis at eBay. In 1999 eBay suffered a database crisis when a single Oracle Database running on the fastest Sun machine available (these tracking Moore's law in this period) was not enough to cope with eBay's growth. The solution was to massively parallelise their system architecture. == Traditional computing markets (blueshifting) == Redshift theory suggests that traditional computing markets, such as those serving enterprise resource planning or customer relationship management applications, have reached relative saturation in industrialized nations. Thereafter, proponents argued further market growth will closely follow gross domestic product growth, which typically remains under 10% for most countries annually. Given that Moore's Law continues to predict accurately the rate of computing transistor growth, which roughly translates into computing power doubling every two years, the Redshift theory suggests that traditional computing markets will ultimately contract as a percentage of computing expenditures over time. Functionally, this means “Blueshifting” customers can satisfy computing requirement growth by swapping in faster processors without increasing the absolute number of computing systems. == Consequences and industry commentary == Papadopoulos argued that while traditional computing markets remain the dominant source of revenue through the late 2000s, a shift to hypergrowth markets will inevitably occur. When that shift occurs, he argued computing (but not computers) will become a utility, and differentiation in the IT market will be based upon a company's ability to deliver computing at massive scale, efficiently and with predictable service levels, much like electricity at that time. If computing is to be delivered as a utility, Nicholas Carr suggested Papadopoulos' vision compares with Microsoft researcher Jim Hamilton, who both agree that computing is most efficiently generated in shipping containers. Industry analysts are also beginning to quantify Redshifting and Blueshifting markets. According to International Data Corporation vice president Matthew Eastwood, "IDC believes that the IT market is in a period of hyper segmentation... This a class of customers that is Moore's law driven and as price performance gains continue, IDC believes that these organizations will accelerate their consumption of IT infrastructure.” == History and nomenclature == Key portions of Papadopoulos' theory were first presented by Sun Microsystems CEO Jonathan Schwartz in late 2006. Papadopoulos later gave a full presentation on Redshift to Sun's annual Analyst Summit in February 2007. The term Redshift refers to what happens when electromagnetic radiation, usually visible light, moves away from an observer. Papadopoulos chose this term to reflect growth markets because redshift helped cosmologists explain the expansion of the universe. Papadopoulos originally depicted traditional IT markets as green to represent their revenue base, but later changed them to “blueshift,” which occurs when a light source moves toward an observer, similar to what would happen during a contraction of the universe.
NetOwl
NetOwl is a suite of multilingual text and identity analytics products that analyze big data in the form of text data – reports, web, social media, etc. – as well as structured entity data about people, organizations, places, and things. NetOwl utilizes artificial intelligence (AI)-based approaches, including natural language processing (NLP), machine learning (ML), and computational linguistics, to extract entities, relationships, and events; to perform sentiment analysis; to assign latitude/longitude to geographical references in text; to translate names written in foreign languages; and to perform name matching and identity resolution. NetOwl's uses include semantic search and discovery, geospatial analysis, intelligence analysis, content enrichment, compliance monitoring, cyber threat monitoring, risk management, and bioinformatics. == History == The first NetOwl product was NetOwl Extractor, which was initially released in 1996. Since then, Extractor has added many new capabilities, including relationship and event extraction, categorization, name translation, geotagging, and sentiment analysis, as well as entity extraction in other languages. Other products were added later to the NetOwl suite, namely TextMiner, NameMatcher, and EntityMatcher. NetOwl has participated in several 3rd party-sponsored text and entity analytics software benchmarking events. NetOwl Extractor was the top-scoring named entity extraction system at the DARPA-sponsored Message Understanding Conference MUC-6 and the top-scoring link and event extraction system in MUC-7. It was also the top-scoring system at several of the NIST-sponsored Automatic Content Extraction (ACE) evaluation tasks. NetOwl NameMatcher was the top-scoring system at the MITRE Challenge for Multicultural Person Name Matching. == Products == The NetOwl suite includes, among others, the following text and entity analytics products: === Text Analytics === NetOwl Extractor performs entity extraction from unstructured texts using natural language processing (NLP), machine learning (ML), and computational linguistics. Extractor also performs semantic relationship and event extraction as well as geotagging of text. It is used for a variety of data sources including both traditional sources (e.g., news, reports, web pages, email) and social media (e.g., Twitter, Facebook, chats, blogs). It runs on a variety of Big Data analytics platforms, including Apache Hadoop and LexisNexis’s High-Performance Computer Cluster (HPCC) technology. It has been integrated with a number of 3rd party analytical tools such as Esri ArcGIS and Google Earth/Maps. === Identity Analytics === NetOwl NameMatcher and EntityMatcher perform name matching and identity resolution for large multicultural and multilingual entity databases using machine learning (ML) and computational linguistics approaches. They are used for applications such as anti–money laundering (AML), watch lists, regulatory compliance, fraud detection, etc.
Digital first
Digital first is a communication theory that publishers should release content into new media channels in preference to old media. The premise behind the theory is that after the advent of Internet, most established media organizations continued to give priority to traditional media. Over time, those organizations faced a choice to either publish first in digital media or traditional media. A "digital first" decision occurs when a publisher chooses to distribute information online in preference to or at the expense of traditional media like print publishing. Many employers and employees find it challenging to imagine using digital first practices. Distributing content digital first introduces new practices, including a need to manage the data which tracks readership. Many paper print publishers feel intimidated by the idea of publishing content online before publishing it in paper media. Comedian John Oliver in the show Last Week Tonight criticized digital first practices as a cause of lower standards in journalism. == Digital-First Transformation in Business and Education == The classical perspective of an information system is that it represents and reflects physical reality. However, it is increasingly evident that digital technologies not only represent reality but also actively shape it, as, in many instances, the digital version is created first, and the physical version follows. Gradually, digital infrastructures are integrated in people's work and life, shaping a digital environment through technologies such as 5G, sensors, and blockchain. The Digital First Framework, developed by Professor Youngjin Yoo, is a conceptual approach that helps the physical companies in the integration of digital technologies into the core of product and service design. The shift from traditional cars, where the physical vehicle precedes its digital representation on Google maps, to autonomous vehicles, where the digital representation (the blue dot) is created first, emphasizes the digital-first mindset in the design and operation of systems. In today's business environment, it's critical for organizations to embrace a digital-first strategy. Companies built on digital platforms will significantly diverge from traditional, hierarchical business structures that typically focus on a single product or market. These digitally-centered enterprises will offer products and services that are tailored to individual requirements, utilizing algorithms to assess needs based on specific situations, and relying on external partners to provide these solutions. This highlights the need to transform traditional R&D practices. It's essential for R&D teams to move beyond their laboratories and immerse themselves in the environments of their users. Understanding the context of use is fundamental to creating a relevant platform. As an illustration, the concept of Digital-first, as defined by Rohm et al. (2019), involves the integration of digital projects within educational courses, exemplified by institutions like M-School. The program adopts a programmatic approach, where successive courses progressively build upon one another, adopting an all-encompassing perspective that regards all aspects of marketing as inherently digital. Students actively participate in real-world projects, including campaigns for community improvement, and are tasked with generating content for diverse platforms. Through hands-on collaboration with live clients and the utilization of tools such as Google AdWords and Facebook Advertising, students acquire practical experience in the realms of digital marketing and analytics. == vBook == A vBook is an eBook that is digital first media with embedded video, images, graphs, tables, text, and other media.