Moj is an Indian short-form video-sharing social networking service owned by Mohalla Tech Pvt Ltd, the parent company of ShareChat. Launched on 29 June 2020, shortly after the Government of India banned TikTok and several other Chinese apps, Moj quickly gained popularity as one of the leading domestic alternatives for short-form video content in India. == History == Moj was introduced by Mohalla Tech, the Bengaluru-based parent company of ShareChat, within days of the TikTok ban in India in June 2020. The app targeted the growing demand for short-form video platforms in the country. By early 2021, Moj had amassed over 100 million downloads on the Google Play Store. In February 2021, Mohalla Tech raised significant funding from investors like Tiger Global, Snapchat, and others, which supported both Moj and ShareChat’s growth. In 2022, Moj partnered with several music labels to expand its licensed music library, competing directly with global platforms such as Instagram Reels and YouTube Shorts. == Features == Short Videos: Users can create and watch videos up to 15–60 seconds. Filters & Effects: The platform provides AR filters, editing tools, stickers, and music integration. Regional Language Support: Moj supports more than 15 Indian languages including Hindi, Bengali, Tamil, Telugu, Kannada, and Marathi. Music Integration: Users can add music tracks to their videos from licensed Indian and international music libraries. Creator Program: Moj launched initiatives to support influencers and creators, offering training, monetization, and promotional opportunities. == Popularity == By mid-2021, Moj reported over 160 million monthly active users. According to reports, Moj consistently ranked among the top social media apps in India in terms of downloads. The app gained traction in Tier-2 and Tier-3 cities due to its multilingual support and focus on local content. == Competitors == Moj competes with several other short video platforms in India, including: Instagram Reels (Meta) YouTube Shorts (Google) Josh (Dailyhunt/VerSe Innovation) Roposo (InMobi) MX TakaTak (later merged with Moj in 2022) RedPost (an emerging Indian social networking platform) == Merger with MX TakaTak == In February 2022, Mohalla Tech announced that Moj would merge with MX TakaTak, another leading short video app owned by Times Internet. The merger created one of the largest short-video ecosystems in India, with a combined user base of over 300 million monthly active users.
Template matching
Template matching is a technique in digital image processing for finding small parts of an image which match a template image. It can be used for quality control in manufacturing, navigation of mobile robots, or edge detection in images. The main challenges in a template matching task are detection of occlusion, when a sought-after object is partly hidden in an image; detection of non-rigid transformations, when an object is distorted or imaged from different angles; sensitivity to illumination and background changes; background clutter; and scale changes. == Feature-based approach == The feature-based approach to template matching relies on the extraction of image features, such as shapes, textures, and colors, that match the target image or frame. This approach is usually achieved using neural networks and deep-learning classifiers such as VGG, AlexNet, and ResNet.Convolutional neural networks (CNNs), which many modern classifiers are based on, process an image by passing it through different hidden layers, producing a vector at each layer with classification information about the image. These vectors are extracted from the network and used as the features of the image. Feature extraction using deep neural networks, like CNNs, has proven extremely effective has become the standard in state-of-the-art template matching algorithms. This feature-based approach is often more robust than the template-based approach described below. As such, it has become the state-of-the-art method for template matching, as it can match templates with non-rigid and out-of-plane transformations, as well as high background clutter and illumination changes. == Template-based approach == For templates without strong features, or for when the bulk of a template image constitutes the matching image as a whole, a template-based approach may be effective. Since template-based matching may require sampling of a large number of data points, it is often desirable to reduce the number of sampling points by reducing the resolution of search and template images by the same factor before performing the operation on the resultant downsized images. This pre-processing method creates a multi-scale, or pyramid, representation of images, providing a reduced search window of data points within a search image so that the template does not have to be compared with every viable data point. Pyramid representations are a method of dimensionality reduction, a common aim of machine learning on data sets that suffer the curse of dimensionality. == Common challenges == In instances where the template may not provide a direct match, it may be useful to implement eigenspaces to create templates that detail the matching object under a number of different conditions, such as varying perspectives, illuminations, color contrasts, or object poses. For example, if an algorithm is looking for a face, its template eigenspaces may consist of images (i.e., templates) of faces in different positions to the camera, in different lighting conditions, or with different expressions (i.e., poses). It is also possible for a matching image to be obscured or occluded by an object. In these cases, it is unreasonable to provide a multitude of templates to cover each possible occlusion. For example, the search object may be a playing card, and in some of the search images, the card is obscured by the fingers of someone holding the card, or by another card on top of it, or by some other object in front of the camera. In cases where the object is malleable or poseable, motion becomes an additional problem, and problems involving both motion and occlusion become ambiguous. In these cases, one possible solution is to divide the template image into multiple sub-images and perform matching on each subdivision. == Deformable templates in computational anatomy == Template matching is a central tool in computational anatomy (CA). In this field, a deformable template model is used to model the space of human anatomies and their orbits under the group of diffeomorphisms, functions which smoothly deform an object. Template matching arises as an approach to finding the unknown diffeomorphism that acts on a template image to match the target image. Template matching algorithms in CA have come to be called large deformation diffeomorphic metric mappings (LDDMMs). Currently, there are LDDMM template matching algorithms for matching anatomical landmark points, curves, surfaces, volumes. == Template-based matching explained using cross correlation or sum of absolute differences == A basic method of template matching sometimes called "Linear Spatial Filtering" uses an image patch (i.e., the "template image" or "filter mask") tailored to a specific feature of search images to detect. This technique can be easily performed on grey images or edge images, where the additional variable of color is either not present or not relevant. Cross correlation techniques compare the similarities of the search and template images. Their outputs should be highest at places where the image structure matches the template structure, i.e., where large search image values get multiplied by large template image values. This method is normally implemented by first picking out a part of a search image to use as a template. Let S ( x , y ) {\displaystyle S(x,y)} represent the value of a search image pixel, where ( x , y ) {\displaystyle (x,y)} represents the coordinates of the pixel in the search image. For simplicity, assume pixel values are scalar, as in a greyscale image. Similarly, let T ( x t , y t ) {\textstyle T(x_{t},y_{t})} represent the value of a template pixel, where ( x t , y t ) {\textstyle (x_{t},y_{t})} represents the coordinates of the pixel in the template image. To apply the filter, simply move the center (or origin) of the template image over each point in the search image and calculate the sum of products, similar to a dot product, between the pixel values in the search and template images over the whole area spanned by the template. More formally, if ( 0 , 0 ) {\displaystyle (0,0)} is the center (or origin) of the template image, then the cross correlation T ⋆ S {\displaystyle T\star S} at each point ( x , y ) {\displaystyle (x,y)} in the search image can be computed as: ( T ⋆ S ) ( x , y ) = ∑ ( x t , y t ) ∈ T T ( x t , y t ) ⋅ S ( x t + x , y t + y ) {\displaystyle (T\star S)(x,y)=\sum _{(x_{t},y_{t})\in T}T(x_{t},y_{t})\cdot S(x_{t}+x,y_{t}+y)} For convenience, T {\displaystyle T} denotes both the pixel values of the template image as well as its domain, the bounds of the template. Note that all possible positions of the template with respect to the search image are considered. Since cross correlation values are greatest when the values of the search and template pixels align, the best matching position ( x m , y m ) {\displaystyle (x_{m},y_{m})} corresponds to the maximum value of T ⋆ S {\displaystyle T\star S} over S {\displaystyle S} . Another way to handle translation problems on images using template matching is to compare the intensities of the pixels, using the sum of absolute differences (SAD) measure. To formulate this, let I S ( x s , y s ) {\displaystyle I_{S}(x_{s},y_{s})} and I T ( x t , y t ) {\displaystyle I_{T}(x_{t},y_{t})} denote the light intensity of pixels in the search and template images with coordinates ( x s , y s ) {\displaystyle (x_{s},y_{s})} and ( x t , y t ) {\displaystyle (x_{t},y_{t})} , respectively. Then by moving the center (or origin) of the template to a point ( x , y ) {\displaystyle (x,y)} in the search image, as before, the sum of absolute differences between the template and search pixel intensities at that point is: S A D ( x , y ) = ∑ ( x t , y t ) ∈ T | I T ( x t , y t ) − I S ( x t + x , y t + y ) | {\displaystyle SAD(x,y)=\sum _{(x_{t},y_{t})\in T}\left\vert I_{T}(x_{t},y_{t})-I_{S}(x_{t}+x,y_{t}+y)\right\vert } With this measure, the lowest SAD gives the best position for the template, rather than the greatest as with cross correlation. SAD tends to be relatively simple to implement and understand, but it also tends to be relatively slow to execute. A simple C++ implementation of SAD template matching is given below. == Implementation == In this simple implementation, it is assumed that the above described method is applied on grey images: This is why Grey is used as pixel intensity. The final position in this implementation gives the top left location for where the template image best matches the search image. One way to perform template matching on color images is to decompose the pixels into their color components and measure the quality of match between the color template and search image using the sum of the SAD computed for each color separately. == Speeding up the process == In the past, this type of spatial filtering was normally only used in dedicated hardware solutions because of the computational complexity of the operation, however we can lessen this complexity b
Information
Information is an abstract concept that refers to something which has the power to inform. At the most fundamental level, it pertains to the interpretation (perhaps formally) of that which may be sensed, or their abstractions. Any natural process that is not completely random and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analogue signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. The concept of information is relevant to and connected with various concepts, including constraint, communication, control, data, form, education, knowledge, meaning, understanding, mental stimuli, pattern, perception, proposition, representation, and entropy. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information relevant to the phrase it is part of, each phrase conveys information relevant to the sentence it is part of, and so on until at the final step information is interpreted and becomes knowledge in a given domain. In a digital signal, bits may be interpreted into the symbols, letters, numbers, or structures that convey the information available at the next level up. The key characteristic of information is that it is subject to interpretation and processing. The derivation of information from a signal or message may be thought of as the resolution of ambiguity or uncertainty that arises during the interpretation of patterns within the signal or message. Information may be structured as data. Redundant data can be compressed up to an optimal size, which is the theoretical limit of compression. The information available through a collection of data may be derived by analysis. For example, a restaurant collects data from every customer order. That information may be analyzed to produce knowledge that is put to use when the business subsequently wants to identify the most popular or least popular dish. Information can be transmitted in time, via data storage, and space, via communication and telecommunication. Information is expressed either as the content of a message or through direct or indirect observation. That which is perceived can be construed as a message in its own right, and in that sense, all information is always conveyed as the content of a message. Information can be encoded into various forms for transmission and interpretation (for example, information may be encoded into a sequence of signs, or transmitted via a signal). It can also be encrypted for safe storage and communication. The uncertainty of an event is measured by its probability of occurrence. Uncertainty is proportional to the negative logarithm of the probability of occurrence. Information theory takes advantage of this by concluding that more uncertain events require more information to resolve their uncertainty. The bit is the standard unit of information. It is 'that which reduces uncertainty by half'. Other units such as the nat may be used. For example, the information encoded in one "fair" coin flip is log2(2/1) = 1 bit, and in two fair coin flips is log2(4/1) = 2 bits. A 2011 Science article estimates that 97% of technologically stored information was already in digital bits in 2007 and that the year 2002 was the beginning of the digital age for information storage (with digital storage capacity bypassing analogue for the first time). == Etymology and history of the concept == The English word "information" comes from Middle French enformacion/informacion/information 'a criminal investigation' and its etymon, Latin informatiō(n) 'conception, teaching, creation'. In English, "information" is an uncountable mass noun. References on "formation or molding of the mind or character, training, instruction, teaching" date from the 14th century in both English (according to Oxford English Dictionary) and other European languages. In the transition from Middle Ages to Modernity the use of the concept of information reflected a fundamental turn in epistemological basis – from "giving a (substantial) form to matter" to "communicating something to someone". Peters (1988, pp. 12–13) concludes: Information was readily deployed in empiricist psychology (though it played a less important role than other words such as impression or idea) because it seemed to describe the mechanics of sensation: objects in the world inform the senses. But sensation is entirely different from "form" – the one is sensual, the other intellectual; the one is subjective, the other objective. My sensation of things is fleeting, elusive, and idiosyncratic. For Hume, especially, sensory experience is a swirl of impressions cut off from any sure link to the real world... In any case, the empiricist problematic was how the mind is informed by sensations of the world. At first informed meant shaped by; later it came to mean received reports from. As its site of action drifted from cosmos to consciousness, the term's sense shifted from unities (Aristotle's forms) to units (of sensation). Information came less and less to refer to internal ordering or formation, since empiricism allowed for no preexisting intellectual forms outside of sensation itself. Instead, information came to refer to the fragmentary, fluctuating, haphazard stuff of sense. Information, like the early modern worldview in general, shifted from a divinely ordered cosmos to a system governed by the motion of corpuscles. Under the tutelage of empiricism, information gradually moved from structure to stuff, from form to substance, from intellectual order to sensory impulses. In the modern era, the most important influence on the concept of information is derived from the Information theory developed by Claude Shannon and others. This theory, however, reflects a fundamental contradiction. Northrup (1993) wrote: Thus, actually two conflicting metaphors are being used: The well-known metaphor of information as a quantity, like water in the water-pipe, is at work, but so is a second metaphor, that of information as a choice, a choice made by :an information provider, and a forced choice made by an :information receiver. Actually, the second metaphor implies that the information sent isn't necessarily equal to the information received, because any choice implies a comparison with a list of possibilities, i.e., a list of possible meanings. Here, meaning is involved, thus spoiling the idea of information as a pure "Ding an sich." Thus, much of the confusion regarding the concept of information seems to be related to the basic confusion of metaphors in Shannon's theory: is information an autonomous quantity, or is information always per SE information to an observer? Actually, I don't think that Shannon himself chose one of the two definitions. Logically speaking, his theory implied information as a subjective phenomenon. But this had so wide-ranging epistemological impacts that Shannon didn't seem to fully realize this logical fact. Consequently, he continued to use metaphors about information as if it were an objective substance. This is the basic, inherent contradiction in Shannon's information theory." (Northrup, 1993, p. 5). In their seminal book The Study of Information: Interdisciplinary Messages, Almach and Mansfield (1983) collected key views on the interdisciplinary controversy in computer science, artificial intelligence, library and information science, linguistics, psychology, and physics, as well as in the social sciences. Almach (1983, p. 660) himself disagrees with the use of the concept of information in the context of signal transmission, the basic senses of information in his view all referring "to telling something or to the something that is being told. Information is addressed to human minds and is received by human minds." All other senses, including its use with regard to nonhuman organisms as well to society as a whole, are, according to Machlup, metaphoric and, as in the case of cybernetics, anthropomorphic. Hjørland (2007) describes the fundamental difference between objective and subjective views of information and argues that the subjective view has been supported by, among others, Bateson, Yovits, Span-Hansen, Brier, Buckland, Goguen, and Hjørland. Hjørland provided the following example: A stone on a field could contain different information for different people (or from one situation to another). It is not possible for information systems to map all the stone's possible information for every individual. Nor is any one mapping the one "true" mapping. But peop
Metadirectory
A metadirectory system provides for the flow of data between one or more directory services and databases in order to maintain synchronization of that data. It is an important part of identity management systems. The data being synchronized typically are collections of entries that contain user profiles and possibly authentication or policy information. Most metadirectory deployments synchronize data into at least one LDAP-based directory server, to ensure that LDAP-based applications such as single sign-on and portal servers have access to recent data, even if the data is mastered in a non-LDAP data source. Metadirectory products support filtering and transformation of data in transit. Most identity management suites from commercial vendors include a metadirectory product, or a user provisioning product.
Synthetic data
Synthetic data are artificially generated data not produced by real-world events. Typically created using algorithms, synthetic data can be deployed to validate mathematical models and to train machine learning models. Data generated by a computer simulation can be seen as synthetic data. This encompasses most applications of physical modeling, such as music synthesizers or flight simulators. The output of such systems approximates the real thing, but is fully algorithmically generated. Synthetic data is used in a variety of fields as a filter for information that would otherwise compromise the confidentiality of particular aspects of the data. In many sensitive applications, datasets theoretically exist but cannot be released to the general public; synthetic data sidesteps the privacy issues that arise from using real consumer information without permission or compensation. == Usefulness == Synthetic data is generated to meet specific needs or certain conditions that may not be found in the original, real data. One of the hurdles in applying up-to-date machine learning approaches for complex scientific tasks is the scarcity of labeled data, a gap effectively bridged by the use of synthetic data, which closely replicates real experimental data. This can be useful when designing many systems, from simulations based on theoretical value, to database processors, etc. This helps detect and solve unexpected issues such as information processing limitations. Synthetic data are often generated to represent the authentic data and allows a baseline to be set. Another benefit of synthetic data is to protect the privacy and confidentiality of authentic data, while still allowing for use in testing systems. Computer security experts claim generated synthetic data "... enables us to create realistic behavior profiles for users and attackers. The data is used to train the fraud detection system itself, thus creating the necessary adaptation of the system to a specific environment." In defense and military contexts, synthetic data is seen as a potentially valuable tool to develop and improve complex AI systems, particularly in contexts where high-quality real-world data is scarce. At the same time, synthetic data together with the testing approach can give the ability to model real-world scenarios. == History == Scientific modelling of physical systems has a long history that runs concurrent with the history of physics. For example, research into synthesis of audio and voice can be traced back to the 1930s and before, driven forward by the developments of the telephone and audio recording technologies. Digitization gave rise to software synthesizers from the 1970s onwards. In the context of privacy-preserving statistical analysis, in 1993, the idea of original fully synthetic data was created by Donald Rubin. Rubin originally designed this to synthesize the Decennial Census long form responses for the short form households. He then released samples that did not include any actual long form records - in this he preserved anonymity of the household. Later that year, the idea of original partially synthetic data was created by Little. Little used this idea to synthesize the sensitive values on the public use file. A 1993 work fitted a statistical model to 60,000 MNIST digits, then it was used to generate over 1 million examples. Those were used to train a LeNet-4 to reach state of the art performance. In 1994, Stephen Fienberg introduced 'critical refinement', in which a parametric posterior predictive distribution (instead of a Bayes bootstrap) is used to do the sampling. Later, other important contributors to the development of synthetic data generation were Trivellore Raghunathan, Jerry Reiter, Donald Rubin, John M. Abowd, and Jim Woodcock. Collectively they came up with a solution for how to treat partially synthetic data with missing data. Similarly, they developed the technique of Sequential Regression Multivariate Imputation. == Calculations == Researchers test the framework on synthetic data, which is "the only source of ground truth on which they can objectively assess the performance of their algorithms". Synthetic data can be generated through the use of random lines, having different orientations and starting positions. Datasets can get fairly complicated. A more complicated dataset can be generated by using a synthesizer build. To create a synthesizer build, first use the original data to create a model or equation that fits the data the best. This model or equation will be called a synthesizer build. This build can be used to generate more data. Constructing a synthesizer build involves constructing a statistical model. In a linear regression line example, the original data can be plotted, and a best fit linear line can be created from the data. This line is a synthesizer created from the original data. The next step will be generating more synthetic data from the synthesizer build or from this linear line equation. In this way, the new data can be used for studies and research, and it protects the confidentiality of the original data. David Jensen from the Knowledge Discovery Laboratory explains how to generate synthetic data: "Researchers frequently need to explore the effects of certain data characteristics on their data model." To help construct datasets exhibiting specific properties, such as auto-correlation or degree disparity, proximity can generate synthetic data having one of several types of graph structure: random graphs that are generated by some random process; lattice graphs having a ring structure; lattice graphs having a grid structure, etc. In all cases, the data generation process follows the same process: Generate the empty graph structure. Generate attribute values based on user-supplied prior probabilities. Since the attribute values of one object may depend on the attribute values of related objects, the attribute generation process assigns values collectively. == Applications == === Fraud detection and confidentiality systems === Testing and training fraud detection and confidentiality systems are devised using synthetic data. Specific algorithms and generators are designed to create realistic data, which then assists in teaching a system how to react to certain situations or criteria. For example, intrusion detection software is tested using synthetic data. This data is a representation of the authentic data and may include intrusion instances that are not found in the authentic data. The synthetic data allows the software to recognize these situations and react accordingly. If synthetic data was not used, the software would only be trained to react to the situations provided by the authentic data and it may not recognize another type of intrusion. === Scientific research === Researchers doing clinical trials or any other research may generate synthetic data to aid in creating a baseline for future studies and testing. Real data can contain information that researchers may not want released, so synthetic data is sometimes used to protect the privacy and confidentiality of a dataset. Using synthetic data reduces confidentiality and privacy issues since it holds no personal information and cannot be traced back to any individual. Beyond privacy protection, synthetic data is also being explored for methodological innovation in drug development. For instance, synthetic data may be used to construct synthetic control arms as an alternative to conventional external control arms based on real-world data (RWD) or randomized controlled trials (RCTs). Collectively, regulatory agencies such as the FDA and EMA appear to be at various stages of recognizing and integrating AI-generated synthetic data into their methodologies. While there is growing consensus on the potential of such data to support model development and the broader lifecycle of medicinal products, to date no drug or medical device has been approved using solely or predominantly synthetic data—particularly not as a comparator arm generated entirely via data-driven algorithms. The quality and statistical handling of synthetic data are expected to become more prominent in future regulatory discussions, particularly in contexts such as predictive modeling (e.g., digital twins), where innovative approaches have already been referenced. === Machine learning === Synthetic data is increasingly being used for machine learning applications: a model is trained on a synthetically generated dataset with the intention of transfer learning to real data. Efforts have been made to enable more data science experiments via the construction of general-purpose synthetic data generators, such as the Synthetic Data Vault. In general, synthetic data has several natural advantages: once the synthetic environment is ready, it is fast and cheap to produce as much data as needed; synthetic data can have perfectly accurate labels, including labeling that may be very expensive or impo
Artificial intimacy
Artificial intimacy is a form of human-AI interaction in which an individual will form social connections, emotional bonds, or intimate relationships with various forms of artificial intelligence, including chatbots, virtual assistants, and other artificial entities. Artificially intimate relationships include not only romances, but parasocial relationships with virtual AI characters and the use of griefbots trained on a dead or otherwise lost individual. Artificial intimacy can arise because humans are prone to anthropomorphism. Responses from these AI models are often designed to simulate human interaction. Individuals experiencing artificial intimacy may exhibit attachment, love and commitment to certain AI models, akin to the bonds typically shared between humans. == Causes == === Perceived responsiveness === Robin Dunbar famously proposed that due to emergence of larger groups of humans, vocal communication and language in humans evolved to replace grooming as a means of bonding, arguing that language was a more efficient way to maintain and strengthen social bonds across wider social settings and networks. Further research in this field leads many psychologists to agree that social cognition, affiliative bonding and language in humans are deeply connected. The interpersonal model of intimacy considers communication to be key in affiliative bonding, suggesting that intimacy develops and deepens through open communication between partners in relationship. Specifically, when individuals communicate emotions and perceive their partner as responsive and caring, feelings of closeness and connection are enhanced, building intimacy. Social penetration theory also aligns with the idea of communication being central to intimacy, by explaining how interpersonal relationships develop through gradual increases in self-disclosure. When the benefits of emotional bonding outweigh the costs of vulnerability, individuals will partake in self-disclosure, opening up to one another. Thereby, the literature can be used to provide a proximate explanation for the emergence of artificial intimacy to understand how the phenomenon occurs. Artificial entities are able to mimic interpersonal communication between humans, which in turn can simulate sensations of intimacy within human users though a perceived sense of responsiveness. The relationship between human and AI does not come with the cost of vulnerability or social rejection, which may make self-disclosure easier than with other humans. Altogether, these factors may lead to the experience of anthropomorphism and formation of affiliative relationships. Skjuve et al's interview study on Replika chatbot users further aligns with this explanation, finding that users' perception of chatbots as "accepting, understanding and non-judgmental" facilitated relationship development between the AI and users, and the act of self-disclosure possibly strengthened relationships. Another study on Replika users' reviews and survey results found users perceived chatbots as emotional supportive companions. This evidence further suggests that the perception of artificial entities as capable of empathy and responsiveness in communication facilitate the development of intimate relationships between users and AI. === Loneliness and coping with negative emotions === Research has suggested that humans evolved social bonds as a result of evolutionary pressures that favored cooperation, information exchange and transmission, and group living. Many studies stress the presence of social bonds to be important for human living: research by Baumeister and Leary suggests that humans have a basic psychological need to form and maintain "strong, stable interpersonal relationships", and that a lack of social bonds or sense of belonging leads to negative psychological and physical outcomes. Eisenberger et al's study on the neuroimaging of brain activity suggests that human brains process social rejection and exclusion similarly to physical pain. Furthermore, Song et al's study found that lonely individuals tend to seek more connections in mediated environments, such as online platforms like Facebook. This was suggested to be as a means to reduce their offline loneliness from a lack of in-person interaction, while also fulfilling a need to communicate. Leading on from this, an ultimate explanation for why humans seek the perceived sense of connection from artificial intimacy is to fulfil an evolutionary need for bonding and belonging. Xie et al's study found loneliness to be a driving factor in chatbot interaction. Herbener and Damholdt's study on Danish high school students found that students who sought emotional support or engaged in reciprocal conversations with chatbots were significantly more lonely than their peers, perceived themselves as having less social support, and used the chatbots to cope with negative emotions. The aforementioned notion that chatbots were perceived to have a positive effect on users' negative emotions is also further supported by other studies. Skjuve et al's study found that chatbot relationships may have a positive effect on users' wellbeing. De Freitas et al ran several studies on the effect of chatbots on loneliness, consistently finding evidence suggesting that interaction with chatbots reduces loneliness in users: It was found that existing chatbot users used AI to alleviate loneliness, having an AI companion consistently reduced loneliness over the course of a week, and reductions in loneliness could be explained by chatbot performance—and specifically whether it was able to make users feel heard. Overall the evidence suggests an innate need for bonding evokes feelings of loneliness in users, who turn to artificial intimacy as a low-cost method alleviate these emotions. While many users report positive experiences, some researchers caution that pursuing artificial intimacy may lead to reduced social motivation, social substitution effects, withdrawal from real-life relationships and difficulty discerning reality from fantasy, which may increase longer-term loneliness and isolation. The long-term psychological and societal impacts remain under active investigation.
Quality of Data
Quality of Data (QoD) is a designation coined by L. Veiga, that specifies and describes the required Quality of Service of a distributed storage system from the Consistency point of view of its data. It can be used to support big data management frameworks, Workflow management, and HPC systems (mainly for data replication and consistency). It takes into account data semantics, namely the Time interval of data freshness, the Sequence of tolerable number of outstanding versions of the data read before ore refresh, and the Value divergence allowed before displaying it. Initially it was based on a model from an existing research work regarding vector-field Consistency, awarded the best-paper prize in the ACM/IFIP/Usenix Middleware Conference 2007 and later enhanced for increased scalability and fault-tolerance. This consistency model has been successfully applied and proven in big data key/value store Apache HBase, initially designed as a middleware module seating between clusters from separate data centres. The HBase-QoD coupling minimises bandwidth usage and optimises resources allocation during replication achieving the desired consistency level at a more fine-grained level. QoD is defined by the three-dimensions of vector k=(θ,σ,ν), but with a broader view of the issue, applicable also to large-scale data management techniques in regards to their timely delivery. == Other descriptions == Quality of Data should not be confused with other definitions for data quality such as completeness, validity, and accuracy.