In statistics, the generalized canonical correlation analysis (gCCA), is a way of making sense of cross-correlation matrices between the sets of random variables when there are more than two sets. While a conventional CCA generalizes principal component analysis (PCA) to two sets of random variables, a gCCA generalizes PCA to more than two sets of random variables. The canonical variables represent those common factors that can be found by a large PCA of all of the transformed random variables after each set underwent its own PCA. == Applications == The Helmert-Wolf blocking (HWB) method of estimating linear regression parameters can find an optimal solution only if all cross-correlations between the data blocks are zero. They can always be made to vanish by introducing a new regression parameter for each common factor. The gCCA method can be used for finding those harmful common factors that create cross-correlation between the blocks. However, no optimal HWB solution exists if the random variables do not contain enough information on all of the new regression parameters.
AI data center
An AI data center is a specialized data center facility designed for the computationally intensive tasks of training and running inference for artificial intelligence (AI) and machine learning models. Unlike general-purpose data centers, they are optimized for the parallel processing demands of AI workloads, typically using hardware such as AI accelerators (e.g., GPUs, TPUs) and high-speed interconnects. The global push to construct these specialized facilities accelerated dramatically during the AI boom of the 2020s. Memory manufacturers prioritized production of High Bandwidth Memory (HBM) essential for AI servers, which led to a global memory supply shortage amid a broader competition for advanced chips, power, and infrastructure. Major tech companies are estimated to spend $650 billion on AI data centers in 2026. == Architecture == Data centers for building and running large machine learning models contain specialized computer chips, GPUs, that use 2 to 4 times as much energy as their regular CPU counterparts (250-500 watts). AI data centers use 60 or more kilowatts per server rack, whereas more standard data centers typically use 5 to 10 kilowatts per rack. == Operators == As of August 2025, The Information tracked 18 planned or existing AI data centers in the United States, operated by Amazon Web Services, CoreWeave, Crusoe, Meta, Microsoft/OpenAI, Oracle, Tesla, and xAI. Other AI data center operators include Digital Realty and Alibaba. Data centers are also being built in China, India, Europe, Saudi Arabia, and Canada. The New Yorker described CoreWeave as the most prominent AI data center operator in the United States. Two types of data center providers for machine learning have been noted: hyperscalers and neoclouds. The Verge listed large technology companies such as Google, Meta, Microsoft, Oracle and Amazon as hyperscalers. The New York Times described neoclouds as "a new generation of data center providers". CoreWeave, Nebius, Nscale, and Lambda have been described as examples of neoclouds. In January 2025, OpenAI, in partnership with Oracle and Softbank, announced the Stargate project, which as of September 2025 is composed of six built or proposed AI data centers in the United States. In response to the Stargate project, Amazon launched in October 2025 an AI data center on 1,200 acres of farmland in Indiana. This data center, known as Project Rainier, is one of the largest AI data centers in the world, with Amazon spending $11 billion on the project. Rainier is specifically intended for training and running machine learning models from Anthropic. As of that time, this facility contains seven data centers (out of an estimated 30 planned) and will use 2.2 gigawatts of electricity (equivalent to 1 million households) and millions of gallons of water per year. Computer chips from Annapurna Labs and Anthropic, Trainium 2, were designed for use in such facilities. Amazon pumped millions of gallons of water out of the ground to construct the data center, and as of June 2025, Indiana state officials are investigating whether this dewatering process led to dry wells for local residents. In November 2025, Anthropic announced a plan in partnership with Fluidstack to develop artificial intelligence infrastructure in the United States, including data centers in New York and Texas, worth $50 billion. Other AI data center projects include the Colossus supercomputer from xAI, a Louisiana-based project from Meta, Hyperion, expected to use 5 GW of power, and a second Ohio-based Meta project, Prometheus, with a capacity of 1 GW. A 3,200-acre AI data center, capable of 4.4-4.5 GW of power and located on the decommissioned Homer City Generating Station, is under construction as of 2025, and will use seven 30-acre gas generating stations supplied by EQT. As of December 2025, CRH is working on over 100 data centers in the United States. In 2025, ExxonMobil and NextEra announced plans to build a data center powered by natural gas and using carbon capture technology, with 1.2 GW of power capacity. They previously purchased 2,500 acres of land in the Southeastern United States and plan to market the data center to an artificial intelligence company. The increased interest in AI data centers has led to several executives from companies in that space becoming billionaires, including CoreWeave, QTS, Nebius, Astera Labs, Groq, Fermi (which is connected to former United States Secretary of Energy Rick Perry), Snowflake and Cipher Mining. Several companies involved in cryptocurrency mining, such as Bitdeer, CoreWeave, Cipher Mining, TeraWulf, IREN, Core Scientific, and CleanSpark have also been involved with AI data centers. == Finances == Between January and August 2024, Microsoft, Meta, Google and Amazon collectively spent $125 billion on AI data centers. Citigroup forecasted that $2.8 trillion would be spent on AI data centers by 2030, while McKinsey and Company estimated that almost $7 trillion would be spent globally by that time. According to S&P Global, $61 billion has been spent on the data center market as a whole in 2025, while debt issuance for data centers was $182 billion during the same year. Large technology companies have offloaded the financial risks of building AI data centers by setting up special purpose vehicles or by contracting with neoclouds. For example, Meta's Hyperion was mostly funded by Blue Owl Capital, which did so using a bond offering from PIMCO. Those bonds were sold to a number of clients, including BlackRock. Meta did not borrow money itself and instead established a special purpose vehicle from which it would rent the data center. This deal was structured by Morgan Stanley for $30 billion, the largest known private capital transaction as of 2025. Neoclouds such as CoreWeave have gone into debt to buy computer chips from Nvidia for their data centers, and the chips themselves have been used for loan collateral. As of December 2025, CoreWeave took out three GPU-backed loans, collectively worth $12.4 billion, from private credit firms (Blackstone, Coatue, BlackRock, PIMCO) and from banks (Goldman Sachs, JPMorgan Chase, Wells Fargo). Thus, these companies provide an indirect connection between private credit and established banks. Data centers have also established asset-backed securities, and debt for data centers has its own derivative financial products. The real estate industry, including asset managers, public companies and private investors, has also invested in data centers. == Energy sourcing == == Environmental footprint == Average AI data centers have an electricity footprint equivalent to 100,000 households, and use billions of gallons of water for cooling their hardware. In 2025, the International Energy Agency estimated that the larger AI data centers currently under construction could consume as much electricity as 2 million households. A 2024 report from the United States Department of Energy stated that data centers overall used 17 billion gallons of water per year in the United States, primarily due to "rapid proliferation of AI servers", and that this usage was forecasted to grow to nearly 80 billion gallons by 2028. Researchers estimated that AI data centers in the United States would emit 24-44 million metric tons of carbon dioxide and use 731–1,125 million cubic meters of water per year between 2024 and 2030. Peaking power plants, which have been proposed as a power source for AI data centers, emit sulfur dioxide and have historically been located disproportionately near communities of color in the United States. Reciprocating internal combustion engines, proposed as another power source for a data center, emit PM 2.5, nitrogen oxides, and volatile organic compounds. == AI data centers in the United States == In the United States, both the Biden administration and second Trump administration supported the construction of AI data centers. In January 2025, then-president Joe Biden signed an executive order for federal government agencies to support AI data centers on federal sites built by private companies, study their effect on energy prices, and encourage their use of renewable energy. In April 2025, the United States Department of Energy suggested 16 possible sites, including Los Alamos National Laboratory, Sandia National Laboratories and Oak Ridge National Laboratory. In its July 2025 AI Action Plan, the second Trump administration supported increased production of AI data centers. Several US states have incentivized local data center construction. For example, in 2024, lawmakers in Michigan approved tax breaks for data center equipment and construction material. Some data center companies have also invested or promised to invest in the infrastructure of local communities. In December 2025, Democratic senators Elizabeth Warren, Chris Van Hollen, and Richard Blumenthal wrote to seven technology companies (Google, Microsoft, Amazon, Meta, CoreWeave, Digital Realty, and Equinix) that they w
Ciphertext
In cryptography, ciphertext or cyphertext is the result of encryption performed on plaintext using an algorithm, called a cipher. Ciphertext is also known as encrypted or encoded information because it contains a form of the original plaintext that is unreadable by a human or computer without the proper cipher to decrypt it. This process prevents the loss of sensitive information via hacking. Decryption, the inverse of encryption, is the process of turning ciphertext into readable plaintext. Ciphertext is not to be confused with codetext, because the latter is a result of a code, not a cipher. == Conceptual underpinnings == Let m {\displaystyle m\!} be the plaintext message that Alice wants to secretly transmit to Bob and let E k {\displaystyle E_{k}\!} be the encryption cipher, where k {\displaystyle _{k}\!} is a cryptographic key. Alice must first transform the plaintext into ciphertext, c {\displaystyle c\!} , in order to securely send the message to Bob, as follows: c = E k ( m ) . {\displaystyle c=E_{k}(m).\!} In a symmetric-key system, Bob knows Alice's encryption key. Once the message is encrypted, Alice can safely transmit it to Bob (assuming no one else knows the key). In order to read Alice's message, Bob must decrypt the ciphertext using E k − 1 {\displaystyle {E_{k}}^{-1}\!} which is known as the decryption cipher, D k : {\displaystyle D_{k}:\!} D k ( c ) = D k ( E k ( m ) ) = m . {\displaystyle D_{k}(c)=D_{k}(E_{k}(m))=m.\!} Alternatively, in a non-symmetric key system, everyone, not just Alice and Bob, knows the encryption key; but the decryption key cannot be inferred from the encryption key. Only Bob knows the decryption key D k , {\displaystyle D_{k},} and decryption proceeds as D k ( c ) = m . {\displaystyle D_{k}(c)=m.} == Types of ciphers == The history of cryptography began thousands of years ago. Cryptography uses a variety of different types of encryption. Earlier algorithms were performed by hand and are substantially different from modern algorithms, which are generally executed by a machine. === Historical ciphers === Historical pen and paper ciphers used in the past are sometimes known as classical ciphers. They include: Substitution cipher: the units of plaintext are replaced with ciphertext (e.g., Caesar cipher and one-time pad) Polyalphabetic substitution cipher: a substitution cipher using multiple substitution alphabets (e.g., Vigenère cipher and Enigma machine) Polygraphic substitution cipher: the unit of substitution is a sequence of two or more letters rather than just one (e.g., Playfair cipher) Transposition cipher: the ciphertext is a permutation of the plaintext (e.g., rail fence cipher) Historical ciphers are not generally used as a standalone encryption technique because they are quite easy to crack. Many of the classical ciphers, with the exception of the one-time pad, can be cracked using brute force. === Modern ciphers === Modern ciphers are more secure than classical ciphers and are designed to withstand a wide range of attacks. An attacker should not be able to find the key used in a modern cipher, even if they know any specifics about the plaintext and its corresponding ciphertext. Modern encryption methods can be divided into the following categories: Private-key cryptography (symmetric key algorithm): one shared key is used for encryption and decryption Public-key cryptography (asymmetric key algorithm): two different keys are used for encryption and decryption In a symmetric key algorithm (e.g., DES, AES), the sender and receiver have a shared key established in advance: the sender uses the shared key to perform encryption; the receiver uses the shared key to perform decryption. Symmetric key algorithms can either be block ciphers or stream ciphers. Block ciphers operate on fixed-length groups of bits, called blocks, with an unvarying transformation. Stream ciphers encrypt plaintext digits one at a time on a continuous stream of data, with the transformation of successive digits varying during the encryption process. In an asymmetric key algorithm (e.g., RSA), there are two different keys: a public key and a private key. The public key is published, thereby allowing any sender to perform encryption. The private key is kept secret by the receiver, thereby allowing only the receiver to correctly perform decryption. == Cryptanalysis == Cryptanalysis (also referred to as codebreaking or cracking the code) is the study of applying various methodologies to obtain the meaning of encrypted information, without having access to the cipher required to correctly decrypt the information. This typically involves gaining an understanding of the system design and determining the cipher. Cryptanalysts can follow one or more attack models to crack a cipher, depending upon what information is available and the type of cipher being analyzed. Ciphertext is generally the most easily obtained part of a cryptosystem and therefore is an important part of cryptanalysis. === Attack models === Ciphertext-only: the cryptanalyst has access only to a collection of ciphertexts or code texts. This is the weakest attack model because the cryptanalyst has limited information. Modern ciphers rarely fail under this attack. Known-plaintext: the attacker has a set of ciphertexts to which they know the corresponding plaintext Chosen-plaintext attack: the attacker can obtain the ciphertexts corresponding to an arbitrary set of plaintexts of their own choosing Batch chosen-plaintext attack: where the cryptanalyst chooses all plaintexts before any of them are encrypted. This is often the meaning of an unqualified use of "chosen-plaintext attack". Adaptive chosen-plaintext attack: where the cryptanalyst makes a series of interactive queries, choosing subsequent plaintexts based on the information from the previous encryptions. Chosen-ciphertext attack: the attacker can obtain the plaintexts corresponding to an arbitrary set of ciphertexts of their own choosing Adaptive chosen-ciphertext attack Indifferent chosen-ciphertext attack Related-key attack: similar to a chosen-plaintext attack, except the attacker can obtain ciphertexts encrypted under two different keys. The keys are unknown, but the relationship between them is known (e.g., two keys that differ in the one bit). == Famous ciphertexts == The Babington Plot ciphers The Shugborough inscription The Zimmermann Telegram The Magic Words are Squeamish Ossifrage The cryptogram in "The Gold-Bug" Beale ciphers Kryptos Zodiac Killer ciphers
Data room
Data rooms are secure spaces used for housing data, usually of a privileged or confidential nature. They can be physical data rooms, virtual data rooms (VDRs), or data centers. They are primarily used for a variety of corporate purposes, including data storage, document exchange, file sharing, financial transactions, and legal proceedings. Today, data rooms are central to workflows in mergers and acquisitions, venture capital, and corporate restructuring, increasingly utilizing artificial intelligence to securely manage and review large datasets. Historically, data rooms were strictly physical locations heavily guarded and monitored. Today, the vast majority of corporate data rooms are hosted virtually on secure cloud platforms, though physical rooms are still occasionally used for highly sensitive government or proprietary intelligence. == Physical Data Rooms == In mergers and acquisitions (M&A), the traditional data room genuinely consists of a physically secured and continually monitored room, normally in the vendor's offices or those of their legal counsel. Bidders and their advisers visit this room in order to inspect and report on various documents, legal contracts, and financial statements made available during the due diligence process. Historically, physical data rooms presented significant logistical challenges. Often, only one bidder at a time was allowed to enter to maintain document integrity and confidentiality. If new documents or new versions of documents were required, they had to be brought in by courier as hardcopies. Teams involved in large due diligence processes typically had to be flown in from many regions or countries and remain available throughout the process. Because these teams comprised a number of experts in different fields—such as legal counsel, forensic accountants, and industry specialists—the overall cost of keeping such groups on call near the physical data room was often extremely high. == Virtual Data Rooms (VDRs) == To address the costs and logistical bottlenecks of physical data rooms, virtual data rooms (VDRs) were developed to provide secure, online dissemination of confidential information. A VDR is essentially a secure cloud repository with strictly controlled access. Access is managed through secure log-ons supplied by the vendor or authority, which can be disabled at any time if a bidder withdraws from a transaction. Because much of the information released during corporate transactions is highly confidential, VDRs utilize digital rights management (DRM) to control information. Restrictions are applied to the viewers' ability to release data to third parties by disabling forwarding, copying, or printing capabilities. Modern VDRs also employ dynamic watermarking and detailed auditing capabilities. Detailed auditing is required for legal reasons so that a precise digital footprint is kept of who has viewed which version of each document, and for how long. Furthermore, modern VDR platforms are typically built to comply with stringent information security standards such as ISO 27001 and SOC 2. Transitioning from sequential physical data rooms to parallel virtual data rooms has been shown to significantly reduce the duration of M&A transactions while allowing sellers to field multiple bidders simultaneously. == Key Applications == Data rooms are commonly used by legal, accounting, investment banking, and private equity firms. Primary applications include: Mergers and Acquisitions (M&A): VDRs are central to the sell-side M&A process. After potential buyers sign a Non-Disclosure Agreement (NDA) and review a Confidential Information Memorandum (CIM), they are granted data room access to perform deep financial due diligence, such as Quality of Earnings (QoE) analysis and legal liability assessments. Venture Capital and Startups: Startups use data rooms as a centralized location for key operational data, capitalization tables, and financial projections to streamline due diligence for angel investors and venture capital firms during fundraising rounds. Initial Public Offerings (IPOs): Taking a company public requires intense regulatory scrutiny. Data rooms are used to securely share company histories and financial audits with investment bankers, legal teams, and regulatory bodies. Corporate Restructuring and Insolvency: During bankruptcies or corporate carve-outs, data rooms are used to organize outstanding debt profiles, creditor agreements, and operational liabilities. == Emerging Technologies == In recent years, the management of virtual data rooms has increasingly incorporated Artificial Intelligence (AI) and Machine Learning (ML). Generative AI and Natural Language Processing (NLP) tools are now integrated into VDRs to automatically index thousands of documents, perform auto-redaction of personally identifiable information (PII), and assist buy-side analysts in identifying hidden liabilities within unstructured text data during the due diligence phase. Modern AI algorithms can extract line items from financial statements to instantly populate structured databases.
Sumazi
Sumazi is a social media and social intelligence platform for enterprises, brands, and celebrities. Its technology performs social data analysis across social networking services including Facebook, Twitter and LinkedIn, to identify key people in his/her network who are experts, influencers or are located in a specific area for marketing, advertising or sales campaigns. The technology company was founded in 2011 by former Sun Microsystems employee Sumaya Kazi. The company was headquartered in San Francisco, California. The company was out of business by 2017. == Reception == Sumazi was one of 25 startups selected out of more than 1,200 to compete at TechCrunch Disrupt Startup Battlefield, where it won the Omidyar Network award for the startup "Most Likely to Change the World." Sumazi, which was based out of San Francisco, California, had been profiled in The New York Times as well as USA Today, which commented the advantages of the startup's location in the Silicon Valley. American Express OPEN Forum also featured Sumazi as a "Startup of the Week". Sumazi has additionally been mentioned in articles by Mashable, The Wall Street Journal, Current Editorials, Harvard Business Review, Smashing Magazine, and TechCrunch.
Superquadrics
In mathematics, the superquadrics or super-quadrics (also superquadratics) are a family of geometric shapes defined by formulas that resemble those of ellipsoids and other quadrics, except that the squaring operations are replaced by arbitrary powers. They can be seen as the three-dimensional relatives of the superellipses. The term may refer to the solid object or to its surface, depending on the context. The equations below specify the surface; the solid is specified by replacing the equality signs by less-than-or-equal signs. The superquadrics include many shapes that resemble cubes, octahedra, cylinders, lozenges and spindles, with rounded or sharp corners. Because of their flexibility and relative simplicity, they are popular geometric modeling tools, especially in computer graphics. It becomes an important geometric primitive widely used in computer vision, robotics, and physical simulation. Some authors, such as Alan Barr, define "superquadrics" as including both the superellipsoids and the supertoroids. In modern computer vision literatures, superquadrics and superellipsoids are used interchangeably, since superellipsoids are the most representative and widely utilized shape among all the superquadrics. Comprehensive coverage of geometrical properties of superquadrics and methods of their recovery from range images and point clouds are covered in several computer vision literatures. == Formulas == === Implicit equation === The surface of the basic superquadric is given by | x | r + | y | s + | z | t = 1 {\displaystyle \left|x\right|^{r}+\left|y\right|^{s}+\left|z\right|^{t}=1} where r, s, and t are positive real numbers that determine the main features of the superquadric. Namely: less than 1: a pointy octahedron modified to have concave faces and sharp edges. exactly 1: a regular octahedron. between 1 and 2: an octahedron modified to have convex faces, blunt edges and blunt corners. exactly 2: a sphere greater than 2: a cube modified to have rounded edges and corners. infinite (in the limit): a cube Each exponent can be varied independently to obtain combined shapes. For example, if r=s=2, and t=4, one obtains a solid of revolution which resembles an ellipsoid with round cross-section but flattened ends. This formula is a special case of the superellipsoid's formula if (and only if) r = s. If any exponent is allowed to be negative, the shape extends to infinity. Such shapes are sometimes called super-hyperboloids. The basic shape above spans from -1 to +1 along each coordinate axis. The general superquadric is the result of scaling this basic shape by different amounts A, B, C along each axis. Its general equation is | x A | r + | y B | s + | z C | t = 1. {\displaystyle \left|{\frac {x}{A}}\right|^{r}+\left|{\frac {y}{B}}\right|^{s}+\left|{\frac {z}{C}}\right|^{t}=1.} === Parametric description === Parametric equations in terms of surface parameters u and v (equivalent to longitude and latitude if m equals 2) are x ( u , v ) = A g ( v , 2 r ) g ( u , 2 r ) y ( u , v ) = B g ( v , 2 s ) f ( u , 2 s ) z ( u , v ) = C f ( v , 2 t ) − π 2 ≤ v ≤ π 2 , − π ≤ u < π , {\displaystyle {\begin{aligned}x(u,v)&{}=Ag\left(v,{\frac {2}{r}}\right)g\left(u,{\frac {2}{r}}\right)\\y(u,v)&{}=Bg\left(v,{\frac {2}{s}}\right)f\left(u,{\frac {2}{s}}\right)\\z(u,v)&{}=Cf\left(v,{\frac {2}{t}}\right)\\&-{\frac {\pi }{2}}\leq v\leq {\frac {\pi }{2}},\quad -\pi \leq u<\pi ,\end{aligned}}} where the auxiliary functions are f ( ω , m ) = sgn ( sin ω ) | sin ω | m g ( ω , m ) = sgn ( cos ω ) | cos ω | m {\displaystyle {\begin{aligned}f(\omega ,m)&{}=\operatorname {sgn}(\sin \omega )\left|\sin \omega \right|^{m}\\g(\omega ,m)&{}=\operatorname {sgn}(\cos \omega )\left|\cos \omega \right|^{m}\end{aligned}}} and the sign function sgn(x) is sgn ( x ) = { − 1 , x < 0 0 , x = 0 + 1 , x > 0. {\displaystyle \operatorname {sgn}(x)={\begin{cases}-1,&x<0\\0,&x=0\\+1,&x>0.\end{cases}}} === Spherical product === Barr introduces the spherical product which given two plane curves produces a 3D surface. If f ( μ ) = ( f 1 ( μ ) f 2 ( μ ) ) , g ( ν ) = ( g 1 ( ν ) g 2 ( ν ) ) {\displaystyle f(\mu )={\begin{pmatrix}f_{1}(\mu )\\f_{2}(\mu )\end{pmatrix}},\quad g(\nu )={\begin{pmatrix}g_{1}(\nu )\\g_{2}(\nu )\end{pmatrix}}} are two plane curves then the spherical product is h ( μ , ν ) = f ( μ ) ⊗ g ( ν ) = ( f 1 ( μ ) g 1 ( ν ) f 1 ( μ ) g 2 ( ν ) f 2 ( μ ) ) {\displaystyle h(\mu ,\nu )=f(\mu )\otimes g(\nu )={\begin{pmatrix}f_{1}(\mu )\ g_{1}(\nu )\\f_{1}(\mu )\ g_{2}(\nu )\\f_{2}(\mu )\end{pmatrix}}} This is similar to the typical parametric equation of a sphere: x = x 0 + r sin θ cos φ y = y 0 + r sin θ sin φ ( 0 ≤ θ ≤ π , 0 ≤ φ < 2 π ) z = z 0 + r cos θ {\displaystyle {\begin{aligned}x&=x_{0}+r\sin \theta \;\cos \varphi \\y&=y_{0}+r\sin \theta \;\sin \varphi \qquad (0\leq \theta \leq \pi ,\;0\leq \varphi <2\pi )\\z&=z_{0}+r\cos \theta \end{aligned}}} which give rise to the name spherical product. Barr uses the spherical product to define quadric surfaces, like ellipsoids, and hyperboloids as well as the torus, superellipsoid, superquadric hyperboloids of one and two sheets, and supertoroids. == Plotting code == The following GNU Octave code generates a mesh approximation of a superquadric:
Professional network service
A professional network service (or, in an Internet context, simply a professional network) is a type of social network service that focuses on interactions and relationships for business opportunities and career growth, with less emphasis on activities in personal life. A professional network service is used by working individuals, job-seekers, and businesses to establish and maintain professional contacts, to find work or hire employees, share professional achievements, sell or promote services, and stay up-to-date with industry news and trends. According to LinkedIn managing director Clifford Rosenberg in an interview with AAP in 2010, "[t]his is a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally." Businesses mostly depend on resources and information outside the company and to get what they need, they need to reach out and professionally network with others, such as employees or clients as well as potential opportunities. "Nardi, Whittaker, and Schwarz (2002) point out three main tasks that they believe networkers need to attend to keep a successful professional (intentional) network: building a network, maintaining the network, and activating selected contacts. They stress that networkers need to continue to add new contacts to their network to access as many resources as possible and to maintain their network by staying in touch with their contacts. This is so that the contacts are easy to activate when the networker has work that needs to be done." By using a professional network service, businesses can keep all of their networks up-to-date, and in order, and helps figure out the best way to efficiently get in touch with each of them. A service that can do all that helps relieve some of the stress when trying to get things done. Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a business. == History == In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as creating profiles, adding friends, and searching for friends, was SixDegrees.com. According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends. Boyd and Ellison go on to say that the next wave began with Ryze.com in 2001. It was introduced as a new way "to help people leverage their business networks". == Inside the works == Quite a lot of work is put into a professional network service, such as the number of hours that go into them and the type of people they work for, as well as the business model of it all, such as the professional interaction and the multiple services they deal with. === Types of services === Some professional network services not only help promote the business but can also help in connecting to other people. Those services may include a specific phone and/or Internet company or a company that helps to connect with other businesses. According to the Society for New Communications Research (SNCR), there are at least nine online professional networks that are being used. === Professional interaction === Kaplan and Haenlein elaborate on five key considerations for companies when utilizing media. These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders. ==== Choose carefully ==== "Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one specific application." ==== Ensure activity alignment ==== "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach." "Using different contact channels can be a worthwhile and profitable strategy." According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used." ==== Integrate a media plan ==== Social media and traditional media are "both part of the same: your corporate image" in the customers' eyes. ==== Allow access to all ==== "...once the firm has decided to utilize Social Media applications, it is worth checking that all employees may access them." According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks." ==== Online usage ==== "Half of the respondents report participating in 3 to 5 online professional networks. Another three in ten participate in 6 or more professional networks." "Popular social networks are now being used frequently as Professional Communities. More than nine in ten respondents indicated that they use LinkedIn and half reported using Facebook. Twitter and blogs were frequently listed as 'professional networks'." === Business model === According to Michael Rappa's article, Business models on the Web", "a business model is the method of doing business by which a company can sustain itself – that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain." Rappa mentions that there are at least nine basic categories from which a business model can be separated. Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. "...a firm may combine several different models as part of its overall Internet business strategy." At first, Flickr started as a way to mainstream public relations. == Social impact == When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20–35) and older professionals (55+) are more active users of social tools than middle-aged professionals. More people are collaborating outside their company wall than within their organizational intranet." == Limitations == Since the internet and social media are a part of this "world where consumers can speak so freely with each other and businesses have increasingly less control over the information available about them in cyberspace", most firms and businesses are uncomfortable with all the freedom. According to Kaplan and Haenlein's article, "Users of the world, unite! The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.